Franchise Magazine (Issue 8) by Sonam Bhoneshwar

UE 03 | January - February 2012 www.thefranchisemagazine-mena.com

AL HOUDA SALMONTINI: THE SALMON OF KNOWLEDGE

| ABHA FRANCHIsE BRINGING EXCELLENCE 12 – SAUDI ARABIA TO TO FRANCHISE T ABHAP FRANCHISING 28 EXHIBITION 2012 p10

03 | January 2012 ISSUE ISSUE 08 | December 2012- -February January 2013

|| ABHA FRANCHIsE 2012 – SAUDI ARABIA TO HOST ABHA FRANCHISING EXHIBITION 2012 p10

LINGUAPHONE GROUP MASTER FRANCHISE OPPORTUNITIES AVAILABLE Transform your business future today with the UK-based Linguaphone Group, the global language training provider with over 100 years of experience in the language training market. We are looking to appoint strong, new Master Franchisees across the Middle East for our two English language training franchises Pingu’s English and Direct English. • Pingu’s English is the breakthrough three-level English language franchise revolutionising the teaching of English to young children of 3-8 years and based on the hugely popular children’s character Pingu™ • Direct English is a unique English language franchise for adults – a nine level language system which provides English language training from the beginner to the corporate executive. The Linguaphone Group already works across the Middle East, Asia and Europe through a network of franchise partners. Become a Linguaphone Group Master Franchisee and you too could reap the rewards that the lucrative English language training market has to offer. And with first-class training and business and marketing support for all partners, what are you waiting for? Master Franchise opportunities are available in a number of territories including Algeria, Bahrain, Iraq, Morocco, Oman, Qatar, Saudi Arabia and Tunisia. Unit Franchisee opportunities exist in these and many other territories too!

opportunities@linguaphonegroup.com www.pingusenglish.com www.directenglish.com

CONTENTS

Interview with Mr. Emad Bukhamseen, Chairman, Al Houda

22 LEGAL

REGIONAL NEWS

06|

09|

Tim Hortons (Canada)Opens FIRST RESTAURANT IN OMAN Tim Hortons has opened its first restaurant in the Sultanate of Oman, making it the second market in the Gulf Cooperation Council (GCC) to welcome the brand. Al Houda (Kuwait) Makes its Franchise Development Debut in the Middle East Al Houda Hotels & Tourism Company (Al Houda), part of Bukhamseen’s holding group and the parent company of Shabestan, Sakura, Al Noukhaza, Ayam Zaman and Al Noukhaza restaurants announced the launch of franchise development program of the above brands in the Middle East.

EXPO COVERAGE

12|

UAE 4th UAE franchise exhibition comes to Dubai

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16|

Looking to franchise? Determining the best model to follow is key.

KCAL

19|

Special Delivery from KCAL

FRANCHISE OPPORTUNITES.. 26 Franchise development services 38 Goldgenie 40 OUTBACK JACKS 42 Joshua’s SHOARMA 44freshi ICE STICKS

COVER STORY

28|

Interview with chairman Mr. EMAD BUKHamseen

REAL ESTATE

35|

Read the latest retail news direct from the recent global shopping centre convention held in Dubai.

46 taylor of old bonds 48 figeros PIZZA 50 DONER KEbAb 52 EMARAT FRANCHISE

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EDITORIAL

Stephen Oâ&#x20AC;&#x2122;Donovan Director

US powerhouse, but for how much longer?

ince our last edition covering September to November, we have yet again seen more international food and beverage companies entering the market place through master franchising. This trend does seem to follow history with the US dominating international markets with their bigger and perhaps brasher concepts. But for how much longer? There are signs of a change in direction. There is an expanding pool of middle-class consumers in the region and this, coupled with a young population, is leading to a growth in entrepreneurs and small, home grown companies with a vision for market dominance. However, is there a need for more government backing or research to help national franchises? It is comparatively easier and less financially demanding for franchises to enter the MENA region, so the barrier to entry for international brands is weaker and this combined with the ever present brand culture is making life a little harder for local companies. In this edition, we look at the new comers in the region and internationally. Following the recent launch of The Cheesecake Factory in Dubai, November saw a new branch open in Kuwait. The popular US chain should see further expansion in the region as well as in Russia, Turkey and Europe. Tim Hortons have also expanded through master

franchising to Oman, Alamar Foods opened its 200th Domino Pizza store in Saudi Arabia, and George clothing which is part of Asda and Walmart opens in Abu Dhabi. At last but by no means least, the local UAE company, Shakespeare & Co, expands to Lebanon and hopes to replicate its success seen in the Middle East and North America. This edition also sees an insightful article on franchise business models as well as a feature article on KCAL Healthy Fast Food, and cover story on Al

Houda with an interview with its CEO.... There have also been several successful franchise exhibitions in the last 2 months and we are expecting a few more in January, which we have covered in this edition. Dubai also sees its 4th franchise show by franchise UAE in December. For further information and the latest news on franchise, please visit

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The Franchise Magazine Middle East and North Africa is published by Apex Middle East Services For editorial, advertsiing or subscriptions enquiries, please contact us today: Tel +971 4 3042510 | Fax +971 4 3042511 | visit www.thefranchisemagazine-mena.com | post: Apex Middle East P.O Box 32429 RAK Media City, Al Jazeera - Al Hamra Ras Al Khalmah. Apex Middle East is a BVI registered company. | Printed by : Union Printing Press This magazine is distributed through newsagents through out the Middle East, subscriptions, exhibitions, banks, hotels, airports and professional advisors This magazines editorial and advertisiments for companies featured is not a recommendation from the magazines editorial team and readers should take advice from professionals experianced in Franchising.

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REGIONAL NEWS

Gitanjali (India) Plans GCC Expansion MIDDLE EAST | India’s Gitanjali Group, one of the world’s largest jewellery retailers, said on Saturday it plans to have up to 150 points of sale in the UAE in the next two years. Ajay Pandey, CEO of Gitanjali International Brands Business, announced the expansion plans in a statement, saying the company has already invested about $20m in the emirates. He added that he was also looking to grow the business in Bahrain, Saudi Arabia and Kuwait. “We plan to expand our business to reach approximately 100 to 150 points of sale in the country within the next two years. “We think Dubai Government has done a wonderful job of

creating an infrastructure that has encouraged retailers like us to do business in this commercial hub of GCC and Asia.” Ajay added: “We have had a presence in the UAE for the last 10 years via our whole sale trade showroom in Dubai’s Gold Souk. “However, we now are setting up our own stores and looking for franchise opportunities, as well as exploring potential partners to expand in countries like Bahrain, Saudi Arabia and Kuwait.” Gitanjali owns around 30 major brands that are designed and manufactured in eight factories and top Bollywood stars have recently signed on as brand ambassadors.

In May, Gitanjali said it was considering expanding its network of jewelery vending machines into Dubai as part of its investment in the region. The firm launched jewellery vending machines in India last year, displaying a range of 36 gold, silver and diamond jewels, and the company is now planning to expand the network over the next three years. Mehul Choksi, chairman and founder of the company, said the machines will soon be making an appearance in Dubai as part of their plans to invest up to $75m in the Middle East.

Wyndham Hotel Group (US) to Develop Days Inn Brand in Saudi Arabia SAUDI ARABIA | Wyndham Hotel Group, the world’s largest hotel company with over 7,260 hotels and part of Wyndham Worldwide Corporation, today announced the signing of an exclusive development agreement for the Days Inn® brand in Saudi Arabia with Riyada International Hotels and Resorts, currently the master franchisee for Ramada® hotels in the Kingdom. The signing of the exclusive development agreement for 10 hotels was recently announced at the headquarters of the prestigious Saudi Commission of Tourism and Antiquities in Riyadh. Invited guests heard how development of the Days Inn portfolio in Saudi Arabia will be spread over the next seven years. Rui Barros, Wyndham Hotel Group’s senior vice president and managing director for Europe, Middle East and Africa said, “We are delighted to expand our relationship with Riyada International Hotels and Resorts through this deal to launch and grow the Days Inn brand, our largest brand globally with 147,224 rooms, in Saudi Arabia. This brand has exceptional growth potential in this market as it is perfectly suited to the growing number of travelers seeking comfort and quality accommodation without a mid-market or upscale price tag.”

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Tim Hortons (Canada) Opens First Restaurant in Oman OMAN | Tim Hortons has opened its first restaurant in the Sultanate of Oman, making it the second market in the Gulf Cooperation Council (GCC) to welcome the brand. The opening marked the 20th Tim Hortons restaurant in the GCC since the company signed a Master License Agreement (MLA) with the Apparel Group last year. The MLA with Apparel Group includes up to 120 multi-format restaurants over a five-year period in the GCC within the United Arab Emirates (UAE), Qatar, Bahrain, Kuwait and Oman. There are currently 19 Tim Hortons restaurants in the UAE, with the first Oman location now open at the Muscat Grand Mall. “We’re thrilled that the Apparel Group has reached the milestone of 20 restaurants in the GCC, since opening the first location in Dubai in September of 2011,” said David Roy, Managing Director, International Operations, Tim Hortons.

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REGIONAL NEWS

The Cheesecake Factory (US) Opens in Kuwait KUWAIT | The Cheesecake Factory, the award - winning and consumer favorite casual dining restaurant in the United States, has made its much - anticipated debut in Kuwait. The occasion was celebrated at an official ribbon cutting ceremony hosted by David Overton, Chairman and Chief Executive Officer of The Cheesecake Factory Incorporated and Mohammed Alshaya, Executive Chairman, M.H. Alshaya. The opening of The Cheesecake Factory in Kuwait follows on the brand’s successful Middle East launch in Dubai this August and continues its planned expansion across the Middle East with

Alshaya, a leading international retail franchise operator in the region. The restaurant, occupying 13,160 square feet with 475 seats, is located at The Avenues, Kuwait’s leading mall. “The Cheesecake Factory’s arrival in the Gulf has been overwhelmingly positive, reflecting our great potential in the region and affirming our decision to expand into the Middle East as part of our global expansion. Our reputation and brand awareness are far-reaching, and we are delighted to be growing The Cheesecake Factory with Alshaya, which has a remarkable legacy of retail leadership,” said David Overton, Chairman and Chief Executive Officer of The Cheesecake

Factory Incorporated. Alshaya’s exclusive licensing agreement with The Cheesecake Factory provides for the development of its restaurants across the United Arab Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. The agreement also gives Alshaya the opportunity to expand The Cheesecake Factory into its other operating markets in the Middle East and North Africa, Russia, Turkey and Europe.

“For nearly 35 years,The Cheesecake Factory has been known for menu innovation, food quality, ambiance and hospitality. Our menu features more than 200 selections and in keeping with our high standards, menu items will be made in-house, to order, using only the freshest of ingredients,” added Overton.“The menu also will offer our full line of award-winning desserts, including more than 30 varieties of cheesecakes and other baked goods. Guests will experience fantastic food served in an upscale ambiance within a casual setting.”

Alamar Foods (Saudi Arabia) Opens 200th Domino’s Pizza Store SAUDI ARABIA | Alamar Foods, the Domino’s Pizza master franchisee with operational rights in the Middle East, North Africa and Pakistan (MENAP), announces the opening of its 200th store in Riyadh, Kingdom of Saudi Arabia. Alamar Foods is one of the earliest master franchise companies operating within the Domino’s Pizza global system, having opened its first store in 1992. Today, Alamar Foods and its affiliates own operating rights to Domino’s Pizza in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, the Kingdom of Saudi Arabia and the United Arab Emirates. “This is an honor for me to attend the grand opening of Alamar’s 200th store. They have been a tremendous partner with our brand for 20 years,” said Mr. Allison. “We have long appreciated how they have helped pioneer the growth of our brand in this region.”

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Villa Enterprises (US) Expands into Egypt EGYPT | Villa Enterprises Management Ltd. Inc. has opened Villa Italian Kitchen and Bananas units at the American University (AUC) in Cairo, Egypt. These locations mark Villa Enterprises’ first stores to open in that country. “As we continue to expand abroad, we are thrilled to announce the grand openings of our premier locations in Egypt,” said Adam Torine, senior vice president of business development at Villa Enterprises Management. “Our authentic recipes set forth to satisfy tastes around the world.” The opening of Villa Italian Kitchen and Bananas in Cairo expands the Villa Enterprises Management portfolio to nearly 35 international locations in seven countries including the U.S., Italy, Mexico, Azerbaijan, Colombia, United Arab Emirates and Turkey.

DECEMBER 2012 - JANUARY 2013

REGIONAL NEWS

The Bagel Bar (Ireland) Master Franchisee Al Madani to Develop Brand in the UAE UAE | Al Madani Group, a leading business conglomerate in the region, signed up as the master franchisee of “The Bagel Bar” coffee house concept for the UAE. The contract was recently signed at the head office of Al Madani Group in Dubai UAE. Mohammed Al Madani, Chairman and CEO, Al Madani Group, said: “The association with The Bagel Bar, a growing concept from Europe, will help to strengthen the Group’s diverse activities in the region. We are happy to be associated with the Bagel Bar, one of the leading names in Europe and the international food industry. With their long term vision and with our brand strength we are confident that we will be able to create a niche for Bagel Bar in this region.” “We are always striving to expand our portfolio of brands adding diversity & value to our customers, and are confident that The Bagel Bar will play a major role in our expansion plans. The concept offers an extensive variety of Bagels & toppings / coffees & Teas / Fresh & Bakery sandwiches, where people can enjoy excellent quality food in a relaxed friendly atmosphere,” he added.

Al Houda (Kuwait) Makes its Franchise Development Debut in the Middle East MIDDLE EAST | Al Houda Hotels & Tourism Company (Al Houda), part of Bukhamseen’s holding group and the parent company of Shabestan, Sakura, Al Noukhaza, Ayam Zaman and Al Noukhaza restaurants announced the launch of franchise development program of the above brands in the Middle East. The program marks Bukhamseen’s second endeavor in franchising arena after its successful development of Ruby Tuesday and Peppes Pizza as its international franchise brands within the Gulf Region. As a leading and powerhouse hospitality group, Al Houda is one of fastest-growing privately owned hotel and restaurant management and development companies in the Gulf region. Al Houda owns and operates more than five hotels and fifty restaurants across the Middle East. Its hotel portfolio consists of Crowne Plaza, Holiday Inn, Rotana, Sofitel and Staybridge brands. Hani Kafafi, CEO of Al Houda, says, “Our

DECEMBER 2012 - JANUARY 2013

home-grown restaurant brands haveexcellent recognition and appeal among the local market in Kuwait and we are delighted to welcome it to the Middle East with our prime and strategic franchise development program. We look forward to expanding our home-grown brands across the region and work in partnership with potential multi-unit developers and entrepreneurs with confident “people culture” to introduce our popular cuisines among a growing number of customers who appreciate the great quality that our restaurants offer.” “This marks a major milestone in Al Houda’s franchise development strategy and we are delighted to make available the development opportunity for such successful proven oriental home-grown concepts across the Middle East,” says Mahmoud Mousavi, Al Houda’s Director of Business Development. “In this venture, we are proud to be among very few players in the market that offer the opportunity of franchising for their

premiere brands in the Middle East. Together with our franchise partners, we plan to expand Shabestan, Sakura, Al Noukhaza, Ayam Zaman and Al Noukhaza restaurants to a new territory and provide our distinctive signature menu to an entirely new set of guests and their families.” All Al Houda’s home-grown franchise brands celebrate the spirit of true authentic oriental cuisine with their extensive menu in a very elegant and relaxing atmosphere, evoke the senses with the aromas of the most high-quality ingredients and attractivepricing ratio.

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REGIONAL NEWS

Shakespeare & Co (UAE) Opens in Lebanon LEBANON | The café-restaurant continues to expand internationally, opening its first outlet this week in Beirut, Lebanon, a place where tradition and hospitality are appreciated and honored by many. Entering the café, patrons are greeted with Victorian sofas, French chairs and antiqued coffee tables. In a world gravitating towards modernity in culinary trends, restaurants with sleek, contemporary interiors are becoming prevalent. Monotone colors, hues of black and white combine with textures like brushed steel and sharp glass to create a minimalistic effect. This trend carries over often into the cleancut presentation of dishes and even the style of service. These developments are welcomed and enjoyed, yet, Shakespeare and Co., a colorful little café born in the Middle East, has stubbornly carved out its own niche in the upscale-casual sector without conforming to these modern food and beverage trends. Utilizing stylistic elements popular during the Victorian era, especially the Rococo artistic movement, Shakespeare and Co. deviates from the norm with its own fun and fanciful interior that is

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a tribute to the charm of the past. Having won and been nominated for multiple dining awards including Time Out and What’s On, Shakespeare and Co.’s aspiration to revive a bygone era has proven to be a recipe for success. The ambiance created is reminiscent of a grandmother’s carefully manicured living room. Vibrant colors give just enough of a modern twist to keep the look fresh and whimsical. The extensive menu boasts nearly 200 items from which to choose, with a focus on home-style, comfort cuisine. While there are many health-conscious choices, the menu’s core is composed of classic dishes such as Lasagna al Forno, Cobb Salad, Traditional Fish and Chips and Apple Tart. The Lebanese Breakfast and Saj Selection are a tip-of-the-hat to the café’s Middle Eastern origins. Finding something for everyone is an arduous task indeed, but Shakespeare and Co. finds a way into almost every diner’s heart. The café is located an easy 15 minute drive from the Beirut Downtown, making ‘home-awayfrom-home’ easily accessible to many residents and visitors alike. In regards to the potential of the brand in the region, “The Shakespeare and Co. management

team envisions using the same proven formula in Beirut to replicate the success our café has achieved in the Middle East as well as in North America. The versatility and universal appeal of the concept was evidenced with the near overnight success of our first café opened in Lexington, Kentucky, deep in the heartland of the USA earlier this year,” said Suzanne Blake, Director of Sales and Marketing. To reach the Shakespeare and Co. location in Beirut, travel on Dbayeh Highway towards ‘Junction 5’ center. Shakespeare and Co. can be found just opposite just opposite the ABC Mall and Le Mall. The booming area is home to the Dbayeh Marina and the much-anticipated project, Dbayeh Waterfront City. The area was carefully chosen by the franchise partner SUGL Sal as it is well-known for its touristic appeal, commercial buildings and variety of restaurants. Growth in the hospitality sector in this area is anticipated over the following years and the management team looks forward to scoping out more locations in the near future in Lebanon.

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Expo Coverage

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REGIONAL NEWS

Steak Escape (US) Continues to Expand Internationally MIDDLE EAST | Steak Escape is defying franchise, will all contribute to the success of this borders and expanding with a new location in brand.” Dubai, and more Steak Escape stores are being Mahmoud is part of HMS Holdings, a Steak built throughout the Middle East as the restauEscape master franchise group, and is also rant chain gains popularity. spearheading Steak Escape development in the Ibrahim Shallal of HMS Holdings opened a Kurdistan region of Iraq. Steak Escape restaurant in early October at BusiA Steak Escape unit will open in Erbil, Iraq, ness Bay Dubai, a central business district with next month and another early 2013. commercial and residential developments. Dubai While this is the first location to open in Dubai, has a population of more than 2 million people. a major hub for business and travel, it’s not the “We are very excited about the launch of Steak first Steak Escape to appear in the Middle East. Escape and believe the concept will do well in There has been a Steak Escape restaurant in the Middle East,” Ali Mahmoud of HMS HoldRiyadh, Saudi Arabia, for almost two years, and ings sayd. “The taste, … the fresh preparation of there are more Steak Escape restaurants to come. each order tailor made to the customer’s wishes, Saudi Arabia’s second Steak Escape location and the detailed system of a well thought out 4:27:03opened earlier this year at Prince Turki bin final advert half page1.pdf 9/20/2012 PM

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Abudulziz Street, with two more restaurants opening in November and December. A second Dubai Steak Escape restaurant will open by the end of the year, with two restaurants to open in Erbil and Kurdistan in November and early next year, respectively. An Oman location is expected to open early 2013. Another master franchisee, 7-Corners, is headquartered in Riyadh and owns the master franchise rights to Saudi Arabia and Qatar. Waleed Altuwaijri and Modather Idris of the 7-Corners group have been in the Steak Escape system for four years and will open their fourth unit by the end of the year.

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Expo Coverage

4th ‘Franchise UAE’ exhibition to provide ideal networking platform for franchisors and Middle East entrepreneurs The international franchise, retail and trade show will be held at Crowne Plaza Hotel, Sheikh Zayed Road, Dubai, on December 4 and 5

he 4th edition of ‘Franchise UAE’, the international franchise, retail and trade show to be held on

December 4 and 5 2012, at Crowne Plaza Hotel, Sheikh Zayed Road, will assemble over 100 local and international brands under one roof, offering unparalleled business opportunities for SMEs. The bigger and better Franchise UAE show will offer an unparalleled opportunity for franchisors to access entrepreneurs and investors in the dynamic Middle East market to extend their footprint across the GCC countries of UAE, Bahrain, Qatar, Kuwait, Oman and Saudi Arabia. licensing. With over 100 international and local

profile exhibitors such as Second Cup, Japengo,

East, the overseas arm of Franchise India Holding

brands, unique business and financial solutions

Charley’s Grilled Sub, The Whittard Tea, Enny

Ltd, Asia’s leading integrated franchise and retail

companies, and participation of over 5000 business

Monaco, Medicine Shoppe, Beebay, London Fish &

solution company, supported by Indian Franchise

buyers, just one word that sums up the event - un-

Chips, The Frozen Yogurt Factory, Esperanza India,

Association (IFA).

paralleled ‘opportunities’, added Gaurav Marya.

The Chocomelt, Colori -Woman’s Clothes Shop of

The event is being organized by Franchise Middle

Commenting on the emerging business op-

Alongside the exhibition, Franchise UAE 2012

Greece, FFS Brands Group UK, EDO Café, Lingua-

portunities post financial crisis, Mr. Gaurav Marya,

will host a two-day Entrepreneurship Summit

phone group UK, Yogurberry, The SPUD Bahrain,

business consultant, entrepreneur and author and

2012focused on identifying and selecting emerging

Tealand, British Orchard and many more interna-

Managing Director at Franchise Middle East, said:

business opportunities for regional collaboration for

tional brands. The event is sponsored by Signarama

“The Middle East is emerging as an ideal market-

entrepreneurship development between India and

from USA and Plan Ahead Events.

place for entrepreneurship, as leaders demonstrate

Middle East and North Africa (MENA) region. The

a dynamic pro-business approach. The Arab World

Entrepreneurship Summit will create opportunities

stands as the third fastest place in the world to start

for business investors and entrepreneurs to net-

a business. SMEs now account for over 90 percent

work, build alliances, and learn about new products,

of the private enterprises in Dubai. The UAE gov-

services and trends that can be put into action.

ernment has embarked upon a series of initiatives

Middle East stands as a prime location for

that support local entrepreneurial activities and

franchising. About 60 per cent population in UAE is

major banks have seen a 200 percent increase in

under 25 years of age, making it an ideal destination

lending to individuals for business purposes.”

for boosting franchising and offering unique UAE

The two-day show will offer huge opportunities in exploring all facets of franchising, retailing and

12 | DECEMBER 2012 - JANUARY 2013

opportunities for SMEs and budding entrepreneurs. Franchise UAE will see the presence of high-

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Expo Coverage

Upcoming Expo’s Franchise Expo South Connects Franchisors with Entrepreneurs from South Florida, Latin America and the Caribbean “Franchise businesses have created 1.1 million Florida jobs, while contributing $119 million to the state’s economy, demonstrating that franchising continues to have a significant impact on those who live and do business in the region.” Between the 11th and 13th January 2013, thousands of prospective franchisees from South Florida, Latin America and the Caribbean will have the opportunity to meet face-to-face with industryleading franchisors to discover their ideal investment opportunity at the 7th Annual Franchise Expo South on Miami Beach. Sponsored by the International Franchise Association, the Expo will be held at the Miami Beach Convention Center and features hundreds of the world’s leading franchise brands on the exhibit hall floor plus educational seminars

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and conferences that will examine the latest issues affecting the industry and further define the impact that franchising has on the economy. [ “South Florida is a high value growth market for many concepts and also serves as the gateway to Latin America and the Caribbean,” said Tom Portesy, president of MFV Expositions, producers of Franchise Expo South. “Franchise businesses have created 1.1 million Florida jobs, while contributing $119 million to the state’s economy, demonstrating that franchising continues to have a significant

impact on those who live and do business in the region.” Franchise Expo South is designed specifically to enable prospective franchisees to determine which types of businesses match their needs. The expo floor will feature hundreds of exhibitors from food to professional service franchises including McAlister’s Deli, Kiddie Academy, Sizzler USA, Inc., Sign-ARama, Cinnabon, EmbroidMe, and Wireless Zone, among other concepts. ]

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Expo Coverage

IFA’s 2013 Annual Convention to be held in Las Vegas For more than 50 years, the International Franchise Association has worked to protect, promote and enhance franchising by advocating on behalf of the industry and hosting exceptional educational programming and networking opportunities. The 2012 Annual Convention was one of the best ever. This

year’s event hopes to be no exception. To be held on 17-20th February 2013, at the MGM Grand Hotel, Las Vegas, the Convention will draw some of the industry’s most respected speakers who will share best practices as the industry works its way out of these challenging economic and public policy times. The Convention

offers unique and timely educational sessions, roundtables, summits and mini-super sessions designed to give the latest trends and information in the areas of franchise relations, management and leadership, financing, multi-unit growth, international growth, franchise development, social media and more.

Yum! Brands Chairman and CEO David Novak shares his insights on the company’s overall strategic direction during in the 2011 Convention

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REGIONAL NEWS

LEGAL

FrAnchisE MiddlE EAst AwArds 2012 DEcEMbEr 2012 SOON... COMING Shangrila hotel | Sheik Zayed road | Dubai

Join us as we recognise the industry excellence at the 1st annual franchise Middle East Awards

For table bookings, sponsorship or nomination enquiries please contact The Franchise magazine -MENA Tel: +971 4 3042510 Email: steve@thefranchisemagazine-mena.com - FEBRUARY 2012 8 | JANUARY www.TheFranchiseMagazine-mena.com

www.thefranchisemagazine-mena.com/awards

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LEGAL

Franchising Structure Options By Rima Jameel JB Legal

Amongst the multitude of considerations engrossed in international franchising and one of the major issues that must be established before embarking down the road of franchising, is the franchise model. Knowing which franchise model or structure to use depends on a variety of factors that are particular to each franchisor. There are four primary franchise models commonly used to expand internationally. They are: Direct Franchise Agreements; Master Franchise Agreements; Area Development Agreements; and Joint Venture Agreements. Determining the model most suitable to meet

of training and on-going support required; and (e)

franchising. The master franchise owner is essentially

the availability of products required for the operation

the franchisor in the country and takes a royalty from

of the business from local markets versus the

any sub-franchisees, which is usually shared with the

requirement to import products.

franchisor.

In terms of financial resources, international

Master Franchising is very common in practice. It

franchising can be highly capital intensive as the

allows the franchisor to expand abroad without the

franchisor will need to maintain staff to support the

need for great resources, financial and human. This

franchisees in terms of operational development,

arrangement will allow for rapid market penetration,

training, ongoing support as well as inspections to

accelerated growth of the franchise system and

ensure that franchisees are complying with the system.

attraction of sophisticated investors. Having a master

The franchisor may decide to outsource these services

franchisee can significantly lower the administrative

initially, this may reduce the costs of maintaining

costs of the franchisor since the franchisor will only

a large staff which may not be supported by initial

have one contractual relationship which covers the

franchising revenues.

entire territory. If the international franchisee is

The Master Franchise

successful the financial reward to the franchisor will be significant in terms of the return on invested capital. The franchisor grants the master franchisee the

the expansion plans of the franchisor depends

The master franchise is a set up in which a person

on a number of factors. These include, but are

or organization is in charge of developing an entire

right to manage and operate the franchise system

not limited to (a) financial resources available; (b)

franchise system and brand in a particular region

in the host country, which includes providing local

human resources available (in terms of numbers and

or country. The person or organization is granted

support to sub-franchisees, enforcing the system

franchising experience); (c) the amount of support /

the right to open its own franchises as well as the

standards and serving as the collection agent for

control required to ensure the integrity and quality

right to sub-franchise out rights to other franchisees

the fees and royalty payments due the franchisor.

of the franchising system is maintained; (d) amount

for individual or multiple units, or for regional

Selecting the appropriate international master

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LEGAL

franchise and strategy for the target country is critical

Under this model, the franchisor deals with a smaller

and can determine the success or failure of the

number of franchisees making management and

franchise in a particular jurisdiction.

support of the franchisee more efficient and less costly.

The franchisor will usually need to provide training to the master franchisee to ensure the master franchisee understands and can implement the franchisor’s system. Once the master franchisee has been adequately trained, the master franchisee then takes on the obligation to train the sub-franchisees. In most cases, certain aspects of the business model must be refined for the target country.

Regional Franchising This option falls under the business model of master franchising, but instead of granting master franchisee rights for an entire country, the regional franchisee is granted the right to develop that brand in a region that is large and identifiable (such as a province or state). Regional franchise owners may own franchise units, but also have the right to subfranchise out individual and multiple units.

Area Development Franchising Area Development Franchise may be considered as a type of a direct franchise relationship. This option is similar to regional franchising, except that it is for a city or smaller region, and the franchisee owns and operates the franchise units- no sub-franchising is permitted. In recent years, area development franchising has become a more popular model of franchising and its popularity is steadily increasing. Offering direct franchises is impractical for the franchisor unless the target country is in proximity to the franchisor’s headquarters. The Area development model provides franchisors with the ability to expand at a faster rate in a certain region or city, but, unlike master or regional franchisees, the franchisor minimizes or spreads its risk by having multiple area developers in the country and region rather than one master franchisee. Under the area development model, the franchisor enters into a direct contractual relationship with one or more franchisees, each of whom has the right to develop multiple units in the designated territory. Typically, there exists an Area Development Agreement which sets forth the territory covered, the projected schedule for development of units and separate Franchise Agreements for each unit opened by the franchisee. The area developer is required to develop a few to several outlets in a defined area.

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Direct Franchising Direct Franchising is the grant by the franchisor directly to a franchisee the right to open one franchise unit. With this option, the franchisor basically sells franchises internationally as a per unit franchise. The franchisee buys directly from the franchisor’s headquarters or from a subsidiary office located in the target country. A franchisee may own more than one unit, but each will be covered in a separate Franchise Agreement. Disclosure and registration requirements must be complied with separately for each contract. Direct franchising requires that the franchisor have a high degree of involvement with the franchisees. The franchisor is required to provide all the obligations under the franchise agreement, such as training, ongoing support, marketing and advertising, inspections, collections, etc. The franchisor may provide support remotely from its headquarters, but this can be difficult if the target country is distance. The franchisor may determine that it needs a presence in the host country to fulfill its obligations, but it must consider the other issues such as the local tax laws and any applicable Tax Treaties to determine if such activities will create a taxable presence in the target country. Under this franchise model, the franchisor is able to maintain great control over the franchise system since it will manage the selection of the franchisees, prove training, assist with the development of the operation of the unit, arranging for publicity of the system, as well as manage the inspections and audits. In order to be successful, Direct Franchise Agreements should be utilized in franchise systems where the amount of training required is not significant, the location of the target country is geographically close to the franchisor and there are minimal language and cultural barriers.

may either develop and manage the franchises together, or sub-franchise them to others. Here, the partner to the franchisor is essentially acting as a sub-franchisor, but with the added benefit and investment of the franchisor. This model gives comfort to a business partner in that the franchisor has a vested interest in the development and success of the brand in the target country. Joint ventures are often utilized when the franchisor has sufficient resources but needs the local expertise to develop fully the market of the host country. The form of the legal entity may vary from jurisdiction to jurisdiction, but typically it will be in the form of a corporate entity have separate legal personality from the franchisor or the business partner. The franchisor relies on the knowledge of and experience of its business partner in the local market; and the business partner relies on the franchisor to provide its knowledge of the system and training expertise. This entity may serve as a master franchisee or developer. The parties would document their rights and obligations in a shareholders agreement, operating agreement or joint venture agreement. Typically in such an arrangement the franchisor would obtain greater control over the development since it will be participating as an investor and operator. Local corporate and tax laws must be considered in this business model. Prior to deciding which business model to use, the franchisor needs to objectively analyze its needs, objectives and capabilities. Franchisors will always have interested parties from various jurisdictions approaching them to buy a franchise, but it is better to proceed slowly and with caution. Proceeding without knowing which model is most suitable and possible, could negatively impact the brand in the long term and the franchisor may not be able to recover.

Joint Ventures Joint Venturing is a mix between master franchising and direct franchising. The franchise enters into a relationship with a business partner (preferably one with experience in the franchisor’s industry) in the target country. The business partner and the franchisor jointly finance and control the franchise’s brand and model in the target country. The parties

DECEMBER 2012 - JANUARY 2013 | 17

COUNTRY PROFILE

Country Fact Sheet: Morroco The Franchise Magazine - MENA examines the franchise market in Morocco

he Kingdom of Morocco is located in Western North Africa at the equator bordering the Atlantic Ocean, Mediterranean Sea, Algeria, and Western Sahara. It is about the size of California and covers an area of 446,550 sq. kilometers. Morocco’s total population is 34.86 million and is growing at a rate of 1.479% with 56% living in urban areas. The capital city of Rabat has a population of 1.6 million with the other major cities including Casablanca (3.1 mil) and Marrakech (839,000). The people are governed by a constitutional monarchy and are 99% Muslim. The official language used is Arabic

Demographic Data: Area (sq. Km): 446,550 Population (mil.): 34.86 Pop. Growth: 1.479%

however French is often the language of business, government, and diplomacy. The local currency used is the Moroccan Dirham. Morocco’s economy is still based in agriculture and has been fairly stable in the past decade. Authorities have recently been implementing many reforms aimed at improving living conditions, diversifying the economy, and attracting more foreign investment. Poor living conditions, the poor education system, and high unemployment especially in urban areas are still long-term problems. Its main trade partners are Spain, France, Italy, China, Saudi Arabia, UK, Germany,

Economic Data: GDP (PPP, $bil.): 137.3 GDP Real Growth: 45.9% Per Capita GDP ($): 4,000

Inflation Rate: 4.6% Unemployment: 10% Cultural Data: Capital: Rabat

US, Netherlands, and India. Its primary imports are crude petroleum, textile fabric, telecommunications equipment, wheat, gas and electricity, transistors, and plastics. Exports consist of clothing and textiles, electric components, inorganic chemicals, transistors, crude minerals, fertilizers, petroleum products, citrus fruits, vegetables, and fish. Morocco’s GDP (Purchasing Power Parity) is $137.3 billion and is growing at a real rate of 5.9% with an inflation rate of 4.6%. Morocco ranked 114th out of 183 countries in the World Bank Group’s Ease of Doing Business Ranking.

Urban pop.: 56% Language:Arabic Urban growth rate: 1.8% CPI Score*: 3.5

Ease of Business Rank**: 128 Currency Exchange Rate 7/14/11: 1 USD = 7.983 MAD (fixed)

* CPI Score is published by Transparency International and relates to the perceptions of the degree of corruption as seen by business people and country analysts and ranges between 10 (highly clean) and 0 (highly corrupt). **Ease of Doing Business Ranking is determined by the World Bank Group and is ranked out of a possible 181 countries. Most Recent Statistics have been taken from the CIA World Factbook unless noted otherwise.

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SPECIAL DELIVERY

Andreas Borgmann & Mark Carroll co-CEOs of Kcal Healthy Fast Food are supporting the coordinated delivery of quality, consistency and healthy meals to clients across the UAE; A recipe for transforming healthcare, habits and society. By Acacio Fiola A healthy restaurant finally makes it to the Middle East. Right now, many may not be familiar with the name Kcal but it’s only a matter of time until it becomes a household brand. Through its dietary yet conciliatory modus operandi Kcal healthy fast foods has been preparing and developing nutritious meal plans that can be delivered right to your doorstep. Recently Kcal experienced a surge in clientele as the purposeful company took the next step forward in expanding its brand identity. “We have a lot of inquiries in Saudi, Qatar, Bahrain, Egypt, Lebanon, all the way to New Zealand, UK and even [in] the United States,” remarks Andreas Borgmann founder and co-CEO. While the Kcal pace is escalating enormously in Dubai, it has yet to foster outside of the UAE, however, undeterred by this minute encumbrance Borgmann is determined inasmuch as he is practical about accretion. “We will start with Saudi first which is on the doorstep to be signed. We’ve invested a lot of capital and we are opening a brand new office that will sustain us for the next five to eight years with the addition of new staff. Right now we are at twenty

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[employees] and it’s way too small,” he concludes. The company is well-known in Dubai for offering high-quality healthy fast food products. It opened its doors for business in JLT with the aim of catering to individuals whose main objective is being healthy but cannot find the time due to work responsibilities or a hectic schedule. So far, Kcal has been doing everything right, reaping the benefits of a successful start-up in the local hospitality sector by securing a commodious market share and acquiring a customer satisfaction for its consistency, quality and service. With overly ambitious Dubaians who do not have time to eat, let alone prepare food—Kcal does. The company has come up with a way of delivering food either at your work or home that not only tastes good but is good for you. The international cuisine is prepared by an A-class chef with the assistance of a certified nutritionist. Together, they coproduce a victual structure that does not exceed a 300 caloric benchmark per meal. “Our mission is to provide healthy food and provide consistency to people in Dubai, the Middle East and eventually to the rest of world, states the CEO,

adding, “our menu is very controversial because we have burritos, burgers, salmon and red beef curry. The uniqueness is consistency and the variety of food which we have readily available. Everything we make is homemade; vegetables are all fresh, not frozen. We try to source the best meat we can because it’s in our best interest to do so,” opines Borgmann. Kcal has gained significant attention recently as it is the convergence of fast food with healthiness. Today, the majority population is looking at how to participate in this trend ultimately becoming more health conscious. Consumers have developed a more sophisticated understanding about their own health. Many are now able to differentiate between different aspects, such as empty calorie foods and nutrient-dense foods. They are becoming more interested in functional foods, nutraceuticals and bioactive compounds that allow them in improving their health but more importantly maintain optimal weight loss.

JANUARY - FEBRUARY 2012 | 19

SPECIAL DELIVERY

For those interested in becoming fit the ablebodying company offers Kcal Extra—a subsidiary arm of Kcal Healthy Fast Food. Kcal Extra is a comprehensive weight management program assisting clients in increasing their energy levels, finding a balance between business and recreation and educating them about healthy foods; how to properly eat them and ultimately develop a healthy and enjoyable eating lifestyle and well-being. “People that are health conscious are usually very conscious in other aspects of their lives as well. They are very picky because they know what they want; they know what is good for them so they don’t neglect too much so that means they are quite difficult clients, but the best at the same time,” explains Borgmann. On the implementation of fitness (gyms,

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athletic programs), there have been significant efforts recently in the region but it is important to understand that there are key characteristics that are inherent to the hospitality sector that must be recognized, including the low degree of development of the healthcare infrastructure and regulatory environment and the rapid statistical growth in diabetes, cardiovascular ailments and noncommunicable diseases. Working out is only a fraction of a healthy lifestyle, the big proportion is proper diet, eating patterns and emphasis on lifestyle. “In the UAE there are how many healthy options? One, and that is us. People want to eat healthy but the choices aren’t there. But if you put a Kcal everywhere there is a McDonald’s, I’m sure the statistics would turn around, states emphatically the founder of Kcal. “The demand

for health is there, it is my job to provide them with the accessibility,” says Borgmann. This accessibility Borgmann speaks of however means many things to many people. So first, Kcal needs to define what goals it wants to serve through its business. Whether it is improving quality, reducing food costs or promoting health. Once these have been defined, a strategy can be developed to ensure that what it develops in terms of service aligns to these goals. The key is launching services in a practical manner yet informative manner, always keeping in the end goal in mind, which should be integrating a healthy lifestyle into the day-to-day activities. In the absence of making it seamless for the struggling dieting consumer to use, it will not work. It simply takes more than just delivering healthy meals, fast.

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KCAL

As part of its expansion operations, this past summer Kcal partnered up with American based company Francorp through its Middle East regional office in Dubai. Since franchising is becoming more of a necessity for many local businesses with the objective of achieving robust business successes it was a pivotal move for Borgmann and his business partner co-CEO Mark Carroll in establishing this partnership. It is observed that the awareness of the importance of franchising is increasing day by day. Successful local businesses started to realize its great benefits and the positive impact it has on their business development. Franchising is one of the most effective options which takes ambitious companies to new destinations and accelerate their expansion plans without their direct investment in developing new branches, especially from emerging markets such as the Middle East. “The franchise fee is AED100,000 and 6% royalties which includes staff training, manager buildup, brand guidelines, design manuals so on and so forth,” says Borgmann. Francorp is one of the leading international companies in franchise development and consultancy offering professional commercial services throughout the Middle East. “We have teamed-up with Francorp, the leader in franchise development and consultation, because of their vast experience that goes back to 36 years and their track record in the development programs along with their experience in this region,” explains Mark Carroll and Andreas Borgmann. Franchising opportunities are available to anyone who has a keen interesting in fitness and eating healthy but it doesn’t come without effort and hard work. It requires dedication, passion and some form of business

SPECIAL DELIVERY

capacity. “The franchise they [client] are buying is good investment as it is a healthy one as well. It will last for years to come and so we are very picky with who e choose to franchise with. We want them to be just as passionate as we are, we are very selective of who we choose to take a franchise on, it’s almost as difficult for us to choose them then it is for them to choose us,” remarks the charismatic CEO. When asked why Kcal was formed and why now, Borgmann advisedly says ,“Kcal started off as pure passion for being able to walk into a restaurant without thinking twice and being able to choose something off the menu in accordance with proper nutrition. Kcal was formed out of this kind of quality, consistency and health.” Kcal has managed to take the stigmatization of fast food and turn it around by applying mens sana in corpore sano fundamentals to the disesteemed reputation. From the top-down, direct methods of fast food delivery are becoming outmoded as Kcal is transforming this standard by delivering food as early as 4:30 in the morning. Irrespective of the fast food model, Kcal provides customers with a considerable amount of useful data which can improve health and one’s quality of life. To recapitulate customers with poor eating habits, health risk factors and non-adherence to lifestyle recommendations are more the norm than the exception. Kcal programs can be easily incorporated into one’s daily routine as a prelude to weight-loss, wellness or weight management. “When you break it down, it is giving the client their food fast food but in a healthier way and service,” concludes Borgmann.

Franchise Opportunity Coming Soon! www.TheFranchiseMagazine-mena.com

DECEMBER 2012 - JANUARY 2013 | 21

TIM

Precise announces launch of TIM in Florida

From the creators of Instant Skin PRECISE, launched their new Franchise TIM in Orlando Florida at the IAAPA Show in November 2012 with a huge success. PRECISE once again stole the show as Theme Parks and Retailers from around the world were fascinated with the latest 3d innovation. TIM stands for “This Is Me” and it encompasses a range of personalised products which duplicate the likeness of a real person and transforms them into astonishing mini statues, elegant busts and 3D reproduction. TIM was developed by PRECISE and is crafted using a combination of advanced scanning technology, proprietary software and the latest manufacturing technology. Each TIM figure is a unique 3D masterpiece which bears an astonishing similarity to the individual which is impossible to capture with a traditional photo image or video. A TIM is the ideal gift to preserve a special moment

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in a memorable way - forever. Lothar Hohmann the creator and innovator of TIM says that promoting TIM products is a wise business decision for Franchisees while providing a unique experience to their customers. It provides the opportunity to offer products with multiple revenue streams while maximizing their current investment in retail space and staff. Well displayed TIM samples and a prominently displayed promotional video will create a lot of interest with your customers. For sales and marketing purposes it is easy establish multiple satellite retail locations that direct clients to a central location where the scanning procedure is performed. The face behind TIM Launched in 2002, PRECISE Trading LLC’s primary business is the production of exclusive personalization products which include the TIM collection, as well as,

the custom manufacturing of unique corporate gifts for many Fortune 500 companies. All PRECISE products are conceptualized, designed and manufactured in a dedicated production facility in Dubai Investments Park which is wholly owned by PRECISE. PRECISE launched its first retail outlet at Dubai Airport over ten years ago. Since then the company has witnessed unparalleled growth and today operates eight retail outlets and is currently in the process of opening an additional six in 2013 which demonstrates that this niche business model works. PRECISE’s products have been proven to appeal to a broad internationally customer base. In addition to TIM the company also actively promotes the following unique retail concepts: miniYOU’s – 3D caricatures for anyone Instant Skin – personalization of gadgets from mobile phones to game consoles

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FRANCHISE YOUR BUSINESS

Steve O’Donovan, Managing Director of FDS UAE looks at the key questions a company should ask itself before launching a franchise. Deciding if your business can be franchised While most businesses can be franchised, it is the quality and professionalism of the management that will determine success, moderate achievement or failure. When considering expanding a business by franchising there are numerous areas to be examined. What follows are some of the more important ones.

People power When asked by management to evaluate their existing business, I often surprise them when my starting point is evaluating them as a team through some very specific questions. Do they have the right expertise to manage fellow business people who become their franchise owners? Can they cope with rapid expansion and ongoing infrastructure development requirements – and with success itself? Are they prepared to contract in professional assistance to top up any shortcomings, and do they genuinely want to develop what will be a potentially demanding network of individuals who will look to them for guidance in all aspects of running their businesses? Are they enthusiastic, genuine and confident in what they are doing – and are they the kind of people who others will feel comfortable working with?

Financial foundations It has been pointed out that setting up the necessary franchise support infrastructure will involve substantial expenditure and management time, as well as gearing up production or equivalent purchasing resources. Companies will need to be financially sound at the outset and should not be relying on franchising as an emergency measure to plug existing deficits. While it is true to say that successful franchising will eventually become

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self-financing as the franchise network grows, the period of evolution may need further funding along the way. Re-investment should also be looked at as vital in securing the long-term position of the franchisor company. Looking at the long term rather than the short term is vital here.

Market knowledge Does the company have substantial experience in their market? As competition can be fierce, a highly focused understanding will be required to keep ahead, especially when the going gets tough. Can that edge be maintained, and is there sound ongoing market research and development supporting the overall strategy? Franchise owners will be relying on the company to provide a lead, based on intensive market knowledge and experience, which is one of the key reasons people seek to invest in a franchise.

question of sufficient profit being available to share between franchisor and franchise owners in order to justify a franchising strategy. Both parties will need a suitable return on their investment of time, money and effort, in addition to generating a realistic trading profit and future security. In the interests of everyone involved, you must get it right. Take a long, hard, honest look at your business and be sure to seek appropriate professional advice on whether you and your company are right for franchising. By enlisting experienced, accredited Franchise Consultants, such as FDS UAE, you will save yourself a great deal of time, effort, money and embarrassment.

Supply and demand It is one thing to be selling in your own locality, but does the product or service you are offering have wider appeal – regional, national or even international? If product based, can you guarantee reliable sources? Does the product have long-term appeal, and are you well positioned in the chain to ensure competitive pricing? After all, you do not want to price your franchise owners out of the market. Consider any problems that might arise regarding the product – such as legal constraints, obsolescence, supply lines etc. Equally, service-based companies need to be sure of their long-term viability, as well as having the ability to adapt to ever-changing requirements and geographical variations.

Counting the cost An area that always concerns me greatly is the

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FRANCHISE YOUR BUSINESS

Three steps to franchise success – FDS UAE provides a proven and effective system for guiding potential franchisors through a development programme. Steve O’Donovan, Managing Director of FDS UAE explains how this works: To ensure your business’s journey into franchising runs smoothly you should always follow a carefully structured timetable. After an initial discussion and having been satisfied in principle that the business model is sound and can be franchised, FDS UAE will implement a strategy for success. Step 1 On-site evaluation of client’s business model to: • Fully appreciate the business’ core/related activities • Obtain data on the entire business method • Secure relevant financial data • Brainstorm ideas for possible franchise structure • Understand client aims plus management resources • Secure data for a franchise development programme FDS UAEthen undertakes the agreed work programme over a three to four week period to generate an action document that will contain detailed guidelines for franchising the business, including: • Key conclusions for successful franchising • Key elements and itemised costs of franchise package • Recommendation on licence fee to be charged • Financial projections for franchise owner territories • Critical assumptions underlying these projections • Type of franchisor support structure required • Ongoing fee structure between franchisor and franchise owner • SWOT Analysis on franchising the business • Recommendations and ideal plan of action identifying clearly the best way to franchise the business Another meeting follows to present and discuss the contents and clarify the best way forward.

24 | DECEMBER 2012 - JANUARY 2013

Step 2 Infrastructure preparation This second steprelates to a work programme to create the infrastructure for successful franchise development, which should cover: • Protecting intellectual property rights • Identifying support services • The Franchise Package • Preparing financial statements • Fixing initial and ongoing fee structure • Production of an attractive franchise prospectus • Creating the Franchise Information Memorandum • Writing the Franchise Manual • Producing the legal documentation • Designing franchise owner training programme • Finalising corporate image elements • The strategy for franchise owner recruitment • Procedure for handling franchise owner recruitment In this implementation phase, FDS UAE teams up with solicitors, accountants, trademark attorneys, PR executives, advertising and editorial personnel, corporate design experts and other professionals to create an attractive and professional franchise offering. This should include: • Credible and professional corporate image • Clear and inviting franchise prospectus • Legal agreement fair to both parties but leaves the franchisor in control • Franchise Manuals for the entire business • Territories benefiting both franchisor and franchise owners After the second phase, the new business format should be ready for a professional and confident launch as a franchise.

Step 3: Recruiting franchise owners Consolidating the first phase of franchise owners is crucial to laying the solid foundations of a successfulfranchise. This involves marketing a franchise opportunity so that it attracts quality prospects to own and operate it. I would, therefore, stress the importance of allocating the franchise to parties of the right calibre rather than just those with the capital to invest. FDS UAE helps you, the franchisor, to design eye-catching advertising that portrays the opportunity accurately and effectively to create interest from quality prospects. Having generated enquiries, we then teach your management team how to invest time and patience in handling your enquiries correctly. FDS UAE’s in-depth industry experience helps clients to avoid the common errors at every stage and move on steadily to enjoying the benefits of franchise development success.

If you are interested in franchising your business contact FDS UAE today

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PRESS RELEASE

Franchise Development Services launches in the Middle East “I am delighted to be associated with FDS and also to be a part of an exciting and growing industry.”

Steve O'Donovan, FDS UAE signs with Man2ouche CEO, Jihad El-Eit The UK based franchise consultancy firm, Franchise Development Services (FDS), launched its first Middle Eastern office in Dubai this quarter. FDS, founded in the UK by Professor Roy Seaman in 1981 has signed an agreement with Stephen O’Donovan and Apex Middle East, publisher of The Franchise Magazine MENA, to provide professional franchise services to the MENA region. Stephen says “it’s an honour to be working with Roy Seaman and the FDS team who have given me a great platform to work with as well as providing tremendous support with their vast experience and knowledge of the industry. The franchise market in the MENA region has huge growth potential and there is great demand for professional franchise services. I aim to provide high level services to clients in the region and work with them on expanding their businesses through franchising. I am delighted to be associated with FDS and also to be a part of an exciting and growing industry.” FDS UAE will be covering the whole MENA region and have already signed their first client on a full development programme with Man2ouche.

Chris Davies from FDS Head Office UK says… “We have every confidence that Stephen and his team will prove to be a driving force in the further development of the franchise market in the Gulf Region. He is already operating beyond our expectations and has established a firm foundation for FDS UAE to demonstrate its capabilities to existing and prospective clients.”

Man2ouche, who launched in 2006 has developed 4 branches in the UAE and is just expanding into Egypt. The company provides authentic Levantine food consisting of dough with cheese, thyme or ground meat. Similar to a pizza, it is served as either breakfast or lunch.

Franchise opportunity coming soon... For more details, contact steve@fdsuae.com www.TheFranchiseMagazine-mena.com

DECEMBER 2012 - JANUARY 2013 | 25

UNITED ARAB EMIRATES

FDS announces expansion into the UAE Franchise Development Services is pleased to announce the successful expansion of its international network with the launch of its United Arab Emirates RIÀFH ZKLFK ZLOO EH XQGHU WKH direction of Stephen O’Donovan. The United Arab Emirates is one of the ŚŽƩĞƐƚ ĨƌĂŶĐŚŝƐĞ ŵĂƌŬĞƚƐ ŝŶ ƚŚĞ ǁŽƌůĚ ďŽƚŚ ďǇ ǁĂǇ ŽĨ ƚĞŵƉĞƌĂƚƵƌĞ ĂŶĚ ŽƉƉŽƌƚƵŶŝƚǇ ĨŽƌ ƐŽŵĞ ŽĨ ƚŚĞ ǁŽƌůĚ͛Ɛ ŵŽƐƚ ĨĂŵŽƵƐ ďƌĂŶĚƐ ƚŽ ĞƐƚĂďůŝƐŚ Ă ŇĂŐƐŚŝƉ ƐƚŽƌĞ ŝŶ ƚŚŝƐ ŵŽƐƚ ǀĂůƵĂďůĞ DŝĚĚůĞ ĂƐƚ ŵĂƌŬĞƚ͘ dŚĞ h ŽīĞƌƐ ŐƌĞĂƚ ĨƌĂŶĐŚŝƐĞ ŽƉƉŽƌƚƵŶŝƟĞƐ ŝŶ ƚŚĞ ŵĂƌŬĞƚ ƚŚĂƚ ƐƚĞĂĚŝůǇ ŚĂƐ ďĞĞŶ ĂĐŚŝĞǀŝŶŐ Ă Ϯϱ ƉĞƌ ĐĞŶƚ ŐƌŽǁƚŚ ƌĂƚĞ ƚŚƌŽƵŐŚ ϮϬϭϮ͘ YƵĂůŝƚǇ ďƌĂŶĚƐ ĨƌŽŵ Ăůů ŽǀĞƌ ƚŚĞ ǁŽƌůĚ

ŝŶĐůƵĚŝŶŐ h< ďƌĂŶĚƐ Boots, WHSmiths and Thorntons, ŚĂǀĞ ĂůƌĞĂĚǇ ůĂŝĚ ƐŽůŝĚ ĨŽƵŶĚĂƟŽŶƐ ĂŶĚ ƉƌŽǀĞŶ ƉƌŽĮƚĂďůĞ ƚƌĂĐŬ ƌĞĐŽƌĚƐ ƚŚĂƚ ƚĂŬĞ ĨƵůů ĂĚǀĂŶƚĂŐĞ ŽĨ ƚŚĞ h ďĞŝŶŐ Ă ĚĞƐƟŶĂƟŽŶ ĨŽƌ ƚŚĞ ĞŶƟƌĞ DŝĚĚůĞ ĂƐƚ ŵĂƌŬĞƚ ƚŽ ǀŝƐŝƚ ĨƌĞƋƵĞŶƚůǇ͘ tŝƚŚ & ^ h ŶŽǁ ĞƐƚĂďůŝƐŚĞĚ͕ ǁĞ ĐĂŶ ĚĞůŝǀĞƌ ĞǆƉĞƌƚ ĂĚǀŝĐĞ ĂŶĚ ŐƵŝĚĂŶĐĞ͕ ƉƌŽǀŝĚĞ ůŽĐĂů ŬŶŽǁůĞĚŐĞ ĂŶĚ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ĂďŝůŝƚǇ ƚŽ ŵĂŬĞ ŚŝŐŚͲůĞǀĞů ŝŶƚƌŽĚƵĐƟŽŶƐ ƚŽ ĞƐƚĂďůŝƐŚĞĚ ŽƌŐĂŶŝƐĂƟŽŶƐ ĂŶĚ ĨƌĂŶĐŚŝƐĞ ĞŶƚƌĞƉƌĞŶĞƵƌƐ ƐĞĞŬŝŶŐ ƚŽ ĂĐƋƵŝƌĞ ĂŶĚ ĚĞǀĞůŽƉ ĨƌĂŶĐŚŝƐĞ ďƌĂŶĚƐ ƚŽ ƚŚĞŝƌ ĨƵůů ƉŽƚĞŶƟĂů͘ tŝƚŚ Ă ƐƵĐĐĞƐƐĨƵů ƚƌĂĐŬ ƌĞĐŽƌĚ ŽĨ ĨĂĐŝůŝƚĂƟŶŐ ƐƵĐĐĞƐƐĨƵů DŝĚĚůĞ ĂƐƚ ĨƌĂŶĐŚŝƐĞ ĚĞǀĞůŽƉŵĞŶƚ͕ ŐŽŝŶŐ ďĂĐŬ ƚŽ ϭϵϴϱ ǁŚĞŶ ǁĞ ǁŽƌŬĞĚ ǁŝƚŚ Mothercare and the Alshaya

Group, ǁŚŽ ĂƌĞ ŶŽǁ ŽŶĞ ŽĨ ƚŚĞ ǁŽƌůĚ͛Ɛ ůĞĂĚŝŶŐ ĨƌĂŶĐŚŝƐĞ ďƌĂŶĚ ŽǁŶĞƌƐ ĂŶĚ ĚĞǀĞůŽƉĞƌƐ͕ ǁĞ ĂƌĞ ŝŶ Ă ƐƚƌŽŶŐ ƉŽƐŝƟŽŶ ƚŽ ĂƐƐŝƐƚ ŐĞŶƵŝŶĞ ƵƐŝŶĞƐƐ &ŽƌŵĂƚ &ƌĂŶĐŚŝƐĞ ďƌĂŶĚƐ ƚŽ ĞƐƚĂďůŝƐŚ ĂŶĚ ĚĞǀĞůŽƉ ǁŝƚŚ ƐŽŵĞ ŽĨ ƚŚĞ ǁŽƌůĚ͛Ɛ ďĞƐƚ ĨƌĂŶĐŚŝƐĞ ĚĞǀĞůŽƉĞƌƐ͘ & ^ h ǁĞůĐŽŵĞƐ ĂŶĚ ůŽŽŬƐ ĨŽƌǁĂƌĚ ƚŽ ǁŽƌŬŝŶŐ ǁŝƚŚ ǇŽƵ ŝŶ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ĞǆĐŝƟŶŐ ĨƌĂŶĐŚŝƐĞ ƌĞŐŝŽŶƐ ŝŶ ƚŚĞ ǁŽƌůĚ͘ For further information FRQWDFW 6WHSKHQ 2·'RQRYDQ Managing Director of FDS UAE t: +971(0)4 304 2510 e: steve@fdsuae.com w: fdsfranchise.com

Become a part of the international FDS franchise network FDS UAE

Steve O’Donovan Regional Director

FDS Anglia

Paul Hague Franchise Consultant

FDS London

Nick Williams Franchise Consultant

FDS South East

Malcolm Porter Regional Director

FDS Southern

Gary Rigby Regional Director

FDS Australia

FDS Midlands

Mike Fuller Regional Director

Ken Young Regional Director

FDS North

FDS Spain

Tony Urwin Regional Director

&ƌĂŶĐŚŝƐĞ ĞǀĞůŽƉŵĞŶƚ ^ĞƌǀŝĐĞƐ >ƚĚ ŚĂƐ ƉůĂǇĞĚ Ă ŵĂũŽƌ ƌŽůĞ ŝŶ ĚĞǀĞůŽƉŝŶŐ ŝŶƚĞƌŶĂƟŽŶĂů ĨƌĂŶĐŚŝƐŝŶŐ ĂĐƌŽƐƐ ƚŚĞ ǁŽƌůĚ ƐŝŶĐĞ ϭϵϴϭ͘ tŝƚŚ ŽǀĞƌ ϯϬ ǇĞĂƌƐ ŽĨ ĞǆƉĞƌŝĞŶĐĞ ŝŶ ĚĞǀĞůŽƉŝŶŐ ĂŶĚ ŵĂŶĂŐŝŶŐ ĨƌĂŶĐŚŝƐĞƐ ďŽƚŚ ŶĂƟŽŶĂůůǇ ĂŶĚ ŝŶƚĞƌŶĂƟŽŶĂůůǇ͕ & ^ ŝƐ ŶŽǁ ƐĞĞŬŝŶŐ ƚŽ ĨƵƌƚŚĞƌ ƚŚĞŝƌ ŽǁŶ ĐŽŵƉĂŶǇ ĂƐ Ă ĨƌĂŶĐŚŝƐĞ͘ KƉƉŽƌƚƵŶŝƟĞƐ ĂƌĞ ĂǀĂŝůĂďůĞ ŝŶ ƚŚĞ h< ĂƐ ĂŶ & ^ ĨƌĂŶĐŚŝƐĞ ŽǁŶĞƌ Žƌ ŝŶƚĞƌŶĂƟŽŶĂůůǇ ĂƐ ĂŶ & ^ DĂƐƚĞƌ &ƌĂŶĐŚŝƐĞ KǁŶĞƌ͘ & ^ ŝƐ ƐŽ ĐŽŶĮĚĞŶƚ ŝŶ ƚŚĞŝƌ ĨƌĂŶĐŚŝƐĞ ŵŽĚĞů ƚŚĂƚ ƚŚĞǇ ŚĂǀĞ ĨƌĂŶĐŚŝƐĞĚ ƚŚĞŝƌ ŽǁŶ ďƵƐŝŶĞƐƐ͕ ǁŝƚŚ ĨƌĂŶĐŚŝƐĞĚ ŽĸĐĞƐ ĂĐƌŽƐƐ ƚŚĞ h< ĂƐ ǁĞůů ĂƐ ŝŶ ƵƌŽƉĞ ĂŶĚ ƵƐƚƌĂůŝĂ ĂŶĚ ƚŚĞ DŝĚĚůĞ ĂƐƚ͘

Adrian Soler Regional Director

About you & ^ ǁĞůĐŽŵĞ ƚŚŽƐĞ ǁŝƚŚ ďƵƐŝŶĞƐƐ ŵĂŶĂŐĞŵĞŶƚ Žƌ ĐŽŶƐƵůƚĂŶĐǇ ďĂĐŬŐƌŽƵŶĚ͕ ǁŚŽ ĐĂŶ ƐĞůů ĂŶĚ ĚĞůŝǀĞƌ ƚŚĞ ĞŶƟƌĞ ƌĂŶŐĞ ŽĨ & ^ ƐĞƌǀŝĐĞƐ͕ ĚĞǀĞůŽƉŝŶŐ Ă ůŽŶŐͲ ƚĞƌŵ ƌĞůĂƟŽŶƐŚŝƉ ǁŝƚŚ ƚŚĞŝƌ ĐůŝĞŶƚƐ͕ ĂƐ ǁĞůů ĂƐ ďƵŝůĚŝŶŐ Ă ƌĂƉƉŽƌƚ ǁŝƚŚ ƚŚĞ ůŽĐĂů ďƵƐŝŶĞƐƐ ĐŽŵŵƵŶŝƚǇ͘ /Ĩ ǇŽƵ ĐĂŶ ĐŽŵŵƵŶŝĐĂƚĞ ŐĞŶƵŝŶĞ ĞŶƚŚƵƐŝĂƐŵ͕ ƐŚŽǁ ǇŽƵƌ ƉƌŽƐƉĞĐƟǀĞ ĐůŝĞŶƚƐ ƚŚĞ ƉŽƐƐŝďŝůŝƟĞƐ ďĞǇŽŶĚ ƚŚĞ ďŽƵŶĚĂƌŝĞƐ ŽĨ ƚŚĞŝƌ ĐƵƌƌĞŶƚ ďƵƐŝŶĞƐƐ͕ ĂŶĚ ĞŶũŽǇ ŚĞůƉŝŶŐ ƉĞŽƉůĞ ƚŽ ƌĞĂůŝƐĞ ƚŚĞŝƌ ĚƌĞĂŵƐ ĂŶĚ ĞǆƉĂŶĚ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ŚŽƌŝǌŽŶƐ͕ ƚŚĞŶ & ^ ǁŽƵůĚ ůŝŬĞ ƚŽ ŚĞĂƌ ĨƌŽŵ ǇŽƵ͘ & ^ ĐĂŶ ƚƌĂŝŶ ǇŽƵ ĂŶĚ ŚĞůƉ ǇŽƵ ƚŽ ďƵŝůĚ Ă ƐƵĐĐĞƐƐĨƵů ƉƌŽĮƚĂďůĞ ĨƌĂŶĐŚŝƐĞ ĐŽŶƐƵůƚĂŶĐǇ ďƵƐŝŶĞƐƐ͘

FDS Australia

Paul Wheeler Regional Director

&Žƌ ĂŶ ŝŶǀĞƐƚŵĞŶƚ ŽĨ ďĞƚǁĞĞŶ άϰϱ͕ϬϬϬ н s d ĂŶĚ άϭϬϬ͕ϬϬϬ н s d͕ ĚĞƉĞŶĚŝŶŐ ŽŶ ĨƌĂŶĐŚŝƐĞ ƚǇƉĞ ĂŶĚ ůŽĐĂƟŽŶ͕ ƐƵĐĐĞƐƐĨƵů ĂƉƉůŝĐĂŶƚƐ ǁŝůů ƌĞĐĞŝǀĞ ĚĞƚĂŝůĞĚ ŝŶŝƟĂů ĂŶĚ ŽŶŐŽŝŶŐ ƚƌĂŝŶŝŶŐ͕ ďŽƚŚ Ăƚ ƚŚĞ EŽƌǁŝĐŚ ŚĞĂĚ ŽĸĐĞ ĂŶĚ ŝŶ ƚŚĞ ĮĞůĚ͕ Ă ĐŽŵƉƌĞŚĞŶƐŝǀĞ ďƵƐŝŶĞƐƐ ƉůĂŶ͕ ĂĐĐĞƐƐ ƚŽ Ăůů ƚŚĞ & ^ ƐǇƐƚĞŵƐ ĂŶĚ ĚĂƚĂďĂƐĞƐ͕ ĂŶĚ ĨƵůů ŵĂƌŬĞƟŶŐ ƐƵƉƉŽƌƚ͘ & ^ ĂƌĞ ĂůƐŽ ƉƵďůŝƐŚĞƌƐ ŽĨ dŚĞ &ƌĂŶĐŚŝƐĞ DĂŐĂǌŝŶĞ, dŚĞ h< &ƌĂŶĐŚŝƐĞ ŝƌĞĐƚŽƌǇ, and ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ŶĂƟŽŶĂů ĂŶĚ ŝŶƚĞƌŶĂƟŽŶĂů ǁĞďƐŝƚĞƐ͘ )RU PRUH LQIRUPDWLRQ contact Chris Davies t: 01603 620 301 e: chrisd@fdsltd.com w: fdsfranchise.com

COVER STORY

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COVER STORY

AL HOUDA

Al Houda, a Kuwait company holds several franchise brands including, Shabetan, Sakura, Ruby Tuesday, Rib Eye, Peppes Pizza, Ayman Zaman and Al Noukhaza.

The Company started in 1982 has had a bold vision, that hospitality should be of quality comfort and warm inviting atmosphere towards customers.This vision 30 years on still remains and is now a major contributor to the successful operation of leading restrurant brand names in the Gulf. Al Houda Hotels and Tourism company (Al Houda) are also a part of Bukhamseen Group Holding Company established in 1977 and is considered one of the leading regional companies in many industries, namely: Banking, Finance,Insurance, Manufacturing, hospitality, travel, education, real estate,retail,F&B, media logistics and engineering.

The Franchise Brands RUBY TUESDAY In 2001 Al Houda makes an official association with Ruby Tuesday International as principal master franchisor to roll out the brand in the Middle East. From that first restaurant near the campus of the University of Tennessee in 1972 to nearly 800 restaurants across the United States and around the globe, Ruby Tuesday grew to become part of a large public food service company in 1982, to be its own independent, publicly traded company in

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1996, and along the way to become one of the most well-known and beloved brands in casual dining. There are Ruby Tuesday Restaurants currently operating within Kuwait (Corporate Operation), KSA-Jeddah (Franchisee) and Egypt (Franchisee) in 12 different locations and we are looking for Area Developers to partner with us, in order to continue the regional expansion of this tried and tested successful brand.

PEPPES PIZZA The Norwegian pizza fairy tale has a short history. The word “pizza” was totally absent from the 1950’s Norwegian dictionary. The story began when Peppes Pizza opened its first restaurant in Oslo in 1970 - the start of what is today’s Peppes Pizza, one of Norway’s strongest brands. The Future is Promising: Peppes Pizza American style menus are based on fresh thinking, fresh innovative business practices and fresh food ideas. Today our menu showcases best-selling California, Chicago and New York style pizzas, delicious pasta, burgers and much more. We also feature appetizers, salads, desserts and beverages satisfying a growing consumer demand for fast casual dining experience. Our dedicated people and our development team are always looking for ways to further build upon the success of growing consumer demand for fresh succulent pizzas.

We are looking for Area Developers to partner with us, in order to continue the worldwide expansion of this very successful brand in the Middle East.

SAKURA Sakura, as the most renowned modern Japanese restaurant in Kuwait, is serving Pan-Asian delightful flavors consisting of a full menu including Sushi, Sashimi, Toban Yaki, Teriyaki, Maki and an array of entrees in a contemporary setting. The concept focuses on mid-to-high scale dining sector of the market, catering to business people, families, young adults and groups. Founded in 1989 by the Bukhamseen Hospitality Group, Sakura is a trend-setter and has paved the way for the popularity of Asian cuisine in the region by bringing Japanese food into the mainstream and revolutionizing its style of presentation and entertainment. Sakura features unique contemporary décor elements with bright colors, stylish lighting, and friendly staff, adding cool ambiance for the customers to have a pleasant and enjoyable Asian dining experience. There are Sakura Restaurants currently operating within Kuwait in 7 different locations and we are looking for Area Developers to partner with us, in order to continue the regional expansion of this tried and tested successful brand.

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AL NOUKHAZA Al Noukhaza is a pleasant seafood dining experience with its serene ship deck setting décor and very promising food. A “talk-of-the-town” for best seafood restaurant in Kuwait, you can choose from the live display of fish and lobster or the extensive buffet that spices up your life with Arabic, Far Eastern and other regional seafood specialties. Founded in 1995 by the Bukhamseen Hospitality Group, Al Noukhaza is the place to hang out for seafood lovers with their vast selection varying from cold items and soups, to mouth-watering hot dishes. Different methods are used to enhance the flavors of underwater specialties which are primarily prepared with a touch of oriental techniques. This restaurant is known for its unique flavors and seasoning. Al Noukhaza Restaurants currently operates within Kuwait in 3 different locations and are looking for Area Developers to partner with them, in order to continue the regional expansion of this tried and tested successful brand.

AYAM ZAMAN Connoisseurs of Authentic Lebanese Cuisine will find it difficult to ignore the many mouth-watering

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temptations Ayam Zaman is famous for. Dining out is not just about food, it is also about the experience that brings out the old age tradition of hospitality which exists in Lebanon. Founded in 2000 by the Bukhamseen Hospitality Group, Ayam Zaman has truly earned its deserved reputation as Kuwait’s renowned Lebanese Restaurant offering gourmet delights with an unparalleled traditional family ambiance. The menu is a wish-list for lovers of fresh and authentic Lebanese cuisine and also features a wide selection of hot and cold Arabic mezze plates, dips, salads and mix-grilled specialties serving lamb, beef, chicken and fish. With its classical Arabian

décor featuring damascene walls, brass omaments and blown glass elements, the restaurant is an invitation to enjoy traditional and warm Lebanese hospitality. “Sahteyn” is a word you will often hear in Lebanese home - loosely translated, it means “twice your health” – a form of welcome to join a family and share delicious food. This embodies our philosophy at Ayam Zaman. Ayam Zaman Restaurants are currently operating within Kuwait in 3 different locations and we are looking for Area Developers to partner with us, in order to continue the regional expansion of this tried and tested successful brand.

COVER STORY SHABESTAN Shabestan celebrates the spirit of true Persian cuisine in royal atmosphere. The concept evokes the senses with the aromas of the mysterious Persian food and its charming glamorous design that creates a remarkable imperial and distinctive dining experience. Founded in 2001 by the Bukhamseen Hospitality Group, Shabestan has rightly achieved its high reputation as Kuwait’s best restaurant offering great authentic cuisine with matchless upmarket Persian palace hospitality. The menu presents wide selection of stews, an array of delicately marinated beef, lamb, chicken and seafood kebabs that are grilled to perfection and are served with saffron scented basmati rice. With its upscale royal décor featuring imposing murals and oriental mirrors, the restaurant is a true refined Persian delight. All this, paired with a sharp standard of quality service, allows one to unwind and enjoy a perfect cultured dining experience. Shabestan Restaurants are currently operating within Kuwait in 3 different locations and we are looking for Area Developers to partner with them, in order to continue the regional expansion of this tried and tested successful brand.

RIB EYE An American style mid-range priced casual dining restaurant that offers scandalously succulent and fantastically flavorsome steaks & ribs catering to a wide spectrum of clientele. Founded in 2004 by the Bukhamseen

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Hospitality Group, Rib Eye embodies casual American storyline design that gives you a feel of the western world; this comfy joint is perfect for either a group or a more intimate tête-â-tête. As with any other steakhouse, you are best off sticking to the meat, and a wise choice to make it here. Cooked to soft, tender perfection, the sirloin or filet mignon, or a cut of aged Angus meat, is utterly sublime – delicately pliant yet full of flavors. Texas style barbequing is the method used for our steak grilling where the correct temperature

is kept in order to maintain all the juice and flavor of the meat. The menu is also completed with traditional American appetizers such as nachos and chicken wings, soups, salads and all of which are perfectly completed with a mouth-watering desert selection. Rib Eye Steakhouse restaurants are currently operating within Kuwait in 2 different locations and we are looking for Area Developers to partner with them, in order to continue the regional expansion of this tried and tested successful brand.

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LFA DIRECTORY

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INTERVIEW

Q&A

with Mr. Emad Bukhamseen, Chairman, Al Houda What is your vision towards franchising? We are determined to expand our portfolio of brands via franchising mechanism within the Middle East and have invested large capital in building comprehensive manuals and systems for our brands that can be easily duplicated anywhere at anytime. In addition, we have established a dedicated and professional franchising department to be able to support the franchisees at all levels from initial training to development and marketing of the business. Our plan is to build a long lasting partnership with our franchisees and assure that they get the right and adequate support to be successful operators.

How long have you been personally been in the franchise business and what inspires you to work in franchise? I have been involved in the franchising industry for more than 30 years. The main advantage of owning a franchise is the feeling of freedom that being self-employed brings. This freedom is tempered with the knowledge that the owner has invested in a proven system and has the training, support and encouragement of other franchisees and the franchisor. Owning a franchise should also provide a semi-monopoly environment in which to conduct

business in a particular area. Generally, there is also an informed ready-made customer base. There will of course be competitors but the franchisee will be granted the sole franchise for a given area and often will be given client listings or job sheets. Most importantly though, being part of a franchise ensures the franchisee is part of an instantly recognizable brand, the product or service expectations that a brand brings, and the reputation gained by the brand over time. A franchise also offers the franchisee with the ability to capitalize on the know-how and systems that have been proven to be successful. The quality of the product or service provided is therefore in many ways guaranteed. Some of the advantages a franchise offers are:

Freedom of employment Proven product or service outcomes Semi-monopoly; defined territory or geographical boundaries Proven brand, trade mark, recognition Shared marketing, advertising, business launch campaign costs Industry know-how Reduced risk of failure Access to proprietary products or services Bulk buying advantages On-going research and development

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DECEMBER 2012 - JANUARY 2013 | 33

INTERVIEW

What skills are necessary to work in or run each restaurant? Essentially, we at Al Houda look for highly motivated organizations or entrepreneurs with a sincere commitment to developing a brand in their territory. We believe that to succeed in the franchise business one needs to have the 3 Cs: Capital, Commitment, and Competence.

Capital Capital investment is a key ingredient to roll out enough stores to create a brand presence, economics of scale and wider customer reach in the market.

Commitment Franchise operation is a business that requires a daily managerial focus on details to make sure our customers are satisfied consistently.

Competence It is difficult to execute even the best systems without having a capable team. This is why Al Houda has implemented a comprehensive franchise training curriculum to develop the franchisees.

Why should people consider purchasing a franchise ? How would you persuade them to purchase your franchise over another food franchise? We have multiple and diversified restaurant franchise opportunities for potential investors who can flexibly select the one/s that are suitable to their investment criteria. We want to make the franchisee’s job easier, so they can dedicate themselves completely to manage day-to-day issues in the franchise business. We have an extensive franchisee support service departments whose mission is to ensure that external parameters of the business function well & franchisees run efficiently with a relentless focus on customer experience. • Proven business model with a 30-year history • Strong brand presence with numerous locations • Strong customer loyalty and relationship with the brand • Cutting-edge restaurant image and menu in all

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restaurants • Industry-leading franchise support, including supply chain, development, operations, marketing and training • Unmatched Franchise Opportunities – Bukhamseen Franchise Group is in growth mode with multi-unit development opportunities available within the Middle East

If someone were to consider purchasing a Al Houda restaurant in the region, where would he or she start; how would they go about it from start to finish and what would you provide in terms of marketing and support, etc? One of the important advantages to joining Bukamseen’s established franchise network versus launching a start-up is this: ‘Franchise Partnership Excellence with a Fresh Opportunity’. With a network of growing franchisees and an innovative executive team behind you, truly you are never alone. There is always someone who has been in your shoes and can relate to exactly what you are experiencing. We assure you our continuous support during every phase of development – from site sourcing and evaluation to restaurant establishment and ongoing professional support that you can count on from the very beginning.

Some of our support functions include: Franchise Development The Franchise Development Team is your first point of contact with us. We will assist you with the number of restaurants to be developed, your development schedule and the area(s) to be developed and navigation of the franchise qualification process. We want to accomplish two major objectives: 1) provide you with all of the information you need to make a solid business decision; and 2) request from you all of the information we need to make a solid decision regarding approval. The Franchise Development Team will also provide guidance and support during your site procurement for your franchise restaurant location.

Operations Our CEO and Vice President of Operations provide ongoing business consulting and operations support for our franchisees. These veteran restaurant operations professionals provide valuable assistance in all aspects of the operation. The Operations Team also hosts Regional Operations and Marketing Workshops for managers, operators and franchisees. In addition, our Vice President of Operations will visit the restaurants twice per year to work with you and to ensure that all units are maintaining the standards of the Franchise System. We work with our franchisees regularly to develop and utilize innovative new products, services and operational system enhancements to satisfy the ever-changing wants and needs of our clientele.

Marketing Our Marketing team supports the franchisees by implementing our national and regional print marketing campaigns to attract new customers and increase traffic, with attention to profit margins. Our marketing professionals consult with franchisees and assist with developing local marketing strategies and provide advertising and point-of-purchase materials to support local efforts. An online marketing toolkit is available for franchisees to download advertising and marketing collateral templates and materials to help drive sales. Turnkey marketing programs are also available to address specific market needs. Our public relations firm is available to assist franchisees in connecting with customers through local media, as well as various social media outlets. One of our leading marketing support drivers is the “Loyalty Program” which we have introduced to aggressively generate new and retain our loyal customers for all the restaurant brands, namely: Club Tuesday Card (CTC) – CTC as a unique membership card has been designed to give an individual not only discounts but also to increase his/her reward value in terms of points collected for the money spent. CTC primarily focuses on Ruby Tuesday restaurant. The discount given covers the total bill of food and beverages at all of these restaurants.

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INTERVIEW

“I have been involved in the franchising industry for more than 30 years. The main advantage of owning a franchise is the feeling of freedom that being self-employed brings. This freedom is tempered with the knowledge that the owner has invested in a proven system and has the training, support and encouragement of other franchisees and the franchisor.” ‘ieatonline.com’ is a web-based home delivery service that enables customers to conveniently place an order (or multiple orders) from any of our international or home-grown franchise restaurants. With its user-friendly interface and practical functionality, customers need simply to provide their location and can then proceed to order from the restaurant(s) of their choice in four simple steps being find the restaurant, select your meal, confirm and pay and track your order. With such a simple and centralized process, ieatonline.com takes care of its customers’ orders so that the customer does not have to deal with the hassle of contacting the restaurants by phone to order meals, especially when multiple orders are involved.

Do you think that a franchise can help the local economy by purchasing locally; and the job market by hiring international or regional citizens? Franchising as a strategy has clearly helps many small and medium enterprises (SMEs) internationalised in a speedy manner and could help them enter into a virtuous cycle of profitable growth and rising organizational capability. For instance when I was planning to franchise our homegrown restaurant concepts, I thought of creating a more effective branding impact for the restaurants and came with the idea of putting all under one roof named ZONE. The concept is Kuwait’s first-ever multi-branded restaurants strip and a stylish destination choice that offers a wide variety of pleasure-seeking foods with warm ambiance to attract different segment of the market. Our philosophy for franchising “ZONE” is very flexible and potential investors can easily choose and select minimum two restaurants out of seven successful tried and tested concepts.

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DECEMBER 2012 - JANUARY 2013 | 35

REAL ESTATE

2012 RECon MENA Conference Commences Providing Blueprint to Further Enhance the Region’s Shopping Industry Shopping centre and retail industry leaders convened at the 2012 RECon MENA, the global shopping centre convention of the Middle East and North Africa to discuss the future of shopping centres and retail in the region by sharing insights on how to reformulate business plans to achieve maximum exposure and returns. Inaugurated by Mr. Majid Saif Al Ghurair, Chairman of Middle East Council of Shopping Centres and President of Burjuman; Mr. Michael Kercheval, President and CEO of International Council of Shopping Centers; and Mr. Brad Hutensky, Chairman of International Council of Shopping Centers and President of Hutensky Partners,the two-day conference addresses the challenges faced by shopping malls and retailers today along with solutions to build great brands and exciting family destinations in the MENA region. During the welcome address at the conference, Mr. Majid Saif Al Ghurair, noted that 214,000 Chinese tourists visited Dubai in 2012, a 50 per cent increase from the previous year, an impressive accomplishment as China has a stellar reputation for having an outstanding shopping centre industry. Mr. Al Ghurair said: “Malls in the MENA region have evolved as the destinations of choice for millions of shoppers throughout the world in search of exciting places to buy, eat and be entertained.” Day one of the conference had distinguished experts from across the world provide an in-depth analysis on how the global economic situation has affected both global and regional shopping habits. It also hosted a series of highly informative presentations and discussions including an entire session on reenergizing older centres to help shopping malls and retailers remain competitive today and prosper in the future. Ronald Altoon, Founding Partner, Altoon Partners LLP. said: “Every project, no matter how successful, needs to hold its position in a highly competitive marketplace, where customer satisfaction determines when it is time to invest to sustain market share. The bottom line is that retail center management needs to be intimately in touch with the customer base, and must plan for ongoing investment to assure maintaining the desired return on investment. To assure that in the 21st century it has become less about

36 | DECEMBER 2012 - JANUARY 2013

fulfilling need and much more about satisfying desire.” According to a recent report from Ernst & Young, consumers in the MENA region are amongst the most loyal in the world. They are avid fans of leading brands and, where the economies in some parts of the world are slowing down and brand loyalty waning, here brands are increasingly likely to influence purchasing decisions. Day two of the conference will feature inspiring success stories from already established and highly credible experts in the retail industry. They will discuss their unique strategies, outline effective execution plans and address challenges faced whilst building strong influential brands. Speakers on the final day of the conference include: Prof. Dr. Carl Rohde, Founder of Science of the Time – Trend Watching and Coolhunting; Nathalie Kleinschmit, Founder of Global ‘Ease; David Macadam, Regional Director – Head of Retail for Jones Lang LaSalle – MENA; Ishwar Chugani, Managing Director, Giordano Middle East FZE; Francis Loughran, Managing Director of Future Food; Fadi Malas, CEO of Just Falafel; and more. Furthermore, a recent survey by Chalhoub Group revealed that 70 per cent of survey respondents shopped with friends and 40 per cent with sisters and mothers. Mr. Al Ghurair, said: “I am particularly proud that our centres are enjoyed by families and it is pleasing to see them come to the centres together for I believe that we are contributing in a small way to strengthening our tradition of maintaining strong family bonds.” The 2012 RECon MENA Shopping Centre and Industry Conference is jointly organised by the Middle East Council of Shopping Centres (MECSC) and the International Council of Shopping Centers (ICSC), supported and endorsed by the Government of Dubai, the Department of Economic Development and the Dubai Service Excellence Scheme. Sponsors of the event include Al Rashid Mall, Al Qasr Mall, BASS, Eimar Arabia, Faden Media Agency, Moda Mall, Nayomi, Red Sea Mall, Stak Design, Tejuri and Azdef Group. Media Sponsors include Images Retail ME, RLI and Shopping Centres Today.

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REAL ESTATE

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DECEMBER 2012 - JANUARY 2013 | 37

SLUG OPPORTUNITIES

The midas touch

Luxury British gift brand expands to the Middle East

his successful pioneering British company has been converting luxurious and branded design products to Gold, Rhodium or Silver for over 15 years, they have also been developing the addition of beautiful sparkling Swarovski crystallisation on everything from watches to Iphones, (yes even the new iphone 5) Porsche designed Blackberry’s, X box, Gamboys, golf balls and shafts, cigars, car badges bath fittings and even real roses have not been overlooked by the Genie effect, in-fact hundreds of everyday items can be converted to Gold or other precious metals, even the largest Mosque in Europe has had the Genie treatment. As part of their global strategy Goldgenie are now offering their international high worth clients a range of exclusive services including the incorporation of the highest quality certified diamonds. The Goldgenie brand has attracted a long list of celebrities that runs a list as long as the items they can convert to Gold. stars such as David and Victoria Beckham, Elton John, Denzle Washington,

2012 2013 DECEMBER 2012 - JANUARY 38 44 | OCTOBER-NOVEMBER

Helen Mirren, Frank Lampard and Thiery Henry to name just a few that have either adorned or use products from the Genie stable of Luxury branded products, founder Laban Roomes and his team were even invited to the Emmy awards to work their magic on some very special gifts for the stars. With franchise operations that now covers most of the globe Goldgenie are now expanding their global reach to the Middle East, Laban Roomes the company founder states “the Middle Eastern countries are of strategic importance and a valuable region for us as it has been a consistent revenue generator for my brand, astonishingly demand for our products from the Middle East have not been effected in the slightest by the current economical down turn, hence our need for a local franchise partner, we would be interested to talk to any interested parties for either the whole or part of the region”. For information on a Middle East Franchise call/ email marcus@goldgenie.com or +44 208 804 6200 or visit their impressive award winning website www.goldgenie.com.

“the Middle Eastern countries are of strategic importance and a valuable region for us as it has been a consistent revenue generator for my brand“ www.TheFranchiseMagazine-mena.com

FRANCHISE OPPORTUNITY

Now franchising in the Middle East Goldgenie Global are now actively seeking franchise partners to launch the Goldgenie luxury brand in the Middle East. This is a truly unique single opportunity to develop Goldgenie within the whole or part of the Middle East Please visit www.goldgenie.com or email/call Marcus@goldgenie.com or +44 208 804 6200 for your exclusive franchise information pack

Brand partners

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JANUARY - FEBRUARY 2012 | 39

+ 4 4 2 0 8 8 0 4 6 2 0 0 | w w w. g o l d g e n i e . c o m

FRANCHISE OPPORTUNITY

For more information, contact Gary Blyton: E: garyb@outbackjacks.com.au

www.outbackjacks.com.au

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FRANCHISE OPPORTUNITY

OUTBACK JACKS Outback Jacks Bar & Grill, which has become affectionately known as OBJ’s, is an exciting new chain of restaurants offering relaxed casual dining with full bar facilities and the largest range of steaks on any menu in the world!

Diners choose their cut of meat from the display cabinet which provides not only an appealing display but also an education. We serve exceptional premium grade meat including Certified Australian Angus Beef and our own exclusive meat label, Certified Diamond Cut Beef. The menu also includes a selection of seafood and tasty melt in your mouth baby back ribs – the best in Australia, don’t just take our word for it – try them for your self! And while you’re at it don’t forget to tuck into our famous 1kg Rump Steak Challenge. All stores are fully licensed and have a temperature controlled walk in wine cellar to chill reds to just the right temperature in even the hottest of Aussie climates. Fully open kitchens encourage staff and diners to interact in a friendly, fast paced environment and there are plenty of surprises in store to create a memorable dining experience for all. As our corporate jingle states “When it melts in your mouth like that you know it’s a steak from Outback Jacks!”. Each store location features a unique OBJ’s menu and beverage list together with set pricing structure. Graeme and Denise firmly believe that at OBJ’s we pride ourselves in exceptional service and a crucial part of that is the position of the Maitre d’, in all stores to oversee floor staff and ensure overall customer satisfaction. Children are well catered for with stores having a kids room complete with playstations, TV and chalkboard to keep the kids amused whilst mum and dad relax over a good bottle of wine. Digital screens play contemporary country rock music and the walls are adorned with Aussie characters and prints that are for sale. The groups mascot is “Jack”, a 10m sculptured crocodile, a real Aussie icon, and a talking point amongst all who visit. A sight that has to be seen to be believed! Our fit outs are earthy, yet modern incorporating the colours of the Aussie outback with contemporary timber furniture and al fresco dining where sites permit. We don’t embrace any theme, what you see is what you get – Generous serves and good ol fashioned, down to earth Aussie hospitality and flavours.

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100 %

Australian

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FRANCHISE OPPORTUNITY

42 | MARCH - APRIL 2012

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REGIONAL NEWS

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DECEMBER 2012 - JANUARY 2013 | 43

REGIONAL NEWS

100% Fresh Fruits and genuine ingredients The Healthy Choice of Ice Creams Freshi Ice Sticks is one of the fastest growing Ice Sticks chains in the world founded in 2011. It is Gelato on a Stick and Gelato is the Italian version of ice cream, made by hand with less butterfat and sugar. It uses natural ingrediants instead of chemicals, so it becomes an ice cream alternative to healthconscious people.

Our Unique Features • Made with Natural Fruits • Everyday Fresh and 100% Healthy • Over 15 Branches in Saudi Arabia • Over 10 Branches in Egypt

The Franchise Package • Access to formulas and operational systems. • Store design and equipment ordering guidance. • Training program and Operations manual. • Representative on-site during opening. • Periodic evaluations and ongoing support. • Marketing Support

Financial Qualifications Business Type: Franchise Fee: Factory Cost: Outlet Cost: Agreement Term:

Country Wide Master Franchisee Fee Vairy by Country US $250,000 US $60, 000 15 Years

Freshi Ice Sticks Aloud AlThalji For Fresh Ice Cream Est Jeddah Saudi Arabia P.O.Box 20738 Jeddah 21465 Tel: +966-2-6677729 | Fax: +966-2-6684774 2012 - JANUARY 2013 44 | DECEMBER Email: info@freshi-ice.com

Take the next step now! Submit the Franchise Application form at our Website.

www.freshi-ice.com

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REGIONAL NEWS

www.TheFranchiseMagazine-mena.com www.TheFranchiseMagazine-MENA.com

| 45 45 DECEMBER 2012 - JANUARY 2013 |

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ƐƚĂďůŝƐŚĞĚ ŝŶ ϭϴϱϰ͕ dĂǇůŽƌ ŽĨ KůĚ ŽŶĚ ^ƚƌĞĞƚ ŝƐ ŶŽǁ ŽŶĞ ŽĨ ƚŚĞ h<͛Ɛ ĮŶĞƐƚ male grooming businesses. With plans to expand across both the UK and ŝŶƚĞƌŶĂƟŽŶĂůůǇ͕ ŝƚ͛Ɛ Ă ŐŽŽĚ ƟŵĞ ƚŽ ďĞĐŽŵĞ Ă ƉĂƌƚ ŽĨ ƚŚŝƐ ůƵǆƵƌǇ ďƌĂŶĚ͘ KǀĞƌ ϭϱϬ ǇĞĂƌƐ ŽĨ ƌĞƐĞĂƌĐŚ ĂŶĚ ƌĞĮŶĞŵĞŶƚ ŚĂƐ ŐŽŶĞ ŝŶƚŽ ƚŚĞ ƐƵĐĐĞƐƐ ŽĨ Taylor’s products and their accurate work has given them a true insight into what their customer is looking for, which is what makes Taylor’s so special and unique and the very best at what they do. dĂǇůŽƌ͛Ɛ ƉƌŝĚĞ ƚŚĞŵƐĞůǀĞƐ ŽŶ ŐŝǀŝŶŐ ĮƌƐƚ ĐůĂƐƐ͕ ŽŶĞͲƚŽͲŽŶĞ ƚƌĂŝŶŝŶŐ ǁŝƚŚŝŶ ƚŚĞ dĂǇůŽƌ ŽĨ KůĚ ŽŶĚ ^ƚƌĞĞƚ :ĞƌŵǇŶ ŇĂŐƐŚŝƉ ƐƚŽƌĞ ƚŽ ĞǀĞƌǇ ŶĞǁ ĨƌĂŶĐŚŝƐĞ ŽǁŶĞƌ͘ dŚŝƐ ĨĂŶƚĂƐƟĐ ƚƌĂŝŶŝŶŐ ŝƐ ĂŶ ŝŶͲĚĞƉƚŚ ůŽŽŬ ŝŶƚŽ ƚŚĞ ĞŶƟƌĞ ďƵƐŝŶĞƐƐ͘ dŚĞǇ ǁĂŶƚ Ăůů ŽĨ ƚŚĞŝƌ ĨƌĂŶĐŚŝƐĞ ŽǁŶĞƌƐ ƚŽ ŚĂǀĞ ĞǆƉĞƌƚ ŬŶŽǁůĞĚŐĞ͕ ĞǆƉĞƌŝĞŶĐĞ ĂŶĚ ƉĂƐƐŝŽŶ ĂƐ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ŝƐ ŽīĞƌŝŶŐ ƚŽƉ ĐůĂƐƐ ŐƌŽŽŵŝŶŐ ĂĚǀŝĐĞ ƐŽ ŝƚ ŝƐ ĞƐƐĞŶƟĂů ƚŚĂƚ ƚŚĞ ĞǆŝƐƟŶŐ ŚŝŐŚ ƐƚĂŶĚĂƌĚƐ ŽĨ dĂǇůŽƌ͛Ɛ ďĞ ƵƉŚĞůĚ͘ To be apart of the Taylor’s success, you will have retail or sales management experience, a genuine passion and enthusiasm for the male grooming industry, the Taylor brand and ĐŽŵŵĞƌĐŝĂů ŽƉƉŽƌƚƵŶŝƚǇ ŝŶ ǇŽƵƌ ůŽĐĂƟŽŶ͘

The offer: ͻ ͻ ͻ ͻ ͻ ͻ

Proven business concept Opportunity in a growing, upcoming chic market Strong, established brand 150 years of industry experience /ŶͲĚĞƉƚŚ ƚƌĂŝŶŝŶŐ Unique and luxury products

Taylor’s pride themselves WV OQ^QVO ÅZ[\ KTI[[ one-to-one training… it is essential that the existing high standard of Taylor’s be upheld.

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The package

Are you based in any of the following ƉƌŝŽƌŝƚǇ ůŽĐĂƟŽŶƐ͍ /Ĩ ƐŽ͕ dĂǇůŽƌ͛Ɛ ǁŽƵůĚ ůŝŬĞ to talk to you.

ĞƉĞŶĚĞŶƚ ŽŶ ƐŚŽƉ ƐŝǌĞ ĂŶĚ ůŽĐĂƟŽŶ ŝŶŝƟĂů ƵƉĨƌŽŶƚ ƉĂǇŵĞŶƚ ŽĨ άϰϴ͕ϱϬϬ ǁŚŝĐŚ covers;

Desired locations:

ͻ Franchise Licence rights

ͻ Bahamas ͻ Brazil

ͻ Shop premises approval and design assistance

ͻ China

ͻ ƵƐŝŶĞƐƐ ĂŶĚ KƉĞƌĂƟŽŶƐ DĂŶƵĂů

ͻ India

ͻ /ŶŝƟĂů ĂŶĚ ĐŽŶƟŶƵŽƵƐ ƚƌĂŝŶŝŶŐ

ͻ DŝĚĚůĞ ĂƐƚ ͻ Russia

ͻ KŶĞͲƚŽͲŽŶĞ ŽŶŐŽŝŶŐ ƐƵƉƉŽƌƚ ĨƌŽŵ Ă highly experience franchisor

ͻ USA

ͻ Website and email address ͻ ůů ŶĞĐĞƐƐĂƌǇ ŵĂƌŬĞƟŶŐ

For more information on this luxury ZM\IQT NZIVKPQ[M KWV\IK\ +PZQ[ ,I^QM[ Call: 01603 620 301 Email: KPZQ[L(NL[T\L KWU

Read more online and register for further information through The Franchise Magazine at: thefm.net/e1574

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3HZ[ `LHY Figaro’s Italian Pizza JLSLIYH[LK P[Z [O HUUP]LYZHY` HUK JVU[PU\LK P[Z L_WHUZPVU HJYVZZ [OL <:( HUK [OL ^VYSK Figaro’s Pizza PZ UV^ SVVRPUN MVY 4HZ[LY -YHUJOPZL 6^ULYZ PU [OL <2 [V KL]LSVW P[Z [Y\S` \UPX\L HUK YLJVNUPZHISL IYHUK PU [OYLL 4HZ[LY HYLHZ ¶ ,UNSHUK HUK >HSLZ :JV[SHUK HUK 0YLSHUK 05=,:;4,5; 9,8<09,+ -964 =(; The Figaro’s Pizza franchise structure gives you the chance to grow a territory, obtain a much larger piece of the pie and be ĐŽŵƉĞŶƐĂƚĞĚ ĨŽƌ ƚŚĞ ƉƌŽĚƵĐƟǀŝƚǇ ĂŶĚ ƌĞǀĞŶƵĞƐ ŝŶ ǇŽƵƌ ƚĞƌƌŝƚŽƌǇ͘ In order to qualify, you must be able to recruit, train and support other Figaro’s Pizza individual unit franchise owners in ǇŽƵƌ ƚĞƌƌŝƚŽƌǇ͘ /Ŷ ƌĞƚƵƌŶ ĨŽƌ ƚŚĞ ƐĞƌǀŝĐĞƐ ĂŶĚ ĐŽŵŵŝƚŵĞŶƚ͕ ǁĞ ƐŚĂƌĞ ŝŶ ƚŚĞ ƌĞǀĞŶƵĞƐ ĨƌŽŵ ǇŽƵƌ ƚĞƌƌŝƚŽƌǇ͘ dŚŝƐ ŝƐ ĂŶ ŽƉƉŽƌƚƵŶŝƚǇ ƚŽ ĞĂƌŶ ƐŝŐŶŝĮĐĂŶƚ ƌĞǀĞŶƵĞƐ ĚĞƉĞŶĚŝŶŐ ŽŶ ŚŽǁ ƋƵŝĐŬůǇ ǇŽƵ ĚĞǀĞůŽƉ ǇŽƵƌ ƚĞƌƌŝƚŽƌǇ͘

You don’t need knowledge or previous experience in either the food service or franchise industry to be a Figaro’s Pizza Master Franchise KǁŶĞƌ͘ zŽƵ ũƵƐƚ need to make a full commitment to follow our standards ĂŶĚ ĨŽƌŵĂƚƐ ĨŽƌ ŽƉĞƌĂƟŶŐ ŽƵƌ ďƵƐŝŶĞƐƐ ŵŽĚĞů͘ /Ĩ ǇŽƵ are a leader and an achiever, ƚŚŝƐ ŝƐ ƚŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů ĨŽƌ ǇŽƵ͘

-PNHYV»Z 7PaaH will provide the training to assist you in learning how to guide your franchise owners in: ÷ ÷ ÷ ÷ ÷

Site selection Construction steps Pre-opening activities Grand openings Day-to-day operations

&ŝŐĂƌŽ͛Ɛ WŝǌǌĂ͛Ɛ ƵŶŝƋƵĞ ƐĞůůŝŶŐ ƉƌŽƉŽƐŝƟŽŶ ĐĞŶƚƌĞƐ ŽŶ ƚŚĞ ĨŽŽĚ ĂŶĚ ŝƚƐ ǀĂůƵĞ͕ ůŝǀŝŶŐ ƵƉ ƚŽ ƚŚĞ ĐŽŵƉĂŶǇ ƐůŽŐĂŶ ʹ ͚&ůĂǀŽƵƌƐ ƚŚĂƚ ^ŝŶŐ͛͘ At Figaro’s Pizza, the dough is made fresh in store, using a blend of ingredients that lead to a crust that bakes light and ĐƌŝƐƉ͕ ďŽƚŚ ŝŶ ƐƚŽƌĞ ĂŶĚ ŝŶ ƚŚĞ ĐƵƐƚŽŵĞƌ͛Ɛ ŽǀĞŶ Ăƚ ŚŽŵĞ͘

tĞ ƚĂŬĞ ũƵƐƚ ĂƐ ŵƵĐŚ ƉƌŝĚĞ ŝŶ ǁŚĂƚ ŐŽĞƐ ŽŶ ƚŽƉ͕ ŝŶĐůƵĚŝŶŐ Ă ƵŶŝƋƵĞ ďůĞŶĚ ŽĨ ĨƌĞƐŚ ƐĂƵĐĞƐ͘ &Žƌ ĞǆĂŵƉůĞ͕ ŽƵƌ ƌĞĚ ƐĂƵĐĞ includes imported extra virgin olive oil and we use only 100 per ĐĞŶƚ ƌĞĂů DŽǌǌĂƌĞůůĂ ĐŚĞĞƐĞ͘ KƵƌ ǀĞŐĞƚĂďůĞƐ ĂƌĞ ŶĞǀĞƌ ĐĂŶŶĞĚ Žƌ ĨƌŽǌĞŶ͕ ŽƵƌ ůĞĂŶĞƌ ŵĞĂƚƐ ŚĂǀĞ ŶŽ ĮůůĞƌƐ ĂŶĚ ŶŽŶĞ ŽĨ ŽƵƌ ƉŝǌǌĂƐ ŝŶĐůƵĚĞ ŵŽŶŽƐŽĚŝƵŵ ŐůƵƚĂŵĂƚĞ Žƌ ƚƌĂŶƐ ĨĂƚ͘ dŚĞ ĚŝƐƟŶĐƟǀĞ ŇĂǀŽƵƌƐ ƚŚĂƚ ĐŽŵĞ ĨƌŽŵ ƚŚĞƐĞ ŝŶŐƌĞĚŝĞŶƚƐ ĂƌĞ ĐŽŵďŝŶĞĚ ŝŶ ƚĞƌƌŝĮĐ ƌĞĐŝƉĞƐ ƚŚĂƚ ĞŶŚĂŶĐĞ ƚŚĞ ƐƵƉĞƌŝŽƌ ƚĂƐƚĞƐ͘ ůů ƚŚĞƐĞ ĨĂĐƚŽƌƐ ƉůƵƐ ŐĞŶĞƌŽƵƐ ƚŽƉƉŝŶŐ ƉŽƌƟŽŶƐ͕ ůĞĂĚƐ ƵƐ ƚŽ ƉƌŽƵĚůǇ ĐůĂŝŵ ƚŚĂƚ &ŝŐĂƌŽ͛Ɛ WŝǌǌĂ ŝƐ ͚dŚĞ ĞƐƚ WŝǌǌĂ zŽƵ ĂŶ ,ĂǀĞ ƚ ,ŽŵĞ͛͘ &ŝŐĂƌŽ͛Ɛ WŝǌǌĂ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŽŶůǇ ƉŝǌǌĂ ĐŽŵƉĂŶŝĞƐ ƚŚĂƚ ŽīĞƌƐ ĐƵƐƚŽŵĞƌƐ ƚŚĞ ŽƉƟŽŶ ŽĨ Ă ĐĂƌƌǇͲŽƵƚ Žƌ ĚĞůŝǀĞƌĞĚ ƉŝǌǌĂ ŚŽƚ ĂŶĚ ƌĞĂĚǇ ƚŽ ĞĂƚ Žƌ ƌĞĂĚǇ ƚŽ ƉŽƉ ŝŶ ƚŚĞ ŽǀĞŶ ǁŚĞŶ ƚŚĞǇ ǁĂŶƚ ŝƚ͘ KƵƌ ƚĂŬĞ ĂŶĚ ďĂŬĞ ƉŝǌǌĂƐ ĂƌĞ ƉƌĞƉĂƌĞĚ ŽŶ ĂŶ ŽǀĞŶͲ ready baking tray, so that all our customers have to do is simply heat up the oven, unwrap their pizza and slide it ŝŶ͘ dŚĞ ƉŝǌǌĂ ĐĂŶ ďĞ ĐƵƚ ĂŶĚ ĞǀĞŶ ƐĞƌǀĞĚ ŽŶ ƚŚĞ ƚƌĂǇ ʹ ŶŽƚŚŝŶŐ ĐŽƵůĚ ďĞ ŵŽƌĞ ĐŽŶǀĞŶŝĞŶƚ͘

Great products and organisation If you invest in one of our Master Franchises, you will be ƌĞƐƉŽŶƐŝďůĞ ĨŽƌ ĚĞǀĞůŽƉŝŶŐ ĂŶĚ ĞǆĞĐƵƟŶŐ Ă ŵĂƌŬĞƚ ƉĞŶĞƚƌĂƟŽŶ ƐƚƌĂƚĞŐǇ ŝŶ ǇŽƵƌ ĚĞƐŝŐŶĂƚĞĚ ƚĞƌƌŝƚŽƌǇ͘ dŚĞ ƉŽƚĞŶƟĂů ŶƵŵďĞƌ ŽĨ

ůŽĐĂƟŽŶƐ ŝŶ ǇŽƵƌ ŵĂƌŬĞƚ ǁŝůů ĚĞƉĞŶĚ ŽŶ ŵĂŶǇ ĨĂĐƚŽƌƐ ŝŶĐůƵĚŝŶŐ ŝƚƐ ƐŝǌĞ͕ ƉŽƉƵůĂƟŽŶ ĂŶĚ ƟŵŝŶŐ͘ /ƚ ŝƐ ŶŽƚ ŽŌĞŶ ƚŚĂƚ ǇŽƵ ĮŶĚ ƚŚŝƐ ƚǇƉĞ ŽĨ ĐŽŵďŝŶĂƟŽŶ ŝŶ Ă ĨƌĂŶĐŚŝƐĞ ŽƉƉŽƌƚƵŶŝƚǇ ʹ Ă ŐƌĞĂƚ ƉƌŽĚƵĐƚ ĂŶĚ Ă ŐƌĞĂƚ ŽƌŐĂŶŝƐĂƟŽŶ͘ Figaro’s Pizza has assembled the best and brightest people in ĨŽŽĚ ƐĞƌǀŝĐĞ͕ ŽƉĞƌĂƟŽŶƐ ĂŶĚ ƚƌĂŝŶŝŶŐ͕ ŵĂƌŬĞƟŶŐ ĨƌĂŶĐŚŝƐŝŶŐ ĂŶĚ ďƵƐŝŶĞƐƐ ŵĂŶĂŐĞŵĞŶƚ͘ ůů ƚŚĞƐĞ ƉĞŽƉůĞ ŚĂǀĞ ŽŶĞ ŐŽĂů ʹ ƚŽ ŚĞůƉ ŵĂŬĞ ǇŽƵ Ă ƐƵĐĐĞƐƐĨƵů &ŝŐĂƌŽ͛Ɛ DĂƐƚĞƌ &ƌĂŶĐŚŝƐĞ KǁŶĞƌ͘ We invite you to learn more about our very unique and ƚĂƌŐĞƚĞĚ ďƵƐŝŶĞƐƐ ŽƉƉŽƌƚƵŶŝƚǇ͘ zŽƵ ǁŝůů ůŽǀĞ ǁŚĂƚ ǇŽƵ ĚŽ ĂŶĚ ŚĂǀĞ ƚŚĞ ŽƉƉŽƌƚƵŶŝƚǇ ƚŽ ƐŝŐŶŝĮĐĂŶƚůǇ ŝŶĐƌĞĂƐĞ ǇŽƵƌ ƐƚĂƚƵƌĞ͕ ŝŵĂŐĞ ĂŶĚ ĨƵƚƵƌĞ͘

-VY TVYL PUMVYTH[PVU HIV\[ [OL -PNHYV»Z 7PaaH 4HZ[LY -YHUJOPZL VWWVY[\UP[` WSLHZL JHSS Chris Davies VU 01603 620 301 LTHPS chrisd@fdsltd.com VY ]PZP[! thefm.net/e1388

What is Doner Kebab?

LFA DIRECTORY

Emarat, UAE’s leading National Petroleum retailer , which operates around 160 service stations with 85 convenience stores, prides itself on providing the best customer service and a rewarding shopping experience. From state of the art stations to our unique customer service, we are committed to making people’s lives better. After the proven success of ‘Feshplus’, ‘Bakeria’ and ‘Cafe Arabicca’ Emarat is now looking for small and medium sized business developers to take on its three brands both locally and internationally. Freshplus, Bakeria and Café Arabicca are strong brands in the local market, with a proven marketing program ﬂexible enough to keep up with the changing market requirements. Emarat, which provides a business model with a proven ROI opportunity, would guide the Franchisee all the way, from selection of location to store layout and design, POS set up and staff training, operation manuals, new product development and marketing mix.

For details please visit www.emaratfranchise.com

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FRANCHISE OPPORTUNITY

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“I’m considering

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owning a franchise – can FDS help?”

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YES WE CAN! Franchise Development Services (FDS) has been providing advice and guidance to help prospective and established franchisors and franchise owners succeed since 1981. Whether you wish to own a franchise or franchise your business, FDS United Arab Emirates should be your ﬁrst call. Contact us today and receive the best possible introduction to franchising.

Whatever your question – FDS UAE can help! Visit our YouTube channel to view our client testimonials: youtube.com/fdsfranchise t: +971(0)4 304 2510 e: steve@fdsuae.com w: fdsuae.com FDS UAE Apex Middle East PO Box 32429 Ras Al Khaimah Dubai, UAE

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