Olympics Rome 2024
Sonia Poto matricola 1068 III Triennio
Brand identity logo and visual advertising
Comunicazione d’impresa Prof. Danny Kreeft Tutor Ilaria Roglieri
ISIA | progettazione grafica e comunicazione visiva A.A.2013 - 2014
The Olympics are a global event that combines sport, different cultures, young people and older people through emotions. The city that will host the Olympics in 2024 is Rome, a city that can not fail to enthrall you with its magnificence, its historicity and its artistic heritage of those who visit it. But how to combine an event so large and complex as the Olympics with Rome? The Olympics as well as the host city are both ancient and modern, and this must be submitted with harmony; with this in mind the brand fresh, clean and geometric in “Rome� word encompasses the people, sports and features of the city using the simple forms juxtaposed to each other. The small shapes that create the logo give
the opportunity not only to see the event in its entirety, but also to recognize the many facets if we focus on the individual elements; so you can see the plan of the Colosseum in the letter O, a typical Roman arch in the letter R, a crowded stadium in the letter A or the circuits drawn on the athletic fields in the letter M. The modern and simple logo encompasses such a large complex so clean and organized. All communication follows this line of thought, from pictographs made with portions of the logo to the photographic images obtained by decomposing the figures into many small and geometric fragments.
3
0. Index 1. Logo 2. Pictograms 3. Applications 4. Merchandise
5
1. Logo p.8 p.10 p.12 p.14 p.16
1.1 Brainstorming 1.2 Concept 1.3 Strategy 1.4 Sketches 1.5 Grid 1.5.1 Version 1 1.5.2 Version 2
p.18
1.6 Minimum clear space 1.6.1 Version 1 1.6.2 Version 2
p.20 p.22
1.7 Tipography 1.8 Definitive positive 1.8.1 Version 1 1.8.2 Version 2
p.24
1.9 Definitive negative 1.9.1 Version 1 1.9.2 Version 2
p.26 p.34
1.10 Colors 1.10.1 Choices and directions 1.11 Reading tests positive 1.11.1 Version 1 1.11.2 Version 2
p.36 p.38
1.12 Proper use 1.13 Improper use
Logo
1.1 Brainstorming
Before drawing anything it was essential to make the brainstorming, analyzing Rome today and in the future and then got some aspects on which to focus.
8
Logo
1.1 Brainstorming
Innovation No disorganized No crowed Systemisation Structuring Organizing Freshness Comunication Dialogue Openness Self promotion Identification Receive
Between antique and modern Bridge Balance Walls Wise Harmony
ROME FUTURE
Sharing Pacific co-existing Evaluating Supporting Promoting Interaction
9
Logo
1.2 Concept
My concept is based on a formal research for elements that constitutes the three main areas that need to create the logo: city, people and sport. For each I’ve studied more images and shapes looking for differences and similarities to establish the elements to be used. Elements obtained, only geometric, were then used to form the logo, or the word ROME.
1. city
[arches, squares, plants, roads, monuments and materials]
2. people
[groups, individual and athlete]
3. sport
10
[lines, sports fields and sports equipment]
Logo
1.2 Concept
11
Logo
1.3 Strategy
My strategy starts from a desire to represent Rome and the Olympics without falling into stereotypes and in the popular imagination you have, especially talking about the city; Rome is obviously a huge source of artistic heritage, but my intent is to exploit (in the good sense of the word) this well with a new and fresh ways.
12
Logo
1.4 Sketches
The initial sketches were based solely on the research of the elements which compose the letters.
13
Logo
1.4 Sketches
After that, the creation of the letters was performed on the basis of an existing font to give the right balance of black and white and harmony to the shapes. The chosen font is the Pump Demi Bold, ideal for its roundness constant in every letter that lends itself to the constituent elements.
14
Logo
1.4 Sketches
Some tests and variations of the elements; the coloured letters in black are the chosen ones.
15
Logo
1.5 Grid 1.5.1 Version 1
Distances are obtained in a manner proportional to a reference measurement (spacing between letters). The position is given by the unit multiplied, added or halved. unit = 16
1.5.2 Version 2
Logo
1.5 Grid
17
Logo
18
1.6 Minimum clear space 1.6.1 Version 1
1.6.2 Version 2
Logo
1.6 Minimum clear space
19
Logo
1.7 Typography
Raleway Multiple Designers SIL Open Font License, 1.1
Thin ExtraLight
Raleway is an elegant sans-serif typeface family. Initially designed by Matt McInerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini. It is a display face and the download features both old style and lining numerals, standard and discretionary ligatures, a pretty complete set of diacritics, as well as a stylistic alternate inspired by more geometric sansserif typefaces than its neo-grotesque inspired default character set. The font chosen for the logo, or rather the word of the year “2024� is the Raleway. This character was chosen because of its features not too pronounced that interfered with the logo, in itself already rich in detail. This font is used in the logo and in other texts of the communication of the Olympics. For example, the dates in the posters and in some elements in the ticket, but this will be specified in detail in the individual sections.
20
Light Regular Medium SemiBold Bold ExtraBold Heavy
2024 2024 2024 2024 2024 2024 2024 2024 2024
Medium 8pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Logo
1.7 Typography
Bold 8pt
.,:;!?”()/&%*
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*
Medium 10pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*
Bold 10pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*
Medium 12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*
Bold 12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;!?”()/&%*
21
Logo
22
1.8 Definitive positive 1.8.1 Version 1
1.8.2 Version 2
Logo
1.8 Definitive positive
23
LogoLogo
24
1.9 Definitive negative 1.9.1 Version 1
1.9.2 Version 2
LogoLogo
1.9 Definitive negative
25
Logo
1.10 Colors 1.10.1 Choices and directions
The colors are all warm tones, in order to express a will of heat and reflect the atmosphere that conveys the city of Rome and the materials that characterize it; brick and marble as the light changes take millions of shades of these tones. Obviously, in line with the intent of the logo, to convey freshness and novelty, the range of colors for the most part very tenuous was emphasized to the maximum, obtaining brilliant colors. The chosen colours chosen are three. There are three other colors that are, in most applications, coupled to the three institutional. Some of the possible combinations are those that follow in the next page, with some exceptions which will be indicated in the specific application.
C0M70Y95K0 R233G88B26
C0M20Y100K0 R254G192B0
C0M100Y80K0 R224G0B45
C60M90Y0K0 R104G44B136
C0M100Y0K0 R222G0B123
C0M40Y90K0 R244G148B30
26
Logo
1.10 Colors 1.10.1 Choices and directions
COMBINATIONS
C0M70Y95K0 R233G88B26
C60M90Y0K0 R104G44B136
C0M20Y100K0 R254G192B0
C0M100Y0K0 R222G0B123
C0M100Y80K0 R224G0B45
C0M40Y90K0 R244G148B30
27
Logo
28
1.10 Colors 1.10.1 Version 1
1.10.1 Version 1
Logo
1.10 Colors
29
Logo
30
1.10 Colors 1.10.1 Version 1
1.10.2 Version 2
Logo
1.10 Colors
31
Logo
32
1.10 Colors 1.10.2 Version 2
1.10.2 Version 2
Logo
1.10 Colors
33
Logo
1.11 Reading test 1.11.1 Version 1
100 %
50 %
25 % 1,7 cm
3,3 cm
34
Logo
1.11 Reading test 1.11.2 Version 2
100 %
50 %
1,3 cm
25 % 4,3 cm
35
Logo
1.12 Proper use
The logo comes in two versions; version 1 is the most widely used, while the second is used only in some specific applications reported in the different sections of the manual, including: the tickets and the banners. The logo should not be used in any way other than those indicated. It should not be distorted it divided into its parts (if not specified).
36
Logo
1.12 Proper use
1. Use logo in its entirety with one of the colors of the range. 2. Use the logo in white on a colored background with a tone range. 3. Use logo up to a minimum of 1 cm in height.
1.
2.
3.
37
Logo
1.13 Improper use
1. Don’t use any type of shading. 2. Don’t use effects with shadows. 3. Don’t use colors out of range. 4. Don’t use only the outline of the logo without filling.
1.
4.
2.
5.
3.
6.
5. Don’t use different colors to outline and fill in the logo. 6. Don’t use the logo as a clipping mask on photographs.
38
Logo
1.13 Improper use
7. Don’t use color the elements of the logo in different colors. 8. Don’t apply any kind of effect, such as the effect brush. 9. Don’t use the logo above photographic images.
7.
10.
8.
11.
9.
12.
10. Don’t use the transparency. 11. Don’t distort the logo. 12. Don’t enclose the logo in a circle or other forms.
39
2. Pictograms p.42 p.44 p.46
2.1 Elements 2.2 Categories 2.3 Visualizations 2.3.1 Positive 2.3.2 Negative
Pictograms
2.1 Elements
The pictograms were made solely ​​ of geometric elements, in line with the style of the logo, from which they were taken just a few elements, such as for example the athletes, for example.
Maximum dimensions in proportion. (in this case 30cm to 33cm) 42
Water sports
Synchronizes swimming
Water polo
Diving
Road Cycling
Track cycling
Mountain bike
BMX
Kayak [open water]
Kayak [open slalom]
Rowing
Artistic gymnastics
Ritmic gymnastics
Trampoline
Gymnastics
Canoe
Swimming
Cycling
Pictograms
2.2 Categories
43
Volleyball
Volleyball
Riding
Riding
Tennis
Tennis
Athletics
Athleticts
Taekwondo
Taekwondo
Football
Football
Judo
Judo
Fight
Pictograms
44
2.2 Categories
Fight
Beach volley
Ping pong
Hand ball
Pictograms
Weightlifting
Handball
Shooting
Sailing
Sailing
Modern pentathlon
Shooting
Hokey on grass
Fencing
Fencing
Triathlon
Hokey on grass
Basketball
Boxing Archery
Archery
Modern Pentathlon
Boxing
Weightlifting
Triathlon
2.2 Categories
Basketball
45
Pictograms
46
2.3 Visualizations 2.3.1 Positive
2.3.1 Positive
Pictograms
2.3 Visualizations
47
Pictograms
48
2.3 Visualizations 2.3.2 Negative
2.3.2 Negative
Pictograms
2.3 Visualizations
49
Logo
3. Applications p.52
p.68
p.76
p.84 p.90
p.102
p.114
3.1 Posters [1] 3.1.1 Elements 3.1.2 Construction 3.1.3 Visualizations 3.2 Posters [2] 3.2.1 Elements 3.2.2 Construction 3.2.3 Visualizations 3.3 Banners 3.3.1 Elements 3.3.2 Visualizations 3.4 Billboard 3.4.1 Visualizations 3.5 Stamps 3.5.1 Versions and construction 3.5.2 Visualizations 3.6 Tickets 3.6.1 Construction 3.6.2 Visualizations 3.7 Currency 3.7.1 Coins 3.7.1.1 Visualizations 3.7.2 Banknotes 3.7.2.1 Visualizations
Applications
3.1 Posters [1] 3.1.1 Elements
The posters of size 70 cm to 100 cm have: A • a background colored according to the colors of the range presented in section 1.9 B • a photographic image of an athlete slip and worked on photoshop with the halftone screen. C • a portion of elements extrapolated from the logo positioned in such a way as to follow the movement suggested by the athlete. D • logo E • date
52
Applications
3.1 Posters [1] 3.1.1 Elements
A. | D. | E. COMBINATIONS:
BACKGROUND
OLYMPIC RINGS and GRAPHICS
LOGO and DATE
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
53
Applications
3.1 Posters [1] 3.1.1 Elements
B.
54
3.1.1 Elements
Applications
3.1 Posters [1]
C.
55
1,6cm
5,8cm
27,6cm
27,6cm
5,8cm
3.1.2 Construction
1,6cm
Applications
3.1 Posters [1]
1,6cm 4,6cm
logo olympic rings (see section 3.1.1 Elements) date Raleway Bold 92pt
22cm
2,1cm 3cm 2,6cm 3,5cm
photographic image
graphics background (see section 3.1.1 Elements)
59cm
white frame
1,6cm
view at 10% 56
3.1.3 Visualizations
Applications
3.1 Posters [1]
view at 12% 57
Applications
3.1 Posters [1] 3.1.3 Visualizations
view at 12% 58
3.1.3 Visualizations
Applications
3.1 Posters [1]
59
Applications
3.1 Posters [1] 3.1.3 Visualizations
view at 12% 60
3.1.3 Visualizations
Applications
3.1 Posters [1]
61
Applications
3.1 Posters [1] 3.1.3 Visualizations
view at 12% 62
3.1.3 Visualizations
Applications
3.1 Posters [1]
63
Applications
3.1 Posters [1] 3.1.3 Visualizations
view at 12% 64
3.1.3 Visualizations
Applications
3.1 Posters [1]
65
Applications
3.1 Posters [1] 3.1.3 Visualizations
view at 12% 66
3.1.3 Visualizations
Applications
3.1 Posters [1]
67
Applications
3.2 Posters [2] 3.2.1 Elements
The posters of size 70 cm to 100 cm have: A • white background with a frame colored B • composition of pictograms D • logo E • date
68
Applications
3.2 Posters [2] 3.2.1 Elements
COLOR COMBINATIONS:
BACKGROUND
GRAPHICS - PICTOGRAMS LOGO - DATE
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
69
Applications
3.2 Posters [2] 3.2.1 Elements
B.
70
Applications
3.2 Posters [2]
2cm 2,2cm
61,6cm
2,2cm 2cm
3.2.2 Construction
2,2cm 2cm 4,5cm
white background
composition of pictograms
52,2cm
frame
9cm
logo
date Raleway Bold 92pt
15cm 2cm 2,7cm 5,2cm 2cm 2,2cm
view at 10% 71
Applications
3.2 Posters [2] 3.2.3 Visualizations
view at 12% 72
3.2.3 Visualizations
Applications
3.2 Posters [2]
73
Applications
3.2 Posters [2] 3.2.3 Visualizations
view at 12% 74
3.2.3 Visualizations
Applications
3.2 Posters [2]
75
Applications
3.3 Banners 3.3.1 Elements
The banners of size 2 m to 7 cm have: A • a background colored according to the colors of the range presented in section Logo | 1.10 Colors. B • a photographic image of an athlete slip and worked on photoshop with the halftone screen. C • a portion of elements extrapolated from the logo positioned in such a way as to follow the movement suggested by the athlete. D • logo
76
Applications
3.3 Banners 3.3.1 Elements
A. | D. COMBINATIONS:
BACKGROUND
OLYMPIC RINGS and GRAPHICS
LOGO and PHOTOGRAPHIC IMAGES
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
C0M0Y0K0
77
Applications
78
3.3 Banners 3.3.2 Visualizations
3.3.2 Visualizations
Applications
3.3 Banners
79
Applications
80
3.3 Banners 3.3.2 Visualizations
3.3.2 Visualizations
Applications
3.3 Banners
81
Applications
82
3.3 Banners 3.3.2 Visualizations
3.3.2 Visualizations
Applications
3.3 Banners
83
Applications
3.4 Billboard 3.4.1 Visualizations
Examples of billboard of different sizes 84
3.4.1 Visualizations
Applications
3.4 Billboard
85
Applications
3.4 Billboard 3.4.1 Visualizations
Examples of billboard of different sizes 86
3.4.1 Visualizations
Applications
3.4 Billboard
87
Applications
3.4 Billboard 3.4.1 Visualizations
Examples of billboard of different sizes 88
3.4.1 Visualizations
Applications
3.4 Billboard
89
Applications
3.5 Stamps 3.5.1 Versions and construction
Size: 25cm x 30cm Texts: country / price Graphics: logo / pictogram The background color is chosen from among the six tones presented in section 1.9, all other graphics and texts are C0M0Y0K0.
0,2cm 0,3cm 1,2cm (maximum height)
0,3cm
0,3cm
1. Vertical version
Raleway Bold 8pt A pictogram centered
0,1cm 1cm 0,2cm
view at 120% 90
Logo version1
Applications
3.5 Stamps 3.5.1 Versions and construction
2. Horizontal version Size: 36cm x 22cm Texts: country / price Graphics: logo / portions of the logo The background color and the color of the logo to it is combined with a choice of these combinations: BACKGROUND
LOGO
LETTER R
O
R and A occupy 8 stamps (Columns 2 - 4 lines) O and M occupy 12 stamps (Columns 3 - 4 rows)
M
A
All other graphics and texts are C0M0Y0K0.
view at 120% 91
Applications
3.5 Stamps 3.5.2 Visualizations
view at 100% 92
3.5.2 Visualizations
Applications
3.5 Stamps
view at 100% 93
Applications
3.5 Stamps 3.5.2 Visualizations
view at 100% 94
3.5.2 Visualizations
Applications
3.5 Stamps
view at 100% 95
Applications
3.5 Stamps 3.5.2 Visualizations
view at 100% 96
3.5.2 Visualizations
Applications
3.5 Stamps
view at 100% 97
Applications
3.5 Stamps 3.5.2 Visualizations
view at 100% 98
3.5.2 Visualizations
Applications
3.5 Stamps
view at 100% 99
Applications
3.5 Stamps 3.5.2 Visualizations
view at 100% 100
3.5.2 Visualizations
Applications
3.5 Stamps
view at 100% 101
Applications
3.6 Tickets 3.6.1 Construction
The tickets for any sporting event follow the structure of which is described in the following pages. The graphic elements that change are the identification pictogram of the sport, the photographic image processed with photoshop and color combinations. These three variables are combined according to the needs; a typology of sport, for example, is not identified by a color, but it can changes.
102
3.6.1 Construction
Applications
3.6 Tickets
Pictographs were already presented in their specific section, while the images of the places not, Here the example of the Olympic stadium:
103
Applications
3.6 Tickets 3.6.1 Construction
0,8cm 1,8cm 0,3cm 0,5cm 01 July
18:00 Start
S02 Entry
0,6cm 0,5cm
Track Cycling Palalottomatica
Bridge: Block: Row: Seat:
0,9cm 0,3cm 0,7cm 0,2cm
V 204 10 35
1cm 0,8cm
5cm
1,1cm
5,7cm
19cm
view at 60% 104
0,2cm 1,9cm 0,4cm
1,7cm
2,2cm
1cm
0,2cm
8,6cm
Applications
3.6 Tickets 3.6.1 Construction
0,8cm 1,8cm 1cm
4,1cm
0,9cm
1,3cm
5,9cm
4,3cm
0,3cm 1,3cm
5,9cm
view at 60% 105
Applications
3.6 Tickets 3.6.1 Construction
background C0M100Y0K0 transparency 100%
graphic C0M20Y100K0 transparency 100%
logo (version2) C0M0Y0K0 transparency 100%
logo (version2)
01 July
18:00 Start
olympic rings C0M20Y100K0 transparency 100%
S02 Entry
Track Cycling
date and place C0M20Y100K0 transparency 100% Cabin Bold 9pt
Palalottomatica
Bridge: Block: Row: Seat:
pictogram C0M20Y100K0 transparency 100% maximum height 1,8cm graphic C0M0Y00K0 transparency 80%
view at 60% 106
sport C0M20Y100K0 transparency 100% Raleway Bold 12pt graphic C0M0Y00K0 transparency 40%
V 204 10 35
hologram
graphic C0M0Y00K0 transparency 80%
information C0M0Y00K0 transparency 100% Cabin Regular and Bold 7pt
Applications
3.6 Tickets 3.6.1 Construction
graphic C0M100Y0K0 transparency 100%
graphic C0M20Y100K0 transparency 50%
logo (version2) C0M100Y0K0 transparency 100%
olympic rings C0M20Y100K0 transparency 100%
olympic rings C0M100Y0K0 transparency 100% Tisa OT Bold 8pt spacing 10pt
background C0M0Y00K0
view at 60% 107
Applications
3.6 Tickets 3.6.2 Visualizations
view at 50% 108
3.6.2 Visualizations
Applications
3.6 Tickets
109
Applications
3.6 Tickets 3.6.2 Visualizations
view at 50% 110
3.6.2 Visualizations
Applications
3.6 Tickets
111
Applications
3.6 Tickets 3.6.2 Visualizations
view at 50% 112
3.6.2 Visualizations
Applications
3.6 Tickets
113
Applications
3.7 Currency 3.7.1 Coins 3.7.1.1 Visualizations
2 euro diameter: 2,5cm
1 euro diameter: 2,3cm
50 cents diameter: 2,4cm
view at 100% 114
3.7.1 Coins 3.7.1.1 Visualizations
Applications
3.7 Currency
view at 150% 115
Applications
3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations
5 euro 12cm x 6.2cm
view at 100% 116
Applications
3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations
J10000021089
view at 100% 117
Applications
3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations
10 euro 12,7cm x 6.7cm
view at 100% 118
3.7.2 Banknotes 3.7.2.1 Visualizations
Applications
3.7 Currency
S10000021089
view at 100% 119
Applications
3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations
20 euro 13,3cm x 7.2cm
view at 100% 120
3.7.2 Banknotes 3.7.2.1 Visualizations
Applications
3.7 Currency
V10000021084
view at 100% 121
Applications
122
3.7 Currency 3.7.2 Banknotes 3.7.2.1 Visualizations
3.7.2 Banknotes 3.7.2.1 Visualizations
Applications
3.7 Currency
123
4. Merchandise p.126
p.130
p.132 p.134 p.144 p.146
p.152 p.154
4.1 Shopper 4.1.1 Elements and positioning 4.1.2 Visualizations 4.2 Backpacks 4.2.1 Visualizations 4.3 Bags 4.3.1 Elements 4.3.2 Visualizations 4.4 T-shirts 4.4.1 Visualizations 4.5 Sweatshirts 4.5.1 Visualizations 4.6 Pins 4.6.1 Elements and positioning 4.6.2 Visualizations 4.7 Cups 4.7.1 Visualizations 4.8 Tapes 4.8.1 Visualizations
Merchandise
4.1 Shopper
4. 1.1 Elements and positioning
These are the three combinations of colors possible to apply on the shopper size 37cm to 41cm.
126
Merchandise
4.1 Shopper 4. 1.1 Elements and positioning
13,2cm
14,5cm
13,2cm
6cm
25cm
6cm
view at 15% 127
Merchandise
128
4.1 Shopper
4. 1.2 Visualizations
4. 1.2 Visualizations
Merchandise
4.1 Shopper
129
Merchandise
4.2 Backpacks 4.2.1 Visualizations
Version 1
130
The graphics applied consists simply by the logo (version 1). The alignment is central both vertically and horizontally to the backpack. Colors with which reallizarla are the following:
4.2.1 Visualizations
Version 2
Merchandise
4.2 Backpacks
The graphics applied has been previously shown in 3.2.1 Elements. The alignment is central both vertically and horizontally to the backpack. Colors with which reallizarla are the following:
131
Merchandise
4.3 Bags 4.2.1 Elements
The graphics are made up ​​ of decomposed and large portions of the logo, is available in six colors in the range:
132
4.2.2 Visualizations
Merchandise
4.3 Bags
133
Merchandise
4.4 T-shirts 4.4.1 Visualizations
Version for men This graphic provides colored t-shirts in the range of colors and white print. The elements are photographic images eleborate (presented in section Applications | 3.1.1 Elements) positioned between the front and back of the shirt on the right side and the logo - version 2 (presented in section Logo | 1.8.2 Version 2) on the left sleeve.
logo version 2 2,1cm
photographic image (variable size)
134
7cm
4.4.1 Visualizations
Merchandise
4.4 T-shirts
135
Merchandise
136
4.4 T-shirts 4.4.1 Visualizations
4.4.1 Visualizations
Merchandise
4.4 T-shirts
137
Merchandise
4.4 T-shirts 4.4.1 Visualizations
Version for women This graphic provides white t-shirts and colored print. The graphics are formed from the composition of pictograms (presented in section Applications | 3.2.1 Elements) centrally located. The graphics are available in six colors in the range:
5cm
composition of pictograms
138
18cm
4.4.1 Visualizations
Merchandise
4.4 T-shirts
139
Merchandise
140
4.4 T-shirts 4.4.1 Visualizations
4.4.1 Visualizations
Merchandise
4.4 T-shirts
141
Merchandise
4.5 Sweatshirts 4.5.1 Visualizations
The graphics are made up ​​ of decomposed and large portions of the logo (presented in the section Merchandise | 4.2.1 Elements) is available in six colors in the range:
142
4.5.1 Visualizations
Merchandise
4.5 Sweatshirts
143
Merchandise
144
4.5 Sweatshirts 4.5.1 Visualizations
4.5.1 Visualizations
Merchandise
4.5 Sweatshirts
145
Merchandise
4.6 Pins 4.6.1 Elements and positioning
The pins are made with a pictogram and the logo. One version has the coloured background and the graphics white, while the other version the contrary. The correspondence of the pictogram with the color is random. The colours used are those in the range:
146
Merchandise
4.6 Pins 4.6.1 Elements and positioning
0,3cm 1,8cm 0,2cm 1,3cm 0,4cm
4cm
view at 100% 147
Merchandise
4.6 Pins 4.6.2 Visualizations
view at 60% 148
4.6.2 Visualizations
Merchandise
4.6 Pins
view at 60% 149
Merchandise
150
4.6 Pins 4.6.2 Visualizations
4.6.2 Visualizations
Merchandise
4.6 Pins
151
Merchandise
4.7 Cups 4.7.1 Visualizations
The graphics are made up ​​ of decomposed and large portions of the logo, (presented in the section Merchandise | 4.2.1 Elements) is available in six colors in the range:
152
4.7.1 Visualizations
Merchandise
4.7 Cups
153
Merchandise
154
4.8 Tapes 4.8.1 Visualizations
4.8.1 Visualizations
Merchandise
4.8 Tapes
155