This project for Forsythe Rubber Projuct is inherently complex: It included developing a design plan for a new brand that will change the way people think about a commodity product they care little about. As per the design brief, the concept should appeal to and engage a new type of consumer through the integrated design of the product, brand, market communications, and extended retail experience that includes:
decision and purchasing environment
information and communication
service model
cycle of ownership
