Roma 2024 - Brand identity logo and visual advertising

Page 1

Olympics Rome 2024

Sonia Poto matricola 1068 III Triennio

Brand identity logo and visual advertising

Comunicazione d’impresa Prof. Danny Kreeft Tutor Ilaria Roglieri

ISIA | progettazione grafica e comunicazione visiva A.A.2013 - 2014



The Olympics are a global event that combines sport, different cultures, young people and older people through emotions. The city that will host the Olympics in 2024 is Rome, a city that can not fail to enthrall you with its magnificence, its historicity and its artistic heritage of those who visit it. But how to combine an event so large and complex as the Olympics with Rome? The Olympics as well as the host city are both ancient and modern, and this must be submitted with harmony; with this in mind the brand fresh, clean and geometric in “Rome� word encompasses the people, sports and features of the city using the simple forms juxtaposed to each other. The small shapes that create the logo give

the opportunity not only to see the event in its entirety, but also to recognize the many facets if we focus on the individual elements; so you can see the plan of the Colosseum in the letter O, a typical Roman arch in the letter R, a crowded stadium in the letter A or the circuits drawn on the athletic fields in the letter M. The modern and simple logo encompasses such a large complex so clean and organized. All communication follows this line of thought, from pictographs made with portions of the logo to the photographic images obtained by decomposing the figures into many small and geometric fragments.

3



0. Index 1. Logo 2. Pictograms 3. Applications 4. Merchandise

5



1. Logo p.8 p.10 p.12 p.14 p.16

1.1 Brainstorming 1.2 Concept 1.3 Strategy 1.4 Sketches 1.5 Grid 1.5.1 Version 1 1.5.2 Version 2

p.18

1.6 Minimum clear space 1.6.1 Version 1 1.6.2 Version 2

p.20 p.22

1.7 Tipography 1.8 Definitive positive 1.8.1 Version 1 1.8.2 Version 2

p.24

1.9 Definitive negative 1.9.1 Version 1 1.9.2 Version 2

p.26 p.34

1.10 Colors 1.10.1 Choices and directions 1.11 Reading tests positive 1.11.1 Version 1 1.11.2 Version 2

p.36 p.38

1.12 Proper use 1.13 Improper use


Logo

1.1 Brainstorming

Before drawing anything it was essential to make the brainstorming, analyzing Rome today and in the future and then got some aspects on which to focus.

8


Logo

1.1 Brainstorming

Innovation No disorganized No crowed Systemisation Structuring Organizing Freshness Comunication Dialogue Openness Self promotion Identification Receive

Between antique and modern Bridge Balance Walls Wise Harmony

ROME FUTURE

Sharing Pacific co-existing Evaluating Supporting Promoting Interaction

9


Logo

1.2 Concept

My concept is based on a formal research for elements that constitutes the three main areas that need to create the logo: city, people and sport. For each I’ve studied more images and shapes looking for differences and similarities to establish the elements to be used. Elements obtained, only geometric, were then used to form the logo, or the word ROME.

1. city

[arches, squares, plants, roads, monuments and materials]

2. people

[groups, individual and athlete]

3. sport

10

[lines, sports fields and sports equipment]


Logo

1.2 Concept

11


Logo

1.3 Strategy

My strategy starts from a desire to represent Rome and the Olympics without falling into stereotypes and in the popular imagination you have, especially talking about the city; Rome is obviously a huge source of artistic heritage, but my intent is to exploit (in the good sense of the word) this well with a new and fresh ways.

12


Logo

1.4 Sketches

The initial sketches were based solely on the research of the elements which compose the letters.

13


Logo

1.4 Sketches

After that, the creation of the letters was performed on the basis of an existing font to give the right balance of black and white and harmony to the shapes. The chosen font is the Pump Demi Bold, ideal for its roundness constant in every letter that lends itself to the constituent elements.

14


Logo

1.4 Sketches

Some tests and variations of the elements; the coloured letters in black are the chosen ones.

15


Logo

1.5 Grid 1.5.1 Version 1

Distances are obtained in a manner proportional to a reference measurement (spacing between letters). The position is given by the unit multiplied, added or halved. unit = 16


1.5.2 Version 2

Logo

1.5 Grid

17


Logo

18

1.6 Minimum clear space 1.6.1 Version 1


1.6.2 Version 2

Logo

1.6 Minimum clear space

19


Logo

1.7 Typography

Raleway Multiple Designers SIL Open Font License, 1.1

Thin ExtraLight

Raleway is an elegant sans-serif typeface family. Initially designed by Matt McInerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini. It is a display face and the download features both old style and lining numerals, standard and discretionary ligatures, a pretty complete set of diacritics, as well as a stylistic alternate inspired by more geometric sansserif typefaces than its neo-grotesque inspired default character set. The font chosen for the logo, or rather the word of the year “2024� is the Raleway. This character was chosen because of its features not too pronounced that interfered with the logo, in itself already rich in detail. This font is used in the logo and in other texts of the communication of the Olympics. For example, the dates in the posters and in some elements in the ticket, but this will be specified in detail in the individual sections.

20

Light Regular Medium SemiBold Bold ExtraBold Heavy

2024 2024 2024 2024 2024 2024 2024 2024 2024


Medium 8pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Logo

1.7 Typography

Bold 8pt

.,:;!?”()/&%*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*

Medium 10pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*

Bold 10pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*

Medium 12pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*

Bold 12pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*

21


Logo

22

1.8 Definitive positive 1.8.1 Version 1


1.8.2 Version 2

Logo

1.8 Definitive positive

23


LogoLogo

24

1.9 Definitive negative 1.9.1 Version 1


1.9.2 Version 2

LogoLogo

1.9 Definitive negative

25


Logo

1.10 Colors 1.10.1 Choices and directions

The colors are all warm tones, in order to express a will of heat and reflect the atmosphere that conveys the city of Rome and the materials that characterize it; brick and marble as the light changes take millions of shades of these tones. Obviously, in line with the intent of the logo, to convey freshness and novelty, the range of colors for the most part very tenuous was emphasized to the maximum, obtaining brilliant colors. The chosen colours chosen are three. There are three other colors that are, in most applications, coupled to the three institutional. Some of the possible combinations are those that follow in the next page, with some exceptions which will be indicated in the specific application.

C0M70Y95K0 R233G88B26

C0M20Y100K0 R254G192B0

C0M100Y80K0 R224G0B45

C60M90Y0K0 R104G44B136

C0M100Y0K0 R222G0B123

C0M40Y90K0 R244G148B30

26


Logo

1.10 Colors 1.10.1 Choices and directions

COMBINATIONS

C0M70Y95K0 R233G88B26

C60M90Y0K0 R104G44B136

C0M20Y100K0 R254G192B0

C0M100Y0K0 R222G0B123

C0M100Y80K0 R224G0B45

C0M40Y90K0 R244G148B30

27


Logo

28

1.10 Colors 1.10.1 Version 1


1.10.1 Version 1

Logo

1.10 Colors

29


Logo

30

1.10 Colors 1.10.1 Version 1


1.10.2 Version 2

Logo

1.10 Colors

31


Logo

32

1.10 Colors 1.10.2 Version 2


1.10.2 Version 2

Logo

1.10 Colors

33


Logo

1.11 Reading test 1.11.1 Version 1

100 %

50 %

25 % 1,7 cm

3,3 cm

34


Logo

1.11 Reading test 1.11.2 Version 2

100 %

50 %

1,3 cm

25 % 4,3 cm

35


Logo

1.12 Proper use

The logo comes in two versions; version 1 is the most widely used, while the second is used only in some specific applications reported in the different sections of the manual, including: the tickets and the banners. The logo should not be used in any way other than those indicated. It should not be distorted it divided into its parts (if not specified).

36


Logo

1.12 Proper use

1. Use logo in its entirety with one of the colors of the range. 2. Use the logo in white on a colored background with a tone range. 3. Use logo up to a minimum of 1 cm in height.

1.

2.

3.

37


Logo

1.13 Improper use

1. Don’t use any type of shading. 2. Don’t use effects with shadows. 3. Don’t use colors out of range. 4. Don’t use only the outline of the logo without filling.

1.

4.

2.

5.

3.

6.

5. Don’t use different colors to outline and fill in the logo. 6. Don’t use the logo as a clipping mask on photographs.

38


Logo

1.13 Improper use

7. Don’t use color the elements of the logo in different colors. 8. Don’t apply any kind of effect, such as the effect brush. 9. Don’t use the logo above photographic images.

7.

10.

8.

11.

9.

12.

10. Don’t use the transparency. 11. Don’t distort the logo. 12. Don’t enclose the logo in a circle or other forms.

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2. Pictograms p.42 p.44 p.46

2.1 Elements 2.2 Categories 2.3 Visualizations 2.3.1 Positive 2.3.2 Negative


Pictograms

2.1 Elements

The pictograms were made solely ​​ of geometric elements, in line with the style of the logo, from which they were taken just a few elements, such as for example the athletes, for example.

Maximum dimensions in proportion. (in this case 30cm to 33cm) 42


Water sports

Synchronizes swimming

Water polo

Diving

Road Cycling

Track cycling

Mountain bike

BMX

Kayak [open water]

Kayak [open slalom]

Rowing

Artistic gymnastics

Ritmic gymnastics

Trampoline

Gymnastics

Canoe

Swimming

Cycling

Pictograms

2.2 Categories

43


Volleyball

Volleyball

Riding

Riding

Tennis

Tennis

Athletics

Athleticts

Taekwondo

Taekwondo

Football

Football

Judo

Judo

Fight

Pictograms

44

2.2 Categories

Fight

Beach volley

Ping pong


Hand ball

Pictograms

Weightlifting

Handball

Shooting

Sailing

Sailing

Modern pentathlon

Shooting

Hokey on grass

Fencing

Fencing

Triathlon

Hokey on grass

Basketball

Boxing Archery

Archery

Modern Pentathlon

Boxing

Weightlifting

Triathlon

2.2 Categories

Basketball

45


Pictograms

46

2.3 Visualizations 2.3.1 Positive


2.3.1 Positive

Pictograms

2.3 Visualizations

47


Pictograms

48

2.3 Visualizations 2.3.2 Negative


2.3.2 Negative

Pictograms

2.3 Visualizations

49



Logo

3. Applications p.52

p.68

p.76

p.84 p.90

p.102

p.114

3.1 Posters [1] 3.1.1 Elements 3.1.2 Construction 3.1.3 Visualizations 3.2 Posters [2] 3.2.1 Elements 3.2.2 Construction 3.2.3 Visualizations 3.3 Banners 3.3.1 Elements 3.3.2 Visualizations 3.4 Billboard 3.4.1 Visualizations 3.5 Stamps 3.5.1 Versions and construction 3.5.2 Visualizations 3.6 Tickets 3.6.1 Construction 3.6.2 Visualizations 3.7 Currency 3.7.1 Coins 3.7.1.1 Visualizations 3.7.2 Banknotes 3.7.2.1 Visualizations


Applications

3.1 Posters [1] 3.1.1 Elements

The posters of size 70 cm to 100 cm have: A • a background colored according to the colors of the range presented in section 1.9 B • a photographic image of an athlete slip and worked on photoshop with the halftone screen. C • a portion of elements extrapolated from the logo positioned in such a way as to follow the movement suggested by the athlete. D • logo E • date

52


Applications

3.1 Posters [1] 3.1.1 Elements

A. | D. | E. COMBINATIONS:

BACKGROUND

OLYMPIC RINGS and GRAPHICS

LOGO and DATE

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

53


Applications

3.1 Posters [1] 3.1.1 Elements

B.

54


3.1.1 Elements

Applications

3.1 Posters [1]

C.

55


1,6cm

5,8cm

27,6cm

27,6cm

5,8cm

3.1.2 Construction

1,6cm

Applications

3.1 Posters [1]

1,6cm 4,6cm

logo olympic rings (see section 3.1.1 Elements) date Raleway Bold 92pt

22cm

2,1cm 3cm 2,6cm 3,5cm

photographic image

graphics background (see section 3.1.1 Elements)

59cm

white frame

1,6cm

view at 10% 56


3.1.3 Visualizations

Applications

3.1 Posters [1]

view at 12% 57


Applications

3.1 Posters [1] 3.1.3 Visualizations

view at 12% 58


3.1.3 Visualizations

Applications

3.1 Posters [1]

59


Applications

3.1 Posters [1] 3.1.3 Visualizations

view at 12% 60


3.1.3 Visualizations

Applications

3.1 Posters [1]

61


Applications

3.1 Posters [1] 3.1.3 Visualizations

view at 12% 62


3.1.3 Visualizations

Applications

3.1 Posters [1]

63


Applications

3.1 Posters [1] 3.1.3 Visualizations

view at 12% 64


3.1.3 Visualizations

Applications

3.1 Posters [1]

65


Applications

3.1 Posters [1] 3.1.3 Visualizations

view at 12% 66


3.1.3 Visualizations

Applications

3.1 Posters [1]

67


Applications

3.2 Posters [2] 3.2.1 Elements

The posters of size 70 cm to 100 cm have: A • white background with a frame colored B • composition of pictograms D • logo E • date

68


Applications

3.2 Posters [2] 3.2.1 Elements

COLOR COMBINATIONS:

BACKGROUND

GRAPHICS - PICTOGRAMS LOGO - DATE

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

69


Applications

3.2 Posters [2] 3.2.1 Elements

B.

70


Applications

3.2 Posters [2]

2cm 2,2cm

61,6cm

2,2cm 2cm

3.2.2 Construction

2,2cm 2cm 4,5cm

white background

composition of pictograms

52,2cm

frame

9cm

logo

date Raleway Bold 92pt

15cm 2cm 2,7cm 5,2cm 2cm 2,2cm

view at 10% 71


Applications

3.2 Posters [2] 3.2.3 Visualizations

view at 12% 72


3.2.3 Visualizations

Applications

3.2 Posters [2]

73


Applications

3.2 Posters [2] 3.2.3 Visualizations

view at 12% 74


3.2.3 Visualizations

Applications

3.2 Posters [2]

75


Applications

3.3 Banners 3.3.1 Elements

The banners of size 2 m to 7 cm have: A • a background colored according to the colors of the range presented in section Logo | 1.10 Colors. B • a photographic image of an athlete slip and worked on photoshop with the halftone screen. C • a portion of elements extrapolated from the logo positioned in such a way as to follow the movement suggested by the athlete. D • logo

76


Applications

3.3 Banners 3.3.1 Elements

A. | D. COMBINATIONS:

BACKGROUND

OLYMPIC RINGS and GRAPHICS

LOGO and PHOTOGRAPHIC IMAGES

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

C0M0Y0K0

77


Applications

78

3.3 Banners 3.3.2 Visualizations


3.3.2 Visualizations

Applications

3.3 Banners

79


Applications

80

3.3 Banners 3.3.2 Visualizations


3.3.2 Visualizations

Applications

3.3 Banners

81


Applications

82

3.3 Banners 3.3.2 Visualizations


3.3.2 Visualizations

Applications

3.3 Banners

83


Applications

3.4 Billboard 3.4.1 Visualizations

Examples of billboard of different sizes 84


3.4.1 Visualizations

Applications

3.4 Billboard

85


Applications

3.4 Billboard 3.4.1 Visualizations

Examples of billboard of different sizes 86


3.4.1 Visualizations

Applications

3.4 Billboard

87


Applications

3.4 Billboard 3.4.1 Visualizations

Examples of billboard of different sizes 88


3.4.1 Visualizations

Applications

3.4 Billboard

89


Applications

3.5 Stamps 3.5.1 Versions and construction

Size: 25cm x 30cm Texts: country / price Graphics: logo / pictogram The background color is chosen from among the six tones presented in section 1.9, all other graphics and texts are C0M0Y0K0.

0,2cm 0,3cm 1,2cm (maximum height)

0,3cm

0,3cm

1. Vertical version

Raleway Bold 8pt A pictogram centered

0,1cm 1cm 0,2cm

view at 120% 90

Logo version1


Applications

3.5 Stamps 3.5.1 Versions and construction

2. Horizontal version Size: 36cm x 22cm Texts: country / price Graphics: logo / portions of the logo The background color and the color of the logo to it is combined with a choice of these combinations: BACKGROUND

LOGO

LETTER R

O

R and A occupy 8 stamps (Columns 2 - 4 lines) O and M occupy 12 stamps (Columns 3 - 4 rows)

M

A

All other graphics and texts are C0M0Y0K0.

view at 120% 91


Applications

3.5 Stamps 3.5.2 Visualizations

view at 100% 92


3.5.2 Visualizations

Applications

3.5 Stamps

view at 100% 93


Applications

3.5 Stamps 3.5.2 Visualizations

view at 100% 94


3.5.2 Visualizations

Applications

3.5 Stamps

view at 100% 95


Applications

3.5 Stamps 3.5.2 Visualizations

view at 100% 96


3.5.2 Visualizations

Applications

3.5 Stamps

view at 100% 97


Applications

3.5 Stamps 3.5.2 Visualizations

view at 100% 98


3.5.2 Visualizations

Applications

3.5 Stamps

view at 100% 99


Applications

3.5 Stamps 3.5.2 Visualizations

view at 100% 100


3.5.2 Visualizations

Applications

3.5 Stamps

view at 100% 101


Applications

3.6 Tickets 3.6.1 Construction

The tickets for any sporting event follow the structure of which is described in the following pages. The graphic elements that change are the identification pictogram of the sport, the photographic image processed with photoshop and color combinations. These three variables are combined according to the needs; a typology of sport, for example, is not identified by a color, but it can changes.

102


3.6.1 Construction

Applications

3.6 Tickets

Pictographs were already presented in their specific section, while the images of the places not, Here the example of the Olympic stadium:

103


Applications

3.6 Tickets 3.6.1 Construction

0,8cm 1,8cm 0,3cm 0,5cm 01 July

18:00 Start

S02 Entry

0,6cm 0,5cm

Track Cycling Palalottomatica

Bridge: Block: Row: Seat:

0,9cm 0,3cm 0,7cm 0,2cm

V 204 10 35

1cm 0,8cm

5cm

1,1cm

5,7cm

19cm

view at 60% 104

0,2cm 1,9cm 0,4cm

1,7cm

2,2cm

1cm

0,2cm

8,6cm


Applications

3.6 Tickets 3.6.1 Construction

0,8cm 1,8cm 1cm

4,1cm

0,9cm

1,3cm

5,9cm

4,3cm

0,3cm 1,3cm

5,9cm

view at 60% 105


Applications

3.6 Tickets 3.6.1 Construction

background C0M100Y0K0 transparency 100%

graphic C0M20Y100K0 transparency 100%

logo (version2) C0M0Y0K0 transparency 100%

logo (version2)

01 July

18:00 Start

olympic rings C0M20Y100K0 transparency 100%

S02 Entry

Track Cycling

date and place C0M20Y100K0 transparency 100% Cabin Bold 9pt

Palalottomatica

Bridge: Block: Row: Seat:

pictogram C0M20Y100K0 transparency 100% maximum height 1,8cm graphic C0M0Y00K0 transparency 80%

view at 60% 106

sport C0M20Y100K0 transparency 100% Raleway Bold 12pt graphic C0M0Y00K0 transparency 40%

V 204 10 35

hologram

graphic C0M0Y00K0 transparency 80%

information C0M0Y00K0 transparency 100% Cabin Regular and Bold 7pt


Applications

3.6 Tickets 3.6.1 Construction

graphic C0M100Y0K0 transparency 100%

graphic C0M20Y100K0 transparency 50%

logo (version2) C0M100Y0K0 transparency 100%

olympic rings C0M20Y100K0 transparency 100%

olympic rings C0M100Y0K0 transparency 100% Tisa OT Bold 8pt spacing 10pt

background C0M0Y00K0

view at 60% 107


Applications

3.6 Tickets 3.6.2 Visualizations

view at 50% 108


3.6.2 Visualizations

Applications

3.6 Tickets

109


Applications

3.6 Tickets 3.6.2 Visualizations

view at 50% 110


3.6.2 Visualizations

Applications

3.6 Tickets

111


Applications

3.6 Tickets 3.6.2 Visualizations

view at 50% 112


3.6.2 Visualizations

Applications

3.6 Tickets

113


Applications

3.7 Currency 3.7.1 Coins 3.7.1.1 Visualizations

2 euro diameter: 2,5cm

1 euro diameter: 2,3cm

50 cents diameter: 2,4cm

view at 100% 114


3.7.1 Coins 3.7.1.1 Visualizations

Applications

3.7 Currency

view at 150% 115


Applications

3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations

5 euro 12cm x 6.2cm

view at 100% 116


Applications

3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations

J10000021089

view at 100% 117


Applications

3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations

10 euro 12,7cm x 6.7cm

view at 100% 118


3.7.2 Banknotes 3.7.2.1 Visualizations

Applications

3.7 Currency

S10000021089

view at 100% 119


Applications

3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations

20 euro 13,3cm x 7.2cm

view at 100% 120


3.7.2 Banknotes 3.7.2.1 Visualizations

Applications

3.7 Currency

V10000021084

view at 100% 121


Applications

122

3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations


3.7.2 Banknotes 3.7.2.1 Visualizations

Applications

3.7 Currency

123



4. Merchandise p.126

p.130

p.132 p.134 p.144 p.146

p.152 p.154

4.1 Shopper 4.1.1 Elements and positioning 4.1.2 Visualizations 4.2 Backpacks 4.2.1 Visualizations 4.3 Bags 4.3.1 Elements 4.3.2 Visualizations 4.4 T-shirts 4.4.1 Visualizations 4.5 Sweatshirts 4.5.1 Visualizations 4.6 Pins 4.6.1 Elements and positioning 4.6.2 Visualizations 4.7 Cups 4.7.1 Visualizations 4.8 Tapes 4.8.1 Visualizations


Merchandise

4.1 Shopper

4. 1.1 Elements and positioning

These are the three combinations of colors possible to apply on the shopper size 37cm to 41cm.

126


Merchandise

4.1 Shopper 4. 1.1 Elements and positioning

13,2cm

14,5cm

13,2cm

6cm

25cm

6cm

view at 15% 127


Merchandise

128

4.1 Shopper

4. 1.2 Visualizations


4. 1.2 Visualizations

Merchandise

4.1 Shopper

129


Merchandise

4.2 Backpacks 4.2.1 Visualizations

Version 1

130

The graphics applied consists simply by the logo (version 1). The alignment is central both vertically and horizontally to the backpack. Colors with which reallizarla are the following:


4.2.1 Visualizations

Version 2

Merchandise

4.2 Backpacks

The graphics applied has been previously shown in 3.2.1 Elements. The alignment is central both vertically and horizontally to the backpack. Colors with which reallizarla are the following:

131


Merchandise

4.3 Bags 4.2.1 Elements

The graphics are made up ​​ of decomposed and large portions of the logo, is available in six colors in the range:

132


4.2.2 Visualizations

Merchandise

4.3 Bags

133


Merchandise

4.4 T-shirts 4.4.1 Visualizations

Version for men This graphic provides colored t-shirts in the range of colors and white print. The elements are photographic images eleborate (presented in section Applications | 3.1.1 Elements) positioned between the front and back of the shirt on the right side and the logo - version 2 (presented in section Logo | 1.8.2 Version 2) on the left sleeve.

logo version 2 2,1cm

photographic image (variable size)

134

7cm


4.4.1 Visualizations

Merchandise

4.4 T-shirts

135


Merchandise

136

4.4 T-shirts 4.4.1 Visualizations


4.4.1 Visualizations

Merchandise

4.4 T-shirts

137


Merchandise

4.4 T-shirts 4.4.1 Visualizations

Version for women This graphic provides white t-shirts and colored print. The graphics are formed from the composition of pictograms (presented in section Applications | 3.2.1 Elements) centrally located. The graphics are available in six colors in the range:

5cm

composition of pictograms

138

18cm


4.4.1 Visualizations

Merchandise

4.4 T-shirts

139


Merchandise

140

4.4 T-shirts 4.4.1 Visualizations


4.4.1 Visualizations

Merchandise

4.4 T-shirts

141


Merchandise

4.5 Sweatshirts 4.5.1 Visualizations

The graphics are made up ​​ of decomposed and large portions of the logo (presented in the section Merchandise | 4.2.1 Elements) is available in six colors in the range:

142


4.5.1 Visualizations

Merchandise

4.5 Sweatshirts

143


Merchandise

144

4.5 Sweatshirts 4.5.1 Visualizations


4.5.1 Visualizations

Merchandise

4.5 Sweatshirts

145


Merchandise

4.6 Pins 4.6.1 Elements and positioning

The pins are made with a pictogram and the logo. One version has the coloured background and the graphics white, while the other version the contrary. The correspondence of the pictogram with the color is random. The colours used are those in the range:

146


Merchandise

4.6 Pins 4.6.1 Elements and positioning

0,3cm 1,8cm 0,2cm 1,3cm 0,4cm

4cm

view at 100% 147


Merchandise

4.6 Pins 4.6.2 Visualizations

view at 60% 148


4.6.2 Visualizations

Merchandise

4.6 Pins

view at 60% 149


Merchandise

150

4.6 Pins 4.6.2 Visualizations


4.6.2 Visualizations

Merchandise

4.6 Pins

151


Merchandise

4.7 Cups 4.7.1 Visualizations

The graphics are made up ​​ of decomposed and large portions of the logo, (presented in the section Merchandise | 4.2.1 Elements) is available in six colors in the range:

152


4.7.1 Visualizations

Merchandise

4.7 Cups

153


Merchandise

154

4.8 Tapes 4.8.1 Visualizations


4.8.1 Visualizations

Merchandise

4.8 Tapes

155


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