Toni Mangas - Portfolio

Toni Mangas

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Shopper & Trade Marketing Portfolio

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Index 1 REVLON EMEA Merchandising Manager

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SERVICE INNOVATION GROUP Trade Marketing Account Manager

3 COTY Shopper & Category Manager for Astor, Rimmel, OPI, NYC, Pro's Les Cosmétiques

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REVLON

D2C STORE INDIA

PERMANENT DISPLAY AFRICA / POLAND

3

SCOPE: EMEA DISTRIBUTORS MARKETS FUNCTION: VISUAL & PERMANENT MERCHANDISING MANAGER

POS LICENSE WITH MEDIA PARTNER REVLON X WW84

INDIA

4

Direct-to-Customer Store Concept for LULU Mall in Delhi. Opening 2020.

AFRICA

5

Permanent Display Design for Africa: IVORY COAST Pharmacy & outlets.

KENYA Hypermarket Wall Display.

POLAND

6

1st Distributor Market in Europe for Revlon. Redesign of Planogram & Wall unit for ROSSMANN #1 retailer.

REVLON X WW84

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POS Displays Adhoc Design with WB Studios licensing approval across EMEA Distributor markets.

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SERVICE INNOVATION GROUP

APPLE BRAND ADVOCACY

ITUNES BRAND ADVOCACY

8

SCOPE: ELECTRONICS & MEDIA CHANNEL IN SPAIN. FUNCTION: BRAND ADVOCATE PROGRAM MANAGER FOR APPLE & ITUNES

BUSINESS KPI REPORTING

APPLE BRAND ADVOCACY

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Execution of NPI & Visual Merchandising. Maintenance of Planogram and Incidence Management in POS. KPI Reporting.

ITUNES BRAND ADVOCACY

10

Planogram Execution, Re-stocking, Retailer KPI Reporting to Customer.

BUSINESS KPI REPORTING

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Field Data Analysis and Customer Presentations with Strategy proposal to optimize KPIs Quarter to Quarter.

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COTY

FRAGANCES XMAS CAMPAIGN MASS CHANNEL

COSMETICS OPI - SHOP IN RESTYLING AT SHOP FOOD CHANNEL

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SCOPE: IBERIA MASS & PRESTIGE CHANNELS. FUNCTION: SHOPPER MARKETING & CATEGORY MANAGER FOR 5 COSMETIC BRANDS

PRO'S LES COSMÉTIQUES MERCHANDISING CARREFOUR

FRAGANCES XMAS CAMPAIGN

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Captain of Fragance Category in Hypermarkets on Xmas Campaign.

Retailer Planogram and POS Materials.

RESTYLING COSMETICS HYPERMARKET

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Cosmetics Space Optimization & Restyling with bister Re-sizing and new Wall brand image . Trade implementation strategy per Retailer.

PRO'S LES COSMÉTIQUES

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New Planogram and Brand Image for Carrefour Private Cosmetic Brand.

Execution in +350 POS.

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COTY (cont.)

RIMMEL4LESS CAMPAIGN ACTIVATION

ASTOR OPI - SHOP IN SHOP DEPARTMENT STORE POPAI 2016

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SCOPE: IBERIA MASS & PRESTIGE CHANNELS. FUNCTION: SHOPPER MARKETING & CATEGORY MANAGER FOR 5 COSMETIC BRANDS

OPI - SHOP IN SHOP

RIMMEL4LESS CAMPAIGN

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Price Re-positioning Campaign Design and Execution in Mass and Department Store channels.

ASTOR - POPAI 2016

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Astor New Gondola development with Willson&Brown vendor, winner of POPAI Gold Award in 2016.

OPI - SHOP IN SHOP

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Permanent Merchandising Design of OPI Nail Bars in 2014 brand deployment in Spain.

Questions?

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Let's get in touch.

Mail: tonimangas@gmail.com Linkedin: https://www.linkedin.com/in/tonimangas/ Tel.: +34 678 513 347