Why You Need a Serum
With the launch of our Phoenix 15% Vitamin C and E Serum, you may be wondering why serum is worth the investment. And make no doubt: serum is worth the investment. While lotions are great for hydrating the surface of your skin, their molecules are much too large to penetrate past the epidermis. That means all improvements are made to the top layer of your skin, and while you may notice a visible hydration, you're not actually improving the health of your skin on a deeper, more meaningful level. Nor are you preventing oxidative stress, preventable fine lines and wrinkles, and dull-looking skin. Serums, on the other hand, are specially formulated to consist of tiny molecules that are absorbed past the epidermis. There, they can prevent signs of aging and infuse skin with the nutrients it needs to look healthy. Lotions also contain fillers that make it thicker and less expensive. Serums, however, are full of active ingredients that are specially formulated to give the biggest long-term benefits to your skin. That makes them the most expensive skincare product you'll invest in, but it also makes serum the most effective product you'll own. They're extremely potent, and that makes them the most important part of your skincare regimen.