Sofia Muscianisi
Portfolio
2014-2017
Contents
Branding
Animation
Editorial
Others
1Alya Otto 2
3Cavit 6Bachelor Thesis 7Arduino Chi troppo vuole.. 4 5Annoying Cat
This project re-invents the experience of Passito di Pantelleria, a sweet wine from southern Italy usually consumed after dinner. Alya proposes Passito as an aperitif wine, to drink with someone, enjoyng some southern products as capers and dried tomatoes. The brand wants to represent a light and quiet enviroment and remind customers the relaxed atmosphere of a sunset during summer in Sicily. Alya wants to make its’ customers live the experience of Sicily everywhere they are.
Market Research Branding Graphic Design
Laboratorio di Progetto della Comunicazione Visiva Carmi E., Guida F.E., Piazza M. Sw: Adobe Illustrator Adobe InDesign
1
Governance Branding
Alya
The design strategy was mainly based on datas and trends of alcoholic and wine consumtion in Italy, that showed how the number of people consuming alcool during aperitif and at home was growing. The design strategy was focused on proposing a product to enjoy at home or outside with friends, meant to be shared; therefore various packages were designed, meant to be carried around easily, that stored either two glasses, to share it immediatly, or some typical products, to have everything you need for the aperitivo with you. Alya experience was also expanded to flagship stores, that recreate a light and quiet eviroment, connected with sicilian atmosphere.
Corporate
Packaging Design Strategy
Space
Editorial
Branding Governance
2 Otto
In Italian, the name “rubber band” also means elastic; from this concept, the brand Otto was born. This is a mono-product brand with a dynamic identity: it’s logo changes randomly in shape and colur, always giving the symbol of an infinite and of an eight (otto in italian). It’s communication is direct and playful, for it’s launch campaing it presents itself talking directly to people, in it’s common use and quality.
Market Research Branding Graphic Design Laboratorio di Sintesi Finale Braccaloni A., Buffa di Castelalto P., Guida F.E., Masserdotti G. Sw: Adobe Illustrator, Photoshop, Premiere Pro
3 Cavit
This 2D video animation was created in a team project, starting from a Cavit advertisement. It describes the story of Cavit wine from Alto Adige mountains to the glass. I followed the project from the concept creation to the animation, creating most of the illustrations and the structure to make each scene the most continuous as possible to the previous and following one. https://www.behance.net/gallery/34464073/Cavit_LaboratorioDisegno
Laboratorio del Disegno Malagugini M., Carbone G. Sw: Adobe Illustrator Adobe After Effects Adobe Premiere Pro
Illustration 2D animation Storytelling
4 Chi troppo vuole...
This 3D animation represents the proverb “who wants it all, loses everything�. It narrates the story of a greedy kid who asks for too many christmas presents, but as soon as she has all of them in her arms, these explode, leaving her with nothing. I followed all of the parts of the project, especially the concept and story generation, most of 3D modelling (especially for the city scenario) and part of the animation.
3D modelling Animation Storytelling Rendering
Laboratorio di Computer Grafica Bertolo M., Sw: 3DS Max Adobe Premiere Pro
5 Annoying Cat
The story of this video is simple: a cat, sitting on a table, decides to see what happenes when each of the objects on it fall down. This was the pretext to experiment with physically based animation, realizing the effects of inpact on various objects, from a glass to a bouncing ball.
3D modelling Physically Based Animation Rendering
Computer Animation Edie Miglio Sw: Blender Adobe Premiere Pro
6
Bachelor Thesis
My final bachelor thesis explores the concept of dynamic identities. The analysis starts from cultural and artistic phenomenos: from liquid society, descibed by Zigmunt Bauman, considering Henry Jenkins analysis of digital culture, to the generative art of Bruno Munari and Giovanni Anceschi. The second chapter narrates the developement of identity design, comparing what Anceschi defines Hard Identities, typical of the great rise of corporations, to Soft Identities, necessary with the rising of anti corporate movements. Progetto di Elaborato di Laurea Guida F.E. Sw: Adobe InDesign Adobe Illustrator Adobe Photoshop
Finally we get to the main question: what are Dynamic Identities? Basically, while we are used to see brands as defined by one, fixed, logo, with determined colours and rules, dynamic identities get into this the concepts of time and flexibility, allowing the brand, the logo, the colours, to change according to defined parameters; in can change thanks to flexibility in the process it is created, randomly, with external parameters, according to the customer... the designer has to design the rules.
Editorial Design Research Brand Identity
Principi di Physical Computing per il Design Romero, M.E. Sw: Arduino Coding Prototyping Electonics
7 Arduino
How can a reading lamp understand when you are reading? Can an old projector tell four messy house mates what house work they have to do? These two arduino experiments have been mostly fun project to experiment the possibility of prototyping in the design process. Here you can meet il Commodoro, who also participated to the researcher’s night in Milan Science Museum: https://www.youtube.com/watch?v=nHwgcuUS94g