Could Social Media Be Used For This? Seoclaws.com Search engine optimization does not have to be dissociated from social media. The fact that social media platforms like Facebook, Google+ and Twitter does not permit to insert anchor texts in updates may not be appealing from a SEO stand point. However, the evolution of SEO and some results that have been shared may lead people to believe that SEO or backlinking is not limited to anchor texts. In fact, with the time constraints involved, it may be expected that hyperlinks become less important than they are today. In the following post, I would like to share some of the reasons why social media can be beneficial. The benefits of social networking sites may actually go beyond the creation of brand awareness. One advantage of social media is linked to the fact that through it a business has the opportunity to be present where people tend to hang out nowadays. With that being said, a successful social media campaign may require some planning. As a result, it is not about being the first to have a Facebook fan page or a Twitter profile. Rather, engaging in social media should be seen as a long term lead generation strategy. Nonetheless, the success or the huge following that companies such as Starbucks have generated is a proof of the fact that a business’ potential clients could be hanging out on top social sites. Thus, for businesses or website owners who are ready to add social media to their traffic generation methods, it may be a route to explore. Having a large number of followers on Google+ or Facebook is not necessarily the goal or absolute achievement. What matters is that the followers be truly interested in what the business is offering. In fact, it is clearly better to have a fan page that has 500 likes and generates 5 or more comments to each new updates than a fan page with thousands of followers who never comment on the updates made. Click here for the remaining part of this article and to see the infographic included or visit http://seoclaws.com for more articles.