JACquemus FASHION ADVERTISEMENT SOL VEGA LUCIA MACLEAN
JACQUEMUS Origin -
South of France
Owner -
Simon Porte Jacquemus
Social Media -
Instagram : 1.5 Million Facebook : 62.636 Thousand
Target Market -
For individuals who appreciate a strong narrative and concept behind their clothing especially compared to collections that are very tend aware. Costumers of the brand admire playful, wearable garments at an affordable price point. The brand may be especially interesting to those who welcome a youthful personality and affiliation to France.
Statement Jacquemus is a brand that evokes child-like, free spirit elegance through bright colors, assymmetry and over-sized coats with a combination of sheer knits.
iDea
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
Demi Journee explores a combination of natural rythmic flow and tension.The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy and sunshine to the viewers.
Inspiration
FPO
NATURAL MAKE UP
11 of october
GABRIELLE RAM , MARIA SOFIA MOTTA , HANNA REK
HIVE SWIMMING POOL
ZAPHALOS
POses
Make up
M A K E A N D H A I R
Lighting
styling
photo INspiration
S C H E D U L E
Shoot 1 fabric in the middle Models sitting dandose la espaldas dando el perfil
Shoot 11 Fabric shot taken from a diagonal angle One Model leaning on the other’s lap
Shoot 111 Models centered facing opposite directions slightly showing shoulders under coats
SHoot direction
behind the scences
contact sheet
INSPIRATION FOR REPETITION
PHOTOS
FINAL AD