Week 3 Assignment: Value-based ManagementLonnie Isham MBA-521-82A September 19th, 2020
Sarah Shell had some thinking to do. After moving her business from Calgary, Alberta to Toronto, Ontario due to increasing demand for her handbags; she needed to figure out if she should outsource the making of her handbags, or if she should keep the manufacturing local (Welsh, 2016).
She also needed to think about the market she was in, and it’s potential for growth, along with finding other ways to increase sales while decreasing material costs (Welsh, 2016). She wasn’t concerned about the move affecting the popularity of her handbags in any sort of negative way.
She was also thinking that being in a bigger market would help with the exposure of her product and create more demand.
One of the first changes that Sarah
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