4 Reasons Why You May Choose A Less Expensive Bridal Store 1

You’re Afraid You Won’t Be A Priority With Our Consultants

Given that our store is one of the largest and most highly recommended bridal stores in Colorado, you might think that you’ll fall through the cracks or be just a number because we work with so many brides. Many brides think they can get a better selection from a large box retailer or a more personalized service from a smaller, less successful boutique.

The reality is that you can have both in one place! At Something New, our goal is to celebrate you and help you find your wedding dress from the literal hundreds of options we have in ALL sizes with our fun and easy bridal experience. You’ve already got so much going on with your wedding planning that another standard appointment and more hassle isn’t what you’re looking for.

What you need is a personal bridal stylist who is an impeccably focused and trained bridal expert, someone who listens, AND someone who really cares about getting to know your wants and needs regarding what you’ll wear when you say “I do.”

You won’t have to compromise with amazing selection AND personalized service. There’s no need to sacrifice because you’re dealing with one of America’s top bridal retailers, and every highly trained member of our team is focused on giving you the VIP treatment you deserve.

Don’t just take our word for it. Consider what bride Rosilynn Willardson said about her experience at our store.

“When I walked into your store, I didn’t think I’d find anything,” Rosilynn said. “I am very picky, and I wanted something simple but elegant. I had been to many other stores and found things that came close but weren’t “The Dress.” My stylist was extremely nice and quick even though she was with another bride that day. After a few, though, I became discouraged, but my ever-cheerful stylist said there was one last dress she knew I’d love. I tried it on, and as soon as I stepped in front of the mirror, I knew it was “The Dress.” It was simple, elegant, and I looked amazing in it. To make it even better, it was under budget! I am so glad I went to your store to get my perfect wedding dress! I can’t wait to wear it on my big day!”

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You’ve Heard From A Friend That A Certain Store Gives Crazy Discounts And Deals To Brides If You Ask Them

We certainly understand the temptation to give business to a friend or to another store you may have already been to, especially if that store has offered to cut their price to give you a deal. To be blunt, there’s no point in wasting your time or ours attempting to negotiate prices -- we don’t discount the price of our dresses.

If you have already been to another store, and they’ve offered you a big discounted price, here are three cautions you’ll want to keep in mind:

First, any store that cuts prices must also cut and compromise the service and the quality of the overall experience they can provide at their store, and that means less for you in the long run.

Second, any store that cuts their prices reveals a mindset about how they sell. It suggests that they will be quickly and easily willing to reduce the other benefits you may get when you buy your dress from them.

Third, any bridal store that is discounting their prices significantly must really need the business — and that may tell you something about how happy its brides really are and the small number of individuals who refer friends and family to go there and purchase. At our store, over 75% of all brides who buy from us are the direct result of an invitation or referral from a friend or family member.

With these things in mind, you should research thoroughly and question any bridal store about their experience, how many referrals they get, and how varied the prices are between what is priced and what is actually sold.

Your wedding gown isn’t just any dress. It is probably the most important formal gown you will ever wear. It is a significant purchase, and you don’t want to be pushed into it or settle for something simply because of an over-promising retailer who just can’t deliver on what they’re selling or the experience you deserve. Please don’t make this mistake.

We hope after reviewing this magazine and discovering all of the differences about our store, that you’ll understand how untrue that statement really is.

Certainly, all bridal stores sell wedding dresses in the same broad, general sense. But this is like saying all doctors and hospitals do basically the same things. However, there are certain hospitals with a much higher success rate with heart operations than other hospitals. There are doctors whom affluent, knowledgeable patients travel great distances to see, and there are doctors who struggle to get enough patients to barely make out a living in their hometowns.

We have engineered our entire approach on selling wedding gowns to attract brides who have a profound preference for “the best” — brides who want the most respected, qualified, and capable professionals to handle every detail in preparation for their wedding. These same brides and the individuals who, if they have a medical need, look for the best doctor — not just any doctor. If this describes you, then you know very well that all bridal stores simply cannot be the same. So, for the most important gown you may ever wear, we invite you to seek out and choose the most experienced and successful team of bridal stylists you can.

It doesn’t matter what kind of bridal stylist helps me find my dress -- I pretty much know what I want anyway

Very honestly, it may be true that you know exactly what you’re looking for, or feel that you can find your dress on your own without any help. Obviously, if you are certain about what you’re looking for, we can help you find your dream dress as soon as possible.

However, there can be a very big difference between finding a wedding gown and finding the perfect wedding gown that will fit perfectly to your figure. Experience and a successful track record of helping literally thousands of brides find a dress that perfectly sculpts to their figure is something you’ll really appreciate.

The experience and successful track record of a bridal stylist really does matter. Here’s why: you not only want to find a beautiful wedding dress for your big day, but you want it to fit you perfectly and stun all of the guests at your wedding. You want to find the perfect dress efficiently, without being embroiled in messy details that will cause you unnecessary frustration and stress, which will disrupt your life and wedding planning. You want a smooth and easy experience. This is the kind of totally satisfying experience we pride ourselves on delivering to every bride who walks through our doors, evidenced by the thousands of very happy brides that our stylists have served over the past 15 years — and you can find these brides’ own comments and stories on our website or review platforms like Google, WeddingWire, or The Knot.

Given these four reasons you’re now probably considering, we hope that you’ll schedule an appointment with one of our caring and expert bridal stylists to help you find your dress.

In helping thousands of brides over the years to find their dream dress, we’ve identified the following key factors that our best brides share:

A preference for working with the most professional experts in the industry

• A willingness to listen to suggestions and to consider expert advice

• Greatly values their own time

• Understands they deserve the best experience

• Appreciates a systematic approach to narrowing down and finding the perfect dress

• Understands that the purchase of a wedding dress is a critically important decision that should be carefully and expertly handled

• Arrives at their decision in a thoughtful manner and says “yes to the dress” when the moment is right

If you feel like you are ready for the best experience you’ll ever have in shopping for any article of clothing (much less your beautiful wedding dress), simply call us and schedule an appointment. We’ll be happy to answer any of your questions and help prepare you for a memorable experience you’ll always treasure.

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