GRAPHIC DESIGN PHOTOGR APHY
CV & PORTFOLIO
Hello! My name is Sofía Prado, I’m a creative graphic designer and photographer from Argentina. I have been working for six years as a freelancer and in house designer. I am very curious, and I’m always training myself to improve and increase my knowledge as a visual developer. Passionate about design and inspired by food styling, I try to work all different edges that every project has. Yes, I design almost everything but my favourite ones are: brand and identity, advertising and food photography.
SOFÍA PRADO 28 years. Based in Düsseldorf, Germany. From Córdoba, Argentina. sofiiprado@hotmail.com
CURRICULUM VITAE
ACADEMIC STUDIES (2009 - 2013)
Graphic Design bachelor’s degree Universidad Blas Pascal (UBP).
(2003 - 2008)
High School: “Graduated in economy and organization management”. Instituto nuestra señora de Lujan
COURSES AND TRAINING (2009)
“Latin American convention of design”, by grupo TRIMARCHIDG. Mar del Plata, Argentina. Symposium “Letter and design. From traditional to projective”, by Secretariat of Research and Postgraduate and the career of Graphic Design of Universidad Blas Pascal. Córdoba, Argentina.
(2010)
Intensive course “Let‘s design a cover!”, by Alejandro Ros and by ‘Zero in behavior’ of Cineclub Municipal Hugo del Carril. Córdoba, Argentina. Latin American Meeting of design “Design in Palermo”, by Universidad de Palermo. Buenos
Aires, Argentina.
Project “Let‘s draw! - social responsability“, by the career of Graphic Design of Universidad Blas Pascal. Córdoba, Argentina.
CURRICULUM VITAE
(2011)
“Pinhole cameras workshop”, by Centro Cultural España-Córdoba. Córdoba, Argentina. Workshop and symposium “Typography design for free use on web platforms”, by Dave Crossland (UK), creator of Google Web Fonts. Córdoba,
Argentina.
(2011)
“Latin American convention of design”, by grupo TRIMARCHIDG. Mar del Plata, Argentina.
(2013)
“Built a StartUp in 54 hours, 3º edition”, by StartUp Weekend Córdoba. Córdoba, Argentina. “E-Commerce meeting”, by grupo Andreani y Fundación Mediterranea. Córdoba, Argentina.
(2014)
Design day “Heuristic consultation, typography and design“ by the graphic design lab of Universidad Blas Pascal. Córdoba, Argentina.
(2015)
“Latin American convention of design”, by grupo TRIMARCHIDG. Mar del Plata, Argentina.
(2016)
“International workshop for internet workers”, by Donweb. Córdoba, Argentina.
(2017)
“Green economy: Summit 2017”, by Gobierno de la Provincia de Córdoba and Fundación Liderazgo. Córdoba, Argentina.
(2018)
Workshop “Foodstyling and photography for entrepreneurs”, by Andy Ruzzante. Buenos Aires, Argentina.
CURRICULUM VITAE
WORKING EXPERIENCE (March 2019 - Present)
Graphic design and photography for “Howard Johnson Merlo” I sketch the layout for social media posts, photograph the hotel and design the pieces of institucional comunication.
(June 2015 - July 2019)
Graphic design and food photography for “Brex Company” I did there different tasks, from designing the layout of social media posts to printed media; I was always intereacting with other coworkers such as advertisers, community managers, audiovisual producers; to plan the on and offline comunication for campains in the company. Also, I participate as a food photographer for brands like “Sushiworld”, “Black Pan”, “Peñón Cervecería” and “Johnny B. Good”.
(April 2014 - June 2015)
Graphic design and social media for “República Libre Agency” My duties in the agency were designing flyers, posters, and posts for social media.
(July 2013 - December 2014)
Social photography for “Rosario Chateau” I worked there as a social photographer of private events. I took the photographs and then edited it to be published on social media.
(December 2013 - February 2014)
Social photography for “Parador Showbeach Villa Carlos Paz” I did social and sports photography in the summer. This activity had place around one of the most important lakes in Córdoba where you can do water sports.
CURRICULUM VITAE
(December 2013 - February 2014)
Graphic design and advertising for “TEDx Villa Allende” Ted talks came to Villa Allende, and I was part of the organization. I designed all the comunication of the event, including the web page, signage and merchandisign.
September 2013 - January 2015)
Graphic design and institutional communication “Polo positivo” I designed there all the catalogues for the brand new articles, e-mail marketing, and advertising. Also I was in charge of the graphical part of the communication.
LANGUAGES Spanish
Home language
English
Fluent - IELTS 6.5
Italian
SOFTWARE SKILLS Illustrator Photoshop Lightroom InDesign Premier Pro After Effects
Umbral - B1
BRANDING
LOGO & IDENTITY
BRANDING
AlegrĂa was a project designed for a brand of fashion clothes and accesories for girls.
BRANDING
BRANDING
Teio Rock is a Dj and music producer from Argentina .
BRANDING
TODAS LAS VOCES. TODAS LAS LETRAS.
Pluralidad was part of the identity of a electoral party of the national university of Cรณrdoba.
BRANDING
Crump was a project of urban clothes for men.
BRANDING
Megacasa was a project of identity for a construction company.
BRANDING
Iconic is a store of shoes and I had to design their logo, bussines cards and signage for the brunch offices.
BRANDING
ADVERTISING PRINTED & SOCIAL MEDIA
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
ADVERTISING
PHOTOGRAPHY
FOOD PHOTOGRAPHY & FOOD STYLING
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
Every project I have worked for, was made with lot of dedication and passion. For this portfolio, I have chosen the ones I enjoyed doing the most. I hope you like them.
Thank you!