SOHAILREALESTATE.COM
EXTRAORDINARY SERVICE FOR EXTRAORDINARY RESULTS
TOP 100 @PROPERTIES AGENTS
top 1% in chicagoland over 100 HOMES SOLD
each year
1 home sold every 72 hours
selling homes an AVERAGE OF 98% OF LIST PRICE
average sales time is LESS THAN 60 DAYS
successfully serving areas FROM CHICAGO TO NORTH SHORE & NORTH WEST SUBRUBS...
we have a very extensive network
3
CONTENTS ABOUT SOHAIL....................................................................................................................................4 ABOUT THE GROUP............................................................................................................................5 WHO YOU WORK WITH MATTERS.......................................................................................................6 TESTIMONIALS..................................................................................................................................7-8 AREAS WE SERVICE..........................................................................................................................10 TRACK RECORD...........................................................................................................................11-13 SELLING STRATEGY..........................................................................................................................14 PRICING.............................................................................................................................................15 SOHAIL REAL ESTATE VS. OTHER BROKERS..............................................................................16-17 WHERE BUYERS COME FROM..........................................................................................................18 SOHAIL REAL ESTATE WEBSITE.......................................................................................................19 PHOTOGRAPHY & VIDEO.............................................................................................................20-21 GLOBAL MARKETING REACH......................................................................................................22-23 @AGENT APP.....................................................................................................................................24 SMART SIGNS....................................................................................................................................25 SELLER’S TIMELINE...........................................................................................................................26 SELLER’S CHECKLIST........................................................................................................................27
312.437.7799
SOHAILREALESTATE.COM
4
ABOUT SOHAIL SOHAIL SALAHUDDIN, BROKER 312.437.7799 | sohail@sohailrealestate.com sohailrealestate.com | thesohailstrategy.com Sohail is a family man spending most his free time with his wife and three young daughters. His other life passions are fitness and reading. He is a fitness enthusiast, working out for 1-2 hrs, six days a week at 4:30am. He also tried to absorb as much knowledge as possible, reading an average of 1 new book a week. He says that having such a regimented routine has allowed him to live a “Life by his own design”. With 13 years of experience in the real estate industry along with a strong background in business and sales, Sohail has created a predictable and duplicable strategy which allows our clients to end up with incredible results. The team, systems and selling techniques that Sohail has put in place are exactly what he would want in a real estate broker if he was to sell his own house. Selling a home in today’s real estate market can be challenging, it takes more than the traditional approach that most real estate agents and brokerages provide which why the Sohail Real Estate Group is the clear choice when selling your home. We understand that at times the real estate market can be challenging yet hundreds of homes are sold each week throughout Chicagoland. What’s the difference between selling your home or failing to do so? The details! It takes understanding where buyers are coming from, how they are searching for homes and what they are looking for. In order to sell your home, you need the right marketing plan, the right pricing, the right agent, the right look and the right skills in place. When these factors come together and are aligned with your goals, you will not only sell your home however you also are able to beat the market statistics achieving the highest sales price while selling quickly. WWW.THESOHAILSTRATEGY.COM SOHAIL’S APPROACH IS WORLD-CLASS SERVICE WITH A PERSONAL WHITE GLOVE TOUCH.
5
ABOUT THE GROUP THE TEAM OUTPERFORMS THE INDIVIDUAL Sohail Real Estate Group is a team of extraordinary real estate agents and support staff at @properties in the greater Chicago area. We provide white glove service to all of our clients and the communities that we serve, exceeding expectations by providing the highest level of service expected. With our extensive knowledge and vast network, from Lake Forest to Chicago, Lincolnshire to Oak Park, people choose our group for the simple fact that our aggressive and powerful sales team know what it will take to effectively make a difference and provide the solution for your real estate needs. Our client focused REALTORSŽ are experts at matching people with the properties that they want. Our culture of trust, expertise, integrity and skills exemplifies how we do business and creates the greatest outcome for our clients. Each person on our team is responsible for a specific role which allows us to leverage more for our clients using area focused attention. From marketing to communication and scheduling appointments, lead follow-up to listing management, you are assured that your success is our #1 priority! Our proven track record, necessary skills and years of experience are precisely what you want when you hire a professional to sell your home. If you are serious about selling your home and receiving the best service we are serious about meeting and exceeding your expectations as we get the job done! Who you work with matters now more than ever, we look forward to putting our team’s skills to work for you!
312.437.7799
SOHAILREALESTATE.COM
WHO YOU WORK WITH MATTERS
When you sell your home, you want the right agent who runs a successful business, not an agent who runs themselves. With the necessary strategy and the right structure of our group providing you with expert positioning of our home, the maximum marketing exposure, an active and aggressive agent, strategic pricing and the right attitude, commitment and determination...you already know that hiring The Sohail Real Estate Group is the obvious choice. Happily, you will contact us so we can put our strategic and successful approach to work for you and sell your home!
SO, RELAX AND LET OUR EXPERT TEAM DO THE REST! ALL YOU NEED TO DO TODAY IS PICK UP THE PHONE!
7
CLIENT REVIEWS DONNA WEGZ “Because of Mr. Salahuddin's highly expert knowledge and experience in real estate, my home was sold in ONLY two days. And it was sold at a very decent price!! Mr. Sohail has a very well qualified and respectable team. Mr. Sohail made selling and buying a home an experience without worry or problems. He found a home for me exactly where I was looking. This is another example of his skill, knowledge, dedication and expertise.” NAME “We had our house on the market for two years without any offers. We researched and hired Sohail Slahuddin based on the quality, knowledge, skills, and years of experience in his selling portfolio. It took him less than six months to sell the house not to mention every the offers we were receiving in the interim.” J. P. “Sohail was great from the beginning to the end of the sales transaction. He was the most knowledgeable agent from the start after interviewing many, and he had a strategy that he shared with my wife and I. Once we hired him and he started, he did everything that he stated he would do, exceeding our expectations by having multiple buyers in place! Excellent job!” BRENT CARDILLO “We worked for well over a year with a different agent who just couldn’t get our house sold. Sohail got it done in 4 months! We knew we were in for better service when the showings were almost daily. I highly recommend Sohail and his team.” LIZ MARCUCCI “Sohail was amazing from the start. He was involved in every step though he has an extensive staff to help also. They did an amazing video of the unit that brought so much activity. I am also using Sohail to help me buy a home and sell another property. He is hard working almost to a fault, available almost at all hours for questions and follows through on everything. I would highly recommend Sohail.” CHRISTIE FAUGENET “Sohail Salahuddin is one realtor "In the Know." From the first time I spoke with Sohail in 2011, I was convinced he would be my Chicago connection. Being 2200 miles away in San Francisco, CA, I have complete confidence in Sohail and his team members with renting my property. Sohail is savvy, knowledgeable and continues to impress me with his marketing skills. I highly recommend Sohail Salahuddin for your real estate needs. He is extremely professional and the message is clear....real estate is his passion.” SANNA CHEN “He is highly knowledgeable about the real estate market. Answered all our questions and then some. He was overall very professional. He understood our needs and wants and worked to address them. He surprised us with some of his suggestions but he obviously knows what he is doing because he was spot on. We have been very happy with our experience and would highly recommend him to our friends!” CLIENT NAME “Sohail and his team were very professional and made sure to find my wife and I the perfect house for us. I have a busy schedule and he worked with me to show me the houses I liked when it was convenient for me which was very much appreciated. Due to Sohail and his team our house buying was seamless and we had no stress. Thanks for the great service.”
312.437.7799
SOHAILREALESTATE.COM
8
CLIENT REVIEWS BOOG DAVIDOVAC “Sohail and his team provided the most correct house appraisal (we had 5 real estate companies evaluate and price the property). He suggested various marketing techniques all of which were used as appropriate. Since the house was vacant part of the time during the sales period (we relocated to Florida), Sohail’s team ensured that the property was in sound condition throughout the sales cycle and was presented to potential buyers in the appropriate manner. He also stayed in touch on a regular basis telling us what has been done, reactions of potential buyers, and suggested steps towards sales. Sohail also evaluated each offer and negotiated the best sales price. Overall, Sohail and his team were extremely knowledgeable, responsive and dedicated to our house sale. We MOST HIGHLY recommend them!” F. S. “A close friend of ours tried to sell her house in Elmwood Park for a year, without any luck. She parted ways with her Real Estate Agent and hired Sohail Salahudin. After that decision, her house sold so fast that we could not believe it. When my husband was transferred out of Chicago, she mentioned to us how aggressive Sohail was and we decided to hire him as well.Sohail Salahudin proved us to be an exceptional selling agent. He was able to manage through an extremely difficult buyer-side-relationship in order to successfully close on the sale of our home. You really get to see a person's true colors during difficult situations - and Sohail displayed exemplary professionalism and dedication to completing our transaction, no matter how many hurdles the buyers threw our way. We were very impressed with Sohail's persistence and skills in navigating very rough waters.He was similar in nature to a conductor of a symphony, coordinating the different players to make a successful transaction a reality. At different points in the process, Sohail was a salesperson, a seller’s advocate, an analyst, a business manager, a consultant, a negotiator, and a marketer.He properly showcased our house and developed a super creative MLS listings to attract the buyers.He has a high degree of self-motivation, drive, and smart decision making.With a practice of high ethical standards, Sohail had the tenacity to pursue every lead with an attitude that was very personable and honest.We certainly took advantage of Sohail ‘s vast network of contacts within the market he serves. His list of connections was very useful to us, such as appraisers and inspectors. We are forever grateful to him and his team. We cannot thank Uriel and Bill enough! We are proud to recommend his services!” KATIE B. “We had our house on the market the previous summer with someone else and we didn’t even have anyone walk through it. Sohail and his team did such a great job! He had someone come and give staging suggestions which I think really helped sell our house. Our house was under contract in 5 days. I recommended Sohail and his team to a friend and he sold their house quickly as well.” NAME “After meeting Sohail and his team we knew that our hunt for a realtor was over. He understood our needs and our goals. Our house was sold in record time. We were able to move ahead with our retirement dreams. We highly recommend him. He really knows and listens and he will work for you. He cares about you the seller and he will find the right buyer to fit your home. What we liked about him is how he communicates with you after every showing and how prompt he was to answer and respond to every phone call and question you had. To us his professionalism and enthusiasm to bring a deal to the table was more that we could ask for.” TAKE A LOOK AT OUR VIDEO TESTIMONIALS AT SOHAILRESULTS.COM
9
312.437.7799
SOHAILREALESTATE.COM
10
AREAS WE SERVICE
The Sohail Real Estate Groups are not your so called local area expert, we are your expert on making sure that your home sells. With our successful selling strategy, it doesn’t matter where your home is located as long as we service that specific area, we will sell your home. Our proven system is applied to any home in any area however we do have a limit to the areas that we work in. Our team and our network allow us to focus on four sectors of Chicagoland which are:
• City of Chicago • North Shore • Northwest Suburbs • Western Suburbs WE ARE EXPERTS IN IMPLEMENTING OUR 5 SELLING STRATEGIES WHICH WE KNOW ARE THE ONLY FACTORS WHICH CAUSE A HOME TO SELL, NOR NOT SELL.
11
TRACK RECORD PAST PERFORMANCE IS THE GREATEST INDICATOR OF FUTURE SUCCESS Time and time again, we have succeeded where others have failed. ADDRESS 92 Lincolnshire Drive
LISTED & SOLD IN
PREVIOUSLY LISTED WITH/LISTED WITH
1 Day
RE/MAX Suburban
2400 Archbury Lane #3J
1 Day
Century 21 Elm, Realtors
4655 N Cumberland #215
4 Days
Century 21 Grande Realty
8342 Kilbourn Avenue
4 Days
Jameson Sotheby's International Realty
3333 N Orange Avenue
4 Days
NA
6636 N Kenneth Avenue
4 Days
Dream Town Realty
29765 Bay Shore Drive
5 Days
Berkshire Hathaway HomeServices KoenigRubloff
9535 Jefferson Avenue
5 Days
RE/MAX Exclusive Properties
18007 W Stockton Court
6 Days
Keller Williams
9348 Morgan Avenue
6 Days
Dream Town Realty
1000 W Washington Blvd #228
6 Days
Dream Town Realty
604 Rosedale Road
6 Days
Berkshire Hathaway HomeServices KoenigRubloff
2602 Euclid Avenue
6 Days
Keller Williams Infinity
92 Country Club Drive #D
6 Days
NA
4315 N Kenneth Avenue #C
6 Days
NA
8901 Lockwood
7 Days
R.M.C. Realty Inc.
3220 N Pittsburgh Avenue
7 Days
RE/MAX Properties Northwest
534 Grimes Avenue
7 Days
Fitzgerald Real Estate Inc.
810 N Wolcott Avenue #4A
7 Days
NA
2300 W Wabansia Avenue #228
8 Days
At properties
8644 Narragansett Avenue
8 Days
Newman Realty
304 Bell Drive
8 Days
RE/MAX Suburban
1408 S Wolf Road
8 Days
CENTURY 21 Roberts & Andrews
2625 W Jerome Street
8 Days
Homesmart Connect LLC
7201 N Lincoln Avenue #303
9 Days
Jay Turner
6454 N Damen Avenue #3
9 Days
NA
1748 N Honore Street
10 Days
Jameson Sotheby's Intl Realty
1307 N Bosworth Avenue #1R
10 Days
NA
2948 N Newcastle Avenue
10 Days
4 Sale Realty, Inc.
31 Canterbury Road
11 Days
USRealty.com, LLP
2480 Green Bay Road
12 Days
Redfin Corporation
3333 N Orange Avenue
15 Days
Infinity Realty Services 1 Inc
794 E Lincoln Avenue
15 Days
NA
3417 Maple Leaf Drive
15 Days
RE/MAX City
312.437.7799
SOHAILREALESTATE.COM
12
TRACK RECORD Time and time again, we have succeeded where others have failed. ADDRESS
LISTED & SOLD IN
PREVIOUSLY LISTED WITH/LISTED WITH
5907 W. Montrose #2E
16 Days
NA
1617 Oakton Street
18 Days
Century 21 Elm, Realtors
1628 Washington Street
18 Days
Re/Max 10
3361 Crain Street
18 Days
NA
719 Whalom Lane
20 Days
Casey & Wagner Real Estate
2817 N Nagle Avenue
20 Days
Catalano Realty, Inc
120 Chicago Avenue #F
22 Days
NA
260 E Chestnut Street #612
23 Days
Baird & Warner
604 N Hamlin Avenue
24 Days
Century 21 McMullen
5754 S Oak Park Avenue
25 Days
Niego Real Estate
9500 Greenwood Drive
25 Days
Chicago REALTORS Inc.
948 E University Drive
27 Days
Coldwell Banker Residential
8306 Bennett Avenue
27 Days
NA
3834 Fargo Avenue
29 Days
Coldwell Banker Residential
3127 Valcour Drive
30 Days
Berkshire Hathaway HomeServices KoenigRubloff
9656 Kedvale Avenue
31 Days
Buy Homes America, Inc.
1920 Dewey Avenue
32 Days
American Realty & Associates Inc
4949 Main Street
32 Days
Unique Realty LLC
3823 Warren Street
32 Days
Century 21 Universal
322 S Plum Grove Road
35 Days
Baird & Warner
536 W Cornelia Avenue #3N
35 Days
Coldwell Banker Residential
811 W 15th Place #908
35 Days
Teresa Pointer
296 E Van Buren Street
36 Days
Berkshire Hathaway HomeServices Prairie Path REALTORS
2614 W Greenleaf Avenue
37 Days
Baird & Warner
9301 W Ballard Road #D
38 Days
NA
7110 N McAlpin Avenue
39 Days
Century 21 McMullen
1546 W Cortez Street #G
40 Days
NA
1019 N Delphia Avenue
40 Days
Local Pro Plus Realty LLC
4 Andover Court
41 Days
NA
428 N Oak Park Avenue
41 Days
Baird & Warner
1723 E Seminole Lane
42 Days
NA
2200 De Cook Avenue
42 Days
Century 21 Elm, Realtors
2130 Nimitz Drive
43 Days
Jay C Realty, Inc.
13
TRACK RECORD Time and time again, we have succeeded where others have failed. ADDRESS
LISTED & SOLD IN
PREVIOUSLY LISTED WITH/LISTED WITH
1462 W Balmoral Avenue #1
43 Days
NA
5231 W Foster Avenue
44 Days
RE/MAX Vision 212
8235 Keystone Avenue
44 Days
Jay C Realty, Inc.
1615 N 78th Court
45 Days
NA
760 Madelyn Drive
45 Days
Coldwell Banker Residential
9359 Margail Avenue
48 Days
Coldwell Banker Residential
4315 N Kenneth Avenue #A
49 Days
Berkshire Hathaway HomeServices KoenigRubloff
6730 N Ionia Avenue
52 Days
BQS Realty, Inc.
1724 N Winnebago Avenue #G
53 Days
Baird & Warner
9601 S Sangamon Street
53 Days
Charles Rutenberg Realty of IL
430 Western Avenue #703
53 Days
Keller Williams Realty Ptnr
205 Enid Lane
53 Days
Coldwell Banker Residential
810 N Wolcott Avenue #3B
54 Days
NA
2806 W Wellington Avenue #2
56 Days
Sergio & Banks Real Estate
6024 N Damen Avenue #2N
57 Days
Weichert, REALTORS - Lakeshore Partners
4951 Brummel Street
59 Days
Equity Ventures Realty, LLC
642 S Mitchell Avenue
60 Days
Coldwell Banker Residential
1364 W Greenleaf Avenue #3S
62 Days
Keller Williams
2025 W Erie Street #1R
69 Days
Keller Williams
1023 Busse Highway #2W
71 Days
RE/MAX Properties Northwest
9 Orchard Avenue
74 Days
Charles Rutenberg Realty of IL
1920 W Dickens Avenue #3F
76 Days
Marks Realty Group LLC
1115 S Plymouth Court #308
79 Days
Prello Realty, Inc.
4811 N Olcott Avenue #308
83 Days
Sergio & Banks Real Estate
3920 Park Avenue
86 Days
Coldwell Banker Residential
6018 N Fairfield Avenue
86 Days
NA
7734 Kilbourn Avenue
86 Days
Onix Realty, Inc.
1462 W Balmoral #2
87 Days
Baird & Warner
372 Wildberry Lane
87 Days
NA
2400 Archbury Lane #3J
87 Days
NA
400 W Deming Place #3N
89 Days
NA
5545 N Canfield Avenue
95 Days
Dream Town Realty
8240 Harding Avenue
99 Days
Coldwell Banker Residential
312.437.7799
SOHAILREALESTATE.COM
14
SELLING STRATEGY Selling 100's of properties each year, the Sohail Real Estate Group focuses on 5 strategies:
CONDITION OF YOUR HOME—Properly preparing your home for the sale MARKETING—Having the most extensive marketing possible for your home PRICING—Having an accurate pricing strategy SERVICE—We are active agents, actively marketing your home on a daily basis. We accompany each showing and actually sell your home. We have constant communication with our clients providing the property feedback and updates on a weekly basis
THE NUMBERS—We run our metric on a weekly basis on your home so that we can give you updates on the market, the activity online, on your home and in your area, the absorption rates, and the comparable sales, new homes and pending contracts. We take the guess work out of selling your home.
TheSohailStrategy.com
15
PRICING PRICING YOUR HOME is important if not one of the most important aspect of selling a house. Very few agents know how to properly price a property for to sell. In fact, many real estate brokers will give a potential client a higher valuation to secure their business and then after losing valuable marketing time tell their client that they need to reduce the price, ultimately ending up in a lower sold price than if they were to price it correctly from the beginning. Fortunately, we understand that correctly pricing your home from the beginning is the number one factor that quickly sells your home. Our team knows how to effectively valuate the price of your home to sell in today’s market, leaving no chance for lost time while still acquiring the top market sales price. Pricing is a science, which includes current market conditions, market statistics and facts as well as some economic factors. Always choose an agent who is willing to forgo your business and tell you the truth!
WHEN PREPARING YOUR PROPERTY TO BE SOLD there are several important steps to ensure that your home will sell. Start off by asking yourself, “What would I like a house to look like if I were to buy it?” then write down your answers as you take a tour of your home. You will notice changes that need to be made to effectively present your house to a prospective buyer. The Sohail Real Estate Group team are trained to make a compelling impression on all the human senses of a buyer, it’s becomes an artfully uniting experience. The most important impact starts when a buyer sees your home from the outside, and then takes their first step inside.
“THE SMELL, APPEARANCE, MUSIC AND STYLE ALL HAVE TO EFFECTIVELY MAKE A LASTING IMPRESSION ON THE BUYER" — SOHAIL
HOMES WITH NO PRICE CHANGES
HOMES WITH AT LEAST ONE PRICE CHANGE
AVERAGE SELLING PRICE AS A PERCENTAGE OF ORIGINAL LIST PRICE
AVERAGE DAYS ON MARKET
AVERAGE SELLING PRICE AS A PERCENTAGE OF ORIGINAL LIST PRICE
98.27%
66
91.52%
312.437.7799
SOHAILREALESTATE.COM SOURCE: BROKER METRICS, MRED LLC DATA, 1/1/2015-12/31/2015, BASED ON TOP 4 BROKERAGE FIRMS IN CHICAGO
SOHAIL REAL ESTATE SOHAIL REAL ESTATE
OTHER BROKERS
Professional photography with the best photography in the business, HDR
Point & shoot
Detailed marketing brochures printed on highquality gloss paper
Plain paper color print outs
Professional staging consultation by our team
No staging consultant
Advertisements in: Chicago Tribune, Chicago Magazine, North Shore Magazine, Pioneer Press, Round Table, Ultimate Address, Chicago Agent Magazine, Wall Street Journal, Ny Times, Robb Report, Reside Magazine, International Herald Tribune, The Globe & Mail, Country Life Magazine, Bloomberg Markets, Architectural Digest, totaling 800 different sites
Very little if any
Direct communication to database of qualified buyers; over 250 calls each day
No e-mail campaign
Direct communication to every real estate agent in chicagoland
No e-mail campaign
Highly marketed, effective open house marketed on internet, print media, invitations, tons of signage
Open house marketed with a few signs
VS. OTHER BROKERS SOHAIL REAL ESTATE
OTHER BROKERS
Feature film on your property
None
Highly effective broker’s luncheon tour inviting top brokers in area network
Simple broker tour
Social media & online marketing campaign
None
Property’s own website tied into our online marketing campaign with feature film
None
Cancellation guarantee
Locked into contract
Smart real estate signs generating instant potential buyers’ attention
For sale sign
All showings accompanied by our team as we give the tour & sell your home, no lockbox
Lockbox
Showing recaps immediately following every showing
No showing recap, wait & see if buyers agent sends feedback
Weekly communication guarantee
None
312.437.7799
SOHAILREALESTATE.COM
18
WHERE DO BUYERS COME FROM 7% FRIEND/RELATIVE/NEIGHBOR 6% BANK OR MORTGAGE LENDER 15% REAL ESTATE AGENTS 6% YARD SIGN 3% OPEN HOUSES 2% HOME BUILDER 1% NEWSPAPER AD 1% CONTACT SELLER DIRECTLY
58% INTERNET
1% OTHER
THE GROWING IMPACT OF THE INTERNET 42% INTERNET
2007
76% INTERNET
2012
Source: 2015 National Association of Realtors® Home Buyer and Seller Generational Trends
88% INTERNET
2015
19
SOHAIL REAL ESTATE WEBSITE
Having an online presence is extremely important in today’s market however having an online marketing strategy is precisely what it takes to have your home found online, shown and sold. Our approach by providing you with your properties own website which is tied into all of our online provides your home with a 24 hour open house which allows as many potential buyers as possible to find your home online, visit your properties website. ON YOUR
PROPERTIES WEBSITE, ALL THE INFORMATION ABOUT YOUR HOME, THE DETAILS, THE PROPERTIES REAL VIDEO TOUR, PICTURES, ETC WILL AVAILABLE TO SHOW CASE YOUR HOME.
312.437.7799
SOHAILREALESTATE.COM
20
PHOTOGRAPHY & VIDEO The #1, most important marketing tool for selling a home today is professional photography. In fact, homes marketed with photography and video are seven times more likely to be viewed than comparable homes and are perceived, on average, as 12% more valuable*. That’s why every single @properties listing includes a professional photography package, optimized for both print and web to show your home in the best possible light. For all @properties listings that are more than $500,000, we provide an interactive floor plan showcasing the property’s layout. This level of detail educates potential buyers and further differentiates your home from other properties in the marketplace.
• Photography with newest technology, high dynamic resolution • Feature film of your home. Let us tell your story! • Interactive floor plans for homes over $500,000 • Full screen slide show viewing • Virtual tour • Optimized with proper size and format for print and online marketing • Massive online photo and video distribution • Area map integration
21
REAL VIDEOS WHEN YOU SELL WITH THE SOHAIL REAL ESTATE GROUP, SOHAIL CREATES A SIGNATURE FILM of your home as our videographer shoots the high definition cinematography of your home. Although we do offer a virtual tour, nothing is going to show case your home like Sohail’s custom and exclusive video tours. These are our Sohail Signature Films:
Remember, your potential buyers are more visual than anything else. They would much rather watch something than read about it and The Sohail Real Estate Group understands how to draw buyers in while adding significant value to the marketing of your home.
312.437.7799
SOHAILREALESTATE.COM
SOHAIL REAL ESTATE GROUP’S EXPOSURE IS EVERYTHING. @properties’ marketing programs are built around EXPOSURE: exposure through a network of thousands of @properties agents and their corresponding spheres of influence; through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grass roots marketing initiatives—all tailored to address the specific challenges and opportunities related to selling your home. More exposure means more page views, more phone calls and more showing requests, and that ultimately means shorter market times and higher overall selling prices. OUR FULLY INTEGRATED PROGRAMS ARE
THE MOST COMPREHENSIVE IN THE INDUSTRY AND SHOWCASE YOUR HOME TO THE LARGEST AUDIENCE OF POTENTIAL BUYERS.
LOCAL, NATIONAL, & GLOBAL MARKETING REACH • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
atproperties.com Nytimes.com International Herald Tribune Zillow.com Trulia.com Yahoo Real Estate Frontdoor.com Openhouse.com Realestate.aol.com Homefinder.com Propgoluxury.com Lp-Luxuryproperties.com Jameslist.com Homes.com Telegraph.co.uk Countrylife.co.uk Ipdibiao.com Real-Buzz.com Bbc.com Chicago Tribune Ultimate Address Prioneer Press Round Table Beacon/Current Chicago Social Facebook Twitter Google+ Pinterest Youtube.com
• • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Yahoo! Google Bing.com Youtube Yandex Wall Street Journal Digital Network Hgtv.frontdoor Learnmorenow.com Condocompare.com Lycos.com Harmonhomes.com Home2.Me Datasphere.com Military.com Diggys.com Homewinks.com Myrealty.com Househunt.com Propertyshark.com Doodlemarketplace.com Govlisted.com Realestatecentral.com Realtystore.com Hotpads.com Lotnetwork.com Propertyclosure.com Hometourconnect.com Ushud.com Relocation.com
OUR ONLINE MARKETING SYNDICATION REACHES OVER 800 WEBSITES.
312.437.7799
SOHAILREALESTATE.COM
24
@AGENT APP
Leveraging @properties’ “market within a market,” our agents use a customized app for company-wide communication. The @gent App connects @properties buyers and sellers, allowing our agents to market your home more effectively to our powerful internal network. That means more exposure for your home, even before it’s listed. In fact, a number of @properties listings sell before they hit the broader market because of the internal exposure through the app alone.
THE @GENT APP CONNECTS TO A KNOWLEDGE BASE OF MORE THAN 1,100 AGENTS, WHICH MAKES IT A GREAT RESOURCE FOR RECOMMENDATIONS ON EVERYTHING FROM VENDORS TO LOCAL BUSINESSES. NO MATTER THE REQUEST, WE ARE ALWAYS AVAILABLE TO SHARE OUR EXPERTISE WITH YOU.
25
SMART SIGNS When a mobile user requests information while visiting your property we quickly forward them a video tour and floor plan. We call and follow up on their interest. We keep them updated about the status of property, send them a text invitation when there is an open house or an alert if there is a price improvement. The days of having prospective buyers call an office secretary or an agent who has never seen your home before are over. Take out your phone and text your name and e-mail to the number on the sign. You will see first-hand how we will market your home and get potential buyers the information they need to make an inquiry or an appointment.
BENEFITS OF SMART SIGNS SELLER
BUYER
• Instant notification of a potential buyer for your home via mobile & e-mail to your agent
• Automatic follow-up to all potential buyers via mobile & e-mail
• Eliminate buyer speaking to agents or secretaries who have never been to your home
• Control the first impression of your home every time
• Instant access to video tour of your home from their smart phone
• Instant access to a floor plan of your home via e-mail
• Custom website dedicated to your home • No up-sell to other homes currently on sale • The information they want now
SOHAIL REAL ESTATE’S SMART SIGN IS A WIN-WIN FOR BUYERS AND SELLERS, DELIVERING THE BEST FIRST IMPRESSION EVERY TIME AND GIVING BUYERS EXACTLY WHAT THEY ARE LOOKING FOR.
north shore
Thadsalahud Wong sohail din
thadwong@atproperties.com
312.437.7799 773.251.6611
CALL OR TEXT YOUR NAME TO 312.437.7799 TO SEE OUR TECHNOLOGY AT WORK!
2246burling.info 25mainstreet.info PROPERTY SIGN WITH CUSTOM PROPERTY DOMAIN
312.437.7799
SOHAILREALESTATE.COM
26
SELLERS TIMELINE FIRST 48 HOURS
NEXT 72 HOURS
• Staging consultation
• Professional photography completed
• Install signage and brochure box
• Video has been taken
• Schedule professional photographer
• Check all signage and smart sign technology
• Schedule professional videographer • Prepare the home
• Property announced new listing to hit market to our entire network • Start preparing for our first broker tour • Start showing your home
SECOND WEEK
ONGOING
• Property’s website is completed
• First grand open house is scheduled
• Video is completed
• Continuing online marketing campaign
• Property brochures are completed
• Update all syndicated websites with details description, video and correct information
• All print marketing material is completed • E-mail to top 100 agents is completed • E-mail to database of potential buyers is completed • Direct mail campaign is set to be sent • Blog about property • Online marketing campaign is created and tied into property’s website
• Weekly updates are sent to you as we start to track all the numbers • Constant reach to all leads and follow up on all potential buyers • Daily marketing of property • Continue to network with all area realtors • More open houses • Heavily market on and offline
27
SELLERS CHECKLIST
¨¨ Attempted with Another Agent & Failed
¨¨Property Brochures Designed
¨¨Contacted Sohail Real Estate Group and
¨¨Marketing Digital/Print
Scheduled an Appointment
¨¨Met with Sohail to Discuss New Strategy For Selling My Home
¨¨Formal Listing Presentation ¨¨Executed Sales Agreement ¨¨Sohail provides Property Evaluation/ Appraisal
¨¨E-mail Campaign ¨¨Social Media Campaign ¨¨Office Preview/Showings Begin ¨¨Open House Scheduled ¨¨Offer(s) Received ¨¨Offer(s) Negotiated
¨¨Stager Walkthrough
¨¨Offer Accepted
¨¨Market Analysis Completed
¨¨Back-Up Offer(s) Accepted
¨¨Sales Price Established
¨¨Inspections and Disclosures Completed
¨¨Marketing Campaign Started
¨¨Contingencies Removed
¨¨Signage Installed
¨¨Property Closes
¨¨Property Profile Submitted to Multiple
¨¨Referral & Testimonial Given to Sohail
Listing Service
¨¨Professional Photography
312.437.7799
Real Estate Group
¨¨Gift Given to Client in Thanks! SOHAILREALESTATE.COM
SOHAIL SALAHUDDIN OFFICE 847.881.0200 · CELL 312.437.7799 · SOHAILSALAHUDDIN@ATPROPERTIES.COM