Sonam - Brand Portfolio by Sonam Srivastava

BANANA REPUBLIC

Modern, covetable workplace style for professional men and women. Offers versatile work wear that can be styled for any occasion “from desk to dinner”. Founded in 1978, acquired by Gap Inc. in 1983. Mission Statement: “Gap Inc is a brand builder. We create emotional connections with customers around the world through inspiring product design, unique experiences, and compelling marketing.” This states that Gap Inc. would like to establish a solid relationship with their customers by continuing to provide quality and innovated merchandise as well as to originate a distinctive atmosphere to make the customers shopping experience feel like much more then just shopping.

CUSTOMER PROFILE

Gender & Age: Female; 24-35 Income & Profession: $100,000 and more Education: Graduate Degree Young, single/married, professional living in San Francisco. She rents/ owns a two-bedroom condo. She enjoys outdoor activities liking hiking, running, skiing, etc. She likes to hang out with her colleagues and friends on weekends at clubs, bars and parties. Loves to travel and enjoy healthy life. She is fashionable and keeps up with latest fashion. Very much career minded and wants look professional with being a trendsetter.

ANN TAYLOR COMPETITOR 1

J CREW

COMPETITOR 2

E Marigold 16-1140 TCX

FA S ON HI

Green 15-0326 TCX

CE AC

Cornsilk 12-0721 TCX

FA S AC

CE NT

FA S NT CE

Fig 18-3015 TCX

HI Silver 15-4101 TCX

FA S

FA S AC

Biscous 16-2111 TCX

Ivory 11-4300 TCX

CO R

E CO R Teal 19-4535 TCX

Black 19-0303 TPX

Maui Blue 16-4525 TCX

FABRICS ELASTIC

WASHED COTTON 100% Cotton

CRINKLE 65% Polyester 35% Cotton

YARN DYED 100% Cotton

WOODEN SQUARE BUTTONS (TWO HOLE)

TWILL 100% Cotton

COTTON SATEEN 100% Cotton INVISIBLE ZIPPER

HOOKS & EYES

COTTON GAUZE 100% Cotton

CHIFFON 100% Polyester

CHAMBRAY 55% Linen 45% Cotton

TRIMS

Biscous 16-2111 TCX

Black 19-0303 TPX

Marigold 16-1140 TCX

STYLE # 300201 DESCRIPTION: a-line gored skirt, side invisible zipper, color block hem, just above the knee.

Ivory 11-4300 TCX

Teal 19-4535 TCX

FABRIC: Washed Cotton FIBER CONTENT: 100% Cotton CARE: Machine Wash, Cold Water SIZES: 00-16

Maui Blue 16-4525 TCX

Marigold 16-1140 TCX

PRICE: $85.00

STYLE # 100204

COO: China DELIVERY DATE: 06/14

DESCRIPTION: sleek knee length, hook & eye bar and zipper closure, front pockets, slight tapered.

Biscous 16-2111 TCX

Green 15-0326 TCX

Black 19-0303 TPX

FABRIC: Twill FIBER CONTENT: 100% Cotton CARE: Machine Wash, Cold Water SIZES: 00-16 PRICE: $52.00

Ivory 11-4300 TCX

COO: Combodia DELIVERY DATE: 06/14

STYLE # 100104 DESCRIPTION: sleek panel pants, hook & eye bar and zipper closure, side pockets, ankle length. FABRIC: Twill FIBER CONTENT: 100% Cotton CARE: Machine Wash, Cold Water SIZES: 00-16 PRICE: $100.00 COO: China DELIVERY DATE: 06/14

‘Phulkari’ -traditional Indian Embroidery. Embroidery here is done with cotton thread. Marigold 16-1140 TCX

Biscous 16-2111 TCX

One Repeat

Teal 19-4535 TCX

Ivory 11-4300 TCX

DESCRIPTION: embroiderd hem pants, hook & eye bar and zipper closure, back welt pockets, ankle length, tapered.

Ivory 11-4300 TCX

Contrast Thread For Embroidery Green 15-0326 TCX

Cornsilk 12-0721 TCX

Silver 15-4101 TCX

STYLE # 102305

FABRIC: Sateen FIBER CONTENT: 100% Cotton CARE: Dry Clean SIZES: 00-16

Black 19-0303 TPX

Maui Blue 16-4525 TCX

Biscous 16-2111 TCX

PRICE: $130.00 COO: India DELIVERY DATE: 06/14

STYLE # 404006

STYLE # 405005

DESCRIPTION: embroiderd under ﬂy jacket, button down , fully lined, mandrian collar, welt button holes, front welt pockets, falls between waist and hip line.

DESCRIPTION: embroiderd front wrapper panel, side back button closure , fully lined, V-neck, welt button holes, falls at waist line. FABRIC: Sateen FIBER CONTENT: 100% Cotton CARE: Dry Clean SIZES: 00-16

FABRIC: Twill FIBER CONTENT: 100% Cotton CARE: Dry Clean SIZES: 00-16

PRICE: $120.00

COO: India DELIVERY DATE: 06/14

One Repeat

Ivory 11-4300 TCX

Contrast Thread For Embroidery Black 19-0303 TPX

Fig 18-3015 TCX

Marigold 16-1140 TCX

‘Phulkari’ -traditional Indian Embroidery Embroidery here is done with cotton thread.

Contrast Thread For Embroidery Black 19-0303 TPX

Teal 19-4535 TCX Teal 19-4535 TCX

Silver 15-4101 TCX

Fig 18-3015 TCX

Marigold 16-1140 TCX

Silver 15-4101 TCX

Maui Blue 16-4525 TCX

Marigold 16-1140 TCX

Biscous 16-2111 TCX

Ivory 11-4300 TCX

Green 15-0326 TCX

Ivory 11-4300 TCX

Biscous 16-2111 TCX

Ivory 11-4300 TCX

Green 15-0326 TCX

Cornsilk 12-0721 TCX

Ivory 11-4300 TCX

DESCRIPTION: contrast color back strap, deep U-shaped back neck, front V-neck. FABRIC: Cotton Gauze FIBER CONTENT: 100% Cotton CARE: Machine Wash, Cold Water SIZES: 00-16

COO: Vietnam DELIVERY DATE: 06/14

Marigold 16-1140 TCX

Cornsilk 12-0721 TCX

STYLE # 302207

PRICE: $45.00

Maui Blue 16-4525 TCX

STYLE # 300108 DESCRIPTION: color block open back tank, slight high-low hem line. FABRIC: Chiï¬&#x20AC;on FIBER CONTENT: 100% Polyester CARE: Machine Wash, Cold Water SIZES: 00-16 PRICE: $40.00 COO: Vietnam DELIVERY DATE: 06/14

Marigold 16-1140 TCX

Maui Blue 16-4525 TCX

Biscous 16-2111 TCX

Green 15-0326 TCX

Cornsilk 12-0721 TCX

Silver 15-4101 TCX

STYLE # 505102 Maui Blue 16-4525 TCX

Ivory 11-4300 TCX

DESCRIPTION: embroiderd shoulder dress, invisible zipper closure, fully lined, knee length, sheath.

Biscous 16-2111 TCX

Ivory 11-4300 TCX

Green 15-0326 TCX

Ivory 11-4300 TCX

Black 19-0303 TPX

Contrast Thread For Embroidery

Ivory 11-4300 TCX

FABRIC: Yarn Dyed FIBER CONTENT: 100% Cotton CARE: Dry Clean SIZES: 00-16 PRICE: $150.00 COO: India DELIVERY DATE: 06/14

‘Phulkari’ -traditional Indian Embroidery Embroidery here is done with cotton thread.

STYLE # 302309 DESCRIPTION: color block shirt, 3/4 sleeves with pull-up cuﬀ, side vents, slightly below waist. FABRIC: Chambray FIBER CONTENT: 55% Linen 45% Cotton CARE: Machine Wash, Cold Water SIZES: 00-16 PRICE: $55.00 COO: India DELIVERY DATE: 06/14

One Repeat

Ivory 11-4300 TCX

Contrast Thread For Embroidery

‘Phulkari’ -traditional Indian Embroidery Embroidery here is done with cotton thread.

Green 15-0326 TCX

Cornsilk 12-0721 TCX

Silver 15-4101 TCX

Maui Blue 16-4525 TCX

Biscous 16-2111 TCX

STYLE # 500207 DESCRIPTION: loose ﬁtted straight dress, elastic waist, slight gathered front neck. knee length, halter neck. FABRIC: Cotton Gauze FIBER CONTENT: 100% Cotton CARE: Machine Wash, Cold Water SIZES: 00-16

One Repeat

PRICE: $140.00 COO: Vietnam DELIVERY DATE: 06/14

Cornsilk 12-0721 TCX

Biscous 16-2111 TCX

STYLE # 506105 DESCRIPTION: embroiderd front panel dress, button down , fully lined, knee length, mandrian collar, welt button holes.

Black 19-0303 TPX

Ivory 11-4300 TCX

FABRIC: Sateen FIBER CONTENT: 100% Cotton CARE: Dry Clean SIZES: 00-16 PRICE: $180.00 COO: India DELIVERY DATE: 06/14

Maui Blue 16-4525 TCX

BANANA REPUBLIC Units in Actual Collection

Women's (Missy) Sales for Fiscal Year [estimated; USA] 5,440,000

Actual 2013 Percentage Growth/Shrinkage to Current Season Projected 2014

Actual 2013 Projected 2014

2.7%

$ 163,200.00

5,603,200 Category Seasons Produced per Year 2 2

Actual Collection Number Divide 1200 by Actual # Percent of Actual (round) $ Percentage 12-‐piece Collection Represents

Vests Dresses Bottoms Tops

Actual Collection Size/12-‐piece Spring/Summer 248 60 4.838709677 20 5.0% 20 13,600

Low $120.00 $140.00 $52.00 $40.00

3,626,667 Actual Prices High $120.00 $180.00 $130.00 $55.00

Vests Dresses Bottoms Tops

# of Units

Percentage of Total

2 3 4 3

16.7% 25.0% 33.3% 25.0%

Allocate 12-‐piece Collection to Styles Style Gored Skirt Berbuda Panel Pants Phul Pants Nehru Vest Wrap Vest Best Seller; Strapy Tank Best Seller; Blocky Tank Kurti Shirt Phul Dress Buttoned Dress String Dress Equal to Projected Sales

Price

# of Units

$85.00 $52.00 $100.00 $130.00 $120.00 $120.00 $45.00 $40.00 $55.00 $150.00 $180.00 $140.00

1200 1500 1400 1200 980 900 2800 2800 1300 720 700 800

Total Budget (Price x Units) $102,000.00 $78,000.00 $140,000.00 $156,000.00 $117,600.00 $108,000.00 $126,000.00 $112,000.00 $71,500.00 $108,000.00 $126,000.00 $112,000.00 $1,357,100.00

The original Gap was founded in 1969 by Doris and Don Fisher. It was opened as a very small, single store in Ocean Avenue, San Francisco. Gap Kids wasn’t opened up until 15years, around the same time that Gap stores started coming to European countries. Gap now has 3,095 stores in America and outside countries, including Canada, Europe and Japan.. Gap’s kid’s collection specializes in casual clothes of all kinds that are also in style for children in those early ages. Gap Kids also sells accessories for kids, including backpacks, sunglasses, hats, and hairpieces. Gap Kids also has collections, including their Spring Break, Swimwear, and School Uniform lines.

Kids Clothing has recently become as trendy and fashion-conscious as adult clothing, with designer labels now creating lines for young fashionistas. Gap Kidsâ&#x20AC;&#x2122; customer is a family who love their little ones and wishes to do best for them. Modern family living in San Francisco Bay Area. They rent/own a single family home/ townhome. Family enjoys outdoor activities with their toddlers. Friends and family visits often. Toddlers are cute and active. Little girl loves to select her daily outfit! Like her mom, she knows the fashion very well. Her mom takes care of the comfort and quality while shopping for her clothes. Household Income: $100,000 and more

WASHED COTTON 100% Cotton

TWILL 100% Cotton

CRINKLE 65% Polyester 35% Cotton

COTTON GAUZE 100% Cotton

JERSEY KNIT 100% Cotton

CHAMBRAY 55% Linen 45% Cotton

SHANK BUTTONS

DRAW STRINGS

ZIPPERS

4-HOLE PLASTIC BUTTONS

ELASTIC

DREAM SKIRT STYLE # 100201 DESCRIPTION: elastic waistband; nikel charms; ï¬&#x201A;ounce skirt. FABRIC: Washed Cotton FIBER CONTENT: 100% Cotton CARE: Gentle Machine Wash SIZES: 12M-18M, 2T, 3T & 4T PRICE: $32.00 COO: Sri Lanka DELIVERY DATE: 06/14

SHORTY SHORTS STYLE # 100106 DESCRIPTION: single button+ zipper closure; drawstrings to adjust waist; front pockets. FABRIC: Chambray FIBER CONTENT: 55% Linen 45% C CARE: Machine Wash, Cold Water SIZES: 12M-18M, 2T, 3T & 4T PRICE: $30.00 COO: China DELIVERY DATE: 06/14

SCOOPY ROMPER STYLE # 500105 DESCRIPTION: pull on romper; elastic waist; contrast edges. FABRIC: Jersey Knit FIBER CONTENT: 100% Cotton CARE: Machine Wash SIZES: 12M-18M, 2T, 3T & 4T

SKINNY PANTS

PRICE: $20.00

STYLE # 100302

COO: China DELIVERY DATE: 06/14

DESCRIPTION: elastic waistband; textured lower panel. FABRIC: Twill FIBER CONTENT: 100% Cotton CARE: Machine Wash, Cold Water SIZES: 12M-18M, 2T, 3T & 4T PRICE: $45.00 COO: Indonesia DELIVERY DATE: 06/14

STRAPPY ROMPER STYLE # 500206 DESCRIPTION: white strap; straight neckline; side pockets; elastic waist; front pockets. FABRIC: Chambray FIBER CONTENT: 55% Linen 45% C CARE: Machine Wash, Cold Water SIZES: 12M-18M, 2T, 3T & 4T PRICE: $35.00 COO: China DELIVERY DATE: 06/14

DRESSY TANK STYLE # 300204 DESCRIPTION: double button closure; cris-cross strap; ﬂared hem; contrast straight neck and ﬂare. FABRIC: Cotton Gauze FIBER CONTENT: 100% Cotton CARE: Machine Wash, Cold Water SIZES: 12M-18M, 2T, 3T & 4T PRICE: $20.00 COO: China DELIVERY DATE: 06/14

TUNIC TOP STYLE # 300401 DESCRIPTION: contrast yolk; gathered at chest; tunic style; short sleeves; loosely ямБt. FABRIC: Washed Cotton FIBER CONTENT: 100% Cotton CARE: Machine Wash, Cold Water SIZES: 12M-18M, 2T, 3T & 4T PRICE: $25.00 COO: India DELIVERY DATE: 06/14

CROP TOP STYLE # 300103 DESCRIPTION: V-neck; cap sleeve; zipper closure; cropped at waist; elastic waist. FABRIC: Crinkle FIBER CONTENT: 65% Poly 35% Cotton CARE: Machine Wash, Cold Water SIZES: 12M-18M, 2T, 3T & 4T PRICE: $18.00 COO: Combodia DELIVERY DATE: 06/14

DOLL PLEAT DRESS STYLE # 500506 DESCRIPTION: single button; elastic waist; triangular opening at back; sleeveless; round neck; loose pleats. FABRIC: Chambray FIBER CONTENT: 55% Linen 45% C CARE: Machine Wash, Cold Water SIZES: 12M-18M, 2T, 3T & 4T PRICE: $45.00 COO: China DELIVERY DATE: 06/14

GAP KIDS Toddler Girls Sales for Fiscal Year [estimated; USA] 200,000

Actual 2013 Percentage Growth/Shrinkage to Current Season Projected 2014

2.7%

$ 6,000.00

206,000

Dress & Rompers Bottoms Tops

Units in Actual Collection # of Units Percentage of Total 3 25.0% 3 25.0% 3 25.0% Allocate 12-‐piece Collection to Styles

Actual 2013 Projected 2014

Category Seasons Produced per Year 2 2

Percentage of Total Revenue Represented by each Season Actual 2013 Season 1 SPR/SMR Season 2 FAL/WTR Percentage 60% 40% Projected 2012 Season 1 SPR/SMR Season 2 FAL/WTR Percentage 60% 40% $ Amount of Total Revenue Represented by each Season Actual 2013 Season 1 SPR/SMR Season 2 FAL/WTR Dollar Amount 120,000 80,000 Projected 2014 Season 1 SPR/SMR Season 2 FAL/WTR Dollar Amount 123,600 82,400 Actual Collection Size/12-‐piece Spring/Summer Actual Collection Number 122 60 Divide 900 by Actual number 7.38 15.00 Percent of Actual (round) 7 15 $ Percentage 9-‐piece $70,000.00 $100,000.00 Collection Represents Actual Prices Dress & Rompers Bottoms Tops

Low $20.00 $30.00 $18.00

High $45.00 $45.00 $25.00

Style

Price

# of Units

Dream Skirt Best Seller; Shorty Shorts Skinny Pants Scoopy Romper Strappy Romper Doll Pleat Dress Dressy Tank Tunic Top Best Seller; Crop Top Equal to Projected Sales

$32.00 $30.00 $45.00 $20.00 $35.00 $45.00 $20.00 $25.00 $18.00

250 300 250 250 250 250 250 250 300

Total Budget (Price x $8,000.00 $9,000.00 $11,250.00 $5,000.00 $8,750.00 $11,250.00 $5,000.00 $6,250.00 $5,400.00 $69,900.00