Softpulse Infotech
POST LAUNCH STEPS For A Successful Ecommerce Business
About Us We are here to help you for post launch steps for a successful ecommerce business Are you ready to launch your website? Wait! You are running a business and thinking about launching a website and you did it, and your work completed, but you are truly wrong launching a website is only the first step to running your business. There are several things you have to do after the website launch. The real work starts after launching the website!
Set Up Google Analytics Code Google Analytics is a free tool and necessary for any website & ecommerce site. This will assist you to track all data on your site. Data provides detailed reports on the number of visitors, location, demographics, exact traffic, ranking pages and so much. You will be able to track the success of your store & marketing campaigns that helps in further improvement.
Install A Backup Apps Your online store is now ready, you have put a lot of works into it like, product listing, metadata & so on. so you want to protect your data from spammers. For that, you have to install a backup plugin to make your data protected. This install plugin takes regular backups from your site & saves you from a server crash & some undefined problems. Also, this will help to restore your data in case any errors will come.
Configure Google Search Console Google Search Console (GSC) is one of the first & most important things you set up on your online ecommerce store. This will allow you to understand how Google sees your website and will help you take action to improve your ranking on SERP. It shows you on which keyword your site is ranking and all your inbound & outbound links.
Make Site SEO Ready Getting organic traffic is a very difficult task. More organic traffic means more profit without investing on paid ads. On-page SEO is a little bit complicated, but you don't need to be an expert on it. There are lots of SEO applications like Yoast SEO, Rank Math & SEO ‑ All in One & Auto SEO that can make SEO easy to do. This will really make a big difference in ranking your website in Google
Add Maximum Product A newly launched ecommerce store has fewer products on it. So it's a good idea to add maximum products as soon as possible. This valuable content: title, bullet points, description & high-quality images can help your site with its ranking for certain keywords. More products mean more traffic & more traffic leads to more revenue. A website with more product selection also looks more reliable than an almost empty one.
Great Content Creation The easiest part is after launching the website is produce great content to keep your site updated on SERP. You have to stay disciplined in your content creation with trending topics. This continuity tells visitors, this is not a stale website. Always keep in mind, Google loves new, relevant content that your audience wants, and the search engine will give your post a better position in search results.
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