CHJ | 2018-2020 PROJECT COLLECTION (English)

PROJECT COLLECTION Volume 2

CHJ

2018-2020 Project Collection

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2018-2020 Project Collection

CHJ

Chuang, Hsin-Ju 2016.09-2018.02 Taiwan Tech Department of Design Industrial Design 2018.02-2020.06 Taiwan Tech Department of Design Commercial Design

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2019.07-08 TU DESIGN OFFICE Summer Intern

CONTENT

05-12 INAIR OFFICIALS LOGO

logo design

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13-20 MOTHER photography THE MOST BEAUTIFUL PART OF MY MOM 21-28 HJ PHOTOGRAPHY STUDIO VI 29-36 KINGSTONE VI REDESIGN

branding

branding

37-40 ATMOSPHERE© packaging PERFUME CANDLE PACKAGING 41-56 USC VI REDESIGN

branding

57-61 98% portfolio 2018-2019 PROJECT COLLECTION 62-66 Others logo, mark, badge collection 04

67-78 An Extended Time-Unit World speculative design What-if we lived in a "non-24hr/day world?"

2018-2020 Project Collection

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Logo design

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INAIR Officials logo

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2018-2020 Project Collection

Concept

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INAIR Officials is a "urban-portable-bag" brand featuring "inflatable". In the concept of the logo, instead of directly show the feeling of "AIR", I assimilated the element of the product into the details and made the structure of the logo built on sans serif and low center of gravity. The inflatable features shows expects of the founder of INAIR Officials---by this small, inflatable bag, it won't snatches the play but highlight the personal style.

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2018-2020 Project Collection

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2018-2020 Project Collection 01

INAIR OFFICIALS

2020 APR

#PUFF BAG

LOGO Experiment

before

after

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2018-2020 Project Collection

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Photography

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MOTHER The Most Beautiful Part of My Mom

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MOTHER

sketch

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Concept There are some obvious spots on mom’s cheek, to other people, they’re imperfect things.Many people who met mother for the first time thought that she would be a very beautiful woman without the speckles. But to me, they’re the most beautiful part of my mom.

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2018-2020 Project Collection

Flower is the symbol of “beautiful”.

I’m trying to show her beautiful part by taking photo of her, to tell my mom, those who thought that are imperfect things, are the most beautiful part of herself.

These are pictures with spots of my mom.

In the presentation of the work, I reduced the size of these photos to 1cm2 square, providing the viewer with a magnifying glass to watch these photos. It is also a symbol that people are always magnified view of these spots and ignoring other beautiful parts.

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2018-2020 Project Collection

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Branding

HJ Photography Studio VI

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HJ Photography Studio

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Concept What if after many years, to prove that we have existed in this era, we have to open our Instagram, or rely on the mobile phone positioning system to know that where we have been? We can't guarantee that every film has the most beautiful color, but we can guarantee that every time you press the shutter, it is the most memorable moment.

In the concept of design, I used a large number of collage techniques,by this modern methods to reproduce the early habits of people collecting their favorite photos with scrapbooks, which not only echoes the retro style of film cameras, but also adds a bit of fun.

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2018-2020 Project Collection

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HJ Photography Studio

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Branding

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KINGSTONE VI Redesign

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Postcard

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2018-2020 Project Collection

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KINGSTONE VI

Redesign

Concept Retain culture and renew tradition.

Retaining the founding concept of "Reading Culture", and fixed the "old" impression that original version brings to the public, at the same time, I introduced the concept of "people-oriented" on the logo. You can intuitively found the K-shaped and S-shaped strokes and the shape of books in this bookstore logo.

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The standard color replaces the original green with black, white, and gold, bringing Kingstone from the parity tradition to the modern market positioning. The auxiliary color uses gold to echo the consumer group.

Use gradients and noise effects to create a sense of modernity and refinement, but all retain the same color to implement the brand impression.

2018-2020 Project Collection

color system

C0 M0 Y0 K0 K100

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C13 M30 Y100 K17

font system

CH Hiragino Kaku Gothic EN Century Gothic

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people

books

KINGSTONE

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2018-2020 Project Collection

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Packaging Design

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ATMOSPHERE© Fragrances Perfume Candle

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3D modeling

2018-2020 Project Collection

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2018-2020 Project Collection

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Branding

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Shih-Chien University (USC) VI Redesign

before

after

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LOGO Experiment

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1.0

2.0

SHIHCHIEN UNIVERSITY

實 踐 大 學

3.0

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Logo Space

Font System

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Size Variation

Font System Details

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Logo of school / academics / department

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in different background color

Size Variation

Sign System

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2018-2020 Project Collection

Sign System

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2018-2020 Project Collection

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Portfolio

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98% 2018-2019 Project Collection

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2018-2020 Project Collection

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2018-2020 Project Collection

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Others logo, mark, badge collection

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brand Dasy37th

item T-shirt

brand Sprout Tianmu

item T-shirt, sticker

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brand Lemon Day

item logo, business card

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09 Speculative Design

An Extended Time-Unit World What-if we lived in a "non-24/day" world?

With the continuous improvement of technology, humans have higher requirements for the accuracy of time. After the invention of the computer, the tempo of the world accelerated significantly, causing the time value for each person has changed and 24-hour system may no longer be applicable to everyone. Based on this historical evolution, we can't help thinking, what if we lived in a "non 24-hour/day“ world?

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Concept

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Suppose that in 1972, the International Time Unit Exchange Organization (ITUEO) proposed a new time system "Extended Time-Unit�, which divided the world into four regions using different time units based on factors such as industry type, pace of life, and production speed‌

Before the "extended time-unit” was used, people used a time system of 24 hours a day, and the "extended time-unit” was to expand other time units around the previously recognized unit "hour: minute: second” to the unit column composed of X: GP: HR: MN: SC: kf: i, and each zone uses different time units according to factors such as industrial type, living pace, and production value.

Meanwhile, for better adapting and faster communications with technology advances, ITUEO selected a new numeric carry rule for the Extended TimeUnit, the Binary number system of computational devices. For smoother public adoption, the new numeric bases of each unit within the system is set to be the value closest to the original number.

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So what may this world look like?

We do not intend to portray a comprehensive image of the entire world, since world population exceeds 7-billion, and 7-billion versions of this world will exist. Preferably, by showing a vision of how each zone can display their time, with some public facilities, commercial products, and a scenario of time-unit exchanging upon zone-crossings, we can better provide a glimpse of what this world may look like. view more info on https://wendy342008.wixsite.com/itueo

Time-Unit Exchanger

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microbuzz for #3 Manufactural Area

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75 #2 Commercial Area

2018-2020 Project Collection

Sunrise

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Sunset

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CHJ

Chuang, Hsin-Ju Graphic designer based in TPE, TWN graduated from Taiwan Tech Department of Design Contact Email wendy342008@gmail.com Web https://wendy342008.myportfolio.com Behance https://www.behance.net/soooooooosge