The Anandam Manufacturing Company was established back in 2012 as a manufacturer of garments by Anand Agarwal (Goyal & Mitra, 2016).
Being an engineer in the field of textile and garments, Agarwal believed that there was a need for specific products in the industry.
He was a proponent in creating his own small manufacturing unit to make formal party dresses. Although the garment industry sector was noted be competitive in nature and specifically in India as well, he believed that idea of quality dresses was lacking in the market.
Since opening his business with a limited cash investment, his revenue has more than doubled over the period of approximately 3 years. Yearly revenue increased from 2 million to 8 million with profits in 2015 equaling to 0.84 million.
However, with this growth and the estimated growth of the garment industry in India,
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