CD Cyndi Dunham RE/MAX Listing Kit

PRESENTED BY: CYNDI DUNHAM, REALTOR

DUNHAM

Cyndi specializes in luxury homes and custom lot sales in Firerock Country Club, Crestview, Eagle’s Nest and all of the Fountain Hills’ premier communities.

With over 30 years of real estate sales experience, she is one of the foremost experts in the Fountain Hills real estate market. In 1999, Cyndi was hired as one of four listing agents to begin marketing the Firerock Country Club project for the developer of Fountain Hills, MCO Properties. This opportunity has given her the knowledge and experience to be considered the premier agent for the community today.

Cyndi is a Michigan native, but after attending Michigan State University, she left the Great Lakes State to experience mountain living in Vail, Colorado. Her real estate career began shortly after as a broker associate with Vail Associates/Slifer Smith and Frampton Real Estate, a large development real estate company in the Vail Valley.

In 1998, her husband Rich was transferred to Arizona and they made the move to Fountain Hills with their 2 children, and one on the way. Both have enjoyed every minute of raising their family here, taking advantage of everything this wonderful town has to offer.

Whether you are selling a castle or a cottage, she will give you the excellent service you expect.

MISSION STATEMENT:

My commitment is to serve my clients’ needs with professionalism, integrity and unbridled enthusiasm.

CYNDI DUNHAM REALTOR, GRI

RE/MAX SUN PROPERTIES

AN ACTIVE COMMUNITY PARTNER

RE/MAX Sun Properties believes in giving back to and being part of our community at many different levels. You’ll find our associates involved in contributing to the financial well being and leadership of more than 45 local organizations within our community, each focusing on improving lives for youth, seniors and families. We believe in being part of the solution, helping solve the challenges our community and our neighbors face.

SUPPORT IN CHALLENGING TIMES

We are proud to support local, regional and national charitable organizations, including:

Extended Hands Food Bank, Sunshine Acres, UMOM, Foster Your Future, Golden Eagle Education Foundation, Fountain Hills Little League, Boys & Girls Club, Scouting, Kiwanis, Fountain Hills PTO, Fountain Hills Theater, Fountain Hills Cultural and Civic Assoc., Fountain Hills Community Foundation, Fountain Hills Chamber of Commerce, Fountain Hills Women’s Club, Fearless Kitty Rescue, Children’s Miracle Network, The Elks Lodge, The Besse Foundation, and numerous other local and regional organizations.

SELLING YOUR HOME ABOUT

OUR VENDORS

TITLE

GRAND CANYON TITLE AGENCY

KERRI COVENEY

(480) 299-0340

kerri.coveney@gcta.com

BANK

US BANK – PATTY BODE

(480) 538-5673

Patty.Bode@USBank.com

LOAN

TOP FUNDING HOME LOANS

PAUL BUTLER

(602) 819-6463

paulbutler@topfunding.com

PLUMBING

YODER PLUMBING

JASON YODER

(480) 306-4402

AIR CONDITIONER

DISCOUNT AIR CARE

(480) 540-3733

POOL

DAZZLE POOLS – TIM DOOLEY

(480) 213-0975

tim@dazzlepools.com

STAGING/DESIGN

COLORS DESIGN & STAGING

BECKY PARKER

(480) 816-5673

becky@ilovecolors.net

SELLING YOUR HOME

ABOUT RE/MAX SUN PROPERTIES

LOCALLY OWNED

• Founded in 1987 in Fountain Hills, and locally owned.

• Focused on Fountain Hills, The Verde Communities and East Shea Scottsdale.

• A 2020 merger with Sonoran Lifestyle Real Estate makes us the powerhouse brokerage of Fountain Hills and the Verdes.

NATIONAL EXPOSURE

• The RE/MAX Network gives us access to over 4,000 offices worldwide with over 110,000 associates.

• Instant access to buyers throughout the world.

• No one sells more than RE/MAX.

EXPERIENCE

• Our associates are full-time professionals who average 27 years in the business.

PRODUCTIVITY

• It’s no accident that RE/MAX Sun Properties agents sell more real estate than any other office in our market area.

169 Properties

$118 Million

AVERAGE $5.28 MILLION AVERAGE PER AGENT SALES VOLUME IN 2022

AVERAGE SALES PRICE IN 2022: $849,000

2022 Sales Leader

Source: ARMLS

*Merged RE/MAX Sun Properties & Sonoran Lifestyle teams

4 RE/MAX International Hall of Fame Members

71 YEARS Combined Years Fountain Hills Experience for our Management Team

169 Transaction Sides Last 12 Months

$118 MILLION Sales Volume Last 12 Months

$4.73 Average 12 Month Sales Volume per Agent

27 YEARS Average Years of Real Estate Experience in Our Agent Group

24 YEARS Average Years Living in Fountain Hills

$40 MILLION Home Values Managed by our Property Management Division

21 GROUPS Local Civic Groups where our Team Members Volunteer

37 DESIGNATIONS Professional Designations Held by our Associates

APPROX 800 Number of parents who’ve enjoyed the peace and quiet of “Spider’s Nest Bar” while their kids enjoyed Spider Village

750 Irish Coffees Served to St. Pat’s Revelers

650++ Number of Horse Drawn Wagon Rides during Stroll in the Glow Data reflects 12 months ending 12/31/2022

Average List Price to Sale Price Last 12 Months

97%

19 Full-time Associates includes  Former Entrepreneurs, Developers, Accountants, and Real Estate Company Owners

Locally Owned Since 1987

8.9 Average Transaction Sides/Agent Last 12 Months Transaction Sides

ABOUT RE/MAX SUN PROPERTIES

The following pages outline an extensive marketing plan to achieve the highest price in the shortest time ...

MARKET EXPOSURE

Our #1 goal is getting the word out to buyers who are ready to buy, as well as to other agents in the market who work with those buyers.

STAGING

Preparing your home for the eyes of prospective buyers is known as “staging.” RE/MAX Sun Properties agents are experts at making your home stand out.

PRICING

The right pricing strategy from the beginning results in a faster and more profitable sale.

NEGOTIATING THE SALE AND CLOSING

You can count on your RE/MAX Sun Properties agent to lead you through the negotiations and the hundreds of details between the sale and closing.

RE/MAX SUN PROPERTIES

THE MARKETING PLAN

Getting the word out to any and all prospective buyers is the job of your RE/MAX Sun Properties agent. While each home is different, outlined here are some of the tools available to your broker to make sure the word gets out there.

The following pages explore these three:

• Real Estate Websites

• Social Media

• Direct Marketing to the Area’s Top Brokers

• Exposure to the Vast, Worldwide RE/MAX Network

Where Buyers Find Their Homes

9% Yard Signs

47% Internet

33% Agents Directly

Source: National Association of Realtors® “Profile of Home Buyers and Sellers, 2018.”

SELLING YOUR HOME

MARKET EXPOSURE

NATIONAL REAL ESTATE SITES

Over 90% of homebuyers start their search online. Your RE/MAX Sun Properties agent will feature your home, not only on your broker’s web page and the company site, but dozens of others.

OUR EXCLUSIVE: DESERT VIBE THE AREA’S BEST MARKETING TOOL

RE/MAX Sun Properties has a “not-so-secret” tool no one else can offer: Desert Vibe Magazine is delivered to 15,000 homes in Fountain Hills, The Verdes and East Shea Scottsdale every month! And look for us at DesertVibe.com

where the community is connected with an online community events calendar, lifestyle and local stories, real estate, video programming, non-profit connections and that’s just the beginning!

No one has more!

SELLING YOUR HOME MARKET EXPOSURE

SOCIAL MEDIA

Prospective buyers may or may not visit any particular real estate site, but they’re already in the daily habit of using social media. Tapping into this method of getting your home the exposure it deserves is no longer optional.

VARIETY, VARIETY, VARIETY ...

Different demographics favor different sites, from Facebook to Twitter to Instagram and all the others. Your RE/MAX Sun Properties agent, along with the in-house Marketing Department, know how to reach the people you need to reach.

SELLING YOUR HOME

MARKET EXPOSURE

To maximize your home’s exposure, your broker utilizes the following tools in working with other brokers ...

THE MULTIPLE LISTING SERVICE (MLS)

This online resource, utilized by most real estate agents, gets your home’s information and photos into the hands of hundreds of local agents.

CONTACT TOP AGENTS DIRECTLY

RE/MAX Sun Properties monitors the top agents in the marketplace and sends those agents detailed information on your home.

PROPERTY TOURS

Your RE/MAX Sun Properties agent will discuss this strategy with you to determine if they feel it will be beneficial in the sale of your home.

FEEDBACK FROM SHOWINGS

RE/MAX Sun Properties agents actively secure valuable feedback when others show your home.

ONLINE GUIDES

No agency has the local marketing tools like RE/MAX Sun Properties. Buyers from around the world can access information about finding, loving and living here in the Sonoran Desert via RE/MAX Sun Properties.

2023 RE/MAX® vs. THE INDUSTRY

Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

NATIONAL, FULL-SERVICE BROKERAGE BRANDS

Data is full-year as of year-end 2022, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Anywhere Real Estate on SEC 10-K, Annual Report for 2022; Realty Executives, Compass, Weichert, Keller Williams, Berkshire Hathaway HomeServices, Realty ONE Group, HomeSmart and eXp Realty data is from company websites and industry reports. U.S. transaction sides per agent are calculated from the T3 Sixty Real Estate Almanac Enterprises report. It cites 2022 residential transaction sides and agent counts, some of which it estimates when company elected not to provide. 2MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? ©2023 RE/MAX, LLC. Each Office Independently Owned and Operated. 23_368

SELLING YOUR HOME

STAGING

WHY YOU SHOULD STAGE YOUR HOME ...

Preparing your home for viewing is known as staging and is similar to “detailing” a car for sale. Homes typically sell for 7% more and 50% faster if properly staged because your home looks its very best. Whether you work exclusively with your RE/MAX Sun Properties agent or with a professional stager recommended by your broker, staging your home is a must to get top dollar in today’s marketplace.

Source: Real Estate Staging Association, Consumer Guide to Staging, 2017.

STAGING

... AND HOW TO DO IT

Staging can involve simply rearranging furniture and decluttering, to fresh paint and floor coverings.

Your RE/MAX Sun Properties agent can provide guidance on which projects will help result in a faster and more profitable sale.

In addition to staging a consultation, your broker will provide you with our exclusive publication, “20 Steps to Help You Sell Your Home.”

20 STEPS TO HELP YOU SELL YOUR HOME

20 STEPS TO HELP YOU SELL YOUR HOME

As a homeowner, you can play an important part in the timely sale of your property. When you take the following steps, you’ll help your RE/MAX Sales Associate sell your home faster, at the best possible price.

12/20

FIRST IMPRESSIONS

The fewer obstacles between prospects and the true appeal of your home, the better.

1

Make the Most of that First Impression

A well-manicured yard, neatly trimmed shrubs and clutter-free patio welcome prospects. So does a freshly painted front door. Work with your landscaper to blow away all leaves and needles, and be sure to freshen up paint on yard walls. The fewer obstacles between prospects and the true appeal of your home, the better.

2

Invest a Few Hours for Future Dividends

Here’s your chance to clean up in real estate. Clean up in the living room, the bathroom, the kitchen. If your woodwork is scuffed or the paint is fading, consider some minor redecoration. A paint refresh adds charm and value to your property. Prospects would rather see how great your home really looks than hear how great it could look, “with a little work.”

3

Check Faucets and Bulbs

Dripping water rattles the nerves, discolors sinks and suggests faulty or worn-out plumbing. Burned out bulbs leave prospects in the dark. Don’t let little problems detract from what’s right with your home.

4 Don’t Shut Out a Sale

If cabinets or closet doors stick in your home, you can be sure they will also stick in a prospect’s mind. Don’t try to explain away sticky situations when you can easily plane them away. A little effort on your part can smooth the way toward a closing.

5 Think Safety

Homeowners learn to live with all kinds of self-set booby traps; rollerskates on the stairs, festooned extension cords, slippery throw rugs and low hanging overhead lights. Make your residence as non-perilous as possible for uninitiated visitors.

6 Make Room for Space

Remember, potential buyers are looking for more than just comfortable living space. They’re looking for storage space, too. Make sure your attic and basement are clean and free of unnecessary items.

7

Consider Your Closets

The better organized a closet, the larger it appears. Now’s the time to box up those unwanted clothes and donate them to charity.

8

Make Your Bathrooms Sparkle

Bathrooms sell homes, so let them shine. Check and repair damaged or unsightly caulking in the tubs and showers. For added allure, display your best towels, mats and shower curtains.

9

Create Dream Bedrooms

Wake up prospects to the cozy comforts of your bedrooms. For a spacious look, get rid of excess furniture. Colorful bedspreads and fresh curtains are a must.

10 Open up in the Daytime

Open all blinds and make sure windows are clean so you can show off the views and yard spaces.

11 Lighten up at Night

Turn on the excitement by turning on all your lights – both inside and outside –when showing your home any time of the day or night. Lights add color and warmth, and make prospects feel welcome.

12

Avoid Crowd Scenes

Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving your house the attention it deserves, they’re likely to hurry through. Keep the company present to a minimum.

13

Watch Your Pets

Dogs and cats are great companions, but not when you’re showing your home. Pets have a talent for getting underfoot. So do everybody a favor; keep Kitty and Spot outside, or at least out of the way.

14 Think Volume

The better organized a closet, the larger it appears. Now’s the time to box up those unwanted clothes and donate them to charity.

15 Relax

Be friendly, but don’t try to force conversation. Prospects want to view your home with a minimum of distraction.

16

Don’t Apologize

No matter how humble your abode, never apologize for its shortcomings. If a prospect volunteers a derogatory comment about your home’s appearance, let your experienced RE/MAX Associate handle the situation.

17

Time to Go for a Drive

When it’s time for a Realtor Showing, it’s best to clear out and let the Agent work with their Buyers directly. They know their Buyer’s wants and needs, and you may say something that absolutely turns off the Buyer without even knowing it! This also gives the Buyer the opportunity to express objections the Agent can handle, which they may not feel free to do with you in earshot!

18

Don’t Turn Your Home into a Second-Hand Store

When prospects come to view your home, don’t distract them with offers to sell those furnishings you no longer need. You may lose the biggest sale of all.

19

Defer to Experience

When it’s time to talk price and terms, allow the professionals to speak for you. If your agent feels it’s appropriate to include you, be brief ... Seller’s can frequently offer too much information and overwhelm a prospect.

20

Help Your Agent

Your RE/MAX Associate will have an easier time selling your home if showings are scheduled through this office. You’ll appreciate the results!

LIGHTEN UP AT NIGHT

Lights add color and warmth, and make prospects feel welcome.

PRICING

COMPARATIVE MARKET ANALYSIS

Your broker will provide you with a careful analysis of the right price for your particular home, showing properties with similar amenities that are currently on the market as well as those that have actually sold.

INITIAL PRICING MATTERS

A brand new listing is shown more and generally sells for a higher price than older listings. Fair or not, prospective buyers begin to wonder why it hasn’t sold.

Another important consideration is financing. In today’s market, homes must be priced accurately to qualify for a loan.

Local Market Statistics: Sold Price to List Price

Mid-Year 2019-2020

Fountain Hills Market; Courtesy of Arizona Regional Multile Listing Service

PRICING

WHAT DOES NOT AFFECT SALE PRICE

It’s important to note that the following do NOT predict the price at which your home will actually sell:

✔ The profit you wish to make from the sale

✔ The money you have invested in improvements

✔ The amount your friends or others have told you the home is worth

✔ What you originally paid for the home

✔ Past appraisals

✔ The Tax Assessor’s evaluation

PRICING

THE PROBLEMS WITH OVERPRICING

Make no mistake. We want you to get the highest possible price for your property. However, when a home is priced too high for the market ...

• It attracts lookers, not buyers, drawn to viewing more expensive properties.

• It scares away buyers who would be willing to pay the fair market value.

• It may be used by other agents to make their properties look like better values.

Percentage of Prospective Buyers who will actually view the property.

SELLING YOUR HOME NEGOTIATING THE SALE

ASSESSING THE OFFER

When you receive an offer on your home, your RE/MAX Sun Properties agent is with you every step of the way, evaluating the positives and negatives of each offer. Only after you’re comfortable with all the terms – including price, repair limits and possession – will your broker recommend you accept an offer.

DETAILS, DETAILS

Your broker will take care of all the usual paperwork, including sale agreements, addendums, counter offers, etc., but also the government mandated compliance documentation.

NEGOTIATING THE SALE

COMPLETING THE TRANSACTION

Once you have an accepted offer, your RE/MAX Sun Properties agent gets to work behind the scenes to tend to every detail ...

• Your broker will monitor the buyer’s earnest money deposit, the title search and the ever-detailed loan process.

• During the home’s inspection period, your RE/MAX Sun Properties agent will be by your side reviewing repair requests and negotiating on your behalf to net you as much as possible from the sale.

• Prior to closing the transaction, your broker will review your final closing statement to ensure that it was prepared correctly and provide you with the expected bottom line.

SELLING YOUR HOME

YOU’RE IN CONTROL

Selecting the right broker – who can provide professional guidance – is key to selling your home.

Your RE/MAX Sun Properties agent is the right choice!

Thank You

Thank You

TO THE 169 FAMILIES WHO TRUSTED US TO HELP MAKE YOUR DREAMS COME TRUE.

TO THE 169 FAMILIES WHO TRUSTED US TO HELP MAKE YOUR DREAMS COME TRUE.

Each Office Independently Owned and Operated.

Each Office Independently Owned and Operated.