10 YEARS AT NUMBER ONE
MEDIA INFORMATION GLAMOUR OVERVIEW
GLAMOUR: 10 YEARS AT NUMBER ONE Launched over ten years ago, GLAMOUR quickly became market leader, where it remains today GLAMOUR.com provides readers with exclusive access into the glittering world of celebrity, fashion and beauty. With breaking news, exclusive celebrity interviews, behind-the-scenes videos, fashion tips, and expert hair and beauty advice, GLAMOUR.com gets a glimpse into the world of everything that is stylish. Four iPhone Apps have been released since April 2011: Inside GLAMOUR, Fast Beauty, Take me to the Hairdresser, Celebrity News
GLAMOUR.COM awarded „Top 10 favourite women‟s website‟ Autumn 2011 as voted by UK internet users
10 YEARS AT NUMBER ONE
MEDIA INFORMATION THE BEST IN THE INDUSTRY
Jo Elvin heads a talented team… Charlotte-Anne Fidler, Creative & Fashion Director Emer Dewar, Fashion Editor-at-large Alessandra Steinherr, Beauty Director Anton Jacques, Art Director Claudia Mahoney & Julia Yule, Executive Fashion & Beauty Editors
Who work only with the best… PHOTOGRAPHERS: Arthur Elgort, Chris Craymer, David Gubert, David Oldham,
Coliena Rentmeester, James Houston, Robert Erdmann, Pamela Hanson, Walter Chin, Kenneth Willardt, Patric Shaw, Simon Emmett MAKE-UP ARTISTS: Lisa Eldridge, Mary Greenwell WRITERS AND OPINION MAKERS: Chrissy Illey, Amanda Platell, Janes Moore,
Miranda Sawyer, Piers Morgan, Celia Walden
10 YEARS AT NUMBER ONE
MEDIA INFORMATION BRAND POWER
GLAMOUR BRAND POWER 18% of GLAMOUR readers use GLAMOUR.com 49% of GLAMOUR.com users read GLAMOUR 15% of those who have a touch point with the GLAMOUR brand, do so in print AND online. This audience is referred to as GLAMOUR² 58,000 GLAMOUR Facebook „likes‟ 75,000 GLAMOUR Twitter followers 4 GLAMOUR iPhone Apps have been released since April 2011, with a combined download total of 107,000 Source: Ipsos MediaCT (14,908 online GB adults)/iPhone, latest month to date Feb 2012
10 YEARS AT NUMBER ONE
MEDIA INFORMATION READER PROFILE
ONLINE
CIRCULATION:
466,327
SITE TRAFFIC:
UK Actively Purchased:
427,327
Page impressions:
19,145,520
UK Subscriptions:
60,924
Unique users:
703,074
READERSHIP:
1,401,000
USER PROFILE:
Average age:
29
Average age:
31
Female:
94%
Female:
94%
AB:
28%
ABC1:
73%
ABC1:
60%
Source: ABC Jul-Dec 11/NRS Jul-Dec 11/ Google Analytics Jul-Dec 11
10 YEARS AT NUMBER ONE
MEDIA INFORMATION FASHION
“GLAMOUR seamlessly combines fashion at all levels, whether its source be designer or high street, making it both aspirational and accessible to its readers. GLAMOUR is the ultimate shopping guide” Charlotte-Anne Fidler, Creative & Fashion Director GLAMOUR featured
545pp of fashion editorial in the past year
GLAMOUR readers collectively spend £1.3 collectively spend £1.1
billion and GLAMOUR.com users
billion on fashion per year
67% of GLAMOUR readers and GLAMOUR.com users like to invest in good quality fashion items
73% of GLAMOUR readers and 62% of GLAMOUR.com users agree it is important to look well dressed
66% of GLAMOUR readers have bought a fashion item or an accessory as a direct result of seeing it in GLAMOUR
Source: NMR Mar 11-Feb 12/TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21st Century Woman 2010 (conducted by YouGov)
10 YEARS AT NUMBER ONE
MEDIA INFORMATION BEAUTY
“GLAMOUR is the expert in beauty – we devote more pages to beauty than any other magazine and that is because our readers are as passionate about beauty as we are. Every issue is jam-packed with the latest product innovations, insider tips and real „cando‟ practical advice. Beauty is incredibly democratic – everyone can feel the excitement of a new lipstick or a great perfume and we love nothing more than to share our secrets with our readers” Alessandra Steinherr, Beauty Director GLAMOUR featured
338pp of beauty editorial in the past year
GLAMOUR readers collectively spend £1.2
billion* beauty products per year
82% of GLAMOUR readers and 81% ofGLAMOUR.com users agree that beauty is an essential part of the whole fashion look
80% of GLAMOUR readers and 79% of GLAMOUR.com users agree that investing in skincare is an investment in their skin
88% of GLAMOUR readers and 87% of GLAMOUR.com users agree that wearing make-up boosts their confidence
Source: NMR Mar 11-Feb 12/TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21st Century Woman 2010 (conducted by YouGov)/ *based on readership of 1,401,000,
10 YEARS AT NUMBER ONE
MEDIA INFORMATION WATCHES & JEWELLERY
Glamour readers collectively spent £51.5 million on jewellery in the past 12 months Glamour readers collectively spent £30.2 million on watches in the past 12 months
35% of GLAMOUR readers and 30% of GLAMOUR.com users own diamond jewellery
82% of GLAMOUR readers and 68% of GLAMOUR.com users agree that it‟s important to complete their look with a beautiful piece of jewellery
82% of GLAMOUR readers and 67% of GLAMOUR.com users agree that it‟s important to complete their fashion look with a great watch
Source:: TGI GB 2012 doublebase Oct 09-Sep 11/TGI NET Jul 10-Jun 11/GLAMOUR 21st Century Woman 2010 (conducted by YouGov)/ *based on readership of 1,401,000,
10 YEARS AT NUMBER ONE
MEDIA INFORMATION INFLUENTIAL INFLUENCE OF GLAMOUR 67% of GLAMOUR readers agree GLAMOUR has the best balance of beauty, fashion and celebrity
82% of GLAMOUR readers have bought something as a result of seeing it in GLAMOUR 58% of GLAMOUR readers and 56% of GLAMOUR.com users are often asked by their friends and family for advice on what products and brands to buy
When GLAMOUR readers and GLAMOUR.com users last recommended a product to their friends, this resulted in a purchase in 50% of cases
Source: GLAMOUR 21st Century Woman 2010 (conducted by YouGov)/The CondĂŠ Nast Word of Mouth Survey 2010
10 YEARS AT NUMBER ONE
MEDIA INFORMATION PRINT RATECARD
SIZE/ POSITION Pages Run of Paper Facing Matter Specified or First Half First Third Editor‟s Letter/ Contents/ Masthead Inside Back Cover Outside Back Cover
£23,949 £27,939 £30,610 £33,258 £39,908 £35,930 £45,239
Double Page Spreads Run of Paper Front of Book Specified or First Half First Third Inside Front Cover
£47,897 £55,878 £61,196 £66,528 £82,498
Inserts Loose Inserts/ Tip-Ons (Machine) per „000 Single Scent Strips/ Bound-In Inserts per „000
10 YEARS AT NUMBER ONE
RATE
£105 £146
MEDIA INFORMATION DEADLINES Cover Date
On Sale
Inserts
Copy Deadline
Booking Deadline
Feb-12
5th January
12th December
29th November
25th November
Mar-12
2nd February
10th January
20th December
16th December
Apr-12
1st March
7th February
25th January
20th January
May-12
2nd April
13th March
29th February
24th February
Jun-12
3rd May
10th April
26th March
23rd March
Jul-12
31st May
8th May
23rd April
20th April
Aug-12
5th July
12th June
28th May
25th May
Sep-12
9th August
17th July
4th July
29th June
Oct-12
6th September
14th August
1st August
27th July
Nov-12
4th October
11th September
29th August
24th August
Dec-12
1st November
9th October
26th September
21st September
Jan-13
6th December
13th November
31st October
26th October
10 YEARS AT NUMBER ONE
MEDIA INFORMATION ONLINE RATECARD
RATE Leaderboards Expandable leaderboard MPUs Expandable MPU Double Sky
£30 cpm £32 cpm £45 cpm £47 cpm £95 cpm
Overlay Pre-roll Email Sponsorship Email List Purchase Custom Solutions Sponsorship
£50 cpm £70 cpm £65 cpm £250 cpm POA POA
10 YEARS AT NUMBER ONE
MEDIA INFORMATION CONTACTS
LONDON OFFICE
DIGITAL LONDON OFFICE
STEPHEN QUINN – PUBLISHING DIRECTOR RACHEL REAVLEY – ASSOCIATE PUBLISHER The Condé Nast Publications Ltd, Vogue House, Hanover Square, London. W1S 1JU Tel: 020 7152 3198
JAMIE JOUNING – D IGITAL DIRECTOR The Conde Nast Publications Ltd, Vogue House, Hanover Square, London, W1S 1JU Tel: 020 7152 3147
REGIONAL REPRESENTATION NORTH & MIDLANDS KAREN ALLGOOD – REGIONAL SALES DIRECTOR The Conde Nast Publications Ltd, Suite 1 Ground Floor, Block A Barons Court, Manchester Road Wilmslow, Cheshire SK9 1BQ Tel: 0207 152 3276 Email: karen. allgood@condenast.co.uk
10 YEARS AT NUMBER ONE