Digital Marketing as a Career in India
Digital marketing remains one of the hottest new skills to possess, and many companies are still looking to build talented teams of digital marketing professionals to help their businesses expand. While it’s a popular career choice for many Indians today, fortunately there is still enough room in the job market to accommodate everyone, and now is the perfect time to think about honing your digital skills and building a marketing career for yourself. Here are just a few reasons why digital marketing could be a fantastic career opportunity:
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Industry growth
Research has shown that the digital marketing profession has been growing continually, and this doesn’t look set to slow down anytime soon, with 20 lakh jobs predicted to be generated by the year 2020. •
Facebook and Google are onboard
These two giants of the global internet world have plans to set up shop in Hyderabad, and who knows what other cities might be included in the future? There is also the ‘Digital India Initiative’ that the government have launched, and which is set to help encourage digital start-ups in India to expand.
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Investment continues
No matter the size of the company, all are showing a willingness and a need to invest in digital marketing activities, and all are looking for bright, dynamic individuals to help them implement marketing strategies to suit their needs. However, many are struggling to find enough applicants with the suitable skills, so investing your time in learning the kind of skills they are looking for, could mean investing in your own future, as well as theirs.
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Digital marketing skills are in high demand
This high demand for skills in digital marketing, and the shortage of those possessing them, means that if you have those skills, or are a quick learner, you will be in high demand and may even be able to negotiate your terms of employment. •
No degree required
Becoming a digital marketing expert doesn’t mean that you need to go to university or college, and you certainly don’t need a degree or even be required to
have a technical background. Any student can complete a course in digital marketing, and any student can become brilliant at it! •
Digital marketing is not a one trick pony
There are many different branches to digital marketing that you can learn, and you can even choose to become an expert in one area. This will undoubtedly make you attractive to certain companies who desire your specific skill set.
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Opportunities to work freelance
If working for one company isn’t for you, then why not go freelance and offer your digital marketing services to various clients, or set yourself up as an independent digital marketing consultant? So, you can see just how many career opportunities the field of digital marketing can provide you with, and should you be interested in pursuing this career path, there are many reputable companies in India offering training packages and courses at affordable prices.
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