Brand_book_Insart by julia sokolvak

Brand Guidelines

Content OUR BRAND

STATIONERY

Who are we?

Our brand is

IDENTITY Our logo

Logo construction

Clear space

Personal business cards

Letterhead

Envelope C-65

OFFICE SUPPLIES Notebook

Logo sizes and positions on media advertising formats

Pen, pin badge and keychain

Minimum logo sizes

Polybag

Logo variations

Paper bag

Prohibited use of the logo

Mug and coaster

Clock

Desktop flag

Wall flag

Postcards

Recommendations on the use of logotype In joint with dealers and partners advertisement actions

COLOR SYSTEM Primary color palette

Secondary color palette

Color ratio

TYPEFACE

CORPORATE CLOTHES T-shirt and hoodie

Hoodie

COMMUNICATIONS

Heading typography

Body typography

Power Point presentation

Signature for Email

headers and body text

Corporate business cards

Brand Guidelines

WELCOME TO THE INSART

OUR DESIGN FOUNDATION.

BRAND GUIDELINES. THESE GUIDELINES EXIST TO MAKE

Our brand is more than our logo.

US LOOK CONSISTENTLY

number of core elements and

AWESOME!

guiding principles that combine to

It is a design scheme made up of a

create a distinctive look and feel that is immediately recognizable as

FOLLOW THESE GUIDELINES

INSART.

AS YOU CREATE MARKETING

This guide will help to familiarize you

MATERIALS, INTERNAL AND

with the core brand elements to

EXTERNAL

producing dynamic and powerful

COMMUNICATIONS.

communications with a degree of

Brand Guidelines

assist you in designing and

flexibility.

Our Brand

Brand Guidelines

WHO WE ARE INSART is a software development

Established in 1993, INSART has

company with a specific focus on

headquarters in New York, the United

Java, our core technology, and solid

States, and software engineering and

expertise in FinTech & financial

R&D labs in Kharkiv and Kyiv,

services, our priority business

Ukraine, with about 60 software

domain.

engineers on board.

Thanks to our seamless agile-based

Nowadays, INSART is a mature and

SDLC, our customers trust our

remarkably qualified team that offers

dedicated software engineering

a host of advantages any one of

teams to develop and deliver usable,

which can become mission-critical in

scalable, reliable and secure FinTech

making your software project a

and enterprise software products for

success.

them.

Brand Guidelines

INStitute for Advanced Research and Technology. Our Brand

OUR BRAND IS: Java-based, FinTech-oriented & data-driven software product development services with full SDLC for scaling software companies.

MISSION: We make our customers' ideas a reality by using a full Java development life cycle

VALUES: • Teamwork • Customer Orientation • Professionalism • Education & Development • Engagement

Our Brand

Smart software engineers for FinTech & Java software development. Brand Guidelines

Identity

Brand Guidelines

SYMBOL IDEA

TAGLINE PHILOSOPHY

The main concept of the logo is a mix of tagline of "connect the

We connect dots to see a big picture in everything we do. We

dots", the year the company was founded in binary system

connect people into teams, miscellaneous elements into a coherent

(199310 = 0111 1100 10012) and a schematic screen of Vacuum Tube

UI with efficient UX, various entities into a well-designed database,

Computer (like ENIAC).

business processes into a working business-system. Designing a complex software architecture, we connect components into a single software system. In a full software development life cycle we connect all development processes into a seamless system producing a ready-to-work software.

WE CONNECT THE DOTS TO DEVELOP CONSIDERABLE THINGS. Logotype

INSARTâ&#x20AC;&#x2122;s logo represents touchpoint and connection. INSARTâ&#x20AC;&#x2122;s logo combines three elements: the logotype, the tagline and symbol. These elements never should changes. Position, size, and color, along with the spatial and proportional relationships of the INSART logo elements, are predetermined and should not altered. Symbol

Tagline

Used consistently, they will reinforce public awareness of the company.

Identity

Logo

Brand Guidelines

LOGO CONSTRUCTION

SYMBOL CONSTRUCTION

This diagram presents the principles on which is based the logo and the company symbol. This scheme should be guided only in the event that for some technical reasons it is impossible to use the electronic version of the corporate logotype, symbol or logo. In all other cases, only the original

HORIZONTAL LOGO CONSTRUCTION

0.5x

files should be used for correct playback corporate unit.

VERTICAL LOGO CONSTRUCTION

Brand Guidelines

Identity

CLEAR SPACE

HORIZONTAL LOGO WITH CLEAR SPACE

To ensure high visibility and an uncluttered presentation, always

maintain clear space around the signature.

"Clear space" - is the minimum allowable space around the logo, free from any kind of graphics and text. It is determined by the distance "X"

from the boundaries of the elements. VERTICAL LOGO WITH CLEAR SPACE

An area equal height of lotype (â&#x20AC;&#x153;xâ&#x20AC;? in the diagrams below) should be keep clear on all sides of the signature.

Note that the clear space will change depending on the size of the

signature.

Identity

Brand Guidelines

LOGO SIZES AND POSITIONS ON MEDIA ADVERTISING FORMATS

Shown at 20% of actual size

For media and advertising formats always, maintain the optimum size logo. On any given format-landscape or vertical-the perfect logo placement is in any corner position or center.

A3 / logo size: 110.5 x 25mm

LOGO POSITIONS

A4 / logo size: 78 x 17.5mm

A5 / logo size: 55.2 x 12.5mm

Shown at 20% of actual size

Corner position

Center position

Brand Guidelines

Identity

MINIMUM LOGO SIZES

MINIMUM SIZE IN PRINT

MINIMUM SIZE IN SCREEN

The minimum Horizontal logo height

18px

for print is 6,5mm. The minimum Vertical logo height is 9,5mm. The

Horizontal logo

minimum Symbol height is 6,5mm. The minimum Horizontal logo height 9.5mm

for web pages and applications is 18px. The minimum Vertical logo height for is 26px. The minimum

Vertical logo

26px Vertical logo

Symbol height is 18px, considering the screens pixel density is 72 PPI. 6.5mm

The minimum sizes described above

Symbol

18px Symbol

do not include clear space. The minimum sizes described above are applicable for displays of 72 PPI. If

16px

the display screens have higher PPI (e.g. retina), minimum sizes should

Favicon

be adapted proportionally.

Identity

Brand Guidelines

LOGO VARIATIONS

PRIMARY LOGO COLOR VARIATIONS

The logo can be published in four primary variations: A. The color version on white or light background.

B. The color version on dark blue background. C. The solid color logo on a dark background. D. The solid color logo on a white or

SECONDARY LOGO COLOR VARIATIONS

light background. The color of the symbol and logotype must be identical. Our logo or background color maybe any color within The INSART color pallet. Contrast is important-use a white logo on color background and a color on white backgrounds.

Brand Guidelines

Identity

PROHIBITED USE OF THE LOGO

PLEASE DON’T...

A. Don’t rearrange the logo elements. B. Don’t change the proportions between the symbol and logotype.

C. Don’t stretch the logo. D. Don’t rotate the logo. E. Don’t convert the color logo to greyscale. Use solid black or white colors. F. Don’t add a drop shadow to the logo. G. Don’t use non-approved colors. H. Don’t use the logo on a complex background, which makes the logo indistinguishable.

Identity

Brand Guidelines

RECOMMENDATIONS ON THE USE OF LOGOTYPE IN JOINT WITH DEALERS AND PARTNERS ADVERTISEMENT ACTIONS

LOGO POSITIONS ON ADVERSIZING FLYER

To ensure high visibility, perfect logo placement is in any corner position.

A size of logo must be no less than 5% from the area of layout and not less other logos of dealers and partners in one row with him.

Brand Guidelines

Identity

Color System

Brand Guidelines

PRIMARY COLORS PALETTE The INSART primary color palette

WHEN TO USE

HOW TO USE

combination reflects our inspiring

• Use these colors on all materials for business

• Our primary blue color should dominate in every

brand personality. All colors in the

development or more format interaction.

piece you create.

INSART color palette have preside

• These colors must be used in every creating toolkits

• Orange primary color should be used to highlight the

references, shown in the

for the platform, static page header, and general

elements of brand communication.

specifications on this page. Use

materials.

consist of Blue and Orange. A

these colors at full intensively or as tints.

Blue

Pantone

2738 C

CMYK

C100 M92 Y0 K1

RGB

R6 G3 B141

HEX

06038D 100%

80%

60%

40%

20%

60%

40%

20%

Orange Pantone

165 C

CMYK

C0 M70 Y100 K0

RGB

R255 G103 B31

HEX

FF671F 100%

Brand Guidelines

80%

Color System

SECONDARY COLORS PALLETE The secondary colors are 3

WHEN TO USE

HOW TO USE

support the primary colors. These

• Charts or info graphic, or web elements.

• Only use neutral colors for presentation slide

colors should be used when

• More expressive graphic communications

backgrounds.

absolutely necessary. Preference of

(Such as poster).

• Never use the secondary colors on their own. They

INSART is only use primary colors

• Presentation slide backgrounds.

should only be used to complement the colors.

additional colors that can be used to

across most communications. Pantone

429 C

CMYK

C21 M11 Y9 K23

RGB

R162 G170 B173

HEX

A2AAAD

Pantone

284 C

CMYK

C59 M17 Y0 K0

RGB

R108 G172 B228

HEX

6CACE4

Pantone

564 C

CMYK

C43 M0 Y23 K0

RGB

R134 G200 B188

HEX

86C8BC

Color System

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

Brand Guidelines

COLOR RATIO

Use the pie chart to guide you in balancing primary and secondary colors in INSART branded materials.

50%

COLOR BALANCE

• Use our colors for a consistent platform that allows other design elements. • Case by case, color ratio depend on the individual application.

10%

• Use the ratio pie chart to the right to make sure you’re balancing our colors correctly.

10% 25%

15%

Brand Guidelines

Color System

Typeface

Brand Guidelines

HEADING TYPOGRAPHY Typography plays an important role

PIER SANS REGULAR

PIER SANS ITALIC

ABCDEFGHIJKLMNOPQSTUVWXYZ

personality and ensures clarity and

abcdefghijklmnopqstuvwxyz

harmony in all communications.

1234567890!?();:.

PIER SANS BOLD

PIER SANS BOLD ITALIC

ABCDEFGHIJKLMNOPQSTUVWXYZ

abcdefghijklmnopqstuvwxyz

1234567890!?();:.

in communicating an overall tone and quality. Careful use of typography reinforces our

The INSART primary typography typeface for printing and online materials is Pier Sans. Please note that it is not permitted for use this typeface for body text.

regular

bold

Peir Sans regular is used for INSART tagline. It should also be used for all standard headlines and titles.

Brand Guidelines

Typeface

BODY TYPOGRAPHY The INSART primary typeface for

GOTHAM PRO LIGHT

GOTHAM PRO REGULAR

ABCDEFGHIJKLMNOPQSTUVWXYZ

Gotham Pro the typeface to use on

abcdefghijklmnopqstuvwxyz

all documents where Pier Sans is

1234567890!?();:.

GOTHAM PRO MEDIUM

GOTHAM PRO BOLD

ABCDEFGHIJKLMNOPQSTUVWXYZ

abcdefghijklmnopqstuvwxyz

1234567890!?();:.

GOTHAM PRO BLACK

GOTHAM PRO ITALIC

ABCDEFGHIJKLMNOPQSTUVWXYZ

abcdefghijklmnopqstuvwxyz

1234567890!?();:.

body text on printing and online materials is Gotham Pro.

unavailable or inappropriate. It prevents the documents from being reflowed and displayed in random default typeface. Typical application include letters, presentations, websites and documents.

Typeface

Brand Guidelines

HEADERS AND BODY TEXT The preferred color for the Header is

HEADER 1

blue, but it can also appear in orange, grey and white when displayed on a dark backgroun.

Size

40 pt

Leading

48 pt

Lorem ipsum dolor

HEADER 2

Size

30 pt

Leading

38 pt

Size

18 pt

Leading

28 pt

Lorem ipsum dolor

HEADER 3

Sed diam nonummy nibh euismod

BODY TEXT

Brand Guidelines

Size

10 pt

Leading

15 pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex

Typeface

Stationery

Brand Guidelines

CORPORATE BUSINESS CARDS

Frontside

Please note all measurements

Dimensions:

85x55 mm Shown at 100% of actual size.

2 Rector Street, Suite 1202 New York, NY, 10006, USA +1 914 294 3318

Adress block:

vsolo@insart.com

Gotham Pro Light / Bold :

6,5 pt

Leading

10 pt

www.insart.com

6,5

Header block:

Pier Sans Regular Size

6,5

Leading

10 pt

Frontside

6,5

Backside

2 Rector Street, Suite 1202 New York, NY, 10006, USA +1 914 294 3318 vsolo@insart.com www.insart.com

Brand Guidelines

Stationery

FinTech & Java Software Development

Size

FinTech & Java Software Development

6,5

are in mm.

PERSONAL BUSINESS CARDS

Frontside

Please note all measurements

Dimensions:

85x55 mm

VASYL SOLOSHCHUK

Shown at 100% of actual size.

2 Rector Street, Suite 1202 New York, NY, 10006, USA O: +1 914 294 3318

CEO

Name:

vsolo@insart.com

Pier Sans Bold :

9 pt

Leading

12 pt

www.insart.com

6,5

Title: Pier Sans Regular Size

6,5 pt

Leading

10 pt

Frontside

6,5

Backside

Adress block:

Gotham Pro Light / Bold Size

6,5 pt

Leading

10 pt

VASYL SOLOSHCHUK

2 Rector Street, Suite 1202 New York, NY, 10006, USA O: +1 914 294 3318

CEO

Header block:

vsolo@insart.com

Pier Sans Regular Size

6,5 pt

Leading

10 pt

M: +38 050 325 8730

Stationery

www.insart.com

FinTech & Java Software Development

Size

M: +38 050 325 8730

FinTech & Java Software Development

6,5

are in mm.

Brand Guidelines

LETTERHEAD

Please note all measurements are in mm.

25 2 Rector Stree, Suite 1202 New York, NY 10006, USA

+1 914 294 3318 info@insart.com www.insart.com

11.5

Dimensions: 25

210x297 mm Shown at 50% of actual size.

September 2, 2017

LOREM IPSUM

John Smith Street City, State ZIP Code

DOLOR SIT AMET

Adress block1:

Country

Gotham Pro Light / Bold

Size

8 pt

Dear Name Surname,

Leading

12 pt

Header block:

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum

Pier Sans Regular

praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit

dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore

Size

18 pt

magna aliquam erat volutpat. Ut wisi enim ad sent luptatum zzril delenit augue duis dolore te

Leading

28 pt

nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum

feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinci unt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Body:

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum

Gotham Pro Light / Bold Size

9 pt

Leading

15 pt

dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore

12.5

Brand Guidelines

Stationery

ENVELOPE C-65 Frontside

Please note all measurements are in mm.

15 15

Dimensions:

229x114 mm Shown at 50% of actual size.

John Smith Street City, State ZIP Code

Country

Adress block:

Gotham Pro Light / Bold Size

9 pt

Leading

15 pt

Header block:

11.5 15

Pier Sans Regular Size

9 pt

Leading

15 pt

Stationery

Backside

+1 914 294 318

2 Rector Street, Suite 1202

info@insart.com

New York, NY

www.insart.com

10006, USA

FINTECH & JAVA

SOFTWARE DEVELOPMENT

Brand Guidelines

Office Supplies

Brand Guidelines

NOTEBOOK Please note all measurements are in mm.

Dimensions:

9.9

148x210 mm Shown at 60% of actual size. Header block:

Pier Sans Regular Size

21pt Center position

Be Smart 30

Office Supplies

Brand Guidelines

PEN, PIN BADGE AND KEYCHAIN Please note all measurements are in mm.

PEN 49 Pen length:

140 mm Shown at 100% of actual size. Canvas size: Width

49 mm

Length

5 mm

PIN BADGE 13.2

Diameter:

25 mm Shown at 100% of actual size. Logo size: Width

12 mm

Length

13,2 mm 8.8

KEYCHAIN Dimensions:

9,5x3, 3x0,7 см Shown at 100% of actual size.

Canvas size: Width

39 mm

Length

8,8 mm

Brand Guidelines

Office Supplies

POLYBAG Please note all measurements are in mm.

Dimensions:

400x550 mm Shown at 27% of actual size.

180

Center position

135

Office Supplies

Brand Guidelines

PAPER BAG Please note all measurements are in mm.

Dimensions:

240x350x100 mm Shown at 35% of actual size. 16 Header block:

Pier Sans Regular Size

34pt

Center position

Be Smart

Brand Guidelines

Office Supplies

MUG AND COASTER Please note all measurements are in mm. MUG: 60 Diameter:

80 mm Weight:

95 mm Shown at 65% of actual size Canvas size: Width

60 mm

Length

190 mm

190

Header block:

Pier Sans Regular Size

15 pt

Leading

20,5 pt

COASTER:

Dimensions:

90x90 mm Shown at 70% of actual size

Office Supplies

Brand Guidelines

CLOCK

45.5

Please note all measurements are in mm.

Diameter:

25 mm Shown at 50% of actual size.

Canvas size: Width

209,5 mm

Length

209,5 mm

209.5

Brand Guidelines

Office Supplies

DESKTOP FLAG 20

Please note all measurements are in mm.

Dimensions:

280x140 mm Shown at 35% of actual size. 20

Office Supplies

Brand Guidelines

WALL FLAG Please note all measurements are in mm.

150

Dimensions:

1350x900 mm Shown at 10% of actual size.

150

Brand Guidelines

150

Office Supplies

POSTCARD Frontside

fold line

VARIATIONS

Please note all measurements

are in mm.

CARD COVER

WWW.INSART.COM

Dimensions:

150x150 mm Shown at 40% of actual size. Header block: FINTECH & JAVA

Pier Sans Regular Size

13 pt

Leading

21 pt

SOFTWARE DEVELOPMENT

FINTECH & JAVA SOFTWARE DEVELOPMENT

Site block:

Pier Sans Regular Size

9 pt

Leading

15 pt

Dear Name Surname,

HAPPY NEW YEAR AND MERRY CHRISTMAS

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

Body:

nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation

Gotham Pro Light / Bold Size

9 pt

Leading

15 pt

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

140

Ut wisi enim ad sent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinci

Sincerely yours, NAME SURNAME HAPPY EASTER DAY

Backside

fold line

Shown at 25% of actual size 140

Office Supplies

Brand Guidelines

Corporate Clothes

Brand Guidelines

T-SHIRT Please note all measurements are in mm.

Shown at 10% of actual size.

CONNECTING THE DOTS

Canvas frontside size: Width

50 mm

Length

54,5 mm

Canvas backside size: Width

340 mm

Length

342 mm

Frontside

Backside

COLOR BALANCE

White T-shirt

Corporate Clothes

Blue T-shirt

Orange T-shirt

Brand Guidelines

HOODIE Please note all measurements are in mm.

Shown at 10% of actual size. CONNECTING THE DOTS

Canvas frontside size: Width

50 mm

Length

54,5 mm

Canvas backside size: Width

340 mm

Length

342 mm

Frontside

Backside

COLOR BALANCE

White Hoodie

Brand Guidelines

Blue Hoodie

Orange Hoodie

Corporate Clothes

Communications

Brand Guidelines

POWER POINT PRESENTATION Shown at 35% of actual size

SOFTWARE PRODUCT DEVELOPMENT SERVICES

Tytle INSART is a software engineering company with a solid expertise in Java EE, JavaScript, Cloud, SQL/NoSQL databases, Big Data & Data Science, Mobile Apps and all the related technologies. Thanks to SMART ENGINE, our custom Agile-based and risks mitigation approach, we successfully develop and deliver premium quality Enterprise Software products that cover FinTech, E-Commerce, Telecom & Networks and other industries. Established in 1993, INSART has headquarters in New York, the United States, and software engineering and R&D labs in Kharkiv and Kyiv, Ukraine. Nowadays, INSART is a mature and remarkably qualified team that offers a host of advantages any one of which can become mission-critical in making your software project a success.

SOFTWARE PRODUCT DEVELOPMENT SERVICES 1

SOFTWARE PRODUCT DEVELOPMENT SERVICES

Tytle

INSART is a software engineering company with a solid expertise in

Java EE, JavaScript, Cloud, SQL/NoSQL databases, Big Data & Data

Science, Mobile Apps and all the related technologies.

Thanks to SMART ENGINE, our custom Agile-based and risks

mitigation approach, we successfully develop and deliver premium

quality Enterprise Software products that cover FinTech, E-Commerce,

Telecom & Networks and other industries.

Established in 1993, INSART has headquarters in New York, the United

States, and software engineering and R&D labs in Kharkiv and Kyiv,

Ukraine.

Nowadays, INSART is a mature and remarkably qualified team that

offers a host of advantages any one of which can become

mission-critical in making your software project a success.

Brand Guidelines

Corporate Clothes

POWER POINT PRESENTATION Shown at 35% of actual size

SOFTWARE PRODUCT DEVELOPMENT SERVICES

Tytle

Some Facts about INSART

Analysis and Consulting Project analysis and reguirements management Business process modeling Data modeling

INSART is a software engineering company with a solid expertise in

Name

INSART

Industry

Computer Software

Science, Mobile Apps and all the related technologies.

Year of Foundation

1993

Thanks to SMART ENGINE, our custom Agile-based and risks

Number of Employees

60+

Main Service

Software Engineering

Website

http://www.insart.com

Location

NewYork, USA

Java EE, JavaScript, Cloud, SQL/NoSQL databases, Big Data & Data

mitigation approach, we successfully develop and deliver premium quality Enterprise Software products that cover FinTech, E-Commerce, Telecom & Networks and other industries. Established in 1993, INSART has headquarters in New York, the United States, and software engineering and R&D labs in Kharkiv and Kyiv, Ukraine.

Kyiv&Kharkiv, Ukraine Warsaw, Poland Kaunas, Lithuania

Nowadays, INSART is a mature and remarkably qualified team that offers a host of advantages any one of which can become mission-critical in making your software project a success.

SOFTWARE PRODUCT DEVELOPMENT SERVICES

Software Engineering and R&D Potential:

Number of Employees (September, 2014)

270 5’5 +years years is total team

80%

experience in IT

Full-cycle Custom Software Provider in the Full Sense of the Term

65’000 + man hours

is an average experience in IT per team member

served for

50%

Analysis and Consulting

Enterprise Service Bus implemetation

Business process modeling

Manageable data connectors

Data modeling

Portal intergration

Solution architecture design

Ad hoc application integration

Security consulting and audit

the biggest client

Application Development

Support & Maintenance

of the company’s

Custom application development

Online helpdesk

software

of the team

employees hold

Product development

2nd and 3rd level support and maintenance

engineers have

graduated

PhD degrees, or are

Third party solution and framework customization

4th level support including application enhancements

development

Front end

with honors

currently involved

Software solution optimization, reengineering and

Third party solution support & maintenance

experience

(HTML5/JS) skills

in PhD research

performance tuning

55%

Migration from legacy technologies to Java

33%

Integration

Project analysis and reguirements management

Communications

Brand Guidelines

POWER POINT PRESENTATION Shown at 35% of actual size

SOFTWARE PRODUCT DEVELOPMENT SERVICES

Complex Multilayers Architecture Design Webservices

Engagemant Models

Web UI

Android Application

HTML 5, JQuery, Flash IPV6, HTTP, SSL, SOAP, JSON, TLS AX-WS Restful

JSF, Servlets, RichFaces

Spring Web MVC Spring AOP, Spring Context

B2B Webservice Client

Protocol GWT

EJB, CDI

Spring ORM, Spring DAO

JPA, OpenJPA, Hibernate, JDBC Tomcat, JBoss, WebLogic, GlassFish

Oracle, MySQL, PostgreSQL, IBM DB2, Cassandra, MongoDB, NOSQL, Hazelcast, InterSystem Cache DB MS Windows, Linux, Solaris Amazon AWS & EC2, own data center, etc.

Client / UI

View Controller/ Business Logic

MyBatis, IBATIS, Dozer

Model Moddleware

Dedicated Team

Fixed Price & Fixed Scope

Time & Materials

INSART’s financial services practice focuses

on various trading applications, payment

processing solutions and data analytics. All

of our engineers speak the language of

finance. They understand the data,

workflows, compliance requirements, and

math behind securities valuations, risk and

Cloud

trading.

Databases

SOFTWARE PRODUCT DEVELOPMENT SERVICES

Universal Derivative Trading Platform Description of the project The system is a clustered, highly load-resistant solution that uses Amazon

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Elastic Compute Cloud (Amazon EC2), and intricate mathematical optimization algorithms to solve advanced tasks. It is fully integrated with the financial market data providers.The system’s functionality supports full-cycle trading across multiple asset classes, including derivatives, such as US treasury

+1 914 294 3318

bonds, IRS (interest rate swaps), and more.

sales@insart.com

www.insart.com

Project detail Client

A-ny-based It and software engeniring firm.

Industry :

Finance, Trading platform

Lifetime :

60 months

Effort

160+man-months

Team

1 project manager, 4 software engineers, 1 business analyst, 1 QA engineer, and 1 mathematical algorithms’ developer and analyst.

Technologies 10

Brand Guidelines

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From: John Smith Subject: Brand Guidelines Date: May 25, 2016 10:14 Cc:

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Dear Grigorii, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Vasyl Soloshchuk CEO E P G S W

vsolo@insart.com 914.294.3318 +38.050.325.8730 soloshchuk www.insart.com

FinTech & Enterprise Software Development

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