How can Test Cases be written with Utmost Effectiveness& Simplicity? “More than the act of testing, the act of designing tests is one of the best bug preventers known.�— Boris Beizer. The software testing lifecycle is an interrelated set of actions that rely on one another for execution and Software QA Services are an important ingredient in software development. For third party software testing companies, one of the first and foremost important steps is creation and implementation of test cases and its correct execution plays a significant role in the success story of the testing project. Any loophole in this phase or any drawbacks here may lead to an extrapolated effect all through the project. Hence, designing of test cases is an action that needs a specific care and expertise to be able to function to its optimum. It is a talent that can be garnered by experience, in-depth understanding and expertise. Test case management is an entirely specific area that is given high end focus while implementing testing projects. Effectiveness, reusability, flexibility, simplicity, time factor are some of the most important aspects that need to be taken care of while designing test cases. In order to achieve an equalized balance of these factors, testers, in software testing & QA service companies, need to have a thorough knowledge of how best to create and design test cases so as to the get the best of testing outputs and that too, in the stipulated time, environment and budget. It is a known fact that software testing is meant to add value and not just find bugs. Hence, implementation of all its stages, if done correctly, it surely boosts the success of the entire project, leaving a sign of satisfaction and ownership with the esteemed client.