BIELLA FAMILY
QIANQING ZHANG For SERRALUNGA SPD 2014
SERRALUNGA NEW COLLECTION
a small taste of
BIELLA
Sonia&Shana for Serralunga
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SERRALUNGA FAMILY PRODUCTS
LADY JANE AND MISS JANE
LOU LOU
LUBA
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CONCEPT: DISCOVER THE ORIGIN
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BIELLA FAMILY
To discover the origin
a small taste of
BIELLA
Sonia&Shana for Serralunga
ORIGIN OF THE PRODUCT Rotational molding production
ORIGIN OF SERRALUNGA Born in Biella ,1825 As a tennery in the beginning
BIELLA FAMILY Sonia&Shana
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old Inspiration ROTATIONAL MOLDING
tal Jacks
Inspiration
Rotational Mold Approach 1 Mold = 4 pieces
concept 1
concept 2
cut
Result
concept 3
METAL JACKS
One Year Product Design
One Year Product Design
Shana Chock-Goldman & Sonia Zhang
Shana Chock-Goldman & Sonia Zhang
Industrial Design 3
Industrial Desig
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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
MOULD DESIGN
101째 30째
152째
77째
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
Rotational Molding involves a heated hollow mold which is filled with a charge or shot weight of material. The Biella Fimily were born from one mould. After the heating&rotatiing process.People remove the mould ,and simply cut straightly through the dividing lines in the center.Then the family of four are borned!
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
Mold Visualized
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BORN IN BIELLA 1825 Form language
ALPI SEEN FROM BIELLA
Four buckets are designed for different use in terms of the researches.When you put 4 members together,the top curve demonstrates Alpi mountain,icon of city Biella.
One Year Product Design
Shana Chock-Goldman & Sonia Zhang
Industrial Design 3
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SERRALUNGA PHILOSOPHY A fluid boundary between indoors and outdoors where the outside becomes intimate and the inside bright and sunny mixing things up to create the unexpected.
BIELLA FAMILY IN USE:
UMBRELLA STAND
HAMPER
FRUIT BOWL
VASE
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PROTOTYPE PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
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BIELLA FAMILY MEMBERS:
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
725 500
388 200
500
HAMPER
500
500
500
UMBRELLA STAND VASE FRUIT BOWL
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HOW TO KNOW MORE ?
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725 500
388 200
500
500
500
500
110
160
378
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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
FAMILY DATA
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FRUIT BOWL
Brown lether cover
Copper handle
Copper Protechtion
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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
FRUIT BOWL
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
200
500
160
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HAMPER
Brown lether cover Solid wood handle
Copper Protechtion
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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT HAMPER
500
378
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
500
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UMBRELLA STAND
Brown lether cover
Copper handle
Copper Protechtion
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UMBRELLA STAND
500
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
725
10
19 PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
VASE
Brown lether cover
Copper handle
Copper Protechtion
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VASE
500
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
388
110
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FINISHING LANGUAGE Biella to finishing
COPPER
GLOSSY WHITE
ROUGH GREY
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RUBBER DIPPING FINISHING WHY RUBBER DIPPING? 1 TECHNICAL solution for sharp corners and edges 2 APPEARANCE create the snow mountain top effect
WHITE RUBBER FINISHING
Rubber dipping technique is commonly used. The most well known application is the garden gloves.
ROUGH GRAY SURFACE
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LEATHER HANDLE COVER
WHY LEATHER COVER? 1 TECHNICAL To soften the cold and hard touch 2 CONCEPTUAL Refer to the history of SERRALUNGA
BEFORE THE PLASTIC PROCESSING In 1825,Serragunga was founded as a tannery, then move on to working with leather for industrial purposes,before the plastic processing and rotational molding from USA came.
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COPPER PROTECTION PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
Considering the plastic edges might be ruined by the metal handle,during the long term use.I put the corner protections on it,which are made of the same material as handles
COPPER HANDLE PROTECTION
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
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