soon ha designs
Soon Ha 3216 Murray Lane Flushing, NY 11354 917 864 6523 soonhadesigns@gmail.com
Gentle Waters: A beer that reflects me. Gentle Waters is a translation of my name from Chinese: Soon means gentle, Ha means water.
Natural Selections: A line of dog food under the Purina brand umbrella. Pulling at the heartstrings of dog owners, the images of cute puppies remind them of how their own dogs react when given a treat or reward.
Clarity: A competitive contact lens solution in the mass market category. You will be able to enjoy the beautiful view with clear sight and without the strain from contact lenses.
Stroke of 1,000 Meanings: A brand based on the personality traits of an ancestor. My great grandfather loved calligraphy. He would get together with his friends to write whimsical poetic verses.
Naturescreen: A line of sunscreen products for people who enjoy nature. The fresh leaf imagery will suggest to the consumer that they will be protected by the power of the leaf.
Chi Homeopathy: A line of homeopathic healthcare products. The attractive pastel colors are color-matched to the ingredients to let consumers easily identify which to buy.
I Will: A fragrance inspired by Paul McCartney’s persona and sustainable views. I gave a nod to the graphic language of Mondrian to portray McCartney as an artist who had great influence. Materials include frosted glass, brushed aluminum, and guitar wood chips.
Blueberry Muffin Mix: A line extention of an existing brand. This product has a seasonal quality with an emphasis in using fresh blueberries. I utilized appetizing imagery with a Spring/ Summer look, which is carried out throughout the package.
Killer Legs: A line of women’s hosiery with added support. By giving the brand a personality and graphics unusual for the category, this line will easily pop off the shelf.
Process
Gentle Waters
Natural Selections
Natural Selections Ginko Biloba Mental Clarity & Healthy Brain Function
NET WT 13.2 OZ(374 g)
Natural Selections
Organic Chicken & Rice
NET WT 13.2 OZ (374 g)
Organic Chicken & Rice ginko biloba Mental Clarity & Healthy Brain Function
Stroke of 1,000 Meanings:
Chi Homeopathy
I Will
Metal Letters on Wood
Brushed Metal
Clear Glass Bottle
Wood Chips, about 1/8� thick
the greys are brushed metal, the white are glass.
Original Version
Front View #2
Side View
Front View #1
Front View #3
Front View #4
Blueberry Muffin Mix
Killer Legs
Logos & Illustrations
Convention for Down’s Syndrome
Other Concepts for Beer
Frozen Food Conceptual Characters
Logos/Illustration for a Boxer
Jammin’ Cookies: Jam-Filled Cookies
Thank you.
© 2011 Soon Ha.