Sophia Schippers Viscom 202 Andrea Herstowski 2017
Photography Project
Project Description In this project my main goal was to further my knowledge in typography. This project, I will learn how to create magazine spreads, while engaging the use of photos, and working to make my spreads interesting typographically. Through each round, I am pushed to explore different methods in arranging picture, call-outs, and articles. This magazine includes a contemporary photographer, a historical photographer, and an excerpt from Susan Sontag’s novel, On Photography.
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Feature Article Source 1
By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather,
Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world:
the role of the woman, the role of the artist and many more. It is through these ambiguous and
eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging and important questions about the role and representation of women in society, the media and the nature of the creation of art.
Sherman's life began in 1954, in Glen Ridge, New Jersey, a suburb of New York City. Her family having moved shortly after her birth, Sherman grew up as the youngest of five children in the town of Huntington, Long Island. Unlike some budding artists, Sherman was not particularly
involved in the arts as a young person. Sherman's parents were not involved in the arts; her
father made a living as an engineer and her mother worked as a reading teacher. Born relatively late in her parents' lives, Sherman's father was retired by the time she was in fifth grade.
Sherman has said that, "It wasn't until college that I had any concept of what was going on in
the art world. My idea of being an artist as a kid was a courtroom artist or one of those boardwalk artists who do caricatures. My parents had a book of, like, the one hundred one beautiful
paintings, which included Dali and Picasso among the most recent artists." Despite her parents lack of artistic interest, they were supportive of her choice to enter art school after finishing
high school, though, according to Sherman, her mother did caution her to "take a few teaching
courses just in case." Thus, Sherman's exploration of art began at the State University College at Buffalo.
Sherman's career at Buffalo began much differently then it ended. As a freshman, Sherman set out to study painting until one day, when she realized that she had enough. Frustrated
with the limitations of painting and feeling like she had done all that she could, she gave it up.
Sherman has said that she felt that " . . .there was nothing more to say [through painting]. I was meticulously copying other art and then I realized I could just use a camera and put my time
into an idea instead." And this is explicitly what she did. In retrospect, Sherman has expressed
that she never could have succeeded as a painter, stating that she is unable to react to painting in anything more than a visceral way. Lacking the critical connection needing to proceed with painting, Sherman turned to photography, which she studied for the remainder of her time at
Buffalo. During this time, she met a person who was to become very important in her life: fellow artist Robert Longo. Together with Longo and fellow student Charles Clough, Sherman formed Hallwalls, an independent artists' space where she and fellow artists exhibited.
After Sherman's 1976 graduation, she decided to move to New York City to embark upon
her career in art. Taking a loft on Fulton Street in lower Manhattan, Sherman began taking photographs of herself. These photographs would come to be known as the Untitled Film
Stills , perhaps the most well known and recognizable work of Sherman's career thus far. In
these photographs, begun in 1977, Sherman places herself in the roles of B-movie actresses. Her photographs show her dressed up in wigs, hats, dresses, clothes unlike her own, playing the roles of characters. While many may mistake these photographs for self-portraits, these
photographs only play with elements of self-portraiture and are really something quite different.
In each of these photographs, Sherman plays a type -- not an actual person, but a self-fabricated
fictional one. There is the archetypal housewife, the prostitute, the woman in distress, the woman in tears, the dancer, the actress, and the malleable, chameleon-like Sherman plays all of these characters.
For a work of art to be considered a portrait, the artist must have intent to portray a specific,
actual person. This can be communicated through such techniques as naming a specific person in the title of the work or creating an image in which the physical likeness leads to an emotional individuality unique to a specific person. While these criteria are not the only ways of connoting a portrait, they are just two examples of how Sherman carefully communicates to the viewer that these works are not meant to depict Cindy Sherman the person. By titling each of the photographs "Untitled", as well as numbering them, Sherman depersonalizes the images.
There are also very few clues as to Sherman's personality in the photographs - each one is so unique and ambiguous that the viewer is left with more confusion than clarity over Sherman's true nature. Sherman completed the project three years later, in 1980, when she "ran out of
clichĂŠs" with which to work. This series gave Sherman much publicity and critical acclaim; she had her first solo show at the nonprofit space, the Kitchen, in New York City. In 1980 Sherman
also created a series of what she called "Rear-Screen Projections" in which, similarly to the Film Stills, Sherman dressed up and paraded against a projected slide background.
In 1981 Sherman was commissioned by the respected magazine Artforum to do a "centerfold" for one of their upcoming issues. Sherman proceeded to submit a series of images with a cohesive aesthetic look: the camera was placed above Sherman, who was often crouched on the ground or made to look like she was in a state of reverie. This series, as well as an additional series of
Sherman in a pink robe, was rejected by Artforum 's editor, Ingrid Sischy, who claimed that these photographs "might be misunderstood."
Sherman went on to change her style almost entirely in what are often referred to as the
Disasters and Fairy Tales series. For the first time in her public career, Sherman was not the
model in all of the images. Shot from 1985 until 1989, these images are far more grotesque than Sherman's earlier work. Often intentionally dressing to look scary and deformed, Sherman sets herself in strange, indefinable settings which often feature oddly colored lighting in shades of
blue, green and red. At times, Sherman employs dolls parts or prosthetic body parts to substitute for her own and many a scene is strewn with vomit, mold and other vile substances. Sherman's intent is to explore the disgusting, yet these are things that she admittedly can find beauty in.
Sherman's second most known body of work came some time after the Film Stills had already
been well received, around 1988-1990. In the History Portraits Sherman again uses herself as model, though this time she casts herself in roles from archetypally famous paintings. While
very few specific paintings are actually referenced, one still feels a familiarity of form between
Sherman's work and works by great masters. Using prosthetic body parts to augment her own
body, Sherman recreates great pieces of art and thus manipulates her role as a contemporary
artist working in the twentieth-century. Sherman lived abroad during this time in her life, and even though museums would appear to be the source of inspiration for this series, she is not a fan of museums: "Even when I was doing those history pictures, I was living in Rome but never went to the churches and museums there. I worked out of books, with reproductions. It's an aspect of photograph I appreciate, conceptually: the idea that images can be reproduced and seen anytime, anywhere, by anyone."
In 1992 Sherman embarked on a series of photographs now referred to as "Sex Pictures." For
the first time, Sherman is entirely absent from these photographs. Instead, she again uses dolls
and prosthetic body parts, this time posed in highly sexual poses. Prosthetic genitalia - both male and female - are used often and photographed in extreme close-up. Photographed exclusively in color, these photographs are meant to shock. Sherman continued to work on these photographs
for some time and continued to experiment with the use of dolls and other replacements for what had previously been herself.
Sherman's life and work has been populated by more than just conceptual photography. She has been married to video artist Michel Auder for over 16 years and has found time in her
busy career to add work in motion pictures. In 1997, Sherman's directorial debut, Office Killer, starring Jeanne Tripplehorn, was released in theatres. A self-proclaimed lover of horror films,
Sherman draws on the characteristics of this genre as well as the visual motifs established as a still photographer. Sherman also made an appearance in front of the camera, making a cameo playing herself in John Waters' 1998 comedy Pecker .
http://www.cindysherman.com/biography.shtml
Because Sherman achieved international success at a relatively young age, her work has had a
considerable maturation in value over the past decade. In 1999 the average selling price for one of her photographs was $20,000 to $50,000, a hefty sum for a female photographer. Even more ground-breaking was a 1999 Christie's auction in which one of the photographs from Film Stills
sold for a reported $190,000. This bid was perhaps inspired by the Museum of Modern Art's lead: in 1996, they purchased a complete set from Film Stills for one million dollars. These prices are
indicative of Sherman's huge level of success, both critically and financially. Sherman's popularity continues to grow around the world, as she has exhibited countries including Germany, Japan, France.
Recently, Sherman has returned to using herself as model. At a recent show at her New York
gallery, Metro Pictures, Sherman displayed a series of portrait-like images of herself in the guise of women from California. These women are again simply types - The Personal Trainer, The
Ex-Realtor, The Divorcee, etc. Sherman further manipulates the notion of portraiture through the
use of conventional portrait signs including the setting of the figure against a neutral background. Unlike some of her early photographs, these are more straightforward images of created
characters, not narrative fragments. Sherman continues these projects in New York City, where she currently lives and works.
Feature Article Source 2
“Tell me what to do,” Cindy Sherman said, asking the photographer for guidance as she sat for her portrait. Her words seem almost comic, since she is posing in her own New York
studio, staring out at her camera and the mirror she keeps perched beside it, and the one
thing she has proved, across a career that turned 40 this year, is that she has known what to “do” in this setting.
She has used that camera and mirror to capture herself playing a vamp and a secretary, a starlet and a matron, a corpse and a clown and other iconic roles our culture has cast
women in. Now, after a sabbatical from the studio “coming to terms with health issues and getting older,” Ms. Sherman, 62, has produced her first new photos in five years. They are
more explicitly about herself than ever before — images that confront what aging means to
a woman. In the series, which starts May 5 at Metro Pictures gallery in New York, she plays the veteran leading ladies of cinema’s Golden Age, turning herself into avatars of Gloria
Swanson, Greta Garbo and others in their twilight years. “I relate so much to these women,” she said. “They look like they’ve been through a lot, and they’re survivors. And you can see some of the pain in there, but they’re looking forward and moving on.”
Ms. Sherman turned herself into avatars of aging starlets in her latest series. Ms. Sherman’s virtuosic acts of self-presentation have won her nearly every reward an artist could want,
from a MacArthur Fellowship to shows at MoMA, Documenta and the Venice Biennale, and her work has sold at auction for more than $6 million. In addition to the show in May that
inaugurates a remodeled Metro Pictures, in June the new Broad museum in Los Angeles will feature her lifetime’s work as its first special exhibition. Eli Broad, its founder, speaking from
Los Angeles, said he is especially excited to present his deep Sherman holdings to the local
audience, because of her photos’ strong roots in Hollywood. Those roots are especially clear in her latest images, where she’s dolled-up in Jazz Age furs and pearls. And now, as Ms. Sherman revealed, her love affair with Hollywood looks set to deepen.
“I want to start playing with moving images, and we’ll see where I go,” she said, jauntily
dressed in plaid Prada trousers and a blue short-sleeve sweater, with her hair in a ponytail.
So far, she has no idea if that means directing feature films or coming up with video versions of her still photos. She simply knows that she’s grown tired of the stills she’s been making
for so long: “When I first started this series, I thought ‘God, this is the last time I do this.’ I’m
so sick of using myself, how much more can I try to change myself?” The big surprise in her recent work is that she has made less of an effort to do so.
Seventeen years ago, when Ms. Sherman first explained her images to me, she was adamant that they were not about her: “I use myself the way I would use a mannequin. They’re not
autobiographical. They’re not fantasies of mine. I like to work completely alone, so instead of using models I use myself.”
On top of handling her own lights and cameras, Ms. Sherman has always done her own
costumes and makeup and hair. The interview in mid-April took place at a studio table rimmed with 15 wig stands, surrounding piles of false nails. Back in 1999, Ms. Sherman insisted that
“I’m under so many layers of makeup that I’m trying to obliterate myself in the images. I’m not
revealing anything.” Now she admits to a more “personal aspect” in her images of aging stars:
“I, as an older woman, am struggling with the idea of being an older woman.” Ms. Sherman said
that when she began this series she was afraid that “people would say, ‘Oh, she’s just gone back to the whole idea of the “Film Stills” again, only these women are older, and in color.’” Those
“Untitled Film Stills” were the 69 black-and-white photos, seemingly of actresses in B movies,
that shot Ms. Sherman to fame in the early 1980s — and that started out selling for all of $200.
A risk of repetition has obviously been there with each series of images in which she has posed as other women. With the latest photos, however, she’s closer to representing something fresh: Other women standing in for her.
Ms. Sherman described a typical movie star from the photos as a woman “who is now maybe
in 1960, but she is still stuck in the 1920s, so she’s still dressed or coifed that way.” The work
obviously tips its hat to “Sunset Boulevard,” but without that movie’s condescension toward its
mature star. Ms. Sherman said she was especially taken with the incongruity she’s put into her images: “When you look at the real publicity shots or the images of the actresses from those
days” — her studio walls are papered with them — “they’re all young, of course, and yet these women clearly aren’t.”
Ms. Sherman said she feels solidarity with Mary Beard, a classics scholar, who has recently felt obliged to leave behind the battles of ancient Rome to begin a campaign for a woman’s
right to age today: “You are looking at a 59-year-old woman,” is Ms. Beard’s message to men.
“That is what 59-year-old women who have not had work done look like. Get it?” Ms. Sherman, who described herself as “single, except for my bird” (a 25-year-old macaw), says that on the romantic front, at least, aging can have benefits. After years of bouncing from relationship to relationship, growing older has also left her more mature — “in a really good place, in being
happy with being single.” With her pictures of women her own age, Ms. Sherman seems to have returned to a tenderness that hasn’t been seen in her work for the last several decades. She
describes the images as “the most sincere things that I’ve done — that aren’t full of irony, or
caricature, or cartooniness — since the ‘Film Stills.’” It could even be that her mature leading
ladies should be thought of as the aspiring starlets of those “Film Stills” 40 years on, after they’ve achieved success and come out the other side.
Thanks to years of therapy, said Ms. Sherman, she is now willing to see aspects of herself even in her early photos. Their ever-changing self-presentation has roots in her childhood, when she
was growing up in a family with four much older siblings and found herself desperate to please. “I felt like this straggler that was running after them, saying ‘Hey, remember me? Don’t forget about me!’ It was easy to erase myself and put on somebody else’s face, and say, ‘Maybe now you
guys will remember me,’ or ‘How about this face, or that character?’” Some of the gowns used by Cindy Sherman in her studio. Credit Clement Pascal for The New York TimesTaken one by
one, the “Film Stills” confirm the reading that has made them famous: that a woman’s identity is
formed, and limited, by the images she’s seen of other women. That is, a woman learned how to
be a secretary from movies as much as from business school. Not many images could teach her about being a C.E.O.
In the words of the scholar Douglas Crimp, who gave the 25-year-old artist her first coverage
in the elite journal October, the “Film Stills” are “a hybrid of photography and performance art
that reveals femininity to be an effect of representation.” That’s what attracted Eli and Edythe
Broad to Ms. Sherman’s “Film Stills” back in October of 1982, when they came across them at Metro Pictures, which has represented Ms. Sherman for 36 years. “We were not photography
collectors, but we saw something there that went well beyond photography,” Mr. Broad recalled. Artificial nails litter a desk. Credit Clement Pascal for The New York Times
Taken as a whole, the shifting identity that runs across all 69 women in the “Film Stills” may also
reflect the real predicament of a single person: A youngest daughter trying to find her place in the world, and then in an art world that didn’t have an obvious role for her. Helene Winer, a founder
of Metro Pictures, said the artist has lost the shyness and hesitation that was once so clear. Ms. Sherman, whose new photos sell for as much as $500,000, is now established (or ensnared) in her role as Star. Some of her images have become just about as iconic as the Hollywood ones
she once riffed on, forming a new view of femininity in a postmodern age. The deliberate shape
shifting that goes on in an Instagram selfie stream has roots in the infiltration of Shermanalia into our culture.
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Although Ms. Sherman expresses contempt for the superficialities of social media (“it seems
so vulgar to me”) her new images of old-time film stars also hint at our digitized present. Ms.
Sherman shot herself against a green screen, then used a computer to insert the landscapes behind her, many of which show off their digital origins. In one image, the branches of a tree
reach out from the center in perfect symmetry, as though tweaked with some Photoshop mirror function; in another, clouds look like they’ve been carved into relief with a chisel — or an Instagram filter.
If Ms. Sherman’s works have returned to the cinematic themes of “Film Stills,” maybe it shouldn’t surprise us that she is considering a turn to film itself. Although she and her first peers, the
Pictures Generation, mostly produced still photos and paintings, film was the “coin of the realm,” the painter David Salle said in a recent phone interview. “The grammar of the filmic shot, and
its ability to encapsulate so much information, was a pervasive influence.” A shelf in her studio. Credit Clement Pascal for The New York Times Ms. Sherman named her Broad survey “The
Imitation of Life,” after a 1959 melodrama by the director Douglas Sirk. In the show’s catalog, Ms. Sherman includes a conversation with the director Sofia Coppola in which she admits that she might even star in whatever movie she goes on to make next.
A catalog essay by the curator Philipp Kaiser mentions six tiny films that Ms. Sherman made in college as well as a much bigger effort that came halfway into her career, in 1996, when
she was invited to direct a horror feature called “Office Killer.” When it came out, the New York
Times art critic Roberta Smith described it as “a fascinating if lumpish bit of Shermaniana,” while Ms. Smith’s movie-critic colleague Stephen Holden panned it as “sadly inept.” Streamed today, individual scenes come off as promisingly Shermanesque, but the whole gets bogged down in
wooden acting and camp that feels dated. Ms. Sherman isn’t ashamed of the effort — she still
gets a kick out of its gore — but she recognizes that 20 years of working alone in the studio may not have been the best preparation for a movie’s team effort.
Ms. Winer blames the movie’s failure, if it was that, on who Ms. Sherman was at the time: “As
a director, she wasn’t comfortable telling people what to do.” Two decades further on, the artist said she can’t guarantee that she’ll turn out to have more skills as a director, but she’s pretty
sure she’ll be better at filling the role: “In some ways I am better equipped to understand what I want, and to make other people understand what I want as well.”
Feature Images
Cindy Sherman, Untitled Film Still #58, 1980. Gelatin silver print, 20.3 x 25.4 cm, edition 1/10. Solomon R. Guggenheim Museum, Gift, Ginny Williams 97.4611
Cindy Sherman Untitled Film Still #10 1978
Untitled Film Still #25 1979
Untitled #153 1958
“What I didn’t want were pictures showing strong emotions, which was rare to see; in film stills there’s a lot of overacting because they’re trying to sell the movie.” 1978. Gelatin silver print, 7 1/2 x 9 1/2" (19.1 x 24.1 cm) https://www.moma.org/learn/moma_learning/cindy-sherman-untitled-film-stills-1977-80
Date created 1982 Classification photograph Medium chromogenic print Dimensions 15 1/2 in. x 9 3/16 in. (39.37 cm x 23.34 cm)
Year 1979 Medium gelatin silver print Dimensions 30 in. x 40 in. (76.2 cm x 101.6 cm) a distraught woman stares slack-jawed from within a dimly lit room. The setting is claustrophobic, with its dark windows, shallow depth of field, and blurred detail. The photographer has chosen to focus on the woman’s face, forcing the viewer to confront its realities: The woman has been injured. Bruising around her eyes, an abrasion on her left cheek, and a swollen lower lip suggest she has been battered.
https://www.sfmoma.org/artwork/92.119
Artwork title Untitled Film Still #7 Artist name Cindy Sherman Date created 1978 Classification photograph
https://www.sfmoma.org/artwork/2003.205
Medium gelatin silver print Dimensions 10 in. x 8 in. (25.4 cm x 20.32 cm)
2
Quotes By Cindy Sherman
“We’re all products of what we want to project to the world. Even people who don’t spend any time, or think they don’t, on preparing themselves for the world out there – I think that ultimately they have for their whole lives groomed themselves to be a certain way, to present a face to the world.” – Cindy Sherman “Everyone thinks these are self-portraits but they aren’t meant to be. I just use myself as a model because I know I can push myself to extremes, make each shot as ugly or goofy or silly as possible.” – Cindy Sherman “The still must tease with the promise of a story the viewer of it itches to be told.” – Cindy Sherman “I am always surprised at all the things people read into my photos, but it also amuse me. That may be because I have nothing specific in mind when I’m working. My intentions are neither feminist nor political. I try to put double or multiple meanings into my photos, which might give rise to a greater variety of interpretations…” – Cindy Sherman “I didn’t think of what I was doing as political. To me it was a way to make the best out of what I liked to do privately, which was to dress up.” – Cindy Sherman
“If I knew what the picture was going to be like I wouldn’t make it. It was almost like it was made already.. the challenge is more about trying to make what you can’t think of.” – Cindy Sherman “My ideas are not developed before I actually do the pieces.” – Cindy Sherman “I don’t analyze what I’m doing. I’ve read convincing interpretations of my work, and sometimes I’ve noticed something that I wasn’t aware of, but I think, at this point, people read into my work out of habit. Or I’m just very, very smart.” – Cindy Sherman “Every time you have to come up with a new body of work for a new show, you’re aware that people are just ready to rip you apart, they’re just waiting for you to fall or make the slightest trip up.” – Cindy Sherman “Believing in one’s own art becomes harder and harder when the public response grows fonder.” – Cindy Sherman “People think because it’s photography it’s not worth as much, and because it’s a woman artist, you’re still not getting as much – there’s still definitely that happening. I’m still really competitive when it comes to, I guess, the male painters and male artists. I still think that’s really unfair.” – Cindy Sherman
Word List 1. Independent 2. Creative 3. Whimsical
4. Isolated 5. Influential 6. Interesting 7. Artistic 8. Clique 9. Scenic 10. Suggestive 11. Indicative 13. Cinematic 14. Indicative 15. Historical 16. Manipulated 17. Imagery 18. Portrait 19. Busy 19. Chaotic 20. Stoic 21. Aging 22. Role play 23. Colorful 24. Rich 25. Intense 26. Hysterical
27. Thrilling 28. Theatrical 28. Scary 29. Dark 30. Sexual 31.Reenactment 32. Literal 33. Different 34. Dramatic 35. Challenging
36. Alluring 37. Provocative 38. Stimulation 39. Fascinating 40. Captivating 41. Narrative 42. Impulsive 43. Inspiring 44. Misleading 45. Unexpected
46. Unpredictable 47. Raunchy 48. Kinky 49. Eerie 50. Mysterious
6 Definitions
1. Challenging-
Stimulating, interesting, and thought-provoking
2. Alluring-
Fascinating or enticing
3. Provocative-
Tending or serving to provoke; inciting, stimulating, irritating, or vexing.
4. Stimulation-
To rouse to action or effort, as by encouragement or pressure; spur on; incite.
5. Fascinating
of great interest or attraction; enchanting; charming; captivating
6. Captivating-
To attract and hold the attention or interest of, as by beauty or excellence; enchant:
Quotes/ Call Outs “When I first started this
“I, as an older
‘God, this is the
struggling with
this.’ I’m so sick
an older woman.”
series, I thought
woman, am
last time I do
the idea of being
of using myself,
how much more can I try to
change myself?”
“They look like they’ve been
through a lot, and they’re survivors.
“I want to start
And you can
moving images,
pain in there, but
playing with
see some of the
and we’ll see
they’re looking
where I go,”
“In some ways
I am better
forward and
moving on.”
equipped to
understand what I want, and to
make other people understand what I want as well.”
-Cindy Sherman
Word Combinations
1. Dramatic Clique 2. Alluring Narrative 3. Captivating Portrait 4. Whimsically Eerie 5. Dramatic Fascination 6. Cinematic Portrait
Article Titles 1. Untitled narratives
Cindy Sherman
2. Captivate Photos
Cindy Sherman
3. Cinematic Portraits
Cindy Sherman
4. Eerie Narratives
Cindy Sherman
5. Fascinating Cinematic
Cindy Sherman
6. Thrilling Color
Cindy Sherman
Key Image
Image Search
https://luna-ku-edu.www2.lib.ku.edu/luna/servlet/detail/kuvc1havrc~1~1~2554342~270597?qvq=q%3Acindy%2Bsherman%3Bsort%3Acreator_name%2Ctitle%2Cdisplay_date%3Blc%3Akuvc1havrc~1~1&mi=4&trs=85#
Pecha Kucha
Cindy Sherman
3
Feature Berenice Abbot In 1917, Abbott quickly left home and enrolled at Ohio State University to study journalism. Within a two-week period Abbott befriended Sue Jenkins and became disgusted with the university system. Jenkins soon left the university to move to New York where she was engaged to Jimmy Light, a young director of the Famous Provincetown Playhouse. Jenkins encouraged Abbott to come and loaned her the $20 train fare. In 1918 Abbott arrived in the midst of one of New York’s blizzards. Abbott worked several jobs such as a waitress and a yarn dyer. During her time off she volunteered at the playhouse and even played several minor roles. At some time during her life in Greenwich Village, Abbott became interested in sculpture. Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. It did not. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio to make a living. Although France was the birthplace of photography, surprisingly there were few working photographers. One
afternoon Man Ray was expressing difficulties with finding a good darkroom assistant. How about me? asked Abbott. Man Ray wanted someone without knowledge of photography, one he could shape and mold and Abbott needed a job. He agreed. And so began Abbott’s photography career. She was efficient and diligent, and soon found herself immensely enjoying the process. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach me photographic techniques. One day he did, however, suggest that I ought to take some myself; he showed me how the camera worked and I soon began taking some on my lunch break. I would ask friends to come by and I’d take pictures of them. The first I took came out well, which surprised me. I had no idea of becoming a photographer, but the pictures kept coming out and most of them were good. Some were very good and I decided perhaps I could charge something for my work. Her artistic instinct with photographic imaging was natural. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used, and soon paid him more than she was making! This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was
the only person I ever worked for and I was extremely grateful to have a job, to have the opportunity to learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac. Her reputation grew quickly. Clients became friends and Abbott soon had just as much or more business than Man Ray. On June 8, 1926, Abbott had her first solo exhibition at the Jan Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography. Abbott was consumed by Atget’s work, which she had first seen in Man Ray’s studio. I wanted to see more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just recently died. A devastating blow, but Atget would never leave Abbott’s heart or mind. A long time friend of Atget’s, Andre Calmettes, had acquired his photographic collection, some
http://iphf.org/inductees/berenice-abbott-2/
1500 glass plate negatives and 8000 original prints. Abbott feverishly fought to acquire the collection from Calmettes. It took over a year of correspondence, and eventually Abbott convinced Calmettes that she should be the one to care and archive Atget’s images and negatives. She not only cared for the collection, but throughout her life, she attempted to gain recognition for his work. Atget is now recognized as one of the great photographers of all time. However, this period of Abbott’s life would soon come to an end. After reading Andre Siegfried’s America Comes of Age, Abbott decided to return to America. Abbott arrived New York in February 1929. The city had grown tremendously. Undoubtedly influenced by Atget who had photographed old Paris, Abbott’s first thought was “old New York” must be photographed from every aspect. Abbott opened a portrait studio in the Hotel des Artistes. Soon some of her portraits and images of the city were being published in magazines such as Vanity Fair, The Saturday Review of Literature, the Saturday Evening Post, Theater Guild Magazine and Fortune.
Images
Title: El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
http://library.artstor.org.www2.lib.ku.edu/#/asset/NYU_DIB__959_1276949
Title Hoboken Ferry Terminal, Barclay Street general view
http://library.artstor.org.www2.lib.ku.edu/#/asset/HNEWMEXICO__1075_25970901
MANHATTAN BRIDGE LOOKING UP; November 11, 1936. Built 1909. Chief engineer: C. M. Ingersoll Fourth to span the East River, the Manhattan Bridge extends from the Bowery and Canal Street, Manhattan to Nassau and Bridge Streets, Brooklyn. Although not so superb n engineering achievement as Brooklyn Bridge, Manhattan Bridge preforms very useful transit functions, with eight railroad lines on different levels.
https://books.google.com/books?hl=en&lr=&id=fXDCAgAAQBAJ&oi=fnd&pg=PA1&dq=berenice+abbott+photography&ots=L2VY23PFfF&sig=FLHOZRMgeqmJ1NIAOTabdyYcB8g#v=onepage&q=berenice%20abbott%20photography&f=false https://www.google.com/search?q=berenice+abbott+photos&rlz=1C5CHFA_enUS708US708&tbm=isch&source=lnt&tbs=isz:l&sa=X&ved=0ahUKEwiZqI_XhefWAhXJqVQKHdfcCmYQpwUIHw&biw=722&bih=477&dpr=2.5#imgrc=ZMY46RUmekAySM:
Daily News Building. 220 East 42nd Street, Manhattan.
http://library.artstor.org.www2.lib.ku.edu/#/asset/NYU_DIB__959_1276959
RCA Bulding.
http://library.artstor.org.www2.lib.ku.edu/#/asset/NYU_DIB__959_1276936
Rockefeller Center
http://library.artstor.org.www2.lib.ku.edu/#/asset/NYU_DIB__959_1305921
Frame House on Cherry Street
Designer's Window, Bleecker Street general view
James Joyce
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Sontag Essay Images
http://library.artstor.org.www2.lib.ku.edu/#/asset/ARTSTOR_103_41822001306719
http://library.artstor.org.www2.lib.ku.edu/#/asset/ARTSTOR_103_41822000085785
Herb Lubalin He was the typographer and designer behind avant garde. He also was an iconoclastic advertising art director—in the 1940s with Reiss Advertising and then for twenty years with Sudler and Hennessey. He was the typographer and designer behind its creation, after the success of Avant Garde Magazine and its typographic logo. But, his career spanned a much wider scope than that. One of the people behind the culture-shocking magazines Avant-Garde, Eros and Fact, he was a constant boundary breaker on both a visual and social level. Part of the founding team of the International Typeface Corporation (ITC) and the principal of Herb Lubalin, Inc it was hard to escape the reach of Herb during the 1960s and 70s. His constant search for something new and a passion for inventiveness made him one of the most successful art directors of the 20th century. He had offices internationally in Paris and London and partnered with many talented individuals over the years including Aaron Burns, Tom Carnase, Ernie Smith and Ralph Ginzburg. A graduate of the Cooper Union in New York he spent time as a visiting professor there as well as designed a logo for them. Constantly working and achieving much success throughout his career, at the age of 59 he proclaimed “I have just completed my internship.” Coming to terms with Herb Lubalin’s work takes you quickly to the heart of a very big subject: the theory of meaning and how meaning is communicated—how an idea is moved, full and resonant, from one mind to another. Not many have been able to do that better than Lubalin.Typography is the key. It is where you start with Lubalin and what you eventually come back to. However, “typography” is not a word Lubalin thought should be applied to his work. “What I do is not really typography, which I think of as an essentially mechanical means of putting characters down on a page. It’s designing with letters. Aaron Burns called it, ‘typographics,’ and since you’ve got to put a name on things to make them memorable, ‘typographics’ is as good a name for what I do as any.” http://www.designishistory.com/ 1960/herb-lubalin/ http://www.aiga.org/medalist-herblubalin
Esquire Magazine the magazine had broadened its focus and increased in popularity, due in large part to the famous Varga Girl covers.As the only generalinterest lifestyle magazine for sophisticated men, Esquire defines, reflects and celebrates what it means to be a man in contemporary American culture.The magazine has always been a showcase for writers, beginning in the 30s with Ernest Hemingway and F. Scott Fitzgerald, and including the pioneers of socalled New Journalism in the 60s—Tom Wolfe, Norman Mailer and Gay Talese, among others. The magazine is regularly recognized as on of America's top magazines. Esquire is special because it’s a magazine for men. Not a fashion magazine for men, not a health magazine for men, not a money magazine for men. It is not any of these things; it is all of them. It is, and has been for nearly seventy years, a magazine about the interests, the curiosity, the passions, of men. From 1962 to 1972 he moonlighted as the art director for Harold Hayes’s Esquire magazine, designing 44 covers revered for their simple images, complex messages, and outrageous gall. Those covers, installed in the Museum of Modern Art’s permanent collection in 2008, include a portrait of the Seneca chief who had posed, 52 years previously, for the buffalo nickel, and a depiction of Muhammad Ali, recently stripped of his world heavyweight title for dodging the Vietnam draft, as the arrow-riddled martyr St. Sebastian. In light of the past few months’ string of controversies over magazine covers, we asked Lois to share a sketch and several photographs from one of his most famous covers, in which Andy Warhol drowns in a can of Campbell’s soup.
https://www.britannica.com/topic/ Esquire-American-magazine
Alexey Brodovitch Alexey Brodovitch was a photographer, designer and teacher. However, he was most famous for his art direction, primarily for the magazine Harper’s Bazaar. He spent his early life in and out of the military before spending time in Paris, which is where he began his career in the graphic arts. His first major success came after winning a poster competition for a local theater, the 2nd place poster was created by Picasso. He is remembered today as the art director of Harper’s Bazaar for nearly a quarter of a century. But the volatile Russian emigré’s influence was much broader and more complex than his long tenure at a fashion magazine might suggest. He played a crucial role in introducing into the United States a radically simplified, “modern” graphic design style forged in Europe in the 1920s from an amalgam of vanguard movements in art and design. Through his teaching, he created a generation of designers sympathetic to his belief in the primacy of visual freshness and immediacy. Fascinated with photography, he made it the backbone of modern magazine design, and he fostered the development of an expressionistic, almost primal style of picture-taking that became the dominant style of photographic practice in the 1950s. In addition, Brodovitch is virtually the model for the modern magazine art director. He did not simply arrange photographs, illustrations and type on the page; he took an active role in conceiving and commissioning all forms of graphic art, and he specialized in discovering and showcasing young and unknown talent. His first assistant in New York was a very young Irving Penn. Leslie Gill, Richard Avedon and Hiro are among the other photographers whose work Brodovitch nurtured during his long career. So great was his impact on the editorial image of Harper’s Bazaar that he achieved celebrity status; the film Funny Face, for example, which starred Fred Astaire as a photographer much like Avedon, named its art-director character “Dovitch.” Despite his professional achievements and public success, however, Brodovitch was never a happy man. Born in Russia in 1898 of moderately well-to-do parents, he deferred his goal of attending the Imperial Art Academy to fight in the Czarist army, first against the Austro-Hungarian Empire and then against the Bolsheviks. In defeat, he fled Russia with his family and future wife and, in 1920, settled in Paris. There, despite the burden of exile, he prospered; in 1924 his poster design for an artists’ ball won first prize, and in 1925 he won medals for fabric, jewelry and display design at the International Exhibition of Decorative Arts (the landmark “Art Deco” exposition). Soon he was in great demand, designing restaurant décor, posters and department store advertisements.He came to the United States in 1930 to start a department of advertising (later known as the Philadelphia College of Art). There he trained students in the fundamentals of European design, while embarking on numerous freelance illustration assignments in Philadelphia and New York. In 1934 Carmel Snow, the new editor of Harper’s Bazaar, saw his design work and immediately hired him to be its art director. It was the beginning of a collaboration that was to revolutionize both fashion and magazine design, and that catapulted Bazaar past its arch-rival, Vogue.
http://www.aiga.org/medalistalexeybrodovitch http://www.designishistory.com/ 1940/alexey-brodovitch/
Jonathan Hoefler Hoefler is a typeface designer and armchair type historian whose New York studio, The Hoefler Type Foundry, specializes in the design of original typefaces. Hoefler is on the list because he is Famous for creating a company that creates long-lived typefaces marked by high performance and high style, H&Co creates the fonts that help shape the world’s foremost institutions, publications, causes, and brands. Jonathan Hoefler has been designing typefaces for nearly thirty years. Through his work at Hoefler&Co, the company he founded in 1989, his lifelong love of typography has found countless avenues: he has both designed typefaces and worked with his team of designers to create them, and has designed type specimens, mobile experiences, and websites, including the Cloud.typography webfont platform, the App.typography service, and the award-winning Discover.typography. He writes and illustrates the H&Co blog, and in 2016 created his first short film about typeface design. Jonathan Hoefler is a typographer that specializes in the design of original typefaces.He was born on August 22, 1970 in NY. Hoefler was self-taught.By the age of 19, he was already working with magazine art director, Roger Black, for about a year. Jonathan was named one of the forty most influential designers in America by I.D. Magazine.In 2002, The Association Typographique Internationale (ATypl) Presented him with its most prestigious award, the Prix Charles Peignot, for outstanding contributions to type design. He also receieved the 2013 AIGA Medal. Later on the lawsuit was settled and Hoelfer changed the company name to Hoefler & Co. In 1999, Hoefler began working with type designer Tobias Frere-Jones. From 2005 to 2014 the company operated under the name Hoefler & Frere-Jones until their public split in January 2014.In January, FrereJones accused Hoefler of scamming him out of his half of the multimillion dollar business. So Tobias sued Jonathan. In the years since, small caps and old-style figures have become standard issues with the best text faces from all of the world’s great type foundries. The Hoefler Text, was designed in 1991. Hoefler Text had sparked the interest of the developers at Apple, where a new technology called “TrueType GX” was being create. Apple licensed Hoefler Text for its addition in the Macintosh operating system. It has a library of about 800 typefaces, including the famous Gotham and Hoefler Text fonts. The company was responsible for some of the most popular new fonts to come out in the past 20 years. His institutional clients range from the Solomon R. Guggenheim, Museum to the rock band They Might Be Giants. Jonathan’s publishing works includes award-winning original typeface designs for: Rolling Stone, Harper’s Bazaar, The New York Times Magazine, Sports Illustrated, and Esquire
https://www.typography.com/about/ https://prezi.com/ow0nagmthrym/jonathan-hoefler/
Gail Anderson
http://gailycurl.com/ About-Contact http://www.aiga.org /medalistgailanderson
Gail Anderson is a New York-based designer, writer, and educator. She is a partner, with Joe Newton, at Anderson Newton Design. From 2002 through 2010, she served as Creative Director of Design at SpotCo, a New York City advertising agency that creates artwork for Broadway and institutional theater. From 1987 to early 2002, she worked at Rolling Stone magazine, serving as designer, deputy art director, and finally, as the magazine’s senior art director. And early in her career, Gail was a designer at The Boston Globe Sunday Magazine and Vintage Books (Random House). Anderson’s work has received awards from major design organizations, including the Society of Publication Designers, the Type Directors Club, The American Institute of Graphic Arts, The Art Directors Club, Graphis, Communication Arts, and Print. In addition, it has also been included in the permanent collections of the Cooper Hewitt Design Museum, the Library of Congress, and the Milton Glaser Design Archives. During the early part of her career Gail Anderson was seen but not much heard, which doesn’t mean she wasn’t outspoken. In fact, typographically speaking she was incredibly eloquent. At Rolling Stone magazine, where she held numerous positions from 1987–2002, starting as an associate and becoming senior art director, Anderson lent her flair to much of the conceptual typography that defined the magazine’s feature pages. She appreciably contributed to the widespread eclectic typographic fashion that prevailed throughout the 1990s but never fell into a style trap. For much of her tenure at Rolling Stone, working with art director (and AIGA Medalist) Fred Woodward, she fine-tuned her typographic expressionism in a cramped office filled floor to ceiling with all kinds of stimulating scraps, devising quirky letterforms out of traditional and untraditional materials, from hot metal and wood type to twigs and bottle caps. From this typographic wellspring came an ever-expanding vocabulary of signs and symbols, methods and mannerisms that, in turn, influenced a slew of designers who followed (and at times copied) her graphic eccentricities. After Rolling Stone she joined SpotCo, one of the largest entertainment design agencies in New York, where she is now creative director of design, and for half a dozen years her poster designs for scores of Broadway and off-Broadway plays have illuminated bus shelters, subway stations and billboards. The most difficult time in her career came in 2002, after her move to SpotCo, when negotiating the transition from editorial design to advertising. “You approach each project searching for a dozen great ideas, not just one or two,” Anderson explains of how her work competes for the attention (and dollars) of theatergoers. “After about seven designs, you realize there really are infinite ways to look at a problem. I now completely enjoy the process, though I’m keenly aware that all but one of those dozen great ideas will eventually be killed. It’s strangely liberating.”
David Carson David Carson is a prominent contemporary graphic designer and art director. His unconventional and experimental graphic style revolutionized the graphic designing scene in America during 1990s. He was the art director of the magazine Ray Gun, in which he introduced the innovative typographies and distinct layouts. He is claimed to be the godfather of ‘grunge typography’ which he employed perpetually in his magazine issues. David Carson embarked on his passion for graphic designing in his later life. In the beginning he worked as a designer for a magazine, Self and Musician, covering surfers’ interests. His early experiences also include working for Transworld Skateboarding magazine which paved way for his experimental designing. He became the art director for the magazine in 1984 and revised its style and layout until his tenure ended. Typography spun into a whirling end-of-century gyre in the 1990s, and David Carson was at its center. The incendiary pages of Ray Gun magazine inflamed the eyes and minds of countless young designers who sought to tap into the freedoms unlocked by his bold new style. Carson shaped everything in his path for his own purposes, endlessly contorting type, layout and grid into new configurations and abandoning design’s established truths of order and legibility. He represented a new breed of visual author. In 1980, Carson was a 26-year-old high school teacher in southern Oregon. He received a flyer in the mail—intended for high school seniors—for a summer program in graphic design at the University of Arizona in Tucson and decided to attend. The workshop was run by Jackson Boelts, who became a mentor and lifelong friend. A few years later Carson enrolled in a summer workshop in Rapperswil, Switzerland, where instructor Hans-Rudolf Lutz challenged him to work experimentally and to find reasons for shaping form in particular ways. By the early 1990s, digital tools were colliding with Modernism’s exploded vocabulary. Designers could now make and manipulate form through direct action in real time. QuarkXPress and PageMaker were Carson’s primary medium of visual authorship, compelling him to work faster and to try more things in a shorter time. The new tools enabled the iterations and accidents that are crucial to experimental work, but they were not magic pills for instant talent. Carson explains, “It’s the basic decisions—images, cropping and appropriate font and design choices—that make design work, not having the ability to overlap or play with opacity.” He also explains, “Graphic design seems a bit stagnant now, and a lot of people and ideas have gone to other areas of expression.”
http://www.famousgraphicdesigners.org/david-carson
American surfer and graphic designer, whose unconventional style revolutionized visual communication in the 1990s.
Tibor Kalman While he is of Hungarian descent, Tibor was a very influential American graphic designer in the 1980s and 90s. He attended NYU, where he studied journalism, before dropping out and going to work for a small book store. The store would eventually become Barnes and Noble, the literary retail giant, Tibor would become the director of their in-house design firm. Together with Carol Bokuniewicz and Liz Trovato he formed the design company M&Co., which was named after his wife, Maira.He is most famous for his provocative work for the publications Interview, and especially Colors. Kalman became the founding editor-in-chief of the magazine, which covered a specific, and often controversial, topic with each issue. His designs for the covers of the first 13 issues garnered him much attention as a designer. Tibor was a tough ringmaster. If any speaker went thirty seconds beyond his or her allotted time (or if Tibor felt that the talk was unbearably dull) the amplified sound of barking dogs would pierce the presenter’s soliloquy, signaling the end of the segment. In addition, Tibor introduced quirky short films, an unexpected pizza delivery (by a nonplussed delivery boy), and souvenir handouts (designed by a job printer and reproduced at QuickCopy) that showed design at its most rudimentary, yet communicative. As a new twist on the old ventriloquist’s dummy, Tibor’s onstage straight man was a Mac Classic with a happy face that quipped at programmed intervals. This was the first of many public salvos against the status quo. It was also vintage Tibor. Not since the height of American Modernism during the late 1940s and 1950s had one designer prodded other designers to take responsibility for their work as designer-citizens. With a keen instinct for public relations, a penchant for Barnum-like antics, and a radical consciousness from his days as an organizer for SDS (Students for a Democratic Society), Tibor had, by the late 1980s, become known as (or maybe he even dubbed himself) the “bad boy” of graphic design. When the clothing company Esprit, which had prided itself as being socially liberal and environmentally friendly, was awarded the 1986 AlGA Design Leadership award, an irate Tibor anonymously distributed leaflets during the awards ceremony at the AlGA National Design Conference in San Francisco protesting the company’s exploitation of Asian laborers. Tibor believed that award-winning design was not separate from the entire corporate ethic and argued that “many bad companies have great design.” In 1989, as co-chair with Milton Glaser of the AlGA’s “Dangerous Ideas” conference in San Antonio, he urged designers to question the effects of their work on the environment and refuse to accept any client’s product at face value. As an object lesson and act of hubris, he challenged designer Joe Duffy to an impromptu debate about a full-page advertisement that he and his then partner, British corporate designer Michael Peters, had placed in the Wall Street Journal promoting their services to Fortune 500 corporations. While most designers admired this self-promotional effort, Tibor insisted that the ad perpetuated mediocrity and was an example of selling out to corporate capitalism. This outburst was the first, but not the last, in which Tibor criticized another designer in public for perceived misdeeds. By the early 1990s, Tibor also had written (or collaborated with others in writing) numerous finger-wagging manifestos that exposed the pitfalls of what he sarcastically called “professional” design. Tibor saw himself as a social activist for whom graphic design was a means of achieving two ends: good design and social responsibility. Good design, which he defined as “unexpected and untried,” added more interest, and was thus a benefit, to everyday life. Second, since graphic design is mass communication, Tibor believed it should be used to increase public awareness of a variety of social issues. His own design firm, M&Co (named after his wife and co-creator, Maira), which started in 1979 selling conventional “design by the pound” to banks and department stores, was transformed in the mid-1980s into a soapbox for his social mission.
http://www.designishistory. com/1980/tibor-kalman/ http://www.aiga.org/medalist-tiborkalman
Neville Brody Neville Brody is a London born designer who studied design in Britian during the 1970s. He spent three years studying at the London College of Printing where his work, which was quite experimental in nature, was met with quite unfavorable criticism because the school generally taught traditional printing methods. By 1977, punk rock was beginning to have a major effect upon London life and, while this had a great impact upon Brody’s work and motivation, was not well received by his tutors. At one point he was almost thrown out of the college for putting the Queen’s head sideways on a postage stamp design. He did, however, get the chance to design posters for student concerts at the college, most notably for Pere Ubu, supported by The Human League.In spite of the postage stamp episode, Brody was not only motivated by the energies of punk. His firstyear thesis had been based around a comparison between Dadaism and pop art.He gained a fair amount of attention as an art director for The Face magazine, where he worked from 1980 to 1993. The magazine was very popular in the 1980s, it was called a “fashion bible” and set many of the trends of design which enjoyed success during the same time period. In 1994, Neville Brody still also continues to work as a graphic designer and together with business partner Fwa Richards launched his own design practice, Research Studios, in London in . Since then studios have been opened in Paris, Berlin and Barcelona. The company is best known for its ability to create new visual languages for a variety of applications ranging from publishing to film. It also creates innovative packaging and website design for clients such as Kenzo, corporate identity for clients such as Homechoice, and on-screen graphics for clients such as Paramount Studios, makers of the Mission Impossible films. Recent projects include the redesign of the BBC in September 2011, The Times in November 2006 with the creation of a new font Times Modern. The typeface shares many visual similarities with Mercury designed by Jonathan Hoefler. It is the first new font at the newspaper since it introduced Times New Roman in 1932. he formed Neville Brody Studio, now Research Studios, which has enjoyed much success and has since expanded to include offices in London, Paris, Berlin and Barcelona. He is a founding member of the London based type foundry Fontworks and has designed over 20 different typefaces during his career. He was also a major contributor to FUSE, which was a publication about the practice of experimental typography and was an avid user of the computer as a design tool during its developmental stages. Neville Brody is a British Graphic Designer, Typographer and Art Director currently working in his own design practice called Research Studios.He may be best known for his work on ‘The Face’ magazine and various album covers, but he’s also a leading typographer and internationally recognised brand strategist.In 1988, Thames & Hudson published part one of a two-volume set of Neville Brody’s work – The Graphic Language of Neville Brody, which became the best-selling graphic design book in the world. To coincide with that, his work was exhibited at the Victoria and Albert Museum which attracted over 40,000 visitors. He is a founding partner of FontShop and has designed many typefaces such as Industria, Insignia and Blur, which was included in the Museum of Modern Art’s architecture and design collection in 1992. Despite making a name for himself through his work in the 80s and 90s, Neville Brody’s recent work includes a rebranding of the BBC in 2011, a redesign of The Times’ typography in 2006 and on-screen graphics for Paramount Studios.
http://inkbotdesign.com/neville-brody/ http://www.designishistory.com/ 1980/neville-brody/ http://www.historygraphicdesign. com/the-age-of-information/postmodern-design/531-neville-brody
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Font Exploration
Font studies: mix one Sans and one Serif family
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In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae.
quam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci dolenim aiorepeliqui occupta spedipidic te vendi dem dolorepercia evenit que voluptate vellupt atibere prepel ma consedi ilit deriore perspitia quatibus mi, consequatem ipsunt ut dolorro rerionsequi sequi dus arcipsandus doluptatqui non es sum conecae qui voluptatus et lab ius dolupta tibusae magnatus mos si berunt laciis aut vel is expelent ad excest, te pre, officaborum quas velessum fuga. Sus doloreptur? Sit, optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOptatis nost, sim lam nobit, odi reprate pelitiorrum quat. Ur alibusam qui illuptas apisse liquibus autemquias vollabo repudipsam, te quid moditatia sequund itatquidus que porem et qui doluptatatem sit quia digent atus am faceatem am, od eossundamus unt rem non et porem es des quamenderem quibusdam ent offic te volut etur, tetures rem ratemo enduciis eossim volupta tiunt.
Optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOmnitiist aut es ut labor as earion necerum quuntib erferibus, sam restiis ma cores ut harciis aut doluptia qui dolorpor molupta cum eatur? Nobitas event reictotatis pedi odit laborro volore si archilla as aut voloremquias dolorem porume mi, cus volore doluptatam liqui ima as porrum etur atinctem remqui am raturem aut volende rsperferiate nobis quatet, vendendandi volorro cus audipsumquat liquiant omnisim olupta diat omnis acimint quisime cum corit hillo eum ut hiciam, non etur, oditat qui apis aut elit veria ped quaeper ioremol uptaten daecessinum, id milisqui dolorum estrum aut volupta spelecte pla sam, qui dollent paria adioribus reicipi cienimu sciandae doluptam faceat dis si il ipsapita quia delit et, conessi minullab id everiberit mo beati re volest, sandae lab imusam, est vel ipsapellat quassequi vita doloribus mo to et labo. Et ulluptatur am fugit magnihil et aces aliquam endis modis essin nimoluptatem dolorum suntur sam conecer sperum ne min reperspedit hario. Hic te explatem sinum nonsequi berrum ventur autem. Nam quas explis eiusti. In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta voluptatur? Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio dolup-
Font studies: mix one Sans and one Serif family
Caption: re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta volupt
Article Title THIS IS A SUBHEAD Ehenihic totae et, il ipis doloratiberi sed eaquati nverfer uptatem sunt ommodio conet que a aut omnisti busapero inte volum re non exerro veliqui quaecto ex eumquae errorum fuga. Nam ea conectatem. Ignis secta eaquata tectur? Ihit et qui digendi tatiusci voluptatus, quibus doluptatum quodi odiat odioriti aut endionet mod quia ipsandis mo con re parchil in prat excerunte simus sam que molorio vel enis aut ulliquaturit ventusdae. Fugia nulparum iur si comnihit prae exceaqui corem. Videro conseru mquiantium ad ut acessime accus duntibus magnati anducius
INTRO TEXT 14/18PT:
CALL OUTS 24/36 pt BODY TEXT 8.5/12pt: Agnationsed exerem velestisquam
In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae.
facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci dolenim aiorepeliqui occupta spedipidic te vendi dem dolorepercia evenit que voluptate vellupt atibere prepel ma consedi ilit deriore perspitia quatibus mi, consequatem ipsunt ut dolorro rerionsequi sequi dus arcipsandus doluptatqui non es sum conecae qui voluptatus et lab ius dolupta tibusae magnatus mos si berunt laciis aut vel is expelent ad excest, te pre, officaborum quas velessum fuga. Sus doloreptur? Sit, optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOptatis nost, sim lam nobit, odi reprate pelitiorrum quat. Ur alibusam qui illuptas apisse liquibus autemquias vollabo repudipsam, te quid moditatia sequund itatquidus que porem et qui doluptatatem sit quia digent atus am faceatem am, od eossundamus unt rem non et porem es des quamenderem quibusdam ent offic te volut etur, tetures rem ratemo enduciis eossim volupta tiunt.
Optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOmnitiist aut es ut labor as earion necerum quuntib erferibus, sam restiis ma cores ut harciis aut doluptia qui dolorpor molupta cum eatur? Nobitas event reictotatis pedi odit laborro volore si archilla as aut voloremquias dolorem porume mi, cus volore doluptatam liqui ima as porrum etur atinctem remqui am raturem aut volende rsperferiate nobis quatet, vendendandi volorro cus audipsumquat liquiant omnisim olupta diat omnis acimint quisime cum corit hillo eum ut hiciam, non etur, oditat qui apis aut elit veria ped quaeper ioremol uptaten daecessinum, id milisqui dolorum estrum aut volupta spelecte pla sam, qui dollent paria adioribus reicipi cienimu sciandae doluptam faceat dis si il ipsapita quia delit et, conessi minullab id everiberit mo beati re volest, sandae lab imusam, est vel ipsapellat quassequi vita doloribus mo to et labo. Et ulluptatur am fugit magnihil et aces aliquam endis modis essin nimoluptatem dolorum suntur sam conecer sperum ne min reperspedit hario. Hic te explatem sinum nonsequi berrum ventur autem. Nam quas explis eiusti. In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta voluptatur? Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci Sus doloreptur?
Font studies: mix one Sans and one Serif family
Caption: re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta volupt
Article Title THIS IS A SUBHEAD
INTRO TEXT 14/18PT: Ehenihic totae et, il ipis doloratiberi sed eaquati nverfer uptatem sunt ommodio conet que a aut omnisti busapero inte volum re non exerro veliqui quaecto ex eumquae errorum fuga. Nam ea conectatem. Ignis secta eaquata tectur? Ihit et qui digendi tatiusci voluptatus, quibus doluptatum quodi odiat odioriti aut endionet mod quia ipsandis mo con re parchil in prat excerunte simus sam que molorio vel enis aut ulliquaturit ventusdae. Fugia nulparum iur si comnihit prae exceaqui corem. Videro conseru mquiantium ad ut acessime accus duntibus magnati anducius vent architi rem sequi vel ea vendem explabo.
CALL OUTS 24/36 pt
In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae.
BODY TEXT 8.5/12pt: Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci dolenim aiorepeliqui occupta spedipidic te vendi dem dolorepercia evenit que voluptate vellupt atibere prepel ma consedi ilit deriore perspitia quatibus mi, consequatem ipsunt ut dolorro rerionsequi sequi dus arcipsandus doluptatqui non es sum conecae qui voluptatus et lab ius dolupta tibusae magnatus mos si berunt laciis aut vel is expelent ad excest, te pre, officaborum quas velessum fuga. Sus doloreptur? Sit, optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOptatis nost, sim lam nobit, odi reprate pelitiorrum quat. Ur alibusam qui illuptas apisse liquibus autemquias vollabo repudipsam, te quid moditatia sequund itatquidus que porem et qui doluptatatem sit quia digent atus am faceatem am, od eossundamus unt rem non et porem es des quamenderem quibusdam ent offic te volut etur, tetures rem ratemo enduciis eossim volupta tiunt.
Optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOmnitiist aut es ut labor as earion necerum quuntib erferibus, sam restiis ma cores ut harciis aut doluptia qui dolorpor molupta cum eatur? Nobitas event reictotatis pedi odit laborro volore si archilla as aut voloremquias dolorem porume mi, cus volore doluptatam liqui ima as porrum etur atinctem remqui am raturem aut volende rsperferiate nobis quatet, vendendandi volorro cus audipsumquat liquiant omnisim olupta diat omnis acimint quisime cum corit hillo eum ut hiciam, non etur, oditat qui apis aut elit veria ped quaeper ioremol uptaten daecessinum, id milisqui dolorum estrum aut volupta spelecte pla sam, qui dollent paria adioribus reicipi cienimu sciandae doluptam faceat dis si il ipsapita quia delit et, conessi minullab id everiberit mo beati re volest, sandae lab imusam, est vel ipsapellat quassequi vita doloribus mo to et labo. Et ulluptatur am fugit magnihil et aces aliquam endis modis essin nimoluptatem dolorum suntur sam conecer sperum ne min reperspedit hario. Hic te explatem sinum nonsequi berrum ventur autem. Nam quas explis eiusti. In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta voluptatur? Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci Sus doloreptur?
Font studies: mix one Sans and one Serif family
Caption: re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta volupt
Article Title
THIS IS A SUBHEAD INTRO TEXT 14/18PT: Ehenihic totae et, il ipis doloratiberi sed eaquati nverfer uptatem sunt ommodio conet que a aut omnisti busapero inte volum re non exerro veliqui quaecto ex eumquae errorum fuga. Nam ea conectatem. Ignis secta eaquata tectur? Ihit et qui digendi tatiusci voluptatus, quibus doluptatum quodi odiat odioriti aut endionet mod quia ipsandis mo con re parchil in prat excerunte simus sam que molorio vel enis aut ulliquaturit ventusdae. Fugia nulparum iur si comnihit prae exceaqui corem. Videro conseru mquiantium ad ut acessime accus duntibus magnati anducius vent architi rem sequi vel ea vendem explabo.
CALL OUTS 24/36 pt
In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae.
BODY TEXT 8.5/12pt: Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci dolenim aiorepeliqui occupta spedipidic te vendi dem dolorepercia evenit que voluptate vellupt atibere prepel ma consedi ilit deriore perspitia quatibus mi, consequatem ipsunt ut dolorro rerionsequi sequi dus arcipsandus doluptatqui non es sum conecae qui voluptatus et lab ius dolupta tibusae magnatus mos si berunt laciis aut vel is expelent ad excest, te pre, officaborum quas velessum fuga. Sus doloreptur? Sit, optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOptatis nost, sim lam nobit, odi reprate pelitiorrum quat. Ur alibusam qui illuptas apisse liquibus autemquias vollabo repudipsam, te quid moditatia sequund itatquidus que porem et qui doluptatatem sit quia digent atus am faceatem am, od eossundamus unt rem non et porem es des quamenderem quibusdam ent offic te volut etur, tetures rem ratemo enduciis eossim volupta tiunt.
Optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOmnitiist aut es ut labor as earion necerum quuntib erferibus, sam restiis ma cores ut harciis aut doluptia qui dolorpor molupta cum eatur? Nobitas event reictotatis pedi odit laborro volore si archilla as aut voloremquias dolorem porume mi, cus volore doluptatam liqui ima as porrum etur atinctem remqui am raturem aut volende rsperferiate nobis quatet, vendendandi volorro cus audipsumquat liquiant omnisim olupta diat omnis acimint quisime cum corit hillo eum ut hiciam, non etur, oditat qui apis aut elit veria ped quaeper ioremol uptaten daecessinum, id milisqui dolorum estrum aut volupta spelecte pla sam, qui dollent paria adioribus reicipi cienimu sciandae doluptam faceat dis si il ipsapita quia delit et, conessi minullab id everiberit mo beati re volest, sandae lab imusam, est vel ipsapellat quassequi vita doloribus mo to et labo. Et ulluptatur am fugit magnihil et aces aliquam endis modis essin nimoluptatem dolorum suntur sam conecer sperum ne min reperspedit hario. Hic te explatem sinum nonsequi berrum ventur autem. Nam quas explis eiusti. In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta voluptatur? Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci Sus doloreptur?
Font studies: mix one Sans and one Serif family
Caption: re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta volupt
Article Title THIS IS A SUBHEAD
INTRO TEXT 14/18PT: Ehenihic totae et, il ipis doloratiberi sed eaquati nverfer uptatem sunt ommodio conet que a aut omnisti busapero inte volum re non exerro veliqui quaecto ex eumquae errorum fuga. Nam ea conectatem. Ignis secta eaquata tectur? Ihit et qui digendi tatiusci voluptatus, quibus doluptatum quodi odiat odioriti aut endionet mod quia ipsandis mo con re parchil in prat excerunte simus sam que molorio vel enis aut ulliquaturit ventusdae. Fugia nulparum iur si comnihit prae exceaqui corem. Videro conseru mquiantium ad ut acessime accus duntibus mag-
CALL OUTS 24/36 pt
In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae.
BODY TEXT 8.5/12pt: Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci dolenim aiorepeliqui occupta spedipidic te vendi dem dolorepercia evenit que voluptate vellupt atibere prepel ma consedi ilit deriore perspitia quatibus mi, consequatem ipsunt ut dolorro rerionsequi sequi dus arcipsandus doluptatqui non es sum conecae qui voluptatus et lab ius dolupta tibusae magnatus mos si berunt laciis aut vel is expelent ad excest, te pre, officaborum quas velessum fuga. Sus doloreptur? Sit, optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOptatis nost, sim lam nobit, odi reprate pelitiorrum quat. Ur alibusam qui illuptas apisse liquibus autemquias vollabo repudipsam, te quid moditatia sequund itatquidus que porem et qui doluptatatem sit quia digent atus am faceatem am, od eossundamus unt rem non et porem es des quamenderem quibusdam ent offic te volut etur, tetures rem ratemo enduciis eossim volupta tiunt.
Optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOmnitiist aut es ut labor as earion necerum quuntib erferibus, sam restiis ma cores ut harciis aut doluptia qui dolorpor molupta cum eatur? Nobitas event reictotatis pedi odit laborro volore si archilla as aut voloremquias dolorem porume mi, cus volore doluptatam liqui ima as porrum etur atinctem remqui am raturem aut volende rsperferiate nobis quatet, vendendandi volorro cus audipsumquat liquiant omnisim olupta diat omnis acimint quisime cum corit hillo eum ut hiciam, non etur, oditat qui apis aut elit veria ped quaeper ioremol uptaten daecessinum, id milisqui dolorum estrum aut volupta spelecte pla sam, qui dollent paria adioribus reicipi cienimu sciandae doluptam faceat dis si il ipsapita quia delit et, conessi minullab id everiberit mo beati re volest, sandae lab imusam, est vel ipsapellat quassequi vita doloribus mo to et labo. Et ulluptatur am fugit magnihil et aces aliquam endis modis essin nimoluptatem dolorum suntur sam conecer sperum ne min reperspedit hario. Hic te explatem sinum nonsequi berrum ventur autem. Nam quas explis eiusti. In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta voluptatur? Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiun-
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In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae.
BODY TEXT 8.5/12pt: Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci dolenim aiorepeliqui occupta spedipidic te vendi dem dolorepercia evenit que voluptate vellupt atibere prepel ma consedi ilit deriore perspitia quatibus mi, consequatem ipsunt ut dolorro rerionsequi sequi dus arcipsandus doluptatqui non es sum conecae qui voluptatus et lab ius dolupta tibusae magnatus mos si berunt laciis aut vel is expelent ad excest, te pre, officaborum quas velessum fuga. Sus doloreptur? Sit, optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOptatis nost, sim lam nobit, odi reprate pelitiorrum quat. Ur alibusam qui illuptas apisse liquibus autemquias vollabo repudipsam, te quid moditatia sequund itatquidus que porem et qui doluptatatem sit quia digent atus am faceatem am, od eossundamus unt rem non et porem es des quamenderem quibusdam ent offic te volut etur, tetures rem ratemo enduciis eossim volupta tiunt.
Optis nobitat emquas estruptae nis doluptat quatum, qui corerum volorro eici ditiore, ute nullis commo dolorum facerspe sam, explam quidebis as dipis pariore cone officii strundi dello cuptat. Orehent quia voluptur? Ferro et es et odit adios et vernam inciur ratur aut porro odis ex etum esti sapel et quate peribero cus quat ium fugitate estiasp eribus et magnatur? Fuga. Assit quaspitatiis et eumet et quam harum estiistis venimol uptiam quame numquis ea iliaese dissitiur, sapidere nonsequi voluptatiae experias ex ea auta doluptae vellestrum consed quo te doloruptate si as debisciis dit modiate mporemp oribusa nobit perspedit, od miliber ovidebit, sit at aut lab inturio tem consequas ut autatintur moluptis dolupta incipsuOmnitiist aut es ut labor as earion necerum quuntib erferibus, sam restiis ma cores ut harciis aut doluptia qui dolorpor molupta cum eatur? Nobitas event reictotatis pedi odit laborro volore si archilla as aut voloremquias dolorem porume mi, cus volore doluptatam liqui ima as porrum etur atinctem remqui am raturem aut volende rsperferiate nobis quatet, vendendandi volorro cus audipsumquat liquiant omnisim olupta diat omnis acimint quisime cum corit hillo eum ut hiciam, non etur, oditat qui apis aut elit veria ped quaeper ioremol uptaten daecessinum, id milisqui dolorum estrum aut volupta spelecte pla sam, qui dollent paria adioribus reicipi cienimu sciandae doluptam faceat dis si il ipsapita quia delit et, conessi minullab id everiberit mo beati re volest, sandae lab imusam, est vel ipsapellat quassequi vita doloribus mo to et labo. Et ulluptatur am fugit magnihil et aces aliquam endis modis essin nimoluptatem dolorum suntur sam conecer sperum ne min reperspedit hario. Hic te explatem sinum nonsequi berrum ventur autem. Nam quas explis eiusti. In re et que etustest, qui remquatur abo. Dam facerem que ilitati andenim quae etur repe sundipis voluptiis sint velendi iliatiis ipicipsae. Feriati dolupta voluptatur? Agnationsed exerem velestisquam facilla pedit eosti sintiam utem quisti custore raecto blandus andisi quis et lique es sed maximil ellatur epudit voluptas aut plitati busdae paruntis ut volo te net alignih itassit ationsecti cum quis ex entusciam vendebis dolupti cum raeratur? Qui coresequo iliam sequatum ne ratentis antur, odit vendese ditiundaes non res nam dis coreper ationest, elicillut que pa sed magnatur maio doluptas nosamenduci Sus doloreptur?
7
Round 1: Cindy Sherman Spreads
2
COLORS Magazine
COLORS Magazine
3
WORK OF CINDY SHERMAN
BY BLAKE GOPNIK
4
Those roots are especially clear in her latest images,
because of her photos’ strong roots in Hollywood.
his deep Sherman holdings to the local audience,
Angeles, said he is especially excited to present
exhibition. Eli Broad, its founder, speaking from Los
will feature her lifetime’s work as its first special
in June the new Broad museum in Los Angeles
May that inaugurates a remodeled Metro Pictures,
for more than $6 million. In addition to the show in
Venice Biennale, and her work has sold at auction
Fellowship to shows at MoMA, Documenta and the
reward an artist could want, from a MacArthur
acts of self-presentation have won her nearly every
starlets in her latest series. Ms. Sherman’s virtuosic
Ms. Sherman turned herself into avatars of aging
in there, but they’re looking forward and moving on.”
they’re survivors. And you can see some of the pain
“They look like they’ve been through a lot, and
years. “I relate so much to these women,” she said.
Swanson, Greta Garbo and others in their twilight
Golden Age, turning herself into avatars of Gloria
she plays the veteran leading ladies of cinema’s
starts May 5 at Metro Pictures gallery in New York,
herself than ever before — imageIn the series, which
photos in five years. They are more explicitly about
older,” Ms. Sherman, 62, has produced her first new
“coming to terms with health issues and getting
women in. Now, after a sabbatical from the studio
a clown and other iconic roles our culture has cast
a secretary, a starlet and a matron, a corpse and
and mirror to capture herself playing a vamp and
to “do” in this setting.She has used that camera
that turned 40 this year, is that she has known what
and the one thing she has proved, across a career
camera and the mirror she keeps perched beside it,
posing in her own New York studio, staring out at her
portrait. Her words seem almost comic, since she is
the photographer for guidance as she sat for her
“Tell me what to do,” Cindy Sherman said, asking
they’re survivors.”
been through a lot, and
“They look like they’ve
Gopnik
5
shot Ms. Sherman to fame in the early 1980s —
photos, seemingly of actresses in B movies, that
“Untitled Film Stills” were the 69 black-and-white
only these women are older, and in color.’” Those
back to the whole idea of the “Film Stills” again,
afraid that “people would say, ‘Oh, she’s just gone
said that when she began this series she was
the idea of being an older woman.” Ms. Sherman
stars: “I, as an older woman, am struggling with
to a more “personal aspect” in her images of aging
images. I’m not revealing anything.” Now she admits
of makeup that I’m trying to obliterate myself in the
Sherman insisted that “I’m under so many layers
surrounding piles of false nails. Back in 1999, Ms.
place at a studio table rimmed with 15 wig stands,
makeup and hair. The interview in mid-April took
Sherman has always done her own costumes and
On top of handling her own lights and cameras, Ms.
alone, so instead of using models I use myself.”
not fantasies of mine. I like to work completely
mannequin. They’re not autobiographical. They’re
not about her: “I use myself the way I would use a
images to me, she was adamant that they were
years ago, when Ms. Sherman first explained her
she has made less of an effort to do so.Seventeen
myself?” The big surprise in her recent work is that
using myself, how much more can I try to change
‘God, this is the last time I do this.’ I’m so sick of
for so long: “When I first started this series, I thought
that she’s grown tired of the stills she’s been making
video versions of her still photos. She simply knows
means directing feature films or coming up with
hair in a ponytail. So far, she has no idea if that
trousers and a blue short-sleeve sweater, with her
I go,” she said, jauntily dressed in plaid Prada
playing with moving images, and we’ll see where
with Hollywood looks set to deepen. “I want to start
And now, as Ms. Sherman revealed, her love affair
where she’s dolled-up in Jazz Age furs and pearls.
6
Sherman women. With the latest photos, however, she’s
series of images in which she has posed as other
of repetition has obviously been there with each
and that started out selling for all of $200. A risk
other side.
after they’ve achieved success and come out the
aspiring starlets of those “Film Stills” 40 years on,
mature leading ladies should be thought of as the
— since the ‘Film Stills.’” It could even be that her
look at the real publicity shots or the images of the
incongruity she’s put into her images: “When you
Sherman said she was especially taken with the
movie’s condescension toward its mature star. Ms.
tips its hat to “Sunset Boulevard,” but without that
dressed or coifed that way.” The work obviously
but she is still stuck in the 1920s, so she’s still
the photos as a woman “who is now maybe in 1960,
Ms. Sherman described a typical movie star from
Cindy Sherman in her studio. Credit Clement
or that character?’” Some of the gowns used by
guys will remember me,’ or ‘How about this face,
somebody else’s face, and say, ‘Maybe now you
about me!’ It was easy to erase myself and put on
them, saying ‘Hey, remember me? Don’t forget
“I felt like this straggler that was running after
siblings and found herself desperate to please.
was growing up in a family with four much older
presentation has roots in her childhood, when she
in her early photos. Their ever-changing self-
she is now willing to see aspects of herself even
Thanks to years of therapy, said Ms. Sherman,
closer to representing something fresh: Other
actresses from those days” — her studio walls are
women standing in for her.
papered with them — “they’re all young, of course,
woman,” is Ms. Beard’s message to men. “That
to age today: “You are looking at a 59-year-old
Rome to begin a campaign for a woman’s right
obliged to leave behind the battles of ancient
Beard, a classics scholar, who has recently felt
Ms. Sherman said she feels solidarity with Mary
being a C.E.O.
school. Not many images could teach her about
a secretary from movies as much as from business
other women. That is, a woman learned how to be
formed, and limited, by the images she’s seen of
has made them famous: that a woman’s identity is
one, the “Film Stills” confirm the reading that
Pascal for The New York TimesTaken one by
and yet these women clearly aren’t.”
is what 59-year-old women who have not had
as “the most sincere things that I’ve done — that
the last several decades. She describes the images
tenderness that hasn’t been seen in her work for
age, Ms. Sherman seems to have returned to a
single.” With her pictures of women her own
“in a really good place, in being happy with being
growing older has also left her more mature —
of bouncing from relationship to relationship,
front, at least, aging can have benefits. After years
(a 25-year-old macaw), says that on the romantic
described herself as “single, except for my bird”
well beyond photography,” Mr. Broad recalled.
collectors, but we saw something there that went
Sherman for 36 years. “We were not photography
at Metro Pictures, which has represented Ms.
in October of 1982, when they came across them
Edythe Broad to Ms. Sherman’s “Film Stills” back
representation.” That’s what attracted Eli and
art that reveals femininity to be an effect of
are “a hybrid of photography and performance
in the elite journal October, the “Film Stills”
gave the 25-year-old artist her first coverage
In the words of the scholar Douglas Crimp, who
work done look like. Get it?” Ms. Sherman, who
aren’t full of irony, or caricature, or cartooniness
7
8
that, on who Ms. Sherman was at the time: “As a director, she wasn’t comfortable telling people
better equipped to understand what I want, and
be better at filling the role: “In some ways I am
8
more skills as a director, but she’s pretty sure she’ll
said she can’t guarantee that she’ll turn out to have
what to do.” Two decades further on, the artist
Ms. Winer blames the movie’s failure, if it was
to film itself. Although she and her first peers, the
preparation for a movie’s team effort.
alone in the studio may not have been the best
— but she recognizes that 20 years of working
of the effort — she still gets a kick out of its gore
camp that feels dated. Ms. Sherman isn’t ashamed
whole gets bogged down in wooden acting and
come off as promisingly Shermanesque, but the
as “sadly inept.” Streamed today, individual scenes
movie-critic colleague Stephen Holden panned it
if lumpish bit of Shermaniana,” while Ms. Smith’s
critic Roberta Smith described it as “a fascinating
Killer.” When it came out, the New York Times art
invited to direct a horror feature called “Office
halfway into her career, in 1996, when she was
college as well as a much bigger effort that came
mentions six tiny films that Ms. Sherman made in
A catalog essay by the curator Philipp Kaiser
star in whatever movie she goes on to make next.
Coppola in which she admits that she might even
includes a conversation with the director Sofia
Douglas Sirk. In the show’s catalog, Ms. Sherman
of Life,” after a 1959 melodrama by the director
Sherman named her Broad survey “The Imitation
Clement Pascal for The New York Times Ms.
pervasive influence.” A shelf in her studio. Credit
ability to encapsulate so much information, was a
interview. “The grammar of the filmic shot, and its
the painter David Salle said in a recent phone
and paintings, film was the “coin of the realm,”
shouldn’t surprise us that she is considering a turn
representation.”
be an effect of
femininity to
art that reveals
and performance
photography
“a hybrid of
Pictures Generation, mostly produced still photos
the cinematic themes of “Film Stills,” maybe it
filter. If Ms. Sherman’s works have returned to
carved into relief with a chisel — or an Instagram
function; in another, clouds look like they’ve been
as though tweaked with some Photoshop mirror
reach out from the center in perfect symmetry,
origins. In one image, the branches of a tree
behind her, many of which show off their digital
then used a computer to insert the landscapes
Sherman shot herself against a green screen,
film stars also hint at our digitized present. Ms.
so vulgar to me”) her new images of old-time
the superficialities of social media (“it seems
Although Ms. Sherman expresses contempt for
infiltration of Shermanalia into our culture.
in an Instagram selfie stream has roots in the
age. The deliberate shape shifting that goes on
forming a new view of femininity in a postmodern
iconic as the Hollywood ones she once riffed on,
Some of her images have become just about as
now established (or ensnared) in her role as Star.
whose new photos sell for as much as $500,000, is
hesitation that was once so clear. Ms. Sherman,
Pictures, said the artist has lost the shyness and
role for her. Helene Winer, a founder of Metro
then in an art world that didn’t have an obvious
daughter trying to find her place in the world, and
real predicament of a single person: A youngest
women in the “Film Stills” may also reflect the
whole, the shifting identity that runs across all 69
Pascal for The New York Times Taken as a
Artificial nails litter a desk. Credit Clement
Narrative
10
COLORS Magazine
BY BLAKE GOPNIK
Untitled
WORK OF CINDY SHERMAN
11
12
Untitled
she said. “They look like they’ve
dressed in plaid Prada trousers
with her hair in a ponytail. So far,
Ms. Sherman turned herself into latest series. Ms. Sherman’s
at MoMA, Documenta and the
show in May that inaugurates
in Los Angeles will feature her
exhibition. Eli Broad, its founder,
They are more explicitly about images that confront what aging
his deep Sherman holdings to the
she plays the veteran leading
local audience, because of her
he is especially excited to present
Pictures gallery in New York,
which starts May 5 at Metro
speaking from Los Angeles, said
lifetime’s work as its first special
means to a woman. In the series,
herself than ever before —
June the new Broad museum
a remodeled Metro Pictures, in
first new photos in five years.
Sherman, 62, has produced her
than $6 million. In addition to the
issues and getting older,” Ms.
“coming to terms with health
has sold at auction for more
Venice Biennale, and her work
after a sabbatical from the studio
culture has cast women in. Now,
MacArthur Fellowship to shows
clown and other iconic roles our
and a matron, a corpse and a
an artist could want, from a
have won her nearly every reward
virtuosic acts of self-presentation
avatars of aging starlets in her
a vamp and a secretary, a starlet
mirror to capture herself playing
She has used that camera and
setting.
that they were not about her:
images to me, she was adamant
Ms. Sherman first explained her
Seventeen years ago, when
made less of an effort to do so.
in her recent work is that she has
change myself?” The big surprise
how much more can I try to
this.’ I’m so sick of using myself,
‘God, this is the last time I do
first started this series, I thought
been making for so long: “When I
she’s grown tired of the stills she’s
photos. She simply knows that
up with video versions of her still
directing feature films or coming
she has no idea if that means
and a blue short-sleeve sweater,
where I go,” she said, jauntily
moving images, and we’ll see
“I want to start playing with
has known what to “do” in this
turned 40 this year, is that she
of the pain in there, but they’re looking forward and moving on.”
beside it, and the one thing she has proved, across a career that
Hollywood looks set to deepen.
survivors. And you can see some
been through a lot, and they’re
revealed, her love affair with
pearls. And now, as Ms. Sherman
dolled-up in Jazz Age furs and
in her latest images, where she’s
Those roots are especially clear
photos’ strong roots in Hollywood.
and the mirror she keeps perched
studio, staring out at her camera
relate so much to these women,”
is posing in her own New York
seem almost comic, since she
others in their twilight years. “I
she sat for her portrait. Her words
Gloria Swanson, Greta Garbo and
turning herself into avatars of
ladies of cinema’s Golden Age,
photographer for guidance as
Sherman said, asking the
“Tell me what to do,” Cindy
Those “Untitled Film Stills” were
women are older, and in color.’”
“Film Stills” again, only these
back to the whole idea of the
would say, ‘Oh, she’s just gone
series she was afraid that “people
said that when she began this
an older woman.” Ms. Sherman
struggling with the idea of being
stars: “I, as an older woman, am
aspect” in her images of aging
she admits to a more “personal
I’m not revealing anything.” Now
to obliterate myself in the images.
layers of makeup that I’m trying
insisted that “I’m under so many
nails. Back in 1999, Ms. Sherman
stands, surrounding piles of false
a studio table rimmed with 15 wig
interview in mid-April took place at
and makeup and hair. The
always done her own costumes
and cameras, Ms. Sherman has
On top of handling her own lights
using models I use myself.”
completely alone, so instead of
fantasies of mine. I like to work
autobiographical. They’re not
use a mannequin. They’re not
“I use myself the way I would
they’re survivors.”
been through a lot, and
“They look like they’ve 13
14
the 69 black-and-white photos, seemingly of actresses in B movies, that shot Ms. Sherman to fame in the early 1980s — and that started out selling for all of $200. A risk of repetition has obviously been there with each series of images in which she has posed as other women. With the latest photos, however, she’s closer to representing something fresh: Other women standing in for her. Ms. Sherman described a typical movie star from the photos as a woman “who is now maybe in 1960, but she is still stuck in the 1920s, so she’s still dressed or coifed that way.” The work obviously tips its hat to “Sunset Boulevard,” but without that movie’s condescension toward its mature star. Ms. Sherman said she was especially taken with the incongruity she’s put into her images: “When you look at the real publicity shots or the images of the actresses from those days” — her studio walls are papered with them — “they’re all young, of course, and yet these women clearly aren’t.” Ms. Sherman said she feels solidarity with Mary Beard, a
classics scholar, who has recently felt obliged to leave behind the
battles of ancient Rome to begin a campaign for a woman’s right
to age today: “You are looking at a 59-year-old woman,” is Ms. Beard’s message to men. “That is what 59-year-old women who have not had work done look like. Get it?” Ms. Sherman, who described herself as “single, except for my bird” (a 25-year-old macaw), says that on the romantic front, at least, aging can have benefits. After years of bouncing from relationship to relationship,
growing older has also left her
more mature — “in a really
good place, in being happy with being single.” With her pictures
of women her own age, Ms.
Sherman seems to have returned to a tenderness that hasn’t been
seen in her work for the last
several decades. She describes
the images as “the most sincere
things that I’ve done — that aren’t full of irony, or caricature, or
cartooniness — since the ‘Film
Stills.’” It could even be that her
mature leading ladies should be
thought of as the aspiring starlets
“a hybrid of photography and performance art that reveals femininity to be an effect of representation.”
a woman’s identity is formed,
and limited, by the images she’s
seen of other women. That is,
a woman learned how to be a
secretary from movies as much
as from business school. Not
many images could teach her
about being a C.E.O.
In the words of the scholar
Douglas Crimp, who gave
the 25-year-old artist her first
this face, or that character?’”
and say, ‘Maybe now you guys
me!’ It was easy to erase myself
running after them, saying ‘Hey,
found herself desperate to please.
was growing up in a family with
changing self-presentation has
to see aspects of herself even
Thanks to years of therapy, said
and come out the other side.
of those “Film Stills” 40 years on,
world that didn’t have an obvious
daughter trying to find her place
also reflect the real predicament
identity that runs across all 69
Pascal for The New York Times
Mr. Broad recalled. Artificial nails
but we saw something there that
Ms. Sherman for 36 years. “We
they came across them at Metro
to Ms. Sherman’s “Film Stills”
representation.” That’s what
performance art that reveals
October, the “Film Stills” are
coverage in the elite journal
Sherman in her studio. Credit
founder of Metro Pictures, said
“Film Stills” confirm the reading
Clement Pascal for The New
Some of the gowns used by Cindy
will remember me,’ or ‘How about
and put on somebody else’s face,
remember me? Don’t forget about
“I felt like this straggler that was
four much older siblings and
roots in her childhood, when she
in her early photos. Their ever-
Ms. Sherman, she is now willing
role for her. Helene Winer, a
in the world, and then in an art
of a single person: A youngest
women in the “Film Stills” may
Taken as a whole, the shifting
litter a desk. Credit Clement
went well beyond photography,”
were not photography collectors,
Pictures, which has represented
back in October of 1982, when
attracted Eli and Edythe Broad
femininity to be an effect of
“a hybrid of photography and
York TimesTaken one by one, the
after they’ve achieved success
that has made them famous: that
15
Sherman
16
Photography
was the “coin of the realm,” the
Credit Clement Pascal for The
melodrama by the director
admits that she might even star
make next. A catalog essay by the
as though tweaked with some another, clouds look like they’ve
Photoshop mirror function; in
the center in perfect symmetry,
six tiny films that Ms. Sherman
curator Philipp Kaiser mentions
in whatever movie she goes on to
Sofia Coppola in which she
a conversation with the director
digital origins. In one image, the branches of a tree reach out from
catalog, Ms. Sherman includes
Douglas Sirk. In the show’s
her, many of which show off their
to insert the landscapes behind
screen, then used a computer
Imitation of Life,” after a 1959
shot herself against a green
New York Times Ms. Sherman named her Broad survey “The
digitized present. Ms. Sherman
old-time film stars also hint at our
vulgar to me”) her new images of
influence.” A shelf in her studio.
information, was a pervasive
contempt for the superficialities of social media (“it seems so
its ability to encapsulate so much
grammar of the filmic shot, and
recent phone interview. “The
painter David Salle said in a
Although Ms. Sherman expresses
culture.
infiltration of Shermanalia into our
selfie stream has roots in the
still photos and paintings, film
that goes on in an Instagram
age. The deliberate shape shifting
Generation, mostly produced
and her first peers, the Pictures
a turn to film itself. Although she
surprise us that she is considering
of “Film Stills,” maybe it shouldn’t
returned to the cinematic themes
If Ms. Sherman’s works have
chisel — or an Instagram filter.
been carved into relief with a
view of femininity in a postmodern
she once riffed on, forming a new
as iconic as the Hollywood ones
images have become just about
in her role as Star. Some of her
now established (or ensnared)
sell for as much as $500,000, is
Ms. Sherman, whose new photos
hesitation that was once so clear.
the artist has lost the shyness and
understand what I want as well.”
what I want, and to make other people
I am better equipped to understand
better at filling the role: “In some ways
director, but she’s pretty sure she’ll be
she’ll turn out to have more skills as a
the artist said she can’t guarantee that
what to do.” Two decades further on,
she wasn’t comfortable telling people
Sherman was at the time: “As a director,
failure, if it was that, on who Ms.
effort.Ms. Winer blames the movie’s
the best preparation for a movie’s team
alone in the studio may not have been
she recognizes that 20 years of working
she still gets a kick out of its gore — but
Sherman isn’t ashamed of the effort —
acting and camp that feels dated. Ms.
whole gets bogged down in wooden
promisingly Shermanesque, but the
today, individual scenes come off as
panned it as “sadly inept.” Streamed
movie-critic colleague Stephen Holden
bit of Shermaniana,” while Ms. Smith’s
described it as “a fascinating if lumpish
York Times art critic Roberta Smith
Killer.” When it came out, the New
to direct a horror feature called “Office
career, in 1996, when she was invited
bigger effort that came halfway into her
made in college as well as a much
17
14
18
By Blake Gopnik COLORS Magazine
By Blake Gopnik
19
20
Cinematic Angeles, said he is especially excited to present his
exhibition. Eli Broad, its founder, speaking from Los
will feature her lifetime’s work as its first special
in June the new Broad museum in Los Angeles
May that inaugurates a remodeled Metro Pictures,
for more than $6 million. In addition to the show in
Venice Biennale, and her work has sold at auction
Fellowship to shows at MoMA, Documenta and the
reward an artist could want, from a MacArthur
acts of self-presentation have won her nearly every
starlets in her latest series. Ms. Sherman’s virtuosic
Ms. Sherman turned herself into avatars of aging
they’re looking forward and moving on.”
And you can see some of the pain in there, but
they’ve been through a lot, and they’re survivors.
much to these women,” she said. “They look like
Garbo and others in their twilight years. “I relate so
herself into avatars of Gloria Swanson, Greta
leading ladies of cinema’s Golden Age, turning
Pictures gallery in New York, she plays the veteran
a woman. In the series, which starts May 5 at Metro
before — images that confront what aging means to
They are more explicitly about herself than ever
62, has produced her first new photos in five years.
with health issues and getting older,” Ms. Sherman,
after a sabbatical from the studio “coming to terms
iconic roles our culture has cast women in. Now,
and a matron, a corpse and a clown and other
herself playing a vamp and a secretary, a starlet
She has used that camera and mirror to capture
known what to “do” in this setting.
a career that turned 40 this year, is that she has
beside it, and the one thing she has proved, across
at her camera and the mirror she keeps perched
is posing in her own New York studio, staring out
portrait. Her words seem almost comic, since she
the photographer for guidance as she sat for her
“Tell me what to do,” Cindy Sherman said, asking
“Film Stills” again, only these women are older, and in
say, ‘Oh, she’s just gone back to the whole idea of the
she began this series she was afraid that “people would
being an older woman.” Ms. Sherman said that when
“I, as an older woman, am struggling with the idea of
a more “personal aspect” in her images of aging stars:
images. I’m not revealing anything.” Now she admits to
of makeup that I’m trying to obliterate myself in the
Sherman insisted that “I’m under so many layers
surrounding piles of false nails. Back in 1999, Ms.
place at a studio table rimmed with 15 wig stands,
makeup and hair. The interview in mid-April took
Sherman has always done her own costumes and
On top of handling her own lights and cameras, Ms.
use myself.”
to work completely alone, so instead of using models I
autobiographical. They’re not fantasies of mine. I like
myself the way I would use a mannequin. They’re not
she was adamant that they were not about her: “I use
when Ms. Sherman first explained her images to me,
made less of an effort to do so.Seventeen years ago,
The big surprise in her recent work is that she has
myself, how much more can I try to change myself?”
‘God, this is the last time I do this.’ I’m so sick of using
so long: “When I first started this series, I thought
she’s grown tired of the stills she’s been making for
versions of her still photos. She simply knows that
means directing feature films or coming up with video
her hair in a ponytail. So far, she has no idea if that
Prada trousers and a blue short-sleeve sweater, with
see where I go,” she said, jauntily dressed in plaid
“I want to start playing with moving images, and we’ll
set to deepen.
Sherman revealed, her love affair with Hollywood looks
dolled-up in Jazz Age furs and pearls. And now, as Ms.
are especially clear in her latest images, where she’s
of her photos’ strong roots in Hollywood. Those roots
deep Sherman holdings to the local audience, because
they’re survivors.”
been through a lot, and
“They look like they’ve
21
Sherman 22
color.’” Those “Untitled Film Stills” were the 69 blackand-white photos, seemingly of actresses in B movies, that shot Ms. Sherman to fame in the early 1980s — and that started out selling for all of $200. A risk of repetition has obviously been there with each series of images in which she has posed as other women. With the latest photos, however, she’s closer to representing something fresh: Other women standing in for her. Ms. Sherman described a typical movie star from the photos as a woman “who is now maybe in 1960, but she is still stuck in the 1920s, so she’s still dressed or coifed that way.” The work obviously tips its hat to “Sunset Boulevard,” but without that movie’s condescension toward its mature star. Ms. Sherman said she was especially taken with the incongruity she’s put into her images: “When you look at the real publicity shots or the images of the actresses from those days” — her studio walls are papered with them — “they’re all young, of course, and yet these women clearly aren’t.” Ms. Sherman said she feels solidarity with Mary Beard,
“a hybrid of photography
and performance art that
reveals femininity to be an
effect of representation.”
leading ladies should be thought of as the aspiring
starlets of those “Film Stills” 40 years on, after they’ve
work for the last several decades. She describes the
returned to a tenderness that hasn’t been seen in her
of women her own age, Ms. Sherman seems to have
in being happy with being single.” With her pictures
also left her more mature — “in a really good place,
from relationship to relationship, growing older has
least, aging can have benefits. After years of bouncing
25-year-old macaw), says that on the romantic front, at
who described herself as “single, except for my bird” (a
have not had work done look like. Get it?” Ms. Sherman,
message to men. “That is what 59-year-old women who
are looking at a 59-year-old woman,” is Ms. Beard’s
a campaign for a woman’s right to age today: “You
leave behind the battles of ancient Rome to begin
learned how to be a secretary from movies as much as
images she’s seen of other women. That is, a woman
that a woman’s identity is formed, and limited, by the
confirm the reading that has made them famous:
New York TimesTaken one by one, the “Film Stills”
Sherman in her studio. Credit Clement Pascal for The
that character?’” Some of the gowns used by Cindy
guys will remember me,’ or ‘How about this face, or
on somebody else’s face, and say, ‘Maybe now you
forget about me!’ It was easy to erase myself and put
running after them, saying ‘Hey, remember me? Don’t
desperate to please. “I felt like this straggler that was
family with four much older siblings and found herself
roots in her childhood, when she was growing up in a
photos. Their ever-changing self-presentation has
now willing to see aspects of herself even in her early
Thanks to years of therapy, said Ms. Sherman, she is
achieved success and come out the other side.
images as “the most sincere things that I’ve done — that
a classics scholar, who has recently felt obliged to
aren’t full of irony, or caricature, or cartooniness —
her about being a C.E.O.
from business school. Not many images could teach
since the ‘Film Stills.’” It could even be that her mature
In the words of the scholar Douglas Crimp, who
gave the 25-year-old artist her first coverage in the
elite journal October, the “Film Stills” are “a hybrid
of photography and performance art that reveals
femininity to be an effect of representation.” That’s
what attracted Eli and Edythe Broad to Ms. Sherman’s
“Film Stills” back in October of 1982, when they came
across them at Metro Pictures, which has represented
Ms. Sherman for 36 years. “We were not photography
collectors, but we saw something there that went well
beyond photography,” Mr. Broad recalled. Artificial
nails litter a desk. Credit Clement Pascal for The New York Times
Taken as a whole, the shifting identity that runs across
all 69 women in the “Film Stills” may also reflect
23
24
Portraits feature called “Office Killer.” When it came out, the
career, in 1996, when she was invited to direct a horror
as a much bigger effort that came halfway into her
six tiny films that Ms. Sherman made in college as well
A catalog essay by the curator Philipp Kaiser mentions
to make next.
that she might even star in whatever movie she goes on
with the director Sofia Coppola in which she admits
show’s catalog, Ms. Sherman includes a conversation
a 1959 melodrama by the director Douglas Sirk. In the
named her Broad survey “The Imitation of Life,” after
Clement Pascal for The New York Times Ms. Sherman
a pervasive influence.” A shelf in her studio. Credit
its ability to encapsulate so much information, was
phone interview. “The grammar of the filmic shot, and
of the realm,” the painter David Salle said in a recent
produced still photos and paintings, film was the “coin
she and her first peers, the Pictures Generation, mostly
that she is considering a turn to film itself. Although
themes of “Film Stills,” maybe it shouldn’t surprise us
If Ms. Sherman’s works have returned to the cinematic
relief with a chisel — or an Instagram filter.
in another, clouds look like they’ve been carved into
though tweaked with some Photoshop mirror function;
tree reach out from the center in perfect symmetry, as
their digital origins. In one image, the branches of a
the landscapes behind her, many of which show off
against a green screen, then used a computer to insert
at our digitized present. Ms. Sherman shot herself
me”) her new images of old-time film stars also hint
superficialities of social media (“it seems so vulgar to
Although Ms. Sherman expresses contempt for the
Shermanalia into our culture.
Instagram selfie stream has roots in the infiltration of
age. The deliberate shape shifting that goes on in an
on, forming a new view of femininity in a postmodern
about as iconic as the Hollywood ones she once riffed
her role as Star. Some of her images have become just
much as $500,000, is now established (or ensnared) in
so clear. Ms. Sherman, whose new photos sell for as
artist has lost the shyness and hesitation that was once
Helene Winer, a founder of Metro Pictures, said the
in an art world that didn’t have an obvious role for her.
daughter trying to find her place in the world, and then
the real predicament of a single person: A youngest
as well.”
want, and to make other people understand what I want
some ways I am better equipped to understand what I
she’s pretty sure she’ll be better at filling the role: “In
that she’ll turn out to have more skills as a director, but
decades further on, the artist said she can’t guarantee
wasn’t comfortable telling people what to do.” Two
who Ms. Sherman was at the time: “As a director, she
Ms. Winer blames the movie’s failure, if it was that, on
team effort.
may not have been the best preparation for a movie’s
recognizes that 20 years of working alone in the studio
effort — she still gets a kick out of its gore — but she
that feels dated. Ms. Sherman isn’t ashamed of the
whole gets bogged down in wooden acting and camp
scenes come off as promisingly Shermanesque, but the
panned it as “sadly inept.” Streamed today, individual
Ms. Smith’s movie-critic colleague Stephen Holden
as “a fascinating if lumpish bit of Shermaniana,” while
New York Times art critic Roberta Smith described it
25
Q/A Reading 1.
What are the advantages of a multiple column grid.? It gives you more options for text. While single-column grids work well for simple documents, multicolumn grids provide flexible formats for publications that have a complex hierarchy or that integrate text and illustrations. The more columns you create, the more flexible your grid becomes.
2.
How many characters is optimal for a line length? words per line?
50-60 are optional per line.
3.
Why is the baseline grid used in design? Baseline grids serve to anchor all (or nearly all) layout elements to a common rhythm. Create a baseline grid by choosing the typesize and leading of your text, such as 10-pt Scala Pro with 12 pts leading (10/12). Avoid auto leading so that you can work with whole numbers that multiply and divide cleanly. Use this line space increment to set the baseline grid in your document preferences.
4.
What are reasons to set type justified? ragged (unjustified)? Choosing to align text in justified, centered, or ragged columns is a fundamental typographic act. Each mode of alignment carries unique formal qualities, cultural associations, and aesthetic risks.
5.
What is a typographic river? rivers of white, are gaps in typesetting, which appear to run through a paragraph of text, due to a coincidental alignment of spaces.
6.
What does clothesline, hangline or flow line mean? In addition to creating vertical zones with the columns of the grid, you can also divide the page horizontally. For example, an area across the top can be reserved for images and captions, and body text can “hang� from a common line. Graphic designers call this a hang line.
7.
What is type color/texture mean? A visual hierarchy helps readers scan a text, knowing where to enter and exit and how to pick and choose among its offerings. Emphasizing a word or phrase within a body of text usually requires only one signal. Italic is the standard form of emphasis. There are many alternatives, however, including boldface, small caps, or a change in color.
8.
How does x-height effect type color? If you want to mix font families, such as Scala and Helvetica, adjust the sizes so that the x-heights align.
9.
What are some ways to indicate a new paragraph? In the seventeenth century, it became standard to indent the first line of a paragraph and break the line at the end. Commercial printing tends to embrace fragmentation over wholeness, allowing readers to sample bits and pieces of text. Modern literary forms such as the interview invite designers to construct inventive typographic systems. In the beginning of a text, the reader needs an invitation to come inside. Enlarged capitals, also called versals, commonly mark the entrance to a chapter in a book or an article in a magazine. Many medieval manuscripts are illuminated with elaborately painted rubrics. This tradition continued with the rise of the printing press. At first, initials were hand-painted onto printed pages, making mass-produced books resemble manuscripts, which were more valuable than printed books. Initials soon became part of typography.
8
15 Magazine Covers for Inspiration.
Thoughts These magazine spreads are great inspiration for me because the title
of the work is kept the same consistantly and the hierachy is phenomi-
nal. The title is the first thing people will see when looking at a magizine rack, making it memorable. Also the subjects of the cover take up at-
least 75% of the background at all times. The use of color is also strategically used, making the viewers eye draw to the magazine cover itself.
Also, another feature I noticed about the magazine spreads I chose was that the title on the covers was usually highly constrasted against the
cover. In other words, if the picture on the cover was very light, then the title was dark letters. I thought this was instresting becuase it built on
that hiearchy because ven through the picture is the largest thing on the cover, it is that title of the magazine that the viewer will see first,
9
10 Magazine Cover Ideas
Photogragh Vol. 1 November 2017
Featuring the work of Cindy Sherman
Vol. 1 November 2017
Featuring the work of Cindy Sherman
Featuring the work of Cindy Sherman
Photogragh Vol. 1 November 2017
Photogragh
Featuring the work of Cindy Sherman
Vol. 1 November 2017
Featuring the work of Cindy Sherman
Vol. 1 November 2017
Photogragh
Vol. 1 November 2017
Photogragh
Featuring the work of Cindy Sherman
Photogragh
Featuring the work of Cindy Sherman
Vol. 1 November 2017
Photogragh Vol. 1 November 2017
Featuring the work of Cindy Sherman
Vol. 1 November 2017
Photogragh Featuring the work of Cindy Sherman
Featuring the work of Cindy Sherman
Photogragh Vol. 1 November 2017
Round 2 Cindy Sherman Spreads (2 Separate Ideas)
BY BLAKE GOPNIK
COLOR MAGAZINE
2
3
4
turned 40 this year, is that she
has proved, across a career that
beside it, and the one thing she
and the mirror she keeps perched
studio, staring out at her camera
is posing in her own New York
seem almost comic, since she
sat for her portrait. Her words
photographer for guidance as she
Sherman
the
“Tell me what to do,” Cindy
like they’ve been through a lot,
women,” she said. “They look
years. “I relate so much to these
Garbo and others in their twilight
avatars of Gloria Swanson, Greta
Golden Age, turning herself into
veteran leading ladies of cinema’s
gallery in New York, she plays the
starts May 5 at Metro Pictures
to a woman. In the series, which
that confront what aging means
herself than ever before — images
They are more explicitly about
to present his deep Sherman
said
speaking
exhibition. Eli Broad, its founder,
lifetime’s work as its first special
in Los Angeles will feature her
June the new Broad museum
remodeled Metro Pictures, in
show in May that inaugurates a
$6 million. In addition to the
has sold at auction for more than
Venice Biennale, and her work
at MoMA, Documenta and the
MacArthur Fellowship to shows
an artist could want, from a
asking
has known what to “do” in this
and they’re survivors. And you
said,
setting.She has used that camera
holdings to the local audience,
especially
excited
into avatars of aging starlets in
Ms.
now, as Ms. Sherman revealed,
in Jazz Age furs and pearls. And
images, where she’s dolled-up
are especially clear in her latest
roots in Hollywood. Those roots
is
Angeles,
and mirror to capture herself
can see some of the pain in there,
because of her photos’ strong
Los
playing a vamp and a secretary, a
but they’re looking forward and
from
starlet and a matron, a corpse and
he
a clown and other iconic roles our
moving on.”
after a sabbatical from the studio
her latest series. Ms. Sherman’s
her love affair with Hollywood
culture has cast women in. Now, “coming to terms with health
virtuosic acts of self-presentation
herself
issues and getting older,” Ms.
have won her nearly every reward
turned
Sherman, 62, has produced her
Sherman
first new photos in five years.
Untitled #153 1958
5
6
video versions of her still photos.
has no idea if that means directing feature films or coming up with
and a blue short-sleeve sweater, with her hair in a ponytail. So far, she
we’ll see where I go,” she said, jauntily dressed in plaid Prada trousers
looks set to deepen.“I want to start playing with moving images, and
took place at a studio table rimmed with 15 wig stands, surrounding
her own costumes and makeup and hair. The interview in mid-April
of handling her own lights and cameras, Ms. Sherman has always done
work completely alone, so instead of using models I use myself.”On top
They’re not autobiographical. They’re not fantasies of mine. I like to
$200. A risk of repetition has obviously been there with each series of
to fame in the early 1980s — and that started out selling for all of
photos, seemingly of actresses in B movies, that shot Ms. Sherman
in color.’” Those “Untitled Film Stills” were the 69 black-and-white
whole idea of the “Film Stills” again, only these women are older, and
so many layers of makeup that I’m trying to obliterate myself in the With the latest photos, however, she’s closer to representing
images in which she has posed as other women.
She simply knows that she’s grown tired of the stills she’s been making
images. I’m not revealing anything.”
piles of false nails. Back in 1999, Ms. Sherman insisted that “I’m under for so long: “When I first started this series, I thought ‘God, this is the
she has made less of an effort to do so.Seventeen years ago, when Ms.
I try to change myself?” The big surprise in her recent work is that
was afraid that “people would say, ‘Oh, she’s just gone back to the
older woman.” Ms. Sherman said that when she began this series she
stars: “I, as an older woman, am struggling with the idea of being an
Now she admits to a more “personal aspect” in her images of aging
“Sunset Boulevard,” but without that movie’s condescension toward
still dressed or coifed that way.” The work obviously tips its hat to
is now maybe in 1960, but she is still stuck in the 1920s, so she’s
described a typical movie star from the photos as a woman “who
something fresh: Other women standing in for her Ms. Sherman
Sherman first explained her images to me, she was adamant that they
last time I do this.’ I’m so sick of using myself, how much more can
were not about her: “I use myself the way I would use a mannequin.
7
Cindy Sherman, Untitled Film Still #58, 1980. Gelatin silver print, 20.3 x 25.4 cm, edition 1/10. Solomon R. Guggenheim Museum, Gift, Ginny Williams 97.4611
its mature star. Ms. Sherman said she was especially taken with the
incongruity she’s put into her images: “When you look at the real
publicity shots or the images of the actresses from those days” —
her studio walls are papered with them — “they’re all young, of
course, and yet these women clearly aren’t.” Ms. Sherman said she
feels solidarity with Mary Beard, a classics scholar, who has recently
felt obliged to leave behind the battles of ancient Rome to begin a
campaign for a woman’s right to age today: “You are looking at a
59-year-old woman,” is Ms. Beard’s message to men. “That is what
59-year-old women who have not had work done look like. Get it?”
Ms. Sherman, who described herself as “single, except for my bird”
(a 25-year-old macaw), says that on the romantic front, at least,
aging can have benefits. After years of bouncing from relationship
to relationship, growing older has also left her more mature — “in
a really good place, in being happy with being single.” With her
pictures of women her own age, Ms. Sherman seems to have returned
to a tenderness that hasn’t been seen in her work for the last several
decades. She describes the images as “the most sincere things that
I’ve done — that aren’t full of irony, or caricature, or cartooniness
— since the ‘Film Stills.’” It could even be that her mature leading
ladies should be thought of as the aspiring starlets of those “Film
Stills” 40 years on, after they’ve achieved success and come out the
other side. Thanks to years of therapy, said Ms. Sherman, she is now
willing to see aspects of herself even in her early photos.
Their ever-changing self-presentation has roots in her childhood,
when she was growing up in a family with four much older siblings
and found herself desperate to please. “I felt like this straggler that
was running after them, saying ‘Hey, remember me? Don’t forget
about me!’ It was easy to erase myself and put on somebody else’s
face, and say, ‘Maybe now you guys will remember me,’ or ‘How
about this face, or that character?’” Some of the gowns used by
Cindy Sherman in her studio. Credit Clement Pascal for The New
York TimesTaken one by one, the “Film Stills” confirm the reading
that has made them famous: that a woman’s identity is formed, and
limited, by the images she’s seen of other women. That is, a woman
learned how to be a secretary from movies as much as from business
school. Not many images could teach her about being a C.E.O.In the
words of the scholar Douglas Crimp, who gave the 25-year-old artist
her first coverage in the elite journal October, the “Film Stills” are “a
hybrid of photography and performance art that reveals femininity to
be an effect of representation.” That’s what attracted Eli and Edythe
Broad to Ms. Sherman’s “Film Stills” back in October of 1982, when
they came across them at Metro Pictures, which has represented Ms.
Sherman for 36 years. “We were not photography collectors, but we
saw something there that went well beyond photography,” Mr. Broad
recalled. Artificial nails litter a desk. Credit Clement Pascal for The
New York TimesTaken as a whole, the shifting identity that runs
across all 69 women in the “Film Stills” may also reflect the real
predicament of a single person: A youngest daughter trying to find
her place in the world, and then in an art world that didn’t have an
obvious role for her. Helene Winer, a founder of Metro Pictures, said
the artist has lost the shyness and hesitation that was once so clear.
8
in her role as Star. Some of her
now established (or ensnared)
sell for as much as $500,000, is
Ms. Sherman, whose new photos
the show’s catalog, Ms. Sherman
by the director Douglas Sirk. In
of Life,” after a 1959 melodrama
her Broad survey “The Imitation
York Times Ms. Sherman named
Clement Pascal for The New understand what I want as well.”
want, and to make other people
equipped to understand what I
director Sofia Coppola in which
includes a conversation with the she admits that she might even
images have become just about she
star in whatever movie she goes
forming
a new view of femininity in a
on to make next. A catalog essay
Although Ms. Sherman expresses
a horror feature called “Office
when she was invited to direct
halfway into her career, in 1996,
as a much bigger effort that came
on,
postmodern age. The deliberate
by the curator Philipp Kaiser
contempt for the superficialities
Killer.”
riffed
shape shifting that goes on in an
mentions six tiny films that Ms.
of social media (“it seems so
once
Instagram selfie stream has roots
as iconic as the Hollywood ones
in the infiltration of Shermanalia
vulgar to me”) her new images of
Sherman made in college as well
into our culture.
old-time film stars also hint at our
many of which show off their
insert the landscapes behind her,
screen, then used a computer to
shot
panned
colleague
while Ms. Smith’s movie-critic
lumpish bit of Shermaniana,”
described it as “a fascinating if
Times art critic Roberta Smith
When it came out, the New York
digitized present. Ms. Sherman
digital origins. In one image, the
Streamed
as
inept.”
individual
“sadly
today,
surprise us that she is considering
of “Film Stills,” maybe it shouldn’t
returned to the cinematic themes
If Ms. Sherman’s works have
the movie’s failure, if it was that,
team effort.Ms. Winer blames
the best preparation for a movie’s
in the studio may not have been
that 20 years of working alone
of its gore — but she recognizes
effort — she still gets a kick out
green
branches of a tree reach out from
scenes come off as promisingly
a turn to film itself. Although she
on who Ms. Sherman was at the
a
the center in perfect symmetry,
Shermanesque, but the whole
and her first peers, the Pictures
time: “As a director, she wasn’t
against
as though tweaked with some
gets bogged down in wooden
Generation, mostly produced still
comfortable telling people what
herself
Photoshop mirror function; in
acting and camp that feels dated.
Holden
another, clouds look like they’ve
Stephen
been carved into relief with a
photos and paintings, film was the
to do.” Two decades further on,
Ms. Sherman isn’t ashamed of the
it
chisel — or an Instagram filter.
“coin of the realm,” the painter
the artist said she can’t guarantee
of
that she’ll turn out to have more
grammar
interview.
skills as a director, but she’s pretty
“The
the filmic shot, and its ability to
David Salle said in a recent phone
encapsulate so much information,
role: “In some ways I am better
sure she’ll be better at filling the
was a pervasive influence.” A shelf in her studio. Credit
Untitled #213. 1989
9
Idea Number 2
BY BLAKE GOPNIK
COLOR MAGAZINE
2
3
4
Untitled #153 1958
5
culture has cast women in. Now,
clown and other iconic roles our
and a matron, a corpse and a
vamp and a secretary, a starlet
to capture herself playing a
has used that camera and mirror
what to “do” in this setting.She
this year, is that she has known
across a career that turned 40
the one thing she has proved,
keeps perched beside it, and
her camera and the mirror she
New York studio, staring out at
since she is posing in her own
words
she sat for her portrait. Her
photographer for guidance as
Sherman
comic,
the
“Tell me what to do,” Cindy
ponytail. So far, she has no idea if
sleeve sweater, with her hair in a
Prada trousers and a blue short-
she said, jauntily dressed in plaid
images, and we’ll see where I go,”
want to start playing with moving
Hollywood looks set to deepen.“I
revealed, her love affair with
pearls. And now, as Ms. Sherman
dolled-up in Jazz Age furs and
in her latest images, where she’s
Those roots are especially clear
strong
audience, because of her photos’
Sherman holdings to the local
excited
Los Angeles, said he is especially
Broad, its founder, speaking from
as its first special exhibition. Eli
will feature her lifetime’s work
Broad museum in Los Angeles
Metro Pictures, in June the new
seem
almost
asking
after a sabbatical from the studio
that means directing feature films
said,
“coming to terms with health
or coming up with video versions
ladies of cinema’s Golden Age,
she plays the veteran leading
Pictures gallery in New York,
which starts May 5 at Metro
means to a woman. In the series,
images that confront what aging
in her recent work is that she
change myself?” The big surprise
how much more can I try to
this.’ I’m so sick of using myself,
‘God, this is the last time I do
first started this series, I thought
been making for so long: “When I
grown tired of the stills she’s
She simply knows that she’s
Hollywood.
turning herself into avatars of
has made less of an effort to do
in
Gloria Swanson, Greta Garbo
so.Seventeen years ago, when
roots
deep
issues and getting older,” Ms.
of her still photos.
his
Sherman, 62, has produced her
present
first new photos in five years.
to
They are more explicitly about
and others in their twilight
Ms. Sherman first explained her
herself than ever before —
years. “I relate so much to these
women are older, and in color.’”
women,” she said. “They look
Those
images to me, she was adamant
were
that they were not about her:
I’m trying to obliterate myself
B movies, that shot Ms. Sherman
like they’ve been through a lot,
in the images. I’m not revealing
to fame in the early 1980s — and
“I use myself the way I would autobiographical.
anything.”
that started out selling for all
and they’re survivors. And you
fantasies of mine. I like to work
Now she admits to a more
of $200. A risk of repetition has
can see some of the pain in there,
completely alone, so instead of
“personal aspect” in her images
obviously been there with each
use a mannequin. They’re not
Ms. Sherman turned herself using models I use myself.”On
of aging stars: “I, as an older
series of images in which she has
but they’re looking forward and
into avatars of aging starlets in top of handling her own lights
woman, am struggling with the
posed as other women.
moving on.”
her latest series. Ms. Sherman’s
and cameras, Ms. Sherman has
idea of being an older woman.”
69
closer
black-and-white
to
representing
photos, seemingly of actresses in
the
Stills”
virtuosic acts of self-presentation
The
always done her own costumes
Ms. Sherman said that when she
Film
every and
began this series she was afraid
“Untitled
have
interview in mid-April took place
that “people would say, ‘Oh, she’s
not
reward an artist could want,
at a studio table rimmed with
With the latest photos, however,
They’re
from a MacArthur Fellowship
15 wig stands, surrounding piles
she’s
nearly
to shows at MoMA, Documenta
of false nails. Back in 1999, Ms.
just gone back to the whole idea of
her
and the Venice Biennale, and
the “Film Stills” again, only these
won
her work has sold at auction
Sherman insisted that “I’m under
hair.
for more than $6 million. In
so many layers of makeup that
and
addition to the show in May
makeup
that inaugurates a remodeled
6
Cindy Sherman, Untitled Film Still #58, 1980. Gelatin silver print, 20.3 x 25.4 cm, edition 1/10. Solomon R. Guggenheim Museum, Gift, Ginny Williams 97.4611
7
something fresh: Other women Ms. Sherman, she is now willing of
the
for her. Helene Winer, a founder by the curator Philipp Kaiser
on to make next. A catalog essay
star in whatever movie she goes
to relationship, growing older
of bouncing from relationship
can have benefits. After years
romantic front, at least, aging
old macaw), says that on the
except for my bird” (a 25-year-
described herself as “single,
Get it?” Ms. Sherman, who
not had work done look like.
59-year-old women who have
message to men. “That is what
old woman,” is Ms. Beard’s
“You are looking at a 59-year-
a woman’s right to age today:
Rome to begin a campaign for
behind the battles of ancient
has recently felt obliged to leave
Beard, a classics scholar, who
she feels solidarity with Mary
aren’t.”
and yet these women clearly
“they’re all young, of course,
walls are papered with them —
from those days” — her studio
or the images of the actresses
look at the real publicity shots
into her images: “When you
with the incongruity she’s put
said she was especially taken
its mature star. Ms. Sherman
movie’s condescension toward
Boulevard,” but without that
obviously tips its hat to “Sunset
or coifed that way.” The work
1920s, so she’s still dressed
but she is still stuck in the
“who is now maybe in 1960,
at Metro Pictures, which has
when they came across them
Stills” back in October of 1982,
Broad to Ms. Sherman’s “Film
what attracted Eli and Edythe
effect of representation.” That’s
that reveals femininity to be an
photography and performance art
“Film Stills” are “a hybrid of
the elite journal October, the
old artist her first coverage in
Crimp, who gave the 25-year-
the words of the scholar Douglas
teach her about being a C.E.O.In
school. Not many images could
movies as much as from business
how to be a secretary from
women. That is, a woman learned
images
is formed, and limited, by the
famous: that a woman’s identity
the reading that has made them
one, the “Film Stills” confirm
New York TimesTaken one by
Credit Clement Pascal for The
Sherman in her studio.
Some of the gowns used by Cindy
this face, or that character?’”
remember me,’ or ‘How about
say, ‘Maybe now you guys will
on somebody else’s face, and
was easy to erase myself and put
me? Don’t forget about me!’ It
them, saying ‘Hey, remember
straggler that was running after
desperate to please.“I felt like this
older siblings and found herself
up in a family with four much
childhood, when she was growing
presentation has roots in her
Their
other
the filmic shot, and its ability to
interview.
David Salle said in a recent phone
“coin of the realm,” the painter
photos and paintings, film was the
Generation, mostly produced still
and her first peers, the Pictures
a turn to film itself. Although she
surprise us that she is considering
of “Film Stills,” maybe it shouldn’t
returned to the cinematic themes
If Ms. Sherman’s works have
chisel — or an Instagram filter.
been carved into relief with a
another, clouds look like they’ve
Photoshop mirror function; in
as though tweaked with some
the center in perfect symmetry,
branches of a tree reach out from
digital origins. In one image, the
many of which show off their
insert the landscapes behind her,
screen, then used a computer to
shot
time film stars also hint at our
me”) her new images of old-
media (“it seems so vulgar to
for the superficialities of social
Sherman
into our culture. Although Ms.
in the infiltration of Shermanalia
Instagram selfie stream has roots
shape shifting that goes on in an
postmodern age. The deliberate
a new view of femininity in a
she
green
digitized present. Ms. Sherman
as iconic as the Hollywood ones
images have become just about
in her role as Star. Some of her
now established (or ensnared)
sell for as much as $500,000, is
Ms. Sherman, whose new photos
hesitation that was once so clear.
understand what I want as well.”
want, and to make other people
equipped to understand what I
role: “In some ways I am better
sure she’ll be better at filling the
skills as a director, but she’s pretty
that she’ll turn out to have more
to do.” Two decades further on,
comfortable telling people what
time: “As a director, she wasn’t
on who Ms. Sherman was at the
the movie’s failure, if it was that,
team effort.Ms. Winer blames
the best preparation for a movie’s
in the studio may not have been
that 20 years of working alone
of its gore — but she recognizes
effort — she still gets a kick out
Ms. Sherman isn’t ashamed of the
acting and camp that feels dated.
gets bogged down in wooden
Shermanesque, but the whole
scenes come off as promisingly
Streamed
panned
colleague
while Ms. Smith’s movie-critic
lumpish bit of Shermaniana,”
described it as “a fascinating if
Times art critic Roberta Smith
When it came out, the New York
Killer.”
a horror feature called “Office
when she was invited to direct
halfway into her career, in 1996,
as a much bigger effort that came
Sherman made in college as well
mentions six tiny films that Ms.
said
to see aspects of herself even in artist has lost the shyness and
has also left her more mature —
represented Ms. Sherman for 36
encapsulate so much information,
Pictures,
standing in for her Ms. Sherman her early photos.
“in a really good place, in being
years. “We were not photography
was a pervasive influence.”
Metro
described a typical movie star
happy with being single.” With
collectors, but we saw something
A shelf in her studio. Credit
from the photos as a woman
her pictures of women her own
there that went well beyond
Clement Pascal for The New
self-
age, Ms. Sherman seems to have
photography,”
York Times Ms. Sherman named
ever-changing
returned to a tenderness that
recalled. Artificial nails litter a
her Broad survey “The Imitation
Mr.
of
contempt
a
grammar
against
expresses
herself
“The
forming
hasn’t been seen in her work
desk. Credit Clement Pascal for
of Life,” after a 1959 melodrama
on,
for the last several decades. She
The New York TimesTaken as a
by the director Douglas Sirk. In
riffed
describes the images as “the
whole, the shifting identity that
the show’s catalog, Ms. Sherman
once
most sincere things that I’ve
runs across all 69 women in the
includes a conversation with the
youngest
as
inept.”
individual
“sadly
the artist said she can’t guarantee
today,
Holden
done — that aren’t full of irony,
“Film Stills” may also reflect
director Sofia Coppola in which
A
Stephen
or caricature, or cartooniness —
the real predicament of a single
she admits that she might even
on,
it
since the ‘Film Stills.’” It could
daughter
years
said
even be that her mature leading
person:
40
Sherman
ladies should be thought of as
trying to find her place in the
Ms.
the aspiring starlets of those
world, and then in an art world
Stills”
of
“Film
seen
after they’ve achieved success
that didn’t have an obvious role
she’s
and come out the other side.
Broad
Thanks to years of therapy, said
8
Untitled #213. 1989
9
10
Round 3 Cindy Sherman Spreads
2
Sherman's life began in 1954, in Glen Ridge, New Jersey, a suburb of New York City. Her family having moved shortly after her birth, Sherman grew up as the youngest of five children in the town of Huntington, Long Island. Unlike some budding artists, Sherman was not particularly involved in the arts as a young person. Sherman's parents were not involved in the arts; her father made a living as an engineer and her mother worked as a reading teacher. Born relatively late in her parents' lives, Sherman's
resentation of women in society, the media and the nature of the creation of art.
BY BLAKE GOPNIK
By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging and important questions about the role and rep-
PHOTOGRAPH
Nov. 2017
UNTITLED
3
WORK OF CINDY SHERMAN
Untitled #153 1958
father was retired by the time she was in fifth grade. Sherman has said that, "It wasn't until college that I had any concept of what was going on in the art world. My idea of being an artist as a kid was a courtroom artist or one of those boardwalk artists who do caricatures. My parents had a book of, like, the one hundred one beautiful paintings, which included Dali and Picasso among the most recent artists." Despite her parents lack of artistic interest, they were supportive of her choice to enter art
4
school after finishing high school, though, according to Sherman, her mother did caution her to "take a few teaching courses just in case." Thus, Sherman's exploration of art began at the State University College at Buffalo. Sherman's career at Buffalo began much differently then it ended. As a freshman, Sherman set out to study painting until one day, when she realized that she had enough. Frustrated with the limitations of painting and feeling like she had
done all that she could, she gave it up. Sherman has said that she felt that " . . .there was nothing more to say [through painting]. I was meticulously copying other art and then I realized I could just use a camera and put my time into an idea instead." And this is explicitly what she did. In retrospect, Sherman has expressed that she never could have succeeded as a painter, stating that she is unable to react to painting in anything more than a visceral way. Lacking the critical connection needing to
PHOTOGRAPH
“THEY LOOK LIKE
THEY’VE BEEN
THROUGH A LOT,
AND THEY’RE
SURVIVORS.”
Nov. 2017
5
Untitled, 2016
proceed with painting, Sherman turned to photography, which she studied for the remainder of her time at Buffalo. During this time, she met a person who was to become very important in her life: fellow artist Robert Longo. Together with Longo and fellow student Charles Clough, Sherman formed Hallwalls, an independent artists' space where she and fellow artists exhibited. After Sherman's 1976 graduation, she decided to move to New York City to embark upon her career in art. Taking a loft on Fulton Street in lower Manhattan, Sherman began taking photographs of herself. These photographs would come to be known as the Untitled Film Stills , perhaps the most well
6
known and recognizable work of Sherman's career thus far. In these photographs, begun in 1977, Sherman places herself in the roles of B-movie actresses. Her photographs show her dressed up in wigs, hats, dresses, clothes unlike her own, playing the roles of characters. While many may mistake these photographs for self-portraits, these photographs only play with elements of self-portraiture and are really something quite different. In each of these photographs, Sherman plays a type -- not an actual person, but a self-fabricated fictional one. There is the archetypal housewife, the prostitute, the woman in distress, the woman in tears, the dancer, the actress, and the malleable, chameleon-
like Sherman plays all of these characters. For a work of art to be considered a portrait, the artist must have intent to portray a specific, actual person. This can be communicated through such techniques as naming a specific person in the title of the work or creating an image in which the physical likeness leads to an emotional individuality unique to a specific person. While these criteria are not the only ways of connoting a portrait, they are just two examples of how Sherman carefully communicates to the viewer that these works are not meant to depict Cindy Sherman the person. By titling each of the photographs "Untitled", as well as numbering them, Sherman
Cindy Sherman, Untitled Film Still #58, 1980 PHOTOGRAPH
“Believing in one’s own
art becomes harder
and harder when
the public response
grows fonder.�
Nov. 2017
7
depersonalizes the images. There are also very few clues as to Sherman's personality in the photographs - each one is so unique and ambiguous that the viewer is left with more confusion than clarity over Sherman's true nature. Sherman completed the project three years later, in 1980, when she "ran out of clichés" with which to work. This series gave Sherman much publicity and critical acclaim; she had her first solo show at the nonprofit space, the Kitchen, in New York City. In 1980 Sherman also created a series of what she called "Rear-Screen Projections" in which, similarly to the Film Stills, Sherman dressed up and paraded against a projected slide background. In the year, 1981, Sherman was commissioned by the respected magazine Artforum to do a "centerfold" for one of their upcoming issues. Sherman proceeded to submit a series of images with a cohesive aesthetic look: the camera was placed above Sherman, who was often crouched on the ground or made to look like she was in a state of reverie. This series, as well as an additional series of Sherman in a pink robe, was rejected by Artforum 's editor, Ingrid Sischy, who claimed many times that these photographs "might be misunderstood." Sherman went on to change her style almost entirely in what are often referred to as the Disasters and Fairy Tales series. For the first time in her public career, Sherman was not the model in all of the images. Shot from 1985 until 1989, these images are far more grotesque than Sherman's earlier work. Often intentionally dressing to look scary and deformed, Sherman sets herself in strange, indefinable settings which often feature oddly colored lighting in shades of blue, green and red. At times, Sherman employs dolls parts or prosthetic body parts to substitute for her own and many a scene is strewn with vomit, mold and other vile substances. Sherman's intent is to explore the disgusting, yet these are things that she admittedly can find beauty
8
in. Sherman's second most known body of work came some time after the Film Stills had already been well received, around 1988-1990. In the History Portraits Sherman again uses herself as model, though this time she casts herself in roles from archetypally famous paintings. While very few specific paintings are actually referenced, one still feels a familiarity of form between Sherman's work and works by great masters. Using prosthetic body parts to augment her own body, Sherman recreates great pieces of art and thus manipulates her role as a contemporary artist working in the twentieth-century. Sherman lived abroad during this time in her life, and even though museums would appear to be the source of inspiration for this series, she is not a fan of museums: "Even when I was doing those history pictures, I was living in Rome but never went to the churches and museums there. I worked out of books, with reproductions. It's an aspect of photograph I appreciate, conceptually: the idea that images can be reproduced and seen anytime, anywhere, by anyone."In 1992 Sherman embarked on a series of photographs now referred to as "Sex Pictures." For the first time, Sherman is entirely absent from these photographs. Instead, she again uses dolls and prosthetic body parts, this time posed in highly sexual poses. Prosthetic genitalia - both male and female - are used often and photographed in extreme closeup. Photographed exclusively in color, these photographs are meant to shock. Sherman continued to work on these photographs for some time and continued to experiment with the use of dolls and other replacements for what had previously been herself.
Untitled #213. 1989
Sherman's life and work has been populated by more than just conceptual photography. She has been married to video artist Michel Auder for over 16 years and has found time in her busy career to add work in motion pictures. In 1997, Sherman's directorial debut, Office Killer, starring Jeanne Trip-
PHOTOGRAPH
“A HYBRID OF
PHOTOGRPHY ART THAT
REVEALS FEMININITY
TO BE AN EFFECT OF
Recently, Sherman has returned to using herself as model. At a recent show at her New York gallery, Metro Pictures, Sherman displayed a series of portrait-like images of herself in the guise of women
the photographs from Film Stills sold for a reported $190,000. This bid was perhaps inspired by the Museum of Modern Art's lead: in 1996, they purchased a complete set from Film Stills for one million dollars. These prices are indicative of Sherman's huge level of success, both critically and financially. Sherman's popularity continues to grow around the world, as she has exhibited countries including Germany, Japan, France.
from California. These women are again simply types - The Personal Trainer, The Ex-Realtor, The Divorcee, etc. Sherman further manipulates the notion of portraiture through the use of conventional portrait signs including the setting of the figure against a neutral background. Unlike some of her early photographs, these are more straightforward images of created characters, not narrative fragments. Sherman continues these projects in New York City, where she currently lives and works.
REPRESENTATION.” plehorn, was released in theatres. A self-proclaimed lover of horror films, Sherman draws on the characteristics of this genre as well as the visual motifs established as a still photographer. Sherman also made an appearance in front of the camera, making a cameo playing herself in John Waters' 1998 comedy Pecker . Because Sherman achieved international success at a relatively young age, her work has had a considerable maturation in value over the past decade. In 1999 the average selling price for one of her photographs was $20,000 to $50,000, a hefty sum for a female photographer. Even more ground-breaking was a 1999 Christie's auction in which one of
Nov. 2017
9
Round 1 Historical Photographer Spreads (3 Separate Ideas)
2
Work of Berenice Abbot PHOTOGRAPH
Documented
Joesph Lust
3
In 1917, Abbott quickly left home and enrolled at Ohio State University to study journalism. Within a two-week period Abbott befriended Sue Jenkins and became disgusted with the university system. Jenkins soon left the university to move to New York where she was engaged to Jimmy Light, a young director of the Famous Provincetown Playhouse. Jenkins encouraged Abbott to come and loaned her the $20 train fare. In 1918 Abbott arrived in the midst of one of New York’s blizzards. Abbott worked several jobs such as a waitress and a yarn dyer. During her time off she volunteered at the playhouse and even played several minor roles. At some time during her life in Greenwich Village, Abbott became interested in sculpture.
Nov. 2017
Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio to make a living. Although France was the birthplace of photography, surprisingly there were few working photographers. One afternoon Man Ray was expressing difficulties with finding a good darkroom assistant. How
MANHATTAN BRIDGE LOOKING UP; November 11, 1936. Built 1909. Chief engineer: C. M. Ingersoll
She was efficient and diligent, and soon found herself immensely enjoying the process. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach me photographic techniques. On day he did suggest that I ought to take some myself; he showed me how the camera worked and I soon began taking some on my lunch break. I would ask friends to come by and I’d take
about me? asked Abbott. Man Ray wanted someone without knowledge of photography, one he could shape and mold and Abbott needed a job. He agreed. And so began Abbott’s photography career.
“I didn’t decide to be a photographer; I just happend to fall into it.”
4
PHOTOGRAPH
Nov. 2017
5
6
Frame House on Cherry Street
Hoboken Ferry Terminal, Barclay Street general view
PHOTOGRAPH
pictures of them. The first I took came out well, which surprised me. I had no idea of becoming a photographer, but the pictures kept coming out and most of them were good. Some were very good and I decided perhaps I could charge something for my work. Her artistic instinct with photographic imaging was natural. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used, and soon paid him more than she was making! This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was the only person I ever worked for and
I was extremely grateful to have a job, to have the opportunity to learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac. Her reputation grew quickly. Clients became friends and Abbott soon had just as much or more business than Man Ray. On June 8, 1926, Abbott had her first solo exhibition at the Jan Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography. Abbott was
consumed by Atget’s work, which she had first seen in Man Ray’s studio. I wanted to see more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just recently died.
A devastating blow, but Atget would never leave Abbott’s heart or mind. A long time friend of Atget’s, Andre Calmettes, had acquired his photographic collection, some 1500 glass plate negatives and 8000 original prints. Abbott feverishly fought to acquire the collection from Calmettes. It took over a year
Nov. 2017
Designer's Window, Bleecker Street general view
7
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
8
of correspondence, and eventually Abbott convinced Calmettes that she should be the one to care and archive Atget’s images and negatives. She not only cared for the collection, but throughout her life, she attempted to gain recognition for his work. Atget is now recognized as one of the great photographers of all time. However, this period of Abbott’s life would soon come to an end. After reading Andre Siegfried’s America Comes of Age, Abbott decided to return to America. Abbott arrived New York in February 1929. The city had grown tremendously. Undoubtedly influenced by Atget who had photographed old Paris, Abbott’s first thought was “old New York” must be photographed from every aspect. Abbott opened a portrait studio in the Hotel des Artistes. Soon some of her portraits and images of the city were being published in magazines such as Vanity Fair, The Saturday Review of Literature, the Saturday Evening Post, Theater Guild Magazine and Fortune.
PHOTOGRAPH
Photography doesn’t teach you to express your emotions; it teaches you how to see.”
Nov. 2017
9
Idea Number 2
Manhattan Bridge Looking up; November 11, 1936.
10
PHOTOGRAPH
Joesph Lust
11
Documented
Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. It did not. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio
playhouse and even played several minor roles. At some time during her life in Greenwich Village, Abbott became interested in sculpture.
Work of Berenice Abbot
In 1917, Abbott quickly left home and enrolled at Ohio State University to study journalism. Within a two-week period Abbott befriended Sue Jenkins and became disgusted with the university system. Jenkins soon left the university to move to New York where she was engaged to Jimmy Light, a young director of the Famous Provincetown Playhouse. Jenkins encouraged Abbott to come and loaned her the $20 train fare. In 1918 Abbott arrived in the midst of one of New York’s blizzards. Abbott worked several jobs such as a waitress and a yarn dyer. During her time off she volunteered at the
Nov. 2017
12
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
“I didn’t decide to be a photographer; I just happend to fall into it.”
PHOTOGRAPH
Nov. 2017
13
14
to make a living. Although France was the birthplace of photography, surprisingly there were few working photographers. One afternoon Man Ray was expressing difficulties with finding a good darkroom assistant. How about me? asked Abbott. Man Ray wanted someone without knowledge of photography, one he could shape and mold and Abbott needed a job. He agreed. And so began Abbott’s photography career. She
was efficient and diligent, and soon found herself immensely enjoying the process. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach me photographic techniques. One day he did, however, suggest that I ought to take some myself; he showed me how the camera worked and I soon began taking some on my lunch break. I would ask friends to come by and I’d take pictures of them. The first I took
came out well, which surprised me. I had no idea of becoming a photographer, but the pictures kept coming out and most of them were good. Some were very good and I decided perhaps I could charge something for my work. Her artistic instinct with photographic imaging was natural. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used, and soon paid him
PHOTOGRAPH
more than she was making! This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was the only person I ever worked for and I was extremely grateful to have a job, to have the opportunity to learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac.Her reputation grew quickly. Clients became friends and Abbott soon had just as
much or more business than Man Ray. On June 8, 1926, Abbott had her first solo exhibition at the Jan Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography. Abbott was consumed by Atget’s work, which she had first seen in
Man Ray’s studio. I wanted to see more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just recently died. A devastating blow, but Atget would never leave Abbott’s heart or mind. A long time friend of Atget’s, Andre Calmettes, had acquired his photographic collection, some
Nov. 2017
Hoboken Ferry Terminal, Barclay Street general view
15
16
1500 glass plate negatives and 8000 original prints. Abbott feverishly fought to acquire the collection from Calmettes. It took over a year of correspondence, and eventually Abbott convinced Calmettes that she should be the one to care and archive Atget’s images and negatives. She not only cared for the collection, but throughout her life, she attempted to gain recognition for his work. Atget is now recognized as one of the great photographers of all time. However, this period of Abbott’s life would soon come to an end. After reading Andre Siegfried’s America Comes of Age, Abbott decided to return to America. Abbott arrived New York in Febru-
ary 1929. The city had grown tremendously. Undoubtedly influenced by Atget who had photographed old Paris, Abbott’s first thought was “old New York” must be photographed from every aspect. Abbott opened a portrait studio in the Hotel des Artistes. Soon some of her portraits and images of the city were being published in magazines such as Vanity Fair, The Saturday Review of Literature, the Saturday Evening Post, Theater Guild Magazine and Fortune.
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
PHOTOGRAPH
17
Frame House on Cherry Street
Photography doesn’t teach you to express your emotions; it teaches you how to see.”
Nov. 2017
18
Joesph Lust
PHOTOGRAPH
Documented
Nov. 2017
Work of Berenice Abbot
19
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
“I didn’t decide to be a photographer; I just happend to fall into it.”
20
PHOTOGRAPH
In 1917, Abbott quickly left home and enrolled at Ohio State University to study journalism. Within a two-week period Abbott befriended Sue Jenkins and became disgusted with the university system. Jenkins soon left the university to move to New York where she was engaged to Jimmy Light, a young director of the Famous Provincetown Playhouse. Jenkins encouraged Abbott to come and loaned her the $20 train fare. In 1918 Abbott arrived in the midst of one of New York’s blizzards. Abbott worked several jobs such as a waitress and a yarn dyer. During her time off she volunteered at the playhouse and even played several
minor roles. At some time during her life in Greenwich Village, Abbott became interested in sculpture.
Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. It did not. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio to make a living. Although France was the birthplace of photography,
Nov. 2017
Frame House on Cherry Street
21
22
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
PHOTOGRAPH
and soon paid him more than she was making! This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was the only person I ever worked for and I was extremely grateful to have a job, to have the opportunity to learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac. Her reputation grew quickly. Clients became friends and Abbott soon had just as much or more business than Man Ray. On June 8, 1926, Abbott had her first solo exhibition at the Jan Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography.
Abbott was consumed by Atget’s work, which she had first seen in Man Ray’s studio. I wanted to see more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just recently died.
A devastating blow, but Atget would never leave Ab-
23
“Photography doesn’t teach you to express your emotions; it teaches you how to see.” surprisingly there were few working other photographers. One afternoon Man Ray was expressing many other difficulties with finding a good darkroom assistant. How about me? asked Abbott. Man Ray wanted someone without knowledge of photography, one he could shape and mold and Abbott needed a job. He agreed. And so began Abbott’s photography career. She was efficient and diligent, and soon found herself immensely enjoying the process. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach me photographic techniques. One day he did, however, suggest that I ought to take some myself; he showed me how the camera worked and I soon began taking some on my lunch break. I would ask friends to come by and I’d take pictures of them. The first I took came out well, which surprised me. I had no idea of becoming a photographer, but the pictures kept coming out and most of them were good. Some were very good and I decided perhaps I could charge something for my work. Her artistic instinct with photographic imaging was natural. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used,
Nov. 2017
11
Round 4 Cindy Sherman Spreads
2
BY BLAKE GOPNIK
By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging and important questions about the role and representation of women in society, the media and the nature of the creation of art.
PHOTOGRAPH
Nov. 2017
UNTITLED
3
WORK OF CINDY SHERMAN
4
PHOTOGRAPH
Untitled #153 1958
“THEY LOOK LIKE
THEY’VE BEEN
viewer that these works are not meant to depict Cindy Sherman the person. By titling each of the photographs "Untitled", as well as numbering them, Sherman depersonalizes the images. There are also very few clues as to Sherman's personality in the photographs - each one is so unique and ambiguous that the viewer is left with more confusion than clarity over Sherman's true nature. Sherman completed the project three years later, in 1980, when she "ran out of clichés" with which to work. This series gave Sherman much publicity and
THROUGH A LOT,
AND THEY’RE
SURVIVORS.” By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not selfportraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of
different series of works, Sherman has raised challenging and important questions about the role and representation of women in society, the media and the nature of the creation of art. For a work of art to be considered a portrait, the artist must have intent to portray a specific, actual person. This can be communicated through such techniques as naming a specific person in the title of the work or creating an image in which the physical likeness leads to an emotional individuality unique to a specific person. While these criteria are not the only ways of connoting a portrait, they are just two examples of how Sherman carefully communicates to the
Nov. 2017
5
6
Untitled, 2016
critical acclaim; she had her first solo show at the nonprofit space, the Kitchen, in New York City. In 1980 Sherman also created a series of what she called "Rear-Screen Projections" in which, similarly to the Film Stills, Sherman dressed up and paraded against a projected slide background. In the year, 1981, Sherman was commissioned by the respected magazine Artforum to do a "centerfold" for one of their upcoming issues. Sherman proceeded to submit a series of images with a cohesive aesthetic look: the camera was placed above Sherman, who was often crouched on the ground or made to look like she was in a state of reverie. This series, as well as an additional series of Sherman in a pink robe, was rejected by Artforum 's editor, Ingrid Sischy, who claimed many times that these photographs "might be misunderstood." Sherman went on to change her
style almost entirely in what are often referred to as the Disasters and Fairy Tales series. For the first time in her public career, Sherman was not the model in all of the images. Shot from 1985 until 1989, these images are far more grotesque than Sherman's earlier work. Often intentionally dressing to look scary and deformed, Sherman sets herself in strange, indefinable settings which often feature oddly colored lighting in shades of blue, green and red. At times, Sherman employs dolls parts or prosthetic body parts to substitute for her own and many a scene is strewn with vomit, mold and other vile substances. Sherman's intent is to explore the disgusting, yet these are things that she admittedly can find beauty in. Sherman's second most known body of work came some time after the Film Stills had already been well received, around 1988-1990. In the History Portraits Sherman again uses herself as model, though this time she casts herself
Cindy Sherman, Untitled Film Still #58, 1980
PHOTOGRAPH
“BELIEVING IN ONE’S OWN
ART BECOMES HARDER AND
HARDER WHEN
THE PUBLIC RESPONSE
GROWS FONDER.”
Nov. 2017
7
Untitled, 2016
8
Untitled #213. 1989
PHOTOGRAPH
“A HYBRID OF
Recently, Sherman has returned to using herself as model. At a recent show at her New York gallery, Metro Pictures, Sherman displayed a series of portrait-like images of herself in the guise of women from California. These women are again simply types - The Personal Trainer, The Ex-Realtor, The Divorcee, etc. Sherman further manipulates the notion of portraiture through the use of conventional portrait signs including the setting of the figure against a neutral background. Unlike some of her early photographs, these are more straightforward images of created characters, not narrative fragments. Sherman continues these projects in New York City.
9
Untitled #152. 1985
PHOTOGRPHY ART THAT
REVEALS FEMININITY
TO BE AN EFFECT OF
1998 comedy Pecker . Because Sherman achieved international success at a relatively young age, her work has had a considerable maturation in value over the past decade. In 1999 the average selling price for one of her photographs was $20,000 to $50,000, a hefty sum for a female photographer. Even more ground-breaking was a 1999 Christie's auction in which one of the photographs from Film Stills sold for a reported $190,000. This bid was perhaps inspired by the Museum of Modern Art's lead: in 1996, they purchased a complete set from Film Stills for one million dollars. These prices are indicative of Sherman's huge level of success, both critically and financially. Sherman's popularity continues to grow around the world, as she has exhibited countries including Germany, Japan, France.
REPRESENTATION. in roles from archetypally famous paintings. conceptually: the idea that images can be reproduced and seen anytime, anywhere, by anyone." Sherman's life and work has been populated by more than just conceptual photography. She has been married to video artist Michel Auder for over 16 years and has found time in her busy career to add work in motion pictures. In 1997, Sherman's directorial debut, Office Killer, starring Jeanne Tripplehorn, was released in theatres. A self-proclaimed lover of horror films, Sherman draws on the characteristics of this genre as well as the visual motifs established as a still photographer. Sherman also made an appearance in front of the camera, making a cameo playing herself in John Waters'
Nov. 2017
12
Inclass Exercise
13
Round 2 Historical Photographer Spreads
(2 Separate Ideas)
2
Joesph Lust
PHOTOGRAPH
Documented Nov. 2017
Work of Berenice Abbot
3
In 1917, Abbott quickly left home and enrolled at Ohio State University to study journalism. Within a two-week period Abbott befriended Sue Jenkins and became disgusted with the university system. Jenkins soon left the university to move to New York where she was engaged to Jimmy Light, a young director of the Famous Provincetown Playhouse. Jenkins encouraged Abbott to come and loaned her the $20 train fare. In 1918 Abbott arrived in the midst of one of New York’s blizzards. Abbott worked several jobs such as a waitress and a yarn dyer. During her time off she volunteered at the playhouse
MANHATTAN BRIDGE LOOKING UP; November 11, 1936. Built 1909. Chief engineer: C. M. Ingersoll
Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. It did not. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio to make a living. Although France was the birthplace of photography, surprisingly there
and even played several minor roles. At some time during her life in Greenwich Village, Abbott became interested in sculpture.
“I didn’t decide to be a photographer; I just happend to fall into it.”
4
PHOTOGRAPH
Nov. 2017
5
6
Frame House on Cherry Street
Hoboken Ferry Terminal, Barclay Street general view
PHOTOGRAPH
were few working photographers. One day he did, however, suggest that I ought to take some myself; One afternoon Man Ray was expressing difficulties with finding he showed me how the camera worked and I soon began taking a good darkroom assistant. How some on my lunch break. I would about me? asked Abbott. Man Ray wanted someone without ask friends to come by and I’d take knowledge of photography, one he pictures of them. The first I took could shape and mold and Abbott came out well, which surprised me. I had no idea of becoming a needed a job. He agreed. And photographer, but the pictures so began Abbott’s photography kept coming out and most of them career. She was efficient and were good. Some were very good diligent, and soon found herself immensely enjoying the process. and I decided perhaps I could charge something for my work. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach Her artistic instinct with photographic imaging was natural. me photographic techniques. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used, and soon paid him more than she was making!
This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was the only person I ever worked for and I was extremely grateful to have a job, to have the opportunity to learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac. Her reputation grew quickly. Clients became friends and Abbott soon had just as much or more business than Man Ray. On June 8, 1926, Abbott had her first solo exhibition at the Jan
Nov. 2017
Designer's Window, Bleecker Street general view
7
8
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
PHOTOGRAPH
After reading Andre Siegfried’s America Comes of Age, Abbott decided to return to America. Abbott arrived New York in February 1929. The city had grown tremendously. Undoubtedly influenced by Atget who had photographed old Paris, Abbott’s first thought was “old New York” must be photographed from every aspect. Abbott opened a portrait studio in the Hotel des Artistes. Soon some of her portraits and images of the city were being published in magazines such as Vanity Fair, The Saturday Review of Literature, the Saturday Evening Post, as well as the Theater Guild Magazine and Fortune.
“Photography doesn’t teach you to express your emotions; it teaches you how to see.”
Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography. Abbott was consumed by Atget’s work, which she had first seen in Man Ray’s studio. I wanted to see more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just
recently died. A devastating blow, but Atget would never leave Abbott’s heart or mind. A long time friend of Atget’s, Andre Calmettes, had acquired his photographic collection, some 1500 glass plate negatives and 8000 original prints. Abbott feverishly fought to acquire the collection from Calmettes. It took over a year of correspondence, and eventually Abbott convinced Calmettes that she should be the one to care and archive Atget’s images and negatives. She not only cared for the collection, but throughout her life, she attempted to gain recognition for his work. Atget is now recognized as one of the great photographers of all time. However, this period of Abbott’s life would soon come to an end.
Idea Number 2
10
Joesph Lust
PHOTOGRAPH
Documented
Nov. 2017
Work of Berenice Abbot
11
12
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. It did not. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio to make a living. Although France was the birthplace of photography, surprisingly there were few working photographers. One
roles. At some time during her life in Greenwich Village, Abbott became interested in sculpture.
“I didn’t decide to be a photographer; I just happend to fall into it.” In 1917, Abbott quickly left home and enrolled at Ohio State University to study journalism. Within a two-week period Abbott befriended Sue Jenkins and became disgusted with the university system. Jenkins soon left the university to move to New York where she was engaged to Jimmy Light, a young director of the Famous Provincetown Playhouse. Jenkins encouraged Abbott to come and loaned her the $20 train fare. In 1918 Abbott arrived in the midst of one of New York’s blizzards. Abbott worked several jobs such as a waitress and a yarn dyer. During her time off she volunteered at the playhouse and even played several minor
PHOTOGRAPH
Nov. 2017
13
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
“I didn’t decide to be a photographer; I just happend to fall into it.”
14
PHOTOGRAPH
afternoon Man Ray was expressing difficulties with finding a good darkroom assistant. How about me? asked Abbott. Man Ray wanted someone without knowledge of photography, one he could shape and mold and Abbott needed a job. He agreed. And so began Abbott’s photography career. She was efficient and diligent, and soon found herself immensely enjoying the process. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach me photographic techniques. One day he did, however, suggest that I ought to take some myself; he showed me how the camera worked and I soon began taking some on my lunch
break. I would ask friends to come by and I’d take pictures of them. The first I took came out well, which surprised me. I had no idea of becoming a photographer, but the pictures kept coming out and most of them were good. Some were very good and I decided perhaps I could charge something for my work.
Her artistic instinct with photographic imaging was natural. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used, and soon paid him more than she was making! This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was the only person I ever worked for and I was extremely grateful to have a job, to have the opportunity to
Nov. 2017
learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac. Her reputation grew quickly. Clients became friends and Abbott soon had just as much or more business than Man Ray. On June 8, 1926, Abbott had her first solo exhibition at the Jan Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography.
Abbott was consumed by Atget’s work, which she had first seen in Man Ray’s studio. I wanted to see
Frame House on Cherry Street
15
16
more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just recently died. A devastating blow, but Atget would never leave Abbott’s heart or mind. A long time friend of Atget’s, Andre Calmettes, had acquired his photographic collection, some 1500 glass plate negatives and 8000 original prints. Abbott feverishly fought to acquire the collection from Calmettes. It took over a year of correspondence, and eventually Abbott convinced Calmettes that she should be the one to care and archive Atget’s images and negatives. She not only cared for the collection, but throughout her life, she attempted to gain recognition for his work. Atget is now recognized as one of the great photographers of all time. However, this period of Abbott’s life would soon come to an end. After reading Andre Siegfried’s America Comes of Age, Abbott decided to return to America. Abbott arrived New York in February 1929. The city had grown tremendously. Undoubtedly influenced by Atget who had photographed old Paris, Abbott’s first thought was “old New York” must be photographed from every aspect. Abbott opened a portrait studio in the Hotel des Artistes. Soon some of her portraits and images of the city were being published in magazines such as Vanity Fair, The Saturday Review of Literature, the Saturday Evening Post, Theater Guild Magazine and Fortune.
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
PHOTOGRAPH
17
Frame House on Cherry Street
Photography doesn’t teach you to express your emotions; it teaches you how to see.”
Nov. 2017
3 Refined Cover Ideas
Celebrating inspiration and creativity
Featuring the work of Cindy Sherman Insight into Berenice Abbot’s past work
Peek into Susan Sontag’s novel
Photogragh
Photogragh
Vol. 3, Spring 2017
Photogragh
Vol. 3, Spring 2017
Cindy Sherman
Berenice Abbot
Susan Sontag
14
Ref lection on Susan Sontag The exceprt from On Photography by Susan Sontag is very intresting becuase it goes in depth for the reasoning and purpose behind photograpghy. She talks about the role photograpghy has played on the world around us and how photgraghy has grown in the artist industry. I never looked to much into photograghy becuase I had always seen it as a way to recoard a moment that you would like to relive. After reading this artcle I learned that is one way to look at photography, but their is an ifinat amount of others ways to look at photography. For example Sontage does talk about how photograpghy is used to record an event, but she also explains how photograpghy is used as evidence, art, and history. When creating my artcles I created a few call outs. One of these call out includes, “But being educated by photographs is not like being educated by older, more artisanal images�. I chose this sentnce as one of my callouts becuase Sontag makes a very strong point that many people do not think about when they look at photographs. Sontag is saying that the photograpghs from the cave times do not serve that same purpose that photos do today. Which is very true, many phots that are taken today, do not soley serve the pupose to record. Instead many photos that educate us today are more thought provoking.
3 Ideas for Susan Sontag Spreads
2
On Photography An Excerpt Plato’s Cave Susan Sontag
Humankind lingers unregenerately in Plato's cave, still reveling, its age-old habit, in mere images of the truth. But being educated by photographs is not like being educated by older, more artisanal images. For one thing, there are a great many more images around, claiming our attention. The inventory started in 1839 and since then just about everything has been photographed, or so it seems. This very insatiability of the photographing eye changes the terms of confinement in the cave, our world. In teaching us a new visual code, photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe. They are a grammar and, even more importantly, an ethics of seeing. Finally, the most grandiose result of the photographic enterprise is to give us the sense that we can hold the whole world in our heads -- as an anthology of images.
PHOTOGRAPH
But being educated by photographs is not like being educated by older, more artisanal images.
Nov. 2017
3
4
and get bought and sold; they are reproduced. Photographs, which package the world, seem to invite packaging. They are stuck in albums, framed and set on tables, tacked on walls, projected as slides. Newspapers and magazines feature them; cops alphabetize them; museums exhibit them; publishers compile them. For many decades the book has been the most influential way of arranging (and usually miniaturizing)images, thereby guaranteeing them longevity, if not immortality -- photographs are fragile objects, easily torn or mislaid -- and a wider public. The photograph in a book is, obviously, the image of an. But since it is, to begin with, a printed, smooth object, a photograph loses much less of its essential quality when reproduced in a book than a painting does. Still, the book is not a wholly satisfactory scheme for putting groups of images into general circulation. The sequence in which the photographs are to be looked at is proposed by the order of pages, but nothing holds readers to the recommended order or indicates the amount of time to be spent on each photograph. Chris Marker's film, Si j'avais quatre dromadaires (1966), a brilliantly orchestrated meditation on photographs of all sorts and themes, suggests a subtler and more rigorous way of packaging (and enlarging) still photographs. Both the order and the exact time for looking at each photograph are imposed; and there is a gain in visual legibility and emotional impact. But photographs transcribed in a film cease to be collectable objects, as they still are when served in books.
To collect photographs is to collect the world.
To collect photographs is to collect the world. Movies and television programs light up walls, flicker, and go out; but with still photographs the image is also an object, lightweight, cheap to produce, easy to carry about, accumulate, store. In Godard's Les Carabiniers (1963), two sluggish lumpen-peasants are lured into joining the King's Army by the promise that they will be able to loot, rape, kill, or do whatever else they please to the enemy, and get rich. But the suitcase of booty that Michel-Ange and Ulysse triumphantly bring home, years later, to their wives turns out to contain only picture postcards, hundreds of them, of Monuments, Department Stores, Mammals, Wonders of Nature, Methods of Transport, Works of Art, and other classified treasures from around the globe. Godard's gag vividly parodies the equivocal magic of the photographic image., Photographs are perhaps the most mysterious of all the objects that make up, and thicken, the environment we recognize as modern. Photographs really are experience captured, and the camera is the ideal arm of consciousness in its acquisitive mood. To photograph is to appropriate the thing photographed. It means putting oneself into a certain relation to the world that feels like knowledge -- and, therefore, like power. A now notorious first fall into alienation, habituating people to abstract the world into printed words, is supposed to have engendered that surplus of Faustian energy and psychic damage needed to build modern, inorganic societies. But print seems a less treacherous form of leaching out the world, of turning it into a mental object, than photographic images, which now provide most of the knowledge people have about the look of the past and the reach of the present. What is written about a person or an event is frankly an interpretation, as are handmade visual statements, like paintings and drawings. Photographed images do not seem to be statements about the world so much as pieces of it, miniatures of reality that anyone can make or acquire. Photographs, which fiddle with the scale of the world, themselves get reduced, blown up, cropped, retouched, doctored, tricked out. They age, plagued by the usual ills of paper objects; they disappear; they become valuable,
Photographs furnish evidence. Something we hear about, but doubt, seems proven when we're shown a photograph of it. In one version of its utility, the camera record incriminates. Starting with their use by the Paris police in the murderous roundup of Communards in June 1871, photographs became a useful tool of modern states in the surveillance and control of their increasingly mobile populations. In another version of its utility, the camera record justifies. A photograph passes for incontrovertible proof that a given thing happened. The picture may distort; but there is always a presumption that something exists, or did exist, which is like what's in the picture. Whatever the limitations (through amateurism) or pretensions (through artistry) of the individual photographer, a photograph -- any photograph -- seems to have a more innocent, and therefore more accurate, relation to visible reality than do other mimetic objects. Virtuosi of the noble image like Alfred Stieglitz and Paul Strand, composing mighty, unforgettable photographs decade after decade, still want, first of all, to show something "out there," just like the Polaroid owner for whom photographs are
PHOTOGRAPH
Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are
a handy, fast form of note-taking, or the shutterbug with a Brownie who takes snapshots as souvenirs of daily life. While a painting or a prose description can never be other than a narrowly selective interpretation, a photograph can be treated as a narrowly selective transparency. But despite the presumption of veracity that gives all photographs authority, interest, seductiveness, the work that photographers do is no generic exception to the usually shady commerce between art and truth. Even when photographers are most concerned with mirroring reality, they are still haunted by tacit imperatives of taste and conscience. The immensely gifted members of the Farm Security Administration photographic project of the late 1930s (among them Walker Evans, Dorothea Lange, Ben Shahn, Russell Lee) would take dozens of frontal pictures of one of their sharecropper subjects until satisfied that they had gotten just the right look on film -- the precise expression on the subject's face that supported their own notions about poverty, light, dignity, texture, exploitation, and geometry. In deciding how a picture should look, in preferring one exposure to another, photographers are always imposing standards on their subjects. Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are. Those occasions when the taking of photographs is relatively undiscriminating, promiscuous, or self-effacing do not lessen the didacticism of the whole enterprise. This very passivity -- and ubiquity -- of the photographic record is photography's "message," its aggression. Images which idealize (like most fashion and animal photography) are no less aggressive than work which makes a virtue of plainness (like class pictures, still lifes of the bleaker sort, and mug shots). There is an aggression implicit in every use of the camera. This is as evident in the 1840s and 1850s, photography's glorious first two decades, as in all the succeeding decades, during which
technology made possible an ever increasing spread of that mentality which looks at the world as a set of potential photographs. Even for such early masters as David Octavius Hill and Julia Margaret Cameron who used the camera as a means of getting painterly images, the point of taking photographs was a vast departure from the aims of painters. From its start, photography implied the capture of the largest possible number of subjects. Painting never had so imperial a scope. The subsequent industrialization of camera technology only carried out a promise inherent in photography from its very beginning: to democratize all experiences by translating them into differnt kinds of images.
That age when taking photographs required a cumbersome and expensive contraption -- the toy of the clever, the wealthy, and the obsessed -- seems remote indeed from the era of sleek pocket cameras that invite anyone to take pictures. The first cameras, made in France and England in the early 1840s, had only inventors and buffs to operate them. Since there were then no professional photographers, there could not be amateurs either, and taking photographs had no clear social use; it was a gratuitous, that is, an artistic activity, though with few pretensions to being an art. It was only with its industrialization that photography came into its own as art. As industrialization provided social uses for the operations of the photographer, so the reaction against these uses reinforced the self-consciousness of photography-as-art.
Nov. 2017
5
Idea Number 2
6
On Photography An Excerpt Plato’s Cave
To collect photographs is to collect the world. To photograph is to appropriate the thing photographed. It means putting oneself into a certain relation to the world that feels like knowledge -- and, therefore, like power. A now notorious first fall into alienation, habituating people to abstract the world into printed words, is supposed to have engendered that surplus of Faustian energy and psychic damage needed to build modern, inorganic societies. But print seems a less treacherous form of leaching out the world, of turning it into a mental object, than photographic images, which now provide most of the knowledge people have about the look of the past and the reach of the present. What is written about a person or an event is frankly an interpretation, as are handmade visual statements, like paintings and drawings. Photographed images do not seem to be statements about the world so much as pieces of it, miniatures of reality that anyone can make or acquire.
Photographs, which fiddle with the scale of the world, themselves get reduced, blown up, cropped, retouched, doctored, tricked out. They age, plagued by the usual ills of paper objects; they disappear; they become valuable, and get bought and sold; they are reproduced. Photographs, which package the world, seem to invite packaging. They are stuck in albums, framed and set on tables, tacked on walls, projected as slides. Newspapers and magazines feature them; cops alphabetize them; museums exhibit them; publishers compile them.
For many decades the book has been the most influential way of arranging (and usually miniaturizing) photographs, thereby guaranteeing them longevity, if not immortality -- photographs are fragile objects, easily torn or mislaid -- and a wider public. The photograph in a book is, obviously, the image of an image. But since it is, to begin with, a printed, smooth object, a photograph loses much less of its essential quality when reproduced in a book than a painting does. Still, the book is not a wholly satisfactory scheme for putting groups of photographs into general circulation. The sequence in which the photographs are to be looked at is proposed by the order of pages, but nothing holds readers to the recommended order or indicates the amount of time to be spent on each photograph. Chris Marker's film, Si j'avais quatre dromadaires (1966), a brilliantly orchestrated meditation on photographs of all sorts and themes, suggests a subtler and more rigorous way of packaging (and enlarging) still photographs. Both the order and the exact time for looking at each photograph are imposed; and there is a gain in visual legibility and emotional impact. But photographs transcribed in a film cease to be collectable objects, as they still are when served up in books.
Photographs furnish evidence. Something we hear about, but doubt, seems proven when we're shown a photograph of it. In one version of its utility, the camera record incriminates. Starting with their use by the Paris police in the murderous roundup of Communards in June 1871, photographs became a useful tool of modern states in the surveillance and control of their increasingly mobile populations. In another version of its utility, the camera record justifies. A photograph passes for incontrovertible proof that a given thing happened. The picture may distort; but there is always a presumption that something exists, or did exist, which is like what's in the picture. Whatever the limitations (through amateurism) or pretensions (through artistry) of the individual photographer, a photograph -- any photograph -- seems to have a more innocent, and therefore more accurate, relation to visible reality than do other mimetic objects. Virtuosi of the noble image like Alfred Stieglitz and Paul Strand, composing mighty, unforgettable photographs decade after decade, still want, first of all, to show something "out there," just like the Polaroid owner for whom photographs are a handy, fast form of note-taking, or the shutterbug with a Brownie who takes snapshots as souvenirs of daily life.
Nov. 2017
Photographs, which package the world, seem to invite packaging.
PHOTOGRAPH
To collect photographs is to collect the world. Movies and television programs light up walls, flicker, and go out; but with still photographs the image is also an object, lightweight, cheap to produce, easy to carry about, accumulate, store. In Godard's Les Carabiniers (1963), two sluggish lumpen-peasants are lured into joining the King's Army by the promise that they will be able to loot, rape, kill, or do whatever else they please to the enemy, and get rich. But the suitcase of booty that Michel-Ange and Ulysse triumphantly bring home, years later, to their wives turns out to contain only picture postcards, hundreds of them, of Monuments, Department Stores, Mammals, Wonders of Nature, Methods of Transport, Works of Art, and other classified treasures from around the globe. Godard's gag vividly parodies the equivocal magic of the photographic image., Photographs are perhaps the most mysterious of all the objects that make up, and thicken, the environment we recognize as modern. Photographs really are experience captured, and the camera is the ideal arm of consciousness in its acquisitive mood.
Humankind lingers unregenerately in Plato's cave, still reveling, its age-old habit, in mere images of the truth. But being educated by photographs is not like being educated by older, more artisanal images. For one thing, there are a great many more images around, claiming our attention. The inventory started in 1839 and since then just about everything has been photographed, or so it seems. This very insatiability of the photographing eye changes the terms of confinement in the cave, our world. In teaching us a new visual code, photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe. They are a grammar and, even more importantly, an ethics of seeing. Finally, the most grandiose result of the photographic enterprise is to give us the sense that we can hold the whole world in our heads -- as an anthology of images.
Susan Sontag
7
8
But being educated by photographs is not like being educated by older, more artisanal images.
While a painting or a prose description can never be other than a narrowly selective interpretation, a photograph can be treated as a narrowly selective transparency. But despite the presumption of veracity that gives all photographs authority, interest, seductiveness, the work that photographers do is no generic exception to the usually shady commerce between art and truth. Even when photographers are most concerned with mirroring reality, they are still haunted by tacit imperatives of taste and conscience. The immensely gifted members of the Farm Security Administration photographic project of the late 1930s (among them Walker Evans, Dorothea Lange, Ben Shahn, Russell Lee) would take dozens of frontal pictures of one of their sharecropper subjects until satisfied that they had gotten just the right look on film -the precise expression on the subject's face that supported their own notions about poverty, light, dignity, texture, exploitation, and geometry. In deciding how a picture should look, in preferring one exposure to another, photographers are always imposing standards on their subjects. Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are. Those occasions when the taking of photographs is relatively undiscriminating, promiscuous, or self-effacing do not lessen the didacticism of the whole enterprise. This very passivity -- and ubiquity -- of the photographic record is photography's "message," its aggression.
Nov. 2017
That age when taking photographs required a cumbersome and expensive contraption -- the toy of the clever, the wealthy, and the obsessed -- seems remote indeed from the era of sleek pocket cameras that invite anyone to take pictures. The first cameras, made in France and England in the early 1840s, had only inventors and buffs to operate them. Since there were then no professional photographers, there could not be amateurs either, and taking photographs had no clear social use; it was a gratuitous, that is, an artistic activity, though with few pretensions to being an art. It was only with its industrialization that photography came into its own as art. As industrialization provided social uses for the operations of the photographer, so the reaction against these uses reinforced the self-consciousness of photography-as-art.
Images which idealize (like most fashion and animal photography) are no less aggressive than work which makes a virtue of plainness (like class pictures, still lifes of the bleaker sort, and mug shots). There is an aggression implicit in every use of the camera. This is as evident in the 1840s and 1850s, photography's glorious first two decades, as in all the succeeding decades, during which technology made possible an ever increasing spread of that mentality which looks at the world as a set of potential photographs. Even for such early masters as David Octavius Hill and Julia Margaret Cameron who used the camera as a means of getting painterly images, the point of taking photographs was a vast departure from the aims of painters. From its start, photography implied the capture of the largest possible number of subjects. Painting never had so imperial a scope. The subsequent industrialization of camera technology only carried out a promise inherent in photography from its very beginning: to democratize all experiences by translating them into images.
There is an aggression implicit in every use of the camera.
PHOTOGRAPH
9
Idea Number 3
10
On Photography
to appropriate the thing photographed. It means putting oneself into a certain relation to the world that feels like knowledge -- and, therefore, like power. A now notorious first fall into alienation, habituating people to abstract the world into printed words, is supposed to have engendered that surplus of Faustian energy and psychic damage needed to build modern, inorganic societies. But print seems a less treacherous form of leaching out the world, of turning it into a mental object, than photographic images, which now provide most of the knowledge people have about the look of the past and the reach of the present. What is written about a person or an event is frankly an interpretation, as are handmade visual statements, like paintings and drawings. Photographed images do not seem to be statements about the world so much as pieces of it, miniatures of reality that anyone can make or acquire. Photographs, which fiddle with the scale of the world, themselves get reduced, blown up, cropped, retouched, doctored, tricked out. They age, plagued by the usual ills of paper objects; they disappear; they become valuable, and get bought and sold; they are reproduced. Photographs, which package the world, seem to invite packaging. They are stuck in albums, framed and set on tables, tacked on walls, projected as slides. Newspapers and magazines feature them; cops alphabetize them; museums exhibit them; publishers compile them. For many decades the book has been the most influential way of arranging (and usually miniaturizing) photographs, thereby guaranteeing them longevity, if not immortality -- photographs are fragile objects, easily torn or mislaid -- and a wider public. The photograph in a book is, obviously, the image of an image. But since it is, to begin with, a printed, smooth object, a photograph loses much less of its essential quality when reproduced in a book than a painting does. Still, the book is not a wholly satisfactory scheme for putting groups of photographs into general circulation. The sequence in which the photographs are to be looked at is proposed by the
An Excerpt Plato’s Cave
Susan Sontag
Humankind lingers unregenerately in Plato's cave, still reveling, its age-old habit, in mere images of the truth. But being educated by photographs is not like being educated by older, more artisanal images. For one thing, there are a great many more images around, claiming our attention. The inventory started in 1839 and since then just about everything has been photographed, or so it seems. This very insatiability of the photographing eye changes the terms of confinement in the cave, our world. In teaching us a new visual code, photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe. They are a grammar and, even more importantly, an ethics of seeing. Finally, the most grandiose result of the photographic enterprise is to give us the sense that we can hold the whole world in our heads -- as an anthology of images. To collect photographs is to collect the world. Movies and television programs light up walls, flicker, and go out; but with still photographs the image is also an object, lightweight, cheap to produce, easy to carry about, accumulate, store. In Godard's Les Carabiniers (1963), two sluggish lumpen-peasants are lured into joining the King's Army by the promise that they will be able to loot, rape, kill, or do whatever else they please to the enemy, and get rich. But the suitcase of booty that Michel-Ange and Ulysse triumphantly bring home, years later, to their wives turns out to contain only picture postcards, hundreds of them, of Monuments, Department Stores, Mammals, Wonders of Nature, Methods of Transport, Works of Art, and other classified treasures from around the globe. Godard's gag vividly parodies the equivocal magic of the photographic image., Photographs are perhaps the most mysterious of all the objects that make up, and thicken, the environment we recognize as modern. Photographs really are experience captured, and the camera is the ideal arm of consciousness in its acquisitive mood. To photograph is
PHOTOGRAPH
order of pages, but nothing holds readers to the recommended order or indicates the amount of time to be spent on each photograph. Chris Marker's film, Si j'avais quatre dromadaires (1966), a brilliantly orchestrated meditation on photographs of all sorts and themes, suggests a subtler and more rigorous way of packaging (and enlarging) still photographs. Both the order and the exact time for looking at each photograph are imposed; and there is a gain in visual legibility and emotional impact. But photographs transcribed in a film cease to be collectable objects, as they still are when served up in books. Photographs furnish evidence. Something we hear about, but doubt, seems proven when we're shown a photograph of it. In one version of its utility, the camera record incriminates. Starting with their use by the Paris police in the murderous roundup of Communards in June 1871, photographs became a useful tool of modern states in the surveillance and control of their increasingly mobile populations. In another version of its utility, the camera record justifies. A photograph passes for incontrovertible proof that a given thing happened. The picture may distort; but there is always a presumption that something exists, or did exist, which is like what's in the picture. Whatever the limitations (through amateurism) or pretensions (through artistry) of the individual photographer, a photograph -- any photograph -- seems to have a more innocent, and therefore more accurate, relation to visible reality than do other mimetic objects. Virtuosi of the noble image like Alfred Stieglitz and Paul Strand, composing mighty, unforgettable photographs decade after decade, still want, first of all, to show something "out there," just like the Polaroid owner for whom photographs are a handy, fast form of note-taking, or the shutterbug with a Brownie who takes snapshots as souvenirs of daily life. While a painting or a prose description can never be other than a narrowly selective interpretation, a photograph can be treated as a narrowly selective transparency. But despite the presumption of veracity that gives all photographs authority, interest, seductiveness, the work that photographers do is no generic exception to the usually shady commerce between art and truth. Even when photographers are most concerned with mirroring reality, they are still haunted by tacit imperatives of taste and conscience. The immensely gifted members of the Farm Security Administration photographic project of the late 1930s (among them Walker Evans, Dorothea Lange, Ben Shahn, Russell Lee) would take dozens of frontal pictures of one of their sharecropper subjects until satisfied that they had gotten just the right look on film -- the precise expression on the subject's face that supported their own notions about poverty, light, dignity, texture, exploitation, and geometry. In deciding how a picture should look, in preferring one exposure to another, photographers are always imposing standards on their subjects. Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are. Those occasions when the taking of photographs is relatively undiscriminating, pro-
miscuous, or self-effacing do not lessen the didacticism of the whole enterprise. This very passivity -- and ubiquity -- of the photographic record is photography's "message," its aggression. Images which idealize (like most fashion and animal photography) are no less aggressive than work which makes a virtue of plainness (like class pictures, still lifes of the bleaker sort, and mug shots). There is an aggression implicit in every use of the camera. This is as evident in the 1840s and 1850s, photography's glorious first two decades, as in all the succeeding decades, during which technology made possible an ever increasing spread of that mentality which looks at the world as a set of potential photographs. Even for such early masters as David Octavius Hill and Julia Margaret Cameron who used the camera as a means of getting painterly images, the point of taking photographs was a vast departure from the aims of painters. From its start, photography implied the capture of the largest possible number of subjects. Painting never had so imperial a scope. The subsequent industrialization of camera technology only carried out a promise inherent in photography from its very beginning: to democratize all experiences by translating them into images. That age when taking photographs required a cumbersome and expensive contraption -- the toy of the clever, the wealthy, and the obsessed -- seems remote indeed from the era of sleek pocket cameras that invite anyone to take pictures. The first cameras, made in France and England in the early 1840s, had only inventors and buffs to operate them. Since there were then no professional photographers, there could not be amateurs either, and taking photographs had no clear social use; it was a gratuitous, that is, an artistic activity, though with few pretensions to being an art. It was only with its industrialization that photography came into its own as art. As industrialization provided social uses for the operations of the photographer, so the reaction against these uses reinforced the self-consciousness of photography-as-art.
Nov. 2017
11
Round 3 Historical Photographer Spreads
2
Joesph Lust
PHOTOGRAPH
Documented
Spring 2017
Work of Berenice Abbot
3
MANHATTAN BRIDGE LOOKING UP; November 11, 1936. Built 1909. Chief engineer: C. M. Ingersoll
In 1917, Abbott quickly left home and enrolled at Ohio State University to study journalism. Within a two-week period Abbott befriended Sue Jenkins and became disgusted with the university system. Jenkins soon left the university to move to New York where she was engaged to Jimmy Light, a young director of the Famous Provincetown Playhouse. Jenkins encouraged Abbott to come and loaned her the $20 train fare. In 1918 Abbott arrived in the midst of one of New York’s blizzards. Abbott worked several jobs such as a waitress and a yarn dyer. During her time off she volunteered at the playhouse and even played several minor roles. At some time during her life in Greenwich Village, Abbott became interested in sculpture.
“I didn’t decide to be a photographer; I just happend to fall into it.”
4
PHOTOGRAPH
Spring 2017
5
Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. It did not. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio to make a living. Although France was the birthplace of photography, surprisingly there were few working photographers. One afternoon Man Ray was expressing difficulties with finding a good darkroom assistant. How about me? asked Abbott. Man Ray wanted someone without knowledge of photography, one he could shape and mold and Abbott needed a job. He agreed. And so began Abbott’s photography career. She was efficient and diligent, and soon found herself immensely enjoying the process. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach me photographic techniques. One day he did, however, suggest that I ought to take some myself; he showed me how the camera worked and I soon began taking some on my lunch break. I would ask friends to come by and I’d take pictures of them. The first I took came out well, which surprised me. I had no idea of becoming a photographer, but the pictures kept coming out and most of them were good. Some were very good and I decided perhaps I could charge something for my work. Her artistic instinct with photographic imaging was natural. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used, and soon paid him more than she was making! This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was the only person I ever worked for and I was extremely grateful to have a job, to have the opportunity to learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac.
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
Her reputation grew quickly. Clients became friends and Abbott soon had just as much or more business than Man Ray. On June 8, 1926, Abbott had her first
6
PHOTOGRAPH
7
Frame House on Cherry Street
Photography doesn’t teach you to express your emotions; it teaches you how to see.”
Spring 2017
8
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
PHOTOGRAPH
9
After reading Andre Siegfried’s America Comes of Age, Abbott decided to return to America. Abbott arrived New York in February 1929. The city had grown tremendously. Undoubtedly influenced by Atget who had photographed old Paris, Abbott’s first thought was “old New York” must be photographed from every aspect. Abbott opened a portrait studio in the Hotel des Artistes. Soon some of her portraits and images of the city were being published in magazines such as Vanity Fair, The Saturday Review of Literature, the Saturday Evening Post, as well as the Theater Guild Magazine and Fortune.
cared for the collection, but throughout her life, she attempted to gain recognition for his work. Atget is now recognized as one of the great photographers of all time. However, this period of Abbott’s life would soon come to an end.
“Photography doesn’t teach you to express your emotions; it teaches you how to see.”
solo exhibition at the Jan Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography. Abbott was consumed by Atget’s work, which she had first seen in Man Ray’s studio. I wanted to see more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just recently died. A devastating blow, but Atget would never leave Abbott’s heart or mind. A long time friend of Atget’s, Andre Calmettes, had acquired his photographic collection, some 1500 glass plate negatives and 8000 original prints. Abbott feverishly fought to acquire the collection from Calmettes. It took over a year of correspondence, and eventually Abbott convinced Calmettes that she should be the one to care and archive Atget’s images and negatives. She not only
Spring 2017
Round 5 Cindy Sherman Spreads
2
BY BLAKE GOPNIK
By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging and important questions about the role and representation of women in society, the media and the nature of the creation of art.
PHOTOGRAPH
Nov. 2017
UNTITLED
3
WORK OF CINDY SHERMAN
4
PHOTOGRAPH
Untitled #153 1958
“THEY LOOK LIKE
THEY’VE BEEN
two examples of how Sherman carefully communicates to the viewer that these works are not meant to depict Cindy Sherman the person. By titling each of the photographs "Untitled", as well as numbering them, Sherman depersonalizes the images.There are also very few clues as to Sherman's personality in the photographs - each one is so unique and ambiguous that the viewer is left with more confusion than clarity over Sherman's true nature. Sherman completed the project three years later, in 1980, when
THROUGH A LOT,
AND THEY’RE
SURVIVORS.” By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed
a distinct signature style. Through a number of different series of works, Sherman has raised challenging and important questions about the role and representation of women in society, the media and the nature of the creation of art. For a work of art to be considered a portrait, the artist must have intent to portray a specific, actual person. This can be communicated through such techniques as naming a specific person in the title of the work or creating an image in which the physical likeness leads to an emotional individuality unique to a specific person. While these criteria are not the only ways of connoting a portrait, they are just
Spring 2017
5
6
Untitled, 2016
she "ran out of clichés" with which to work. This series gave Sherman much publicity and critical acclaim; she had her first solo show at the nonprofit space, the Kitchen, in New York City. In 1980 Sherman also created a series of what she called "Rear-Screen Projections" in which, similarly to the Film Stills, Sherman dressed up and paraded against a projected slide background. In the year, 1981, Sherman was commissioned by the respected magazine Artforum to do a "centerfold" for one of their upcoming issues. Sherman proceeded to submit a series of images with a cohesive aesthetic look: the camera was placed above Sherman, who was often crouched on the ground or made to look like she was in a state of reverie. This series, as well as an additional series of Sherman in a pink robe, was rejected by Artforum 's editor, Ingrid Sischy, who claimed many times that these photographs "might be misunderstood." Sherman went on to change her style almost entirely in what are often referred to as the Disasters and Fairy Tales series. For the first time in her public career, Sherman was not the model in all of the images. Shot from 1985 until 1989, these images are far more grotesque than Sherman's earlier work. Often intentionally dressing to look scary and deformed, Sherman sets herself in strange, indefinable settings which often feature oddly colored lighting in shades of blue, green and red. At times, Sherman employs dolls parts or prosthetic body parts to substitute for her own and many a scene is strewn with vomit, mold and other vile substances. Sherman's intent is to explore the disgusting, yet these are things that she admittedly can find beauty in. Sherman's second most known body of work came some time after the Film Stills had already been well received, around 1988-1990. In the History Portraits
Cindy Sherman, Untitled Film Still #58, 1980
PHOTOGRAPH
“BELIEVING IN ONE’S OWN
ART BECOMES HARDER AND
HARDER WHEN
THE PUBLIC RESPONSE
GROWS FONDER.”
Nov. 2017
7
Untitled, 2016
8
Untitled #213. 1989
PHOTOGRAPH
“A HYBRID OF
9
Untitled #152. 1985
PHOTOGRPHY ART THAT
REVEALS FEMININITY
TO BE AN EFFECT OF
Spring 2017
the world, as she has exhibited countries including Germany, Japan, France. Recently, Sherman has returned to using herself as model. At a recent show at her New York gallery, Metro Pictures, Sherman displayed a series of portrait-like images of herself in the guise of women from California. These women are again simply types - The Personal Trainer, The Ex-Realtor, The Divorcee, etc. Sherman further manipulates the notion of portraiture through the use of conventional portrait signs including the setting of the figure against a neutral background. Unlike some of her early photographs, these are more straightforward images of created characters, not narrative fragments. These projects continue in NYC.
REPRESENTATION. Sherman again uses herself as model, though this time she casts herself in roles from archetypally famous paintings. conceptually: the idea that images can be reproduced and seen anytime, anywhere, by anyone." Sherman's life and work has been populated by more than just conceptual photography. She has been married to video artist Michel Auder for over 16 years and has found time in her busy career to add work in motion pictures. In 1997, Sherman's directorial debut, Office Killer, starring Jeanne Tripplehorn, was released in theatres. A self-proclaimed lover of horror films, Sherman draws on the characteristics of this genre as well as the visual motifs established as a still photographer. Sherman
also made an appearance in front of the camera, making a cameo playing herself in John Waters' 1998 comedy Pecker . Because Sherman achieved international success at a relatively young age, her work has had a considerable maturation in value over the past decade. In 1999 the average selling price for one of her photographs was $20,000 to $50,000, a hefty sum for a female photographer. Even more ground-breaking was a 1999 Christie's auction in which one of the photographs from Film Stills sold for a reported $190,000. This bid was perhaps inspired by the Museum of Modern Art's lead: in 1996, they purchased a complete set from Film Stills for one million dollars. These prices are indicative of Sherman's huge level of success, both critically and financially. Sherman's popularity continues to grow around
Revised Magazine Covers
2 Ideas
Insight in Berenice Abbot’s iconic work from the past.
Including an exceprt from Susan Sontag’s novel, On Photography.
Vol. 3, Spring 2017
Photogragh
Freaturing the artist and photograpgher: Cindy Sherman
Photogragh
Freaturing the artist and photograpgher: Cindy Sherman
Insight in Berenice Abbot’s iconic work from the past.
Including an exceprt from Susan Sontag’s novel, On Photography.
Vol. 3, Spring 2017
15
Final Magazine Spread
22
“aperture” was designed by Sophia Schippers for Typographic Systems, 2017. All of the images and text were sourced from publications and the interent and are only being used for design education purposes. Fonts: Archer, Helvetica, Times, Futura, and Gill Sans. Printed a Jayhawk Ink, Lawrence KS.
PHOTOGRAPH
Exlusive Interview with Cindy Sherman
Insight in Berenice Abbot’s iconic work
Insight on Susan Sontag’s book, On Photogrphy
Vol. 3, Spring 2017
aperture
Spring 2017 23
Final Historical Photographer Spread
2
Joesph Lust
PHOTOGRAPH
Work of Berenice Abbot
Spring 2017
Documented
3
Village, Abbott became interested in art of sculpture.
MANHATTAN BRIDGE LOOKING UP; November 11, 1936. Built 1909. Chief engineer: C. M. Ingersoll
played several minor roles. At some time during her life in Greenwich
dyer. During her time off she volunteered at the playhouse and even
blizzards. Abbott worked several jobs such as a waitress and a yarn
train fare. In 1918 Abbott arrived in the midst of one of New York’s
house. Jenkins encouraged Abbott to come and loaned her the $20
to Jimmy Light, a young director of the Famous Provincetown Play-
soon left the university to move to New York where she was engaged
Sue Jenkins and became disgusted with the university system. Jenkins
sity to study journalism. Within a two-week period Abbott befriended
In 1917, Abbott quickly left home and enrolled at Ohio State Univer-
“I didn’t decide to be a photographer; I just happend to fall into it.”
4
PHOTOGRAPH
Spring 2017
5
Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. It did not. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio to make a living. Although France was the birthplace of photography, surprisingly there were few working photographers. One afternoon Man Ray was expressing alot difficulties with finding a good darkroom assistant. How about me? asked Abbott. Man Ray wanted someone without knowledge of photography, one he could shape and mold and Abbott needed a job. He agreed. And so began Abbott’s photography career.
Daily News Building, 220 East 42nd Street, Manhattan
She was efficient and diligent, and soon found herself immensely enjoying the process. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach me photographic techniques. One day he did, however, suggest that I ought to take some myself; he showed me how the camera worked and I soon began taking some on my lunch break. I would ask friends to come by and I’d take pictures of them. The first I took came out well, which surprised me. I had no idea of becoming a photographer, but the pictures kept coming out and most of them were good. Some were very good and I decided perhaps I could charge something for my work. Her artistic instinct with photographic imaging was natural. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used, and soon paid him more than she was making! This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was the only person I ever worked for and I was extremely grateful to have a job, to have the opportunity to learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac.
6
PHOTOGRAPH
“Photography doesn’t teach you to express your emotions; it teaches you how to see.”
Spring 2017
Frame House on Cherry Street
7
8
PHOTOGRAPH
9
After reading Andre Siegfried’s America Comes of Age, Abbott decided to return to America. Abbott arrived New York in February 1929. The city had grown tremendously. Undoubtedly influenced by Atget who had photographed old Paris, Abbott’s first thought was “old New York” must be photographed from every aspect. Abbott opened a portrait studio in the Hotel des Artistes. Soon some of her portraits and images of the city were being published in magazines such as Vanity Fair, The Saturday Review of Literature, the Saturday Evening Post, as well as the Theater Guild Magazine and Fortune.
the collection, but throughout her life, she attempted to gain recognition for his work. Atget is now recognized as one of the great photographers of all time. However, this period of Abbott’s life would soon come to an end.
“Photography doesn’t teach you to express your emotions; it teaches you how to see.”
Her reputation grew quickly. Clients became friends and Abbott soon had just as much or more business than Man Ray. On June 8, 1926, Abbott had her first solo exhibition at the Jan Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography. Abbott was consumed by Atget’s work, which she had first seen in Man Ray’s studio. I wanted to see more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just recently died. A devastating blow, but Atget would never leave Abbott’s heart or mind. A long time friend of Atget’s, Andre Calmettes, had acquired his photographic collection, some 1500 glass plate negatives and 8000 original prints. Abbott feverishly fought to acquire the collection from Calmettes. It took over a year of correspondence, and eventually Abbott convinced Calmettes that she should be the one to care and archive Atget’s images and negatives. She not only cared for
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
Spring 2017
Final Cindy Sherman Spread
10
BY BLAKE GOPNIK
By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging and important questions about the role and representation of women in society, the media and the nature of the creation art.
PHOTOGRAPH
UNTITLED
Spring 2017
WORK OF CINDY SHERMAN
11
12
PHOTOGRAPH
“THEY LOOK LIKE
THEY’VE BEEN
Spring 2017
each of the photographs "Untitled", as well as numbering them, Sherman depersonalizes the images.There are also very few clues as to Sherman's personality in the photographs - each one is so unique and ambiguous that the viewer is left with more confusion than clarity over Sherman's true nature. Sherman completed the project three years later, in 1980, when she "ran out of clichés" with which to work. This series gave Sherman much publicity and critical acclaim; she had her first solo show at the nonprofit space, the Kitchen, in New York City. In
THROUGH A LOT, AND THEY’RE
and important questions about the role and representation of women in society, the media and the nature of the creation of art. For a work of art to be considered a portrait, the artist must have intent to portray a specific, actual person. This can be communicated through such techniques as naming a specific person in the title of the work or creating an image in which the physical likeness leads to an emotional individuality unique to a specific person. While these criteria are not the only ways of connoting a portrait, they are just two examples of how Sherman carefully communicates to the viewer that these works are not meant to depict Cindy Sherman the person. By titling
SURVIVORS.” By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging
Untitled #153 1958
13
Untitled, 2016
14
1980 Sherman also created a series of what she called "Rear-Screen Projections" in which, similarly to the Film Stills, Sherman dressed up and paraded against a projected slide background. In the year, 1981, Sherman was commissioned by the respected magazine Artforum to do a "centerfold" for one of their upcoming issues. Sherman proceeded to submit a series of images with a cohesive aesthetic look: the camera was placed above Sherman, who was often crouched on the ground or made to look like she was in a state of reverie. This series, as well as an additional series of Sherman in a pink robe, was rejected by Artforum 's editor, Ingrid Sischy, who claimed many times that these photographs "might be misunderstood." Sherman went on to change her style almost entirely in what are often referred to as the Disasters and Fairy Tales series. For the first time in her public career, Sherman was not the model in all of the images. Shot from 1985 until 1989, these images are far more grotesque
than Sherman's earlier work. Often intentionally dressing to look scary and deformed, Sherman sets herself in strange, indefinable settings which often feature oddly colored lighting in shades of blue, green and red. At times, Sherman employs dolls parts or prosthetic body parts to substitute for her own and many a scene is strewn with vomit, mold and other vile substances. Sherman's intent is to explore the disgusting, yet these are things that she admittedly can find beauty in. Sherman's second most known body of work came some time after the Film Stills had already been well received, around 1988-1990. In the History Portraits Sherman again uses herself as model, though this time she casts herself in roles from archetypally famous paintings. conceptually: the idea that images can be reproduced and seen anytime, anywhere, by anyone." Sherman's life
Untitled Film Still #58, 1980
PHOTOGRAPH
PHOTOGRAPH
“BELIEVING IN ONE’S OWN
ART BECOMES HARDER AND
HARDER WHEN
THE PUBLIC RESPONSE
GROWS FONDER.”
Spring 2017
15
Untitled, 2016
16
Untitled #213. 1989
PHOTOGRAPH
“A HYBRID OF
as model. At a recent show at her New York gallery, Metro Pictures, Sherman displayed a series of portraitlike images of herself in the guise of women from California. These women are again simply types - The Personal Trainer, The Ex-Realtor, The Divorcee, etc. Sherman further manipulates the notion of portraiture through the use of conventional portrait signs including the setting of the figure against a neutral background. Unlike some of her early photographs, these are more straightforward images of created characters, not narrative fragments. Sherman continues these projects in New York City.
17
Untitled #152. 1985
PHOTOGRPHY ART THAT
REVEALS FEMININITY
TO BE AN EFFECT OF
has had a considerable maturation in value over the past decade. In 1999 the average selling price for one of her photographs was $20,000 to $50,000, a hefty sum for a female photographer. Even more ground-breaking was a 1999 Christie's auction in which one of the photographs from Film Stills sold for a reported $190,000. This bid was perhaps inspired by the Museum of Modern Art's lead: in 1996, they purchased a complete set from Film Stills for one million dollars. These prices are indicative of Sherman's huge level of success, both critically and financially. Sherman's popularity continues to grow around the world, as she has exhibited countries including Germany, Japan, France. Recently, Sherman has returned to using herself
REPRESENTATION.� and work has been populated by more than just conceptual photography. She has been married to video artist Michel Auder for over 16 years and has found time in her busy career to add work in motion pictures. In 1997, Sherman's directorial debut, Office Killer, starring Jeanne Tripplehorn, was released in theatres. A self-proclaimed lover of horror films, Sherman draws on the characteristics of this genre as well as the visual motifs established as a still photographer. Sherman also made an appearance in front of the camera, making a cameo playing herself in John Waters' 1998 comedy Pecker . Because Sherman achieved international success at a relatively young age, her work
Spring 2017
Final Susan Sontag Spreads
18
On Photography AN EXCERPT PLATO’S CAVE
Susan Sontag
Humankind lingers unregenerately in Plato's cave, still reveling, its age-old habit, in mere images of the truth. But being educated by photographs is not like being educated by older, more artisanal images. For one thing, there are a great many more images around, claiming our attention. The inventory started in 1839 and since then just about everything has been photographed, or so it seems. This very insatiability of the photographing eye changes the terms of confinement in the cave, our world. In teaching us a new visual code, photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe. They are a grammar and, even more importantly, an ethics of seeing. Finally, the most grandiose result of the photographic enterprise is to give us the sense that we can hold the whole world in our heads—as an anthology of images.
PHOTOGRAPH
“But being educated by photographs is not like being educated by older, more artisanal images.”
Spring 2017
19
PHOTOGRAPH
To collect photographs is to collect the world. Movies and television programs light up walls, flicker, and go out; but with still photographs the image is also an object, lightweight, cheap to produce, easy to carry about, accumulate, store. In Godard's Les Carabiniers (1963), two sluggish lumpen-peasants are lured into joining the King's Army by the promise that they will be able to loot, rape, kill, or do whatever else they please to the enemy, and get rich. But the suitcase of booty that Michel-Ange and Ulysse triumphantly bring home, years later, to their wives turns out to contain only picture postcards, hundreds of them, of Monuments, Department Stores, Mammals, Wonders of Nature, Methods of Transport, Works of Art, and other classified treasures from around the globe. Godard's gag vividly parodies the equivocal magic of the photographic image., Photographs are perhaps the most mysterious of all the objects that make up, and thicken, the environment we recognize as modern. Photographs really are experience captured, and the camera is the ideal arm of consciousness in its acquisitive mood. To photograph is to appropriate the thing photographed. It means putting oneself into a certain relation to the world that feels like knowledge – and, therefore, like power. A now notorious first fall into alienation, habituating people to abstract the world into printed words, is supposed to have engendered that surplus of Faustian energy and psychic damage needed to build modern, inorganic societies. But print seems a less treacherous form of leaching out the world, of turning it into a mental object, than photographic images, which now provide most of the knowledge people have about the look of the past and the reach of the present. What is written about a person or an event is frankly an interpretation, as are handmade visual statements, like paintings and drawings. Photographed images do not seem to be statements about the world so much as pieces of it, miniatures of reality that anyone can make or acquire. Photographs, which fiddle with the scale of the world, themselves get reduced, blown up, cropped, retouched, doctored, tricked out. They age, plagued by the usual ills of paper objects; they disappear; they become valuable, and get bought and sold; they are reproduced. Photographs, which package the world, seem to invite packaging. They are stuck in albums, framed and set on tables, tacked on walls, projected as slides. Newspapers and magazines feature them; cops alphabetize them; museums exhibit them; publishers compile them. For many decades the book has been the most influential way of arranging (and usually miniaturizing)images, thereby guaranteeing them longevity, if not immortality—photographs are fragile objects, easily torn or mislaid—and a wider public. The photograph in a book is, obviously, the image of an. But since it is, to begin with, a printed, smooth object, a photograph loses much less of its essential quality when reproduced in a book than a painting does. Still, the book is not a wholly satisfactory scheme for putting groups of images into general circu-
“To collect photographs is to collect the world.”
“Photography furnish evidence.” 20
“Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are.”
lation. The sequence in which the photographs are to be looked at is proposed by the order of pages, but nothing holds readers to the recommended order or indicates the amount of time to be spent on each photograph. Chris Marker's film, Si j'avais quatre dromadaires (1966), a brilliantly orchestrated meditation on photographs of all sorts and themes, suggests a subtler and more rigorous way of packaging (and enlarging) still photographs. Both the order and the exact time for looking at each photograph are imposed; and there is a gain in visual legibility and emotional impact. But photographs transcribed in a film cease to be collectable objects, as they still are when served in books. Photographs furnish evidence. Something we hear about, but doubt, seems proven when we're shown a photograph of it. In one version of its utility, the camera record incriminates. Starting with their use by the Paris police in the murderous roundup of Communards in June 1871, photographs became a useful tool of modern states in the surveillance and control of their increasingly mobile populations. In another version of its utility, the camera record justifies. A photograph passes for incontrovertible proof that a given thing happened. The picture may distort; but there is always a presumption that something exists, or did exist, which is like what's in the picture. Whatever the limitations (through amateurism) or pretensions (through artistw) of the individual photographer, a photograph— any photograph—seems to have a more innocent, and therefore more accurate, relation to visible reality than do other mimetic objects. Virtuosi of the noble image like Alfred Stieglitz and Paul Strand, composing mighty, unforgettable photographs decade after decade, still want, first of all, to show something "out there," just like the Polaroid owner for whom photographs are a handy, fast form of note-taking, or the shutterbug with a Brownie who takes snapshots as travel souvenirs of daily life. While a painting or a prose description can never be other parts than a narrowly selective interpretation, a photograph can be treated as a narrowly selective transparency. But despite the presumption of veracity that gives all photographs authority, interest, seductiveness, the work that photographers do is no generic exception to the usually other shady commerce between art and truth. Even when photographers are most concerned with the mirroring of reality, they are still haunted by tacit imperatives of taste and conscience. The immensely gifted members of the FSA photographic project of the late 1930s (among the FSA are Walker Evans, Dorothea Lange, Ben Shahn, Russell Lee) would take dozens of frontal pictures of one of their sharecropper subjects until satisfied that they had gotten just the right look on film—the precise expression on the subject's face that supported their own notions about poverty, light, dignity, texture, exploitation, and geometry. In deciding how a picture should look,
in preferring one exposure to another, photographers are always imposing standards on their subjects. Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are. Those occasions when the taking of photographs is relatively undiscriminating, promiscuous, or self-effacing do not lessen the didacticism of the whole enterprise. This very passivity—and ubiquity—of the photographic record is photography's "message," its main aggression. Images which idealize (like most fashion and animal photography) are no less aggressive than work which makes a virtue of plainness (like class pictures, still lifes of the bleaker sort, and mug shots). There is an aggression implicit in every use of the camera. This is as evident in the 1840s and 1850s, photography's glorious first two decades, as in all the succeeding decades, during which technology made possible an ever increasing spread of that mentality which looks at the world as a set of potential photographs. Even for such early masters as David Octavius Hill and Julia Margaret Cameron who used the camera as a means of getting painterly images, the point of taking photographs was a vast departure from the aims of painters. From its start, photography implied the captureing of the largest possible number of subjects. Painting never had so imperial a scope. The subsequent industrialization of camera technology only carried out a promise inherent in photography from its very beginning: to democratize all experiences by translating them into differnt kinds of images. That age when taking photographs required a cumbersome and expensive contraption—the toy of the clever, the wealthy, and the obsessed—seems remote indeed from the era of sleek pocket cameras that invite anyone to take pictures. The first cameras, made in France and England in the early 1840s, had only inventors and buffs to operate them. Since there were then no professional photographers, there could not be amateurs either, and taking photographs had no clear social use; it was a gratuitous, that is, an artistic activity, though with few pretensions to being an art. It was only with its industrialization that photography came into its own as art. As industrialization provided social uses for the operations of the photographer, so the reaction against these uses reinforced the self-consciousness of photography-as-art.
Spring 2017
21
16
Final Order Spreads Version
22
“aperture” was designed by Sophia Schippers for Typographic Systems, 2017. All of the images and text were sourced from publications and the interent and are only being used for design education purposes. Fonts: Archer, Helvetica, Times, Futura, and Gill Sans. Printed a Jayhawk Ink, Lawrence KS.
PHOTOGRAPH
Exlusive Interview with Cindy Sherman
Insight in Berenice Abbot’s iconic work
Insight on Susan Sontag’s book, On Photogrphy
Vol. 3, Spring 2017
aperture
Spring 2017 23
10
BY BLAKE GOPNIK
By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging and important questions about the role and representation of women in society, the media and the nature of the creation art.
PHOTOGRAPH
UNTITLED
Spring 2017
WORK OF CINDY SHERMAN
11
12
PHOTOGRAPH
“THEY LOOK LIKE
THEY’VE BEEN
Spring 2017
each of the photographs "Untitled", as well as numbering them, Sherman depersonalizes the images.There are also very few clues as to Sherman's personality in the photographs - each one is so unique and ambiguous that the viewer is left with more confusion than clarity over Sherman's true nature. Sherman completed the project three years later, in 1980, when she "ran out of clichés" with which to work. This series gave Sherman much publicity and critical acclaim; she had her first solo show at the nonprofit space, the Kitchen, in New York City. In
THROUGH A LOT, AND THEY’RE
and important questions about the role and representation of women in society, the media and the nature of the creation of art. For a work of art to be considered a portrait, the artist must have intent to portray a specific, actual person. This can be communicated through such techniques as naming a specific person in the title of the work or creating an image in which the physical likeness leads to an emotional individuality unique to a specific person. While these criteria are not the only ways of connoting a portrait, they are just two examples of how Sherman carefully communicates to the viewer that these works are not meant to depict Cindy Sherman the person. By titling
SURVIVORS.” By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging
Untitled #153 1958
13
Untitled, 2016
14
1980 Sherman also created a series of what she called "Rear-Screen Projections" in which, similarly to the Film Stills, Sherman dressed up and paraded against a projected slide background. In the year, 1981, Sherman was commissioned by the respected magazine Artforum to do a "centerfold" for one of their upcoming issues. Sherman proceeded to submit a series of images with a cohesive aesthetic look: the camera was placed above Sherman, who was often crouched on the ground or made to look like she was in a state of reverie. This series, as well as an additional series of Sherman in a pink robe, was rejected by Artforum 's editor, Ingrid Sischy, who claimed many times that these photographs "might be misunderstood." Sherman went on to change her style almost entirely in what are often referred to as the Disasters and Fairy Tales series. For the first time in her public career, Sherman was not the model in all of the images. Shot from 1985 until 1989, these images are far more grotesque
than Sherman's earlier work. Often intentionally dressing to look scary and deformed, Sherman sets herself in strange, indefinable settings which often feature oddly colored lighting in shades of blue, green and red. At times, Sherman employs dolls parts or prosthetic body parts to substitute for her own and many a scene is strewn with vomit, mold and other vile substances. Sherman's intent is to explore the disgusting, yet these are things that she admittedly can find beauty in. Sherman's second most known body of work came some time after the Film Stills had already been well received, around 1988-1990. In the History Portraits Sherman again uses herself as model, though this time she casts herself in roles from archetypally famous paintings. conceptually: the idea that images can be reproduced and seen anytime, anywhere, by anyone." Sherman's life
Untitled Film Still #58, 1980
PHOTOGRAPH
PHOTOGRAPH
“BELIEVING IN ONE’S OWN
ART BECOMES HARDER AND
HARDER WHEN
THE PUBLIC RESPONSE
GROWS FONDER.”
Spring 2017
15
Untitled, 2016
16
Untitled #213. 1989
PHOTOGRAPH
“A HYBRID OF
as model. At a recent show at her New York gallery, Metro Pictures, Sherman displayed a series of portraitlike images of herself in the guise of women from California. These women are again simply types - The Personal Trainer, The Ex-Realtor, The Divorcee, etc. Sherman further manipulates the notion of portraiture through the use of conventional portrait signs including the setting of the figure against a neutral background. Unlike some of her early photographs, these are more straightforward images of created characters, not narrative fragments. Sherman continues these projects in New York City.
17
Untitled #152. 1985
PHOTOGRPHY ART THAT
REVEALS FEMININITY
TO BE AN EFFECT OF
has had a considerable maturation in value over the past decade. In 1999 the average selling price for one of her photographs was $20,000 to $50,000, a hefty sum for a female photographer. Even more ground-breaking was a 1999 Christie's auction in which one of the photographs from Film Stills sold for a reported $190,000. This bid was perhaps inspired by the Museum of Modern Art's lead: in 1996, they purchased a complete set from Film Stills for one million dollars. These prices are indicative of Sherman's huge level of success, both critically and financially. Sherman's popularity continues to grow around the world, as she has exhibited countries including Germany, Japan, France. Recently, Sherman has returned to using herself
REPRESENTATION.� and work has been populated by more than just conceptual photography. She has been married to video artist Michel Auder for over 16 years and has found time in her busy career to add work in motion pictures. In 1997, Sherman's directorial debut, Office Killer, starring Jeanne Tripplehorn, was released in theatres. A self-proclaimed lover of horror films, Sherman draws on the characteristics of this genre as well as the visual motifs established as a still photographer. Sherman also made an appearance in front of the camera, making a cameo playing herself in John Waters' 1998 comedy Pecker . Because Sherman achieved international success at a relatively young age, her work
Spring 2017
18
On Photography AN EXCERPT PLATO’S CAVE
Susan Sontag
Humankind lingers unregenerately in Plato's cave, still reveling, its age-old habit, in mere images of the truth. But being educated by photographs is not like being educated by older, more artisanal images. For one thing, there are a great many more images around, claiming our attention. The inventory started in 1839 and since then just about everything has been photographed, or so it seems. This very insatiability of the photographing eye changes the terms of confinement in the cave, our world. In teaching us a new visual code, photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe. They are a grammar and, even more importantly, an ethics of seeing. Finally, the most grandiose result of the photographic enterprise is to give us the sense that we can hold the whole world in our heads—as an anthology of images.
PHOTOGRAPH
“But being educated by photographs is not like being educated by older, more artisanal images.”
Spring 2017
19
PHOTOGRAPH
To collect photographs is to collect the world. Movies and television programs light up walls, flicker, and go out; but with still photographs the image is also an object, lightweight, cheap to produce, easy to carry about, accumulate, store. In Godard's Les Carabiniers (1963), two sluggish lumpen-peasants are lured into joining the King's Army by the promise that they will be able to loot, rape, kill, or do whatever else they please to the enemy, and get rich. But the suitcase of booty that Michel-Ange and Ulysse triumphantly bring home, years later, to their wives turns out to contain only picture postcards, hundreds of them, of Monuments, Department Stores, Mammals, Wonders of Nature, Methods of Transport, Works of Art, and other classified treasures from around the globe. Godard's gag vividly parodies the equivocal magic of the photographic image., Photographs are perhaps the most mysterious of all the objects that make up, and thicken, the environment we recognize as modern. Photographs really are experience captured, and the camera is the ideal arm of consciousness in its acquisitive mood. To photograph is to appropriate the thing photographed. It means putting oneself into a certain relation to the world that feels like knowledge – and, therefore, like power. A now notorious first fall into alienation, habituating people to abstract the world into printed words, is supposed to have engendered that surplus of Faustian energy and psychic damage needed to build modern, inorganic societies. But print seems a less treacherous form of leaching out the world, of turning it into a mental object, than photographic images, which now provide most of the knowledge people have about the look of the past and the reach of the present. What is written about a person or an event is frankly an interpretation, as are handmade visual statements, like paintings and drawings. Photographed images do not seem to be statements about the world so much as pieces of it, miniatures of reality that anyone can make or acquire. Photographs, which fiddle with the scale of the world, themselves get reduced, blown up, cropped, retouched, doctored, tricked out. They age, plagued by the usual ills of paper objects; they disappear; they become valuable, and get bought and sold; they are reproduced. Photographs, which package the world, seem to invite packaging. They are stuck in albums, framed and set on tables, tacked on walls, projected as slides. Newspapers and magazines feature them; cops alphabetize them; museums exhibit them; publishers compile them. For many decades the book has been the most influential way of arranging (and usually miniaturizing)images, thereby guaranteeing them longevity, if not immortality—photographs are fragile objects, easily torn or mislaid—and a wider public. The photograph in a book is, obviously, the image of an. But since it is, to begin with, a printed, smooth object, a photograph loses much less of its essential quality when reproduced in a book than a painting does. Still, the book is not a wholly satisfactory scheme for putting groups of images into general circu-
“To collect photographs is to collect the world.”
“Photography furnish evidence.” 20
“Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are.”
lation. The sequence in which the photographs are to be looked at is proposed by the order of pages, but nothing holds readers to the recommended order or indicates the amount of time to be spent on each photograph. Chris Marker's film, Si j'avais quatre dromadaires (1966), a brilliantly orchestrated meditation on photographs of all sorts and themes, suggests a subtler and more rigorous way of packaging (and enlarging) still photographs. Both the order and the exact time for looking at each photograph are imposed; and there is a gain in visual legibility and emotional impact. But photographs transcribed in a film cease to be collectable objects, as they still are when served in books. Photographs furnish evidence. Something we hear about, but doubt, seems proven when we're shown a photograph of it. In one version of its utility, the camera record incriminates. Starting with their use by the Paris police in the murderous roundup of Communards in June 1871, photographs became a useful tool of modern states in the surveillance and control of their increasingly mobile populations. In another version of its utility, the camera record justifies. A photograph passes for incontrovertible proof that a given thing happened. The picture may distort; but there is always a presumption that something exists, or did exist, which is like what's in the picture. Whatever the limitations (through amateurism) or pretensions (through artistw) of the individual photographer, a photograph— any photograph—seems to have a more innocent, and therefore more accurate, relation to visible reality than do other mimetic objects. Virtuosi of the noble image like Alfred Stieglitz and Paul Strand, composing mighty, unforgettable photographs decade after decade, still want, first of all, to show something "out there," just like the Polaroid owner for whom photographs are a handy, fast form of note-taking, or the shutterbug with a Brownie who takes snapshots as travel souvenirs of daily life. While a painting or a prose description can never be other parts than a narrowly selective interpretation, a photograph can be treated as a narrowly selective transparency. But despite the presumption of veracity that gives all photographs authority, interest, seductiveness, the work that photographers do is no generic exception to the usually other shady commerce between art and truth. Even when photographers are most concerned with the mirroring of reality, they are still haunted by tacit imperatives of taste and conscience. The immensely gifted members of the FSA photographic project of the late 1930s (among the FSA are Walker Evans, Dorothea Lange, Ben Shahn, Russell Lee) would take dozens of frontal pictures of one of their sharecropper subjects until satisfied that they had gotten just the right look on film—the precise expression on the subject's face that supported their own notions about poverty, light, dignity, texture, exploitation, and geometry. In deciding how a picture should look,
in preferring one exposure to another, photographers are always imposing standards on their subjects. Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are. Those occasions when the taking of photographs is relatively undiscriminating, promiscuous, or self-effacing do not lessen the didacticism of the whole enterprise. This very passivity—and ubiquity—of the photographic record is photography's "message," its main aggression. Images which idealize (like most fashion and animal photography) are no less aggressive than work which makes a virtue of plainness (like class pictures, still lifes of the bleaker sort, and mug shots). There is an aggression implicit in every use of the camera. This is as evident in the 1840s and 1850s, photography's glorious first two decades, as in all the succeeding decades, during which technology made possible an ever increasing spread of that mentality which looks at the world as a set of potential photographs. Even for such early masters as David Octavius Hill and Julia Margaret Cameron who used the camera as a means of getting painterly images, the point of taking photographs was a vast departure from the aims of painters. From its start, photography implied the captureing of the largest possible number of subjects. Painting never had so imperial a scope. The subsequent industrialization of camera technology only carried out a promise inherent in photography from its very beginning: to democratize all experiences by translating them into differnt kinds of images. That age when taking photographs required a cumbersome and expensive contraption—the toy of the clever, the wealthy, and the obsessed—seems remote indeed from the era of sleek pocket cameras that invite anyone to take pictures. The first cameras, made in France and England in the early 1840s, had only inventors and buffs to operate them. Since there were then no professional photographers, there could not be amateurs either, and taking photographs had no clear social use; it was a gratuitous, that is, an artistic activity, though with few pretensions to being an art. It was only with its industrialization that photography came into its own as art. As industrialization provided social uses for the operations of the photographer, so the reaction against these uses reinforced the self-consciousness of photography-as-art.
Spring 2017
21
2
Joesph Lust
PHOTOGRAPH
Work of Berenice Abbot
Spring 2017
Documented
3
Village, Abbott became interested in art of sculpture.
MANHATTAN BRIDGE LOOKING UP; November 11, 1936. Built 1909. Chief engineer: C. M. Ingersoll
played several minor roles. At some time during her life in Greenwich
dyer. During her time off she volunteered at the playhouse and even
blizzards. Abbott worked several jobs such as a waitress and a yarn
train fare. In 1918 Abbott arrived in the midst of one of New York’s
house. Jenkins encouraged Abbott to come and loaned her the $20
to Jimmy Light, a young director of the Famous Provincetown Play-
soon left the university to move to New York where she was engaged
Sue Jenkins and became disgusted with the university system. Jenkins
sity to study journalism. Within a two-week period Abbott befriended
In 1917, Abbott quickly left home and enrolled at Ohio State Univer-
“I didn’t decide to be a photographer; I just happend to fall into it.”
4
PHOTOGRAPH
Spring 2017
5
Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. It did not. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio to make a living. Although France was the birthplace of photography, surprisingly there were few working photographers. One afternoon Man Ray was expressing alot difficulties with finding a good darkroom assistant. How about me? asked Abbott. Man Ray wanted someone without knowledge of photography, one he could shape and mold and Abbott needed a job. He agreed. And so began Abbott’s photography career.
Daily News Building, 220 East 42nd Street, Manhattan
She was efficient and diligent, and soon found herself immensely enjoying the process. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach me photographic techniques. One day he did, however, suggest that I ought to take some myself; he showed me how the camera worked and I soon began taking some on my lunch break. I would ask friends to come by and I’d take pictures of them. The first I took came out well, which surprised me. I had no idea of becoming a photographer, but the pictures kept coming out and most of them were good. Some were very good and I decided perhaps I could charge something for my work. Her artistic instinct with photographic imaging was natural. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used, and soon paid him more than she was making! This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was the only person I ever worked for and I was extremely grateful to have a job, to have the opportunity to learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac.
6
PHOTOGRAPH
“Photography doesn’t teach you to express your emotions; it teaches you how to see.”
Spring 2017
Frame House on Cherry Street
7
8
PHOTOGRAPH
9
After reading Andre Siegfried’s America Comes of Age, Abbott decided to return to America. Abbott arrived New York in February 1929. The city had grown tremendously. Undoubtedly influenced by Atget who had photographed old Paris, Abbott’s first thought was “old New York” must be photographed from every aspect. Abbott opened a portrait studio in the Hotel des Artistes. Soon some of her portraits and images of the city were being published in magazines such as Vanity Fair, The Saturday Review of Literature, the Saturday Evening Post, as well as the Theater Guild Magazine and Fortune.
the collection, but throughout her life, she attempted to gain recognition for his work. Atget is now recognized as one of the great photographers of all time. However, this period of Abbott’s life would soon come to an end.
“Photography doesn’t teach you to express your emotions; it teaches you how to see.”
Her reputation grew quickly. Clients became friends and Abbott soon had just as much or more business than Man Ray. On June 8, 1926, Abbott had her first solo exhibition at the Jan Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography. Abbott was consumed by Atget’s work, which she had first seen in Man Ray’s studio. I wanted to see more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just recently died. A devastating blow, but Atget would never leave Abbott’s heart or mind. A long time friend of Atget’s, Andre Calmettes, had acquired his photographic collection, some 1500 glass plate negatives and 8000 original prints. Abbott feverishly fought to acquire the collection from Calmettes. It took over a year of correspondence, and eventually Abbott convinced Calmettes that she should be the one to care and archive Atget’s images and negatives. She not only cared for
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
Spring 2017
Final Order Pages Version
Exlusive Interview with Cindy Sherman
Insight in Berenice Abbot’s iconic work
Insight on Susan Sontag’s book, On Photogrphy
aperture
Vol. 3, Spring 2017
Spring 2017
1
Joesph Lust
2
PHOTOGRAPH
Spring 2017
3
Work of Berenice Abbot
Documented
MANHATTAN BRIDGE LOOKING UP; November 11, 1936. Built 1909. Chief engineer: C. M. Ingersoll
“I didn’t decide to be a photographer; I just happend to fall into it.” In 1917, Abbott quickly left home and enrolled at Ohio State University to study journalism. Within a two-week period Abbott befriended
Sue Jenkins and became disgusted with the university system. Jenkins
soon left the university to move to New York where she was engaged to Jimmy Light, a young director of the Famous Provincetown Playhouse. Jenkins encouraged Abbott to come and loaned her the $20 train fare. In 1918 Abbott arrived in the midst of one of New York’s
blizzards. Abbott worked several jobs such as a waitress and a yarn
dyer. During her time off she volunteered at the playhouse and even played several minor roles. At some time during her life in Greenwich Village, Abbott became interested in art of sculpture.
4
PHOTOGRAPH
Spring 2017
5
Initially, Abbott had no interest in photography and had no intention of becoming anything but a good darkroom assistant. By 1921 Abbott realized that she would not be able to sustain a living with sculpture. Growing tired of New York, she decided to purchase a one-way ticket to Paris with hopes that her sculpture career would flourish. It did not. Man Ray moved to Paris a year after Abbott. The two met previously in New York. He opened a portrait studio to make a living. Although France was the birthplace of photography, surprisingly there were few working photographers. One afternoon Man Ray was expressing alot difficulties with finding a good darkroom assistant. How about me? asked Abbott. Man Ray wanted someone without knowledge of photography, one he could shape and mold and Abbott needed a job. He agreed. And so began Abbott’s photography career. She was efficient and diligent, and soon found herself immensely enjoying the process. On her own, she began to work long hours to perfect her techniques. Man Ray did not teach me photographic techniques. One day he did, however, suggest that I ought to take some myself; he showed me how the camera worked and I soon began taking some on my lunch break. I would ask friends to come by and I’d take pictures of them. The first I took came out well, which surprised me. I had no idea of becoming a photographer, but the pictures kept coming out and most of them were good. Some were very good and I decided perhaps I could charge something for my work. Her artistic instinct with photographic imaging was natural. Abbott’s clientele grew quickly. She began to pay Man Ray for the supplies she used, and soon paid him more than she was making! This began to cause problems between the two friends. Eventually, Abbott resigned. He changed my whole life; he was the only person I ever worked for and I was extremely grateful to have a job, to have the opportunity to learn. Within the next year she opened her own portrait studio, which was also her home at 44 rue de Bac.
Daily News Building, 220 East 42nd Street, Manhattan
6
PHOTOGRAPH
Frame House on Cherry Street
“Photography doesn’t teach you to express your emotions; it teaches you how to see.” Spring 2017
7
8
PHOTOGRAPH
“Photography doesn’t teach you to express your emotions; it teaches you how to see.” Her reputation grew quickly. Clients became friends and Abbott soon had just as much or more business than Man Ray. On June 8, 1926, Abbott had her first solo exhibition at the Jan Slivinsky Gallery entitled, Portraits Photographiques. The show received rave reviews. Abbott remained in Paris for almost ten years and during this period she was introduced to Eugene Atget’s photography. Abbott was consumed by Atget’s work, which she had first seen in Man Ray’s studio. I wanted to see more, and lost no time in seeking him out. After Abbott became a recognized portrait photographer, she wanted to take Atget’s portrait. After developing the images, Abbott returned to Atget’s apartment only to learn he had just recently died. A devastating blow, but Atget would never leave Abbott’s heart or mind. A long time friend of Atget’s, Andre Calmettes, had acquired his photographic collection, some 1500 glass plate negatives and 8000 original prints. Abbott feverishly fought to acquire the collection from Calmettes. It took over a year of correspondence, and eventually Abbott convinced Calmettes that she should be the one to care and archive Atget’s images and negatives. She not only cared for
the collection, but throughout her life, she attempted to gain recognition for his work. Atget is now recognized as one of the great photographers of all time. However, this period of Abbott’s life would soon come to an end. After reading Andre Siegfried’s America Comes of Age, Abbott decided to return to America. Abbott arrived New York in February 1929. The city had grown tremendously. Undoubtedly influenced by Atget who had photographed old Paris, Abbott’s first thought was “old New York” must be photographed from every aspect. Abbott opened a portrait studio in the Hotel des Artistes. Soon some of her portraits and images of the city were being published in magazines such as Vanity Fair, The Saturday Review of Literature, the Saturday Evening Post, as well as the Theater Guild Magazine and Fortune.
El, Second and Third Avenue Lines, Hanover Square and Pearl Street, Manhattan.
Spring 2017
9
BY BLAKE GOPNIK
By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging and important questions about the role and representation of women in society, the media and the nature of the creation art.
10
PHOTOGRAPH
Spring 2017
11
WORK OF CINDY SHERMAN
UNTITLED
12
PHOTOGRAPH
“THEY LOOK LIKE THEY’VE BEEN THROUGH A LOT, AND THEY’RE SURVIVORS.” By turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographs are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging
Untitled #153 1958
and important questions about the role and representation of women in society, the media and the nature of the creation of art. For a work of art to be considered a portrait, the artist must have intent to portray a specific, actual person. This can be communicated through such techniques as naming a specific person in the title of the work or creating an image in which the physical likeness leads to an emotional individuality unique to a specific person. While these criteria are not the only ways of connoting a portrait, they are just two examples of how Sherman carefully communicates to the viewer that these works are not meant to depict Cindy Sherman the person. By titling
each of the photographs "Untitled", as well as numbering them, Sherman depersonalizes the images.There are also very few clues as to Sherman's personality in the photographs - each one is so unique and ambiguous that the viewer is left with more confusion than clarity over Sherman's true nature. Sherman completed the project three years later, in 1980, when she "ran out of clichés" with which to work. This series gave Sherman much publicity and critical acclaim; she had her first solo show at the nonprofit space, the Kitchen, in New York City. In
Spring 2017
13
Untitled, 2016
1980 Sherman also created a series of what she called "Rear-Screen Projections" in which, similarly to the Film Stills, Sherman dressed up and paraded against a projected slide background. In the year, 1981, Sherman was commissioned by the respected magazine Artforum to do a "centerfold" for one of their upcoming issues. Sherman proceeded to submit a series of images with a cohesive aesthetic look: the camera was placed above Sherman, who was often crouched on the ground or made to look like she was in a state of reverie. This series, as well as an additional series of Sherman in a pink robe, was rejected by Artforum 's editor, Ingrid Sischy, who claimed many times that these photographs "might be misunderstood." Sherman went on to change her style almost entirely in what are often referred to as the Disasters and Fairy Tales series. For the first time in her public career, Sherman was not the model in all of the images. Shot from 1985 until 1989, these images are far more grotesque
than Sherman's earlier work. Often intentionally dressing to look scary and deformed, Sherman sets herself in strange, indefinable settings which often feature oddly colored lighting in shades of blue, green and red. At times, Sherman employs dolls parts or prosthetic body parts to substitute for her own and many a scene is strewn with vomit, mold and other vile substances. Sherman's intent is to explore the disgusting, yet these are things that she admittedly can find beauty in. Sherman's second most known body of work came some time after the Film Stills had already been well received, around 1988-1990. In the History Portraits Sherman again uses herself as model, though this time she casts herself in roles from archetypally famous paintings. conceptually: the idea that images can be reproduced and seen anytime, anywhere, by anyone." Sherman's life
Untitled Film Still #58, 1980 14
PHOTOGRAPH
PHOTOGRAPH
“BELIEVING IN ONE’S OWN ART BECOMES HARDER AND HARDER WHEN THE PUBLIC RESPONSE GROWS FONDER.”
Spring 2017
15
Untitled, 2016
16
Untitled #213. 1989
PHOTOGRAPH
“A HYBRID OF Untitled #152. 1985
PHOTOGRPHY ART THAT REVEALS FEMININITY TO BE AN EFFECT OF REPRESENTATION.� and work has been populated by more than just conceptual photography. She has been married to video artist Michel Auder for over 16 years and has found time in her busy career to add work in motion pictures. In 1997, Sherman's directorial debut, Office Killer, starring Jeanne Tripplehorn, was released in theatres. A self-proclaimed lover of horror films, Sherman draws on the characteristics of this genre as well as the visual motifs established as a still photographer. Sherman also made an appearance in front of the camera, making a cameo playing herself in John Waters' 1998 comedy Pecker . Because Sherman achieved international success at a relatively young age, her work
has had a considerable maturation in value over the past decade. In 1999 the average selling price for one of her photographs was $20,000 to $50,000, a hefty sum for a female photographer. Even more ground-breaking was a 1999 Christie's auction in which one of the photographs from Film Stills sold for a reported $190,000. This bid was perhaps inspired by the Museum of Modern Art's lead: in 1996, they purchased a complete set from Film Stills for one million dollars. These prices are indicative of Sherman's huge level of success, both critically and financially. Sherman's popularity continues to grow around the world, as she has exhibited countries including Germany, Japan, France. Recently, Sherman has returned to using herself
as model. At a recent show at her New York gallery, Metro Pictures, Sherman displayed a series of portraitlike images of herself in the guise of women from California. These women are again simply types - The Personal Trainer, The Ex-Realtor, The Divorcee, etc. Sherman further manipulates the notion of portraiture through the use of conventional portrait signs including the setting of the figure against a neutral background. Unlike some of her early photographs, these are more straightforward images of created characters, not narrative fragments. Sherman continues these projects in New York City.
Spring 2017
17
On Photography AN EXCERPT PLATO’S CAVE
Susan Sontag
Humankind lingers unregenerately in Plato's cave, still reveling, its age-old habit, in mere images of the truth. But being educated by photographs is not like being educated by older, more artisanal images. For one thing, there are a great many more images around, claiming our attention. The inventory started in 1839 and since then just about everything has been photographed, or so it seems. This very insatiability of the photographing eye changes the terms of confinement in the cave, our world. In teaching us a new visual code, photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe. They are a grammar and, even more importantly, an ethics of seeing. Finally, the most grandiose result of the photographic enterprise is to give us the sense that we can hold the whole world in our heads—as an anthology of images.
18
PHOTOGRAPH
“But being educated by photographs is not like being educated by older, more artisanal images.� Spring 2017
19
To collect photographs is to collect the world. Movies and television programs light up walls, flicker, and go out; but with still photographs the image is also an object, lightweight, cheap to produce, easy to carry about, accumulate, store. In Godard's Les Carabiniers (1963), two sluggish lumpen-peasants are lured into joining the King's Army by the promise that they will be able to loot, rape, kill, or do whatever else they please to the enemy, and get rich. But the suitcase of booty that Michel-Ange and Ulysse triumphantly bring home, years later, to their wives turns out to contain only picture postcards, hundreds of them, of Monuments, Department Stores, Mammals, Wonders of Nature, Methods of Transport, Works of Art, and other classified treasures from around the globe. Godard's gag vividly parodies the equivocal magic of the photographic image., Photographs are perhaps the most mysterious of all the objects that make up, and thicken, the environment we recognize as modern. Photographs really are experience captured, and the camera is the ideal arm of consciousness in its acquisitive mood. To photograph is to appropriate the thing photographed. It means putting oneself into a certain relation to the world that feels like knowledge – and, therefore, like power. A now notorious first fall into alienation, habituating people to abstract the world into printed words, is supposed to have engendered that surplus of Faustian energy and psychic damage needed to build modern, inorganic societies. But print seems a less treacherous form of leaching out the world, of turning it into a mental object, than photographic images, which now provide most of the knowledge people have about the look of the past and the reach of the present. What is written about a person or an event is frankly an interpretation, as are handmade visual statements, like paintings and drawings. Photographed images do not seem to be statements about the world so much as pieces of it, miniatures of reality that anyone can make or acquire. Photographs, which fiddle with the scale of the world, themselves get reduced, blown up, cropped, retouched, doctored, tricked out. They age, plagued by the usual ills of paper objects; they disappear; they become valuable, and get bought and sold; they are reproduced. Photographs, which package the world, seem to invite packaging. They are stuck in albums, framed and set on tables, tacked on walls, projected as slides. Newspapers and magazines feature them; cops alphabetize them; museums exhibit them; publishers compile them. For many decades the book has been the most influential way of arranging (and usually miniaturizing)images, thereby guaranteeing them longevity, if not immortality—photographs are fragile objects, easily torn or mislaid—and a wider public. The photograph in a book is, obviously, the image of an. But since it is, to begin with, a printed, smooth object, a photograph loses much less of its essential quality when reproduced in a book than a painting does. Still, the book is not a wholly satisfactory scheme for putting groups of images into general circu-
“To collect photographs is to collect the world.”
“Photography furnish evidence.” 20
PHOTOGRAPH
lation. The sequence in which the photographs are to be looked at is proposed by the order of pages, but nothing holds readers to the recommended order or indicates the amount of time to be spent on each photograph. Chris Marker's film, Si j'avais quatre dromadaires (1966), a brilliantly orchestrated meditation on photographs of all sorts and themes, suggests a subtler and more rigorous way of packaging (and enlarging) still photographs. Both the order and the exact time for looking at each photograph are imposed; and there is a gain in visual legibility and emotional impact. But photographs transcribed in a film cease to be collectable objects, as they still are when served in books. Photographs furnish evidence. Something we hear about, but doubt, seems proven when we're shown a photograph of it. In one version of its utility, the camera record incriminates. Starting with their use by the Paris police in the murderous roundup of Communards in June 1871, photographs became a useful tool of modern states in the surveillance and control of their increasingly mobile populations. In another version of its utility, the camera record justifies. A photograph passes for incontrovertible proof that a given thing happened. The picture may distort; but there is always a presumption that something exists, or did exist, which is like what's in the picture. Whatever the limitations (through amateurism) or pretensions (through artistw) of the individual photographer, a photograph— any photograph—seems to have a more innocent, and therefore more accurate, relation to visible reality than do other mimetic objects. Virtuosi of the noble image like Alfred Stieglitz and Paul Strand, composing mighty, unforgettable photographs decade after decade, still want, first of all, to show something "out there," just like the Polaroid owner for whom photographs are a handy, fast form of note-taking, or the shutterbug with a Brownie who takes snapshots as travel souvenirs of daily life. While a painting or a prose description can never be other parts than a narrowly selective interpretation, a photograph can be treated as a narrowly selective transparency. But despite the presumption of veracity that gives all photographs authority, interest, seductiveness, the work that photographers do is no generic exception to the usually other shady commerce between art and truth. Even when photographers are most concerned with the mirroring of reality, they are still haunted by tacit imperatives of taste and conscience. The immensely gifted members of the FSA photographic project of the late 1930s (among the FSA are Walker Evans, Dorothea Lange, Ben Shahn, Russell Lee) would take dozens of frontal pictures of one of their sharecropper subjects until satisfied that they had gotten just the right look on film—the precise expression on the subject's face that supported their own notions about poverty, light, dignity, texture, exploitation, and geometry. In deciding how a picture should look,
“Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are.”
in preferring one exposure to another, photographers are always imposing standards on their subjects. Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are. Those occasions when the taking of photographs is relatively undiscriminating, promiscuous, or self-effacing do not lessen the didacticism of the whole enterprise. This very passivity—and ubiquity—of the photographic record is photography's "message," its main aggression. Images which idealize (like most fashion and animal photography) are no less aggressive than work which makes a virtue of plainness (like class pictures, still lifes of the bleaker sort, and mug shots). There is an aggression implicit in every use of the camera. This is as evident in the 1840s and 1850s, photography's glorious first two decades, as in all the succeeding decades, during which technology made possible an ever increasing spread of that mentality which looks at the world as a set of potential photographs. Even for such early masters as David Octavius Hill and Julia Margaret Cameron who used the camera as a means of getting painterly images, the point of taking photographs was a vast departure from the aims of painters. From its start, photography implied the captureing of the largest possible number of subjects. Painting never had so imperial a scope. The subsequent industrialization of camera technology only carried out a promise inherent in photography from its very beginning: to democratize all experiences by translating them into differnt kinds of images. That age when taking photographs required a cumbersome and expensive contraption—the toy of the clever, the wealthy, and the obsessed—seems remote indeed from the era of sleek pocket cameras that invite anyone to take pictures. The first cameras, made in France and England in the early 1840s, had only inventors and buffs to operate them. Since there were then no professional photographers, there could not be amateurs either, and taking photographs had no clear social use; it was a gratuitous, that is, an artistic activity, though with few pretensions to being an art. It was only with its industrialization that photography came into its own as art. As industrialization provided social uses for the operations of the photographer, so the reaction against these uses reinforced the self-consciousness of photography-as-art.
Spring 2017
21
“aperture� was designed by Sophia Schippers for Typographic Systems, 2017. All of the images and text were sourced from publications and the interent and are only being used for design education purposes. Fonts: Archer, Helvetica, Times, Futura, and Gill Sans. Printed a Jayhawk Ink, Lawrence KS.
22
PHOTOGRAPH
Project Overview The magazine project started off a bit rough for me because I had no past experience on working with magazine spreads. I struggled a lot in the beginning. I need to push my creativity and knowledge. This lead me to go through a series of rounds to get my first spread, the Cindy Sherman spread, where I wanted it. This first spread was the toughest for me, however, after breaking through my creative barriers and building my knowledge the historical photographer spread came to be a bit easer to start at a stronger beginning point. When I say a stronger beginning point, I mean I still had a lot to change, but my spreads were better because I had a head start to make them stronger. The Susan Sontag article ended up being one of my favorites because this is that last spread I made. Since it was the last spread I made, I had practice from both my Cindy Sherman spreads, and my historical photographer spreads. My knowledge had also grown a mass amount over the coarse of this project. The magazine project ended up being one of my favorites because I could see myself grow through out the project. Making it so much more exciting to see a visual change in my design making skills. It motivated me and reminded me to keep pushing myself because the end results are so worth the long hours and hard work. Typography and Design continue to surprise me everyday by the amount of knowledge their is to me learned, and the never ending change that forces you to grow in the field of work.