The Best Timing of the Web Push Notification Factors that will help you decide the best time of notification for the highest Conversions.
Context
For any online business, web-push notification has become the most important marketing channel. The success rate of web push notification is higher than the email, SMS, or any other forms of marketing. And while sending the web push notification, the consideration of creative thinking, notification timing, interest & likings of the users, and several other things help the marketers improve the results by a considerable margin. And out of all these factors, the notification timing holds the highest value. The right message to the right user at the right time can show you incredible results. The timing is the key determining factor of the conversion in any online marketing campaign. The wrong message to the user at the wrong time may frustrate the user. And you may even lose your prospective buyer.
The contents of the presentation
Why does timing matter a lot? Factors that can help you Decide the Best Time for the Highest Conversions Timezone Day of the notification How many are enough (Frequency)? Time based notification content Analytics The best way to setup web push notification Wrap up Contact details
Why does timing matter a lot?
The 35% web push notifications are generic, sent using the broadcast blasts. And over 50% of users find the web push notification useless. The reason is simple. The irrelevant notification to the wrong user at the wrong time is the primary reason behind this perception. For web push notification, the timing plays a crucial role.
Timezone
With the advancement of technology, several businesses are operating from another country. And their target audience lives in the other ones. Hence, the notification timing colliding may happen. You may end up sending them the notification while they are sleeping or complete irrelevant notification at the inappropriate time. Hence the whole purpose of marketing gets destroyed.
Day of the notification
Let's take the example of a website launching a new product on a Friday at noon. And also offering 50% off on the same product till the next 12 hours. Hence, the ideal time to send notification would be around the evening of Thursday, one more before the launch, and one more during the offer time. The notification before the week of the offer would not make any sense.
Right message, to right person, on right time!
How many are enough (Frequency)? During sales and offers, multiple notifications can be sent. And during normal days, you can send out the notification to recover the abandoned cart. And you can also send the heads up notifications or the customer win back notification to grab the attention of users. The repeated marketing notification for any services will make users uninterested in your products.
Time based notification content
The number of characters in the headline of the notification is limited. Try to make the most out of it. If you are sending the time-based notification, then use words such as good morning, happy Sundays, It's lunchtime, time to go home, the possibilities are limitless. Apply your marketing mind to it. Deliver the notification with the specific time-based headline for the maximum clicks.
Good Morninng, special Offers for you!!
Analytics
Use the data of analytics to select the best timing for your web push notification. Understand the behavior of your subscribers with your services. Track your performance according to the average click rates of your previous notification campaigns. If you are just starting out the push notifications, then it will behave like a hit or miss, but with some experience, you will get better with it.
The best way to setup web push notification Softpulse Infotech has created a Shopify app called Notifier ‐ Smart Web Push. The notification app features all the leading functionality to deliver the best web push notification functionality for the Shopify store owners. The app can be downloaded from the Shopify app store. Below are the leading types of notification settings available in the app. Welcome push notifications Abandoned cart recovery notification Shipping details related notification Price drop related flash notification Abandoned browser (chrome firefox) recovery notification Customer win-back notification Customized marketing campaigns for the targeted audience
Wrap up
The web push notification has proven to be the best marketing channel for online marketers. The marketers can directly hit the locked screen of the users. The perfect timing of the notification depends on several factors. As a marketer, be creative with it. Observe how the push notifications are delivered? And how are the users behaving? Use your analytic ability to select the most suitable timing to send the notifications. And leverage the best results out of it. We hope this guide will help you in improving the sales of your business. Thanks for paying attention utill the end.
Contact details
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