A Special Edition from Sokol Media, Inc.
FALL 2015
Photo: Howard Wexler
TOP 15 WOMEN IN REAL ESTATE 2015
Jodi Berman Suzanne Carlson Nicole Dosso Laura Ettelman Cynthia Foster Laurie Grasso Madelyne Kirch Melanie Krakower Alison Novak Merrie Sesskin Amy Deacon Sole Jacky Teplitzky Susi Yu ...and one Man Steve Solomon
SAMANTHA SAX Elad Group The Corner @ 200 W. 72 Street
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Sokol Media, LLC
Publisher’s Page
You Have To See It To Be It
FOUNDER & PUBLISHER Lori M. Sokol
As we celebrate the 14th consecutive year that our magazine honors TOP Women in Real Estate, we find that each year the selection becomes more difficult. It has not become more difficult, however, because it is harder to find women to honor. Rather, it is because each year there is an increasing number of women who qualify.
ART DIRECTOR Kerstin Vogdes Diehn PUBLISHING CONSULTANT James Janson
From real estate development and architecture, to the law, brokerage, and marketing, more women are becoming increasingly successful. Yet, the real estate industry remains male-dominated, so the need to honor women is becoming increasingly important, for two reasons. First, it is important to pay tribute to women for the success they have already achieved. Secondly, and even more importantly, we need to show other women, particularly those new to the industry, what they are capable of achieving as well.
COPYWRITER/ RESEARCH ASSISTANT Jason H. Greenberg WEB DESIGN Design Disegno
As Billie Jean King said to me during an interview recently, “You have to see it to be it.” It is therefore our hope that these honorees will show future stars in the industry what they can also achieve.
ACCOUNTING Citrin Cooperman PRINTING AmericasPrinter Sokol Media, LLC 75 West End Avenue, #P15F New York, NY 10023 Ph: 973-769-7012 www.sokolmediaonline.com
Copyright by Sokol Media, LLC. No part of the publication may be reproduced or transmitted in any form or by any means without prior written consent from the publisher. The publisher reserves the right to accept or reject any advertising or editorial materials. Advertisers and/or their agents assume the responsibility for all content of published advertisements and assume responsibility for any claims against the published based upon the advertisement. Editorial contributors assume any claims against the publisher based on the published work. No part of this publication may be reproduced in any form or by any electronic ormechanical means, including information storage and retrieval systems without permission in writing from the publisher. All items submitted to Sokol Media, LLC. become the sole property of Sokol Media, LLC. Editorial content may not necessarily reflect the views of the publisher. All correspondence and inquiries should be addressed to: Sokol Media, LLC., 75 West End Avenue, #P15F, New York, NY 10023.
Enjoy the issue! Lori Sokol, Ph.D. Founder & Publisher Please address all comments and questions to lori@sokolmediaonline.com
Contents 6
Cover Story - TOP Woman in Real Estate
Samantha Sax - Elad Group Just ask Samantha Sax, Exec. VP of Marketing and Sales at Elad Group, what makes her firm’s properties so successful, and she will say, “Distinctive marketing strategies have made our projects truly unique.”
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14th Annual TOP Women in Real Estate
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INDUSTRY NEWS
Jodi Berman Madelyne Kirch Suzanne Carlson Melanie Krakower Nicole Dosso Alison Novak Laura Ettelman Merrie Sesskin Cynthia Foster Amy Deacon Sole Laurie Grasso Jacky Teplitzky ...and one Man Steve Solomon
The IIDA NY Chapter appoints a new female President, while the next Meatpacking District hot spot comes to market.
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TOP Woman in Real Estate Susi Yu - Forest City Ratner Susi Yu, Exec. VP, Residential Development at Forest City Ratner Companies, knows that it is projects like Brooklyn’s Pacific Park and Manhattan’s 8 Spruce Street that are forever “changing the built environment in a meaningful way.”
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Calendar Industry Events October - December 2015 www.sokolmediaonline.com • 1
C O R C O R A N S U N S H I N E M A R K E T I N G G ROU P APPLAUDS
SAMANTHA SAX SUSI YU STEVE SOLOMON AND
ALL THE HONOREES F O R S U R PA S S I N G I N D U S T RY R E C O R D S A N D T H E I R C O N T I N U E D D E D I C AT I O N T O E X C E L L E N C E
corcoransunshine.com Corcoran Sunshine, the new development market authority.
EMMES Asset Management Company Limited, LLC
Congratulates Amy Deacon Sole
“Top Women in Real Estate 2015” “I started at EMMES when I was 23 years old as a portfolio coordinator, and now am a Senior VP working on acquisitions and dispositions. There is nothing more exciting than looking at each acquisition and figuring out how to maximize the asset to its highest and best use.” - Amy Deacon Sole
new york | California | EMMESco.com
44 W. 55th St. | Suite 500 | New York, NY 10019 | 212.293.8900
CONGRATULATIONS Cynthia Foster President, National Office Services
REAL ESTATE FORUM WOMEN OF INFLUENCE
Colliers International congratulates Cynthia Foster, President of National Office Services, and all of this year’s honorees for their outstanding contributions to the industry, their deal-making prowess and the characteristics that exemplify leadership. colliers.com/cynthia.foster
NBBJ Congratulates the 2015 Top Women in Real Estate
named one of FastCompany’s most innovative firms 2014/2015
Jeffrey Beers International is proud to congratulate
Samantha Sax
Pioneering Woman in Real Estate 2015
One West End, Renderings by DBOX
Samantha Sax Elad Group Just ask Samantha Sax, Executive Vice President of Marketing and Sales at Elad Group, what makes the firms properties so successful and she will say,
“Distinctive marketing strategies have made our projects truly unique.�
Since joining Elad Group, Sax has had a hand in molding the success of the firms’ New York City trophy properties such as 22 Central Park South, 250 West Street, and the mega development One West End, as well as The Carlyle Residences in Los Angeles. Charged with leading sales and marketing for Elad’s extensive portfolio of iconic properties throughout the U.S., Sax has established superior brand positioning through partnerships with designers and renowned, like-minded brands that add an interesting layer of context to Elad’s portfolio. “Establishing a distinctive position is crucial for a project’s success,” said Sax. “For me this means understanding your buyer and incorporating creative concepts that speak directly to what they want and need.”
250 WEST STREET
It comes as no surprise, therefore, that Sax has incorporated this distinctive marketing approach at 250 West Street, Elad’s award-winning condominium in the heart of TriBeCa’s historic landmark district. At this monumental former warehouse originally built in 1906, Elad transformed the property to house a unique collection of 106 luxury condominium residences. With interiors designed by GNA Architects, the building’s two floors of amenity space provide residents with a state-of-the-art fitness center, children’s playroom and a 5,000 square-foot common rooftop terrace. “The playroom in this building has been a particularly huge success,” added Sax says. “Nobody expected it to be used to the extent that it is. Now we know to incorporate
it in our other luxury buildings as well.” Sax also helped to design the interior of the buildings $30 million penthouse, which won much acclaim and has since sold. Under Sax’s leadership, Elad’s portfolio of iconic properties has earned numerous awards. Specifically at 250 West Street, The Real Deal named the property as one of New York City’s bestselling new residential developments in 2013. Elite Traveler Magazine also named 250 West Street among the Top 30 Worldwide Residential Real Estate Development in its prestigious 2014 ‘Best Of ’ issue.
22 CENTRAL PARK SOUTH
Known as ‘the little sister’ to The Plaza Hotel (another one of Elad’s successful projects), 22 Central Park South is located just steps from Fifth Avenue and houses, six full- floor condominium residences and a stunning duplex penthouse. “We believe in developing partnerships that add unique and defining elements to our properties,” Sax says. “At 22 Central Park South, we have a discerning clientele and wanted to provide them with an elevated service package that included exclusive offerings and access. For us, Bergdorf Goodman provides that defining element.” As such, Sax established a partnership with Bergdorf Goodman that gives 22 Central Park South residents exclusive access to a Bergdorf Goodman personal shopper and allows a ‘red carpet’ connection to the store’s fashion, beauty and style
250 West Street
www.sokolmediaonline.com • 7
22 Central Park South. Accessorized by Bergdorf Goodman
services. “Imagine having to attend a charity event, and finding new gowns from Bergdorf Goodman waiting for you in your closet, or even having your favorite china delivered right to your home for your dinner party,” said Sax. “I like to think of 22 Central Park South as our little jewel.” In addition, Sax initiated a partnership with the esteemed French luxury lifestyle brand Lalique, which accessorized the building’s 2,943-square-foot duplex penthouse with nearly 100 Lalique crystal objects d’art and furniture valued at close to $1 million. This was the first partnership of its kind for Lalique. Elite Traveler Magazine also named 22 Central Park South as one of the Top Worldwide Residential Real Estate Developments in its prestigious 2014 ‘Best Of ’ issue. And under Sax’s leadership, the property also won the Nationals 2015 Silver Award for best brochure for a hi-rise community presented by the National Association of Home Builders (NAHB) National Sales & Marketing Council.
ONE WEST END
One West End, the preeminent residential tower rising at the corner of 59th Street and West End Avenue, is a joint development by Elad Group and Silverstein Properties. The 42-story building will be the first and tallest condominium project to come to market in Christian de Portzamparc’s masterfully-designed Riverside Center, and is poised to become the coveted new residential destination in the heart of a thriving new neighborhood. 8 • www.sokolmediaonline.com
“One West End offers resort style living within a beautiful new residential neighborhood,” Sax says. “We were meticulous in every detail from curbside to pillow.” One of the major features of the apartments is the high-performance Scavolini kitchens, custom-designed by Jeffrey Beers for One West End, which are inspired by Beers’ experience designing for many of the world’s leading chefs, including Daniel Boulud and Todd English. “The kitchen is the heart of the home and a main focal point in the design of One West End,” said Sax. “People spend a significant amount of time in the kitchen, whether entertaining or cooking a simple meal, so we’ve designed it to be incredibly functional and detailed, and a place for entertaining and gathering with family and friends.” Amenities include a 12,000 square foot terrace, fitness center, 75 foot indoor swimming pool, spa treatment rooms, Media Room and Children’s Playroom to name a few. “We want to ensure that the residents feel like they’re living in a resort, and these amenities provide the perfect environment to do so,” Sax adds. Also, at One West End, the development team is working with Lalique, Christofle and Michael C. Fina – three luxury brands that accessorized the sales gallery. “Eventually, like with the Bergdorf Goodman partnership, we expect that our buyers will accessorize their new homes with our participating brands,” said Sax.
One West End. Renderings by DBOX
www.sokolmediaonline.com • 9
THE CARLYLE RESIDENCES
The West Coast provides a very different market than New York. At The Carlyle in L.A., Sax introduced curated model residences by luxury brands, such as Fendi Casa, Cantoni and Minotti – top brands that are impactful with their target audience in that marketplace. “The L.A. market was very responsive to our designer residences, said Sax. “We saw an increase in traffic that led to a surge in the sales of the remaining homes. This momentum proves just how much buyers appreciate seeing an apartment come to life – fully furnished and accessorized,” said Sax. Residents of The Carlyle also enjoy plentiful amenities, such as 24 hour white-glove concierge services, private keyless elevator, swimming pool, fitness center, club room furnished by Fendi Casa, wine cellar, dining room, and valet parking. The Carlyle was named as one of the by Elite Traveler Magazine Top Worldwide Residential Real Estate Developments in its prestigious 2014 ‘Best Of ’ issue. The Minotti Penthouse was named by details.com as One of The Most Luxurious Properties
of 2015 So Far. “In marketing each of our properties, experience has shown me that buyers respond positively to well-designed, usable space that they can really enjoy and live in – most notably amenities that are an extension of their home,” said Sax.
IN CLOSING… According to Sax, a passion for real estate, hotel development and interior design runs in her family and was developed at a young age. “My grandfather owned a kitchen design and manufacturing company,” said Sax. “As a little girl I would play with the stone and cabinet samples and design my favorite kitchen. My mother was an interior decorator who taught me about clean design and quality finishes and my father, a successful hotel and real estate developer, taught me about the industry from the kitchen table, so to speak.” This, and years of experience working for some of the world’s top developers, has shaped Sax into a leading woman in the real estate industry today.
Fendi Casa model residence
The Carlysle Residencies
Minotti model residence
Maxime Jacquet model residence 10 • www.sokolmediaonline.com
C O N G R AT U L AT E S
SAMANTHA SAX AND HER FELLOW HONOREES ON THEIR RECOGNITION AS
PIONEERING WOMEN IN REAL ESTATE. 22 CENTRAL PARK SOUTH
22CPS_1594_NYR_8.375x5.375_c01TV.indd 1
9/14/15 9:02 AM
CONGRATULATIONS
SAMANTHA SAX The Hudson Companies Incorporated Over 5,400 units
FOR BEING HONORED AS A PIONEERING WOMAN IN THE REAL ESTATE INDUSTRY
Market Rate Mixed Income Affordable Institutional
Fully integrated development, construction and property management
120 Broadway, Suite 1040 New York, NY 10271 www.mnlandscape.com
W E C O N G R AT U L AT E T H E T O P W O M E N I N R E A L E S TAT E HONOREES
250 WEST STREET TRIBECA CONDOMINIUMS
2 1 2
9 2 5
3 3 3 3
C A N TO R P E CO R E L L A . C O M
...and one MAN Honoring
Jodi Berman
Melanie Krakower
Suzanne Carlson
Alison Novak
Stonehenge Management
Bold New York
NBBJ
The Hudson Companies
Nicole Dosso
Samantha Sax
Skidmore, Owings & Merrill LLP
Elad Group (cover story)
Laura Ettelman
Merrie Sesskin Amy Deacon Sole
Skidmore, Owings & Merrill LLP
Cynthia Foster
Colliers International
EMMES Asset Management Company Limited, LLC
Laurie Grasso
Jacky Teplitzky
Madelyne Kirch
Susi Yu
Hunton & Williams LLP Sun & Moon Marketing Communications
Douglas Elliman
Forest City Ratner (cover story)
Steve Solomon Rubenstein
www.sokolmediaonline.com • 13
D Jodi Berman Stonehenge
“I enjoy mentoring people most, teaching them about the business while delegating as much as I can so that they can grow on their own. Here, they can spread their wings.”
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edication to customer service has been the key to Jodi Berman’s success in the realm of Manhattan real estate. Beginning with her ten-year career in the hospitality industry, Jodi, now the Director of Residential Leasing at Stonehenge, has always worked diligently to connect with both clients and colleagues. “If the goal is to always provide excellent service, from customers to colleagues to direct reports, the rest falls into place.” Jodi has worked on numerous lease-ups and sales projects, including several in her role with Stonehenge — most recently 101 West 15th Street and 1080 Amsterdam Avenue. She is always involved: from the beginning of the process doing market analysis, rent roll projections and floor plan design to developing websites and collateral, staging model apartments, to the opening and staffing of the offices. Then the actual leasing process begins, which encompasses marketing, training, pricing, as well as inventory and quality control. These are just some of the puzzle pieces that Jodi puts together when launching new projects. Working for industry stand-outs such as The Marketing Directors, Rockrose, Rose Associates and now Stonehenge, Jodi has had the benefit of remarkable training programs, high-end product, and most importantly, brilliant mentors. In turn, she values the opportunity to mentor her 20+ direct reports at Stonehenge. “If I can be a strong leader for my team and encourage them to take ownership of their work, then it benefits not only each individual, but also the company as a whole. I believe that giving people more responsibility, and rewarding those who rise to the challenge, allows us to retain the wonderful talent we have, thereby boosting the comfort level of our residents as they deal with familiar, friendly faces each year at renewal time. The added bonus is that I can comfortably delegate, which enables me to focus on the bigger picture for the company.” Jodi is a lifelong New Yorker, growing up in Brooklyn, attending Hunter College High School in Manhattan and graduating from the S.I. Newhouse School of Public Communications at Syracuse University. She spends most of her free time with her husband Tim and their young daughter, Cameron, who often draws pictures of the “big buildings where Mommy works.”
S
uzanne Carlson is a principal of interior design at NBBJ, a global architecture firm renowned for its ability to deliver organizational transformation through the built environment. She is skilled at understanding the psychology of space, at creating the most responsive environment to address the human and business drivers behind an organization. Known for her spirited sense of creativity and innovative design, she aims to create a culture of collaboration and empowerment, both for her clients and within her own team. Suzanne’s career as an interior designer began while still in high school, when she went to work for her father in Swanke Hayden Connell’s slide library. The experience was an inspirational encounter with projects that pioneered the profession of interior architecture and design, and it led to Suzanne’s belief that the built environment can support and elevate the human experience. There she was immersed in the firm’s projects, such as the American Express Headquarters at the World Financial Center, the Statue of Liberty restoration, and many Fortune 500 corporations in New York. She officially joined Swanke as an interior designer in 1997, where she built and cultivated client relationships until becoming a firm principal 11 years later in 2008. A principal at NBBJ since 2012, her experience with high-quality, complex design projects has yielded extensive knowledge and understanding of the needs faced by clients in a range of industries. She focuses on understanding her clients: their culture, goals, and the people who will use the completed facility. Aligning high-level business strategies with space design is what she believes ultimately results in successful environments. In the three years since Suzanne joined NBBJ, the firm has twice been named one of the World’s Top 10 Most Innovative Companies in Architecture by Fast Company. With projects currently underway for the Advisory Board Company, long-time clients Macy’s and Bloomingdale’s, Standard Bank and others, Suzanne is rapidly helping to expand NBBJ’s presence and corporate workplace practice in New York and abroad.
Suzanne Carlson NBBJ
“NBBJ has provided me with a unique, entrepreneurial opportunity to grow a New York-based corporate interiors practice, backed by an organization that brings science, data and design to some of the world’s most progressive, forwardthinking companies.”
www.sokolmediaonline.com • 15
A Nicole Dosso
Skidmore, Owings & Merrill LLP
“Half of our job is making sure that projects are successful, and the other half is mentoring and cultivating young, emerging professionals. I’ve had some wonderful mentors in my life, and I encourage staff to orchestrate their own career, with my support.”
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Director at Skidmore, Owings & Merrill LLP, New York office (SOM), Nicole Dosso joined the firm in 1998. Nicole is a recognized expert in the technical challenges and solutions associated with the design of tall buildings in complex urban contexts. She has extensive project experience that includes work on SOM’s key projects at the World Trade Center site: 7 World Trade Center and One World Trade center. Nicole’s other high-rise work in New York includes the Baccarat Hotel and Residences developed by Starwood Capital Group; 250 West 55th Street commercial office building for Boston Properties; 383 Madison Avenue, former Bear Stearns headquarters; and the exterior renovation of 2 Broadway, a 1.2 million sf office tower in the financial district which houses the Metropolitan Transit Authority. Nicole is currently involved in the Manhattan West development for Brookfield Office Properties. This 5.4 million sf project incorporates a new commercial and cultural center, a residential hub and a green space, linking the Midtown business district and Moynihan Station to the future park system of the Hudson Yards development. The project is located above a 2.6 acre site of active Amtrak, LIRR and NJ transit railroad tracks. Post tension, segmental, precast girders were used to construct 16 spans that stretch over the railroad tracks. The Platform, Phase 1 of the project was completed in 2014. ENR New York recognized the platform as the innovation project of the year. Other current projects include, a 1.0 million sf, 70 story mixed use building consisting of retail, health club, office, hotel and residential for the Related Company at the Hudson Yards site in New York. She is also involved in a 2.1 million sf, Four Seasons brand mixed use building in Jeddah, Saudi Arabia and a variety of other commercial, residential and hospitality projects throughout the Middle East. Ms. Dosso is a member of AIA and a LEED Accredited Professional with specialty in BD + C. She is a graduate of the School of Architecture at Syracuse University.
L
aura Ettelman, AIA, is a Managing Partner at Skidmore, Owings & Merrill. With 30 years of experience, Laura is an expert at leading large multidisciplinary teams, providing full architectural and engineering services from planning and design through construction administration. Her management approach is to maximize the integration of the architectural design and technical development with the engineering requirements of the project to meet the client’s goals. Laura’s unique ability to manage large, technically complex projects with critical construction, phasing, and operational requirements while fostering a high level of teamwork coupled with effective communications skills are ideal for many institutional, as well as international, projects. Laura has experience taking projects from planning and design through construction for various facility types including aviation, healthcare, and education projects. She has worked on numerous high profile projects, including the LaGuardia Airport Central Terminal Building Modernization, the Toronto Pearson International Airport Terminal 1, and the Chhatrapati Shivaji International Airport Terminal 2 in Mumbai, India. These three major civic projects, totaling more than 9 million square feet, provide a glimpse into the depth of Laura’s work in transportation design around the world. Some of Laura’s new projects include the Bangalore International Airport in India and the Seattle-Tacoma International Airport, as well as new residential projects in Mumbai. Laura’s technical and construction experience, working in every aspect of overall project delivery including cost and schedule management, enables her to work with the client and design team to achieve the project’s goals and vision. As a managing partner, Laura uses her diverse knowledge and experience to guide the architectural, engineering, and client teams to work together to deliver highly successful projects.
Laura Ettelman
Skidmore, Owings & Merrill LLP
“We are privileged to have the opportunity to work with wonderful clients and integrated teams of architects and engineers to design and deliver major civic buildings that are gateways to our cities.”
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C Cynthia Foster Colliers
“I find this industry incredibly exciting since New York is the nucleus for employers utilizing office space. This is a 550 million dollar market we can’t ignore.”
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ynthia brings a background in both capital markets and brokerage to Colliers International’s investor and occupier services platform. Joining Colliers from Cushman & Wakefield, where she most recently served as Executive Managing Director, Cynthia leads Colliers’ national office platform services including capital markets, tenant representation, leasing agency, property management and valuation. With over 20 years of experience leading significant transactions and developing new business initiatives for multinational clients across a wide geographic range, she drives office solutions nationally with a focus on Colliers’ strategic client markets. She works closely with market and service line leaders including Karen Whitt, President of Investor Services, and Scott Nelson, President of Occupier Services. At Cushman & Wakefield, Cynthia served on the Global Leadership Team and Office of the President Committee, specialized in New York City brokerage transactions representing hedge funds, private equity and top service firms, and served as the New York City leader for the law firm practice group. During her tenure at Cushman & Wakefield, Foster was responsible for managing the firm’s leading institutional and investor relationships across the globe, as well as new business initiatives. Transaction highlights include: • • • • • • •
$1.8 billion sale of Citigroup’s world headquarters in New York City $2.8 billion of national transactions for TIAA-CREF Lazard’s 450,000-sf world headquarters lease at Rockefeller Center $1.2 million-sf agency lease at Canary Wharf, London Sale of 850 Third Avenue and Park Avenue Tower for Deutsche Bank Advisory services for a large investment group on a $30 billion bid for Equity Office Properties Belstaff ’s global flagship Store on New Bond Street in London
In 2015 and 2008, Cynthia was named one of Real Estate Forum’s “Most Influential Women in Real Estate.” In addition, she has been featured in Real Estate New York cover stories “40 Under 40” and “New York Women of Influence.” She was featured on the cover of The Commercial Observer in 2015. Cynthia is also on the Board of Trustees and numerous committees and task forces at the Hospital for Special Surgery and the Board of Advisors for the Westchester Children’s Museum. She is a co-founder of an executive women’s networking group, the Committee of Professional Women and is involved with the Museum of the City of New York. She is on the Board of Governors of the Harvard Business School Real Estate Alumni Association. Additionally, Cynthia has been honored by numerous non-profits for her active philanthropy including the Hudson Valley Hospital and Campaign for the Westchester Children’s Museum. Cynthia holds a master’s degree in business administration from Harvard University and a bachelor’s degree in the history of science from Skidmore College, where she was elected to the Phi Beta Kappa honor society.
I
n addition to her management responsibilities as a partner of a global, 800-lawyer firm, Laurie advises property owners, developers, private equity funds, REITs, and corporations—in a wide variety of real estate transactions including acquisitions and dispositions, developments, financings, portfolio transactions, and real estate funds and joint ventures. Laurie handles massive deals like the $500 million redevelopment of 70 Pine Street for Downtown Holdings and Rose Associates and the $1.1 billion acquisition of 52 hotels across the country for Chatham Lodging Trust. Laurie also frequently acts in a general counsel role for her clients, involving herself deeply in their day-to-day business. A skilled connecter, Laurie has also become a deal source for clients, introducing them to transaction opportunities and equity sources, which has only strengthened her existing relationships as well as creating new ones. Laurie has been named a New York Super Lawyers Rising Star, is the threetime recipient of REBNY’s “Most Ingenious Deal of the Year” honor and was featured in the New York Real Estate Journal’s “Top Women in Real Estate” issue. Laurie set herself apart early in her career by becoming one of the youngest lawyers ever to be named partner at her previous firm, at the age of 33. Laurie is also a frequent speaker and is sought after by industry publications for her professional insights.
Laurie Grasso Hunton & Williams
“Building the Hunton & Williams real estate practice in New York has been incredibly rewarding for me. We’ve grown to a team of over 30 in 3 years and I couldn’t be more proud.”
www.sokolmediaonline.com • 19
M Madelyne Kirch Sun & Moon Marketing Communications
“Each building is like a child. Each has its own personality, and no two buildings, and no two owners, are alike. How to position them within their owners’ vision is endlessly fascinating.”
20 • www.sokolmediaonline.com
adelyne F. Kirch, the Founder and President of Sun & Moon Marketing Communications, is among the country’s foremost real estate marketing professionals. She has devoted the better part of her professional career to helping her clients define their marketing messages and objectives. Her wealth of experience includes dozens of commercial and residential properties as well as corporate strategy and neighborhood development. Her client roster spans the spectrum of real estate participants from publically-traded REITs and institutions to smaller, private entrepreneurial owners and reads like a who’s who of the industry. Several have been aligned with her and SMMC for more than a decade - a source of personal pride and accomplishment in a notoriously fickle industry. Ms. Kirch brings an array of strengths to her work. Chief among them is her ability to synthesize real estate and marketing to discern the essence of a message, develop strategies and translate them into creative, appropriate, effective marketing tools. Her deep understanding of all facets of the real estate business coupled with her strategic approach defines her ability to “think like an owner.” Her keen interest in cities and their continuing vitality and revitalization feeds her passion for real estate. Prior to founding SMMC in 1994, she was the senior vice president of a New York real estate advertising agency. During her tenure she was directly responsible for corporate, commercial, residential, retail and service accounts, including consulting and brokerage firms, developers, owners and institutions. Early in her career she was recruited for the management training program of the Port Authority of New York & New Jersey where she instituted the first retail marketing program for the Port Authority Bus Terminal. This was followed by a stint in the corporate communications department of Rockefeller Center where she created and implemented its 50th anniversary program, and orchestrated operations and press relations for its annual tree lighting ceremonies. She holds a master’s degree in public administration from the Maxwell School of Citizenship and Public Affairs at Syracuse University, and a dual degree in journalism and political science from its Newhouse School and College of Arts & Sciences. Post graduate, she earned a certificate in real estate studies from New York University. Ms. Kirch is the former Communications Chair and a former member of the Management Committee of the New York District Council of the Urban Land Institute (ULI) and a member of ULI’s national Public Private Policy Product Council. She is also a former Communications Chair of the Association of Real Estate Women (AREW), a past chair of the AREW Charitable Fund, the chair of its Merle GrossGinsburg Scholarship Committee and the 2012 recipient of its prestigious Founder’s Award. She also serves as a mentor and “Big” for Big Brothers Big Sisters of New York.
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elanie Krakower is the Director of Development at BOLD New York, a full-service, tech-savvy Real Estate consulting and brokerage firm founded in 2010. At Bold she is tasked with leading the growth and buildout of the Firm’s development consulting business. Most recently her team launched leasing at Sky, located at 605 West 42nd Street, the single largest residential building in New York City to date. In addition to managing and advising on a number of projects in Manhattan and Brooklyn her team is establishing a comprehensive platform that will merge all aspects of the pre- and post-development processes into a centralized portal. This proprietary platform aims to facilitate a seamless project launch through successful absorption with an emphasis on transparency, flexibility and market trend tracking. While working in an advisory capacity Melanie enlists a bottoms-up approach leveraging BOLD’s culture of a strategically custom experience to meet the ever evolving needs of all clients. Prior to joining BOLD New York, Melanie was Vice President of Acquisitions and Project Management at DHA Capital, LLC an active New York City Developer. Leveraging her Capital Markets experience she closed over $130 million in real estate transactions and oversaw all aspects of market analysis, underwriting and project management at DHA. Through frequent site visits and working closely with A & E design consultants she acquired intimate knowledge of the importance of floorplan coordination and building constructability. In her current role she continues to employ this awareness while advising clients on the incremental value of thoughtful layouts, finish selections, and amenity programming. She strives to maintain a fluent understanding of zoning and building code intricacies in order to accurately and holistically advise clients. Melanie prides herself on building lasting relationships and connecting like-minded industry professionals. Ms. Krakower spent the first 5 years of her career at Lehman Brothers than Barclays Capital Investment Bank where she acquired extensive Capital Markets knowledge and practical corporate acumen. While on the Fixed Income Credit Trading COO Team she was tasked with balance sheet optimization exercises, cost of funds management, new product implementation, profitability analysis, Dodd-Frank initiatives and also spent six months seconded in London to build out the Credit Trading franchise there. Ms. Krakower, an active philanthropist and member of the Honors College, obtained her Bachelor of Science Degree in Finance from the University of Florida’s Warrington College of Business in Gainesville, FL and graduated Cum Laude.
Melanie Krakower BOLD New York
“Each project has to be marketed and branded in a different way, particularly with startup firms. It’s never wash, rinse and repeat.”
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W Alison Novak
The Hudson Companies
“I’m proud to have brought the first green building into the firm, which was also the first Platinum LEED for Homes residential project in New York City. Since then, all of our projects have been green.”
22 • www.sokolmediaonline.com
hen Alison Novak joined The Hudson Companies nearly a decade ago, she was looking for a small residential development firm where she could get her hands dirty in every aspect of the development process. Hudson’s long standing reputation as an affordable housing and market-rate developer fit her outlook almost exactly. The one area where Hudson lacked experience? Green building. As a self-proclaimed tree hugger, Alison recognized that Hudson’s entrepreneurial spirit would rise to the challenge if the business case was properly presented. She started with a brown bag lunch talk about energy efficiency and a 4-page memo. Today, Hudson’s green building reputation is well established, from solar power to cogen, LEED to NYSERDA, garden plots to daylighting. Alison’s success is not limited to green building alone. As a principal of the firm, she oversees market and mixed income developments as well as directs Hudson’s equity investment fund. The latter focuses on workforce housing in the outer boroughs. Hudson has completed over 5,000 units of housing and has over 4,000 in its pipeline. Alison has been an integral part to the growth of Hudson’s portfolio and its staff. Not only a savvy businesswoman, Alison has a passion for neighborhoods. This is reflected in her dual master’s degrees, one for Real Estate Development and the other for City Planning; both from M.I.T. and her volunteer work. Alison currently chairs the boards of two New York City non-profits, Recycle-A-Bicycle and Women in Housing and Finance. Recycle-A-Bicycle is a social entrepreneurship organization that sells refurbished bikes and new bike parts to the public via two storefronts and uses the proceeds to fund youth programming, especially job skills training. Women in Housing and Finance is a professional networking organization for women in the industry. Alison served as the Secretary of the board for GreenHomeNYC, a green building non-profit focused on educating small property owners and designers about sustainable buildings. Alison was in the 21st cohort of Coro Leadership New York. Prior to settling down in New York City, she worked for the San Jose Redevelopment Agency, the City of Alameda, and the Initiative for a Competitive Inner City. Alison is a frequent speaker on real estate panels, an occasional lecturer and always a champion of women in real estate.
M
errie has over 20 years experience helping firms build their portfolios in NYC, DC, and Florida. Her passion for detail, her need to understand her clients, and her ability to ask key questions have proven priceless to many of the firms she has worked with. “Her congeniality, enthusiasm and charm are contagious,” says one colleague. She began her career working on data center command centers, and then moved on to developing system integration programs for banks and brokerage firms throughout the Eastern seaboard, working with such notable clients as the Federal Reserve Bank, the United States Senate, Marriott Corporation, and 90% of all banks. She then moved on to work for Carol Groh and Associates, where her responsibilities included positioning the firm, developing research, strategic planning overseeing their marketing department. With national level contacts in the A/E/C industry, Merrie also plays a key role in finding new business sectors for the company, while ensuring the firm’s marketing initiatives achieve their maximum potential. To ensure the firm’s experience was known throughout the industry, Merrie became involved with such organizations as AREW, CREW, SMPS and NACORE. She further developed her experience by working at such notable firms as HOK, Hillier, Owen and Mandolfo, Francis Cauffman and Array Architects. Her commitment to excellence, along with her ability to maintain and share information, has helped her earn the success she has achieved today. Her passion for the industry, compassion for others and consistent customer service enables her to be continually successful.
Merrie Sesskin “It is my passion, compassion and commitment to excellence that has enabled me to be successful in this industry. Never underestimate the value of these qualities!”
www.sokolmediaonline.com • 23
M Amy Deacon Sole EMMES Asset Management Company Limited, LLC
“I started at EMMES when I was 23 years old as a portfolio coordinator, and now am a Senior VP working on acquisitions and dispositions. There is nothing more exciting than looking at each acquisition and figuring out how to maximize the asset to its highest and best use.”
24 • www.sokolmediaonline.com
s. Sole, who has 20 years of asset management experience in the suburban and urban sectors of office, industrial and retail assets, has recently returned to the EMMES Group of Companies (“EMMES”), where she originally began her career in real estate. EMMES is a private real estate investment, management and redevelopment firm that focuses on principal investment, fund management, advisory and asset/property level services. They have offices located in Manhattan as well as Irvine and San Diego, California. In her current role as Senior Vice President, Amy oversees the New York City office and works on developing acquisition strategies as well as value enhancement for current assets and related portfolio as a whole. She and her team look to seize value-add opportunities, operate, restructure, redevelop and energize each asset to realize its full potential, ultimately maximizing returns. Prior to joining EMMES, Amy was the Vice President of Asset Management and Investor Relations for Vision Equities, LLC /Vision Real Estate Partners, LLC (“Vision”), a real estate investment and development firm that primarily focuses on acquisitions along the eastern seaboard. Amy’s passion of real estate started back in 1995 when she first joined EMMES. During her initial 12-year tenure there, she concentrated on acquisitions across the country and asset management of several portfolios. Throughout her career, she has been a point person on over $630 million in acquisitions, has coordinated over $760 million in financing, and oversaw the dispositions of 31 properties totaling over $600 million in value.
B
orn in Santiago, Chile and raised in Israel, where she served as a sergeant in the Israeli army, Jacky emerged from humble beginnings but rose through the ranks to become the strong, talented and determined woman she is today. Jacky has sold $1 billion in New York and Miami property since 2000, making her among the top 1% of all New York City agents, as well as a top producer at Douglas Elliman. She was also one of the very first in NYC’s residential real estate community to successfully launch the team concept. Jacky is a recognized speaker and coach, leading seminars at The Real Estate Board of New York (her classes are credit-approved, as she is a certified instructor by the New York Department of State), Yeshiva University, Barnard College, Inman Connect, the Florida Realtors Convention & Trade Expo (where she was a keynote speaker), Citibank Private Banking, New York University, the 92nd Street Y (where she has presented for six consecutive years), Israel Bonds and the Private Wealth Latin America & Caribbean Forum 2013. She has also appeared on Bloomberg TV, Reuters TV, CNN en Español and MarketWatch Radio Network. As busy as she is, Jacky always finds time to give back. She is a frequent guest speaker at local colleges and universities where she empowers women to succeed. Jacky is a member of UJA Federation of New York’s Board of Directors, a member of the Lion of Judah and Women’s Executive Circle and vice chair of the Professional Women’s Philanthropy division. She also dedicates her time to WIZO, which provides for the welfare of women, children and the elderly. Jacky’s down time is spent with her two sons. As a family, they took part in several fundraisers to support Chilean earthquake victims and have collected and distributed pajamas as part of their relationship with the Pajama Program, a charity that provides sleepwear to children in need. Please visit http://thejackyteplitzkyteam.elliman.com to learn more about the Jacky Teplitzky team.
Jacky Teplitzky Douglas Elliman
“I want to improve the image of the industry, but I don’t want my legacy to be only about closing deals. I want to be remembered for giving back to the community, both the real estate community, and the general community. I don’t want my obituary to be about my being successful, but about helping our industry become more ethical, transparent, and straightforward.”
www.sokolmediaonline.com • 25
MAN IN
C Steve Solomon Rubenstein
onsidered one of the industry’s preeminent marketing, publicity and corporate branding specialists, Steve Solomon is the longtime head of Rubenstein’s widely respected Real Estate PR Practice. He has handled numerous high-profile, ground-up new construction and redevelopment projects, and his diverse writing and conceptual talents have enabled him to achieve outstanding success on behalf of his clients. Some of the highlights of his 25-year career with Rubenstein have included: •
•
“Even after all these years, nothing matches the excitement and sense of accomplishment I feel when I’m able to break a front page story that I know will help my client build their business and elevate their brand.”
26 • www.sokolmediaonline.com
•
Developing a multi-faceted PR and corporate branding program that launched the Corcoran Group and helped Barbara Corcoran achieve broad recognition and respect as one of the real estate industry’s superstars. He continued to work closely with Barbara for over two decades. Introduced Stephen Green to the marketplace and successfully built a dynamic PR and corporate imaging campaign for SL Green Realty, which helped build its early credibility and stature. The firm ultimately grew into the largest commercial property owner in New York City. Put his unique and creative stamp on the PR programs and campaigns for a veritable “who’s who” in the real estate industry, from Rudin and Silverstein to Harry and Billy Macklowe, LeFrak, Jack Resnick & Sons, Charles Cohen, Himmel + Meringoff, the Naftali Group and George Comfort.
These accomplishments are augmented by his signature residential and commercial real estate market reports and analysis, which continue to set a standard for the industry while generating enormous local and national media coverage. A graduate of CCNY, Steve is also a former journalist and editor, and prior to rejoining Rubenstein in 1990, he headed his own PR firm for 22 years. Steve is planning to return to his entrepreneurial roots in November 2015 when he launches Steve Solomon, Inc., a boutique consulting practice specializing in corporate branding and creative PR strategies.
Congratulations to Steve Solomon
Celebrating 25 Years Heading the Real Estate Practice at Rubinstein Associates and Over 50 Years in the Real Estate Industry.
Himmel + Meringoff Properties is proud to congratulate all of tonight’s honorees with a special congratulations to our dear friends
Madelyne Kirch and
Steve Solomon
hmprop.com
HMC-1081 H+M Sokol Media Annual Awards Gala_V1.indd 1
9/17/15 3:10 PM
Savills Studley is proud to recognize the achievements of our friend and advisor, Steve Solomon. For more than 25 years, Steve Solomon has been an important and effective advocate for both our company and New York City’s real estate industry. We congratulate Steve for his outstanding contributions and extend our best wishes for the future. Savills Studley also salutes the professionals honored by NY Residential as the 2015 TOP Women in Real Estate.
New York | 212.326.1000 | savills-studley.com
Calendar of Events
October–December 2015 OCTOBER Tuesday, October 6
CREW New York Luncheon 11:30 AM – 2:00 PM Club 101, 101 Park Avenue (40th Street at Park Ave) CREW New York is excited to host a luncheon and networking event featuring Daun Paris, co-founder and president of Eastern Consolidated. www.nycrew.org
Tuesday, October 6 Metro NY Chapter of CSI announces its 2015 Trade Show and Seminar Event...”NYC...Bigger and Better than Ever” 12:00 PM - 12:00 PM Metropolitan Pavilion 125 West 18th Street 2nd Floor New York, NY 10011 Speakers: Gerard “Guy” Geier, FAIA, IIDA, Managing Partner, FXFowle Architects, Gisue Hariri, founder & creative principal of Hariri & Hariri, a NY based multi-disciplinary architecture & design firm, Linda Bennett, mentor, teacher, and architectural blogger Oranized and Sponsored by: Metro NY Construction Specifications Institute (CSI) http://metrony.csinet.org, CES: 6.0 LU
Friday, October 23 BOMA NY BOMA NY is back at the Rainbow Room by popular demand for our Annual Dinner Dance, now one of the most prized venues in New York City. Cocktails, dinner and getting out on the dance floor to the music you love — it all adds up to one of the best nights to be out on the town with your BOMA/NY colleagues. www.bomany.org
Tuesday, October 27 CREW New York Building Tour and Panel at Brookfield Place 4:00 PM – 7:00 PM Brookfield Place, 200 Vesey Street Join CREW New York members and fellow real estate professionals for an exciting tour of Brookfield Place. The tour will begin at 4:00 PM in the Winter Garden at Brookfield Place. A panel discussion with key players from Brookfield. The evening will end with a cocktail and networking event at the same location, from 6:00 PM to 7:30 PM. www.nycrew.org
Wednesday, October 28, 2015 REBNY Residential Deal of the Year 27th Annual Charity & Awards Gala 6:30pm - 11:00pm Pier Sixty @ The Chelsea Piers The 27th Annual Residential Deal of the Year Awards and Charity Gala will be held at Pier Sixty at the Chelsea Piers on Wednesday, October 28th, 2015. The Residential Brokerage Division encourages you to review your re-sales, new development sales and rental transactions that have closed or will close during the period between September 10th, 2014 and September 18th, 2015 for submission to the 2015 Deal of the Year Contest. Please think about the deals you might want to submit. Contact: Jeanne Oliver-Taylor, jtaylor@rebny.com More Info: http://rebny.com/content/dam/rebny/Documents/PDF/ News/In_The_News/2015DOYApplicationforWeb.pdf
Wednesday, October 28 CREW Connections - Dine-Around (Members Only) 6:00 PM – 8:00 PM Rescheduled from September Blue Water Grill, 31 Union Square West Members are invited to come together for dinner and networking with a 3-course prix fixe menu including a glass of wine for $100. The table is limited to10 members, so register early. Please contact Kenne Shepherd (kshepherd@kenneshepherd.com) with any questions.
Tuesday, November 3 CREW New York Luncheon 11:30 AM – 2:00 PM Club 101, 101 Park Avenue (40th Street at Park Ave) All are welcome to attend this event, which will feature Michael Fascitelli, CEO of Imperial Companies and former CEO of Vornado Realty Trust. General Price: $120; CREW New York Member Price without PrePaid Luncheon Package: $100; CREW New York Member Price with Pre-Paid Luncheon Package: N/C; Other CREW Chapter Members and NYBC Council of Industry Women’s Organization: $100; CREW New York Member Price without Pre-Paid Luncheon Package: $100; CREW New York Member Price with Pre-Paid Luncheon Package: N/C; Other CREW Chapter Members and NYBC Council of Industry Women’s Organization: $100 Visit www.nycrew.org for further information.
Tuesday, December 15, 2015 REBNY Commercial Holiday Luncheon 12:00pm - 2:00pm The Waldorf Hotel, 301 Park Avenue Contact: Desiree Jones Email: djones@rebny.com www.sokolmediaonline.com • 19A
R&R Scaffolding, Ltd. R&R Scaffolding, Ltd. • 2 Barre� Avenue, Moonachie, NJ 07074 (201) 438‐3020 • info@rrscaffold.com • www.rrscaffold.com
015
MNS Manhattan Rental 2015 ManhattanReport Rental Market Fall Report August 2015
A QUICK LOOK Where Prices Increased (monthly)
Battery Park City Doorman Studios 0.2% Doorman Two-Bedroom 2.3% Chelsea Non-Doorman One-Bedroom 0.2% Doorman Two-Bedroom 1.9% East Village Non-Doorman Two-Bedroom 1.6% Financial District Non-Doorman Studios 11.7% Doorman One-Bedroom 0.3% Non-Doorman Two-Bedroom 1.4% Doorman Two-Bedroom 1.3% Gramercy Non-Doorman Studios 0.5% Doorman Studios 1.2% Doorman Two-Bedroom 3.5% Greenwich Village Non-Doorman Studios 2.4% Doorman Studios 5.6% Non-Doorman One-Bedroom 7.4%
Harlem Non-Doorman Studios 4.0% Doorman Studios 5.0% Doorman One-Bedroom 4.5% Non-Doorman One-Bedroom 0.1% Doorman Two-Bedroom 2.8% Lower East Side Non-Doorman Studios 1.6% Doorman One-Bedroom 7.9% Non-Doorman One-Bedroom 1.7% Doorman Two-Bedroom 3.8% Non-Doorman Two-Bedroom 2.4% Midtown East Non-Doorman Studios 3.5% Doorman Studios 4.2% Doorman Two-Bedroom 0.4%
SoHo Doorman Two-Bedroom 2.5% Non-Doorman Two-Bedroom 9.6% Tribeca Non-Doorman Studios 2.5% Non-Doorman Two-Bedroom 5.1% Doorman Two-Bedroom 6.5% Upper East Side Non-Doorman One-Bedroom 2.2% Doorman One-Bedroom 3.6% Doorman Two-Bedroom 3.4% Non-Doorman Two-Bedroom 4.4%
Upper West Side Non-Doorman Studios 2.0% Doorman Studios 0.1% Doorman One-Bedroom 0.2% Non-Doorman One-Bedroom -0.0% Midtown West Doorman Two-Bedroom 1.8% Doorman Studios 1.4% Market Report August 2015 3.1% Non-Doorman Two-Bedroom Non-Doorman Studios 2.2% Manhattan Rental Non-Doorman Two-Bedroom 1.8% Murray Hill Doorman Studios 1.1% Non-Doorman Studios 2.1% Doorman One-Bedroom 0.0% Non-Doorman One-Bedroom 1.6%
A QUICK LOOK
Average rent across Manhattan increased by 0.29% since last month, from $3,963 in July 2015 to $3,975 in August 2015. Listing inventory decreased by 2.91% from 8,663 rental units in July 2015 to 8,411 rental units in August 2015. The ratio on Non-Doorman units to Doorman units in all of Manhattan changed from 43.1% (NDM) and 56.9% (DM) to 42.4% (NDM) and 57.6% (DM). TriBeCa and Chelsea saw the largest shifts in inventory, with TriBeCa inventory falling by 19.8%, and Chelsea increasing by 7.4%. The largest percentage price increases were seen in Studio Non Doorman units in Financial District, One Bedroom Non Doorman Units in Greenwich Village and Two Bedroom Non Doorman units in Soho, at 11.7%, 7.4% and 9.6% respectively. These fluctuations were largely attributed to relatively low sample sizes and lower priced rental units exiting the market. The largest percentage decreases were seen in SoHo in Studio Doorman (-16.8%) and Non Doorman Units (-9.5%) and One Bedroom Doorman (-9.3%) and Non Doorman Units (-13.8%). It is important to note that Soho also had the lowest level of inventory in the sample at 179 units (after BPC which had 149 units). Neighborhoods with a low sample size tend to react more than those with higher sample sizes when lower/higher priced units enter/leave the market. The largest annual shifts were seen in Harlem and Midtown East. The average rent in Harlem grew by 20.0% from $2,356 in August 2014 to $2,828 in August 2015. This is largely the result of the movement toward new construction residential buildings in the area. Midtown East experienced a decline of 11.6%, from $3,954 in August 2014 to $3,497 in August 2015.
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com
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Manhattan Rental Market Report August 2015
MNS Manhattan Rental Report Fall 2015
A QUICK LOOK
A
Notable Trends: Manhattan Highs and Lows (Average Prices)
Type
Most Expensive
Least Expensive
Non-Doorman Studios
TriBeCa $3,948
Harlem $1,749
Non-Doorman One Bedrooms
TriBeCa $5,082
Harlem $2,148
Non-Doorman Two Bedrooms
TriBeCa $7,987
Harlem $2,660
Type
Most Expensive
Least Expensive
Doorman Studios
TriBeCa $4,132
Harlem $2,562
Doorman One Bedrooms
SoHo $6,118
Harlem $3,193
Doorman Two Bedrooms
SoHo $8,448
Harlem $4,655
W
Where Prices Decreased (monthly)
Battery Park City Doorman One-Bedroom -2.3%
Harlem Non-Doorman Two-Bedroom -1.2%
Chelsea Non-Doorman Studios -0.1% Doorman Studios -2.1% Doorman One-Bedroom -1.5% Non-Doorman Two-Bedroom -1.1%
Lower East Side Doorman Studios -6.1%
East Village Doorman Studios -3.1% Non-Doorman Studios -0.4% Non-Doorman One-Bedroom -2.1% Doorman One-Bedroom -1.0% Doorman Two-Bedroom -0.2%
Midtown East Doorman One-Bedroom -0.6% Non-Doorman One-Bedroom -3.6% Non-Doorman Two-Bedroom -4.2% Midtown West Non-Doorman One-Bedroom -1.3% Doorman One-Bedroom -0.2% Doorman Two-Bedroom -2.0%
Financial District Doorman Studios -0.4% Non-Doorman One-Bedroom -2.1%
Murray Hill Non-Doorman Two-Bedroom -3.1% Doorman Two-Bedroom -1.1%
Gramercy Non-Doorman One-Bedroom -1.0% Doorman One-Bedroom -1.5% Non-Doorman Two-Bedroom -1.2%
SoHo Non-Doorman Studios -16.8% Doorman Studios -9.5% Non-Doorman One-Bedroom -9.3% Doorman One-Bedroom -13.8%
Greenwich Village Doorman One-Bedroom -0.7% Doorman Two-Bedroom -0.1% Non-Doorman Two-Bedroom -7.4%
Upper East Side Doorman Studios -0.9% Non-Doorman Studios -1.4%
Tribeca Doorman Studios -0.8% Non-Doorman One-Bedroom -2.9% Doorman One-Bedroom -5.0%
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Gramercy Park I Williamsburg
mns.com
CompassRock Real Estate is pleased to celebrate the recognition of
SUSI YU and her fellow honorees of the Pioneering Women in Real Estate 2015
Proud to Support
Women in Real Estate! Congratulations to all of this year’s honorees!
Image Credit: James Ewing
www.tishmanconstruction.com
WSP | PARSONS BRINCKERHOFF CONGRATULATES SUSI YU ON THIS SPECIAL HONOR Headquartered in New York City, WSP | Parson Brinckerhoff’s preeminent high-rise building engineering group has produced some of the most iconic buildings in the city and around the globe. As one of the world’s leading professional services firms, WSP | Parsons Brinckerhoff works with governments, businesses, architects and planners to provide integrated solutions across many disciplines to transform the built environment and restore the natural environment.
32,000
500+
39
EMPLOYEES
OFFICES
COUNTRIES
FOR MORE INFORMATION VISIT: www.wspgroup.com/usa www.pbworld.com
Making a Difference. Every Day.
FirstService Residential proudly congratulates Susi Yu Executive Vice President Forest City Ratner
for being recognized as one of 2015’s Top Women in Real Estate Thank you for your leadership and contributions to our industry www.fsresidential.com 212.634.8900
Susi Yu Forest City Ratner “When we are gone 100 years from now, these are the buildings people will still be talking about!” The buildings Susi Yu is talking about comprise two projects that she is responsible for as Executive Vice-President, Residential Development at Forest City Ratner Companies: Pacific Park Brooklyn and New York by Gehry at 8 Spruce Street. “Both projects embody what Forest City Ratner is all about, which is to change our built environment in a meaningful way,” Yu says. 8A • www.sokolmediaonline.com
PACIFIC PARK, BROOKLYN At Pacific Park Brooklyn, formerly Atlantic Yards, Yu says that “Bruce Ratner was intent on building high-quality affordable housing without being at the mercy of the market.” Turning his dream into reality, Yu worked with Ratner to create a master plan for this property. In 2014, Forest City Ratner and Greenland USA closed on a joint venture agreement to develop all phases of the project. The joint venture, Greenland Forest City Partners, is developing the $4.9 billion Pacific Park Brooklyn project which will include the redevelopment of 22 acres in downtown Brooklyn comprised of approximately six million square feet of residential space (6,430 units of affordable and market-rate housing), a state of the art sports and entertainment arena, Barclays Center, 247,000 square feet of retail use, approximately 336,000 square feet of office space and eight acres of publicly accessible open space. The project further includes major transportation improvements, including a new storage and maintenance facility for the LIRR and a new subway entrance to the Atlantic Terminal Transit Hub, the third largest transit hub in the City. “After working with Bruce Ratner on the Master Plan, we presented it to Mayor Bloomberg in 2004. Bruce felt there was a strong need to provide affordable housing in the City, and
having a major basketball arena as an anchor next to the transportation hub was a dream he had at the time,” Yu continues. Thus far, the firm has broken ground on over 780 units of affordable housing including: ››
461 Dean Street - Construction of the first residential building at Pacific Park Brooklyn, which will contain 363 rental units, 50% of which will be affordable, commenced in December 2012. The building is anticipated to open in late 2016, and is being built using modular construction. Once completed, it will be the tallest modular building in the world. This building is being developed solely by Forest City Ratner.
››
535 Carlton Avenue - In December, 2014, construction commenced on 535 Carlton, which will contain approximately 300 units, 100% of which will be affordable rentals.
››
38 6th Avenue - In June, 2015, construction commenced on 38 6th Avenue, which will contain approximately 300 units, 100% of which will be affordable rentals.
‹ Top: Pacific Park – VUW
Bottom: 535 Carlton Avenue – COOKFOX Architects
461 Dean Street – SHoP Architects
www.sokolmediaonline.com • 9A
New Elev
Barclays Center – ShoP Architects
In total, 2,250 of the 6,430 residential units at Pacific Park will be affordable to low moderate and middle income households. “We couldn’t be happier with the progress we are making to achieve our commitment to affordable housing as an integral part of Pacific Park Brooklyn,” said MaryAnne Gilmartin, president and chief executive officer of Forest City Ratner Companies. “We all know that the need for this housing is critical and we are very proud to be working with the State and the City to bring this housing to market.” In addition to these buildings, Greenland Forest City Partners broke ground on 550 Vanderbilt Avenue in December of 2014. This building will be a 17-story
luxury condominium with 278 residences in a wide range of layouts and sizes, from studio through four-bedroom homes and including a limited collection of maisonettes and penthouses. Providing true ease of transportation, Pacific Park is not only situated next to the City’s third major mass transportation hub with 11 subway lines, and 11 bus lines, but the project also includes an expansion and upgrade to MTA/LIRR Vanderbilt Yard, providing new transit connections to the existing Atlantic Avenue transportation hub. Further, the retail portion of the project will provide approximately 247,000 square feet of neighborhood retail located at street level in the bases of each building. 550 Vanderbilt Avenue – COOKFOX Architects
10A • www.sokolmediaonline.com
EIGHT SPRUCE STREET, LOWER MANHATTAN “Eight Spruce Street was the first piece of dirt we ever bought,” Yu says. And what a valuable piece of dirt it was. Formerly a parking lot on the verge of bankruptcy, the master plan included building 899 apartments. “But these apartments had to be built in a very efficient way, and since Bruce was always a big fan of Frank Gehry,” Yu continues, “the project became a Gehry-designed building.” The first residential skyscraper designed by Gehry has redefined the skyline of Lower Manhattan. “My goal was to create an elegant residential tower, one that speaks to the surrounding towers but also creates its own architectural identity,” Frank Gehry says. “This is a building that could only be built in New York.” The 76-story high-rise offers 899 dramatic living spaces, ranging from studios to three-bedrooms, as well as three unique penthouses, world-class amenities and panoramic views. Comprised of a 1.1-million-square-foot structure sheathed in Gehry’s distinctive glass and stainless steel cladding atop a 100-foot, six-story masonry podium, it also houses a four-story, 100,000-square-foot New York by Gehry at Eight Spruce Street, East Elevation – David Sundberg/Esto
Spruce Street School (PS 397), the first New York City public school built on private land. “We achieved rents nobody thought was possible,” Yu says. The building also includes a 21,000-square-foot ambulatory care center and doctors’ offices affiliated with New York Downtown Hospital; 26,000 square feet of below-grade parking for 175 cars for hospital use, and 1,300 square feet of ground-floor retail space soon to become the first Downtown outpost of NYC’s popular Birch Coffee. Two beautifully landscaped public plazas totaling 15,000 square further creates pleasing open space on either side of the building. “The proudest thing for me, though, is that when my two daughters see the building every morning when they are going to school on the R train they shout while pointing, ‘That’s mom’s building!’ I began working on this building when I was pregnant with my first,” Yu says, “so to see my girls so inspired, and to know that their mom is changing the skyline of the City, is absolutely fabulous!”
New York by Gehry at Eight Spruce Street, Façade Detail – dbox
New York by Gehry at Eight Spruce Street – dbox
New York by Gehry at Eight Spruce Street, 52nd Floor 3 Bedroom terrace unit – dbox
www.sokolmediaonline.com • 38
EIGHT SPRUCE STREET AMENITIES Residents have exclusive access to a 24-hour doorman, concierge services, and 22,000 square feet of indoor and outdoor health, wellness, social, and entertainment amenity spaces. Many of these exceptional spaces can be reserved for residents’ events. A broad range of amenities are offered to the residents, all designed by Frank Gehry.
6TH FLOOR ›› ›› ››
Grilling Terrace with private cabanas with picnic tables and café seating, with views of Cass Gilbert’s classic Woolworth building Game Room, furnished with custom seating by Frank Gehry Golf simulators
7TH FLOOR ›› ›› ›› ›› ›› ››
Sky-lit 50-foot Pool with wraparound sundeck, surrounded by retracting glass doors to create a seamless expanse of indoor and outdoor spaces 3,300 Square Foot Fitness Center managed by The Wright Fit, with views of the Brooklyn Bridge Spa Suite with Private Treatment Rooms Drawing Room with multiple seating areas and Grand Piano overlooking City Hall Park Private Dining Room Chef ’s Demonstration and Catering Kitchen
8TH FLOOR ›› ›› ›› ›› ›› ›› ››
1,200 square foot The Wright Fit fitness studio Over 20 classes per week, including yoga, spinning, boot camp and more Spinning Studio with over 20 bikes Screening Room with Gehry-designed amphitheater seating Library with curated selection of books and periodicals, including a newly-added children’s section Children’s Playroom designed and managed by apple seeds. Tweens’ Den
Families in the building enjoy many amenities geared specifically for children and parents. The children’s playroom, designed by New York-based apple seeds, a premier, all-in-one children’s play space, encourages constructive and interactive play. The apple seeds permanent installations include “construction city” with LEGO table, “the neighborhood,” with taxi and deli, and “the park” with shape-sorter flower garden and infant-geared crawling section. Monthly live music is conducted for the children by “songs for seeds,” the apple seeds band. Families can also sign children up for swimming lessons and join in postnatal yoga and “Me & My Bean” yoga classes for parents and children. The concierge service, Luxury Attaché, is on hand to help plan events including children’s birthday parties as well. Elite fitness professional Jay Wright of The Wright Fit, who designs and runs programs in NYC’s highest-end condos including 15 Central Park West and 18 Gramercy Park, operates the New York by Gehry fitness center, pool and athletic programs, providing bespoke holistic fitness and wellness services. The Screening Room is available for family-friendly movies and the Game Room and outdoor Grilling Terrace are ideal spots for families to play, dine and relax together.
12A • www.sokolmediaonline.com
Would Like to Congratulate
SUSI YU O f Fo r e s t C i t y R a t n e r
On being one of Top 15 Women in Real Estate
7 1 8 - 7 8 4 -111 0 • I n f o @ M o d e r n S p a c e s N Y C . c o m • M O D E R N S P A C E S N Y C . C O M VERNON
47-42 VERNON BOULEVARD LONG ISLAND CITY
BROOKLYN
135 KENT AVENUE WILLIAMSBURG
30TH AVE
34-16 30TH AVENUE ASTORIA
DITMARS
29-20 23RD AVENUE ASTORIA
JACKSON
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INDUSTRY NEWS
AROUND ‘THE CORNER’ THE CORNER, built in 2010 in one of New York City’s most classic neighborhoods – The Upper West Side – redefines luxury rental buildings. Brilliantly located at the corner of 72nd and Broadway, The Corner is situated amid a host of the neighborhood’s critically acclaimed restaurants, just one block from Verdi Square, and the historic landmark building, the Ansonia. The luxury building features 196 -one, two, and three bedroom apartments as well as five floors of Manhattan retail space. Complete with a rooftop terrace and state-of-the-art fitness center, The Corner provides the ultimate residential living experience the city has to offer.
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The designer and IIDA NY Board Member will focus her efforts on engaging current and new members THE INTERNATIONAL INTERIOR DESIGN ASSOCIATION’S NEW YORK CHAPTER (IIDA NY) is excited to announce the appointment of Katie MichaelBattaglia as Chapter President. IIDA NY is a professional organization that unites A&D professionals in the New York area, providing them with networking opportunities, educational events and charitable initiatives. MichaelBattaglia is succeeding Rebecca Dorris Steiger, Certified Interior Designer and LEED Accredited Professional with more than 20 years experience in corporate interiors and space planning experience. “Being chapter president requires you to represent a diverse community,” said Dorris Steiger. “Katie’s unique background working with so many different designers makes her a perfect fit because she understands all the varying points of view.” MichaelBattaglia has been a member of the New York Chapter since 2002, serving as the vice president of membership from 2008 2009, and has worked with the Leaders Breakfast committee since 2011. A graduate of the University of Cincinnati, where she received a Bachelor of Science in Interior Design, MichaelBattaglia always knew that she wanted to pursue a design career. As an undergrad, she completed various competitive internship programs, and was hired by Californiabased RMW Architecture &
Interiors right out of school, working as a junior designer. MichaelBattaglia has a strong background in commercial, educational, and cultural projects with experience working in cities around the world including New
York, San Francisco, Washington, D.C., and London. Always wanting to give back and foster the development of young designers, MichaelBattaglia has lent her expertise teaching interior design courses at the Parsons School of Design and California College of
the Arts. Currently, MichaelBattaglia is the design director at Nemo Tile Company, where her work focuses on showroom and layout design as well as decisionmaking and research relating to new products. As design director, she works closely with designers and manufacturers offering personalized client services and ensuring that all products are being communicated effectively. “I’m excited to begin my tenure as IIDA NY’s president,” said MichaelBattaglia. “This organization has been a necessary tool for me to connect with so many talented people in the community, elevating my designs and skills, and I look forward to furthering its initiatives.” During her yearlong tenure as chapter president, MichaelBattaglia will provide inspiration to New York’s design community. She plans on finding creative ways to engage members and those outside of the tightknit architecture and design industry by developing exciting forums and outreach programs. MichaelBattaglia’s goal for 2016 is to offer speakers that inspire IIDA NY event attendees, so that audience members can walk away feeling creatively stimulated.
INDUSTRY NEWS
IIDA NY CHAPTER APPOINTS KATIE MICHAELBATTAGLIA AS PRESIDENT
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INDUSTRY NEWS
OVER 50 PERCENT SOLD AT BARN & VINE IN BRIDGEHAMPTON Price, Location, Craftsmanship and Four New Style Homes Make Barn & Vine the Hamptons Sweet Spot engaging current and new members DEVELOPMENT PARTNERS Continental Ventures and Pinewood Development announced today that Barn & Vine, a collection of 37 masterfully-crafted homes in Bridgehampton, has passed the 50 percent sold milestone. The announcement comes just as Douglas Elliman Development Marketing, with sales spearheaded by Terry Thompson and Aaron Curti, launch four new style homes; The Manor, The Addison, The Montauk and The Georgica. “We are thrilled to have achieved such an excellent sales milestone and we appreciate our wonderful clients for demonstrating such confidence in our ability to deliver beautiful, state-of-the-art homes created with meticulous attention to detail, the finest architecture and interior design,” says Jane Gol, president of Continental Ventures and Continental Pinewood. “Each home is designed to cater to the tastes of the discerning Hamptons buyer.” The Barn & Vine collection of homes offers a variety of exclusive styles: the Gambrel, Dutch Gambrel, Sweeping Gable, Twin Gable, Sonoma Barn, and Mecox Barn with additional variations tailored to buyer needs. Four new designs were added this summer including The Manor, The Addison, The Montauk and The Georgica. Homes are designed with open and airy floor plans, and top-of-the-line professional-grade appliances, features, fit-
tings and fixtures. In addition, there is a private, heated pool set within an architecturally designed landscape. “We pride ourselves on using only the best materials and construction methods to deliver these unique homes.“ says Uri Hason, president of Pinewood Development and Continental Pinewood. Priced between $2,895,000 and just over $4,000,000, the houses at Barn & Vine have proven a very appealing market entrant for both first time East End buyers as well as those looking to enhance their lifestyles with homes that are practically carefree. Residents of Barn & Vine can enjoy the Hamptons lifestyle in their spectacular new home through their membership to Chaloners at Barn & Vine, an integrated concierge and property management service that can assist with a wide array of errands, needs and desires. “We are very pleased with the velocity of sales to date which have exceeded our expectations,” says Douglas Elliman Development Marketing president and CEO Susan de França. “Barn & Vine is filling a niche in the Hamptons marketplace, offering best-in-class architecture and interior design, a fully comprehensive concierge program, a wide range of thoughtfully designed layouts, and sophisticated and refined finishes.”
NYC’S NEXT MEATPACKING DISTRICT HOT SPOT IS ON THE MARKET Price, Location, Craftsmanship and Four New Style Homes Make Barn & Vine the Hamptons Sweet Spot engaging current and new members MICHEL MADIE of Michel Madie Real Estate Services has announced the next sought-after commercial space available for lease – located in the white-hot Meatpacking District –amidst high-end shops like the Apple Store, Diane Von Furstenberg and Christian Louboutin; legendary nightlife including Le Bain at The Standard, Soho House and TAO; and within a block of the Highline and Chelsea Market: 409 West 14th Street, which joins the agency’s listing, 407 West 14th Street. 409 West 14th (three floors at 10,500 Sq. Ft.) is adjacent to 407 West 14th and brand new to the market. Michel Madie is now offering to lease it as a combination
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with 407 (five floors at 14,000 Sq. Ft.), making for a total of 24,500 Sq. Ft. The turn-key space is best suited for a restaurant, bar, lounge, club or retail use. In fact, 407 West 14th Street was formerly Manon – a swanky, multilevel restaurant with velvet-accented décor, while 409 West 14th Street was once home to the capital of NYC nightlife, Lotus. At this size, the properties could also be a fit for New York City’s next great food hall. “We are delighted to exclusively represent this substantial and stylish luxury commercial property in the fabulous Meatpacking District. 407 and 409 West 14th Street could house the next designer flagship
store, hip club, fine restaurant or trendy food hall,” said Michel Madie, Founder and President of Michel Madie Real Estate Services. “With such a multipurpose, adaptable space, the possibilities are endless. There is no doubt, however, that this space will house something truly legendary.” All licenses for 407 and 409 West 14th Street are permitted and the space boasts modern features, including an updated kitchen with the latest technology. Both spaces are divisible, with the potential to lease all floors or various combinations of floors. For more information visit www.mmadie.com
SHAW INDUSTRIES, the world’s largest carpet manufacturer, has signed a long-term lease to occupy 7,963 square feet at 853 Broadway in Union Square, announced The Feil Organization, the building’s owner and manager. The Berkshire Hathaway division will take occupancy of the entire third floor at the end of this year to use as a showroom. The third level is the first of three floors that recently were renovated with a glass curtain wall. “The striking visibility, combined with an exceptional view of Union Square as well as the building’s easy access to public transportation, made it the perfect location for Shaw,” commented Robert Fisher, Director of Commercial Leasing at Feil. “This is the first of what we know will be many leases at the building since the renovation. It is proof positive that our investment in the property has, and will continue, to pay dividends in the long term,” Fisher said. “We welcome Shaw Industries to 853 Broadway and look forward to the opening of their state-of-the-art showroom.” In addition to the recent façade renovation at the 21-floor office building, a full lobby renovation has also been completed. Other building tenants include Capital One Bank, Bond New York, LCM Commodities, TubeMogul, and MAC Cosmetics. Only two full floors remain available for lease. Located at the southwest corner of Broadway and 14th Street, the 212,000-square-foot 853 Broadway is in the heart of the rapidly growing retail district in and around Union Square. Pedestrian traffic totals 350,000 people daily and nearly 250,000 consumers visit the nearby Union Square Greenmarket weekly. The Union Square subway station is the fourth busiest in New York City, with more than 34 million riders yearly. Fisher represented The Feil Organization in the negotiations. Nicholas Weld and Michael Affronti of CBRE represented Shaw Industries. Legal counsel was provided to Feil by in-house attorneys Brian Palumbo and Michelle Frankel. Kevin Walsh represented Shaw.
INDUSTRY NEWS
SHAW INDUSTRIES TO OPEN 7,963 SQ. FT. SHOWROOM AT FEIL’S 853 BROADWAY
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Publisher’s Page
You Have To See It To Be It
FOUNDER & PUBLISHER Lori M. Sokol
As we celebrate the 14th consecutive year that our magazine honors TOP Women in Real Estate, we find that each year the selection becomes more difficult. It has not become more difficult, however, because it is harder to find women to honor. Rather, it is because each year there is an increasing number of women who qualify.
ART DIRECTOR Kerstin Vogdes Diehn PUBLISHING CONSULTANT James Janson
From real estate development and architecture, to the law, brokerage, and marketing, more women are becoming increasingly successful. Yet, the real estate industry remains male-dominated, so the need to honor women is becoming increasingly important, for two reasons. First, it is important to pay tribute to women for the success they have already achieved. Secondly, and even more importantly, we need to show other women, particularly those new to the industry, what they are capable of achieving as well.
COPYWRITER/ RESEARCH ASSISTANT Jason H. Greenberg WEB DESIGN Design Disegno
As Billie Jean King said to me during an interview recently, “You have to see it to be it.” It is therefore our hope that these honorees will show future stars in the industry what they can also achieve.
ACCOUNTING Citrin Cooperman PRINTING AmericasPrinter Sokol Media, LLC 75 West End Avenue, #P15F New York, NY 10023 Ph: 973-769-7012 www.sokolmediaonline.com
Copyright by Sokol Media, LLC. No part of the publication may be reproduced or transmitted in any form or by any means without prior written consent from the publisher. The publisher reserves the right to accept or reject any advertising or editorial materials. Advertisers and/or their agents assume the responsibility for all content of published advertisements and assume responsibility for any claims against the published based upon the advertisement. Editorial contributors assume any claims against the publisher based on the published work. No part of this publication may be reproduced in any form or by any electronic ormechanical means, including information storage and retrieval systems without permission in writing from the publisher. All items submitted to Sokol Media, LLC. become the sole property of Sokol Media, LLC. Editorial content may not necessarily reflect the views of the publisher. All correspondence and inquiries should be addressed to: Sokol Media, LLC., 75 West End Avenue, #P15F, New York, NY 10023.
Enjoy the issue! Lori Sokol, Ph.D. Founder & Publisher Please address all comments and questions to lori@sokolmediaonline.com
Contents
4a
INDUSTRY NEWS
The IIDA NY Chapter appoints a new female President, while the next Meatpacking District hot spot comes to market.
8a
TOP Woman in Real Estate Susi Yu - Forest City Ratner Susi Yu, Exec. VP, Residential Development at Forest City Ratner Companies, knows that it is projects like Brooklyn’s Pacific Park and Manhattan’s 8 Spruce Street that are forever “changing the built environment in a meaningful way.”
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Calendar Industry Events October - December 2015
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Cover Story - TOP Woman in Real Estate
Samantha Sax - Elad Group Just ask Samantha Sax, Exec. VP of Marketing and Sales at Elad Group, what makes her firm’s properties so successful, and she will say, “Distinctive marketing strategies have made our projects truly unique.”
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14th Annual TOP Women in Real Estate
Madelyne Kirch Jodi Berman Melanie Krakower Suzanne Carlson Alison Novak Nicole Dosso Merrie Sesskin Laura Ettelman Amy Deacon Sole Cynthia Foster Jacky Teplitzky Laurie Grasso ...and one Man Steve Solomon www.sokolmediaonline.com • 1A
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A Special Edition from Sokol Media, Inc.
FALL 2015
Photo: Howard Wexler
TOP 15 WOMEN IN REAL ESTATE 2015
Jodi Berman Suzanne Carlson Nicole Dosso Laura Ettelman Cynthia Foster Laurie Grasso Madelyne Kirch Melanie Krakower Alison Novak Samantha Sax Merrie Sesskin Amy Deacon Sole Jacky Teplitzky ...and one Man Steve Solomon
SUSI YU Forest City Ratner 8 Spruce Street