LGBT Social #TravelSharing App
Vision / Elevator Pitch Wimbify is a Social Travel Sharing mobile app (based on the share economy philosophy) for LGBT travelers. Wimbify’s vision is to create worldwide connections for meeting new friends, save money and go local. Our mission is to create an opportunity for LGBT people to feel at home no matter where they are traveling to. “We are a bit Airbnb for LGBT Local Experiences” !
Confiden'al January 2017
Team
Alessio Virgili CEO & Founder Educational: Marketing & Communication. Business: 15 years Marketing, Travel & Hotellerie Industry;
Andrea Cosimi Marke0ng & Founder
Gerardo Abate Community Manager
Eduardo Mon?el Product Account
Ennio Masi Ninja iOS Coder
Le?zia Strambi PR Manager
Educational: Travel & Hospitality. Business: 15 years Advertising Sales, PR, Travel & Hotellerie Industry;
Testimonial
“I am very pleased to be coopera'ng with Alessio Virgili to help promote LGBT-friendly travel opportuni'es for Italians in the United States”. Robert Peaslee, Commercial Consul at the American Consulate General in Milan.
“Sonders and Beach / Quiiky ha sicuramente contribuito alla sempre crescente importanza di Tel Aviv come capitale mondiale del turismo GLBT….Siete sta' precursori di una tendenza molto importante e noi siamo orgogliosi di aver siglato con voi numerosi accordi di marke'ng a par're dal 2009, e ci auguriamo di poterne firmare tan; altri negli anni a venire. È bello poter collaborare con partner seri e affidabili, che oltre a tanta professionalità, me@ono il cuore e la faccia, per un obieIvo, nel nostro caso assolutamente comune.”
Avital Kotzer Adari Consigliere per gli Affari Turis'ci, Ambasciata d'Israele Ufficio Nazionale Israeliano del Turismo
Advisory Board
David Perry
Founder/CEO David Perry & Associates
Ka? Schmidt
Strategic Partnerships Manager, Global Policy and Public Aairs
Andrew Beckmann
Senior Manager, Strategy and Business Development at Expedia
Alessandro Cecchi Paone Italian Journalist
Executive Summary We plan to serve 160k users by 2021 which could result in $10M revenue.
$ 10M
160k LGBT USERS ON WIMBIFY
REVENUE 5^ YEARS
ConďŹ den'al January 2017
Traction
$ 40,000 of Free Tools
Milestones May
New Release: Travel Guide
September
2018
New Release: Ride
New Release: Accomodation
3,000 Users and 3,000 Host
Highlight Press
2019
Advertisers
Users 20,000 from june 2016 20,000 subscribers
ConďŹ den'al January 2017
Testimonial Voices from our community
MARK PULEO
” I highly recommend Wimbify as a travel app. You get to coordinate tours with local guides for free! It’s easy to use and in very short order you can connect with a true insider at your travel des0na0on. It’s also a great way to share knowledge about your hometown if you want to be a local guide, too! Plus, you get to meet nice people from all over the world, connec0ons that will help next 0me you’re on the road. To all my LGBTQ friends, please check out this app! We recently used it in Rome and definitely saw neighborhoods and local sights that even the Lonely Planet doesn’t tell you about.”
Confiden'al January 2017
The Problem
53% of LGBT people travel alone and this is more expensive and boring. No easy way exists to find the ideal LGBT travel companion. Price is an important concern for customers booking travels online. Confiden'al April 2016
Information about local Gay Scene is an important concern for LGBT Travelers and it is difficult to find them. Hotels leave you disconnected from the city and its culture.
ConďŹ den'al April 2016
Solution A mobile platform where users can:
Meet like-minded Friends verified by the platform.
Share Culture with Local Connection.
Stay at LGBT friendly Share Travel Cost and Trip. Accomodation and Save Money.
ConďŹ den'al January 2017
Market Size (100%)* (17%)**
350M
60M
(3%)
160k
GLOBAL LGBT TRAVELLER
LGBT SHARING ECONOMY
WIMBIFY CLIENTS
Total Addressable Market
Serviceable Available Market
Share of Market
Source: World Population 7Bilion. UNWTO Annual Report, 2015 – Global Traveller 1.2 Bilion people. *5% of Global Population is gay (KINSEY REPORT & WHO). **For Community Marketing Inc. 17% of LGBTs booked an accommodation on a rentalby-owner or shared economy website (e.g. Airbnb, HomeAway, VRBO).
Confiden'al January 2017
Customers 1Bilion+ Booked Trips – 3Bilion Booked Nights (LGBT Worldwide)
350Milion+ LGBT People Global Gay Travel Market: US$200 bilion
58% LGBT travelers’s stay average is 6 nights Average spent on accommoda0on 600$ per trip 300M BUDGET, ONLINE & IN APPARTMENT TRIPS 500M BOOKED NIGHTS ON SHARED ECONOMY WEBSITES
High School & University
80%
Booked via shared economy website
Household Income 50k – 100k $
31%
Went to a LGBT neighborhood
Single
45% - 28%
Own a Smartphone
84%
+3 Trips per year
46%
Stay overnight at LGBT friend's house
44% - 51%
17% 61% - 39%
Have booked a Couch surfed for free 9% - 11% The major reasons LGBTs Book on shared economy websites are: cheaper price, beoer value, and to be in a specific neighborhood.
Source: 10° Annual Global Community Survey - Community Marketing Inc. 2016
Confiden'al January 2017
Competitors SIMILAR
FACTOR
PERIPHERAL
DIRECT
WIMBIFY
MISTERBNB
AIRBNB
BLABLACAR
LGBT
GAY
ALL WELCOME
ALL WELCOME
MOBILE BASED
✔
✔
✔
✔
WEBSITE BASED
No
✔
✔
✔
EASE OF USE
✔
No
✔
✔
INNOVATIVE TECNOLOGY
✔
No
✔
✔
USERS
10k
200k
100 Milion
35 Milion
SELLS
ND
2 Milion Booked Nights
200 Milion Booked Nights
2 Milion Booked Rides
FEATURES
Accomoda'on, Experience & Travel Ride
Only Accomoda'on
Accomoda'on and Experience
Only Ride
HOST COMMISSION
Accommoda'on 3%/ Ride 3%/Experience 15% + Vat if applicable
Accommoda'on 5% + Vat if applicable
Accommoda'on 3%/ Experience 20% + Vat if applicable
Ride 0%
Accommoda'on 6 – 11%/ Ride 6%/ Experience 3% + Vat if applicable
Accommoda'on 12% & 3% fee for payment outside UE/USA + Vat if applicable
Accommoda'on 6 – 12% / Experience 0% + Vat if applicable
Ride 0.55€ & 6,60% + Vat if applicable
TARGET
TRAVELLER COMMISSION
Confiden'al January 2017
Alto
Competition
Basso
Prezzo
+
Gay Friendlyness ConďŹ den'al January 2017
-
Competitive Advantage 1st to Market
Savings
Social Experience
3 travel Sharing services in 1
Cheaper than competitors
Live destinations like a local
Ease of Use
Secure
Technology
Few easy steps
Your peace of mind
Mobile App developed
LGBT Friendly
Reputa'on
We know how, when & where
No Sex/Dating App
In Lgbt Travel from 2004 Connecting Lgbt Community
ConďŹ den'al January 2017
Unique Selling Proposition Wimbify posi?ons itself as the Airbnb for LGBT Local Experiences. Wimbify provides you lgbt hosts to discover the lgbt local scene, and live your travel experience like a real local. USP:
Wimbify: Your Lgbt Local Hero Connec'ng LGBT Travelers through TravelSharing
ConďŹ den'al January 2017
SWOT Analysis STRENGTHS
WEAKNESSES
• Know How: in the Lgbt Travel business since 2004, we know How when & Where • 1st to the market: no one gives you 4 travel services in a single app • Social Experience: Live des'na'ons like a real local and share them with new friends • Sicurezza: Safe&Trusted Community of real Lgbt Travelers • Brand Loyalty: we solve real problems of the lgbt community • Pres'gious Advisory Board
• Limited budget • No developers in the team • Constraints on change • Lack in the business strategy • The team do not work constantly on the project
SWOT OPPORTUNITIES • Market: high demand on TravelSharing services • High interna'onal sensibility on the problems of the lgbt community • Direct compe'tors have problems • New communica'on channels and social networks • Lgbt community: high level of support and group iden'ty
THREATS • Problem we solve hard to be experienced or irrelevant out of the Lgbt community • Strong penetra'on in the lgbt market of generalist companies with strong brands that offer • Large share of the target is hidden • Persistence of the stereotype Travelsharing=Da'ng • Laws against Lgbt community
Confiden'al January 2017
Marketing & Growth Strategy CITIES TARGET:
Berlin
STRATEGY: Objec?ve: Generate Leads; App Goals: Engage Guides; KPI: # of Host Subscribers; Target: 1k San Francisco, 1k Berlin and 1k Milan.
San Francisco
Milan
ConďŹ den'al January 2017
Objec?ve: Generate Leads; App Goals: Engage Travelers; KPI: # of User Subscribers; Target: 1k San Francisco, 1k Berlin and 1k Milan.
Marketing & Growth Strategy Channels EVENTS
Acquistion Cost* SOCIAL MEDIA
June 2017 Milan Pride
(250,000 people)
June 2017 San Francisco Pride
$ 24,00 per Client MOBILE MKTG
(750,000 people)
July 2017 Berlin Pride
(600,000 people)
PR LGBT MAGAZINE
CONTENT & SEO LGBT WEBSITE & BLOG
*estimation based on Competitors Experience.
ConďŹ den'al April 2016
$ 29,00 per Host
Community Management BONUS • Discount Service Fee; • Benefit Partners;
Refer a Friend Like Us on Social Media Frequent Users: • Exclusive Rewards
(Wimby Rewards Program)
• Become Ambassador Leevia Foto Contest (BRANDING) (ex: The Travel That Changed My Life)
Confiden'al January 2017
Product Life Circle
Product Extension (b)
Product Extension (a)
Add new Business Model (selling services) and features to the current product: travel guide, accomoda'on and ride;
Confiden'al January 2017
Add new features to the current product and improving the specifica'ons on a smartphone; Selling the product into new geographical areas (Asia); Crea'ng a version targeted at different Segments(straight);
Product / Service SAFETY Community of Trust + Users Identity Verification: Optional SMS verification (Now) Mandatory SMS verification (Step 1) & ID Card Check (Step 2)
NATIVE MOBILE APP BUILT OUSOURCED
ANDROID & iOS LGBT COMMUNITY
Technology: PostgreSQL, Python/Django, RESTful, JSON API, Open Source.
LOCAL LGBT INSIDER’S TIPS
Wimbify connects like-minded people and allows them to travel together, offering the opportunity to be hosted for free in a trusted community, helping travelers to get in contact with the local LGBT community anywhere. People should pay for it because there isn’t a similar service on the market and through accounts verifica'on we guarantee a safe interac'on between users.
Confiden'al January 2017
Product / Service
MARCO IS LOOKING FOR A LOCAL GUIDE
LUCA IS AVAILABLE TO SHOW HIS CITY AND THE GAY LIFE TO MARCO
MARCO PAYS THE TOUR’S AMOUNT TO WIMBIFY
WIMBIFY PAYS THE TOUR’S AMOUNT TO LUCA HOLDING COMMISSIONS
Confiden'al January 2017
Revenue Model ADVERTISING
Push No0fica0ons, Banner and E-blast.
REVENUE SHARE Opt. Marketplace for Experience Providers.
COMMISSION
gets paid by charging host & users transac0on commission.
Free App
COMMISSION TOOL
TRANSACTION FEE 1,4% European Cards 2,9% Non European Cards + 0.30$ Disputes 15$ Connect Fee 0,50% and Instant Pay Out to host 1,5%
Free connec'on
8% Commission
18% Commission 10 – 13% Commission
Confiden'al January 2017
Revenue Model AIRBERLIN
ADVERTISERS PORTFOLIO CONTACTS
Discover more than 50 des'na'ons in the world: Europe and US. Get 10% discount! Tap “More” now!
320x480px
BROADCAST MESSAGES Ads link directly to your mobile friendly website, a phone number or email address, guaranteeing that you control how your customers reach you. Upon opening the app, simple textbased ads offer adver0sers the ability to reach users immediately to inform Them about local events, special offers or other important informa0on relevant to their busy lives.
BANNER ADS Splash pages are the page a user first sees when loading up our applica?on while the applica?on loads. Splash Page links directly to your mobile friendly website, a phone number or email address, guaranteeing that you control how your customers reach you. Banner ads are sold by cost per week.
Pricing
Pricing
World: $ 1,200 per message
320x480px $ 1,200 per week
Confiden'al January 2017
Financial Projections Total Users # BUSINESS VOLUME Accomodation Experience Ride Advertising Total Business Volume NET REVENUE (COMMISSION) Accomodation Experience Ride Advertising Total Net Revenue COST OF GOODS SOLD Accomodation Experience Ride Advertising Credit Card Transaction Fee Total Cost of Goods Sold GROSS PROFIT (loss) OPERATING EXPENSES Advertising and Events Salaries App Development Professional Services - Legal, Accounting Others (Telephone, Travel, Computer,..) Total Operating Expenses OPERATING PROFIT (loss) Income Taxe Expense NET INCOME (loss)
3.125
9.375
25.000
64.063
161.719
0
5.625.000
15.000.000
38.437.500
97.031.250
468.750
1.406.250
3.750.000
9.609.375
24.257.813
0
0
2.000.000
5.125.000
12.937.500
50.000
65.000
84.500
109.850
142.805
518.750
7.096.250
20.834.500
53.281.725
134.369.368
0
562.500
1.500.000
3.843.750
9.703.125
84.375
253.125
675.000
1.729.688
4.366.406
0
0
160.000
410.000
1.035.000
50.000
65.000
84.500
109.850
142.805
134.375
880.625
2.419.500
6.093.288
15.247.336
0
5.062.500
13.500.000
34.593.750
87.328.125
384.375
1.153.125
3.075.000
7.879.688
19.891.406
0
0
1.840.000
4.715.000
11.902.500
0
0
0
0
0
18.156
248.369
729.208
1.864.860
4.702.928
402.531
6.215.625
18.415.000
47.188.438
119.122.031
116.219
880.625
2.419.500
6.093.288
15.247.336
75.000
150.000
375.000
937.500
2.343.750
15.000
24.000
38.400
61.440
98.304
5.000
8.000
12.800
20.480
32.768
5.000
8.000
12.800
20.480
32.768
5.000
8.000
12.800
20.480
32.768
105.000
198.000
451.800
1.060.380
2.540.358
11.219
682.625
1.967.700
5.032.908
12.706.978
1.907
116.046
334.509
855.594
2.160.186
9.312
566.579
1.633.191
4.177.313
10.546.792
Confiden'al January 2017
Investment BOOTSTRAPPING: $ 100.000
Key Use of Proceeds
We are raising $ 350k (Seed) $ 1M (Round A)
$ 100k New App Features
Equity General Terms Seed: Convertible Notes
5% interest; 20% discount; Serie A $2M pre-money Cap; Maturity Date 60 months.
Round A:
25% of Equity.
Capital raise timing Seed (2017) Round A (2018) Exit – After 5 years: Sale to industrial investor (Ex. Airbnb) Confiden'al January 2017
Seed (Total App Investment $ 25k): 1^ Release: New Business Model (Guide) 2^ Release: New Business Model (Accomoda0on) 3^ Release: New Business Model (Ride) Round A (Total App Investment $75k): 1^ Release: ID Scan Implementa0on
$ 1M Adver?sing Seed $ 260k Round A $ 740k
$ 200k Salary & Opera?ng Cost Seed $ 65k Round A $135k
THANKS!
San Francisco
HEAD OFFICE - U.S.A. 201 Spear Street, Suite 1100 San Francisco, CA 94105
Milan
HEAD OFFICE - ITALY Via San Gregorio, 27 - 20124 Milano (Mi) Tel. +39 02/78622532 - Fax. +39 02/78622533
ConямБden'al January 2017
Rome
COMMERCIAL OFFICE - ITALY Via Nazionale, 243 - 00184 Roma (Rm) Tel. +39 06/45595886 Fax. +39 06/94810137