This year saw a redefined journey for Sofitel with the launch of the new global branding
campaign, “Live the French Way” showcasing the allure of French style through modern gastronomy and art. We reach deeper into our French roots as we pay homage to Sofitel’s origin, being an ambassador of French art de vivre (art of living).
With this new chapter, various events and gastronomic offerings that perfectly reflect French savoir faire were rolled out beginning with the rebirth of La Nuit by Sofitel, a signature event concept held on Philippine Independence Day at the Grand Plaza Ballroom, highlighting the glamour of Parisian nightlife through music, mixology and design. We also showcased l’art culinaire Français (French culinary art) in a series of regional gastronomic highlights and wine dinners during French Week and Wine Days while at the same time introduced a brand new pool bar featuring signature cocktails and delightful refreshments for guests enjoying a leisurely dip in the iconic lagoon-shaped swimming
