Mary Youssef Portfolio

i mpo s si ble

ONVERSATIONS

by M A RY TE R E S E YO USSEF.

“ Fo r m e, a w o m a n w h o i s abs orb ed i n h er w ork, w h o d oe s n ot c a re a bo u t ga in i ng on e ’s favo u r, s tr on g ye t s ub tle at th e sa me tim e , is e sse n tia l ly m or e se d u c t iv e . T h e mo re sh e 2

h i d e s a n d a b a n d o ns h e r fe m inin ity, th e m ore it e m e rg es f ro m t h e v ery h e a rt of h e r e x i st e n c e . ” YO JI YAMAMOTO.

AUTUM N W I NTER MACRO TRENDS

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DOM ESTIC AN D I NTERNATI ONAL CO MPETITORS

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THE IM POSSI BLE CONVERSATION S STORY

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STORY 1: A N A RTI ST’S DREAM

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STORY 2: SOFT FO CUS

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FIN AL LOOKS

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O NTEN TS

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AU T U M N/W I N T E R 1 5

M AC R O T R EN D:

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MONO GRAPHIC

Today, artists and designers are taking an anticipatory approach on how creativity can be used to intervene in social and political situations. Like a graphic designer’s vision for a more aesthetically pleasing world, the essence of this macro trend is about clean lines and precision cuts with bold splashes of colour used in unexpected ways. Designers are dissecting sleek architecture as well as graphic and painterly art to design for the future.

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RU N WAY A N A LYS I S SU IT SETS AQU I RE A M OD ERN U PDATE I N TH E FO RM O F STRI KI N G CONTRAST D ETAI LS, ELEVATED D ESI GN LI N ES AN D I M PACTFU L PRI NTS.

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CLEAN AESTHETIC Bottega Venetta

COLOUR BLOCKING Altuzarra

Lean Cut Tailored Suit Nonoo

DOUBLE-BREASTED MIDI Sportmax

ILLUSTRATIVE PRINTS Proenza Schouler

K EY D E TA I LS A N D FA B R I CAT I O N S PANTONE 7476 C

PANTONE 5005 C

PANTONE 2726 C

PANTONE 1245 C

PANTONE 7546 C

PANTONE 432 C

PANTONE 426 C

PANTONE 7541 C

D ESI GN D ETAI LS ARE SLEEK WITH TRAD ITI O NAL TAI LO RI N G FABRI CS GAI N I N G M OM ENTU M I N U N I QU E PRI NTS AN D FI N ISH ES.

ACHROMATIC COLOUR PALETTE WITH BOLD SPLASHES OF COLOUR USED SPARINGLY.

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HIDDEN CLOSURES Bottega Venetta HERRINGBONE TWEEDS

GRAPHIC WOOLS

PLEATED DESIGN FEATURES Fendi

MEDIUM WEIGHT AND FLUID FABRICS 3.1 Phillip Lim

PLAY ON COLLAR PROPORTIONS

AU T U M N/W I N T ER 1 5

M A C RO T R EN D:

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SOTTO VOCE

In today’s society, sacred spaces and the gentleness of quiet surroundings are considered a luxury amongst urban centres. Different types of creatives are returning to nature, embracing serenity and ambience whilst being inspired by some of the world’s most peaceful landscapes. This trend is about designing for the career woman who needs to reinvigorate. Soft uninterupted design lines amongst undulating silhouettes allow for functionality and ease as she refreshes her senses.

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RU N WAY A N A LYS I S PU RE AN D SO FT SHAPES, CLEAN AN D U N DU LATI N G LI N ES I N A GENTLE CO LOU R PALETTE .

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LONG AND LANGUID Tome

NONCHALANT TAILORING Phillip Lim

MAXI PROPORTIONS The Row

VOLUMINOUS DIMENSions Acne

NATURE PRINTS Bottega Venetta

K EY D E TA I LS A N D FA B R I CAT I O N S PANTONE 500 C

PANTONE 535 C

PANTONE 7505 C

PANTONE 405 C

PANTONE 1245 C

PANTONE 7530 C

PANTONE 4735 C

PANTONE 482 C

D ESI GN D ETAI LS ARE QU I ET WITH U NADO RN ED PI ECES MAD E I N SOFT AN D TACTI LE MATERIALS AN D D ISCREET CLOSU RES.

palette of warm neutrals, earthy mid-tones and soft pastels.

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CASCADING DESIGN LINES Ralph Lauren CHUNKY KNITS

TACTILE TEXTILES

UTILITY DETAILING Acne

LANGUID AND VOLUMINOUS FABRICS Antonio Berardi

MAXI PROPORTIONS

local competitor

a n a lys i s : CUE 12

Based on a positioning analysis, Cue is the prime local competitor for careeer woman aged between 24 to 45 years of age who seeks quality for the perceived similarities include emphasis on suiting, prints and quality fabrics. Cue prices commence at $109 for basic shirting and can reach up to $439 for tailored jackets. These price points are on par with David Lawrence.

I N T E R N AT I O N A L c o m p e t i t o r

a n a lys i s : MAX & CO 13

International competitor Max & Co are renowned for the perfectly balanced wardrobe of th latest trends translated into classic pieces that stand the test woman who appreciates effortless pieces with unexpected design details. She is cool and chic whilst embodying elegance and personal style, aged between 24 and 45. Prices commence at $300 for bonded silk dresses and can reach up to $550 for wool coats.

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phisticated, polished and dresses with precision. With the single-minded clarity of a graphic designer, she dresses in a monochromatic colour palette with bold splashes of colour used sparingly. She is inspired by typography and by artists

utilizes modern technology to streamline her life. She is inspired by contemporary landscape photography. Together our two muses, although they have not met, create a conversation with their vision for a beautiful world.

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Delve into the world of a visual communicator - feast your eyes on clean lines, precision cuts and illustrative prints.

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PRECISION BLAZER

elongated collar and lapel. Featuring shoulder pads for structure,

Labour-Saving Pencil Skirt

Designed as the go-to piece for every workingwoman’s wardrobe.

Working back with the Precision Blazer, these tailored

as well as the perfect staple piece to work back with other tailored

welt pockets as well as a centre back zipper closure. Wear with tailored shirts for a classic day look or pair with a blouse for night. Silk 50%, Satin 50%.

ing for ease of movement. The two-piece sleeve and back vents the waist allows for a streamline feminine look. Fabricated from Silk Satin suiting, appropriate for day and night wear. Silk 50%, Satin 50%, Lining 100% Polyester.

Noir

INDUSTRIAL GREY

PRECISION TAILORED PANT

GRID PRINT

Noir

INDUSTRIAL GREY

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CLARITY PLEATED SKIRT

cision cuts in immaculate fabrics for 9-5 dressing. Finishing at the knew, this skirt get’s its fullness through the inset pleated panels on the front and back. Side seam closure.

Skirt main: 98% Cotton, 2% Lycra. Pleating: 100% Polyester Chiffon.

BRUSH STROKE PRINT

CLARITY PLEATED top

Boxy top with cut away armhole and centre back zipper clofeatures unique welt pocket detail on front. Wear it with oversized cocoon coats and super slim tailored pants to recreate your winter look. Top main: 98% Cotton, 2% Lycra.

Pleating: 100% Polyester Chiffon.

BRUSH STROKE PRINT

UTLILITY TAILORED SHIRT

ity tailored shirt features cuffed sleeves with button tabs and a quirky offset welt pocket. This crisp cotton shirt is featured cotton.

WHITE WASH

BRICK ROSE

COBALT BLUE

CONTINUED

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MONDRIAN DRESS

MONDRIAN PEPLUM TOP

This body-skimming coat-style dress is the statement Slicker print and an offset roll collar, this dress is snug around the bodice then becomes voluminous at the hem.

Sleeves are also full, ending just above the elbow.

Panels are cut in contrasting fabrics. Fastened by mean

ing on the key trend of surrealism in digital printing, this top gives the illusion of industrial structures framing the

Cotton-Lycra blend, 100% polyster lining.

HERRINGBONE CITY SLICKER PRINT

Noir

PRIMARY GREEN

HERRINGBONE CITY SLICKER PRINT

PRINT DIRECTION

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BRUSH STROKES digital print

HERRINGBONE CITY SLICKER digital print

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DISPARITY FITTED TOP

This unique top is a take on both a vest and a top. Made from a combination of fabrics, this top features a soft collar, centre

MATT + SHINE TUXEDO TROUSER DISPARITY STRAPLESS TAILORED JUMPSUIT

with darts. Flashes of colour are revealed amongst the different textures. Wear on duty at work or off-duty at evening ble. 100% leather waistband, 100% wool pant.

Making life that little bit easier, the Disparity tailored jumpsuit is the perfect solution for convenient dressing. Sleek

colour revealed on the contrasting fabrics. Centre back zipper closure. Bodice and pant 100% wool.

WHITE WASH

Noir

PRIMARY YELLOW

WHITE WASH

Noir

PRIMARY YELLOW

WHITE WASH

BRICK ROSE

COBALT BLUE

WHITE WASH

BRICK ROSE

COBALT BLUE

Noir

INDUSTRIAL BLUE

PRIMARY GREEN

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STATUESQUE DRESS

Inspired by the architectural lines of the urban jungle, this dress plays with the lines of pinstripe fabric to create interesting dimensions. Offset by contrast-

hiding and revealing, the dress has an exposed centre back zipper but has cleverly hidden side seam pockets.

PINSTRIPE

COBALT BLUE

AS-SYMMETRY VEST

RIGOR TAILORED SHIRT

tailored collar is set against a soft collar with a centre front hook and eye closure. The vest features tailored menswear features such as a

al detailing with precision cuts and clever details.

Like a building that hides and reveals, this shirt has a centre front button tab which is half revealed, as

from 100% pinstripe wool.

and slightly oversized. 100% cotton.

PINSTRIPE

WHITE WASH

CONTINUED

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GRAPHIC SPLICE CROPPED JACKET

SLICE AND DICE WRAP SKIRT

AW14-S02-J02-F11+F12

AW14-S02-SK02-F11+F12

Adorned in a statuesque print, this silk bonded cropped jacket is luxury and utlity in one. Cut to perfection, it features an oversized lapel, spliced welt pockets and an asymmetrical hem front. The illustrative print is offset against the luxury silk cuffs and trim on the collar. 80% wool, 20% silk, 100% Polyester lining.

ARTIST'S DREAM PRINT

WHITE WASH

beauty, this skirt beautifully wraps the body whilst maintaining a streamline look. Fabricated from 100% wool and contrasted with silk trim. Snap button enclosure.

WHITE WASH

Noir

WHITE WASH

BRICK ROSE

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Reinvigorate your senses with uninterupted design lines in languid silhouettes and voluminous fabrics.

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SOFT FOCUS

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TAKE YOUR CUE DROP CROTCH TROUSER THE RETREAT COAT

SOFTLY SPOKEN WRAP DRESS AW15-S03-P03-F15

AW14-S03-J03-F13

AW14-S03-D03-F14

Voluminous oversized coat with asymmetrical lapels, elongated sleeves and padded shoulders. Features welt pocket on

Taking cues from soft tailoring, this wrap dress is all about

and belt which loops through lapel. Put it on and withdraw from the world around you. Constructed from 100% wool, 100% Polyester lining.

POWDER BLUE

feel free to layer it over hosiery and knitwear. The dress features a slim collar and lapel in a contrasting fabric, side front split at the hem and a wrap around belt.

This piece is all about ease and comfort while you lead the fort. The pants taper around the ankle, fea-

structured jacket or on the weekends with an oversized sweater. 40% wool, 60% polyester.

100% Suede Polyester.

FOG

DIRTY ROSE

GUMNUT

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TRAVELLING LIGHT BLOUSE ONE FROM THE BOYS BLAZER AW14-S03-J04-F08

MOODBOARD WRAP SKIRT

AW14-S03-T05-F07

AW14-S03-SK04-F14

and back neck yoke. Sleeves have elongated cuffs with button opening. Low slung back also. Pair back with the Moodboard wrap skirt. 100% acetate.

Break the glass ceiling with this menswear inspired oversized blazer. This double-breasted blazer has a nonchalant feel due to it’s draped lapel and dropped shoulder seam. The blazer and a back vent.

pocket and invisible zipper enclosure. Layer with oversized knitwear on chilly winter days. 100% polyester suede.

FOG GUMNUT

FOG

DIRTY ROSE

POWDER BLUE

NEW VOLUME

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ART FORM OVERSIZED SWEATER AW14-S04-KN01-F17 Casual and relaxed, edgy yet chic is this oversized sweater.

Double layered and featuring a simple turtle neck, this knit proved endless options for winter dressing. Wool, viscose and polyester blend.

CHANGE YOUR LANDSCAPE COAT AW14-S04-J05-F16 Oversized lined coat with high roll collar and single hidden snap closure. The front features oversized pockets for functionality and free-falling yoke. This free-falling yoke continues also on the back. Shoulders are dropped slightly and

POWDER BLUE

WOODLANDS

hem features piping detail.

FOG

PANORAMIC VIEWS SWEATSHIRT 31 AW14-S04-KN02-F19 The textured sweater for this season has evolved, in updated yarns and stitches, providing added volume and surface interest. Made from wool, viscose, polyester and elastane blend.

GRACE AND FORTITUDE PARKA AW14-S04-V02-F18 Inspired by traditional utility jackets and a desire for casual outerwear, this parka has been designed with the adventurous woman in mind. Made from sturdy nylon, this parka incorporates features such as a hood, asymmetrical invisible zip closure, drawstring hem and neck guard. 100% nylon.

GUMNUT

LANDSCAPE/ESCAPE PALAZZO PANT AW14-S04-P04-F15 This palazzo pant takes on new proportions for the winter season in a relaxed and full silhouette with a drawstring waistband. Made from wool blend for a slouched look.

FOG

FOG

POWDER BLUE

SOFT FOCUS PRINT DIRECTION

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SERENITY print

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i m pos si bl e

CONVERSATIONS

by M ARY T E R E SE YO U S S E F.

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