Retail Mobility Solutions – Transforming Shopping Experience Mobility Advances Retailers to build Better Relationships with Consumers
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Mobility in Retail Latest smartphones and tablet devices are completely revolutionizing the way mobile users manage their lives. Mobile devices are now more powerful, flexible, and user-friendly. With Mobile technology users can always stay connected and can easily carry out any kind of activities they desire – from entertainment to business or to shopping. Competition in Retail industry is all the time at higher level and so today Retailers must adopt new technologies and find new ways to attract maximum consumers in the market. Smartphones and the Mobile technology have totally changed consumer’s experience of shopping. Mobility brings three great advantages for Retail Industry that includes: Enhancements in employee and shopper productivity Brightens the complete Shopping experience Helps retailers to make efficient business model
Challenges Today, Retailers face challenges in heading towards the adoption of Mobility in their businesses. Few of the challenges that can be dazed with adoption of mobility are – High Operational Costs Manageability of multiple spheres of sales Maintenance of high consumer expectations Security One of the major decisions to be faced by Retail organizations while deciding about the deployment of mobile solutions is the budget. Cost of a mobile app is always a concern though it is a onetime expense for any organization. Also, Mobility has long term as well as short term benefits. Mobile apps can groom the overall business and improve the business performance. Retailers should also have a neat plan for smoothly managing the number of mobile devices, users and mobile applications on the retail network. Moreover, retailers should be capable enough to meet the needs of employees and consumers using mobile devices for various retail related activities. They should be flexible enough to deal with rapid technology advancements and changes so as to stand strong in the competitive market.
Business Opportunities for Retailers with Mobility Mobile adoption brings a lot of opportunities in the Retail Industry. Availability of high-speed and third generation [3G] networks is a good reason for retailers to move ahead quickly and adopt mobility. Also, mobile devices have become much more powerful and user-friendly today and many multi-purpose mobile apps are available for users making their life simpler. All the three things together – fast networks, advanced smartphones and tablets devices, and high rate of consumer demands, have made Mobility more effective in the Retail industry. With advanced mobile apps present in the market, Retailers can have direct communication and interaction with their target audience. Most of the consumers around the world use internet to shop, and compare products and make a purchase. Today, increasing number of consumers own mobile devices that are enabled with internet access and that seamlessly supports retail related mobile apps. Some of the consumers and Retailers benefits from Mobile e-shopping applications are as follows – Consumers can access real-time pricing and inventory systems. Consumers enjoy convenient access to range of products/services information. Consumers can use their mobile phones to scan each product properly like they usually do during shopping. Consumers can quickly browse, order, and pay for required products from their mobile devices on the move. Retailers can also build-up mobile websites for advertising and promoting their products/brands. SMS advertising can be done for updating consumers on a regular basis.
Areas of Mobility Adoption in the Retail Industry
Future of Mobility in Retail Industry It is anticipated that with the continuous advancements in mobile technology, Retail industry will see a lot of upgrades too. A lot is being talked about Near Field Communications [NFC] technology. With NFC, a shopper can immediately get all the information about any product like its price, availability, consumer reviews, etc. by just waving their mobile device to a tagged product in any store. NFC will also make payments processing easier and simpler. With the adoption of Mobility, retailers get an opportunity to engage with their consumers and to quickly respond to them. The result of Mobility adoption will be felt in total retail organization, for example – Higher customer satisfaction Shorter cycle times of deals Low cost of service Improved productivity of the organization
Softweb Solutions offerings for Retail Industry With the increasing use of Mobile technology, Softweb Solutions prides itself in delivering cutting edge mobile app development solutions for various mobile platforms. Our mobile retail solutions help clients to move ahead in the retail market and protect their market share effectively from competitors. Contact us at info@softwebsolutions.com for customized mobile retail industry based applications.
About Softweb Solutions Softweb Solutions is committed to forming a common architecture to support mobility service products and to drive end-to-end integrated mobility solutions. The success of your mobility solutions depends totally on selecting the right partner, right processes and right technologies. We work with you to develop innovative, effective and interactive mobile solutions using right technologies in a right way.
To know more about us and how we deliver mobility solutions to the organizations across the world. Contact our representative or e-mail us at info@softwebsolutions.com, You can also visit our corporate website – www.softwebsolutions.com.