Are You A Victim of Bad SEO Recommendations?

Are You A Victim of Bad SEO Recommendations?

Seoclaws.com There is no doubt that search engine optimization may require more planning than before. In fact, we could note some changes if we were to compare advice that was given in the past to what is considered to be good SEO practices today. Google has changed and because most of the organic traffic comes from Google, people who do SEO need to be aware of what could impede their SEO campaigns nowadays. In this article, you will read about some of the things that may not be as useful as they were in the past.

Anchor text love Two years ago, it was okay to drive backlinks to a website while giving a great deal of focus to the keyword a webmaster wanted to rank for. Nonetheless, following the last Google updates, having 60% or more of your anchor text be the exact keywords may be problematic.

Consequently, when we build backlinks now, it is advised to have a pool of keywords that can be used as anchor text. For instance, if a person wants to rank for “how to lose weight” it would not be advised to write articles, or make blog comments or simply create backlinks that have always for anchor text the keyword “how to lose weight.”

However, something that can be done would be to create anchor text with the main keyword, synonyms and unrelated keywords. Thus, the anchor text could be respectively: how to lose weight, become thinner, how to shed some pounds, how to lose weight fast, burn the fat, click here, check this out, here.

As you can see, all of the terms mentioned above do not contain the main keyword and there are some terms that are clearly unrelated. This may look more natural than having 100% of the anchor text be “how to lose weight”.

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