SW Personal Portfolio

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CURRICULUM VITAE

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DIGITAL IMAGING

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INFOGRAPHICS

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COMMERCIAL DESIGN

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POSTER DESIGN

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PHOTOGRAPHY

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MAGAZINE EDITORIAL

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INTERACTIVE MEDIA

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LOGO & PUBLICATION

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Hey there! I am glad that you are deigned to take a look at my personal portfolio. My name is Sony Prasetya Wanandi and I am a passionate graphic designer. My love of art and design started at quite a young age, I still remember how busy I was fulfilling my notebook with scratches and doodles in elementary school. Slowly but surely, my love for design grows as I get older. Graphic design to fashion design, i love every aspect of design. After I graduated from high school, I decided to go to art school at Petra Christian University. I am a good designer and I do not affraid to take chances and opportunities. I have a lot of ideas, eventhough sometimes I troubled channeling my ideas, but at the end of the day I always find a way to channel my ideas into a good design. Everyone who knows me well always say that I have a good sense of humour, an easy-going personality, and sometimes laid back, but when it comes to work, I focus, I focus like a laserlight and always get the job done. Well, thanks for reading and enjoy my portfolio.

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August 16th 1991 Indonesian +6283849355563 sony.wanandi@gmail.com

EDUCATIONAL BACKGROUND JULY 2006 - JUNE 2009 ST LOUIS 1 CATHOLIC SENIOR HIGH SCHOOL Surabaya, Indonesia

JUNE 2008 UNIVERSITY OF CAMBRIDGE ESOL Examination and Certification

JULY 2008 - SEPTEMBER 2008 LE CENTRE DE CULTUREL AND COOPERATION LINGUISTIQUE AMBASSADE DE FRANร AIS A SURABAYA Niveau un Franรงais (Basic French)

JULY 2009 - PRESENT PETRA CHRISTIAN UNIVERSITY Bachelor of Art in Visual Communication Design

WORKING EXPERIENCE FEBRUARY 2012 - PRESENT MOIRE PHOTOGRAPHY Freelanced Wedding Album Layouter

JUNE 2012 - AUGUST 2012 RUDYLIN PHOTOGRAPHY Creative Intern in Graphic Design and Layouts

APRIL 2012 - JULY 2012 LIL PICS Freelanced Album Layouter

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SKILLS AND CAPABILITIES !"#$%&'(#)#*(#'&+*, !"#$%&-../*)0!)#0&+*, !"#$%&-1"%*-21&+*, !"#$%&'0%3-%0%&'0#&+*, 3-+0#*#4)&5#0"&6788 3-+0#*#4)&%9+%.&6788 3-+0#*#4)&'#5%0'#-1)&6788 #0!.&!1"&50-))%1&%12.-*( #0!.&!1"&50-))%1&40%1+( 3-+0#*#4)&#'%0!)-12&*:*)%3 !''.%&#'%0!)-12&*:*)%3 +!1#1&"*.0& 5!+#3&$!3$##&)!$.%)& !''.%&;%:1#)%

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PERSONAL CONTACT

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!"#$!%& '())'#*+,-'. PERSONAL WORK adobe photoshop cs5

ABOUT THE ARTWORK This Eiffel Tower splash is the first photo manipulation I have ever made. The artwork mainly created as an assignment from the ‘Experimental Photography’ class that I attended in the 6th semester of my study in Petra Christian University. Portraying one of the world’s most iconic and romantic building. The purple color palette was used based on the French long esteemed love affair with this color and made it named Parisian Purple.

HARDWARES Canon EOS 500D Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet

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!"#$!%& +$("'(*/0/ PERSONAL WORK adobe photoshop cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment from the ‘Experimental Photography’ class that I attended in the 6th semester of my study in Petra Christian University. Portraying one world's highest skyscrapers situated in the capital of Taiwan, Taipei. The choice of the color is inspired by the Chinese thick relation with the jade stones. I chose this color to enhance the oriental feel of this still images.

HARDWARES Canon EOS 500D Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet

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!"#$!%& "'+.,1$!* PERSONAL WORK adobe photoshop cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment from the ‘Experimental Photography’ class that I attended in the 6th semester of my study in Petra Christian University. Portraying one world's highest skyscrapers situated in the capital of Malaysia, Kuala Lumpur. The choice of the color is inspired by the Malaysian national color of yellow that used in many sporting uniform, national ceremonial appliances, and many even in Malaysian national flag. HARDWARES Canon EOS 500D Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet

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!"#$!%& #(2'.+&*!+$+3' PERSONAL WORK adobe photoshop cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment from the ‘Experimental Photography’ class that I attended in the 6th semester of my study in Petra Christian University. Portraying one world's most historical statue situated in the biggest city of United States, New York. The choice of the color is inspired by the American national color of blue that used in the American national flag, and used many times including the Air Force One. HARDWARES Canon EOS 500D Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet

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!"#$!%& 4'.#(,1*!+$+3'* PERSONAL WORK adobe photoshop cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment from the ‘Experimental Photography’ class that I attended in the 6th semester of my study in Petra Christian University. Portraying one Asia's most celebrated statues situated in the city of Singapore. The choice of the color palette is inspired by the Singaporean high feminity, bold lifestyles and culture, and I try to represent that with a bold yet feminine colour which is a hot pink. HARDWARES Canon EOS 500D Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet

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!+$.2356! (1),7.$"%(5!* PERSONAL WORK adobe photoshop cs5 adobe illustrator cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment from the ‘Visual Communication Design 4’ class that I attended in the 6th semester of my study in Petra Christian University. The Infographic was made based on the best-selling book written by Joseph A. Michelli entitled ‘The Strabucks Experience’ The Infographic will give you a full coverage of the important parts of the book content translated into a visually attractive infographics, so the audience can really understand the content of the book just by reading the visual content of the infographic.

HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet ARTWORK OUTPUT A2 sized Infographics (420x594 mm) Using Beige Coloured Recycle Paper Printed with Canon Plotter

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",5$.( !-'$+ PERSONAL WORK adobe photoshop cs5 adobe illustrator cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment from the ‘Visual Communication Design 4’ class that I attended in the 6th semester of my study in Petra Christian University. The commercial was aimed to do new campaign message of Pocari Sweat product, which is “Fresh, Young, and Active.” Using photographic approach and using a so called well known public figure to convey the message of the new Pocari Sweat ad. campaign.

HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet Canon EOS 500D Canon Speedlite 580 EX II TALENTS Thanks to: Jessica W. Wilianto Eveline Widjaja ARTWORK OUTPUT A2 sized print ads. (420x594 mm) Printed on Cyrogen Paper

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$4'.(5$1 "(##, PERSONAL WORK adobe photoshop cs5 adobe illustrator cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment from the ‘Visual Communication Design 4’ class that I attended in the 6th semester of my study in Petra Christian University. The commercial was aimed to do new campaign message introducing a new variant of American Pillo sleeping mattress with more modern feature and the new tagline “A Better Sleeping Experience.” The main idea was inspired by the serene and calming far-east yoga and zen empowering. HARDWARES Apple iMac Apple Magic Mouse Wacom Bamboo Tablet Canon EOS 500D Canon Speedlite 580 EX II TALENTS Thanks to: Eileen Tania Wijaya ARTWORK OUTPUT A2 sized print ads. (420x594 mm) Printed on Ice Gold Paper

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"32#(5*!'.Y(5' $ZY'.+(!'4'1+ PERSONAL WORK adobe photoshop cs5 adobe illustrator cs5

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ABOUT THE ARTWORK

HARDWARES

ARTWORK OUTPUT

The artwork mainly created as an assignment from the ‘Visual Communication Design 2’ class that I attended in the 4th semester of my study in Petra Christian University. The public service advertisement was aimed to be a media that campaigns about nation’s new pride of local culture. The task used to promote local culinary products to be loved equally as the western and international food. The tagline used in the public service advertisement is “Kalau enak, kenapa harus gengsi?” translated as “If it’s delicious, why hesitate?”. The tagline is chosen to enlarge local communities’ mindset about local food, because nowadays people give more appreciation to western food, eventough they are not convincedly better than the local food products.

Apple iMac Apple Magic Mouse Wacom Bamboo Tablet Canon EOS 500D Canon Speedlite 580 EX II

A2 sized print ads. (420x594 mm) Printed on Glossy Photo Paper

TALENTS Thanks to: Denise Kusuma


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.3Z&#(1 "%,+,7.$"%& PERSONAL WORK adobe photoshop cs5 adobe illustrator cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment during my internship perid in Rudylin Photography, Bali. The commercial was planned to be published in one of Indonesia’s top wedding magazine, Bella Donna The Wedding. The commercial was aimed to boost Rudylin Photography’s fame in Indonesia, specificly among the Bella Donna The Wedding readers. The commercial also used as a media to promote Rudylin Photography nationally. HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet COPYRIGHTS All rights reserved to: Rudylin Photography Photo by: Rudylin Photography ARTWORK OUTPUT Standard magazine print ads. (210x297 mm) Printed on Art Paper 150 GSM


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7311'2, 5,4"'+(+(,1 PERSONAL WORK adobe photoshop cs5 adobe illustrator cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment from the ‘Visual Communication Design 5’ class that I attended in the 7th semester of my study in Petra Christian University. The poster was aimed to convey Gunnebo’s principal to keep Indonesia safe in the future. The poster also used to be part of Gunnebo’s 40th anniversary in Indonesia. The graphic style used in this poster is digital era graphic, which is modern, posh, clean looking, minimalistic, and futuristic. HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet ARTWORK OUTPUT A2 sized print ads. (420x594 mm) Printed on PVC Raster Paper COPYRIGHTS All rights reserved to: Gunnebo Indonesia

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4$.+,7.$)( 5#32 PERSONAL WORK adobe photoshop cs5 adobe illustrator cs5

ABOUT THE ARTWORK The artwork mainly created when I was appointed as the the creative and publishing director for Martografi, a photography club in Petra Christian University. The poster was published in 2011 as the third issue of Martografi weekly posters. The poster is used to give the information of the week’s material, meeting venues, time of the gathering, and other information. The design was inspired by the vintage look of an analog camera contrasted with rainbow lining below. HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet ARTWORK OUTPUT A2 sized print ads. (420x594 mm) Printed on Glossy Art Paper

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)'!+(Y'* 5,4"'+(+(,1 TEAM WORK adobe photoshop cs5 adobe illustrator cs5

ABOUT THE ARTWORK

TEAM MEMBER

ARTWORK OUTPUT

The artwork was created as the official event poster for the Festive Photo Competition 2012. I was appointed as the creative and publication director and with 4 other team members we worked hard on this circus festivity themed poster. This artwork is a vector based poster, the poster consist of the circus tent and the surreal and freak characters which assumed as the circus performers. The poster was made with low-color key that made it look rather vintage.

Sony Prasetya Wanandi Indra Permana Denise Kusuma Anastasia Safira Sugiharto Christiana Santoso

A2 sized print ads. (420x594 mm) Printed on Glossy Art Paper

HARDWARES Apple MacBook Pro Apple iMac Apple Magic Mouse Wacom Bamboo Tablet Canon MP270

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Talents : Ilona Meritsheba Henny Merdeka

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!"#"$ %&'(')*(+', PERSONAL WORK adobe photoshop cs5 apple aperture 45


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!"#$#%&'( )*+" PERSONAL WORK adobe photoshop cs5 apple aperture 47


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!"#$%&' ()%*&+%", PERSONAL WORK adobe photoshop cs5 adobe indesign cs5

ABOUT THE ARTWORK These fashion editorial are a mock-up of a real editorial issue in a fashion magazine, the article mainly discussing about major fashion houses like Louis Vuitton, Chanel, and Hermes Paris. The artworks are self initiated project in purpose to add publication portfolio. The artworks were used to apply for an intern position in Indonesia’s top fashion magazine such as, Elle Indonesia, Harper’s Bazaar, Dewi, Clara, and Cleo Indonesia. At the end of the day, I got a position at Clara Indonesia as a creative intern, but due to personal issues, i couldn’t take the major opportunity. HARDWARES Sony VAIO TZ - Series Apple iMac Wacom Bamboo Tablet ARTWORK OUTPUT Standard magazine print ads. (210x297 mm) Printed on Art Paper 150 GSM

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!"#"$%&' ()*'+,-.)+%'PERSONAL WORK adobe photoshop cs5 adobe illustrator cs5

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ABOUT THE ARTWORK

COMPONENTS

ARTWORK OUTPUT

The artwork mainly created as an assignment from the ‘Visual Communication Design 3’ class that I attended in the 5th semester of my study in Petra Christian University. The boardgames is used as an alternative media for kids to learn interactively. Geo Rally took inspiration from the childrens’ lack of Geography knowledge in school. The game is designed to teach the player many Geographic facts, trivia, and knowledge. Geo Rally combines learning and games so it can be an alluring media for kids and even adults to play and learn about Geography at the same time, minus the boring part of being in a class.

Packaging Box Money Sets (5, 10, 20, 50, 100, 200) Dices Pawns Challenge Card Continental Deck True or False Deck Secret Sheets Gaming Board

A2 Sized Box Printed on Bontax Sticker Paper as a layering for Duplex box material

HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet


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!"#$%&' %()( PERSONAL WORK adobe illustrator cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment during my internship perid in Rudylin Photography, Bali. The logo was created to replace the previous running logo. The logo aimed to give Rudylin Photography a more modern, posh, fresh, and more sophisticated look. The logogram was inspired by the initial of the founder of Rudylin Photography (Rudy Lin). Grey color scheme is used to boost a modern looking logo, and clean and fresh feeling to the new logo. The logo is now on duty as the new logo of Rudylin Photography. The rejuvenation plan also include logo application to the new corporate identity. HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet COPYRIGHTS All rights reserved to: Rudylin Photography Photo by: Rudylin Photography

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!"#$%&"''$() *+,,$)PERSONAL WORK adobe illustrator cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment during my internship perid in Rudylin Photography, Bali. The corporate identity was created to replace the previous one of Bali Passion Wedding. The new set aimed to give BPW a more modern, posh, fresh, and more sophisticated look. Grey color scheme is used to boost a modern looking logo, and clean and fresh feeling to the new corporate identity and to keep the cohesive relation between Rudylin Photography, and Bali Passion Wedding, the subsidiary affiliation firm of Rudylin Photography, focusing on event and wedding organizing. HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet COPYRIGHTS All rights reserved to: Rudylin Photography Photo by: Rudylin Photography

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!"#$%$! &'&'( PERSONAL WORK adobe illustrator cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment from the ‘Visual Communication Design 2’ class that I attended in the 4th semester of my study in Petra Christian University. The assignment is to create a graphic logo for local small business situated in Kediri, East Java. The project was part of service learning for the local community, without fees. I was appointed to create a logo for a local snack business. The small company produces snack in cracker form with the main ingredients from pineapple. The objective is to create a professional and modern logo, but the main objective is to create a logo that sells. HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet COPYRIGHTS All rights reserved to: Keripik Nanas Desa Ngancar, Kediri, East Java Indonesia

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!"#$%#&'(')*+ ,))PERSONAL WORK adobe illustrator cs5 adobe indesign cs5

ABOUT THE ARTWORK The artwork mainly created as an assignment during ‘Visual Communication Design 5’ class in the 7th semester of my study in Petra Christian University. The book was aimed as a trusted source for everything graphic, from informations, knowledges, references, and even historical notes from each periodical era. The book consists of 190 pages of full color content, enhanced with visual information and artworks examples from each specific era. The book cover was made into a book jacket to increase the class and the look of the book, so it look modern, professional, and also functional on the other hand. HARDWARES Apple MacBook Pro Apple Magic Mouse Wacom Bamboo Tablet

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