How effective is the combination of your main product and ancillary texts?
Question Two
Overall the combination of my main product and ancillary texts are very effective as I have tried to create a consistent theme throughout. During the production process of all three products I wanted to make a direct link between all three so the audience can recognise this and therefore identify the style of the artist and as a result be able to recognise one of their products in the future. Throughout, I also considered creating a house style throughout so I could obtain a sense of consistency all the way through. Firstly, I feel as the structure of my music video is very creative and unique from many music videos out there, ultimately individuality and “creating something new” is what usually makes a song or a music video popular because it becomes viral as audiences has never seen it before. Although my idea isn’t completely original I feel as if the underuse of the idea combined with a popular and upbeat song that fits with the Pop genre could easily make the music video become popular. Within the music video I have incorporated a variety of lyrics and images to enter in and out of the frame throughout the length of the song; ultimately, this engages the audience as they want to see what the next image will be or how this image or lyric will be displayed. As my music video was the first thing I created out of the three products this created the basis of the style I wanted to use throughout (using quite bold and vibrant colours and a simplistic background). The digipak was the first ancillary product I created and illustrates the consistent style I have used. For example on the front cover I have incorporated four signs which enter the frame of the cover by either string or by hands holding the sign this is the same for the back cover and CD design. Within the entire digipak I have used a consistent colour scheme of pink, green, blue, and yellow on quite a simplistic background so these colours seem more bright and vibrant and therefore stand out a lot more. On the title on the front cover of the digipak I have included the crown which has been a big metaphor throughout the music video and behind the song which is that the artist is in charge and in control of her own
life I understood that the artist was trying to portray this as an underlying message in her song so I tried to reflect this in how I created the digipak e.g. the crown will be one of the first things they are drawn to when viewing the digipak as I placed the crown at the beginning of the title this is because audiences generally read the title before anything else on the digipak. In addition I added the confetti in both the back and front cover of the digipak to once more reinforce the meaning of the song and suggest that the artist is celebrating the fact she has control of her life. The last ancillary product I created was my magazine advert; I continued the house style and overall theme on to this product as well. Firstly, I incorporated the use of the confetti and the crown to reinforce the meaning of the song; however, I also incorporated the colour scheme I have used throughout. I done this by creating three signs that were filled in green, blue, and pink, and finally I inputted an image of a hand so it is as if the signs are being held. This evidently shows how I have continued the theme throughout (in terms of the signs being used) which I have done so it will be evident to my target audience and easy for them to recognise. Overall, I followed the typical conventions of magazine adverts by including all the useful information in large text and the quotes and ratings from industry experts which as a whole create a positive attitude towards the artist and her music and overall fulfils the aim of promoting the artist in a positive light.
Conclusion
In conclusion, all three ancillary products clearly link through the use of the colour scheme, text and photos used. I believe that by doing this will allow audiences to recognise the artist’s style and therefore make it easier for them to recognise products in shops; in addition, the creativity used in all three products make them more engaging and eye catching for the audience and illustrate how the fit in with the Pop genre.