Sohail Real Estate Group

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SOHAILREALESTATE.COM

EXTRAORDINARY SERVICE FOR EXTRAORDINARY RESULTS

over 100 HOMES SOLD

each year selling homes an AVERAGE OF 98% OF LIST PRICE

average sales time is LESS THAN 90 DAYS

serving areas FROM CHICAGO TO LAKE FOREST, AND BARRINGTON TO WESTMONT...

we have a very extensive network

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CONTENTS ABOUT SOHAIL ...................................................................................................................................4 ABOUT THE GROUP ...........................................................................................................................5 SELLING STRATEGY ...........................................................................................................................6 PRICING ..............................................................................................................................................7 SOHAIL REAL ESTATE VS. OTHER BROKERS .................................................................................8-9 WHERE BUYERS COME FROM .........................................................................................................10 SOHAIL REAL ESTATE WEBSITE .......................................................................................................11 PHOTOGRAPHY & VIDEO ............................................................................................................12-13 GLOBAL MARKETING REACH .....................................................................................................14-15 @AGENT APP ....................................................................................................................................16 SMART SIGNS ...................................................................................................................................17 WHO YOU WORK WITH MATTERS ....................................................................................................18 TESTIMONIALS ..................................................................................................................................19 SELLER’S TIMELINE ..........................................................................................................................20 SELLER’S CHECKLIST.......................................................................................................................21 AREAS WE SERVICE .........................................................................................................................22

312.437.7799

SOHAILREALESTATE.COM

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ABOUT SOHAIL SOHAIL SALAHUDDIN, BROKER 312.437.7799 | sohail@sohailrealestate.com | sohailrealestate.com Selling a home in today’s real estate market can be challenging, it takes more than the traditional approach that most real estate agents and brokerages provide which why the Sohail Real Estate Group is the clear choice when selling your home. We understand that at times the real estate market can be challenging yet hundreds of homes are sold each week throughout Chicagoland. What’s the difference between selling your home or failing to do so? The details! It takes understanding where buyers are coming from, how they are searching for homes and what they are looking for. In order to sell your home, it takes the right marketing plan, the right pricing, the right agent and the right look. When these factors come together and are aligned with your goal you will not only sell your home however also be able to beat the market statistics.

OUR APPROACH IS WORLD-CLASS SERVICE WITH A PERSONAL WHITE GLOVE TOUCH. Our proven track record, necessary skills and years of experience is precisely what you want when you hire a professional to sell your home. If you are serious about selling your home and receiving the best service we are serious about meeting and exceeding your expectations as we get the job done! Who you work with matters now more than ever—we look forward to putting our team’s skills to work for you!

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ABOUT THE GROUP MISSION STATEMENT: WE ARE A REAL ESTATE GROUP FOCUSED ON BRINGING THE HIGHEST LEVEL OF SERVICE TO OUR CLIENTS LIVES AS WE HELP THEM ACHIEVE THEIR GOALS. Sohail Real Estate Group is a team of extraordinary real estate agents and support staff at @properties in the greater Chicago area. We provide white glove service to all of our clients and the communities that we serve, exceeding expectations by providing the highest level of quality expected. With our extensive knowledge and vast network, from Hinsdale to Barrington, Lake Forest to Chicago, People choose our group for the simple fact that know what it will take to effectively make a difference and provide the solution for your real estate needs. Our client focused Realtors are experts at matching people with the properties that they want. Our culture of WUXVW H[SHUWLVH DQG LQWHJULW\ H[HPSOLĂ€HV KRZ ZH GR EXVLQHVV DQG FUHDWHV WKH JUHDWHVW EHQHĂ€WV WR RXU FOLHQWV (DFK SHUVRQ RQ RXU WHDP LV UHVSRQVLEOH IRU D VSHFLĂ€F UROH ZKLFK DOORZV XV WR OHYHUDJH PRUH IRU RXU FOLHQWV XVLQJ area focused attention. From marketing to scheduling, lead follow-up to listing management, you are assured that success is our priority.

“It’s all about our clients and the relationships we build!� —Sohail A. Salahuddin

312.437.7799

SOHAILREALESTATE.COM

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SELLING STRATEGY Selling 100's of properties each year, the Sohail Real Estate Group focuses on 5 strategies:

CONDITION OF YOUR HOME—Properly preparing your home for the sale MARKETING—Having the most extensive marketing possible for your home PRICING—Having an accurate pricing strategy SERVICE—We are active agents, actively marketing your home on a daily basis. We accompany each showing and actually sell your home. We have constant communication with our clients providing the property feedback and updates on a weekly basis

THE NUMBERS—We run our metric on a weekly basis on your home so that we can give you updates on the market, the activity online, on your home and in your area, the absorption rates, and the comparable sales, new homes and pending contracts. We take the guess work out of selling your home.

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PRICING PRICING YOUR HOME is important if not one of the most important aspect of selling a house. Very few agents know how to property go about pricing. However, we understand that correctly pricing your home from the beginning is the number one factor that quickly sells your home. Our agents are trained to effectively valuate the price of your home to sell in today’s market, leaving no chance for lost time while still acquiring the top market sales price. Pricing is a science, which includes current market conditions, market statistics and facts as well as some economic factors.

WHEN PREPARING YOUR PROPERTY TO BE SOLD there are several important steps to ensure that your home will sell. Start off by asking yourself, “What would I like a house to look like if I were to buy it?â€? then write down your answers as you take a tour of your home. You will notice changes that need to be made to effectively present your house to a prospective buyer. The Sohail Real Estate Group are trained to make a compelling impression on all the human senses of a buyer, it’s becomes an artfully uniting experience. The most LPSRUWDQW LPSDFW VWDUWV ZKHQ D EX\HU VHHV \RXU KRPH IURP WKH RXWVLGH DQG WKHQ WDNHV WKHLU Ă€UVW VWHS LQVLGH

THE SMELL, APPEARANCE, MUSIC AND STYLE ALL HAVE TO EFFECTIVELY MAKE A LASTING IMPRESSION ON THE BUYER.

312.437.7799

SOHAILREALESTATE.COM

SOHAIL REAL ESTATE SOHAIL REAL ESTATE

OTHER BROKERS

Professional photography with the best in the business

Point & shoot

High end, 8+ page, high gloss detailed brochures

Plain paper color print outs

Professional staging consultation

No staging consultant

Advertisements in: Chicago Tribune, Chicago Magazine, North Shore Magazine, Pioneer Press, Round Table, Ultimate Address, Chicago Agent Magazine, Wall Street Journal, Ny Times, Robb Report, Reside Magazine, International Herald Tribune, The Globe & Mail, Country Life Magazine, Bloomberg Markets, Architectural Digest

Very little if any

Customized direct mail campaign

No direct mail campaign

( PDLO FDPSDLJQV WR GDWDEDVH RI TXDOLĂ€HG EX\HUV

No e-mail campaign

E-mail campaign to every real estate agent in chicagoland

No e-mail campaign

Highly marketed, effective open house marketed on internet, print media, invitations, tons of signage

Open house marketed with a few signs

VS. OTHER BROKERS SOHAIL REAL ESTATE

OTHER BROKERS

Real video tours with narration usinga professional videographer

None

Highly effective broker’s luncheon tour inviting top brokers in area network

Simple broker tour

Social media & online marketing campaign

None

Property’s own website tied into our online marketing campaign

None

Cancellation guarantee

Locked into contract

Smart real estate signs generating instant potential buyers’ attention

For sale sign

All showings accompanied by our team as we give the tour & sell your home

Lockbox

Showing recaps immediately following every showing

No showing recap, wait & see if buyers agent sends feedback

Weekly market updates

None

312.437.7799

SOHAILREALESTATE.COM

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WHERE DO BUYERS COME FROM

36% REAL ESTATE AGENTS 36% INTERNET

<1% HOME BOOK OR MAGAZINE 2% KNEW THE SELLER 2% NEWSPAPER AD 5% HOME BUILDER

6% FRIEND/RELATIVE/NEIGHBOR 12% YARD SIGN

THE GROWING IMPACT OF THE INTERNET

8% INTERNET

2001

42% INTERNET

2007

76% INTERNET

2012

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SOHAIL REAL ESTATE WEBSITE

Having an online presence is extremely important in today’s market however having an online marketing strategy is precisely what it takes to have your home found online, shown and sold. Our approach by providing you with your properties own website which is tied into all of our online provides your home with a 24 hour open house which DOORZV DV PDQ\ SRWHQWLDO EX\HUV DV SRVVLEOH WR ÀQG \RXU KRPH RQOLQH YLVLW \RXU SURSHUWLHV ZHEVLWH ON YOUR

PROPERTIES WEBSITE, ALL THE INFORMATION ABOUT YOUR HOME, THE DETAILS, THE PROPERTIES REAL VIDEO TOUR, PICTURES, ETC WILL AVAILABLE TO SHOW CASE YOUR HOME.

312.437.7799

SOHAILREALESTATE.COM

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PHOTOGRAPHY & VIDEO The #1, most important marketing tool for selling a home today is professional photography. In fact, homes marketed with photography and video are seven times more likely to be viewed than comparable homes and are perceived, on average, as 12% more valuable*. That’s why every single @properties listing includes a professional photography package, optimized for both print and web to show your home in the best possible light. For all @ SURSHUWLHV OLVWLQJV WKDW DUH PRUH WKDQ ZH SURYLGH DQ LQWHUDFWLYH Ă RRU SODQ VKRZFDVLQJ WKH SURSHUW\¡V layout. This level of detail educates potential buyers and further differentiates your home from other properties in the marketplace.

• Architectural photography services through industry leader VHT Studios • Minimum of eight still photos and 30-second video tour • ,QWHUDFWLYH à RRU SODQV IRU KRPHV RYHU • Video home tours available • High resolution photos • Optimized with proper size and format for print and online marketing • Distribution to atproperties.com, Realtor.com, MRED (Multiple Listing Service), LuxuryPortfolio.com and YouTube

• Virtual Staging, BlueSky and ClearShot upgrades for enhanced presentation • Area map integration • Full screen slide show viewing

Sohail Salahuddin Anne  Proper 312.254.0200 312.437.7799

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REAL VIDEOS WHEN YOU SELL WITH THE SOHAIL REAL ESTATE GROUP, SOHAIL HOSTS A REAL VIDEO TOUR OF YOUR PROPERTY explaining the details of your home as our videographer shoots the KLJK GHÀQLWLRQ FLQHPDWRJUDSK\ RI \RXU KRPH $OWKRXJK ZH GR RIIHU D YLUWXDO WRXU QRWKLQJ LV JRLQJ WR VKRZ FDVH your home like Sohail’s custom and exclusive video tours.

Remember, your potential buyers are more visual than anything else. They would much rather watch something WKDQ UHDG DERXW LW DQG 7KH 6RKDLO 5HDO (VWDWH *URXS XQGHUVWDQGV KRZ WR GUDZ EX\HUV LQ ZKLOH DGGLQJ VLJQLÀFDQW value to the marketing of your home.

312.437.7799

SOHAILREALESTATE.COM

SOHAIL REAL ESTATE GROUP’S EXPOSURE IS EVERYTHING. @properties’ marketing programs are built around EXPOSURE: exposure WKURXJK D QHWZRUN RI PRUH WKDQ #SURSHUWLHV DJHQWV DQG WKHLU FRUUHVSRQGLQJ VSKHUHV RI LQà XHQFH WKURXJK DQ LQ KRXVH PDUNHWLQJ GHSDUWPHQW ZLWK IXOO SULQW DQG GLJLWDO FDSDELOLWLHV DQG WKURXJK DQ H[KDXVWLYH FDWDORJ RI RQOLQH PDVV PHGLD DQG JUDVV URRWV PDUNHWLQJ LQLWLDWLYHV³DOO WDLORUHG WR DGGUHVV WKH VSHFLÀF FKDOOHQJHV DQG opportunities related to selling your home. More exposure means more page views, more phone calls and more showing requests, and that ultimately means shorter market times and higher overall selling prices. OUR FULLY INTEGRATED PROGRAMS ARE

THE MOST COMPREHENSIVE IN THE INDUSTRY AND SHOWCASE YOUR HOME TO THE LARGEST AUDIENCE OF POTENTIAL BUYERS.

GLOBAL MARKETING REACH • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

atproperties.com Nytimes.com International Herald Tribune Zillow.com Trulia.com Yahoo Real Estate Frontdoor.com Openhouse.com Realestate.aol.com +RPHÀQGHU FRP Propgoluxury.com Lp-Luxuryproperties.com Jameslist.com Homes.com Telegraph.co.uk Countrylife.co.uk Ipdibiao.com Real-Buzz.com Bbc.com Chicago Tribune Ultimate Address Prioneer Press Round Table Beacon/Current Chicago Social Facebook Twitter Google+ Pinterest Youtube.com

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Yahoo! Google Bing.com Youtube Yandex Wall Street Journal Digital Network Hgtv.frontdoor Learnmorenow.com Condocompare.com Lycos.com Harmonhomes.com Home2.Me Datasphere.com Military.com Diggys.com Homewinks.com Myrealty.com Househunt.com Propertyshark.com Doodlemarketplace.com Govlisted.com Realestatecentral.com Realtystore.com Hotpads.com Lotnetwork.com Propertyclosure.com Hometourconnect.com Ushud.com Relocation.com

OUR ONLINE MARKETING SYNDICATION REACHES OVER 800 WEBSITES.

312.437.7799

SOHAILREALESTATE.COM

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@AGENT APP

Leveraging @properties’ “market within a market,” our agents use a customized app for company-wide communication. The @gent App connects @properties buyers and sellers, allowing our agents to market your home more effectively to our powerful internal network. That means more exposure for your home, even before it’s listed. In fact, a number of @properties listings sell before they hit the broader market because of the internal exposure through the app alone.

THE @GENT APP CONNECTS TO A KNOWLEDGE BASE OF MORE THAN 1,100 AGENTS, WHICH MAKES IT A GREAT RESOURCE FOR RECOMMENDATIONS ON EVERYTHING FROM VENDORS TO LOCAL BUSINESSES. NO MATTER THE REQUEST, WE ARE ALWAYS AVAILABLE TO SHARE OUR EXPERTISE WITH YOU.

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SMART SIGNS When a mobile user requests information while visiting your property we quickly forward them a video tour and à RRU SODQ :H FDOO DQG IROORZ XS RQ WKHLU LQWHUHVW :H NHHS WKHP XSGDWHG DERXW WKH VWDWXV RI SURSHUW\ VHQG WKHP D text invitation when there is an open house or an alert if there is a price improvement. 7KH GD\V RI KDYLQJ SURVSHFWLYH EX\HUV FDOO DQ RIÀFH VHFUHWDU\ RU DQ DJHQW ZKR KDV QHYHU VHHQ \RXU KRPH EHIRUH DUH RYHU 7DNH RXW \RXU SKRQH DQG WH[W \RXU QDPH DQG H PDLO WR WKH QXPEHU RQ WKH VLJQ <RX ZLOO VHH ÀUVW KDQG KRZ ZH will market your home and get potential buyers the information they need to make an inquiry or an appointment.

BENEFITS OF SMART SIGNS SELLER

BUYER

• ,QVWDQW QRWLÀFDWLRQ RI D SRWHQWLDO EX\HU IRU your home via mobile & e-mail to your agent

• Automatic follow-up to all potential buyers via mobile & e-mail

• Eliminate buyer speaking to agents or secretaries who have never been to your home

• &RQWURO WKH ÀUVW LPSUHVVLRQ RI \RXU KRPH every time

• Instant access to video tour of your home from their smart phone

• ,QVWDQW DFFHVV WR D à RRU SODQ RI \RXU KRPH via e-mail

• Custom website dedicated to your home • No up-sell to other homes currently on sale • The information they want now

SOHAIL REAL ESTATE’S SMART SIGN IS A WIN-WIN FOR BUYERS AND SELLERS, DELIVERING THE BEST FIRST IMPRESSION EVERY TIME AND GIVING BUYERS EXACTLY WHAT THEY ARE LOOKING FOR.

sohail salahuddin Thaddeus Wong

847.763.0200 312.437.7799

CALL OR TEXT YOUR NAME TO 312.437.7799 TO SEE OUR TECHNOLOGY AT WORK!

www.25mainstreet.info 2232bloomingdale.info PROPERTY SIGN WITH CUSTOM PROPERTY DOMAIN

312.437.7799

SOHAILREALESTATE.COM

WHO YOU WORK WITH MATTERS

When you sell your home, you want the right agent who runs a successful business, not an agent who runs themselves. With the necessary strategy and the right structure of our group providing you with expert positioning of our home, the maximum marketing exposure, an active and aggressive agent, strategic pricing and the right attitude, commitment and determination...you already know that hiring The Sohail Real Estate Group is the obvious choice. Happily, you will contact us so we can put our strategic and successful approach to work for you and sell your home!

SO, RELAX AND LET OUR EXPERTS DO THE REST! ALL YOU NEED TO DO TODAY IS PICK UP THE PHONE!

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CLIENT REVIEWS LIZ MARCUCCI “Sohail was amazing from the start. He was involved in every step though he has an extensive staff to help also. They did an amazing video of the unit that brought so much activity. I am also using Sohail to help me buy a home and sell another property. He is hard working almost to a fault, available almost at all hours for questions and follows through on everything. I would highly recommend Sohail.”

BRENT CARDILLO “We worked for well over a year with a different agent who just couldn’t get our house sold. Sohail got it done in 4 months! We knew we were in for better service when the showings were almost daily. I highly recommend Sohail and his team.”

SANNA CHEN “He is highly knowledgeable about the real estate market. Answered all our questions and then some. He was overall very professional. He understood our needs and wants and worked to address them. He surprised us with some of his suggestions but he obviously knows what he is doing because he was spot on. We have been very happy with our experience and would highly recommend him to our friends!”

BOOG DAVIDOVAC “Sohail and his team provided the most correct house appraisal (we had 5 real estate companies evaluate and price the property). He suggested various marketing techniques all of which were used as appropriate. Since the house was vacant part of the time during the sales period (we relocated to Florida), Sohail’s team ensured that the property was in sound condition throughout the sales cycle and was presented to potential buyers in the appropriate manner. He also stayed in touch on a regular basis telling us what has been done, reactions of potential buyers, and suggested steps towards sales. Sohail also evaluated each offer and negotiated the best sales price. Overall, Sohail and his team were extremely knowledgeable, responsive and dedicated to our house sale. We MOST HIGHLY recommend them!”

TAKE A LOOK AT OUR VIDEO TESTIMONIALS AT SOHAILRESULTS.COM

312.437.7799

SOHAILREALESTATE.COM

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SELLERS TIMELINE FIRST 48 HOURS

NEXT 72 HOURS

• Staging consultation

• Professional photography completed

• Install signage and brochure box

• Video has been taken

• Schedule professional photographer

• Check all signage and smart sign technology

• Schedule professional videographer • Prepare the home

• Property announced new listing to hit market to our entire network • 6WDUW SUHSDULQJ IRU RXU ÀUVW EURNHU WRXU • Start showing your home

SECOND WEEK

ONGOING

• Property’s website is completed

• First grand open house is scheduled

• Video is completed

• Continuing online marketing campaign

• Property brochures are completed

• Update all syndicated websites with details description, video and correct information

• All print marketing material is completed • E-mail to top 100 agents is completed • E-mail to database of potential buyers is completed • Direct mail campaign is set to be sent • Blog about property • Online marketing campaign is created and tied into property’s website

• Weekly updates are sent to you as we start to track all the numbers • Constant reach to all leads and follow up on all potential buyers • Daily marketing of property • Continue to network with all area realtors • More open houses • +HDYLO\ PDUNHW RQ DQG RIÁLQH

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SELLERS CHECKLIST

Attempted with Another Agent & Failed

Property Brochures Designed

Contacted Sohail Real Estate Group and

Marketing Digital/Print

Scheduled an Appointment

Met with Sohail to Discuss New Strategy For Selling My Home

Formal Listing Presentation Executed Sales Agreement Sohail provides Property Evaluation/ Appraisal

E-mail Campaign Social Media Campaign 2IÀFH 3UHYLHZ 6KRZLQJV %HJLQ Open House Scheduled Offer(s) Received Offer(s) Negotiated

Stager Walkthrough

Offer Accepted

Market Analysis Completed

Back-Up Offer(s) Accepted

Sales Price Established

Inspections and Disclosures Completed

Marketing Campaign Started

Contingencies Removed

Signage Installed

Property Closes

3URSHUW\ 3URÀOH 6XEPLWWHG WR 0XOWLSOH

Referral & Testimonial Given to Sohail

Listing Service

Professional Photography

312.437.7799

Real Estate Group

Gift Given to Client in Thanks!

SOHAILREALESTATE.COM

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AREAS WE SERVICE

The Sohail Real Estate Groups are not your so called local area expert, we are your expert on making sure that your home sells. With our successful selling strategy, it doesn’t matter where your home is located as long as we VHUYLFH WKDW VSHFLÀF DUHD ZH ZLOO VHOO \RXU KRPH 2XU SURYHQ V\VWHP LV DSSOLHG WR DQ\ KRPH LQ DQ\ DUHD KRZHYHU we do have a limit to the areas that we work in. Our team and our network allow us to focus on four sectors of Chicagoland which are:

• City of Chicago • North Shore • Northwest Suburbs • Western Suburbs WE ARE EXPERTS IN IMPLEMENTING OUR 5 SELLING STRATEGIES WHICH WE KNOW ARE THE ONLY FACTORS WHICH CAUSE A HOME TO SELL, NOR NOT SELL.

SOHAILREALESTATE.COM

SOHAIL SALAHUDDIN OFFICE 847.881.0200 路 CELL 312.437.7799 路 SOHAILSALAHUDDIN@ATPROPERTIES.COM

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