Soil Association Certification Certified establishment Marketing Materials 2015ÂŁ
Introduction As the organic market continues to grow, the Soil Association believes this is a crucial moment for everyone in the organic movement to come together with a clear and consistent message to consumers. Soil Association Certification are committed to building the organic market and working in partnership with our licensees. We want more consumers to understand what organic is and recognise the Soil Association organic symbol – a symbol which has already gained the trust, respect and confidence of consumers and producers. We want to focus on building the organic market with our licensees. With your help, we can reach a wider consumer audience and build awareness of what organic is and the reasons to buy. We are therefore pleased to offer you a range of new consumer marketing resources which have been developed for different sectors and settings and tailored for specific audiences. The resources are designed to help you communicate with your customers. For each sector there are different resources which can either be used together or individually as standalone pieces. All very visibly display the Soil Association organic symbol and where appropriate highlight the added benefits of Soil Association certified organic. 
Restaurant Materials The following tool kit is available to all certified establishments as an exclusive benefit of being certified with the Soil Association. The materials available include: • An A4 window sticker (transparent or white). • A 3D table talker in a choice of designs. • Open and closed door signs. • Shelf wobblers – these are available in a range of designs and can be displayed on your shelves or around your establishment. • Digital assets – a collection of digital banners which can be used on your site on for social media.
Terms of use All content in this tool kit may only be used by Soil Association licensees and should not be redistributed. We have sought advice from the CAP Copy Advice team on aspects of the tool kit. The Copy Advice team provide guidance on the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) although it is designed to reflect the law, the Code does not cover marketers’ legal or other obligations, which remain the marketer’s responsibility. If you decided to repurpose any of the materials, we strongly recommend you then check with Copy Advice. The context in which the content is used, and any associated imagery, can alter the meaning of the words.
Copy Advice can be reached via their website at www.cap.org.uk/Advice-Training-on-therules/Bespoke-Copy-Advice.aspx and proposed statements can be submitted via the website for free advice. Copy Advice always undertake to respond within 24 hours, and in the Soil Association’s experience their staff are generally helpful, and willing to explain the basis of their advice. However, remember that Copy Advice will always qualify their opinion by stressing that it does not bind the ASA itself.
Content Marketing Tool Kit In addition to the sector specific materials, we also have a high res suit of organic photography and a content marketing tool kit which provides more in-depth information about organic and has been reviewed by CAP Copy advice. This can be tailored for use on your own website or materials.
Ordering materials We are able to provide a number of printed assets free of change and any additional materials can be ordered for a nominal fee. To order any of the assets in this tool kit, please visit and complete the order form http://www.soilassociation.org/ trade/marketingsupport/marketingresources We hope you find these marketing resources valuable and we welcome any feedback or comments you may have. Please contact Jo Morley (jmorley@soilassociation.org) if you have any questions or comments.
Photography
Certified Establishment Marketing Materials 2015
V.01.2015
WINDOW STICKER
A4, 210mm (w) x 297mm (h)
Certified Establishment Marketing Materials 2015
V.01.2015
WINDOW STICKER - Transparent
A4, 210mm (w) x 297mm (h)
Certified Establishment Marketing Materials 2015
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WINDOW STICKER - Solid colour
A4, 210mm (w) x 297mm (h)
Certified Establishment Marketing Materials 2015
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Table Talker
A4, 297mm (w) x 210mm (h)
Certified Establishment Marketing Materials 2015
V.01.2015
Table Talker
A4, 297mm (w) x 210mm (h)
Option 1
Food you can trust
Option 2
CERTIFIED ESTABLISHMENT
What is organic food and farming? Organic food is produced using environmentally and animal friendly farming methods on organic farms. Organic farming recognises the direct connection between our health and how the food we eat is produced. Artificial fertilisers are banned and farmers develop fertile soil by rotating crops and using compost, manure and clover.
Pioneering for healthy people and planet By choosing to eat at certified organic establishments you’re supporting businesses serving trusted food that supports the environment, animal welfare and limits your exposure to pesticides in food.
Good food for all
Why eat organic?
KNOW WHAT’S IN YOUR FOOD
FOOD YOU CAN TRUST
Certified organic food overall contains less pesticides. Hydrogenated fats and controversial additives, such as artificial sweetener aspartame, artificial food colour tartrazine and MSG, are banned under organic standards.
Think of organic as a guaranteed standard. Organic food must be traceable from farm to fork so you can be sure you’ll always know what’s in your food. It’s also better for animals, no other system of farming has higher animal welfare standards.
ORGANIC
We want to make sure everyone has access to food that is good for them and the planet.
Find out more at www.soilassociation.org/eatingout
BETTER FOR THE ENVIRONMENT
WILDLIFE PROTECTION
Overall organic farming uses less energy and releases less greenhouse gases per hectare than non-organic farming. Organic farms do not use manufactured chemical fertilisers made from finite fossil fuels
Organic farms are havens for wildlife and provide homes for bees, birds and butterflies. Overall, plant, insect and bird life is 50% more abundant on organic farms and there are 30% more species.
CERTIFIED ESTABLISHMENT
What is organic food and farming? Organic food is produced using environmentally and animal friendly farming methods on organic farms. Organic farming recognises the direct connection between our health and how the food we eat is produced. Artificial fertilisers are banned and farmers develop fertile soil by rotating crops and using compost, manure and clover.
Pioneering for healthy people and planet
ON THE MENU
We’re certified by the Soil Association which means the food we serve and the ingredients we use meet strict organic standards that protect health, sustainability and the environment.
Food you can trust
By choosing to eat at certified organic establishments you’re supporting businesses serving trusted food that supports the environment, animal welfare and limits your exposure to pesticides in food.
Good food for all
KNOW WHAT’S IN YOUR FOOD
FOOD YOU CAN TRUST
Certified organic food overall contains less pesticides. Hydrogenated fats and controversial additives, such as artificial sweetener aspartame, artificial food colour tartrazine and MSG, are banned under organic standards.
Think of organic as a guaranteed standard. Organic food must be traceable from farm to fork so you can be sure you’ll always know what’s in your food. It’s also better for animals, no other system of farming has higher animal welfare standards.
ORGANIC ON THE MENU
We’re certified by the Soil Association which means the food we serve and the ingredients we use meet strict organic standards that protect health, sustainability and the environment.
We want to make sure everyone has access to food that is good for them and the planet.
Find out more at www.soilassociation.org/eatingout
@SoilAssociation #organiceatingout
@SoilAssociation #organiceatingout
facebook.com/soilassociation
facebook.com/soilassociation
Certified Establishment Marketing Materials 2015
Why eat organic?
BETTER FOR THE ENVIRONMENT
WILDLIFE PROTECTION
Overall organic farming uses less energy and releases less greenhouse gases per hectare than non-organic farming. Organic farms do not use manufactured chemical fertilisers made from finite fossil fuels
Organic farms are havens for wildlife and provide homes for bees, birds and butterflies. Overall, plant, insect and bird life is 50% more abundant on organic farms and there are 30% more species.
V.01.2015
Table Talker
A4, 297mm (w) x 210mm (h)
Option 3 – with establishment name and logo
Food you can trust
Pillars of Hercules
Option 4 – with establishment name and logo
Why eat organic?
Food you can trust
CERTIFIED ESTABLISHMENT
What is organic food and farming?
Organic food is produced using environmentally and animal friendly farming methods on organic farms. Organic farming recognises the direct connection between our health and how the food we eat is produced. Artificial fertilisers are banned and farmers develop fertile soil by rotating crops and using compost, manure and clover.
Organic food is produced using environmentally and animal friendly farming methods on organic farms. Organic farming recognises the direct connection between our health and how the food we eat is produced. Artificial fertilisers are banned and farmers develop fertile soil by rotating crops and using compost, manure and clover.
By choosing to eat at certified organic establishments you’re supporting businesses serving trusted food that supports the environment, animal welfare and limits your exposure to pesticides in food.
KNOW WHAT’S IN YOUR FOOD
FOOD YOU CAN TRUST
Certified organic food overall contains less pesticides. Hydrogenated fats and controversial additives, such as artificial sweetener aspartame, artificial food colour tartrazine and MSG, are banned under organic standards.
Think of organic as a guaranteed standard. Organic food must be traceable from farm to fork so you can be sure you’ll always know what’s in your food. It’s also better for animals, no other system of farming has higher animal welfare standards.
Pioneering for healthy people and planet By choosing to eat at certified organic establishments you’re supporting businesses serving trusted food that supports the environment, animal welfare and limits your exposure to pesticides in food.
ORGANIC
ORGANIC
We’re certified by the Soil Association which means the food we serve and the ingredients we use meet strict organic standards that protect health, sustainability and the environment.
We’re certified by the Soil Association which means the food we serve and the ingredients we use meet strict organic standards that protect health, sustainability and the environment.
ON THE MENU
Pillars of Hercules
good food for all We want to make sure everyone has access to food that is good for them and the planet.
Find out more at www.soilassociation.org/eatingout
Establishment logo and name
BETTER FOR THE ENVIRONMENT
WILDLIFE PROTECTION
Overall organic farming uses less energy and releases less greenhouse gases per hectare than non-organic farming. Organic farms do not use manufactured chemical fertilisers made from finite fossil fuels
Organic farms are havens for wildlife and provide homes for bees, birds and butterflies. Overall, plant, insect and bird life is 50% more abundant on organic farms and there are 30% more species.
Cross Lanes Organic Farm
good food for all We want to make sure everyone has access to food that is good for them and the planet.
Find out more at www.soilassociation.org/eatingout @SoilAssociation #organiceatingout
facebook.com/soilassociation
facebook.com/soilassociation
Certified Establishment Marketing Materials 2015
KNOW WHAT’S IN YOUR FOOD
FOOD YOU CAN TRUST
Certified organic food overall contains less pesticides. Hydrogenated fats and controversial additives, such as artificial sweetener aspartame, artificial food colour tartrazine and MSG, are banned under organic standards.
Think of organic as a guaranteed standard. Organic food must be traceable from farm to fork so you can be sure you’ll always know what’s in your food. It’s also better for animals, no other system of farming has higher animal welfare standards.
ON THE MENU
@SoilAssociation #organiceatingout
Establishment name
Why eat organic?
CERTIFIED ESTABLISHMENT
What is organic food and farming?
Pioneering for healthy people and planet
Cross Lanes Organic Farm
Establishment logo and name
BETTER FOR THE ENVIRONMENT
WILDLIFE PROTECTION
Overall organic farming uses less energy and releases less greenhouse gases per hectare than non-organic farming. Organic farms do not use manufactured chemical fertilisers made from finite fossil fuels
Organic farms are havens for wildlife and provide homes for bees, birds and butterflies. Overall, plant, insect and bird life is 50% more abundant on organic farms and there are 30% more species.
Establishment name
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Open/Closed signs
148mm (w) x 148mm (h)
Certified Establishment Marketing Materials 2015
V.01.2015
Open/Closed signs
148mm (w) x 148mm (h)
Open Option 1
Open Option 2
CERTIFIED ESTABLISHMENT
CERTIFIED ESTABLISHMENT
OPEN OPEN AND PROUD TO SERVE ORGANIC FOOD
AND PROUD TO SERVE ORGANIC FOOD
Closed Option 1
Closed Option 2
CERTIFIED ESTABLISHMENT
CERTIFIED ESTABLISHMENT
CLOSED CLOSED COME BACK SOON TO TRY OUR ORGANIC FOOD
Certified Establishment Marketing Materials 2015
COME BACK SOON TO TRY OUR ORGANIC FOOD
V.01.2015
Shelf Wobblers
Certified Establishment Marketing Materials 2015
V.01.2015
Square Shelf Wobblers
100mm (w) x 100mm (h)
Option 1
Option 2
Option 3
Option 4
PROUD TO BE CERTIFIED ORGANIC
PROUD TO BE CERTIFIED ORGANIC
PROUD TO BE CERTIFIED ORGANIC
PROUD TO BE CERTIFIED ORGANIC
PROUD TO BE CERTIFIED ORGANIC
PROUD TO BE CERTIFIED ORGANIC
PROUD TO BE CERTIFIED ORGANIC
PROUD TO BE CERTIFIED ORGANIC
Option 5
Certified Establishment Marketing Materials 2015
Option 6
Option 7
Option 8
V.01.2015
Rectangle Shelf Wobblers
210mm (w) x 53mm (h)
Option 1
PROUD TO BE CERTIFIED ORGANIC Option 2
PROUD TO BE CERTIFIED ORGANIC Option 3
PROUD TO BE CERTIFIED ORGANIC Option 4
PROUD TO BE CERTIFIED ORGANIC Option 5
PROUD TO BE CERTIFIED ORGANIC
Certified Establishment Marketing Materials 2015
V.01.2015
Web Marque
358x116 pixels
Certified Establishment Marketing Materials 2015
V.01.2015
Web Marque
358x116 pixels
Generic marque
Certified Establishment Marketing Materials 2015
Marque with call to action
V.01.2015