So designs

SOME OF MY WORK.

BRIEF

Rebrand the hammersmith apollo London entertainment venue.

CLIENT

Hammersmith Apollo London.

OVERVIEW

With the 21st century rapidly developing and entertainment experiences increasingly changing, this brief was all about bringing the Hammersmith Apollo entertainment experience into the 21st century, using the ever growing technology advancements. Apollo’s new concept merges human and tech interaction creating a new entertainment space/Lifestyle experience.

HAMMERSMITH APOLLO

APOLLO ADVERTISING POSTER/ EVENT GUIDE.

HAMMERSMITH APOLLO

APOLLO TICKET FUNCTION POSTER/ EVENT APP

HAMMERSMITH APOLLO

APOLLO MARKETING MATERIALS/ PROMOTIONAL ADVERTISING.

HAMMERSMITH APOLLO

BRIEF

Produce a range of point of sale material, to promote the launch of the spring/summer 2013 range.

CLIENT

Deadly Sins clothing.

OVERVIEW

Deadly sins is a UK Clothing brand, comfortably established in the clothing sector, and represented by some of the industries highly respected and up and coming stars to date. The aim is produce a series of point of sales promotional material to showcase the release of Deadly sins SS13 range.

DEADLY SINS

Magazine double page spread layout for mens fashion magazine PAUSE.

DEADLY SINS

BRIEF

Design a poster for a short film. A collaboration with film studies students.

CLIENT

Reiss Miller & James Massiah CO.

OVERVIEW

This short film project was to create a flim poster/cover promoting the students work, my task was simply to visually depict the story behind the short film and construct a visual response.

A TICKET TO MARS

BRIEF

CLIENT

The new Unicef X Vans off the wall Unicef X Vans off the campaign in aid of water wall development in third world countries.

OVERVIEW

Vans off the wall and Unicef are partnering up together in aid of raising funds to support development of water aid projects happening within third world countries. .In support of this campaign Vans introduces a limited one off box special packaging in conjunction with brands collaboration.

UNICEF X VANS

BRIEF

CLIENT

Design a Two part book WeLoveYourBooks based on the theme ‘ point ’ .

OVERVIEW

My creative challenge was to create two exhibits for an experimental (online) book exhibition based on any word linking to the theme ‘ point ‘. In this design situation the term ’ book “ can be expressed loosely and gave me the option unconventional design and creative freedom.

BOOKMAKING

BOOKMAKING

RAW ELEGANCE PROJECT Begin the experience.

V&A wants you to embark on a journey with them in the Unearthing of raw essence and beauty that hides behind and creates the V&A walls.

A journey through the creations of the past and innovations of the future.

This project is all about encouraging an architectural perspective of the V&A and influencing the Perception of beauty and form, through a collection of raw materials/ elements used to build a hugely prestigious museum like the V&A over hundreds of decades and Embracing them in a beautiful form.

BRIEF

Design a hoarding for the V&A’s Exhibition Road redevelopment project.

CLIENT

OVERVIEW

Redevelopment of the V&A’s west side underground gallery, will begin in 2013 and open to general public in 2016, the purpose of the hoarding will be to shield building works in progress but most importantly inspire the public, and inform the public about the redevelopment. The idea behind this piece is architectural development it will visually communicate the essence of building materials in a beautiful and elegant manner. the past present and future of the V&A and it’s architecture.

V&A HOARDING

This is my story board for the main generic logo, where i have the camera pan around the image as the thick lines rotate randomly, as if to imitate an instrument. this is one of a few quick ideas for my main ident.

BRIEF

CLIENT

Design a brand identity for a new SELECT TV. Tv Channel called ‘ SELECT TV ’.

Apply created identity design into a series of short idents .

OVERVIEW

Prdouce a collection of on screen comprehensive presentations, mainly identifying the ‘ brand ’ channel. These will work in the style of a series of short ‘ brand ’ idents. Including 1x generic station ident and 4x themed channel idents.

SELECT SELECT SELECT SELECT

Nature&Science Sports Arts Movies

generally promoting continuity between programs and commercials.

SELECT TV IDENT

A collection of screen shots from themed idents. left; ‘SELECT’ ART Right; ‘SELECT’ sports

SESLCT TV IDENT

BRIEF

CLIENT

Design a Concept space to BLK WATER, promote a new brand of SELFRIDGES&CO. water. at central London’s department store Selfridges.

OVERVIEW

This creative mission was to design a concept space for a new upcoming brand at the SELFRIDGES department store. this concept should also be extended to promotional design to gain people awareness.

BLK WATER CONCEPT

BRIEF

YCN Heinz salad cream are looking for a new way to encourage and reengage young 18-29 year old’s, to start eating salad cream with their favourite foods again.

CLIENT

Heinz Salad Cream.

OVERVIEW

My main focus for this brief was to find a way, of recreating the idea of a new excited, upbeat, quirky brand. With heinz describing its USP to be, the only sauce of its kind to give this “unique zing” taste, predominantly the concept for this campaign, was to portray the ‘zing’ expression through exaggeration of what ‘zing’ would/could look like through human facial expressions, creating a type of humour, though the play on word of ‘zing’.

HEINZ SALAD CRAM

‘ ZING ’ Advertising campaign posters.

HEINZ SALAD CRAM

‘ ZING ’ Campaign promotional design.

HEINZ SALAD CRAM

‘ ZING ’ campaign posters.

HEINZ SALAD CRAM

SOLANGE GARCIA GRAPHIC / CONCEPT DESIGNER +44(078) 5387 4020 SOLANGE_GARCIA@HOTMAIL.CO.UK WWW.SOMUCHMOREDESIGNS.CO.UK