Презентация Кати

I. Диаграмма и картина В чем разница?

1. Коллаж как средство коммуникации, картина - произведение 4/10

四类办公空间 FOUR OFFICE TYPES

超小型租户 EXTRA SMALL

本案设计能适应各种租售策略， 无论是微小或初创企业急需的100-200平方米极小办公空间，或是受小型企业租 户欢迎的300-500平方米方正办公空间，还是能为中型企业提供良好办公环境的800-1,000平方米的中型办公开 间， 甚至是大型企业所需的占据整个楼层的1500-2000平方米大办公空间，本案设计都能够轻松应对。此外, 为适 应未来总部办公的需求, 我们额外提供了6000平方米左右的超大尺寸办公空间; 多样化的办公空间和室内外环境将 令本项目成为前海最受欢迎的写字楼.

The design is adaptable to various sale/leasing strategies, ranging from extra small office 100-200 m2 in size space urgently needed by small or newly established enterprises, small square office space 300-500 m2 in size popular among small enterprises, medium office space 800-1000m2 in size providing good working environment for medium enterprises, and even large office space 1,500-2,000m2 in size that may occupy the whole floor and can be occupied by large enterprises. In addition, super office space appx 6,000m2 in size is additionally provided for future needs; diverse office space and indoor/outdoor environment will enable this project to become the most popular office building in Qianhai.

小型租户 SMALL

39.5m 15m

1

垂直塔楼 1 Vertical Tower 1

1

2

5

6

7

8

3

4

1

2

3

4

58.8m

高效型 Efficient

2

Office 1-4

办公花园 Office Garden

公用型 Communal

220m 2

Office 2-8

33.6m

185m 2

Office 1-2

405m 2

Office 1

810m 2

Office 3-4

415m 2

Office 2

835m 2

5/10

四类办公空间 FOUR OFFICE TYPES 1

2

5

6

1

垂直塔楼 2 Vertical Tower 2

58.8m

Shared Facilities

灵活型 Flexible

高效型 EFFICIENT

中型租户 MEIDUM

高效型办公空间 EFFICIENT OFFICE

社交型 SOCIAL 办公花园 Office Garden

33.6m

公用型 Communal

2

1

Shared Facilities

7

8

3

4

3

Shared Facilities

2

4

社交型办公空间 SOCIAL OFFICE

Office 1-4

155m 2

Office 1-2

325m 2

Office 1

Office 2-8

185m 2

Office 3-4

355m 2

Office 2

700m 2

Shared Space

275m 2

Shared Space

Shared Space

275m 2

275m 2

670m 2

58.8m

垂直塔楼 3 Vertical Tower 3

56.9m

社交型 Social 51.2m

灵活型办公空间 FLEXIBLE OFFICE

灵活型 FLEXIBLE

公用型 COMMUNAL

Final Board.indd 5

Office

1,700m 2

公用型办公空间 COMMUNAL OFFICE

Office

1,770m 2

8/31/2015 8:38:48 PM

Office

1,770m 2

Vertical Horizontality - Qianhai 5th Pocket towers Qianhai will be the face of Shenzhen and PRD seen from the sea; it will be the new commercial center of the city and the first point of entry for many people coming to the Special Economic Zone of Shenzhen. Therefore Qianhai will form the reference skyline of Shenzhen which will compete with the world famous skylines of Hong Kong, Shanghai, Dubai and New York.

2. Коллаж-диаграмма передает идею, картина передает образ The 5th Pocket Tower development is at the edge of this skyline and is directly visible from sea through the opening towards the inner bay of Qianhai; it can be seen as the special end of the skyline pocket. However at the same time it needs to create the transition to the intermediate landscape zone with green and water and the next pocket beyond.

Therefore the development needs a strong vertical and horizontal concept.

In our design proposal we have decided to overlap the needed verticality for the skyline and the wanted horizontality towards the landscape and transportation hub. Therefore the design has a clear duality that creates a dynamic development which can be read as 3 towers - low, medium, high – or as 1 larger frontal building that has 1 identity. From the Qianhai CBD, the water, and waterfront the development will read as 3 elements, from the direct surroundings it will read as 1 development with 1 identity.

By overlapping the vertical and horizontal components of the development so literally we create usable break out spaces between the towers that can be used as sky gardens at certain levels. These break out spaces enhance the working experience within the buildings and create an atmosphere that is related to the international wanted ‘campus development’ trend. The buildings and overall development will therefore be able to position itself well towards international and Chinese tenants that support the new way of working, and that want to be part of the skyline of Shenzhen while having a strong relationship with the directly surrounding landscape.

We think that with this concept we have created a unique tower concept within the development of the Qianhai which has unprecedented possibilities for international and Chinese companies that want to become part of the skyline of Shenzhen.

1/10

前海深港现代服务业合作区二单元五街坊项目方案 QIANHAI SHENZHEN HONG KONG MODERN SERVICE INDUSTRY COOPERATION ZONE UNIT II 5TH POCKET 前海二单元5街坊大楼——垂直与水平双重维度的完美结合 前海将成为深圳乃至珠三角的海上门面和新的商务中心。可能对许多前往深圳经济特区人来说，前海都会是他们的第一站。 因此，前海将成为深圳的直观天际线，并将与全世界著名的城市天际线例如香港、上海、迪拜和纽约一争高下。 5街坊的大楼开发项目将位于这一天际线的边缘，并且由于前海湾向内伸入，人们的视野将不受阻挡，可以直接从海上观察 到此处的大楼。这里可以视为天际线独特的一端，但同时，这里亦需要打造与拥有绿化与水景的景观区域以及相邻街坊的过 渡。因此，项目需要一个兼顾垂直维度和水平维度的强有力的设计概念。 我们的设计方案将天际线需要的垂直维度与景观与交通需要的水平维度重叠起来。这样的双重维度设计打造出了充满活力的 建筑——看上去仿佛有低中高三座大楼，又宛如一个特质鲜明的大型建筑整体。在从前海中央商务区中看出去，水景、滨水 地带和开发项目是三种不同的元素，而在项目周边看来，这些元素则融合在一起，共同构成了整体这个开发项目。 我们将垂直元素与水平元素相结合，在大楼中打造出一块块供人们休憩的区域，在某些楼层上，这些区域可以成为空中花 园。这样的设计将提升租户的工作环境，并且创造出符合国际上“园区化发展”趋势的氛围。建筑设计与整体规划将自然地 将其租户定位为愿采用新工作方式的海内外公司，这些公司期待成为深圳天际线的一部分，同时与周围景观保持紧密的联 系。 我们相信这样的设计概念为前海开发区打造了独特的大楼概念，这对于期待成为深圳天际线一部分的海内外公司都提供了前 所未有的可能。

Vertical Horizontality - Qianhai 5th Pocket towers Qianhai will be the face of Shenzhen and PRD seen from the sea; it will be the new commercial center of the city and the first point of entry for many people coming to the Special Economic Zone of Shenzhen. Therefore Qianhai will form the reference skyline of Shenzhen which will compete with the world famous skylines of Hong Kong, Shanghai, Dubai and New York.

The 5th Pocket Tower development is at the edge of this skyline and is directly visible from sea through the opening towards the inner bay of Qianhai; it can be seen as the special end of the skyline pocket. However at the same time it needs to create the transition to the intermediate landscape zone with green and water and the next pocket beyond.

Therefore the development needs a strong vertical and horizontal concept.

In our design proposal we have decided to overlap the needed verticality for the skyline and the wanted horizontality towards the landscape and transportation hub. Therefore the design has a clear duality that creates a dynamic development which can be read as 3 towers - low, medium, high – or as 1 larger frontal building that has 1 identity. From the Qianhai CBD, the water, and waterfront the development will read as 3 elements, from the direct surroundings it will read as 1 development with 1 identity.

By overlapping the vertical and horizontal components of the development so literally we create usable break out spaces between the towers that can be used as sky gardens at certain levels. These break out spaces enhance the working experience within the buildings and create an atmosphere that is related to the international wanted ‘campus development’ trend. The buildings and overall development will therefore be able to position itself well towards international and Chinese tenants that support the new way of working, and that want to be part of the skyline of Shenzhen while having a strong relationship with the directly surrounding landscape.

We think that with this concept we have created a unique tower concept within the development of the Qianhai which has unprecedented possibilities for international and Chinese companies that want to become part of the skyline of Shenzhen.

Final Board.indd 1

Final Board.indd 1

8/31/2015 8:38:14 PM

II. Картина очень важна!

Интернет

Конкурсы

Картина - лицо проекта!

II. Законы картины

1. Колорит. Настроение картины. Время суток и состояние

Клод Моне. Стога сена

1.Прямой солнечный свет горячий

2а. Синий рефлекс от неба 2. Собственная тень - холоднее 2б. Рыжий рефлекс от земли

3. Падающая тень - холодная. Прямой рефлекс от неба

2. Теплохолодность. Логическая световая выстроенность картины

3. Силуэт - средство создания образа. Картина как икона

Иконопись Новгородской школы, 15 век

Mir rendering

Mir rendering

4. Картина - способ рассказать историю

Александр Джикия

4. Акценты в картине

Цвет

Форма (Mir)

Текстура (Арт-Бля)

III. Картина. Примеры

Рафаэль, Афинская школа

Ботичелли, Благовещение

Вермеер, Урок музыки

Пиранези, Тюрьмы

“Place of Overall Prosperity”, Alexander Brodsky (1998)

Rem Koolhaas, Zoe Zengelis, and Elia Zengelis, Hotel Sphinx, Planetarium with Swimming Pool 1975

Zaha Hadid Drawing

Superstudio, Quaderna Furniture Range, Circa 1970

Mir, Rendering for Snohetta

IV. Лайфхаки

1. Поиск языка

2. Выбор колорита

3. Детали. Арт-объекты

服务业合作区二单元五街坊项目方案

NZHEN HONG KONG MODERN DUSTRY COOPERATION ZONE POCKET

Alexander Calder

双重维度的完美结合

和新的商务中心。可能对许多前往深圳经济特区人来说，前海都会是他们的第一站。 并将与全世界著名的城市天际线例如香港、上海、迪拜和纽约一争高下。

线的边缘，并且由于前海湾向内伸入，人们的视野将不受阻挡，可以直接从海上观察 特的一端，但同时，这里亦需要打造与拥有绿化与水景的景观区域以及相邻街坊的过 和水平维度的强有力的设计概念。

度与景观与交通需要的水平维度重叠起来。这样的双重维度设计打造出了充满活力的 ，又宛如一个特质鲜明的大型建筑整体。在从前海中央商务区中看出去，水景、滨水 在项目周边看来，这些元素则融合在一起，共同构成了整体这个开发项目。

大楼中打造出一块块供人们休憩的区域，在某些楼层上，这些区域可以成为空中花 ，并且创造出符合国际上“园区化发展”趋势的氛围。建筑设计与整体规划将自然地 内外公司，这些公司期待成为深圳天际线的一部分，同时与周围景观保持紧密的联

打造了独特的大楼概念，这对于期待成为深圳天际线一部分的海内外公司都提供了前

h Pocket towers

nd PRD seen from the sea; it will be the new commercial center of the city and the ming to the Special Economic Zone of Shenzhen. Therefore Qianhai will form the will compete with the world famous skylines of Hong Kong, Shanghai, Dubai and

at the edge of this skyline and is directly visible from sea through the opening n be seen as the special end of the skyline pocket. However at the same time it ermediate landscape zone with green and water and the next pocket beyond. rong vertical and horizontal concept.

ed to overlap the needed verticality for the skyline and the wanted horizontality ion hub. Therefore the design has a clear duality that creates a dynamic owers - low, medium, high – or as 1 larger frontal building that has 1 identity. From ront the development will read as 3 elements, from the direct surroundings it will

ntal components of the development so literally we create usable break out spaces s sky gardens at certain levels. These break out spaces enhance the working eate an atmosphere that is related to the international wanted ‘campus overall development will therefore be able to position itself well towards support the new way of working, and that want to be part of the skyline of onship with the directly surrounding landscape.

e created a unique tower concept within the development of the Qianhai which has ational and Chinese companies that want to become part of the skyline of

8/10

大堂 LOBBY 大楼东面双层通高的大堂简洁优雅，现代高效。为进出大楼的商务人 士提供了高品质的空间体验。 The double-height lobby east of the buidling is clear, elegant, modern and efficient and provides high-quality spatial experience for the business people when they enter the building.

大楼西侧的下沉大堂将为地铁通勤人士提供便捷的垂直交通。 跨越三层层高的通高空间与地下层、地面层和空中连廊形成直接连 接，联同地下层的商业，营造出一个活跃的半户外环境。 The sunken plaza on the west side of the bulding provides convenient vertical transportation for people from metro. The triple floor height space achieves direct connection between underground, street level and sky corridor level and creates active semi-outdoor space together with the commercial program on the basement.

8/31/2015 8:38:14 PM

Jeff Koons

堂 OBBY

面双层通高的大堂简洁优雅，现代高效。为进出大楼的商务人 了高品质的空间体验。

Isamu Noguchi

uble-height lobby east of the buidling is clear, , modern and efficient and provides high-quality experience for the business people when they enter ding.

侧的下沉大堂将为地铁通勤人士提供便捷的垂直交通。 层层高的通高空间与地下层、地面层和空中连廊形成直接连 同地下层的商业，营造出一个活跃的半户外环境。

nken plaza on the west side of the bulding provides ient vertical transportation for people from metro. The oor height space achieves direct connection between round, street level and sky corridor level and creates emi-outdoor space together with the commercial m on the basement.

8/31/2015 8:38:56 PM

BBY

层通高的大堂简洁优雅，现代高效。为进出大楼的商务人 品质的空间体验。

-height lobby east of the buidling is clear, odern and efficient and provides high-quality erience for the business people when they enter g.

下沉大堂将为地铁通勤人士提供便捷的垂直交通。 高的通高空间与地下层、地面层和空中连廊形成直接连 下层的商业，营造出一个活跃的半户外环境。

Richard Serra

plaza on the west side of the bulding provides vertical transportation for people from metro. The height space achieves direct connection between d, street level and sky corridor level and creates -outdoor space together with the commercial the basement.

8/31/2015 8:38:56 PM

Anish Kapoor

Скульптура Возрождения

3. Люди

Eka Sharashidze