Toni Mangas
START TH E P RES E NTATIO N
Shopper & Trade Marketing Portfolio
P ROJE CTS
Index 1 REVLON EMEA Merchandising Manager
2 START TH E P RES E NTATIO N
SERVICE INNOVATION GROUP Trade Marketing Account Manager
3 COTY Shopper & Category Manager for Astor, Rimmel, OPI, NYC, Pro's Les Cosmétiques
P ROJE CTS
REVLON
D2C STORE INDIA
PERMANENT DISPLAY AFRICA / POLAND
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SCOPE: EMEA DISTRIBUTORS MARKETS FUNCTION: VISUAL & PERMANENT MERCHANDISING MANAGER
POS LICENSE WITH MEDIA PARTNER REVLON X WW84
INDIA
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Direct-to-Customer Store Concept for LULU Mall in Delhi. Opening 2020.
AFRICA
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Permanent Display Design for Africa: IVORY COAST Pharmacy & outlets. KENYA Hypermarket Wall Display.
POLAND
6
1st Distributor Market in Europe for Revlon. Redesign of Planogram & Wall unit for ROSSMANN #1 retailer.
REVLON X WW84
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POS Displays Adhoc Design with WB Studios licensing approval across EMEA Distributor markets.
P ROJE CTS
SERVICE INNOVATION GROUP
APPLE BRAND ADVOCACY
ITUNES BRAND ADVOCACY
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SCOPE: ELECTRONICS & MEDIA CHANNEL IN SPAIN. FUNCTION: BRAND ADVOCATE PROGRAM MANAGER FOR APPLE & ITUNES
BUSINESS KPI REPORTING
APPLE BRAND ADVOCACY
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Execution of NPI & Visual Merchandising. Maintenance of Planogram and Incidence Management in POS. KPI Reporting.
ITUNES BRAND ADVOCACY
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Planogram Execution, Re-stocking, Retailer KPI Reporting to Customer.
BUSINESS KPI REPORTING
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Field Data Analysis and Customer Presentations with Strategy proposal to optimize KPIs Quarter to Quarter.
P ROJE CTS
COTY
FRAGANCES XMAS CAMPAIGN MASS CHANNEL
COSMETICS OPI - SHOP IN RESTYLING AT SHOP FOOD CHANNEL
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SCOPE: IBERIA MASS & PRESTIGE CHANNELS. FUNCTION: SHOPPER MARKETING & CATEGORY MANAGER FOR 5 COSMETIC BRANDS
PRO'S LES COSMÉTIQUES MERCHANDISING CARREFOUR
FRAGANCES XMAS CAMPAIGN
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Captain of Fragance Category in Hypermarkets on Xmas Campaign. Retailer Planogram and POS Materials.
RESTYLING COSMETICS HYPERMARKET
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Cosmetics Space Optimization & Restyling with bister Re-sizing and new Wall brand image . Trade implementation strategy per Retailer.
PRO'S LES COSMÉTIQUES
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New Planogram and Brand Image for Carrefour Private Cosmetic Brand. Execution in +350 POS.
P ROJE CTS
COTY (cont.)
RIMMEL4LESS CAMPAIGN ACTIVATION
ASTOR OPI - SHOP IN SHOP DEPARTMENT STORE POPAI 2016
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SCOPE: IBERIA MASS & PRESTIGE CHANNELS. FUNCTION: SHOPPER MARKETING & CATEGORY MANAGER FOR 5 COSMETIC BRANDS
OPI - SHOP IN SHOP
RIMMEL4LESS CAMPAIGN
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Price Re-positioning Campaign Design and Execution in Mass and Department Store channels.
ASTOR - POPAI 2016
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Astor New Gondola development with Willson&Brown vendor, winner of POPAI Gold Award in 2016.
OPI - SHOP IN SHOP
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Permanent Merchandising Design of OPI Nail Bars in 2014 brand deployment in Spain.
Questions?
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Let's get in touch. Mail: tonimangas@gmail.com Linkedin: https://www.linkedin.com/in/tonimangas/ Tel.: +34 678 513 347