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EDITOR'S LETTER

EDITOR'S LETTER

Mindi Linscombe, owner of Something New in Colorado Springs, Colorado, knows what it is like to be disappointed as a bride.

Her frustrating experience led her and her husband, Jordan, to open their store to create a better experience for brides and to ensure that no other bride would go through what she did.

“When I searched for my own bridal gown for my wedding, it started off as a very disappointing experience,” says Mindi. “Many of the places I went treated me like a number or blatantly cared more about their dresses than they did me, a real customer standing there in the store. I eventually found my gown, but had to go to great lengths — even out of state — to find the experience for which I had hoped.”

Since Something New opened in 2008, thousands of brides all across the country have flocked to the beautiful store. Brides tell us that they come not only for a beautiful and quality gown in a stunning setting, but for the “Something New experience.”

Brides come to Something New rather than somewhere else because they know they will be celebrated, treated with personal attention, and find exactly what they want for their big day.

“My experience at Something New was amazing,” bride Christy says. “As soon as my mom and I walked in the door, they had smiling faces and were completely engaging. My consultant was wonderful and made me feel like I was the only one there. I was from out-of-state, like completely across the country, and she didn’t even flinch. When I initially tried on “my dress,” but felt I needed some time to mull it over, there was absolutely no pressure! As soon as I walked back in their doors to officially make it real, they were so excited for me. All the staff members were amazing; they worked as a team helping each other when one of them had questions. I even heard one of them say, ‘I wear my Apple Watch so when one of my brides has a question, they text me and I can get right back to them.’ Amazing customer service in my mind! Thank you for making this such a great experience!”

As a recently engaged bride, the home to Colorado’s greatest bridal experience invites you to make an appointment where you can see what brides from all over are raving about: the new and beautiful 10,000 square foot building with panoramic mountain views, elegant lighting, the personal stylists and bridal suites, and a truly celebratory shopping experience that puts the bride first.

This season, Something New’s exclusive in-house line, the Brooklyn Grace Collection, features brand new styles and fresh looks that were hand-picked by Mindi and the team. Curated by Mindi, the Brooklyn Grace collection was inspired by the birth of her daughter, Brooklyn Grace Linscombe, born after three boys.

“Over the years, I have gleaned tremendous insight into what brides really want by going through a process of alterations and sketching gowns side by side with brides,” says Mindi. “I have used that knowledge to create this amazing collection of gowns that I would love for my own daughter to wear! This experience has allowed my team and I to put together an incredible collection of designs and styles we love, for ourselves and our own daughters.”

“Throughout the last year, my team and I have been hard at work selecting designs for the 2023 Brooklyn Grace Collection,” continues Mindi. “I know you’ll love it as much as we do. The designs are gorgeous, and the dresses are high-quality. I have worked hard to put my own unique touches on every single style.”

In addition to being a hand-selected private collection, a portion of the proceeds from each dress sold from the Brooklyn Grace Collection is donated to the Something New Foundation — a brand new philanthropy by Something New — allowing brides to give back to some incredible causes. In previous years, we’ve partnered with Compassion International which aims to positively impact long-term development of children living in poverty through child sponsorship and humanitarian aid. We’ve also partnered with Children’s Hospital Colorado, is one of the top children’s hospitals in the nation, which has a very special personal connection with the Something New family.

“I am so blessed to have been able to contribute to and be a part of the missions of these organizations,” says Mindi. “We’re excited to be able to give back to such noble causes.”

Something New invites you to learn more about causes we support at www.somethingnewboutique.com/we-support.

The 2023 Brooklyn Grace Collection will feature a wonderful balance of classic looks, destination gown options, and daring yet elegant gowns with cathedral-length trains and hand beading.

“After my daughter was born, I kept thinking about the fact that every bride is someone’s daughter,” says Mindi. “I want the very best for my own daughter, and I wanted this collection to reflect that. Every bride, every daughter, deserves to feel so loved, treasured, and special on their day.”

There are many amazing wedding professionals who have worked hard to help tell the Brooklyn Grace story! The beautiful pictures of 2023 Brooklyn Grace gowns you see in this magazine are the result of a hand-picked team of incredible talent. Tina Joiner Photography worked with us to create these amazing images at The Venue at Crooked Willow Farms. We made some new furry friends (who were incredibly photogenic) and were able to capture some spectacular moments in these gorgeous dresses!

Mindi invites you to come and see this stunning collection in person.

The Brooklyn Grace Collection pulls from Mindi’s personal experience in being a bride and her experience working with so many wonderful brides at Something New, carefully listening to what brides of all ages and body types want for their big day. To see the new line, please call us or visit online to schedule your appointment!

“I can hardly wait for you to come in to see these new looks on you and your friends,” says Mindi. “We look forward to getting to know you and hearing about the current chapter of your unique wedding story. Also, if you know someone engaged, please be sure to share this story with them!”

Mindi and all the stylists at Something New find great satisfaction in helping brides find the perfect dress that will bring out their confidence and beauty. After meeting Mindi and seeing how she and her staff care for the brides that come into her store, it is our hope that you or a bride you know will have the chance to have the experience of being assisted in your search for the perfect wedding gown by this exceptional trendsetter in the bridal industry.

Get ready for the experience of a lifetime by calling Something New at (719) 282-6500 or visiting our website at www.somethingnewboutique.com. Set up your appointment and find your Something New! know will have the chance to have the experience of being assisted in your search for the perfect wedding gown by this exceptional trendsetter in the bridal industry.

Get ready for the experience of a lifetime by calling Something New at (719) 282-6500 or visiting our website at www.somethingnewboutique.com. Set up your appointment and find your Something New!

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