Interviews with STEVE HACKETT, BETWEEN THE BURIED AND ME, BENGA, TODD GORDON, JAIN WELLS, GORGOROTH, GOJIRA, MELISSA JAMES, NIGHTFALL, STONERIDER, GARY NUMAN, NIKKI SIXX, THE TREATMENT, TESTAMENT, GINGER, LITTLE ANGELS, GEOFF TATE, REIGN OF FURY MOVIES: BEST AND WORST OF 2012, 2013 PREVIEW, LIFE OF PI, CHRIS NOLAN, PAUL LIEBERMAN INTERVIEW
Issue 12/2012
£ FREE
PLUS LIVE REVIEWS, WARPED, BURLESQUE, UNSIGNED...
EXCLUSIVE: JAZ COLEMAN THE TOUR THAT NEVER WAS + NEW DATES ANNOUNCED
FESTIVAL ATTENDANCE SET FOR CONTINUED DECLINE IN 2013
By Cristina Massei
PUN LOND K ON
A recent report by YouGov SixthSense has found that music festival attendance is set for continued decline in 2013. Are we surprised? Well, not really. However, the report in question reveals an even more deteriorating state of health for our beloved summer gatherings than we were already fearing. The report reveals that just under a fifth (19%) of UK festival-goers surveyed (i.e. those who have attended at least one music festival in the past) plan on going to a music festival in 2013, while 54% say they won’t be going at all in 2013. This means that the majority of those who were actually expected to buy a ticket have already sold their tent on e-Bay. Festival organizers will be fighting for the mere 27% still on the fence and hope for a new generation of Festival virgins to get in the game… Is that going to be enough, and are promoters going down the right path for survival? The line-ups, for a start - no wonder 54% of those who have been to at least one music Festival won’t be going back: they’ve seen them all already, if it’s not Metallica it’s Iron Maiden after all. Sure the all-stars packages are still attractive for any Festival virgin, but here’s where the second part of the YouGov stat comes in: Of those who do not plan to attend a festival in 2013, 35% say they are too expensive, 18% are put off by poor weather and muddy fields, and 22% say they plan to take a holiday instead of attending a music festival. So, what makes you think that, in these days of chronic unemployment and prolonged procrastination, kids are going to have the money not only for the tickets and travelling, but to pay a tenner for a few soggy chips and a beer in a muddy field in the middle of nowhere? Get real. Especially – and that goes for all ages and pockets – when you can do a Festival somewhere sunny in Europe at a percentage of the price and have a nice holiday AS WELL. 37% of respondents say music festivals are over-crowded and involve too much queuing. Don’t even get me started on organization, security and logistics, I’d need a full issue for that…
THE COCKNEY REJECTS, THE VIBRATORS AND THE BERMONDSEY JOYRIDERS TALK TO SONIC SHOCKS
In a separate report YouGov SixthSense explored the habits and preferences of UK gig-goers and found out that 44% think smaller events are best for atmosphere. As the likes of Bloodstock, Hammerfest or Butlins Rock & Blues enjoy increasing success against the general trend, maybe there is still hope for UK festivals. Maybe promoters need to be reminded that a Festival used to be a chance to see more bands for less money, rather than spend a fortune to see 5 you like, 3 of which are playing at the same time at 45 minutes walk one from the other. Maybe they need to remember what was so fascinating about spending a weekend in a muddy field drinking cheap beer, and that ‘cheap’ before ‘beer’ doesn’t just refer to the quality, but also – and primarily – to the price. Maybe, in an era when labels have lost touch with the fans and are replaced by pledges, promoters need to learn the lesson and start listening to those who buy tickets before it’s too late.