Soil Association Certification Marketing Tool Kit - Photography 2015
Introduction
As the organic market continues to grow, the Soil Association believes this is a crucial moment for everyone in the organic movement to come together with a clear and consistent message to consumers. Soil Association Certification is committed to building the organic market and working in partnership with our licensees. We want more consumers to understand what organic is and recognise the Soil Association organic symbol – a symbol which has already gained the trust, respect and confidence of consumers and producers. We want to focus on building the organic market with our licensees. With your help, we can reach a wider consumer audience and build awareness of what organic is and the reasons to buy. We are therefore pleased to offer you a range of new consumer marketing resources which have been developed for different sectors and settings and tailored for specific audiences. The resources are designed to help you communicate with your customers. For each sector there are different resources which can either be used together or individually as standalone pieces. All very visibly display the Soil Association organic symbol and where appropriate highlight the added benefits of Soil Association certified organic.
Terms of use All images are the property of Soil Association Certification and should not be redistributed. Images are available free of charge for certified licensees for the generation of promotional material concerning organic food and farming in the UK.
Content Marketing Tool Kit In addition to the photography and sector specific materials, we also have a content marketing tool kit which provides more in-depth information about organic and has been reviewed by CAP Copy advice. This can be tailored for use on your own website or materials.
Marketing Tool Kit – Photography
All images Š Soil Association
Introduction
Ordering materials To request the use of any of the images shown please visit our website and complete the order form. We hope you find these marketing resources valuable and we welcome any feedback or comments you may have. Please contact Jo Morley if you have any questions or comments.
Marketing Tool Kit – Photography
All images Š Soil Association
Meat
Marketing Tool Kit – Photography
All images © Soil Association
Meat
bacon-salad.jpg
bacon.jpg
ewe-and-lamb.jpg
fillet.jpg
fillet2.jpg
group-of-pigs.jpg
lamb.jpg
line-of-pigs.jpg
pig-in-snow.jpg
piglet.jpg
pigs-in-blankets.jpg
pigs-in-blankets2.jpg
pigs-in-mud.jpg
pigs-in-woods-field.jpg
pork-belly.jpg
Marketing Tool Kit – Photography
All images © Soil Association
Meat
pork-belly2.jpg
pork-burger.jpg
pork-pies.jpg
pulled-pork.jpg
sausages-mash.jpg
sausages.jpg
sausages2.jpg
sheep-in-field.jpg
steak.jpg
steak2.jpg
streaky-salad-no-pack.jpg
Tender-loins.jpg
Marketing Tool Kit – Photography
All images © Soil Association
Store Cupboard
Marketing Tool Kit – Photography
All images © Soil Association
Store Cupboard
beans-on-toast.jpg
bread-oil.jpg
chocolate.jpg
dried-food-jars.jpg
dried-pasta-oil.jpg
dried-pasta-spoon.jpg
dried-pasta.tif
driedpasta.jpg
lentils-bowl-spoon.jpg
lentils-bowl.jpg
lentils-from-above.jpg
Oils.jpg
organic-breakfast.jpg
organic-breakfast2.jpg
organic-loose-tea.jpg
Marketing Tool Kit – Photography
All images Š Soil Association
Store Cupboard
Pasta making.tif
Marketing Tool Kit – Photography
pasta.jpg
seeds-jars.jpg
All images © Soil Association
Eggs
Marketing Tool Kit – Photography
All images Š Soil Association
Eggs
214.jpg
bacon-egg-salad.jpg
chicken-in-tree.jpg
chickens-in-field.jpg
chickens.jpg
egg-bowl (2).jpg
egg-bowl.jpg
egg-cup-spoon.jpg
egg-salad.jpg
eggs in pan.jpg
eggs-carton-blue.jpg
eggs-carton.jpg
eggs-chocolate.jpg
eggs-in-hand.jpg
eggy-soilders-lid.jpg
Marketing Tool Kit – Photography
All images © Soil Association
Eggs
eggy-soilders.jpg
eggy-toast.jpg
happy-chickens.jpg
happy-tree-chickens.jpg
poached-egg-sandwich.jpg
poached-egg.jpg
scrambled-egg.jpg
white-chickens.jpg
Marketing Tool Kit – Photography
meringue .jpg
All images © Soil Association
Fresh Produce
Marketing Tool Kit – Photography
All images © Soil Association
Fresh Produce
Basil.jpg
beans.tif
beetroot-salad.jpg
beetroot.jpg
blueberries.jpg
cabbage-field.jpg
carrots.jpg
chard.tif
chillies.jpg
chopped-veg.jpg
chopping-onions.jpg
close-up-cabbage.jpg
closeup-roast-veg.jpg
cooking-veg.jpg
fennel.tif
Marketing Tool Kit – Photography
All images © Soil Association
Fresh Produce
garlic.jpg
hand.jpg
icy-veg.jpg
leeks-in-hand.jpg
lettuce.jpg
marrows.tif
mushrooms-garlic.jpg
onions.tif
picking-carrots.tif
picking-tomatoes.jpg
roast-veg.jpg
salad-flowers.jpg
salad-pannedout.jpg
salad.jpg
stir-fry-veggies.jpg
Marketing Tool Kit – Photography
All images © Soil Association
Fresh Produce
stirfry-in-pan.jpg
stirfry-soysauce.jpg
stirfry-veg.jpg
veg-in-bag.jpg
veg-in-field.jpg
veg-in-pan.jpg
Marketing Tool Kit – Photography
tomatoes.tif
veg-box.jpg
All images © Soil Association
Poultry
Marketing Tool Kit – Photography
All images © Soil Association
Poultry
chicken-house.jpg
chicken-in-dish.jpg
chicken-legs.jpg
chicken-pasta.jpg
chopped-organic-chicken.jpg
chopped-raw-ingredients.jpg
cooked-chicken-legs.jpg
Geese in green Lo-res.jpg
Guinea Fowl 5.jpg
jerk-chicken-legs.jpg
jerk-chicken.jpg
organic-raw-chicken.jpg
raw-ingredients.jpg
raw-legs.jpg
roast-chicken-wine.jpg
Marketing Tool Kit – Photography
All images © Soil Association
Poultry
roast-chicken.jpg
Marketing Tool Kit – Photography
stir-fry-chicken.jpg
All images © Soil Association
Dairy
Marketing Tool Kit – Photography
All images © Soil Association
Dairy
Beansontoast.jpg
blackcows.jpg
bluecheese.jpg
brieonboard.jpg
cakeicecream2.jpg
cheesebiscuits.jpg
cheeseboard.jpg
cheesegrater.jpg
cheeseinglass.jpg
cheeseontoast.jpg
cheeseplate.jpg
chocolate.jpg
choctruffles.jpg
closecheeseontoast.jpg
cowingrass.jpg
Marketing Tool Kit – Photography
All images © Soil Association
Dairy
goatscheese.jpg
Marketing Tool Kit – Photography
heartcheese.jpg
Icecreamcake.jpg
pizza.jpg
All images © Soil Association
Bread and baking
Marketing Tool Kit – Photography
All images Š Soil Association
Bread and baking
all hands.jpg
b&w-loaf.jpg
baked-muffins.tif
batards.jpg
bowlspoon.jpg
Bread making.jpg
bread-oil.jpg
breadandoil.jpg
breadandoil2.jpg
cakecases.jpg
chocbrownie.jpg
crossed-loaf.jpg
dough share.jpg
eggs-chocolate.jpg
flour.jpg
Marketing Tool Kit – Photography
All images © Soil Association
Bread and baking
four-loaves.jpg
freshbaked.jpg
hands.tif
icecreamcake.jpg
loaf.jpg
loaves in oven.jpg
loaves.jpg
makingcakes.jpg
mixingbowl.jpg
perfect loaf.jpg
SA - stamped loaf.jpg
sliced-bread.tif
Sourdough.jpg
two-loaves.jpg
WheatAndPoppies.jpg
Marketing Tool Kit – Photography
All images © Soil Association