Winter fairy tale 3D design coursework by Sofya Abramchuk

Investigation&

Further(investigation..............................................................43(

Project(Planning(Gantt(Chart...................................................1(

Logo(and(corporate(identity..................................................44(

Context(and(Objectives((Problem(and(Brief)..........................2(

Design(Development...............................................................46(

Clariﬁcation(of(Problem((Problem(Analysis)...........................3(

Material(Research...................................................................48(

Research(Plan...........................................................................8(

Final(design..............................................................................50(

(

Final(dimensions.......................................................................52(

Research&

Component(speciﬁcation........................................................54( Real(design(reference..............................................................70(

Primary(Existing(Product(Research........................................12(

Mock(ups...................................................................................71(

Secondary(Existing(Product(Research...................................14(

(

User(and(Target(Market(Research.........................................16( Questionnaire.........................................................................17(

Production&Planning&

Experts(Interview...................................................................19(

Stages(of(Manufacture.........................................................76(

Primary(anthropometrics(research......................................20(

Flowchart..............................................................................78(

Secondary(anthropometrics(research...................................21(

Manufacturing(Gantt(Chart..................................................79(

Location(research...................................................................23(

(

Context(research....................................................................24(

Product&Manufacture&

Style(and(Mood(board............................................................25(

Manufacture...........................................................................81(

Speciﬁcation............................................................................26(

Testing&and&Evaluation&

(

Final(evaluation......................................................................87(

Development&of&Design&Ideas&

Testing.....................................................................................91(

Brainstorm(and(starting(point................................................29(

Further(evaluation..................................................................93(

Ideas.........................................................................................30(

Expert(opinion........................................................................95(

Evaluation(of(Ideas..................................................................39(

Analysis(of(business(opportunities.......................................96(

Modeling&and&Prototyping&

Bibliography...........................................................................97(

Further(evaluation..................................................................42(

(

*  Sofya&Abramchuk&PROD2&2012/13&

ii&

On(this(page(I(have(created(a(Gantt&&Chart.(It(is(helpful(in(a(way(that(shows(clearly(what(parts(of(my(coursework( have(to(be(done(for(particular(time(and(how&long&it(will(take(me(to(complete(every(task.(Also(at(the(end(of(the( coursework(I(will(compare(my&forecast(with(the(time(that(it(really(took(me(to(complete(everything.(( After(having&finished&everything(for(my(project,(I(went(back(and(updated(my(Gantt(Chart.(Blue(squares(represent( the(time(that(I(planned&to(spend(for(each(task(and(crossed&squares(represent(how(long(it(really(took(me(to(finish( everything.(It(can(be(seen(that(on(some(tasks(I(spent&more&time((such(as&ideas&development&and&modelling&and& prototyping),(but(finally(managed(to(finish(everything(on(time(and(exactly(as(I(planned.(This(chart(will(help(me(in( the(future(to(visualise(my(mistakes(and&manage&and(plan(my(time(more&efficiently.(((

Sofya&Abramchuk&PROD2&2012/13&

My( design( starting& point& for( this( project( was( my( affection( to( Russian( culture( and( cakes.( I( always( wanted( foreigner( people( to( become(more(familiar(with(tastes(and(styles(that(are(traditional(in( the(country(full(of(snow(and(polar&bears.(The(best(way(to(share(the( traditions( is( to( bring( typical( food( to( the( community( in( a( form( of( a( shop(or(restaurant.(That(is(why(I(came(up(with(an(idea(of(designing( a( cakeNcafé,( that( will( be( completely( nonNstereotypical( and( truly( Russian.(In(the(restaurant(market((there(are(very(little(places(where( you(could(find(Russian& &food.(There(are(Chinese,(Italian,(Japanese,( American,( even( Spanish( but( no( Russian( cafes( at( all.( Nowadays,( cakes(are(becoming(more(and(more(popular,(as(well(as(healthy(fast( food( and( drinks.( ( So( my( market( niche( will( be( Russian( bakery( café,( where(there(will(be(products(available(for(take&away&and(place(for( sit(and(relax(with(a(cup(of(tea.((   Constrictive& discontent& was( another( point( that( made( me( think( about( creating( a( cake]café.( I( have( noticed( that( in( English( cake( market(there(is(very(insipid(variety(of(cake(fillings(offered.(They(are( plain( and( dull,( what( is( completely( different( to( traditional( Russian( cakes.(In(my(café(there(will(be(all(of(the(types,(variety(of(assortment( that(I(want(my(target(market(group(to(become(familiar(with.(   The( context( of( my( design( will( be( to( offer( something( different( to( the( community.( I( want( my( café( not( only( to( be( a( place( where( you( can( eat,( but( where( you( eat( with( pleasure( and( gain( knowledge(

about(the(world.(Also,(I(think(different(cultures(contribute(a(lot(to( each( other,( what( helps( to( make( society( more( versatile( and( diversified.(( I(think(this(is(a(brilliant(design(opportunity.(There(are(many,(many( bakeries(and(cafes(competing(now(in(a(food(market.( (My(café(will( be(completely(new(and(innovative(with(special(designs(and(product( range(available.(This(will(be(my(way(of(sharing(Russian(culture,(by( transforming( customers( in( that( unknown( and( fascinating( atmosphere(of(winter(and(cold.( My(TMG(will(be(people(from(all(ages,(but(all(those(who(like(trying( something( new( and( sweet.( These( could( be( families( with( children,( teenagers,(middle(age(and(old(people.( I(will(be(producing(a(scaled&model&of(the(interior(of(my(café.(I(will( design( and( bake( sample& products& that( would( be( available( ( in( my( café,(of(course(after(doing(precise((market&research.(( Testing( of( the( final( design( will( be( made( by( taking( the( model( to( different(conditions,(in(order(to(see(how(well(the(model(made,(its( quality,( strength( etc.( Sample( cakes( can( be( tasted( by( potential( customers(and(my(TMG.(Also(the(packaging(and(accessories(could( be(tasted(for(durability(and((quality.(( Finally,( I( will( contact( some( expert( who( knows( everything( about( baking( cakes,( as( well( as( someone( who( runs( a( café,( in( order( to( analyse(needs(and(wants(of(my(TMG(and(customers(in(deeper(way.( I( have( investigated( various( international( food( courts( and( food( festivals.( First( picture( shows( the( international( food( court(of(one(of(the(U.K.’s(largest(and(elaborate(shopping( complexes,( where( your( can( find( food( from( every( country( except( Russia.( And( two( other( examples( show( another( food( court( and( an( international( food( festival( where,( as( it( can(be(seen,(no(Russian(food(is(presented.(((((

On(this(page(I(had(explained(the(context(and(objectives( for( my( idea.( It( includes( my( starting& point& for( this( project,( what( is( my( TMG( and( why( I( think( it( will( be( successful&among(it,(what(are(my(aims(for(this(project,( and(how(I(am(going(to(carry&out&this(project.(This(page( helped(me(to(clarify(my(thoughts&and(ideas&and(make( sure(I(have(a(clear&perspective&for(this(project.(((( Sofya&Abramchuk&PROD2&2012/13&

*  2&

Design&Issue

What&do&I&know?

What&do&I&want&to&know?

Function(

It(has(to(offer(the(best(quality( products,(such(as(cakes,( cupcakes,(pies(and(multi] service.((Different(people(have( different(tastes,(so(it(has(to(be( satisfactory(for(everyone.(It( will(have(informative(and(multi] cultural(purpose.(

What(will(it(do?(What(will(it(look(like?(How( Information(can(be(found(through( internet,(questionnaires,( can(understanding(the(TMG(help(with(the( investigating(existing(products,( design?(How(opinion(of(customer(will( context(study,(demographics,( aﬀect(functions(of(my(café?( primary(observations,(demographics((

Aesthetics(

Café(and(product(range( have(traditional(Russian( designs](winter,(snow,( snowﬂakes.(( Has(to(be(recognizable( but(not(stereotypical.((

How(will(it(appeal(to(the(target(market?( What(style(or(theme(will(be(the(most( recognizable?(How(versatile(and( interesting(design(can(be(achieved?(What( design(the(product(range(will(be?(

Interviewees,(questionnaires,( experts(opinion,(investigation(of( existing(products,(primary( observations,(through(context( study,(demographics.(

Ergonomics(and( anthropometrics(

It(has(to(have( comfortable(places(for( customers(,(both(buying( and(relax(areas.((

How(can(I(make(the(design(more( interesting(and(useful(by(including( ergonomic(components?(What(sort(of( furniture(is(needed?(How(many( customers(will(be(attending(the(café?( How(much(space(will(be(needed(and( used?(

Experts(opinion,(market( research,(investigation(of( existing(products,(context( study,(primary(observations(,( demographics.((

TMG(

Cake(cafes(become(more( and(more(popular.(More( people(become( interested(in(studying( and(exploring(new( cultures(and(trying(new( things.((

How(can(understanding(the(TMG(help( with(the(design?(Why(people(will(come(to( my(café?(What(age,(gender,(social(class( will(be(my(customers?(What(type(of( bakery(my(TMG(is(most(concerned(about?( How(big(is(my(TMG?( (

Questionnaires,(internet,( experts(opinion,(interviewees,( primary(observations,(context( study,(demographics.((

On(next(three(pages,(I(created(a(table(where(I(clarified(the(( context&of(my(idea(following(key&development&areas&(KDA).&This( will(help(me(to(define(things(that(I(already(know,(things(that(have( to(be(investigated&and(what(I(will(find(out(later&on(in(the(project.((I( summarized(questions(that(I(have(according(to(my(context,(so( when(researching(I(can(develop&the(answers(fully(enough.(( Sofya&Abramchuk&PROD2&2012/13&

Where&will&I&ﬁnd&the&information?

*  3&

What&have&I&learnt? The(functions(of(the(café( will(be(determined(by( each(of(the(designs.( Different(TMG(look(for( café(of(different(purposes( and(my(café(will(be( appealing(specifically(the( ones(of(the(TMG(chosen.(

Traditional(Russian(old( style(and(winter(imagery(is( the(most(recognisable.( Very(versatile(and(creative( design(can(be(achieved(by( combining(diﬀerent( technologies(and(typical( elements.(Each(design(will( determine(the(product( range.(

Each(design(will( have(its(own( components(to( include.(The(main( thing(is(that(the( minimum(space( needed(for(the( dining(area(is(20m2( and(15m2(for(the( kitchen.((

The(needs(and( wants(of(my( customers(will( determine(the( design(and(the( concept(of(the( ﬁnal(product.((

Design&Issue

What&do&I&know?

What&do&I&want&to&know?

Trends,(fashion,( brand(and( corporate( identity(

Popular(cake]café;( completely(new(brand( and(idea;(winter( design]new(and( innovative.((

Will(it(beneﬁt(from(being(associated(with(a( brand/fashion/trend/design(style?(What(will( my(logo(be?(What(brands(oﬀer(the(same( sercives(in(cake(market?((

Researching(existing(products,( through(the(internet(or( interviewing(an(expert,(primary( observations,(demographics.((

Café(market(is(not(much( inﬂuenced(by(fashions( and(brands.(What(has( the(main(inﬂuence(on( café(market(and( restaurants(are( technologies(such(as(Wi] Fi(connection.((

Quality,(quantity( and(cost(

Depends(on(the( variety(of(products( oﬀered(and(design(of( the(shop(itself.((

How(many(cakes(and(bakery(should(be( made(to(make(the(revenue(and(what(will( be(the(cost(of(it?(What(demand(will(be(on( the(products?(What(materials(have(to(be( used(to(achieve(highest(quality(and(the( lower(the(costs(of(production?((

Questionnaire,(internet,(expert( opinion,(researching(existing( products,(context(study,(primary( observations,(demographics.((

I(found(that(it(is(not( cost(eﬀective(to(have( a(big(kitchen(serving( small(café,(so(there( whould(be(a(chain.((

Materials( (

Materials(used(for( cake(manufacture( have(to(be(high( quality(but(for(the( café(itself(they(have( to(be(durable,( resistant(and(nice( looking.((

What(materials(and(processes(can(be(used( to(bake(a(cake?(What(products(and( furniture(will(be(used(to(create(interior( space(of(the(café?(What(materials(attract( or(repel((the(customers?(Which(materials( are(normally(used?(Where(the(best(quality( materials(can(be(found(and(what(will,(the( price(of(them?(What(properties(does(the( materials(need(to(have(for(cake( manufacture?(((

Internet,(research(of(existing( products,(primary(observation,( experts(opinion,(questionnaires.(

All(materials(will(be( determined(by(each( particular(idea,(but(in( general(they(have(to( be(comfortable,( durable,(easy(to(clean,( and(functional( (

Manufacture((

Cakes(will(be(made( from((special(recipe( and(in(traditional( Russian(way.(((

How(will(the(cakes(will(be(produced( and(maintained?(How(long(it(would( take(to(produce(cake?(What( manufacturing(process(will(be(used?( What(have(to(be(done(to(minimize( production(time(and(costs?(

Research(of(existing(products,( internet,(design(magazines,( primary(observations.((

Where&will&I&ﬁnd&the&information?

*  4& Sofya&Abramchuk&PROD2&2012/13&

What&have&I&learnt?

There(are(special( manufacturing( techniques(used(in(cake( industry.(Speciﬁc(time( and(recipes( requirements(are( diﬀerent(for(each( individual(cake.(This(will( be(determined(by(each( design.((

Design&Issue&

What&do&I&know?&

What&do&I&want&to&know?&

Where&will&I&ﬁnd&the&information?&

What&have&I&learnt?&

Maintenance(and( consumer( education(

Cakes(should(be(kept(in( fridges(in(order(to(keep(it( safe(and(fresh.(Consumers( will(be(educated(by(the( design(and(style(of(the( presentation(of(the( product(and(café(

What(technology(has(to(be(used(to(keep( the(product(safe(and(fresh(and(tidy?(What( will(attract(consumers(and(how(my( product(will(be(educative?(Is(it(diﬃcult(to( maintain?(Which(materials(oﬀer(easier( maintenance?(How(the(café(will(be(kept( clean(and(tidy?(

Internet,(design(magazines,( expert(opinion,(research(of( existing(products.(((

Cakes(should(be(stored(at( temperature(between(+2C]( +8C.(Nowadays(customers( are(attracted(by(cupcakes.( Materials(used(for( manufacturing(and(café( design(will(determine(the( maintenance(requirements.((

Ecology(and( product(life(cycle((

Every(day(will(be(made( new,(fresh(and( ecologically(green( products.(It(would(be( preferable(to(use(bio] materials(that(are(green( and(safe(to(the( environment.((

How(can(I(make(it(an(eco]design(and(will( it(attract(potential(customers?(What( materials(would(be(environmentally( friendly?(How(can(I(reuse(and(recycle( products(that(were(not(used(on(day]to] day(bases?(((

Internet,(magazines,( research(of(existing(product,( expert(opinion.(

Using(fair]trade(link(and(FSC( packaging(and(paper(are( only(few(ways(in(which(my( café(can(be(eco]friendly.( Leftovers(can(be(sold(on( the(next(day(at(lowered( price,(but(only(when(they( are(safe(and(fresh(to( consume.(

Health(and(safety( (

Café(is(a(public(place,(so( the(safety(has(to(be( provided(for(both,( customers(and(workers.( Healthy(food(is(essential,( so(materials(used(have(to( be(tested(and(fresh.((

Should(I(consider(health(issues(,family( interaction(or(including(the(needs(of(the( disabled?(How(materials(and(products( used(can(turn(up(to(be(unsafe?(How(can(I( ensure(structure(and(furniture(are(safe?(Is( there(security(service(needed?((

Questionnaires,(research(of( existing(products,(expert( opinion.((

My(café(will(designed(for( disabled(people(using(special( adaption(techniques(for(people( with(disabilities.(Workshop( testing(can(be(used(to(ensure( safety(of(furniture.(As(the(safe( is(small(and(located(in(quite(a( safe(area,(security(might(not(be( needed.((

Morals,(culture( and(ethics(( (

My(café(will(be(mostly(in( Russian(style(and(design,( so(it(has(to(be(adapted( also(to(European(people( and(their(culture(as(well.(((

How(can(I(ensure(that(my(product(is(multi( culturally(and(more(culturally(opened?( Should(I(consider(issues(of(globalization,( carbon(footprint(and(fair]trade?(How( diﬀerent(ethical(issues(will(be(balanced( and(ensure(the(control(of(it(in(such( multicultural(place?(

Questionnaires,(internet,( context(study.((

Ensuring(that(the(design(is( in(traditional(style(and( design(will(help(me(to( educate(foreigners(Russian( culture.(Also,(for(the(ﬁrst( time(typical(products(of(the( area(should(be(used(in( order(to(attract(customers( that(are(not(yet(minded(to( changes.((

5& Sofya&Abramchuk&PROD2&2012/13&

Primary&Research&

Investigate&Real&Existing&Products&

Context&study&(Environment,&sizes,& atmosphere)&

Function(

What(will(it(do?(What(will(it(look(like?((

What(will(it(look(like?(How(can( understanding(the(TMG(help(with(the( design?((

Aesthetics(

How(versatile(and(interesting(design( can(be(achieved?(

What(style(or(theme(will(be(the(most( recognizable?(

(What(design(the(product(range(will(be?( What(style(or(theme(will(be(the(most( recognizable?(

Ergonomics and anthropometrics(

How(can(I(make(the(design(more( interesting(and(useful(by(including( ergonomic(components?((

How(many(customers(will(be(attending(the( café?(How(much(space(will(be(needed(and( used?(

What(sort(of(furniture(is(needed?((

Target market group(

What(age,(gender,(social(class(will(be(my( customers?(

How(can(understanding(the(TMG(help(with( the(design?(What(age,(gender,(social(class( will(be(my(customers?((

What(type(of(bakery(my(TMG(is(most( concerned(about?(

Trends, fashion, brand and corporate identity(

What(brands(oﬀer(the(same(sercives(in( cake(market?( (

What(age,(gender,(social(class(will(be( my(customers?(

Will(it(beneﬁt(from(being(associated(with(a( brand/fashion/trend/design(style?(What( brands(oﬀer(the(same(sercives(in(cake( market?(

Will(it(beneﬁt(from(being(associated(with(a( brand/fashion/trend/design(style?(What( will(my(logo(be?((

Quality, quantity and cost(

What(materials(have(to(be(used(to(achieve( highest(quality(and(the(lower(the(costs(of( production?((

What(demand(will(be(on(the(products?((

(What(demand(will(be(on(the(products?( What(materials(have(to(be(used(to(achieve( highest(quality(and(the(lower(the(costs(of( production?((

Materials(

What(properties(does(the(material(need(to( have(for(a(cake(manufacture?(Which( materials(are(normally(used?((

What(materials(and(processes(can(be(used( to(bake(a(cake?(Which(materials(are( normally(used?(((

Manufacture (

What(manufacturing(process(will(be(used?((

What(manufacturing(process(will(be(used?( What(have(to(be(done(to(minimize( production(time(and(costs?(

Maintenance and consumer education(

How(the(café(will(be(kept(clean(and(tidy?( What(will(attract(consumers(and(how(my( product(will(be(educative?((

(Product&Analysis,&disassembly&and&evaluation)&

Ecology and product life cycle (

Expert&Opinion& (Interview)&

How(opinion(of(customer(will(aﬀect( functions(of(my(café?(

What(technology(has(to(be(used(to(keep( the(product(safe(and(fresh(and(everything( tidy?((

What(will(attract(consumers(and(how(my( product(will(be(educative?(Is(it(diﬃcult(to( maintain?((

How(can(I(make(it(an(eco]design(and(will(it( attract(potential(customers?((

How(can(I(reuse(and(recycle(products(that( were(not(used(on(day]to0day(bases?(( Should(I(consider(health(issues(,family( interaction(or(including(the(needs(of(the( disabled?(How(materials(and(products( used(can(turn(up(to(be(unsafe?(

Health and safety(

Should(I(consider(health(issues(,family( interaction(or(including(the(needs(of(the( disabled?(

How(can(I(ensure(structure(and(furniture( are(safe?(Is(there(security(service(needed?((

Morals, culture and ethics((

How(can(I(ensure(that(my(product(is(multi( culturally(and(more(culturally(opened?((

How(diﬀerent(ethical(issues(will(be( balanced(and(ensure(the(control(of(it(in( such(multicultural(place?( (

On(these(pages(I(have(clariﬁed(the(ways(that(I(am(going(to(do(my(research(for(my(project.( Although(the(questions(that(I(am(asking(are(not(fully(developed,(they(will(be(my(starting(point(in( collecting(information.(I(identiﬁed(primary(and(secondary(research(methods(and(linked&my( questions(from(each(key&development&area&to(a(particular(way(of(gathering(information.(( Sofya&Abramchuk&PROD2&2012/13&

User&Research&(TMG&Questionnaire)&

How(will(it(appeal(to(the(target(market?((

What(materials(attract(or(distract( customers?((

Should(I(consider(health(issues(,family( interaction(or(including(the(needs(of(the( disabled?(( Should(I(consider(issues(of(globalization,( carbon(footprint(and(fair]trade?((

Secondary&research&

Investigate&Existing&Products&on&the& Internet&(Public&opinion&and&comments)&

Function( Aesthetics(

Ergonomics and anthropometrics(

Demographics&about&TMG& (Statistics)&

Internet,&books,&articles&

What(will(it(do?(What(will(it(look( like?(How(opinion(of(customer( will(aﬀect(functions(of(my(café?(

How(can(understanding(the(TMG( help(with(the(design?((

What(will(it(do?(What(will(it(look( like?((

How(will(it(appeal(to(the(target( market?(?(What(style(or(theme( will(be(the(most(recognizable?( How(versatile(and(interesting( design(can(be(achieved?((

How(will(it(appeal(to(the(target( market?((

(How(versatile(and(interesting( design(can(be(achieved?(What( design(the(product(range(will(be?(

How(can(I(make(the(design(more( interesting(and(useful(by( including(ergonomic( components?(

How(many(customers(will(be( attending(the(café?((

Target market group(

Research&done&by&others&(Statistics& and&surveys)&

(

How(big(is(my(TMG?(

How(can(I(make(the(design(more( interesting(and(useful(by( including(ergonomic( components?((

What(age,(gender,(social(class( will(be(my(customers?((

Trends, fashion, brand and corporate identity(

Will(it(beneﬁt(from(being( associated(with(a(brand/fashion/ trend/design(style?(

Will(it(beneﬁt(from(being( associated(with(a(brand/fashion/ trend/design(style?((

What(will(my(logo(be?(What( brands(oﬀer(the(same(sercives(in( cake(market?(

Quality, quantity and cost(

What(materials(have(to(be(used( to(achieve(highest(quality(and( the(lowest(costs(of(production?((

What(demand(will(be(on(the( products?((

How(many(should(be(made(to( make(the(revenue(and(what(cost( of(it(will(be?((

Materials(

What(products(and(furniture(will( be(used(to(create(interior(space( of(the(café?(Which(materials(are( normally(used?((

What(materials(and(processes( can(be(used(to(bake(a(cake?( What(products(and(furniture(will( be(used(to(create(interior(space( of(the(café?(?(Where(the(best( quality(materials(can(be(found( and(what(will,(the(price(of(them?( What(properties(does(the( material(need(to(have(for(cake( manufacture?(((

*  Sofya&Abramchuk&PROD2&2012/13&

Secondary&research&

Investigate&Existing&Products&on&the& Internet&(Public&opinion&and&comments)&

Research&done&by&others&(Statistics&and& surveys)&

Demographics&about&TMG& (Statistics)&

Internet,&books,&articles&

Manufacture (

How(will(it(be(produced(and( maintained?(What(have(to(be( done(to(minimize(production( time(and(costs?(

How(will(it(be(produced(and( maintained?(?(How(long(it( would(take(to(produce(cake?( What(manufacturing(process( will(be(used?((

Maintenance and consumer education(

(Is(it(diﬃcult(to(maintain?( Which(materials(oﬀer(easier( maintenance?(How(the(café( will(be(kept(clean(and(tidy?(

What(technology(has(to(be( used(to(keep(the(product(safe( and(fresh(and(tidy?(Which( materials(oﬀer(easier( maintenance?(How(the(café( will(be(kept(clean(and(tidy?(

Ecology and product life cycle (

How(can(I(make(it(an(eco] design(and(will(it(attract( potential(customers?(?(What( materials(would(be( environmentally(friendly?((

How(can(I(make(it(an(eco] design(and(will(it(attract( potential(customers?((

What(materials(would(be( environmentally(friendly?(

Health and safety(

(How(materials(and(products( used(can(turn(up(to(be( unsafe?(How(can(I(ensure( structure(and(furniture(are( safe?(Is(there(security(service( needed?((

Should(I(consider(health( issues,family(interaction(or( including(the(needs(of(the( disabled?((

How(can(I(ensure(structure(and( furniture(are(safe?(

Morals, culture and ethics((

Should(I(consider(issues(of( globalization,(carbon( footprint(and(fair]trade?(How( diﬀerent(ethical(issues(will(be( balanced(and(ensure(the( control(of(it(in(such( multicultural(place?(

Should(I(consider(issues(of( globalization,(carbon( footprint(and(fair]trade?((

How(can(I(ensure(that(my( product(is(multi(culturally(and( more(culturally(opened?((

*  Sofya&Abramchuk&PROD2&2012/13&

11&

First(time(I(visited(this(bakery(I(was(impressed(by( the(way(it(looked.(The(interior(of(this(café(is(very( girlish(and(ﬂowery(but(in(the(same(time(it(is(userN friendly&and(comfortable.(All(of(the(products( were(well(presented(at(the(clear(stand.(There(are( two&tables&where(you(can(eat(your(delicious& cupcake(but(also(youcan(always(take(it(with(you.( There(are(many(diﬀerent(materials(that(were(used( to(decorate(this(cafe.(I(would(use(the(same(way(of( presenting(cakes(and(cupcakes(in(my(own(café( and(having(this(joyful(and(happy&atmosphere.(((

Positive(( ]It(is(situated( very(nicely,(in( the(center(of(the( city,(but(not(in( the(tourist(area.( ]It(is(attractive(in( terms(of(colour( and(interior(( ]It(is(typically( English(and( always(will(be( fashionable(due( to(it’s(classical( style.( Negative( (]Very(little(place( to(sit(down.( ]Area(of(the( whole(café(is( very(small,(what( makes(it( uncomfortable( when(many( customers(are( in.( ]More(attractive( to(woman(than( men(

Positive( ]Extremely( attractive& ]Clearly( conveys(the( feeling(of( tsar’s(court(in( 19th&century& Russia.( ]Big&and& bright&place,( with(many( tables(and( huge(stand.( ]High(quality( materials( used,( including(pure( gold(( Negative( ]Very( expensive( ]TMG(is(rich( people( (

This(patisserie(I(found(in(Moscow(right(in(the( center(of(the(city.(This(café(is(the(one(of(the( most(expensive&and(gorgeous&places(where( you(can(ﬁnd(astonishing(cakes(made(out(of( gold.(The(interior(of(this(café(conveys(you(the( feeling(of(royal(Russian(palaces(where(the( dynasty(of(Romanov(lived.(It(is(very(big(and( bright.(All(the(products(are(presented(at(the( enormous(stand(right(in(the(middle(of((the( café.(It(is(targeted(at(wellNoﬀ&people.(I(really( liked(the(packaging(and(presentation(of(cakes( and(I(would(like(to(have(something(similar(in( my(café.((((

In(these(pages(I(have(tried((to(investigate(and(answer(all(of(my(questions(stated(in(the(research& plan.(I(have(studied(diﬀerent&types(of(cafes(in(order(to(compare(and(analyze(their(positive(and( negative(sides(and(see(what(can(be(appropriate&to(use(in(my(own(design.(( Sofya&Abramchuk&PROD2&2012/13&

Positive(( ]Attractive,( cozyNlike& atmosphere( ]Quick&service( ]Easy(take(away( service( ]Direct(link(to( the(kitchen( through(the( hole(in(the(wall( ]Right(in(the( centre(of(the( city( Negative(

This(bakery(is(sited(in(the(heart(of(my(hometown(Omsk,( Russia.(I(have(been(going(there(all(my(life(and(can(tell(that( this(is(the(most&delicious&bakery(I(have(ever(visited.(It(does( not(have(any(place(to(sit(down,(and(have(only&take&away& service(available.(It(is(quite(small,(but(very(attractive(and( cozy.(Also(it(conveys(Russian(atmosphere(due(to(special( lightning(and(furniture(made(completely(of(natural(wood.( They(produce(the&best&typical(bakery(in(whole(town,(and(it(is( always(hot(and(fresh.( I(would(like(to(incorporate(the(same(type(of(bar&counter(they( use(here,(because(it(has(perfect(high(for(both(customer(and(a( seller(and(lightning(that(makes(all(the(range(of(product(seen.((

]Huge,( uncomfortable( queues(due(to( very(little(space(( ]No&places&to(sit( down( ]Prices(and( information( about(the( product(usually( are(very(diﬃcult( to(see(

Positive(( ]Big,&spacious& interior( ]Attractive( both(for(men( and(women( and(families& with&children& ]Many(tables( available(as( well(as(quick( take(always( service( Negative( ]Does&not& convey( Russian( atmosphere(

This(patisserie(is(placed(in(a(busy(part(of( Omsk.(It(is(a(very(typical&café(where(you(can( buy(typical&Russian(cakes.(The(interior(of(it(is( very(big&and(bright&with(huge&windows( looking(to(the(street.(Again(it(has(huge(stand( where(all(of(the(products(are(shown.(It(has( more(modern&and(contemporary&style,(but( still(it(is(attractive.(It(is(aimed(for(all(classes( of(people(because(their(prices(are(not(high( and(not(too(low(and(they(have(huge(variety( of(products(available(for(everyone.(I(would( like(my(café(to(have(similarly(spacious(place( and(the(organization(where(customers( would(have(room(to(sit(down(and(in(case(of( queues(they(will(not(have(to(wait(outside(or( be(squashed&together.(((

*  Sofya&Abramchuk&PROD2&2012/13&

10&

Positive(

This(place(can(be(found(in(heart(of(London.(It(is(not(a( bakery,(but((it(is(specialized(on(typical(Russian&dishes.( It’s(interiror(is(the(most(fulﬁlling(in(terms(of(creating( Russian((atmosphere.(It(has(typical(elements(such(as( polar&bear&meeting(you(at(the(door;(typical(Russian( “samovar”;(elements(from(royal(palaces(and(antique& furniture(create(feeling(of(rich(and(gorgeous(make( you(feel(to(be(a(part(of(the(royal(family.(Although(the( food(is(quite(expensive&in(there,(it(is(possible(to(try( traditional(meals(of(the(best(quality.(Desserts(that( they(have(are(the(ones(that(I(would(like(to(have(in(my( café.(These(are(the(best(types,(the(ones(that(are( typical&and(are(loved&by(both,(foreigners(and( Russians.(By(many(comments(and(reviews(made( about(this(restaurant,(it(has(success(among(English( people,(who(say(that(they(changed(their(stereotypical( perceptions(about(Russian(food.(So(it(is(quite(luckily( that(my(own(café(will(also(to(contribute(to( introducing(another(culture(and(educating(people( through(the(food.((

]Is(completely( Russian(style,( conveys( atmosphere(of(it( and(satisﬁes( stereotypes.( ]You(can(ﬁnd(the( best(Russian( dishes(there.( ]Very(attractive( atmosphere,( cozy(and( homelike.((

Negative(

]The(stereotypic( interior(can( change(the( perspective(of( seeing(the(real( Russia.( ]Prices(are( extremely&high,( though(it(is(more( appealing(to( people(with(high& incomes.&

Positive(

]Makes(people( change(their( perception(of( English( traditions(and( cuisine.( ]Conveys( clearly(the( atmosphere& and(feeling(of( England.( ]Has(a(café( and(a( restaurant( separated.(

I(have(chosen(this(café(for(my(secondary(product(research,( because(it(is(an(English(café(located(in(Russia.(An( atmosphere(created(inside(is(conveyed&through(a(mixture(of( modern(and(conservative(elements(of(English(culture.(It(has( two&areas,(a(café(and(a(restaurant.(A(café(works(separately( to(the(restaurant,(at(the(morning(and(restaurant(is(opened( in(the(evening.(The(range(of(products(presented(is(typically( English:(cupcakes,(sponge(cakes,(ﬁsh(and(chips,(English( breakfast(tea.(I(liked(the(idea(of(how(the(designers(were(able( to(create(completely(diﬀerent(atmosphere(inside,(make(it( look(so(much(as(an(European(café.(It(is(good(idea(to(have(a( restaurant(and(a(café(separated,(but(which(would(have(the( same(theme.(So(in(my(café,(if(I(would(be(considering(an( expansion,(it(would(be(nice(to(have(a(restaurant(as(well,(so( my(customers(could(become(familiar(with(Russian(cuisine(as( well.((((

Negative(

]It(can(happen( that( customers(will( want(to(enjoy( cakes(even(in( the(evening( and(the(café( part(will(be( closed.&

On(these(pages(I(have&investigated&secondary(existing(products.(I(looked(at(cafes(that(would(help(me( to(answer(my(questions(from(my(research(plan.(Also(I(have(investigated(various(examples&of(scale( models((and(what(materials(were(used(to(make(them,(that(in(future(will(help(me(to(create(my(own( model(of(the(café.( Sofya&Abramchuk&PROD2&2012/13&

11&

(

( This(model(was(created(in(order(to( (show(the(precise&interior(of(a(flat.(A( (transparent,(strong(polymer&sheet(was( (used(for(walls,(and(furniture(mas(made(out( (of(mixed(materials,(such(as(fabric,(wood(and( (foam(board.(This(is(a(good(example(of(a(scaled(( model,(because(walls(are(transparent,(and(the(inside(of(the(flat(can(be( clearly(seen.(Also,(the(furniture(is(very(realistic,(which(makes(it(much( more(attractive&to(potential(customers.(Although,(it(might(be(not( lightweight(and(quite(big(and(so(it(will(be(difficult(to(transport.(As( well,(it(is(hard(to(glue(every(piece(to(such(mixed(surface,(so(again,(it( makes(it(hard(to(transport(without(things(falling(off.((

In(this(product,(foam(board(was(used(to(( create(the(walls.(Composite(board(was(( used(for(the(base(of(the(model,(what(( makes(it(very(light.(The(details(of(the(( furniture(are(not(so(precise(as(in(the(( previous(product,(but(it(also(gives(an(( impression(of(a(real(flat.(Mixed(( materials(were(used(to(create(the( furniture(such(as(wood(and(fabric.(( Again,(it(is(quite(problematic(to(transport(this(model,(but(foam(board(is(a( light(material(that(is(easily(glued.(Also,(it(would(be(laminated(and(texture( will(be(printed(over(and(coloured(to(give(more(realistic(view(and(more( efficiently(convey(the(atmosphere(of(a(real(flat.((

( This(model(was(created(( in(completely(diﬀerent(way(than(the(other(models(did.(The( (walls(and(furniture(are(cut(out(of(foam(board.(It(makes( (the(product(very(lightweight(and(easy(to(carry.(Also,(the(( walls(and(furniture(are(stuck(to(the(composite(board,(what( (makes((it(safe(to(transport.(PVC(transparent(sheet(is(used( (for(the((windows,(what(makes(it(look(more(real(and(see](( through.(The(roof(of(the(house(is(also(transportable,(it( (can(be(taken((oﬀ(in(order(to(see(inside(of(the(model,(but( (can(be(put(back(to(see(the(whole(building.(The(thing(that( (I(don’t(like(about(this(product,(is(that(the(furniture(is(( not(realistic,(but((nevertheless(it(is(done(to(not(disturb(the( (customer(with(unimportant(details(.(The(thing(that(light(is(( used((inside(the(building,(on(the(other(hand,(creates(a(( feeling(of(a(real(house(with(people(living(in(it.(Also,(I(like(how(wood(and(foam( board(is(combine,(what(create(an(organic(and(attractive(surface(and(textures.(

Sofya&Abramchuk&PROD2&2012/13&

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This(product(can(be(very(useful(in(creating(scaled(models((of( buildings.(It(is(an(architectural(kit,(with(all(the(pieces(needed(to( construct(a(model.(It(contains(walls,(windows,( furniture(and(even(people,(inside(with(a(small( magnate(inserted(in(each(piece((which(then(( are(stuck(magnetically((walls(and(windows(( can(be(glued(together(to(form(solid(structure)(( onto(the(base(provided.(This(kits(are(very(( expensive,(but(it(is(a(time(saver(and(can(be(( used(million(times(over.(Also,(every(piece(is(made( out(of(white(polymer,(what(it(makes(attractive(and(( recyclable.(The(kit(comes(in(a(special(suite(case( which(is(useful(in(storage(of(all(small(pieces.((( There(are(many(replaceable(units(available,(so(( designs(can(vary(and(be(divers.(In(terms(of(( transportation,(a(ready(model(will(not(be(heavy,( because(of(lightweight(plastic(used,(and(another(the(( advantage(is(that(it(can(be(build(up(in(seconds.(( A(perplex(structure(ensures(safety(of(the(model.(((

Age(

Majority(of(my(attendants(will(be(families(with(children,(students(and( anyone(who(likes(cakes.(It(is(diﬃcult(to(identify(age(range,(but( approximately(it(would(be(people(from(16(to(50(years(old.(

Personal(and(purchase(behaviour( patterns(

Occupation(

It(is(diﬃcult(to(identify(the(occupation(of(my( consumers.(It(would(be(house(wives(who(want(to(buy( fresh(bread(in(the(morning;(students(who(rush(to( university(and(would(like(to(have(a(cup(of(coﬀee;(or( even(a(busy(businessman(who(wants(to(buy(a(dessert( for(his(family(for(the(dinner.(((

Gender(

Mostly,(my(consumers(will(be(women,(but(I( will(also(try(to(make(my(café(attractive(to(men.(

Education(

My(café(is( aimed(for( everyone,(so(it( can(be( accessed(by( people(from( lower(classes( as(well(as( people(with( higher( education.(

My( TMG( group( was( found( to( not( be( identified( with( any( specific( brands( of( bakeries.( My( potential( customers(are(more(concerned(about(the(quality(of( the( products( and( accessibility( of( it( more( than( what( brand(it(wears.(Also(it(is(hard(to(tell(what(you(like(the( most(about(cakes(and(food,(so(it(varies(on(personal( tastes.(It(was(noticed(that(many(people(like(to(buy(a( cup( of( coffee( before( going( to( work,( as( well( as( they( like(to(sit(and(chat(with(their(friends(eating(cupcakes( with(cup(of(tea.(My(TMG(will(be(also(people(who(are( concerned(about(healthy(lifestyle.(

Marital(status(

In( many( cases( my( ( customers( will( be( people( with( families,( single,( in& relationship,( and(( married&couples.((

Income(

Because(a(lot(of( people(like(cakes,( consumers(from( diﬀerent(social( classes(will( attend(my(café.( Prices(will(be(not( too(high(but(not( too(low,(so( everyone(will(be( able(to(access(my( products.(( Marital(status(

In(many(cases(my(( customers(will(be( people(with(families,( single,(in(relationship,( married&couples.((

Demographics(

The(population(of(Holloway(was(41,329,(48%&men&and(52%& female(from(2001(census.(The(population(is(very(multicultural( and(this(area(is(one(the(most&densely&populated(areas(of( London.((

*  On(this(page(I(have(created(my(consumer&proﬁle&in(order(to(identify(needs(and(wants(of(my(potential(customers.(It(is(a(detailed(analysis( of(a(group(like(consumers,(covering(inﬂuences(on(their(purchasing(habits(such(as(age,(gender,(education,(occupation,(income,(personal( and(psychological(characteristics.(This(will(help(me(to(see(whom(I(will(have(to(be(targeting(and(how(I(can(successfully(satisfy(all(their( needs(and(wants.(( 13& Sofya&Abramchuk&PROD2&2012/13&

Cake-café shop Do you like cakes? This(questionnaire(was(created(in(order(to(help(me(to(design(a(cake]café.(Your(answers(will( be(extremely(helpful(and(will(be(part(of(my(market(research.(Please(ﬁll(out(this(questionnaire( by(ticking(the(most(appropriate(answer(to(you.(It(is(possible(to(tick(more(than(one(answer.(( All&information&will&be&kept&conﬁdential.((

Please,(indicate(your(sex(

" "

Please,(indicate(your(age(

2 !

4 !

5 !

6 !

7 !

(Female (Male

" (<19 " (19]25 " (25]45 " (45]60 "(((((((60<

1.  2.  3.  4.  5.  6.  7.  8.

In(my(first(question,(I(wanted(to(determine(the(percentage(of(male(and(female(customers(in(my(potential(TMG.( This(question(helped(me(to(identify(what(age(will(have(my(potential(customers,(and(what(would(be(their( preferences,(according(to(the(differences(in(generations.( Here(I(wanted(to(see(what(status(they(had.(This(will(help(me(to(identify(if(this(person(would(come(with(his( children(or(a(girlfriend(to(my(café.( This(question(would(highlight(people(with(children,(which(is(also(a(potential(TMG.( This(question(helped(me(to(identify(with(what(frequency(my(TMG(visited(bakeries,(and(are(they(interested(in( them.( This(question(is(helpful(in(identifying(what(type(of(products(I(shall(have(and(for(what(occasions.(( By(knowing(the(type(of(bakery(that(is(the(most(popular(among(my(TMG,(it(will(help(me(to(identify(the(most( profitable(and(interesting(for(my(customers(type(of(café(to(be.( These(are(some(brands(that(might(help(me(to(see(if(my(TMG(would(be(more(concerned(about(any(specific( brands,(what(would(affect(the(image(of(my(own(café.((

Please,(indicate(your(status( 1 " " " " "

(Student (Young(adult( (Parent( (Spouse Other]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]](

Children&

Frequency&&

How(many(children(do(you(have?( " " " "

1. Firstly(I(was(very(surprised(to(find(out(that(more(men(visited(bakeries( and( bought( sweets( than( the( women.( This( led( me( to( conclusion( that( my(café(should(be(both(attracting(to(men(and(women.(( 2. As( I( expected( the( age( of( my( TMG( would( be( around( 25]45,( but( nevertheless(other(aged(people(will(also(attend(my(café.( 3. I(discovered(that(more(men( (aged(between(25(and(45(had( (children( than(women(at(the(same(age.(Also,(many(of(my(TMG(customers(will(be( parents(and(have(someone(to(come(with(to(a(café.( 4. I(was(surprised(to(find(out(that(men(visited(bakeries(more(frequently( than(women.(( 5. ( I( found( also( that( women( were( more( concerned( buying( cakes( for( special(occasions,(but(men(were(willing(more(to(buy(sweets(as(a(treat( or(a(dessert.(( 6. Although( there( was( no( answer( as( “supermarket”,( three( men,( answered(that(they(would(buy(bakery(from(there(rather(than(a(normal( bakery.(More(women(were(more(concerned(about(going(to(bakeries,( where(they(could(find(fresh(bakery.(( 7. Again,( as( I( expected,( my( TMG( was( not( so( concerned( about( any( specific( brand( or( image,( and( would( go( to( whatever( bakery( they( find( tasty(and(attractive.((

(None (1]2 (3]4 (5<

How(frequently(do(you(visit(bakeries?(( " (Everyday " (1]2(times(per(week " (3]4(times(per(month( "(((((((Hardly(ever " (Other]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]

For(what(occasions(would(you(buy(a(cake?( " (Birthday " (Wedding " (A(treat "(((((((Dessert " (Other

Where(do(you(usually(buy(sweets((pies,(cakes,(bakery)?( " " " "

(Normal(bakery (Patisserie (Confectionery Other

Which(ones(of(those(you(visit(the(most?( " (Starbucks "(((((((S(&(M(Cafe "(((((((Greggs "(((((((Whatever(bakery(in(my(district( " (Other (

Sofya&Abramchuk&PROD2&2012/13&

*  On(these(pages,(I(aimed(to(investigate(needs(and(wants(of(my(target(market(group(more( thoroughly,(in(order(to(make(my(ﬁnal(design(completely(satisfactory(for(my(potential( customers.(It(helped(me(see(the(things(that(I(might(have(seen(in(diﬀerent(perspective,(and( understand(phycology(of(my(customers.(I(have(given(25(questionnaires(to(English(people,(who( had(a(clear(vision(and(understanding(of(the(cake(market(in(England.( 14&

!  Do(you(have(any(disabled(members(in(your(family(or(any( disable(friends? (

" Yes 9(((((("((No

(((((("((Other

(

!  Would(you(be(attracted(by(ecological(and(healthy(image(of(a( café?(

10("((Yes,(I(try(to(buy(eco]friendly(and(healthy(products((( "((No "((Don’t(care "((Other

In(questions(9(I(asked(if(any(member(of(my(TMG(and(their(family(and(friends(had(any(disabilities.(It(would(help(me(to(see( if(it(necessary(to(put(special(facilities(for(incapacitated(people,(such(as(elevated(floor(at(the(entrance(instead(of(stairs,(or( doors(that(open(automatically.(( 10.  10(and(11(helped(me(to(find(out(if(my(TMG(was(concerned(and(attracted(by(ecological(image(of(the(café.( 12.  In(this(question(I(asked(how(many(people(would(be(willing(to(pay(more(for(an(eco]product,(that(was(made(out(of(fair] trade(materials.(This(would(show(if(it(would(be(worthwhile(putting(higher(prices(and(considering(fair]trade.( 13.  This(question(would(help(me(to(identify(the(level(of(interest(that(my(TMG(would(have(for(my(café(and(my(products.( 14.  In(this(question(and(question(15,(I(wanted(to(examine(the(reaction(that(people(would(have(towards(these(images.(First( row( contained( pictures( of( typical( houses( in( wintery( Russia,( and( the( second( row( contained( pictures( of( snow( itself.( I( wanted(to(see(how(the(stereotypes(would(affect&or&not(the(perception(of(seeing(Russia.( 16.  This(field(was(created(for(people(to(put(any(suggestions(that(would(come(up(to(their(minds(related(to(cakes(or(cafés(or( Russia(in(general.((((

!  Are(you(concerned(for(fair]trade(and(carbon(foot(print?(( "((Yes(

11("((No

"((Don’t(care "(((Other !

Will(you(be(willing(to(pay(more(for(ecological,(healthy(and(fair]trade( concerned(products?(

"(Yes "(No(

12("(Don’t(care

• It( was( found( that( many( people( did( not( have( any( disabled( family( members( of( friends,( but( some( actually( had.( So( this( showed( me( that( even( for( one( person,( it( is( necessary( to( have( disability(access(to(my(café,(because(any(member(of(my(TMG( could(be(or(become(incapacitated.(( • I( found( out( that( more( people( were( concerned( about( fair( trade( and( carbon( foot( print( than( eco]and( healthy]image( of( the( café.( Also( the( willingness( to( pay( for( ecological( concern( was(higher(among(women(than(men,(I(think(it(is(worthwhile( to(consider(these(issues(in(my(design(and(promotion.(( • A( lot( of( people( were( deﬁnitely( willing( to( try( out( traditional& Russian( cakes( but,( also( as( it( was( said,( “it& depended& on& the& type& of& cake”.( When( I( will( get( to( think( about( the( product( range,( it( would( be( useful( to( give( out( some( samples( to( some( members(of(my&TMG.(( • Although( a( lot( of( people( said( that( they( did& not& think( that( those( images( conveyed& the( atmosphere( of( Russia,( everyone( agreed( that( cold& and& winter& is( deﬁnitely( a( part( of( people’s( perception(about(Russia.(((

"(Other !

Will(you(be(willing(to(try(traditional(cakes(from(another(country?((

"(Yes,(it(interests(me(a(lot "(No,(I(prefer(traditional(cakes "(Don’t(care(( "(Other

13(

What(image(would(you(associate(with(Russia(?((please(circle(one(in(each( row)(

(((((((

14( 2.

((((((

!  Do(these(images(convey(you(the(atmosphere(of(Russia?( "(Yes,(it(interests(me(a(lot

15("(No,(I(prefer(traditional(cakes "(Don’t(care(( "(Other(

!  Other(suggestions:( ___________________________________________________ ___________________________________________________((((((((((

16(

Thank&you!(

((

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When&firstly&opening&a&cafe/restaurant,&what&are&the&main&features&to&be&concerned/about?&& In( my( opinion( the( food( is& not& the( main( thing( that( attracts& customers.( It( is( the( atmosphere( of( something(happening,(moving,(entertaining.(Firsrt(impresion(is(very(important.(Customers(come(two& times]first(time(to(try(and(see(how(everything(is(and(the(second(time,(if(the(did(not(like(something,(to( see(if(anything(changed.(So,(I(think(it(is(very(important(to(create(that(attractive(field(or(detail(that( will( bring( customers( third( and( forth( time( to( your( café( again,( clearly( apart( from( excellently( baked( food.((

How&do&you&think&my&TMG& choice& will&affect&the&design&and&the&product&range&of&my&café?& What&are&the&things&that&attract&each&TMG?& All( generations( are( very( different.( You( would( never( be( able( to( find( an( old( lady( eating( chocolate( muffins( with( her( friends( discussing( loudly( alternative( music.( There( are( specific( atmospheres( and( places( where( very( different( generations( cannot( interact.( In( cafes( for( big( families( there( will( be( children(crying(that(will(disturb(students(or(people(who(wanted(to(have(a(cup(of(coffee(in(silence.( That(is(why(you(have(to(decide(what(is(the(best(alternative(TMG(for(you(and(which(one(you(are(the( most(insight(about.(Also(you(have(to(think(about(trends(and(fashions(and(that(all(generations(grow( with( time.( Students( will( buy( cheap( bakery( because( they( never( have( money.( Busy( people( will( want( something(fast(and(to(take(away.(Sporty(and(healthy(people(will(not(eat(the(same(things(that(young( girls(or(students(will(eat(because(it(is(not(their(type(of(food.(As(well(as(that(you(have(to(make(sure( that(both(male(and(female(customers(are(coming(to(your(café:(if(there(are(no(men,(women(will(not( come.(Good(idea(would(be(to(have(handsome(waiters(to(attract(young(ladies(who(will(also(entertain( them.( For( people( with( families( and( couples( you( could( put( cook]tops( and( teach( them( how( to( cook( Russian(food,(let(them(play(and(do(something(fun(together.(That(will(entertain(and(bring(together( children(and(adults(and(in(the(same(time(educate(and(teach(them(Russian(culture.((

( What& are& the& most& efficient& ways& of& producing& bakery& and& how& the& best& quality& can& be& achieved?&& Nowadays,(many(bakeries(do(not(have(a(proper(kitchen(in(the(café.(What(they(do(is(that(they(buy(or( rent(a(kitchen(that(works(24(hours(per(day(producing(bakery(for(more(than(one(café.(But(you(have(to( have(in(mind(that(baking(semi]finished(goods(is(not(going(to(give(you(high(quality,(fresh(and(tasty( products( as( you( would( have( had( making( them( right( in( the( cafe.( It( is( a( good( idea( to( incorporate( modern(shock(freezing(system(that(will(conserve(bakery(how(it(has(to(be(and(when(it(is(transported( into(the(café(finish(it(off(for(a(best(result.(Another(way(of(attracting(customers(is(to(show(them(the( conditions(in(which(goods(were(created/finished(off.(That(would(be(a(self]advertisement(and(would( show(the(customers(the(quality(of(bakery(made.((

What&are&the&materials&to&use&in&kitchen&and&how&my&products&can&be&maintained?&&

separate(bathroom(for(the(stuﬀ,(so(in(hot(summer(they(can(take(a(shower.(Thinking(of(tableware(it(is( advisable(to(have(three(sets:(one(that(is(used,(one(that(is(being(cleaned(and(one(for(an(emergency(if( something( is( broken( and( it( has( to( be( replaced.( ( Waitress( have( to( wear( the( most( comfortable( and( light(clothes(in(order(to(be(more(productive(and(have(freedom(of(movement.(( To(maintain(cakes(and(bakery(you(need(from(+2(to(+8(temperature.(Due(to(its(impossibility(to(have( that( temperature( in( the( whole( café,( special( fridges( and( plastic( ( or( glass( covers( have( to( be( used.( Customers(have(to(see(fresh(and(just]cooked(goods,(and(not(the(winded(bakery.(Also(the(food(that( was(not(kept(at(right(temperature,(especially(cakes(and(goods(made(out(of(lactic(products(can(easily( turn(out(to(be(unsafe(and(harmful(for(the(customers.(In(order(to(recycle(products(that(were(not(sold( that(they,(you(could(sell(them(next(day(but(half]price.(Also(you(can(give(the(leftoveres(as(a(treat(for( your(stuﬀ(at(the(end(of(the(day(or(give(it(to(the(charity(organizations(or(schools.((

Do&you&think&I&should&consider&health&issues,&family&interaction,& &including&the&needs&of&the& disabled?&& As(I(said(earlier,(you(have(to(be(very(careful(when(storing(perishable(goods(such(as(cakes(and(bakery.( Yes,(it(is(important(not(to(forget(about(private(space(for(everyone.(People(with(families(and(children,( couples(or(even(friends(will(want(to(sit(down(in(places(of(two(or(four.(They(will(always(want(to(sit( down( apart( or( more( privately( than( single( people.( As( well( as( that,( do( not( forget( about( people( meeting( with( someone( in( your( café.( There( has( to( be( some( entertainment( for( someone( who( is( waiting(and(then(place(for(two(when(greeting(each(other.(Disabled(people(are(also(very(important.(It( is(essential(to(have(a(door(that(will(allow(people(in(wheel(chair(to(come(in(and(necessary(space(in(the( toilet(for(this(person(to(move(freely.(Not(having(such(facilities(will(repel(customers(with(disabilities( but(also(their(friends(and(families.((

What&do&you&think&about&creating&a&Russian&café&in&England&and&how&it&can&be&educative&and& informative?&& I( think( that( creating( something( like( this( can( be( a( good( start( for( sharing( cultures( and( traditions.( However(you(have(to(be(careful(when(choosing(product(range,(because(tastes(and(trends(in(other( country( can( be( very( diﬀerent( to( those( in( Russia.( I( would( suggest( to( be( focused( more( on( the( entertainment(of(customers(and(educating(them.(For(example,(you(could(create(a(special(program( for(each(day(of(the(week.(One(day(could(be(for(people(who(just(broke(up(or(divorced(to(other(person( and( wants( to( celebrate( this( event( (call( it:( everything( what( is( done( is( for( better).( Also( for( young( people(you(can(create(sort(of(exchange(of(cultures(like(a(ﬂea(market,(where(people(could(bring(their( own(things(or(replace(with(them(the(ones(that(they(just(took.(There(has(to(be(something(that(will( surprise,(inform(or(attract(people,(that(will(make(them(want(to(come(and(see(again(Russian(culture( and(talk(about(it(to(other(people.((

Firstly,( the( floor( in( the( kitchen( has( to( be( rough( and( non]slippery.( It( will( protect( the( stuff( from( fall( when(something(is(spilled(or(floor(is( (just(cleaned.(Other(surfaces(would(be(as(smooth(as(possible( when( cutting,( passing( things,( and( cleaning.( Secondly,( the( pipes( and( all( water( and( electricity( connections(has(to(be(safe(and(well(organized(so(no(accidents(can(happen.(It(is(important(to(have(a(

For( this( page( I( have( interviewed( a( very( successful( restaurateur( Elena( Sobolovskaya.(She(has(been(designing,(creating(and(managing(many(of(the&most& famous&cafes(and(restaurants(in(my(town.(I(had(asked(her(questions(that(were(in( my(research&plan&and(learned(a(lot(of(new(things(about&running&and(designing(a( cake]café.(((

Sofya&Abramchuk&PROD2&2012/13&

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12(cm( 68cm (

88(cm(

90cm&

( 150(cm 194cm(

98cm(

58cm(

43cm(

• On(these(photographs(can(be(seen(some(primary(measurements(that(I(made(with(a( help(of(my(mother.(( • Firstly,( I( have( measured( a( high( and( depths( of( a( cooktop( and( a( countertop.( These( have( to( comfortable( and( broad( for( a( kitchen( in( a( café,( and( these( measurements( should(double(for(major(comfort.(( • I(have(measured(the(high(between(my(mom’s(elbow(and(a((cooktop,(to(ensure(that( it(is(safe(from(oil(splashes.(Also,(for(dough(rolling(there(has(to(be(a(lower(surface,( which( is( quite( important( when( making( cakes.( So,( the( best( solution( would( be( to( have(a(special(kitchen(island(table,(which(could(also(have(a(place(for(storing(things( in(it.(( • Then(I(have(measured(the(dimensions(of(a(fridge.(In(a(café(it(would(be(the(same(or( even(bigger(fridge.(It(will(have(to(have(a(place(for(person(standing(in(front(of(it(and( opening(it(with(freedom.(So(the(minimum(space(should(be(100(cm(between(other( object(and(a(fridge.(It(is(a(good(idea(to(create(a(kitchen(triangle,(which(helps(to(see( how( the( main( objects( in( the( kitchen( should( be( placed.( A( sink,( a( cooktop( and( a( fridge( should( form( a( triangle( for( better( comfort( and( reduction( of( not( necessary( movements(being(made.(( • As( well( as( that,( I( have( made( some( observations( of( how( high( a( table( and( a( chair( should(be(for(my(customers(that(could(sit(down(in(my(café.(Minimum(space(around( a( customer( should( be( 60( cm,( so( freedom( of( movement( is( allowed.( So( for( two( people,(a(table(minimum(of(ø(90(cm(would(be.(Also,(I(think(an(ideal(high(of(a(table( for(person(who(would(like(to(have(a(tea(or(even(study(in(my(café(will(be(75]77(cm,( because( 73( cm( is( very( low( when( eating( or( studying( (known( by( personal( experience).(A(chair(high(should(be(approximately(45]48(cm(for(a(person(to(be(the( most(comfortable.(

73(((cm( 48((cm(

In(this(page(I(have(investigated(real(measurements(of(my(mother’s(body(and(how(it( would(be(aﬀected(by(surrounding(space.(It(will(help(me(to(see(what(distance(I(will( have(to(have(between(objects(and(how(eﬃciently(I(can(manage(the(space(provided.((

Sofya&Abramchuk&PROD2&2012/13&

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In(this(page(I(have(collected( all(information(that(will(be( useful(when(designing(the( dining(area(in(my(café.(It( shows(the(minimum( dimensions(and( measurements(of(people( standing(side(by(side,(the( minimum(space(needed(for( person(seating(at(the(table( or(a(waitress(that(has(to( pass(between(two(tables.( Also(I(found(the(minimum( dimensions(for(a(counter( and(bar(chairs.(This(page(is( very(helpful,(in(a(way(that(it( clearly(shows(how(I(can( make(my(design(the(most( comfortable(and( ergonomic(for(my( customers(and(what(are( the(standards(when( organising(any(public(place.((

I(have(investigated(the(conditions(that(should(be( created(for(people(with(disabilities.(As((I(have(seen( in(my(questionnaire,(if(even(one(person(has(friends( or(family(members(with(disabilities(my(design(has( to(be(created(including(minimum(measurements( and(dimensions(for(both(normal(people(and(people( in(wheel(chair.(( For(the(people(sitting(down(in(my(café,(chairs(and(tables(will(be( provided.(Standard((measurements(will(be(used(in(order(to(satisfy( every,(even(5th&and&95th&percentile&customers(who(comes(to(my( café.(Also,(there(will(be(special(way(provided(for(people(who( would(like(to(take]away(and(what(would(prevent(from(large(cues( being(formed.(((

The( industry( standard,( allow( 21]25( inches( between( the( centres( of( each( bar( stool.( There( is( a( place( to( Leave( about( 14( inches( from( the( wall(or(edge(of(a(bar(or(table(to(the(ﬁrst(stool.(Also(there(is(place(to( leave( for( a( person( on( the( other( side( of( the( counter,( such( as( a( barman( or( a( waitress.( If( there( will( be( 3( places( to( sit( down,( a( bar( table(should(be(2.29(m.((

Dining&area& Here(I(have(investigated(the(measurements(that(are( minimum(for(people(to(be(comfortable(when(eating( something.(The(minimum(space(for(dining(room(has(to(be( 20(m(2,(in(orderder((to(ﬁt(Two(three(seat(or(two(seat(sets(of( tables(and(chairs(and(at(least(one(four(seated(set(of(tables( and(chairs.(

*  in( this( page( and( the( next( page( I( have( studied( diﬀerent( body( measurements,( to( ﬁnd( out( what( sizes( would( be( needed( for( best( customer( comfort.( Also( I( investigated( kitchen( tools( and( bathroom( measurements( to( ensure( safety(and(health(issues.(I(have(used(secondary(research(for(this(page,(in(order(to(investigate(standard(sizes(of( ordinary(people,(so(every(customer(in(my(café(would(feel(comfortable.((( Sofya&Abramchuk&PROD2&2012/13&

16&

The( kitchen( work( triangle( is( a( design( concept( that( can( help( create( eﬃcient( use(of(kitchen(work(spaces.(The(idea(is( that( a( line( drawn( to( the( refrigerator,( sink,( and( range( should( create( a( relatively( even]sided( triangle( within( which(the(major(kitchen(activities(take( place.( The( triangle( layout( can( reduce( unnecessary(movement(in(the(kitchen,( making( your( use( of( the( space( more( eﬃcient(

Countertop&(preparation)( Activities:(dishing(up( food,(mixing,(cutting,( preparing,(etc.(( The(depth(of(the( countertop(is(60(cm(while( the(length(varies.(The( minimum(length(should(be( around(100cm.(In(general,( the(longer(the(countertop( the(better(it(is.((

On(the(illustration( at(the(bottom(can( be(seen(what(kind( of(tableware(is( needed(for(a(dining( area(and(kitchen( and(how(many( space(it(occupies.( This(helped(me(to( see(how(I(can((use( space(to(store( things(and(what( basic(tools(and( kitchen(appliences( are(needed(for(a( café.((((

Cooktop&(cooking)( Activities:( boiling,( heating,( grilling,(etc.( A( minimum( countertop( area( of( 30]40( cm( long( is( required( on( both( sides.( If( there( is( a( corner( in( the( countertop(then(a(minimum( distance( of( 30( cm( between( t h e( c o o k e r( a n d( t h e( countertop(is(required.(

Bathroom:&For(hand]washing(and( toilet(duties(only.(Half]bath( layout(is(suitable(for(restaurants,( cafeterias,(shopping(malls,(etc.(( A(bathroom(is(a(humid(and(wet( place.(Thus,(all(surfaces(should( be(cleaned(easily(and(prevent( mould(growth.( Floor(surfaces(should(not(be( slippery( The(ideal(layout(should(make(the( most(of(the(available(natural(light( and(natural(ventilation.(

Kitchen:&In(the(kitchen,(special(rules(apply.(In(a(café(it(would(be(not(normal,(house(kitchen.(It(will(be(a(kitchen(with(big(oven(and(a(big(counter(needed(for(cooking(and(baking.(( So,(kitchen(should(follow(the(minimum(standard(measurements(and(add(even(more(for(safety(and(health(issues.( (Good(ventilation(and(natural(light(is(necessary.(( In(case(of(emergency(there(should(be(an(emergency(exit,(ﬁre(extinguisher(and(ﬁre(detectors.((

*  Sofya&Abramchuk&PROD2&2012/13&

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The(place(that(I(found(for(my(café(is( located(in(a(very(appropriate(district( for(me.(It(is(quite(populated(area,( with(people(who(have(good(salaries( and(can(afford(going(to(cafes.(Also,( it(is(a(sleeping(district(where(people( have(a(habit(of(having(a(cup(of( coffee(before(their(jobs.(This(area(is( not(big,(and(doesn’t(have(many( cafes,(so(I(will(not(experience(huge( competition(in(there.( About(the(premises:( “Located(within(the(Hornsey(Road,( Holloway(this(ground(floor(shop(is( available(with(window(frontage( with(Electric(shutters(to(the(main( road.(This(A1/A2(Unit(currently( comprises(an(open(trading(area( ideally(suited(for(many(forms(of( retail(trading(available(on(flexible( terms.( The(many(shops,(bars,(cafés(and( restaurants(of((A1(Holloway(Road( and(Finsbury(Park(are(on(the( doorstep,(and(Arsenal(Underground( Tube(Stations(is(also(close( by.”(((sourced(from(zoomf.com)( •  This(ground(floor(is(an(option(for( one(of(my(cafes(in(the(chain.(It(will( not(be(appropriate(for(a(main(café( due(to(little(space(available(but(it(is( perfect(in(terms(of(location( •

I&took&a&picture&in& Google&maps&of&a& young&adult&with&a& coﬀee&passing&by& Hornsey&Road.&&

As(I(have(found(in(my(research(and(interview(with(an(expert,(this(location(is(very(small(for(a(café(with(a(proper(kitchen.(The(best(option(would( be(to(create(a(chain(of(small(cafes(with(one(main(café(and(a(big(proper(kitchen.(It(will(be(possible(to(transport(already(made(cakes(and(half] baked(bakery(to(all(of(the(cafes(and(ﬁnish(baking(them(right(in(place(so(the(goods(are(fresh(and(tasty.(As(well(as(that,(all(cafes(in(the(chain(will( be(diﬀerent((and(have(varied(designs(so(that(my(customers(can(choose(which(one(they(like(most(and(which(one(appeals(more(to(them(as(my( TMG.((

This(ground(floor(retail(unit(in(sited(right(the(heart(of( Marylebone.(The(property(includes(320(sq.(ft.(of( ground(floor(area,(with(a(basement(of(500(sq.(ft.,(and( 180(sq.(ft.(vaults.(Its(planning(gives(freedom(to(the( imagination(for(designing(a(café.(It(has(a(huge(area(for( customers(as(well(as(area(for(a(kitchen(and(an(office.(( As(well(as(that(it(already(has(a(toilet(on(both(floors.( The(property(is(within(minutes(of(Baker(Street(Tube( Station(and(shopping(hub(of(Oxford(Street,(benefiting( from(high(foot]flow.(On(Google(maps((I(got(directions( connecting(all(three(of(my(locations(in(order(to(see( how(long(it(will(take(to(reach(from(one(café(to( another.(It(would(be(an(hour(to(go(from(main(café(to( the(other(two(and(for(a(month’s(transporting(costs( would(be(app.(£150.(((

In(this(page(I(have(investigated(potential(locations(for(my( cafes.(I(have(assessed(the(approachability(of(each(location( and(learned(about(competition(and(customer(ﬂow(for(each( of(the(places.(((( Sofya&Abramchuk&PROD2&2012/13&

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This(retail(property(would( be(very(appropriate(for( the(main(café.((It(is(1,518( sq(ft((141(sq(m)(which( shows(how(big(it(is.(Also( there(are(many(big( windows(that(allow(a(lot( of(light(inside.(Also(as(it( can(be(seen(in(the( floorplan(there(are(two( main(entrances(and(one( emergency(exit(that(can( be(used(as(an(entrance( for(a(maneger(or(stuff.( There(is(a(big(space( availible(for(both(kitchen( and(dining(room.(As(well( as(that(the(location(of(the( cafe(is(right(in(a(new( living(building(sited(in( very(busy(dustrict.(In( addition(to(those( employed(in(this(area,( over(350,000(residents( currently(live(within(3( miles(of(Beaufort(Park( and(on(a(daily(basis,(more( than(50,000(vehicles(flow( along(the(A41.(It(can(be( seen(that(it(is(connected( to(the(Holloway(district( by(the(main(road(and(is( close(to(the(tube(station.( Due(to(this(are(is( relatively(new,(there(is(no( café(competition((around.(( That(will(helm(to(gain( loyal((customers(and(get( well(known.((

Products(that(I(have(displayed(below,(are(the(ones(that(will(help(me(with(a(design(of(a(café.(These(are(only(few(examples(of(products(used(in(packaging,(production,( storage,(displaying.(Also(I(have(examples(of(some(products(that(will(be(provided(specially(for(my(customers,(such(as(tables(and(chairs.(( Cook/countertop&with& Alabaster&stone& manufacturing(Listel( white,(hand(made,(with( the(particular(installation( LED(located(below(the( stone,(which(operates(on( 24(volts(and(is(IP68((high( protection,(even(on( contact(with(water).(IT( could(be(used(in(order(to(( create(ice]looking(tables,( or(countertops(and( enhance(the(winter(idea.((

CakeSafe&

Refrigerated&Cake& Displays& ((](Dimensions:(W1000(x( D980(x(H1295mm(( ((](60%(humidity( ((](Adjustable( temperature(/(Automatic( defrosting(timer( (((](Modular(construction(/( Multiplexable( ((](Insulation(by(injected( polyurethane( ((](Removable(front(panels( for(customisable( decoration( ((](Operating(temperature( adjustable(from(+2°C(to( +6°C(,(in(32°C(ambient( temperature((

The(CakeSafe(is(a(plastic(box(with(four(sides( that(hinges(into(place(locking(into(a(sturdy(high( density(plastic(base.(The(top(is(placed(and(lock( with(four(metal(tabs.(A(guide(piece(is(then( placed(on(top(and(a(stainless(steel(rod((3/8''( thick)(is(pushed(down(thru(the(cake(and(the( base(which(locks(the(cake(securely(in(the(centre( of(the(box.(When(arrived(at(the(delivery( location(it(takes(no(more(than(2(minutes(to( disassemble.(The(rod(is(removed(from(the(cake.( The(small(hole(can(be(ﬁlled(with(buttercream,( ﬂowers(or(the(cake(topper(being(used.(I(would( use(this(type(of(packaging(for(customers(that( would(like(to(take(away(cakes(of(big(sizes(or(if(it( needed(a(home(delivery.((

Two&Glass&Door& Chillier&& •(Stainless(steel( exterior,(except(the( rear(side( •(Stainless(steel( interior,(stamped( bottom(and(rounded( corners( •(Doors(with(self( closing(system,( blocked(opening,(( magnetic(gasket(and( possibility(of(changing( the(opening(sense( •(Doors(with(self( closing(system,( blocked(opening,(( magnetic(gasket(and( possibility(of(changing( the(opening(sense( •(Double(glazed(door( •(Interior(lighting( •(Operating( temperature(32°C( ambient( Technical(Data:( Dimensions((mm):( 1250W(x(675D(x(2075H( Capacity((L):(750( Shelves:(6/8( Sets(of(slides:(6/8( Temp.(range:(]2°C(to( +8°C(

Single&Rotating&Rack&Oven& •(Dimensions:(1120W(2470H(1500D(mm( •(3(fans(for(perfect(baking(balance( •(Stainless(steel(hood(with(extraction( fan( •(Double(glass(door(insert,(with( internal(light,(removable(for(easy( service( •(Stainless(steel(interior(&(exterior( •(Two]speed(air(circulating(fans(inside( the(baking(chamber( This(oven(will(allow(me(to(ﬁnish( cooking(half]cooked(goods(wothout( used(any(additional(devices.((

A(blast(freezer,(also(called(a(ﬂash( freezer(or(shock(freezer,(is(used(to( rapidly(cool(and(freeze(foods(and( other(substances.(Blast(freezers(are( specialized(in(nature,(and(are(capable( of(holding(items(at(extremely(cold( temperatures.(This(will(help(me(to( transport(half]cooked(bakery(and( allow(me(to(have(freshly(baked( goods(right(in(my(café.((

In(this(page(I(had(investigated((a(context(for(my(café.(These(are(various(products(and( technologies(that(might(be(used(when(making,(selling(or(presenting(cakes.((I(looked(at(their( dimensions(and(worked(out(the(most(useful(items(that(will(help(me(to(create(a(Russian( atmosphere(and(be(comfortable(and(eﬀective(when(trading(with(customers.((

Sofya&Abramchuk&PROD2&2012/13&

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Snow( ﬂake( furniture( could(be( used(in( the( dining( place(of( my(cafe(

This(glass(or(plastic( transparent(dome( will(protect(cakes( and(bakery(from( winding(and(help(to( have(them((fresh( and(tasty.((( FLAT&Technology& Established(in(2004,(FLAT®(is(a(simple(yet(revolutionary( technology(that(instantly(levels(and(stabilizes(anything(from(a( table(to(a(helicopter,(and(has(applications(in(industries(as( diverse(as(hospitality,(furniture,(domestic(appliances,(ﬁlm(&( television,(defence,(manufacturing,(construction(and(medicine.(I( could(use(this(technology(in(my(dining(room(for(the(chairs(and( tables(in(case(there(is(an(uneven(surface.(Also,(this(technology( allows(greater(comfort(when(putting(two(or(more(tables( together(so(no(cracks(between(them(are(seen.((

This(page(was(aimed(to(create(and(atmosphere(and(the(style(for(my( further(ideas.(This(style(and(mood(board(was(meant(to(explore(diďŹ&#x20AC;erent( aspects(that(I(associate(with(Russia,(some(typical(and(traditional( elements(used(in(architectural,(interior(designs(and(art(creation.(( Sofya&Abramchuk&PROD2&2012/13&

20&

*â&#x20AC;Ż

Dining&area& Function&& 1.1(Tables(and(chairs(must(fulfil(the(function(for(sitting(and(resting,(as(well(as(being(a( confortable(dining(surface(for(my(clients](as(seen(in(my(secondary(anthropometrics( research.(( Aesthetics& 2.1(As(it(was(found(in(my(questionnaire(the(most(popular(design(style(must(be( traditional(and(old(Russian(style(and(winter(imagery.(( 2.2(The(colour(scheme(used(will(be(determined(by(each(different(design,(but(in(general( it(has(to(be(describing(the(Russian(theme,(as(was(found(in(questionnaire(research.(( Ergonomics&and&anthropometrics& 3.1(The(organization(of(a(café(has(to(allow(customers(to(feel(comfortable(in(case(of(big( queues(and(in(the(same(not(to(disturb(customers(in(relax(zone(as(I(in(my(research.( 3.2(Minimum(space(for(the(dining(room(must(be(20(m2,(as(it(was(found(in(my( anthropometrics(research.(( 3.3(There(has(to(be(at(least(to(toilets(for(men(and(women,(and(one(of(them(must(be( adapted(for(a(use(by(disabled(people,(what(include(door(entrance(of(at(least(90(cm(and( area(inside(it(2m(x(2,30m,(as(I(found(in(my(anthropometrics(research.(( 3.4(All(of(the(furniture,(such(as(toilets,(tables,(tissue(holder,(and(hand(washers(has(to( be(in(reach(of(an(extended(hand(of(a(disabled(person,(at(least(at(100(cm(high,(as(I(found( in(my(anthropometrics(research.(( Target&Market&group& 4.1(My(cafes(must(be(aimed(at(three(specific(target(market(groups:(young(people((16]25( years(old);(families(with(children(and(couples;(and(other(people(who(are(not(interested( or(not(in(other(groups(as(my(research(showed(these(to(be(the(most(successful( markets.(( 4.2(Each(target(market(group(must(be(appealed(by(different(kinds(of(furniture,(what( will(be(determined(by(each(of(the(design.( 4.3(There(must(be(some(concept(behind(each(idea(that(will(attract(each(of(my(target( market(group,(as(I(found(in(an(interview(with(an(expert.( Trends,&fashion,&brand&and&corporate&identity& (5.1(My(bakery(will(be(conveying(joyful(atmosphere(of(eating(sweets(and(promoting( healthy(and(happier(lifestyle(as(it(is(convenient(in(the(time(of(recession(what(I(found(in( my(research.( ((

In( these( pages( I( have( created( a( specification( for( my( final( product(and(a(model.(I(came(up(with(specific(features(for(each( of( my( key( development( areas,( referring( to( my( research.( This( specification( will( help( me( to( create( a( successful( product( that( will( have( all( the( main( and( the( most( important( features( that( I( had( investigated.( This( then( will( help( me( to( evaluate( my( ideas( and(choose(the(best(one(for(further(development.(((((( Sofya&Abramchuk&PROD2&2012/13&

Quality,&quantity&and&cost& 6.1(In(the(student’s(cafe(there(must(not(be(expensive(furniture,(but(it(still(has(to(be( comfortable(and(pleasant;( 6.2(In(café(for(families(and(couples,(furniture(has(to(be(safe(and(good(quality,(because( this(TMG(will(be(willing(to(spend(more(money(on(goods(than(students(will;(there(must( be(special(chairs(and(tableware(for(children;( 6.3(In(a(café(for(general(TMG,(furniture(has(to(be(attractive(for(both(men(and(women,( thus(has(to(be(good(quality(but(not(so(expensive,(as(I(found(in(an(interview(with(and( expert.(( 6.4(The(minimum(number(of(sets(of(two/three(chairs(and(a(table(has(to(be(two(and(a( set(of(four(chairs(and(a(table(has(to(be(one,(as(I(found(in(my(research.( 6.5(There(must(be(at(least(one(counter(and(a(cash(register.(( 6.6(Technologies(used(will(be(determined(by(each(design,(but(there(has(to(be(at(least( Wi]Fi(service(to(attract(younger(TMG,(as(I(found(in(my(TMG(research.(( 6.7(By(using(modern(technologies(and(cost(eﬀective(ways(of(production(that(I(found(in( my(technologies(research(I(will(be(able(to(reduce(costs(of(production(and(increase( quality(of(goods(produced.(( Materials& 7.1(Floor(in(dining(area(has(to(be(rough(to(ensure(no(slipping(when(a(lot(of(people(are( moving(and(interacting(as(I(found(out(from(an(interview(with(an(expert.(( 7.2(Other(materials(will(be(determined(by(a(speciﬁc(design(of(each(café.(( Ecology&and&product&life&cycle& 8.1(My(café(will(be(using(fair]trade(and(recyclable(packaging(as(I(found(in(my(research( to(be(eco]friendly(and(attractive(to(the(customers.(( Health&and&safety& 9.1(All(furniture(must(be(tested(previously(to(be(safe(and(strong,(as(it(will(be(used(by( people(with(children,(as(I(found(in(my(context(research.(( Morals,&culture&and&ethics& 10.1(My(café(must(be(adapted(for(the(use(by(disabled(people,(as(I(found(in(my( questionnaire.(( 10.(2As(my(cafe(is(a(multicultural(place(it(will(have(to(combine(elements(from(both( Russian(and(English(cultures,(in(order(to(attract(TMG,(as(I(found(in(my(context( research.(( &

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Kitchen& Function& 1.1(The(main(kitchen(must(have(a(function(to( store,(cook(hot(and(cold(meals,(bake,(and( decorate(bakery(and(cakes.(( 1.2(There(must(be(separate(area(for(storing( and(freezing(as(well(as(an(area(for(the(staff(to( change(and(a(separate(bathroom(with(a( shower,(as(I(found(in(an(interview(with(and( expert.( Aesthetics& 2.1(All(of(the(furniture(and(equipment(has(to( be(more(useful(than(pleasantly(looking.( Ergonomics&and&anthropometrics& 3.1(Hot(and(cold(cooking(areas(must(not( interact(with(each(other,(as(well(as( preparation(and(wash(up(areas,(as(I(found(in( expert’s(interview.( 3.2(There(must(be(separate(paths(for(waiters( and(kitchen(staff,(such(as(access(to(wash(up( area(and(storeroom.(( 3.3(The(minimum(space(for(the(main(kitchen( has(to(be(30(m2(and(for(smaller(one(15(m2.( Quality,&quantity&and&cost& 4.1(Cost(of(the(equipment(will(be(determined( by(the(purpose(of(the(café,(e.g.(in(main(café( equipment(must(be(very(good(and(very( diverse,(whereas(in(smaller(cafes(it(might(be( only(used(for(heating(up(and(finishing.(( 4.2(Kitchen(must(be(designed(in(a(way(that( organization(will(help(to(reduce(costs(of( production,(as(I(found(in(an(interview(with(an( expert.((( Materials& 5.1(All(cooking(surfaces(in(the(kitchen(must(( be(smooth(what(will(make(it(easier(to(clean( and(cook(on;( 5.2(Floor(in(the(kitchen((has(to(be(rough(to( ensure(no(slipping(when(a(lot(of(people(are(

moving(and(interacting(as(I(found(out(from(an( interview(with(an(expert.(( 5.3(All(materials(used(in(the(kitchen(must(be( durable,(scratch(resistant(and(safe(when( interacting(with(food,(in(order(to(ensure( longer(life(cycle(and(comfort(when(using(of( furniture(and(safety(of(the(customers(as(I( found(in(context(research.( Manufacture& 6.1(To(produce(cakes(special(equipment(will( be(used(such(as:(dough(mixer,(shock(freezer,( cook]tops,(cleaning(and(cutting(appliances,( and(cake(decoration(tools(as(I(found(in(my( research.( 6.2(There(must(be(plenty(of(daylight(and( ventilation,(and(if(not,(there(must(be(a(lot(of( lightning(and(air(conditioning.((( Maintenance&and&consumer&education& 7.1(My(café(will(have(to(have(special(storage( fridges(working(at(specific(temperatures((+2] +8(oC).( 7.2(The(staff(members(in(specific(areas( provided(and(using(special,(non]hazardous( equipment(will(carry(out(cleaning(and(storing( maintenance.( Ecology&and&lifecycle& 8.1(One]day(old(leftovers(can(be(sold(on(the( next(day(by(half(price(as(I(found(from(experts( interview.( 8.2.(All(of(the(equipment(has(to(be(as(much( eco]friendly(as(possible(in(order(to(use(every( resource(and(leave(no(foot(print(by(carrying( out(business(activity.(( Health&and&safety& 9.1(Kitchen(environment(has(to(be(completely( sterile(and(working(surfaces(have(to(be( cleaned(every(hour(or(so(as(it(was(found(in(an( interview(with(an(expert.((( &

Model& Function&& 1.1(It(will(show(and(convey(the(design( and(organization(of(a(real(café.( 1.2(Organization(and(the(objects( situation(are(to(be(shown.( 1.3(Has(to(be(presentable(form(all( angles.(( 1.4(The(model(has(to(be(simple(and( clear.( Aesthetics& 2.1(It(has(to(be(attractive(and( informative(about(the(final(product(to( the(customer.(( 2.2(It(needs(to(look(professional.( Ergonomics&and&anthropometrics& 3.1(It(has(to(be(not(bigger(that(800( mm(x(1000(mm,(so(it(can(be( transported(easily.(( 3.2(It(will(be(able(to(fit(thought(doors( and(fit(in(car(trunks.( 3.3(t(has(to(fit(into(displaying(stands(if( needed.( Quality,&quantity&and&cost& 4.1(The(model(must(not(cost(more( than(50€.( 4.2(The(quality(of(materials(used(must( assure(that(they(will(be(durable(and( easy(worked(with.( ((

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Materials& 5.1(The(materials(chosen(for(the( model(has(to(be(light(and(easy(to( work(with(when(creating(small( details.( 5.2(Materials(for(walls(have(to(be( stable(and(tough( 5.3.(Materials(have(to(imitate(the(real( materials(to(be(used(((( Manufacture& 6.1(The(manufacturing(processes(used( have(to(give(a(very(careful(and( conveying(outcome.(( 6.2(Quality(control(and(quality( assurance(must(be(fulﬁlled.(( 6.3(There(must(not(be(any(details( falling(oﬀ(the(model(while( transporting(or(storing(it.(( Ecology&and&life&cycle& 7.1(The(model(is(going(to(be(made(of( recyclable(materials(as(much(as( possible.( 7.2The(model(will(have(quite(a(long( life(cycleу(and(if(needed(has(to(be( reusable.(( Health&&&Safety& 8.1(The(model(must(not(have(and( sharp(angles(or(parts(that(may(cause( harm(to(the(customer(or(a(user.(( (

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On( this( page( I( have( my( starting( point( for( my( ideas.( As( I( had( only(one(premises(to(design(this(brainstorm(of(ideas(is(adapted( only(for(the(smallest(café.(As(I(had(investigated(even(more,(and( I( had( an( interview( with( an( expert( I( found( more( about( how( a( café(should(look(like(and(got(many(other(ideas(that(I(liked(the( most.( This( page( helped( me( to( start( oﬀ( with( my( designs( and( was( a( base( for( some( of( them,( though( thoroughly( more( developed.(I(have(a(lot(of(thoughts(coming(in(this(page,(which( were( made( at( the( start,( in( process( and( every( time( I( got( any( other(ideas(to(add.((

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My(idea(1(bases(on(the(design(that(conveys(the( atmosphere(of(cold(and(winter.(Furniture(and( products(will(look(like(ice(and(frozen(things.(I( wanted(customers(just(to(come(in(my(café(and( shift(to(the(ice(world,(full(of(snow,(snowflakes( and(delicious(bakery.(The(lightning(will(be(very( bright( but( soft,( which( will( remind( of( the( morning( sun( and( will( reflect( off( surfaces.( This( idea(is(only(suitable(for(the(smallest(café(place( because( I( designed( it( before( I( actually( carried( out(all(of(the(research.(I(had(realised(that(this( premises(does(not(have(enough(room(for(the( proper( kitchen( and( a( bathroom( for( the( staff.( Also(it(is(very(important(to(have(an(office(for(a( director( or( a( manager,( which( this( café( plan( does(not(have.(As(well(as(that(it(does(not(have( any( specific( concept( or( deep( idea( that( will( attract( customers( to( come( again( and( again( apart( from( being( a( winter( Russian( café( with( high(quality(bakery.(Another(drawback(of(this( idea(is(that(the(counter(for(customers(is(just(in( front( of( a( plane( wall,( what( might( distract( customers( and( be( not( entertaining( at( all( for( them.((((

In(these(next(pages,(I(will(present(and(explain(all(of(my(ideas(that(I(came(up(with.(My( drawings(are(created(using(ArtRage(program(and(a(drawing(tablet,(that(will(save(a(lot(of( time(for(drawings(but(also(help(me(to(convey(my(ideas(successfully.(I(have(three(designs( for(the(front(views(of(my(café(and(then(6(designs(for(the(inside(of(it.(I(had(really(tried(to( reveal(the(theme(of(winter,(snow,(in(some(cases(traditional((not(stereotypical)(Russian( interiors,(such(as(typical(old(Russian(house(or(royal(palace(decorations.(( Sofya&Abramchuk&PROD2&2012/13&

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This(idea(was(inspired(by(the(image(of(winter(forest,(as(I(wanted(my(customers(to(feel(themselves(like(in(real(wood.(For(that(purpose(walls,(ceiling(and(the( floor(will(be(carrying(the(single((or(different)(images(of(forest,(so(when(someone(enters(he/she(could(see(that.(It(is(also(an(option(of(creating(trees(real(and( putting(snow(on(them,(but(for(a(small(café(it(will(be(quite(expensive.(Also(it(will(be(very(cold(inside,(so(customers(could(take(typical(Russian(warm(scarves(and( clothes(to(put(on(and(if(they(buy(something(free(hot(tea(will(be(offered.((

After(speaking(to(my(expert(I(realised(that(it(would(be(impossible(to(have(my(staﬀ(working(in(cold(environment(all(the(time(as(they(can( easily(catch(cold.(Again(this(layout(lacks(the(room(for(a(manager(and(again(it(is(too(small(for(having(a(proper(kitchen(inside.(This(layout( will(be(only(suitable(for(a(small(café.(I(think(this(idea(has(more(stronger(concept(than(the(ﬁrst(idea,(because(I(will(be(aiming(to(attract( students(or(people(who(want(to(relax(or(study(in(silence(in(soft(and(cozy(atmosphere(of(winter(forest.(((

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Sofya&Abramchuk&PROD2&2012/13&

This(design(I(created(for(the(café(that(has(two(floors.(The(concept(of(this(idea(is(that(one( floor( will( be( only( for( female( customers( and( the( basement( is( meant( to( be( for( male( customers.( (I(have(noticed(that(there(is(no(such(a(thing(as(a(male(bakery(or(patisserie,(as( well(as(a(bakery(focused(only(on(female(customers.(By(combining(these(two(concepts(I(my( focus(will(be(to(satisfy(both(if(these(TMGs((and(give(them(special(and(specialized(attention.( This( idea( is( describing( the( ground( floor,( which( is( meant( to( be( for( women.( I( wanted( to( create( something( very( wintery( and( cold,( but( in( the( same( time( something( very( light( and( fluffy.(I(aimed(to(create(a(feeling(of(seating(and(being(inside(a(snow(storm(or(a(snowdrift.( As(this(floor(is(very(small((30(m2),(there(will(be(only(a(dining(area(and(a(stand.(Ground(floor( will(be(connected(to(the(kitchen(in(a(basement(by(dumb(waiter.(Also(there(will(be(a(pass( through(stand(that(is(connected(directly(to(the(street,(where(people(who(don’t(want(to(sit( down(can(buy(goods.(As(this(floor(is(concentrated(at(female(audience,(there(will(be(special( programs(organized(each(day(of(the(week(in(order(to(attract(customers.(This(might(include( a(day(for(women(who(broke(up(with(their(boyfriends(and(want(to(celebrate(this,(etc.(The( drawback( of( this( idea( is( that( the( WC( will( be( located( at( the( basement( and( that( disabled( people(will(not(be(able(to(access(it,(unless(there(is(a(special(mechanism(incorporated.((((

32&

This( idea( was( created( for( the( basement( floor( that( is( connected( to( the( idea( 3.( I( intended( to( create( a( second( floor( that( will( attract( only( male( audience.( That(is(why(I(decided(to(use(wood(and(logs,(because( they(give(a(feeling(of(quality(and(authority.(I(thought( that(this(would(a(natural(design,(that(often(is(used(in( rich( Russian( houses( nowadays.( I( wanted( to( create( very(soft(and(warm(atmosphere(inside.(It(would(a(big( contrast( with( an( upper( floor,( as( you( enter( a( warm,( Russian( house( after( Russian( winter.( To( create( this( atmosphere,( there( will( be( a( lot( of( soft( glowing( torches(and(oil(lamps(that(will(be(the(only(source(of( light.( Also( the( counter( and( the( display( stand( will( be( highlighted(with(small(LED(bulbs(and(the(main(source( if( light( will( be( a( huge( fireplace( in( the( middle( of( the( room.(On(this(floor(there(will(be(a(kitchen(connected( to(the(ground(floor(by(a(dumb(waiter.(The(purpose(of( the( kitchen( will( be( to( warm( up( pre]cooked( bakery( that(will(come(from(the(main(kitchen,(and(finish(and( cook( some( of( the( bakery( that( will( have( to( be( made( freshly.( This( could( include( typical( Russian( salty( and( sweet( bakery( like( pasties( and( creeps( with( meet,( cakes,(Russian(donuts.( (There(will(be(a(bathroom(for( the( staff( and( separate( bathrooms( for( men( and( women.(The(drawbacks(of(this(idea(are(that(there(is( no( changing( room( for( the( staff( and( a( big( dry( store( and( a( freezer.( As( well,( both( idea( 3( and( 4( are( not( adapted(for(disabled(people.(((

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•  My(idea(5(bases(on(the(concept(of(a(sushi(conveyer(belt.(This(design(is(describing(one(way(of( me(seeing(the(main(café.(It(is(suited(for(the(biggest(premises.(In(this(idea(I(will(be(targeting( my(family(and(couples(market(group.( •  Kitchen:& I( intended( to( have( a( full( kitchen,( with( cool( room,( changing( room( for( the( staff,( bathroom,(and(hot(and(cold(cooking(areas.(As(I(found(out(in(my(research,(washing(area(and( cooking(area(cannot(interact,(so(I(have(organized(in(a(way(that(take(off(place(for(waiters(will( not( interact( with( the( place( there( they( would( leave( plates( to( wash.( Also,( I( found( that( changing(room(and(a(toilet(cannot(be(directly(connected(to(the(kitchen,(so(I(isolated(them( apart.( In( a( kitchen( and( in( an( office( areas( I( used( sliding( doors( that( will( allow( more( usable( space(but(also(they(are(more(comfortable(to(use(when(carrying(things(through.(There(will(be( a(pass(through(stand(directly(to(the(street,(so(people(who(do(not(want(to(enter(the(café(will( be(able(to(directly(buy(things(there.(The(door(that(leads(to(the(kitchen(from(the(dining(area( will(open(in(both(ways,(so(that(waiters(will(not(have(a(problem(when(carrying(a(lot(of(plates( and(cups.((( •  Conveyer&belt&and&dining&area:&As(it(can(be(seen(in(the(pictures(at(the(bottom(with(the(use( of( a( conveyer( belt( all( ready( cooked( dishes( can( be( transferred( around.( I( have( designed( a( conveyer(belt(in(way(that(is(similar(to(the(luggage(belt(in(airports:(it(will(be(going(in(circles(all( way( through( the( kitchen( and( the( dining( area.( As( cakes( and( bakery( are( products( that( need( special( cooling( so( they( don’t( get( winded( there( will( be( a( glass( or( plastic( dome( around( the( conveyer(belt(where(temperature(will(be(at(+2oC.(There(will(be(special(windows(in(the(dome( in(front(of(each(seat(,(so(that(customers(will(be(able(to(get(all(of(the(dishes(they(want.(Also,( to( include( technologies( to( my( café,( at( each( seat( there( will( be( hot( water( coming( down( a( water( tap,( together( with( ( directly( connected( to( the( counter( teabags,( and( cups,( so( that(( sugar,( tissues,( forks,( knives( and( spoons( will( be( laying( on( the( counter( for( each( ( individual( customer( to( use.( Also( there( will( be( a( monitor( on( the( counter( that( will( explain( to( the( customer(what(to(do,(how(to(use(things,(explaining(the(menu(and(there(will(be(an(option(for( choosing(an(extra(dessert(that(is(not(on(the(conveyer(belt.(There(will(be(a(counter(behind(for( the(cooks(where(they(will(finish(off(the(desserts(and(cakes,(so(that(customers(will(be(able(to( see( how( the( things( are( made.( As( the( conveyer( belt( will( be( going( continuously( and( non] stopping,( to( enter( the( kitchen( the( cooks( will( have( to( bent( down( and( pass( under( the( conveyer( belt( directly( into( the( kitchen.( Customers( will( be( paying( to( the( waiters( directly,( because(there(will(be(no(space(for(a(cash(register.(There(will(be(places(for(people(who(do(not( want(to(seat(at(conveyer(belt(and(want(to(be(isolated.(For(the(there(will(a(monitor(instead(of( a(menu,(but(now(a(waiter(will(come(to(take(the(order(and(bring(them(food.(There(will(be(a( bathroom(for(both(disabled(and(not(disabled(people.(( •  I(believe( (this(idea(will(attract(families( (with(children(and(people(who(want(to(spend(good( time.( It( would( be( very( interesting( for( children( to( try( new( food( and( get( in( touch( with( new( technologies(applied(to(food.( •  The(design(of(the(interior(will(be(icy(but(not(cold(and(freezing.(It(will(be(looking(like(idea(1(or( 3,(but(the(light(will(be(much(warmer(and(the(colours(used(would(be(more(purple(and(navy( blue,(as(to(attract(male(audience(and(make(the(atmosphere(feel(like(it(it(is(a(sunset(in(Russian( snowy(street.((((

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•  This( idea( is( also( suited( for( the( biggest( premises.( The( concept( of( this( idea( is( based( on( uniting(families(and(showing(and(educating(foreigners(Russian(traditional(food.( •  The(idea(is(to(teach(people(how(to(cook(and(bake(Russian(food.(For(that(purpose(each( table(will(have(and(additional(section(where(all(appliances,(such(as(portable(cook(top( and(decorating(tools(will(be(put.(Then(there(will(be(an(interactive(monitor(explaining( what(to(do(and(where(it(will(be(possible(to(chose(the(program(you(want(to(complete,( menu(and(tutorials.(It(will(programs(like(finishing(off(cakes,(cooking(creeps(or(pasties( and( typical( food( like( that.( When( chosen( the( plan( of( actions,( a( waitress( will( bring( everything(needed(for(the(program(and(take(orders.(This(will(show(customers(that(the( food(in(our(café(is(fresh,(natural(and(tasty.(I(believe(that(this(idea(will(attract(families( with(children(and(couples(who(want(to(spend(time(together,(know(each(other(better,( learn( something( about( other( country( and( have( fun.( This( could( also( bring( families,( couples(and(friends(together,(get(them(to(know(better(each(other.( •  In( this( idea( there( are( two( toilets( and( one( is( for( men( and( the( other( for( women( and( disabled(people.(The(stand( (and(a(counter(are(located(in(a(way(that(the(customers(will( have(to(pass(by(the(display(stand,(choose(what(they(want( (and(pay(for(it(in(the(cash( register.( If( there( will( be( coffee( ordered( or( anything( for( take( away,( it( could( be( taken( right(at(the(beginning(of(the(counter.(((( •  I(had(decided(to(include(the(same(kitchen(as(the(one(in(the(idea(5.(I(did(it(because(it(has( a(perfect(organization(and(the(only(change(was(that(the(conveyer(belt(now(is(replaced( by(a(stand(that(passes(to(the(dining(area.( •  The( interior( of( this( design( will( be( something( similar( to( the( one( in( idea( 4,( but( now( I( would( make( it( more( traditionally( Russian( and( the( materials( used( will( not( be( as( expensive(and(good(as(in(idea(4.(Still,(the(furniture(and(the(materials(used(will(have(to( be(safe(and(previously(tested(as(children(will(be(using(them.((((

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This(idea(is(a(design(of(a(front(view(of(for(my(idea(1(and(2,(but(also(it(could(be(applied(for(other(ideas.(The(base(for(the(walls(and(the(signboard(will(be(acrylic(based( laminate(over(the(cement.(I(want(it(to(be(titanium(white(because(it(is(a(colour(of(snow(and(as(it(has(shiny(texture(it(will(be(very(attractive.(Also,(acryl(is(very(durable,( scratch]resistant(and(protective(material,(so(it(will(be(appropriate(to(use(it(for(the(outside(of(a(café.(The(windows(on(the(inside(will(be(made(out(of(toughened(glass,( but(the(outside(will(be(made(out(of(any(kind(of(transparent(and(easily(machined(polymer.(Another(layer(of(polymer(will(create(an(eﬀect(of(the(cracked(ice(by(bending( it(to(right(angles.(There(will(be(LED(blue(and(white(lights(highlighting&on(every(edge(and(corner(of(the(crack,(and(that(what(will(create(a(shiny(and(sharp(texture(of( broken(ice.(As(all(material(used(will(be(transparent,(it(will(be(possible(to(see(what(is(happening(inside(the(café.(The(door(will(be(looking(as(if(it(was(frozen,(and(by( putting(freezers(around(the(edges(it(will(bу(really(frozen.(I(think(this(will(attract(all(types(of(customers,(and(mostly(artistic(natured(ones.(It(will(look(impressive(and( standing(out,(as(the(lights(will(be(on(all(night(and(day(.(It(gives(and(example(for(the(ﬁrst(smaller(premises,(to(explain(the(process(of(creating(it(in(a(simple(form.((

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This(idea(is(a(design(of(a(front(view(of(for(my(idea(3,(but(it(also(can(be(applied(to(other(ideas.(In(this(idea(I(wanted(to(create(an(effect(of(snow(falling(and(flying( around.(There(will(be(two(layers(of(glass,(custom(cut(to(fit(the(walls(and(a(space(for(door(and(window.(To(create(snowstorm(inside(it,(I(will(make(snowflakes( from(paper,(card(or(any(light(and(thin(polymer.(Then(on(the(floor(there(will(be(fans(blowing(air,(and(together(with(snowflakes,(it(will(look(like(very(windy( Russian(snowfall.(As(I(will(use(transparent(glass(for(this(construction,(it(will(be(possible(to(see(what(is(inside(and(see(how(the(snow(is(falling(down(a(café.(I( believe(that(this(design(is(quite(natural(and(attractive(to(both(men(and(women(and(together(with(successful(advertisement(men(would(like(to(come(from( snowing(winter(to(very(warm(and(cozy(Russian(log(house.(((

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This(idea(is(a(design(of(a(front(view(of(for(my(idea(6(and( also( can( be( applied( to( idea( 4.( In( this( idea( I( have( used( traditional( elements( of( Russian( log( house.( Traditionally,( windows(had(this(beautiful(wooden(elements(that(had(a( purpose(of(closing(the(window(instead(of(using(curtains.(I( thought( that( windows( like( this( would( be( very( recognizable( and( will( convey( my( idea( of( Russia( in( non( stereotypical( way.( There( is( also( a( place( for( the( selling( point(directly(from(the(kitchen(for(the(people(who(does( not(need(or(do(not(need(to(enter(the(café.(The(cladding( will(be(made(out(of(logs(and(the(windows(out(of(soft(and( easily(machined(wood(like(ﬁr.((

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Evaluation(Criteria( (from(the(least(score(1( to(the(biggest(5)(

Idea(1((

Idea(2(

Idea(3( (

Idea(4(

Idea(5(

Idea(6(

Tables(and(chairs(must(fulﬁl(the( function(for(sitting(and(resting,(as( well(as(being(a(confortable(dining( surface(for(my(clients.(

The(design(style(must(be( traditional(and(old(Russian(style(or( winter(imagery.((

The(organization(of(a(café(has(to( allow(customers(to(feel( comfortable(in(case(of(big(queues( and(in(the(same(not(to(disturb( customers(in(relax(zone.(

( 4(

( 5(

( 3(

( 5(

There(has(to(be(at(least(to(toilets( for(men(and(women,(and(one(of( them(must(be(adapted(for(a(use(by( disabled(people,(what(include( door(entrance(of(at(least(90(cm( and(area(inside(it(2m(x(2,30m.(

All(of(the(furniture,(such(as(toilets,( tables,(tissue(holder,(and(hand( washershas(to(be(in(reach(of(an( extended(hand(of(a(disabled( person,(at(least(at(150(cm(high.(

Each(target(market(group(must(be( appealed(by(diﬀerent(kinds(of( furniture,(what(will(be(determined( by(each(of(the(design.( There(must(be(some(concept( behind(each(idea(that(will(attract( each(of(my(target(market(group.(

( 2(

( 5(

The(minimum(number(of(sets(of( two/three(chairs(and(a(table(has(to( be(two(and(a(set(of(four(chairs(and( a(table(has(to(be(one.(

Total(Score(

20(

27(

28(

34(

In(this(page(and(the(next(one(I(have(created(an(evaluation( chart(recording(to(my(product(design(specification,(that(I( created( according( to( my( research.( I( had( chosen( to( put( scores( from( 1( to( 5,( and( evaluated( each( idea( according( to( the( specific( criteria( for( the( dining( area( and( the( café( in( general.(I(had(chosen(ideas(1]6(for(this(evaluation,(due(to( that(the(front(views(will(be(chosen(according(to(the(final( idea(chosen.((

Sofya&Abramchuk&PROD2&2012/13&

The(idea(that(scored(the(highest(score(was(the(idea(6.(This(was(the(least( idea(that(I(expected(to(“win”.(Ideas(3]5(scored(the(same(number(and(are( at(the(second(place.(According(to(the(kitchen(evaluation(I(will(then( choose(the(idea(to(proceed(for(the(development(and(ﬁnal(product.((

39&

Idea(1((

Idea(2(

Idea(4(

Idea(5(

Idea(6(

The(main(kitchen(must(have(a(function(to( store,(cook(hot(and(cold(meals,(bake,(and( decorate(cakes(and(have(a(changing(room(and( a(toilet(for(the(staff.((The(kitchen(in(smaller( premises(should(have(equipment(for(warming( up(and(finishing(off(half]cooked(meals,( changing(room(and(bathroom(for(the(staff.((

( 2(

( 3(

( 5(

All(of(the(furniture(and(equipment(has(to(be( more(useful(than(pleasantly(looking.(

The(minimum(space(for(the(main(kitchen(has(to( be(30(m2(and(for(smaller(one(15(m2.(

There(must(be(separate(paths(for(waiters(and( kitchen(staﬀ,(such(as(access(to(wash(up(area( and(storeroom.(

Hot(and(cold(cooking(areas(must(not(interact( with(each(other,(as(well(as(preparation(and( wash(up(areas.(

There(must(be(plenty(of(daylight(and( ventilation,(and(if(not,(there(must(be(a(lot(of( lightning(and(air(conditioning.(

To(produce(cakes(there(must(be(present( special(equipment(:(dough(mixer,(shock( freezer,(cook]tops,(cleaning(and(cutting( appliances,(and(cake(decoration(tools.(And(to( ﬁnish(oﬀ(meals,(there(must(be(convection(oven( and(cooktops.((

( 5(

( 3(

( 5(

19(

17(

27(

34(

Evaluation(Criteria( (from(the(least(score(1(to(the( biggest(5)(

Total(Score(

In(this(page(I(have(created(an(evaluation(chart( according(to(my(product(design(speciﬁcation,(that(I( created(according(to(my(research.(I(had(chosen(to(put( scores(from(1(to(5,(and(evaluated(each(idea(looking(for( the(speciﬁc(criteria(for(the(kitchen.(I(had(chosen(ideas( 1,2,4,5(and(6(to(evaluate(for(kitchen(because(these(are( only(the(ones(who(have(kitchen(in(there.(((((

Sofya&Abramchuk&PROD2&2012/13&

Ideas(that(scored(the(highest(score(were(idea(5(and(6(and(idea(4(had(the( second(highest(score.(According(to(the(evaluation(of(the(evaluation(of( the(dining(area(and(the(café(at(whole,(I(will(develop(idea(6(for(my(ﬁnal( outcome.((((

40&

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Idea(5(was(the(one(to(score(the(highest( score( for( the( kitchen,( because( it( is( the( same( one( as( the( one( in( idea( 6.( But( for( the( dining( area,( this( idea( had( second( high(score,(and(I(think(it(is(because(it(is( not( as( educative( and( informative( as( idea( 6.( They( are( completely( diﬀerent,( they( have( very( diﬀerent( styles( and( concepts(involved(in(their(design.(But(I( think( the( technology( used( in( idea( 5( is( too( complicated( and( too( much( for( the( target(market(group(that(I(am(focused( on.((

As(idea(6(won,(I(will(be(improving(and( developing( this( idea,( as( well( as( combining( the( key( elements( from( other( ideas( as( well.( I( will( have( to( take( away( some( not( useful( functions( from( my( final( design( and( add( some( new( features(to(it(to(make(it(more(efficient( and(comfortable(to(use.(I(think(this(idea( was( the( most( successful( because( it( combines(everything(needed(to(attract( foreign( customers,( to( make( them( interested( but( also( teach( them( new( things(and(new(culture.(Now(I(will(have( to(make(sure(that(the(“lighter”(version( of(the(café(is(not(even(worse(and(that(I( still( follow( and( fulfill( my( design( specification.((((

On(this(page(I(have(explained(and( justiﬁed(all(the(decisions(that(I(will( take(towards(my(ﬁnal(design.(I(helped( me(to(clear(up(what(I(have(done,( what(I(need(to(do(and(how(I(am(going( to(do(it.(((((

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Ideas( 3( and( 4( scored( second( high( score( in( my( evaluation.( Ideas( 4( and(3(are(a(perfect(example(of(how(a(small(café(would(look(like,(but( is(not(quite(as(suitable(for(the(main(one.(What(I(would(like(to(do(will( be( to( include( some( of( the( features( from( this( ideas( to( my( ﬁnal( design.(From(idea(3,(I(would(like(to(take(this(circular(stand,(because( it( occupies( less( space( and( is( more( comfortable( to( use,( by( both,( customers(and(workers.(From(my(idea(4,(I(would(like(to(incorporate( the(style(of(the(bathroom(and(lightning,(as(to(make(my(café(more( cozy(and(attractive.(((

((

After(having(decided(which(design(I(preferred(the(most,(I(felt(that(I(need(a(little(bit(more( of(investigation(on(the(organisation(of(the(kitchen.(For(this(purpose(I(had(visited(a(local( bakery,(that(is(specialised(on(bakery(and(bonbons(making.(In(there(I(had(a(little(chat(with( the(owner(and(he(explained(me(how(this(kitchen(worked.(First(of(all,(the(total(area(of(the( production( area( in( this( café( was( about( 200( m2.( I( was( surprised( that( so( much( space( was( needed(for(such(a(small(café.(It(had(four(separate(rooms,(that(before(a(café(were(living( rooms(in(a(flat.(They(were(divided(into(finishing,(cleaning,(backing(and(storing(areas.(As( the(owner(said,(this(café(was(specialised(particularly(on(fresh(breads,(croissants,(bonbons( and( cakes( for( occasions.( He( assured( me( that( if( the( main( purpose( of( the( kitchen( is( to( produce( cakes( and( some( hot( meals( and( desserts,( such( a( big( area( is( not( really( needed.( Surprisingly,(there(were(not(a(changing(room(for(the(staff(and(big(fridges(and(cool(store( room.( The( owner( commented( that( this( was( really( not( needed( if( there( are( not( many( workers(in(the(café,(but(it(will(be(sufficient(with(some(hangs(for(clothes.(Though,(he(said( that( the( bathroom( is( very( important.( The( other( interesting( thing( was( that( the( opening( hours(of(the(café(were(from(8(a.m.(to(21(p.m.(but(the(kitchen(only(worked(in(the(morning.( This(definitely(would(help(to(reduce(costs(of(production(and(wages(of(the(staff.((

((

On(this(page(I(have(recorded(additional(research(that(I(carried(in(order(to( develop(my(product(successfully.(It(is(difficult(to(design(something(without( really(knowing(how(it(works(from(inside.(Going(to(a(café(and(seeing(its( organization(and(how(it(worked(helped(me(to(understand(what(features(I( will(be(needing(to(add(to(my(final(design(and(what(I(will(have(to(take(off,(in( order(to(make(it(more(efficient(and(user]friendly.(As(if(I(was(disassembling( one(particular(products,(I(have(seen(insides(of(a(café,(so(now(my(product( can(be(made(in(a(right(and(clever(way(and(design(will(be(even(more( attractive(and(comfortable(for(the(customers.((

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To( be( customer]attractive,( I( had( to( design( a( café(logo.( This( had( to( be( very( typical,( snowy( style( design( that( will( be( recognizable( as( Russian.( For( this( I( took( a( typical( picture(from(a(New(Year(greeting(post(card(and(added(a(name(of(a(café(on(top(of(it.( Although,(the(whole(style(of(my(café(is(an(interior(of(traditional(Russian(log(house,( my(logo(will(be(snowy(and(I(would(use(blue(and(cold(colour(scheme(for(that.(I(think( it( will( make( a( pleasant( contrast( between( the( interior( and( the( packaging( of( the( products.(Packaging(variety(will(include:(cake(boxes,(sweets(boxes(and(cupcake(see] through(and(closed(boxes.(As(the(overall(scheme(of(the(logo(blue,(and(it(has(very( traditional(motives(on(it,(I(decided(to(include(snow(ﬂake(elements(on(my(packaging( as(well.(Some(of(the(boxes(will(have(more(elegant(packaging(such(as(a(box(with(a( see]through( plastic( on( it( for( birthdays( or( special( occasions;( some( will( be( more( practical( and( will( be( for( day]to]day( uses,( such( as( the( ones( with( handles,( so( can( be( easily(transported;(a(ribbon(could(be(additionally(put(on(any(packaging,(for(example( if(a(big(birthday(or(wedding(cake(is(to(be(sold.(My(aim(was(to(design(very(stylish(and( elegant(packaging(that(will(be(easily(produced,(folded(and(used.(There(will(be(little( elevations(in(the(boxes(for(cupcakes(and(little(hands(that(will(support(big(cakes(in( the(box,(so(that(products(can(be(transported(easily(Also(it(has(to(be(attractive(and( informative(to(the(customers,(as(though(to(make(them(more(knowledgeable(about( Russian(traditional(art,(as(well(as(culture(and(traditions.((

((

For(the(packaging(used(in(my(café,(I(would(use(recyclable(paper(and(cardboard(sheets,(which(after(using( can(be(reused(and(recycled(again.(One(of(my(criteria(from(the(speciﬁcation(states(that(my(café(has(to(be( eco]friendly,(in(order(to(attract(more(customers(and(promote(ethical(trading(in(my(business.(I(did(not(want( to(use(any(plastics(or(water(soluble(materials(because,(even(they(are(more(durable,(much(more(energy(is( required(to(produce(them(and(then(manufactured.(Also,(good(quality(paper(gives(very(pleasant(feeling(and( sense( of( quality,( whereas( very( thin( sheets( of( plastic( look( cheap.( ( A( ribbon( will( be( made( of( silk( or( water( soluble(organza(silk(that(also(can(be(dissolved(in(water(and(though,(be(recycled.((

*  On(this(page(I(have(created(a(variety(of(designs(for(the(packaging(that(will(be(used(in(my(café,(as(well(as(a(logo(for(it.(I( believe(that(this(will(be(attractive(to(the(customer(and(be(recognizable,(and(help(me(to(create(my(own(brand(and(own( identity(for(the(chain(of(cafes.((((((

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In( order( to( attract( customers,( I( design( a( signboard(for(my(café.(In(order(to(make(it(more( attractive( and( more( “Russian”( I( would( like( the( logo( and( the( text( to( be( carved( from( a( wooden( board((such(as(basswood(or(tupelo(wood).(Bass( wood( is( very( soft,( and( so( very( easy( to( cut,( it( is( light]coloured( and( can( be( nailed,( screwed,( pinned,( etc.( Signboard( would( be( painted( according( to( the( design( colours( and( would( be( placed(on(top(of(the(entrance(door.(It(would(be( ﬁnished( using( clear,( hardwearing( resin]based( overcoat( to( prevent( the( wood( from( decaying( and(other(environmental(issues.((

((

*  Sofya&Abramchuk&PROD2&2012/13&

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Dining&area& Function&& 1.1(Tables(and(chairs(must(fulfil(the(function(for(sitting( and(resting,(as(well(as(being(a(confortable(dining( surface(for(my(clients](as(seen(in(my(secondary( anthropometrics(research.(( Aesthetics& 2.1(As(it(was(found(in(my(questionnaire(the(most( popular(design(style(must(be(traditional(and(old( Russian(style(and(winter(imagery.(( 2.2(The(colour(scheme(used(will(be(determined(by( each(different(design,(but(in(general(it(has(to(be( describing(the(Russian(theme,(as(was(found(in( questionnaire(research.(( Ergonomics&and&anthropometrics& 3.1(The(organization(of(a(café(has(to(allow(customers( to(feel(comfortable(in(case(of(big(queues(and(in(the( same(not(to(disturb(customers(in(relax(zone(as(I(in(my( research.( 3.2(Minimum(space(for(the(dining(room(must(be(20( m2,(as(it(was(found(in(my(anthropometrics(research.(( 3.3(There(has(to(be(at(least(to(toilets(for(men(and( women,(and(one(of(them(must(be(adapted(for(a(use( by(disabled(people,(what(include(door(entrance(of(at( least(90(cm(and(area(inside(it(2m(x(2,30m,(as(I(found(in( my(anthropometrics(research.(( 3.4(All(of(the(furniture,(such(as(toilets,(tables,(tissue( holder,(and(hand(washers(has(to(be(in(reach(of(an( extended(hand(of(a(disabled(person,(at(least(at(100(cm( high,(as(I(found(in(my(anthropometrics(research.(( Target&Market&group& 4.1(My(cafes(must(be(aimed(at(three(specific(target( market(groups:(young(people((16]25(years(old);( families(with(children(and(couples;(and(other(people( who(are(not(interested(or(not(in(other(groups(as(my( research(showed(these(to(be(the(most(successful( markets.(( 4.2(Each(target(market(group(must(be(appealed(by( different(kinds(of(furniture,(what(will(be(determined( by(each(of(the(design.( 4.3(There(must(be(some(concept(behind(each(idea( that(will(attract(each(of(my(target(market(group,(as(I( found(in(an(interview(with(an(expert.( Trends,&fashion,&brand&and&corporate&identity& (5.1(My(bakery(will(be(conveying(joyful(atmosphere(of( eating(sweets(and(promoting(healthy(and(happier( lifestyle(as(it(is(convenient(in(the(time(of(recession( what(I(found(in(my(research.( ((Sofya&Abramchuk&PROD2&2012/13&

Quality,&quantity&and&cost& 6.2(In(café(for(families(and(couples,(furniture(has(to(be( safe(and(good(quality,(because(this(TMG(will(be(willing( to(spend(more(money(on(goods(than(students(will;( there(must(be(special(chairs(and(tableware(for( children;( 6.3(In(a(café(for(general(TMG,(furniture(has(to(be( attractive(for(both(men(and(women,(thus(has(to(be( good(quality(but(not(so(expensive,(as(I(found(in(an( interview(with(and(expert.(( 6.4(The(minimum(number(of(sets(of(two/three(chairs( and(a(table(has(to(be(two(and(a(set(of(four(chairs(and( a(table(has(to(be(one,(as(I(found(in(my(research.( 6.5(There(must(be(at(least(one(counter(and(a(cash( register.(( 6.6(Technologies(used(will(be(determined(by(each( design,(but(there(has(to(be(at(least(Wi]Fi(service(to( attract(younger(TMG,(as(I(found(in(my(TMG(research.(( 6.7(By(using(modern(technologies(and(cost(eﬀective( ways(of(production(that(I(found(in(my(technologies( research(I(will(be(able(to(reduce(costs(of(production( and(increase(quality(of(goods(produced.(( Materials& 7.1(Floor(in(dining(area(has(to(be(rough(to(ensure(no( slipping(when(a(lot(of(people(are(moving(and( interacting(as(I(found(out(from(an(interview(with(an( expert.(( 7.2(Other(materials(will(be(determined(by(a(speciﬁc( design(of(each(café.(( Ecology&and&product&life&cycle& 8.1(My(café(will(be(using(fair]trade(and(recyclable( packaging(as(I(found(in(my(research(to(be(eco]friendly( and(attractive(to(the(customers.(( Health&and&safety& 9.1(All(furniture(must(be(tested(previously(to(be(safe( and(strong,(as(it(will(be(used(by(people(with(children,( as(I(found(in(my(context(research.(( Morals,&culture&and&ethics& 10.1(My(café(must(be(adapted(for(the(use(by(disabled( people,(as(I(found(in(my(questionnaire.(( 10.(2(As(my(cafe(is(a(multicultural(place(it(will(have(to( combine(elements(from(both(Russian(and(English( cultures,(in(order(to(attract(TMG,(as(I(found(in(my( context(research.((

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Function( I( think( that( the( dining( area( in( my( ﬁnal( idea( is( purely( functional( and( allows( customers(to(be(comfortable(and(pleasant.(( Aesthetics( My( ﬁnal( idea( clearly( has( every( traditional( element( of( Russian( culture( and( it( will(be(very(informative.(One(thing(I(would(like(to(improve(is(to(incorporate( the(snow(glass(idea(from(idea(8(into(the(window(inside(the(café,(so(it(gives( wintery(atmosphere.(( Ergonomics(and(anthropometrics(( This(can(be(improved(by(incorporating(a(stand(from(idea(3.(I(very(like(¼( (circle(design,( because(it(gives(more(space(than(traditional(rectangular(shaped(counter(and(so(it(saves( space( for( other( furniture.( As( the( counter( shape( is( changed,( the( organisation( of( the( tables( will( change( as( well,( but( I( believe( it( will( even( more( functional( and( ergonomic.( Another( improvement( will( be( adapting( the( café( for( 5th( and( 95th( percentile,( such( as( people( with( disabilities( (magnet( opening( door( and( everything( at( 100( cm( high)( and( children((additional(high(seats(on(chairs(and(low(stools(in(toilets).(((

Target(Market(Group( In(my(opinion(this(idea(fully(appeals(to(my(target(market(group(as(well(as(it( can(be(used(by(any(other(target(market(group,(such(as(students(or(married( couples.((( Quality,(quantity(and(cost( The(use(of(new(technologies(will(be(another(improvement.(Services(such(as( free( Wi]Fi( connection( and( interactive( menu( will( attract( people( interested( in( innovations.(Also,(in(order(to(improve(productivity,(PC(and(smartphones(can( be(used(by(staff,(so(orders(and(payments(can(be(done(faster(and(efficiently.(((( Materials(( As( I( did( not( consider( materials( that( will( be( used( in( my( ideas,( these( areas( of( specification(are(now(to(be(investigated(in(my(materials(research(in(order(to( find(the(most(suitable(ones.(( Ecology(and(product(life(cycle(( This(point(in(my(specification(will(be(determined(by(final(product(and(used(in( its(promotion(and(trading.(( Health(and(safety( In( my( component( development( I( will( make( sure( to( research( safe( and( non] toxic(materials(and(products.((( Morals,(culture(and(ethics( As(I(mentioned(in(ergonomics(and(anthropometrics,(I(need(to(make(sure(that( my(café(is(adapted(for(5th(and(95th(percentile(.(((

*  In(order(to(analyse(my(idea(critically(and(find(ways(for( improvement,(I(had(used(my(specification(as(a(checklist(of(thing( that(are(or(are(not(included(on(my(final(idea.((

Kitchen& Function& 1.1(The(main(kitchen(must(have(a(function( to(store,(cook(hot(and(cold(meals,(bake,( and(decorate(bakery(and(cakes.(( 1.2(There(must(be(separate(area(for(storing( and(freezing(as(well(as(an(area(for(the(staff( to(change(and(a(separate(bathroom(with(a( shower,(as(I(found(in(an(interview(with(and( expert.( Aesthetics& 2.1(All(of(the(furniture(and(equipment(has( to(be(more(useful(than(pleasantly(looking.( Ergonomics&and&anthropometrics& 3.1(Hot(and(cold(cooking(areas(must(not( interact(with(each(other,(as(well(as( preparation(and(wash(up(areas,(as(I(found( in(expert’s(interview.( 3.2(There(must(be(separate(paths(for( waiters(and(kitchen(staff,(such(as(access(to( wash(up(area(and(storeroom.(( 3.3(The(minimum(space(for(the(main( kitchen(has(to(be(30(m2(and(for(smaller(one( 15(m2.( Quality,&quantity&and&cost& 4.1(Cost(of(the(equipment(will(be( determined(by(the(purpose(of(the(café,(e.g.( in(main(café(equipment(must(be(very(good( and(very(diverse,(whereas(in(smaller(cafes( it(might(be(only(used(for(heating(up(and( finishing.(( 4.2(Kitchen(must(be(designed(in(a(way(that( organization(will(help(to(reduce(costs(of( production,(as(I(found(in(an(interview(with( an(expert.((( Materials& 5.1(All(cooking(surfaces(in(the(kitchen(must(( be(smooth(what(will(make(it(easier(to(clean( and(cook(on;( 5.2(Floor(in(the(kitchen((has(to(be(rough(to(

Sofya&Abramchuk&PROD2&2012/13&

ensure(no(slipping(when(a(lot(of(people(are( moving(and(interacting(as(I(found(out(from( an(interview(with(an(expert.(( 5.3(All(materials(used(in(the(kitchen(must( be(durable,(scratch(resistant(and(safe(when( interacting(with(food,(in(order(to(ensure( longer(life(cycle(and(comfort(when(using(of( furniture(and(safety(of(the(customers(as(I( found(in(context(research.( Manufacture& 6.1(To(produce(cakes(special(equipment(will( be(used(such(as:(dough(mixer,(shock( freezer,(cook]tops,(cleaning(and(cutting( appliances,(and(cake(decoration(tools(as(I( found(in(my(research.( 6.2(There(must(be(plenty(of(daylight(and( ventilation,(and(if(not,(there(must(be(a(lot( of(lightning(and(air(conditioning.((( Maintenance&and&consumer&education& 7.1(My(café(will(have(to(have(special( storage(fridges(working(at(specific( temperatures((+2]+8(oC).( 7.2(The(staff(members(in(specific(areas( provided(and(using(special,(non]hazardous( equipment(will(carry(out(cleaning(and( storing(maintenance.( Ecology&and&lifecycle& 8.1(One]day(old(leftovers(can(be(sold(on(the( next(day(by(half(price(as(I(found(from( experts(interview.(( 8.2.(All(of(the(equipment(has(to(be(as(much( eco]friendly(as(possible(in(order(to(use( every(resource(and(leave(no(foot(print(by( carrying(out(business(activity.(( &Health&and&safety& 9.1(Kitchen(environment(has(to(be( completely(sterile(and(working(surfaces( have(to(be(cleaned(every(hour(or(so(as(it( was(found(in(an(interview(with(an(expert.((( &

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Function( According( to( my( further( investigation( functionality( of( the( kitchen( can( be( improved((by(developing(better(organisation(structure.(( Aesthetics( Kitchen(has(to(be(functional,(but(also(big(and(bright(so(it(will(be((pleasant(to( work(and(create(there.(((( Ergonomics(and(anthropometrics(( As(I(had(investigated(different(layout(has(to(be(designed(for(a(successful(kitchen.(Hot( and( cold( cooking( areas( have( to( be( situated( at( least( on( different( tables( and( waiters( have(to(have(separate(accesses(to(cleaning(area.(Also(the(kitchen(should(be(at(least( 100( m2( (counting( with( changing( room( and( store( room)( ( ( in( order( to( fit( all( of( the( equipment(and(be(ergonomic.(((((

Quality,(quantity(and(cost( In(this(area(of(specification(the(cost(and(quantity(of(equipment(needed(will( be(determined(by(the(purpose(of(the(café.(It(has(to(increase(efficiency(and(it( can(be(done(by(identifying(all(of(the(components(needed(and(fining(the(best( and(the(most(cost]effective(ones.(( Materials(and(Manufacture( Materials((will(be(determined(after(deciding(on(organization(and(final(design( of( the( product.( Manufacturing( processes( and( equipment( also( will( be( determined(by(an(layout,(but(it(has(to(have(basic(and(essential(equipment(in( order(to(be(successful.((((( Maintenance(and(consumer(education( This(area(can(be(improved(by(making(sure(that(there(is(enough(storage(area( for( any( unexpected( demand( (0.46& –& 0.58& m2/seat& for& medium& sized& restaurant)&and&that&the&kitchen&is&kept&clean&and&food&refrigerated.&(( Ecology(and(product(life(cycle(( This(area(will(be(included(in(my(cafe(after(the(final(design(and(will(help(me(to( make(sure(there(are(ways(of(making(an(efficient(use(of(any(recourses.((((( Health(and(safety( This(area(will(also(be(included(in(my(final(design(in(order(to(make(sure(the( hygiene(of(my(café(is(as(it(needs(to(be(according(to(BSI(and(ISO(standards( for(commercial(businesses(and(restaurants.(((

( ( ( ( ( ( ( ( (

Advantages& ]Resistant(to(rust(as( well(as(germ(and( bacteria(growth( ]Hard(material( ]Diﬃcult(to(scratch( ]Easily(cleaned(

( ( ( ( ( ( ( ( (

Disadvantages& (]Very(expensive( ]Has(poor( resistance(to( matting( (

Advantages& Disadvantages& •  Susceptible(to( •  Comfortable( water(damage( underfoot( and(scratched( •  Can(be(welded(so( •  Can(be(very( looks(seamless( •  Very(long(lasting(and( expensive( •  Must(be( durable( •  Easily(maintained(and( frequently( cleaned( cleaned( •  Must(be(sanded( •  Can(be(ﬁnished(to( and(reﬁnished( have(non]slippery( periodically( surface( (

Disadvantages&

Advantages& Disadvantages& •  Diﬃcult(to( •  Long(Lasting( Install( •  Low(Maintenance( •  Virtually(Unlimited( •  May(Chip(or( Crack( Designs( •  Great(Investment( •  Hard,( Unforgiving( Surface(

Advantages&

Disadvantages&

•  Easily(cleaned( •  Limited(thermal( •  Excellent(durability(and( capability.(( long]life(expectancy( •  Thermal( •  Cheap(and(cost]eﬀective( decomposition( •  Resistant(to(UV(light( evolves(HCI.(( degradation( •  Higher(density( •  Inherent(ﬁre(safety(( than(many( •  Good(electrical(and( insulation(properties(over( plastics.( a(wide(temperature( range( •  Does(not(leave(visible( joints((no(environment( for(fungus(and(bacteria)((

Advantages& • (Transparent( • (Attractive( • (Insulator( • (Does(not( deteriorate,(corrode,( stain(or(fade(( • (Impermeable(and( nonporous ((

(

Advantages&

•  Easy(to(install( •  Very(Durable(Surface( •  No(Bad(Pieces( (imperfections)( •  Good(for(Moist( Places( •  Easy(to(Clean( •  Resists(Stains( •  Resistant(to( warping,(cupping(or( any(deformations(

Disadvantages& •  Brittle( •  Expensive( •  Low(melting( temperatures( •  Not(scratch( resistant(

• (Resistance(to(cracking,( shrinkage(twisting/warping( • (Can(be(curved( • (Painted(easily( • (Some(of(them((such(as( plywood)(are(made(out(of( good(quality(timber( • (Easy(to(work(with( • (Good(insulator(

• (Quite(heavy( • (Rots(in(wet( conditions,( and(hard(to( repair( • Poor( chemical( resistance.( &

Advantages& • Heat],(stain],( and(scratch] resistant( • Easy(to(clean( • Does(not( require(sealing( or(special(care((

Disadvantages& • Not(as(natural] looking(as(real( stone( • Costs(almost(as( much(as(real( stone((

Dining(area& Materials( 7.1(Floor(in(dining(area(has(to(be(rough(to(ensure(no(slipping( when(a(lot(of(people(are(moving(and(interacting(as(I(found(out( from(an(interview(with(an(expert.(( 7.2(Other(materials(will(be(determined(by(a(speciﬁc(design(of( each(café Disadvantages& •  •  •  •

Hard(Under(Foot( Slippery( Not(real(wood( Not(Sandable(or( Reﬁnishable( •  Grooves(from( joining(are(perfect( environment(for( fungus(and( bacteria(

((((

(

Kitchen& Materials(( 5.1(All(cooking(surfaces(in(the(kitchen(must((be(smooth(what(will( make(it(easier(to(clean(and(cook(on;( 5.2(Floor(in(the(kitchen((has(to(be(rough(to(ensure(no(slipping( when(a(lot(of(people(are(moving(and(interacting(as(I(found(out( from(an(interview(with(an(expert.((

*  On(this(page(I(had(researched(a(variety(of(materials(that(can(be(used(in(my(café(for(walls,(flooring(and(ceiling.(I(listed(advantages(and( disadvantages(of(each(material,(so(it(is(easier(to(decide(which(materials(are(more(suitable(than(others(to(use(in(my(final(café(according(to( specification.(((((((( Sofya&Abramchuk&PROD2&2012/13&

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( ( ( ( ( Advantages& ( ( ( (

Disadvantages&

•  ]When(cut,(provides(•  (Can(be(damaged( by(moisture( a(clean,(straight( •  Easily(worn(and( edge( not(scratch( •  Lightweight( resistant( •  Good(strength(to( •  No(tensile( weight(ratio( strength( •  Can(be(coloured( •  Looks(professional((•  Not(ﬂexible( (

( ( ( ( (Advantages& • Easily(cut( (• Cannot(be( damaged(by( water( (• Easily(shaped( (• Economic( • Does(not(loos( ( its(shape(

Advantages&

•  Good(strength(to( weight(and(density( ratio( •  Quite(stiﬀ( •  Easy(to(cut( •  Smooth,(straight( edges(when(cut( •  Flexible(

Disadvantages& • Highly( ﬂammable( • Not( waterproof( (

Disadvantages& • (Good(resistance(to( •  Not(scratch( resistant( weathering( •  Sensitive(to(UV( • Looks(like(glass( and(oxidative( • Flexible((can(be( degradation( curved)(( •  Higher(density( • Hard(and(tough( than(many( • Lightweight( plastics • Can(be(transparent( ( or(colourd( (

Advantages&

Advantages(

• It(can(be(transparent( or(coloured( • Very(economical(( • In(its(various(forms(it( is(usually(easy(to(work( • Can(be(recycled(]( thermoplastic(so(can(be( remoulded(indeﬁnitely( • Easy(to(cut( • Easily(glued(

Disadvantages&

• Poor( Weatherability( • Highly(Flammable( • Poor(scratch( resistance( • Breaks(easily( • Rough(edges( when(cut( &

Advantages&

Disadvantages&

•  Durable( • Bends(easily( •  Recyclable( • Easily(worn( •  Easy(to(cut( • Not( •  Can(be(coloured(and( waterproof( painted( •  Cheap( •  Easy(to(stick( •  Smooth(edges(when( cut(

Materials( 5.1(The(materials(chosen(for(the(model(has(to(be(light(and(easy(to(work( with(when(creating(small(details.( 5.2(Materials(for(walls(have(to(be(stable(and(tough& 5.3.(Materials(have(to(imitate(the(real(materials(to(be(used((((

Disadvantages&

• Very(fragile( when(touched( • Leaves( leftovers(when( cut( (

Advantages&

Disadvantages&

•  Easily(shaped(when( •  Needs(to(be( fired(for( wet( •  Easily(cut(and(leave( permanent( shape( smooth(edge( •  Easily(broken( •  Can(be(reshaped( •  When(fired,( when(wet( cannot(be( •  Low(cost( reshaped(and( •  When(fired,(is(( recycled( waterproof( •  Can(crack(

Advantages&

• Easily(bended( and(shaped( • Easily(cut(and( leaves(straight( edges( • Rigid(when( layered(

Disadvantages&

• Flexibility( depends(on(the( thickness(of( material( • Toxic(when( fumes(inhaled(

*  On(this(page(I(had(investigated(materials(that(can(be(used(when(making(scale(model.(I(had(identiﬁed(advantages(and(disadvantages(0f(each( material,(what(in(future(will(help(me(to(decide(the(best(material(to(use(according(to(speciﬁcation.(( Sofya&Abramchuk&PROD2&2012/13&

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With(an(aid(of(CAD(program(SketchUp(I(was(able(to(construct(a(model(for(my(final(design.( Firstly,(I(made(a(sketch(on(paper(with(all(dimensions,(representing(section(plan.(According( to( my( improvement( specification( I( tried( to( include( all( of( the( missing( details( and( components(in(order(to(create(a(perfect(design.(As(it(can(be(seen(my(final(section(plan(is( different(to(the(predicted(one.(This(is(because(of(the(real(measurements(and(dimensions( of(some(objects(and(alterations(that(I(had(to(carry(out(in(order(to(fit(them(in(places.(When( I( was( creating( this( model( I( consider( the( width( of( passages( for( both,( customers( and( workers.(This(design(is(adapted(completely(for(disabled(people.(Nevertheless(this(design( has( its( drawbacks( which( I( will( identify( later( in( my( specification( checklist,( but( I( think( its( organisation( and( layout( is( quite( successful( and( functional.( On( next( pages( I( included( snapshots(of(inside(views(of(dining(area(and(the(kitchen.(((( Initial&idea& and& improved& design.&

Here(I(have( both(my( design(and( my(idea(in( order(to( compare( them.( Diﬀerences( can(be( clearly(seen( and(how( this(changes( aﬀected( general( organization( o(the(café.((((

*  On(this(page(I(included(CAD(drawings(of((my(ﬁnal(design(in(relation(to(the(speciﬁcation( and(my(initial(idea.(Also,(there(is(a(starting(point(section(plan(which(helped(me(to(plan(and( combine(other(ideas(in(one(design.(((((((((

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*  Sofya&Abramchuk&PROD2&2012/13&

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In( order( to( make( sure( my( design( is( as( realistic( as( possible,( I( created( my( CAD( model( according( to( the( real( dimensions.( The( whole(space(in(my(café(is(144(m2,(from(which(47.2(m2(is(the(dining(area(and(96.8(m2(is(the(kitchen.(When(I(was(designing(the( café,(I(had(to(make(sure(there(is(enough(space(to(move(for(the(staﬀ(and(the(customers;(I(had(to(design(the(café(in(a(suitable( way(for(the(use(of(disabled(people.(In(order(to(ﬁnd(out(how(much(space(I(needed,(I(listed(all(of(my(components(and(their( dimensions(and(tried(to(make(the(most(ergonomic(layout(as(possible.(On(the(next(pages(I(will(explain(the(decisions(made.(

On(this(page(and(next(pages,(I(included(screenshots(of(my( model(in(order(to(illustrate(ﬁnal(dimensions(and( measurements.(These(pages(will(help(me(in(the(future(to( create(a(scale(model,(as(I(will(know(what(dimensions(to(use( and(to(what(scale.(((((((

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I( designed( kitchen( and( dining( area( according( to( my( specification( and( all( improvements( that( I( should( include.( As( I( allowed( myself( more( space( for( the( kitchen( and( less( for( the( dining( area,( there( were( more( opportunities(to(make(it(more(functional(and(ergonomic.(This(design(is(for(the(main(café(in(a(chain(with( other(two(smaller(cafes.(This(means(that(the(production(turnover(will(be(very(high,(so(the(equipment(has( to(be(high(quality,(in(order(to(be(cost(efficient.(As(there(will(be(a(lot(of(staff((waiters,(managers,(cooks)(I( needed( space( for( their( free( movement,( as( well( as( relaxation( area( and( private( toilet.( All( passages( are( designed(for(two(people(to(pass(by,(as(well(as(for(a(person(who(holds(a(try(with(bakery(and(do(not(burn( others.(In(this(layout(I(have(refrigerators(in(reach(from(every(point(of(the(kitchen,(as(well(as(there(will(be( fridges( integrated( under( the( counters.( There( are( three( separate( countertops:( one( for( preparation( of( bakery( that( will( go( into( the( oven;( one( for( finishing( cakes( and( bakery;( and( finally( one( for( hot( meals.( Waiters( will( have( direct( access( to( the( cleaning( area( that( does( not( interact( with( preparation( area.( Changing(room(and(toilet(is(situated(slightly(apart(from(the(kitchen(and(does(not(exit(directly(to(it.(Inside( changing(room(there(is(space(for(four(people(to(change(in(one(time.(The(store(room(is(designed(to(hold( enough(stock(for(30(people((0.46(–(0.58(m2/seat=13.8(m2(needed).(As(the(café(will(be(working(for(other( two(as(well,(it(needs(bigger(capacity.((((((((

Sofya&Abramchuk&PROD2&2012/13&

•  Dining&area:& •  The(total(area=47(m2( •  A c c o r d i n g ( t o ( m y( research,( the( toilet( for( disabled(people(has(to(be( a t( l e a s( 2 0 0 0 m m( x( 1500mm( for( a( disabled( person( to( have( freedom( of( movement( (1500( mm( in( diameter).( The( doors( for( a( wheelchair( to( pass( through( has( to( be( at( least(900(mm.(( •  For( a( normal( person( a( toilet( has( to( be( at( least( 900( mm( x( 1500mm.( The( door( has( to( be( at( least( 70omm.(( •  In(order(to(make(the(best( use(of(space,(I(created(an( oﬃce( for( a( manager( or( staﬀ( where( it( would( be( more( comfortable( and( simpler( to( work.( It( does( not( have( an( access( from( the( dining( area,( so( it( is( private(for(the(workers.(( •  In( the( dining( area( I( have( chosen( this( layout,( in( o r d e r ( t o ( m a k e ( i t( comfortable( to( move( for( a(person(in(a(wheelchair.( It( gives( needed( freedom( of( movement( between( tables( as( well( as( an( easy( access(to(the(facilities.(( •  In( order( to( move( freely,( two( people( inside( the( counter( need( at( least( 1500mm( x1500mm( of( space.( The( passages( are( d e s i g n e d( s o( t h a t( a( person( holding( a( tray( or( big( cakes( can( easily( pass( through.( Also,( it( has( enough( space( for( two( people(pass(by.(((

*  53&

( ( ( ( ( ( ( ( ( ( ( ( ( ( ( 15&wallsN&some&may&include&holes&for&doors&and&windows&+&ceiling&& ( Materials&& ( Model:& ( Real&product:& The(internal(walls(that(will(be( In(the(model,(the(walls(will(be( ( placed(inside(the(café(that(will( represented(by(double(foam( ( create(different(spaces(will(be( board,(which(is(stiff,(rigid(and(is( ( made(out(of(wall(studs(and(joints( easy(to(cut(and(glue.(Separately( (structure)(and(gypsum(board( ( with(finish((PVC(sheets,(wooden( measure(and(cut(the(ceiling,(and( ( ( ( ( (

cladding,(tiles),(insulation(core( and(interior(panels((wall).((

Manufacturing&techniques& Real&product:& In(order(to(create(a(wall,(wall(studs(will(be(placed(to( create(a(structure.(After(this,(air(cavities(and(gypsum( board(and(internal(and(external(panels(will(be(ﬁlled(with( insulation(core(in(order(to(make(the(wall(able(to(trap( heat(and(be(sound(insulator.((&

secure(it(with(blu]tack(

Time&needed&to&make&scale&component:&Approximate(time(≈( 25.5(min((=7.5(min(measuring(+(5(min(cutting(+13(min(sticking&

I(created(so]called(component(specification(in(order(to(illustrate(the(component(drawings(of( every(piece(that(would(go(into(my(cafe.(This(and(next(pages(show(exploded(and(working( drawings(of(each(components,(as(well(as(explain(how(this(component(would(be(made(in(reality( and(as(a(scale(model.(I(had(identified(the(techniques(that(would(be(used(to(manufacture(the( product(as(well(as(different(materials(that(might/will(be(used(in(this(component.(These(pages( helped(me(to(estimate(the(time(it(will(take(to(create(every(piece(for(my(model,(so(I(can(do(it( more(efficiently(and(faster;(also(it(made(me(clear(about(what(materials(to(use(and(where,(so(I( can(approximately(measure(how(many(material(is(needed(for(my(model(in(overall;(finally,(they( helped(me(see(how(every(component(in(my(real(café(will(look(like,(how(it(will(be(made(and( where(it(will(go.(((((

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Model:& Walls(will(be(created(using(foam(board.(For(this(I(will(measure( the(lengths(of(each(separate(wall(on(the(foam(board(suing( pencil(and(ruler.(The(high(of(the(walls(is(will(be(175(mm((1:200( scale)(and(thickness(of(the(walls(will(be(5(mm.(Then(every(piece( will(be(cut(using(cutting(knife(and(then(I(will(stick(every(piece(to( the(base(using(glue(gun.((((

( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( (

Manufacturing&techniques&

Log&wallsN&interior&and&exterior&walls&of&the&cafe

Materials&& Real&product:& ]In(the(real(product(I(would( use(white(pine(wood(veneers( and(strong(wood(adhesives(to( create(the(walls.(((

Model:& ]In(the(model(it(would(be( represented(by(2(mm(balsa( wood.((

Real&product:& In(order(to(create(a(log(wall,(usually(whole(logs(would(be(taken( and(then(finished(and(cut(at(specific(sizes.(In(my(real(product(I( would(try(to(create(the(same(idea(but(using(wooden(veneers.( Finished(with(hardwearing,(clear(or(coloured(resin(based( overlay,(it(would(be(environment]resistant(and(durable.(Using( steam(bending(technique,(veneers(would(be(curved,(and(then( joined(suing(wood(joining(techniques(and(KD(fittings.(&

Time&needed&to&make&scale& component:&Approximate( time(≈(30(min((=(5(min( measuring(+(5(min(cutting(+15( min(manufacturing&

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Model:& NI(would(measure(and(cut(wood(sheets(then((would( curve(them,((using(DIY(steam(bending(wood(technique( and(then(join(using(hot(glue.(((

( ( ( ( ( ( ( 2&custom&made&tables&(big,&for&four&people)&with&additional&space.&Big,&with&enough&space&for&four&people.&& ( Materials&& ( Real&product:& Model:& It(will(be(made(out(of(light]coloured(plywood.(This(will( In(the(model(it(will(be(created(from(balsa(wood( make(the(table(stable(and(durable.(It(will(be(ﬁnished( ( with(clear(hardwearing(resin]based(overlay,(such(as( of(3mm.(It(is(quite(thick(and(easy(to(work(with.( In(scale(1:20,(the(table(will(be(relatively(small( ( melanin(formaldehyde(laminate.(This(will(make(the( table(suitable(to(use(with(hot(products(and(it(will( and(thus(easy(to(create.(If(some(part(of(the( component(is(thicker(than(3mm,(additional( ( prevent(the(wood(from(decaying,(as(well(as(making(it( scratch(resistant(and(pleasant(to(touch.((The(ﬁnish(of(a( sheet(can(be(stuck(to(it.(((( stable(will(have(to(be(slightly(rough,(so(it(will(look(like( ( real(old(typical(Russian(table.(I(had(chosen(this(type(of( ( table(because(it(will(be(more(stable(and(more( comfortable(when(putting(chairs(inside(it.(( ( Manufacturing&techniques& ( Real&product:& Model:& The(component(parts(template(will(be( ( Taking(already(made(plywood(sheets(and( cutting(them(at(needed(sizes.(Then(using( measured(and((cut(out(from(the(balsa(wood( sheet,((and(then(it(will(be(repeated(for(1(more( ( mortise(and(tenon(joints(and(dowels(and( screws.(PVA(glue(is(needed(to(make(the( time.(After(that(they(will(be(joined(together( ( joints(permanent.(((( with(hot(glue(or(PVA.(( ( Time&needed&to&make&scale& component:( ( Approximate(time(≈(8(minutes((1(min( ( measure+1.5(min(cut(out+1.5(min(stick( and(cleaning(of(glue(excess(x(2(times)( (

( ( ( ( ( ( ( 3&custom&made&tables&(small,&for&2&people)&with&additional&space.&& ( Materials&& ( Real&product:& Model:& It(will(be(made(out(of(light]coloured(plywood.(This(will( In(the(model(it(will(be(created(from(balsa(wood( make(the(table(stable(and(durable.(It(will(be(ﬁnished( ( with(clear(hardwearing(resin]based(overlay,(such(as( of(3mm.(It(is(quite(thick(and(easy(to(work(with.( In(scale(1:20,(the(table(will(be(relatively(small( ( melanin(formaldehyde(laminate.(This(will(make(the( table(suitable(to(use(with(hot(products(and(it(will( and(thus(easy(to(create.(If(some(part(of(the( component(is(thicker(than(3mm,(additional( ( prevent(the(wood(from(decaying,(as(well(as(making(it( scratch(resistant(and(pleasant(to(touch.((The(ﬁnish(of(a( sheet(can(be(stuck(to(it.(((( stable(will(have(to(be(slightly(rough,(so(it(will(look(like( ( real(old(typical(Russian(table.(I(had(chosen(this(type(of( ( table(because(it(will(be(more(stable(and(more( comfortable(when(putting(chairs(inside(it.(( ( Manufacturing&techniques& ( Real&product:& Model:& The(component(parts(will(template(will(be( ( Taking(already(made(plywood(sheets(and( cutting(them(at(needed(sizes.(Then(using( measured(and((cut(out(from(the(balsa(wood( sheet,((and(then(it(will(be(repeated(for(2(more( ( mortise(and(tenon(joints(and(dowels(and( screws.(PVA(glue(is(needed(to(make(the( time.(After(that(they(will(joined(together(with( ( joints(permanent.(((( hot(glue(or(PVA.(( ( Time&needed&to&make&scale& component:& ( Approximate(time(≈(9(min(=(1(min( ( measuring(+(1(min(cut(out(+(1(min( sticking(x(3(times)( (

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( ( ( ( ( ( ( 14&chairs&with&cushions& ( Materials&& ( Model:& Real&product:& In(my(CAD(model(firstly,(I(created(a(bench(that(I( thought(would(be(more(suitable(to(use,(as(it(was( ( In(the(model(this(component(will(be(made(out( of(balsa(wood.(If(any(piece(is(thicker(than(the( used(in(old(Russian(houses.(But(in(order(to(meet( the(specification(requirements,((the(seating( ( material,(two(pieces(of(material(can(be(glued( together.(Hot(glue(and(glue(gun(will(be(used(to( surface(will(have(to(be(comfortable(and( ( join(different(parts.&& ergonomic,(so(I(changed(the(bench(to(wooden( chair.(Using(it(with(patchy(cushions(will(give(it( ( retro(effect(and(it(will(be(comfortable(for(the( customer.(Also,(chair(is(more(flexible(than(the( ( bench,(so(for(disabled(people(it(will(be(more( functional.(It(will(be(the(same((or(matching)(colour( as(tables(and(it(will(have(to(be(smooth,(so(cloth(or( ( textile(will(not(hook(to(the(imperfections( ( Manufacturing&techniques& ( Real&product:& Model:& ( Component(template(pieces(will(be( In(order(to(make(a(chair,(it(separate(pieces( will(be(cut(out(of(plywood(and(then(joined( ( measured(on(balsa(sheet(and(then(cut(out( together(using(wood(joining(techniques,( using(cutting(knife.(It(will(be(repeated(for(13( such(can(be((mortise(and(tenon(joint(with( times(and(then(the(component(pieces(will(be( ( PVA(adhesive(or(range(of(knock]down( fittings.((( ( joined(together(using(hot(glue(and(glue(gun.(( ( Time&needed&to&make&scale&component:&Approximate(time(≈((56(min(=1(min(measuring(+(2(min( cutting(out(+(1(min(sticking(and(cleaning(off(the(glue(excess(x(14(( (

( ( ( ( ( ( ( ( ( One&refrigerated&display&unit&(showcase)& ( Materials&& ( Real&product:& Model:& ( This(component(would(be(made(out(of( As(a(scaled(copmponent(it(will(be(made( variety(of(materials,(such(as(steel,(glass,( out(of(polystyrene(sheet,(balsa(wood( ( aluminum,(etc.((( (2mm)(and(PVC(transparent(sheet.(( ( Manufacturing&techniques& ( Model:& ( It(will(be(made(by(measuring(and(cutting(off(all( pieces(needed.(In(order(to(make((the(curved( ( shape,(PVC(sheet(is(curved(and(stuck(to(already( made(backside(structure(made(out(of(balsa( ( wood(((top(and(bottom(parts(of(the(showcase,( have(to(be(spray(painted(silver(before(that).( ( Then(a(piece(of(polystyrene((previously(sprayed( ( silver)(is(stuck(to(the(bottom(of(the(structure.(( ( Time&needed&to&make&scale&component:& Approximate(time(≈((10(min(=(2(min(measuring( ( +(2(min(cutting(off(+(2min(spray(painting(+(3( ( min(sticking(+(1(min(cleaning(off(the(glue( excess.((

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( ( ( ( ( ( (Custom&made&counter&and&showcase& ( Materials&& ( Real&product:& Model:& ](Glass( ( ]Balsa(wood( ](Steel( ]PVC(transparent(sheet( ](Plywood(( ( Manufacturing&techniques& ( Model:& Real&product:& NEach(part(is(measured(and(cut( NGlass(part(of(the(counter( ( ]The(counter(pieces(are(steam( will(be(manufactured(using( bended(to(allow(balsa(wood( slumping(process(and(then( ( stay(curved.(( assembled(with(other(parts( NPVC(sheet(is(curved(and( to(make(the(showcase.(( ( attached(to(the(counter( ]This(is(joined(to(the( structure(using(glue(gun.( ( ]Other(pieces(joined(with(glue( counter(top(which(will(be( gun.(( made(out(of(plywood(and( ( previously(steam(bended(in( Time&needed&to&make&scale& order(to(have(the(desire( component:&Approximate(time(≈( ( shape.(( 40(min(=(5(min(measure(+(10(min( cut(+(10(min(curve(+(10(min(join(+( ( 5(min(clean(the(excess( ( ( (

( ( ( ( ( ( ( Coffee&machine&& ( Materials&& ( Real&product:& Model:& Real(product(would( In(the(model(it( ( be(made(out(of( will(be( represented(my( ( stainless(steel(or( aluminum(and(rigid( polystyrene(with( silver(spray(paint( ( elastomers(and( thermosetting( finish.(( ( plastics.(( (( Manufacturing&techniques& ( ( Model:& I(will(measure(and(cut(off(scaled(cubic( ( shaped(component(from(polystyrene(sheet( and(then(cut(off(the(inside(elevations(to(give( ( the(component(the(shape(of(a(coffee( ( machine.(Then(it(will(be(spray(painted.(( ( ( Time&needed&to&make&scale&component:& ( Approximate(time(≈(2.5(min((=(30(sec(to( measure(+(1(min(to(cut(and(then(measure( ( again(+(30(sec(to(cut(off(again(+(30(sec(to( spray(paint.(( (

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( ( ( ( ( ( ( 3&Kitchen&Chairs&& ( Materials&& ( Real&product:& Model:& This(chair(could(be(made( In(the(model(it( ( out(of(any(strong(and( will(be(made(out( durable(wood,(such(as( ( White(Cedar(wood(which( of(balsa(wood( and(joined(with( hot(glue.(( ( will(then(be(finished(with( water]based(stain,(but( naturally(it(is(insect](and( ( weather]resistant,(as(well( as(mold,(mildew,(and( ( decay(resistant.( ( Manufacturing&techniques& ( Real&product:& Model:& Component(template( pieces(will(be( ( In(order(to(make(a(chair,( it(separate(pieces(will(be( measured(on(balsa( cut(out(of(white(cedar( sheet(and(then(cut(out( ( wood(and(then(joined( using(cutting(knife.(It( together(using(wood( ( joining(techniques,(such( will(be(repeated(for(2( times(and(then(the( component(pieces(will( can(be((mortise(and( be(joined(together( ( tenon(joint(with(PVA( using(hot(glue(and(glue( adhesive(or(range(of( gun.(( ( knock]down(fittings.(( ( Time&needed&to&make&scale&component:& Approximate(time(≈(2.5(min((=(1(min(to(measure(+(1(min( ( to(cut(+(1(min(to(stick(+(30(sec(to(clean(off(excess(glue(

( ( ( ( ( ( ( 1&Kitchen&table& ( Materials&& ( Model:& Real&product:& It(will(be(made(out(of(light]coloured(plywood.(This(will( In(the(model(it(will(be(created(from(balsa(wood( make( the( table( stable( and( durable.( It( will( be( ﬁnished( ( of(3mm.(It(is(quite(thick(and(easy(to(work(with.( with( clear( hardwearing( resin]based( overlay,( such( as( melanin( formaldehyde( laminate.( This( will( make( the( ( In( scale( 1:200,( the( table( will( be( relatively( small( table( suitable( to( use( with( hot( products( and( it( will( and( thus( easy( to( create.( If( some( part( of( the( prevent(the(wood(from(decaying,(as(well(as(making(it( ( component( is( thicker( than( 3mm,( additional( scratch(resistant(and(pleasant(to(touch.((The(ﬁnish(of(a( sheet(can(be(stuck(to(it.(((( stable(will(have(to(be(slightly(rough,(so(it(will(look(like( real(old(typical(Russian(table.(I(had(chosen(this(type(of( ( table( because( it( will( be( more( stable( and( more( ( comfortable(when(putting(chairs(inside(it.(( ( Manufacturing&techniques& ( Model:& Real&product:& Taking( already( made( plywood( sheets( and( ( The(component(parts(will(be(measured(and((cut( cutting( them( at( needed( sizes.( Then( using( out(from(the(balsa(wood(sheet.(After(that(they( mortise( and( tenon( joints( and( dowels( and( ( will( be( joined( together( with( hot( glue( or( PVA( screws.( PVA( glue( is( needed( to( make( the( glue.(( (( joints(permanent.(((( ( ( Time&needed&to&make&scale&component:( Approximate(time(≈(4(minutes((1(min(measure+1.5(min(cut( ( out+1.5(min(stick(and(cleaning(of(glue(excess)( (

( ( ( ( ( ( ( 3&Toilets& ( Materials&& ( Real&product:& Model:& A(toilet(would(be( It(will(be( ( made(out(of( represented(by( ( ceramics(and(rigid( polystyrene(cube( of(white(colour.(( ( polymers.( Manufacturing&techniques& ( ( Real&product:& Model:& It(would(be( ( manufactured(using( I(would( measure(the( slip(casting(process.(( ( scale(size(of( the(component( ( and(then(cut(it( ( oﬀ(the( ( polystyrene( sheet.(( ( ( ( Time&needed&to&make&scale&component:& Approximate(time(≈(3(min(=(30(sec(to( ( measure(+(3o(sec(to(cut(oﬀ(x(3(

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( ( ( ( ( ( ( 3&hand&washing&countertops& ( Materials&& ( Model:& ( Real&product:& This(product( ( would(be(made( It(will(be( represented( ( out(of(ceramics( by(a( ( or(stone,(steel( polystyrene( sheet(cube( ( and(wood.(( ( Manufacturing&techniques& ( Model:& ( I(would(measure(the(scale(size(of( ( the(component(and(then(cut(it(oﬀ( ( the(polystyrene(sheet.(( ( Time&needed&to&make&scale& ( component:& ( Approximate(time(≈(3(min(=(30(sec( to(measure(+(3o(sec(to(cut(oﬀ(x(3( (

( ( ( ( ( ( ( 5&wide&windows& ( Materials&& (Real& Model:& It(will(be( (product:& It(would(be( represent (made(out(of( ed(by(PVC( glass( sandwiched( transparen (between( t(sheet( rigid( sandwiche (polymer( with(a(( d(with(two( balsa( (wooden( textured( laminate(.(( sheets.(( ( ( Manufacturing& techniques& ( Model:& (I(would(measure(and(cut(10( frames(from(balsa(sheet(and(1( (PVC(rectangular(sheet(and(then( would(stick(them(together(using( glue(gun.(( ( Time&needed&to&make&scale& (component:& Approximate(time(≈(13(min( (=(1(min(measure(+(1(min(cut( out+1(min(stick(x(10(times(+( (3(min(for(PVC(sheet(

( ( ( ( ( ( ( 3&narrow&windows& ( Materials&& (Real& Model:& It(will(be( (product:& It(would(be( represent (made(out(of( ed(by(PVC( glass( sandwiched( transparen (between( t(sheet( rigid( sandwiche (polymer( with(a(( d(with(two( balsa( (wooden( textured( laminate(.(( sheets.(( ( ( Manufacturing& techniques& ( Model:& (I(would(measure(and(cut(6( frames(from(balsa(sheet(and(1( (PVC(rectangular(sheet(and(then( would(stick(them(together(using( glue(gun.(( ( Time&needed&to&make&scale& (component:& Approximate(time(≈(9(min(=( (1(min(measure(+(1(min(cut( out+1(min(stick(x(6(times(+(3( (min(for(PVC(sheet(

( ( ( ( ( ( ( 1&Sliding&door& ( Materials&& (Real& Model:& It(will(be( (product:& This(door( represented( will(be( (made(out( by(PVC( transparent( sheet( (of(steel( and(then( sandwiched( painted( with(two( (with( balsa(sheets( desired( previously( (colour(and( spray( glass.(( painted.(( ( ( Manufacturing& techniques& ( ( ( ( Time&needed&to&make&scale& (component:& Approximate(time(≈(9(min(=( (1(min(measure(+(3(min(cut( out(x(2(times(+(3(min(for( (PVC(sheet(+(1(min(stick( Model:& I(would(measure(and(cut(2(frames( from(balsa(sheet(and(spray(paint(them( and(1(PVC(rectangular(sheet(and(then( would(stick(them(together(using(glue( gun.((

( ( ( ( ( ( ( One&oﬃce&cabinet& ( Materials&& ( Real&product:& Model:& ]Polystyrene(cubes( ( ](Composite(boards( such(as(chip(board(and( stuck(together( ( plywood( ( ]Polymer(](knobs( ]Finished(with(acrylic(] ( cabinet( ]Finished(with(spray( ( paint](knobs( ( Manufacturing&techniques& ( Real&product:& Model:& ]Measuring(and( ( ]Composite(boards(cut( to(size( cutting(to(scale( ( ]Joined(together(with( ]Sticking(together( mortise(and(tenon(joint( ( or(knock(down(ﬁttings( with(glue(gun( ( ( Time&needed&to&make&scale&component:& Approximate(time(≈(12(minutes(=(5(min( ( measure+5(min(cut(out+2(min(stick( (

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( ( ( ( ( ( ( One&oﬃce&table& ( Materials&& ( Real&product:& Model:& ]Polystyrene(cubes( ( ](Composite(boards( such(as(chip(board(and( stuck(together( ( plywood( ( ]Polymer(](knobs( ]Finished(with(acrylic(] ( cabinet( ]Finished(with(spray( ( paint](knobs( ( Manufacturing&techniques& ( Real&product:& Model:& ]Measuring(and( ( ]Composite(boards(cut( to(size( cutting(to(scale( ( ]Joined(together(with( ]Sticking(together( mortise(and(tenon(joint( ( or(knock(down(ﬁttings( with(glue(gun( ( ( Time&needed&to&make&scale&component:& Approximate(time(≈(7minutes(=(3(min( ( measure+2(min(cut(out+2(min(stick( (

( ( ( ( ( ( ( One&glass&door& ( Materials&& ( Real& Model:& ( product:& ]PVC( ]Glass( sheet( ( ]Steel( ]Poly]( styrene( ( ( Manufacturing& techniques& ( Real& ( product:& NGlass( ( sheets( welded( ( together( ]It(is(put( ( onto(steel( frame(and( ( joined( together.(( ( Time&needed&to&make&scale& (component:& Approximate(time(≈(8( (minutes(=(2(min(measure+1( min(cut(out+(2(min(stick(+(3( (min(cylinders( Model:& NPVC(sheets( measured( and(cut( ]Stuck( together( with(hot( glue(( ]Two( cylindrical( shapes(cut( from( polystyrene( and(stuck( to(door(

( ( ( ( ( ( ( Narrow&door& ( Materials&& ( Real& Model:& ( product:& ]Balsa( NNatural& wood( ( wood& NSteel& ( ( Manufacturing& techniques& ( Real& Model:& NMeasure( ( product:& NCut(natural( and(cut( frame( ( wood( sheets( and(door( ]Stick( ( ]Join(with( knock(down( together( ﬁttings(and( with(hot( ( wood( glue( joining( ( techniques( ( Time&needed&to&make& ( scale&component:& Approximate(time(≈( ( 16minutes(=(2(min( measure+(1(min(cut(out ( +1(min(stick(x(4(times(

( ( ( ( ( ( ( Wide&door& ( Materials&& ( Real& Model:& ( product:& ]Balsa( NNatural& wood( ( wood& NSteel& ( ( Manufacturing& techniques& ( Real& Model:& NMeasure( ( product:& NCut(natural( and(cut( frame( ( wood( sheets( and(door( ]Stick( ( ]Join(with( knock(down( together( ﬁttings(and( with(hot( ( wood( glue( joining( ( techniques( ( Time&needed&to&make& ( scale&component:& Approximate(time(≈( ( 16minutes(=(2(min( measure+(1(min(cut(out ( +1(min(stick(x(4(times(

( ( ( ( ( ( ( Oﬃce&chair& ( Materials&& ( Model:& Real& ( product:& It(will(be( represen NThermoN ted(by(a( ( plastic& polystyr polymers& ene( ( NFabric& sheet( cube( ( ( Manufacturing& techniques& ( Real& Model:& ( product:& ]Mea] NInjection( ( moulding( sure( and(cut( ]Fabric(is( ( overmoul the( polysty ded(to(the( ( polymer( rene( base..(( cube( ( Time&needed&to&make& ( scale&component:& Approximate(time(≈(2( ( min(=(1(min(measure+1( min(cut(out( ((

( ( ( ( ( ( ( Mirror& ( Materials&& ( Real& Model:& ]Poly] ( product:& NLime] styrene( ( Soda( sheet( Glass( ]Spray( NDi] ( electric( paint( ( coating& ( Manufacturing& techniques& ( Real& Model:& ( product:& ](Mea] sure(and( ( cut(poly] styrene( ( sheet( ]Spray( paint( ( ( Time&needed&to&make& ( scale&component:& Approximate(time(≈(2( ( min(=1(min(measure(+(1( min(cut( (( NMolten(glass( is(“ﬂoated”( to(produce( plate(glass( ]It(is(coated( with( dielectric( coating(

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( ( ( ( ( ( ( Mirror& ( Materials&& ( Real& Model:& ]Poly] ( product:& NLime] styrene( ( Soda( sheet( Glass( ]Spray( NDi] ( electric( paint( ( coating& ( Manufacturing& techniques& ( Real& Model:& ( product:& ](Mea] sure(and( ( cut(poly] styrene( ( sheet( ]Spray( paint( ( ( Time&needed&to&make& ( scale&component:& Approximate(time(≈(4( ( min(=1(min(measure(+(1( min(cut(x(2( (( NMolten(glass( is(“ﬂoated”( to(produce( plate(glass( ]It(is(coated( with( dielectric( coating(

( ( ( ( ( ( ( Lamp&& ( Materials&& ( Real&product:& Model:& ]Glass( ]Wire(( ( ]Steel( ]Air]drying(clay( ( ]Wires( ( ( ( Manufacturing&techniques& Real&product:& Model:& ( ]Molten(glass(will( ]Create(a( be(blown(to(the( desired(shape( (desired(shape( from(the(clay( ]Assembled(with( ( ]Attach(wire( bulb(and(is( to(it( welded(to(the( ( ]Wait(for(it(to( steel((previously( dry( drawn)(structure( ( ( Time&needed&to&make&scale& ( component:& Approximate(time(≈(12.5(min(=(2( ( min(to(create(the(shape(+(30(sec(to( attach(wire(x(5( (

( ( ( ( ( ( ( Carved&shutters& ( Materials&& ( Real&product:& Model:& ( ](Natural(soft( ]Balsa(wood( ( wood((Fir,(birch)(( ]Hot(glue( ( ](Steel(screws( and(nuts(( ( Manufacturing&techniques& ( Model:& ( Real&product:& ]Wood(will(be( ]Measure(and( ( cut(to(desired( cut(pieces(from( ( shape(and(size( balsa(( ( ]It(will(be(carved( ]Stick(it(to(the( by(hand( window( ( Time&needed&to&make& (scale&component:( (Approximate(time(≈(9( min(=(30(sec(measure( (+(30(sec(cut(+(30(sec( stick(to(the(windows(x( (6&

( ( ( ( ( ( ( Curtains& ( Materials&& ( Real&product:& Model:& ( ](White,( ]Wire( ]White(tissue( ( translucent( fabric( paper( ( ]Steel( ( Manufacturing&techniques& ( Model:& ( Real&product:& ]Steel(will(be(drawn(into(a( ]Measure(and(cut( tissue(paper( ( rod(and(ﬁxings(will(be( manufactured(by(sand( ](Tie(curtains(with( casting( ( ]Fabric(will(be(measured( thin(rope( ]Measure(and(cut( ( and(cut(to(size(and(then( ﬁnished(be(sewing( wire( ]Final(product(assembled( ]Stick(to(the(wire( ( ( Time&needed&to&make&scale& ( component:(Approximate(time(≈(20( ( min(=(1(min(measure(+(1(min(cut(+30( sec(wire(+(30(sec(stick(x(5(& (

( ( ( ( ( ( ( Paraﬃn&oil&bra& ( Materials&& ( Real&product:& Model:& ( ]Glass( ]It(will(be( represented(by(a( ( ]Brass( polystyrene(sheet( ]Paraﬃn(oil(( ( cube( ( Manufacturing&techniques& ( Model:& ( Real&product:& ]Measure(one(long( cube((that(consists( ( ]Glass(would(be( blown( of(14(cubes)(and( ( ]The(base(of(the( cut(it(from( ( bra(will(be(sand( polystyrene(sheet( ](Measure(and(cut( casted(( each(cube( ( ( Time&needed&to&make&scale& ( component:(Approximate(time(≈(10( ( min(=(5(min(measure(+(5(min(cut( ((& (

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( ( ( ( ( ( ( Carved&shutters& ( Materials&& ( Real&product:& Model:& ( ]Glass( ]It(will(be( represented(by(a( ( ]Brass( polystyrene(cube( ]Paraﬃn(oil(( ( ( Manufacturing&techniques& ( Model:& ( Real&product:& ]Measure(one(long( cube((that(consists( ( ]Glass(would(be( blown( of(5(cubes)(and(cut( ( ]The(base(of(the( it(from(polystyrene( ( bra(will(be(sand( sheet( ](Measure(and(cut( casted(( each(cube( ( ( Time&needed&to&make&scale& ( component:(Approximate(time(≈(5( ( min(=(2.5(min(measure(+(2.5(min(cut( ((& (

( ( ( ( ( ( ( One&kitchen&lamp& ( Materials&& ( Real&product:& Model:& ]It(will(be( ( ]LED(long(bulb( ]Metal(/polymer( represented(by(a( ( case( polystyrene(cube( ]Wire( ( ]Acrylic(ﬁnish( ( Manufacturing&techniques& ( Model:& ( Real&product:& ]The(sheet(metal(will( NMeasure(and(cut( ( be(press(formed(and( cube(shape(from( then(joined(with( polystyrene(( ( bulb(( ]Attach(wire(to(the( cube(using(glue( ( ]String/(chain(will(be( attached(to(it(( gun( ( ( Time&needed&to&make&scale& component:&Approximate(time(≈( ( 10(min(=(1(min(measure(+(1(min(cut( ( +(1(min(joining( (

( ( ( ( ( ( ( One&kitchen&lamp& ( Materials&& ( Real&product:& Model:& ]It(will(be( ( ]LED(long(bulb( ]Steel/polymer( represented(by(a( ( ]Acrylic(ﬁnish( polystyrene(cube( ]Wire( ( ( Manufacturing&techniques& ( Model:& ( Real&product:& ]The(sheet(metal(will( NMeasure(and(cut( cube(shape(from( ( be(press(formed,(( and(then(joined(with( polystyrene(( ( bulb(( ]Attach(wire(to(the( cube(using(glue( ( ]String/(chain(will(be( attached(to(it(( gun( ( ( Time&needed&to&make&scale& component:&Approximate(time(≈( ( 10(min(=(1(min(measure(+(1(min(cut( ( +(1(min(joining( (

( ( ( ( ( ( ( Two&dining&area&lamps& ( Materials&& ( Real&product:& Model:& ]Clay( ( ]LED(bulbs( ]Wires( ]Wire(( ( ]Metal(construction( ]String( ( Manufacturing&techniques& ( Model:& ( Real&product:& ]Bulbs(would(be(attached(to(the( NMake(bulbs(from(clay(to(approximate( ( strings(and(then(joined(together( scale(size( ( ]Protective(ﬁnished(will(be(added( ]Attach(them(to(the(stings(while((they( to(the(wires( are(still(wet( ( ]Join(them(to(wire(construction(using( ( hot(glue( ( Time&needed&to&make&scale& ( component:&Approximate(time(≈(10( ( min(=(3(min(bulbs(+(1(min(wire(+(1(min( ( joining( (

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( ( ( ( ( ( ( Fridge&for&already&made&products& ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ]Polystyrene( ( ]HIPS( ]Silver(spray( ( ]Glass(or(PC( paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ( ]Batch( ]Measure(and( manufacturing( cut(polystyrene( ( using(press]forming( sheet( ( other(techniques( ]Apply(silver( spray(paint( ( ]mostly(the(pieces( will(be(joined(using( evenly( ( welding,(brazing( ( and(soldering( techniques( ( Time&needed&to&make& ( scale&component:&:& Approximate(time(≈(2( ( min(=(1(min(measure(+( 1(min(cut( (

( ( ( ( ( ( ( Fridge&for&raw&materials& ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ]Polystyrene( ( ](HIPS( ]Silver(spray( ( ]Glass(or(PC( paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ( ]Batch( ]Measure(and( manufacturing( cut(polystyrene( ( using(press]forming( sheet( ( other(techniques( ]Apply(silver( spray(paint( ( ]Mostly(the(pieces( will(be(joined(using( evenly( ( welding,(brazing( ( and(soldering( techniques( ( Time&needed&to&make& ( scale&component:&:& Approximate(time(≈(2( ( min(=(1(min(measure(+( 1(min(cut( (

( ( ( ( ( ( ( 3&Baking&racks& ( Materials&& ( Real&product:& Model:& ]Stainless(steel( ]Polystyrene( ( ]PVC(and(syntheticс( ]Silver(spray(paint(( ( fabric((PET)( ](ABS(for(wheels( ( Manufacturing&techniques& ( Real&product:& Model:& ( N]Batch(manufacturing( N&Measure(and( cut(polystyrene( ( using(press]forming( other(techniques( sheet( ]Apply(silver( ( ]mostly(the(pieces(will( be(joined(using( spray(paint( ( welding,(brazing(and( evenly( soldering(techniques( & ( ]Wheels(made(using( ( rotation(moulding( ( Time&needed&to&make& ( scale&component:&:& Approximate(time(≈(2( ( min(=(1(min(measure(+( 1(min(cut( (

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( ( ( ( ( ( ( Dough&sheet&roller& ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ]Polystyrene( ( ](HIPS( ]Silver(spray( ( ]Glass(or(PC( paint(( ( ( Real&product:& Model:& ( ]Batch( ]Measure(and( manufacturing( cut(polystyrene( ( using(press]forming( sheet( ( other(techniques( ]Apply(silver( spray(paint( ( ]Mostly(the(pieces( will(be(joined(using( evenly( ( welding,(brazing( ( and(soldering( techniques( ( Time&needed&to&make& ( scale&component:&:& Approximate(time(≈(2( ( min(=(1(min(measure(+( 1(min(cut( (

( ( ( ( ( ( ( Industrial&washing&machine& ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ]Polystyrene( ( ](HIPS( ]Silver(spray( ( ]PET( paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ( ]Batch( ]Measure(and( manufacturing( cut(polystyrene( ( using(press]forming( sheet( ( other(techniques( ]Apply(silver( spray(paint( ( ]Mostly(the(pieces( will(be(joined(using( evenly( ( welding,(brazing( ( and(soldering( techniques( ( ]Extrusion(process( ( will(be(used(for(PET( manufacturing( ( Time&needed&to&make&scale&component:&:& (Approximate(time(≈(2(min(=(1(min(measure(+(1(min(cut(

( ( ( ( ( ( ( Shelves&and&washing&top& ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ]Polystyrene( ( ](HIPS( ]Silver(spray( ( paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ( ]Batch( ]Measure(and( manufacturing(using( ( press]forming(other( cut(polystyrene( sheet( ( techniques( ]Apply(silver( ]mostly(the(pieces( ( will(be(joined(using( spray(paint( evenly( ( welding,(brazing(and( soldering(techniques( ( ]Hard(forging( processes(such(as( ( bending(could(be( ( used( (Time&needed&to&make&scale&component:&:& Approximate(time(≈(2(min(=(1(min(measure(+(1( (min(cut(

( ( ( ( ( ( ( Metal&door& ( Materials&& ( Real& Model:& product:& ( ]Stainless( ]Poly] styrene( ]Silver( ( steel( spray( paint( ( ]Hot(glue( ( Manufacturing& ( techniques& ( Real& Model:& NMeasure(and( product:& cut(the( ( ]Batch( polystyrene( manufacturin ( g(using(press] sheet( ]Join(parts( forming(other( using(glue(gun( ( techniques( ]Apply(silver( ]mostly(the( pieces(will(be( ( joined(using( paint( Time&needed&to& welding,( ( brazing(and( make&scale& component:& soldering( Approximate( ( techniques( time(≈((7(min(=( ]Hard(forging( 1(min(measure( ( processes( such(as( +(1(min(cut+1( min(glue(+(30( ( bending(could( be(used( spray(

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( ( ( ( ( ( ( One&kitchen&lamp& ( Materials&& ( Model:& ( Real&product:& ]LED(long(bulb( ]It(will(be(represented( ( ]Steel/polymer( by(a(polystyrene(cube( ( ]Acrylic(ﬁnish( ]Wire( ( Manufacturing&techniques& ( Real&product:& Model:& ( ]The(sheet(metal(will(be( NMeasure(and(cut(cube( shape(from(polystyrene(( ( press(formed(and(then( joined(with(bulb(( ]Attach(wire(to(the(cube( ( ]String/(chain(will(be( using(glue(gun( ( attached(to(it(( ( Time&needed&to&make&scale&component:& ( Approximate(time(≈(10(min(=(1(min(measure(+( ( 1(min(cut(+(1(min(joining( ( (

( ( ( ( ( ( ( Shower&& ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ]Polystyrene( ( ](HIPS( ]Silver(spray( ( ]PC(polymer/Glass( paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ( ]Batch( ]Measure(and( manufacturing(using( cut(polystyrene( ( plate(glass(and( sheet(and(PVC( ( slumping(process( sheets( ]The(base(of(the( ]Join(parts( ( shower(will(be( suing(glue(gun( ( injection(moulded( ]Overmoulding( ( technique(can(be( used(to(add(desired( ( ﬁnishes(( ( Time&needed&to&make&scale& ( component:&:&Approximate(time(≈(2( min(=(2(min(measure(+(2(min(cut(+3(min( ( join(

( ( ( ( ( ( ( Kitchen&worktop& ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ]Polystyrene( ( ]Silver(spray( ( paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ( ]Batch( ]Measure(and( manufacturing( cut(polystyrene( ( using(press]forming( sheet( ( other(techniques( ]Apply(silver( spray(paint( ( ]Mostly(the(pieces( will(be(joined(using( evenly( ( welding,(brazing( ( and(soldering( techniques( ( ( Time&needed&to&make&scale& ( component:&:&Approximate(time(≈(2( min(=(1(min(measure(+(1(min(cut(+(30( ( sec(spray(paint(

( ( ( ( ( ( ( Dough&mixer& ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ]Polystyrene( ( ]HIPS( ]Silver(spray( ( paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ( ]Batch( ]Measure(and( manufacturing( cut(polystyrene( ( using(press]forming( sheet( ( other(techniques( ]Apply(silver( spray(paint( ( ]Mostly(the(pieces( will(be(joined(using( evenly( ( welding,(brazing( ( and(soldering( techniques( ( ( Time&needed&to&make&scale& ( component:&:&Approximate(time(≈(2( min(=(1(min(measure(+(1(min(cut(+(30( ( sec(spray(paint(

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( ( ( ( ( ( ( Convection&oven& ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ( ]PC(polymer(/Glass( ]Polystyrene( ]Silver(spray( ( paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ( ]Batch( ]Measure(and( manufacturing( cut(polystyrene( ( using(press]forming( sheet( ( other(techniques( ]Apply(silver( spray(paint( ( ]Mostly(the(pieces( will(be(joined(using( evenly( ( welding,(brazing( ( and(soldering( techniques( ( ( Time&needed&to&make&scale& ( component:&:&Approximate(time(≈(2( min(=(1(min(measure(+(1(min(cut(+(30( ( sec(spray(paint(

( ( ( ( ( ( ( Hanging&shelves& ( Materials&& ( Real&product:& Model:& ( ]Stainless(Steel( ]Polystyrene( ( ]Silver(spray(paint(( ( Manufacturing&techniques& ( ( Real&product:& Model:& ]Batch(manufacturing(using(press] ( ]Measure(and(cut(polystyrene( forming(other(techniques( sheet( ]Mostly(the(pieces(will(be(joined( ( ]Join(parts(using(glue(gun( ( using(welding,(brazing(and(soldering( ]Apply(silver(spray(paint( techniques( evenly( ( ]Extrusion(process(would(be(used(to( ( produce(round(rods( ( ]Work(hardening(would(be(used(for( ( bending(metal(( ( Time&needed&to&make&scale&component:&:&Approximate(time(≈(3.5(min( ( =(1.5(min(measure(+(1.5(min(cut(+1(min(join(+(30(sec(spray(paint(

( ( ( ( ( ( ( Kitchen&hood& ( Materials&& ( Model:& ( Real&product:& ]Stainless(Steel( ]Polystyrene( ( ]LCD(bulbs( ]Silver(spray(paint(( ( ]HIPS( Manufacturing&techniques& ( ( Real&product:& Model:& ]Batch(manufacturing(using(press] ]Measure(and(cut(polystyrene( ( forming(other(techniques( sheet( ( ]Mostly(the(pieces(will(be(joined(using( ]Join(parts(using(glue(gun( ( welding,(brazing(and(soldering( ]Apply(silver(spray(paint( techniques( evenly( ( ]Injection(moulding(would(be(used(in( ( production(of(some(parts(as(well(as( ( thermo]forming( ]Work(hardening(would(be(used(for( ( bending(metal(( ( Time&needed&to&make&scale&component:&:&Approximate(time(≈(3.5(min( ( =(1.5(min(measure(+(1.5(min(cut(+1(min(join(+(30(sec(spray(paint(

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( ( ( ( ( ( ( ( Hanging&shelves& ( Materials&& ( Real&product:& Model:& ( ]Stainless(Steel( ]Polystyrene( ]HIPS( ( ]Silver(spray(paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ]Batch(manufacturing(using(press]forming(( ]Measure(and(cut(polystyrene( ( other(techniques( sheet( ]Mostly(the(pieces(will(be(joined(using( ( ]Apply(silver(spray(paint(evenly( welding,(brazing(and(soldering(techniques( ( ]]Work(hardening(would(be(used(for(bending( ( metal(( ]Injection(or(thermoforming(processes(could( ( be(used(to(create(some(polymer(parts( ( ( Time&needed&to&make&scale&component:&:&Approximate(time(≈(3.5(min(=(1.5(min( measure(+(1.5(min(cut(+(30(sec(spray(paint( (

( ( ( ( ( ( ( Industrial&gas&Cooktop& ( ( Materials&& ( Real&product:& Model:& ( ]Stainless(Steel( ]Polystyrene( ( ]Cast(iron( ]Silver(spray(paint(( ]HIPS( ( Manufacturing&techniques& ( ( Real&product:& Model:& ]Batch(manufacturing(using(press] ]Measure(and(cut( ( forming,((other(techniques( ]Mostly(the(pieces(will(be(joined(using( polystyrene(sheet( ( welding,(brazing(and(soldering( ]Apply(silver(spray(paint( ( techniques( evenly( ]]Work(hardening(would(be(used(for( bending(metal(( ( ]Injection(or(thermoforming(processes( ( could(be(used(to(create(some(polymer( parts( ( ( Time&needed&to&make&scale&component:&:&Approximate(time( ( ≈(3.5(min(=(1.5(min(measure(+(1.5(min(cut(+(30(sec(spray(paint(

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( ( ( ( ( ( ( Storage&shelves& ( Materials&& ( Real&product:& ]Stainless(Steel( ( ]Cast(iron( ]HIPS/TPE( ( ( Model:& ]Polystyrene( ( ]Silver(spray(paint(( ( Manufacturing&techniques& ( Real&product:& Model:& Batch(manufacturing( ]Measure(and(cut( ( ]using(press]forming(and( polystyrene( sheet( ( other((other(techniques( ]Mostly(the(pieces(will( ]Apply(silver( ( be(joined(using(welding,( spray(paint( brazing(and(soldering( evenly( techniques( ( ]]Work(hardening(would( Time&needed&to& ( be(used(for(bending( make&scale& metal(( component:& ( ]Injection(or( Approximate(time(≈( thermoforming( 3.5(min(=(1.5(min( ( processes(could(be( measure(+(1.5(min( cut(+(30(sec(spray( ( used(to(create(some( polymer(parts( paint(

( ( ( ( ( ( ( Changing&lockers& ( Materials&& ( Real&product:& Model:& ]Plywood/natural( ]Balsa(wood( ( wood( ]Hot(glue( ( ]PET/HIPS( ( ]Fabric(( Manufacturing&techniques& ( ( Real&product:& Model:& ]Measure(and( ( ]Wood(is(cut(at( desired(sizes( cut(balsa( ( ]Joining(using( ]Loin(it(using(hot( glue( ( tenon(joints(and( dowels(and(KD( ( ﬁttings.( ( ]PVA(glue(is(used( to(make(the(joints( ( permanent( ( Time&needed&to&make&scale& ( component:& Approximate(time(≈(20(min(=(2(min( ( measure(+(2(min(cut(+(1(min(joining(x(4(

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( ( ( ( ( ( ( ( Materials&& ( Real&product:& Model:& ]Stainless(Steel( ]Polystyrene( ( ]HIPS/TPE( ]Silver(spray( ( paint(( ( Manufacturing&techniques& ( Real&product:& Model:& ]Batch(manufacturing( ( using(press]forming(and( ]Measure(and(cut( polystyrene( sheet( ( other((other(techniques( ]Mostly(the(pieces(will( ]Apply(silver( spray(paint( ( be(joined(using(welding,( brazing(and(soldering( evenly( ( techniques( ]]Work(hardening(would( ( be(used(for(bending( metal(( ( ]Injection(or( thermoforming( ( processes(could(be( ( used(to(create(some( polymer(parts( ( Time&needed&to&make&scale&component:& ( Approximate(time(≈(3.5(min(=(1.5(min(measure(+(1.5( min(cut(+(30(sec(spray(paint(

In(my(real(design(reference(page(I(wanted(to(create(another(mood(and(design( board,( but( now( trying( to( convey( my( real( final( product.( I( have( chosen( different( examples(of(kitchens,(traditional(Russian(houses(and(modern(wooden(houses.(I( believe( that( this( page( will( help( to( create( more( complete( and( final( image( of( my( café(and(how(I(want(it(to(look(in(reality.((((((((

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For( my( mock( ups( I( started( collecting( diﬀerent( materials( that( would( be( useful( in( my( ﬁnal( model:( balsa( wood,( polystyrene( sheets,( foam(board,(PVC(sheets.(

I(had(two(sheets(of(balsa(wood,(one( of( 2( mm( and( another( one( of( 3( mm( thickness.( I( wanted( to( see( how( ( it( is( diﬀerent( to( work( with( each( of( them( and(why(it(is(so.((

My(next(step(was(to(verify(its(cutting(properties.(This(wood,(both(2(and(3( mm(thickness,(was(very(easy(to(cut(and(it(left(straight,(smooth(edge.(I(had( tried(scoring,(in(order(to(see(how(easy(it(wood(be(to(carry(out,(and(it(was( very(soft(and(quick(to(cut,(I(did(not(need(to(apply(pressure(at(all(in(order(to( make(not(deep(cut.(It(bended(very(easily(afterwards.((

Next(material(that(I(wanted(to(try(out(was(transparent(PVC(sheet.(( It( is( very( thin,( what( means( that( less( material( will( be( used.( I( was( disappointed(that(it(is(easily(scratched,(but(the(good(thing(is(that( the(scratches(are(not(seen(when(there(is(no(direct(bright(light.((

I(started(with(2(mm(balsa(sheet.(I(just(ripped(one(piece(of(it(in(order(to( see(its(hardness(and(ﬂexibility.(Then(I(curved(the(piece(until(its(ﬂexible( extent,(as(I(had(to(create(an(imitation(of(logs(from(this(type(of(wood.(I( was(surprised(that(even(after(20(seconds(of(holding(the(piece(bended,( when(released(it(still(was(curved.((

Next,(I(tried(out(polystyrene(sheet.(This(would(be(the(mostly(used(material(in(my(model,(and(I(wanted(to(be( sure(to(know(how(to(work(with(it.(I(tried(to(bended(it(as(well,(but(small(piece(was(not(very(ﬂexible(and(when( reached(elastic(limit(it(broke.(It(is(not(as(ﬂexible(as(balsa(or(PVC(sheet,(so(it(is(not(suited(for(curving(such(as( log(wall(or(the(stand.(It(was(easily(broken(and(easily(coloured(with(silver(spray(paint.(After(bending,(it(could( be(seen(that(lines(from(bending(were(left(on(the(polystyrene,(what(gave(it(very(anesthetic(look.(

Next( I( tried( its( bendable( and( ﬂexible( properties.( It( was( very(ﬂexible(and(even(circles(could(be(made,(unlike(balsa( wood(and(polystyrene.(Also,(it(imitated(successfully(glass,( so(it(was(another(advantage(of(using(this(material.((

On(these(pictures(it(can(be(seen(that(I(tried(to(score(and(cut(PVC(sheet.( IT( was( very( tough( and( hard( to( cut,( and( it( was( diﬃcult( to( make( a( straight( line( with( sharp( end( of( a( cutter,( because( it( slipped( and( wobbled.( (This(material(is(bendable,(but(without(scoring,(sharp(edge( cannot(be(produced.((

This(section(includes(my(mock(up(try(outs(and(experiments&with&materials.(I(had(explored(materials(that(will( be(used(in(my(scale(model,(as(well(as(tried(making(some(components(as(they(would(look(like.(These(pages( helped( me( to( make( sure( I( know( to( work( with( specific( materials,( their( properties( and( abilities,( so( when( manufacturing( I( will( not( have( any( unexpected( situations.( It( was( a( good( practice,( as( I( compared( materials,( found( the( ones( that( suited( the( most( the( purpose( for( which( it( would( be( used.( I( also( investigated( different( joining(methods,(finishes(and(combinations(of(these(materials.((

Sofya&Abramchuk&PROD2&2012/13&

I( proceeded( with( balsa( wooden( sheet( of( 3( mm( next.( I( carried( the( same( steps(with(this(piece,(and(was(surprised(that(one(additional(mm(of(wood( will( make( such( a( big( difference( in( its( flexibility( and( bending( properties.( It( resulted(to(be(much(harder(and(tougher,(as(the(difference(can(be(seen(in( the(picture(above.((

71&

Here( I( tried( to( score( and( cut( polystyrene( piece(and(it(was(very(soft(and(easy(to(cut.(( IF( it( was( not( scored,( it( would( be( impossible(to(create(a(sharp(edge,(as(this( material(is(very(inﬂexible.((

Next& I& experimented& with& foam& board& in& order&to&see&how&easy&to&cut&it&was&and&how& it& can& be& bended.& As& this& sheet& had& two& layers&(5&mm&thickness)&it&was&quite&soft&to& cut,& &but&it&was&diﬃcult&to&produce&straight& and&smooth&edge,&

As(my(principal(joining(method(will(be(hot(glue(and( glue(gun.(It(is(the(most(secure,(fastest(and(easiest( way( of( joining( materials,( although( it( is( not( the( safest,( as( you( are( dealing( with( hot( glue( and( hot( objects.( ( I( tried( joining( the( materials( that( I( will( be( using,( combining( one( with( another( and( experimenting( with( diﬀerent( outcomes( and( solutions.((

My(next(step(was(to(explore(how(3(mm(balsa(wood(would(be(joined.(I(took(two(straight(cut(pieces(and( stuck(them(together(using(glue(gun.(When(these(pieces(were(stuck,(excess(glue(was(left(and(I(tried(to(get( rid( of( it,( and( I( was( left( with( clean( and( smart( join.( I( tried( vertical( and( horizontal( joins,( and( both( of( them( resulted(to(be(very(stable.(I(tried(using(diﬀerent(amounts(of(glue,(for(the(vertical(one(and(the(horizontal( one.(Security(of(the(joins(did(not(change,(but(it(would(safe(more(time(from(taking(oﬀ(the(excess(of(glue( when(using(less(glue.((( (

As( I( decided( to( use( 5( mm( foam( board( for( the( base( of( my( model,( I( had( to( test(its(durability(and(hardness(ﬁrst.(It(has(three(layers(of(card(sandwiched( with(plastic(foam,(what(makes(it(very(light(and(quite(sturdy.(Also,(I(explored( joining(foam(board(with(foam(board,(and(was(pleased(that(as(it(is(so(thick,( there(was(left(no(glue(excess(and(the(join((was(strong(and(secure.((The(only( issue(was(when(cutting,(it(had(to(be(done(with(a(very(sharp(cutting(knife(as( the(edge(could(not(be(sanded(when(ﬂesh(could(have(been(left.((

On( this( picture( it( can( be( seen( that( I( used( PVA( glue( in( order( to( explore( other( joining(method.(It(resulted( to( be( slower]drying( and( inaccurate( method,( so( decided( to( carry( out( joining(with(hot(glue.((

On( these( pictures( it( can( be( seen( that( I( tried( to( join( other( materials( that( I( will( be( using.( It( worked( as( well( as( when( I( joined( wood,(but(there(were(some(issues(with(polystyrene(and(PVC.(As(the(excess(glue(was(left(on(both(joins,(I(had(to(take(it(of.(As( polystyrene(is(very(soft(and(not(scratch(resistant,(so(it(resulted(quite(diﬃcult(to(make(it(look(clean.(It(means(that(very(little( amount(of(glue(should(be(used(and(it(should(be(used(with(care.(Joining(PVC(sheet(was(also(little(bit(of(a(problem.(As(this( materials(is(not(scratch(resistant(and(scratched(would(be(seen,(as(well(as(prints(of(glue,(it(should(be(joined(using(care(little( amount(of(glue.(( (

In(this(picture(it(can(be(seen(that(I(had(tried(to( join( all( materials( that( I( had( with( the( base,( a( foam( board.( It( was( successful( as( all( materials( glued( easily( with( foam( board( surface( and( they( stood(very(safely(and(strongly(attached(to(it.(((

Sofya&Abramchuk&PROD2&2012/13&

Here( I( tried( to( glue( 2( mm( balsa( wood,( and( it( worked( as( well( as( with( 3( mm( balsa( wood,( although( I( had( t o ( u s e ( g r e a t e r( amount(of(glue(as(this( sheet(is(very(thin.((

72&

Prior( to( cutting( directly( for( the(first(time(the(walls(for(my( model,( I( wanted( to( be( sure( how( to( cut( the( foam( board( and( how( it( would( look( like( and( behave( when( cutting.( I( took(the(real(light(and(width( of( one( of( the( walls( and( measured( them( to( scale( (1:20).(In(order(to(cut(the(wall( accurately( I( measured( it( on( the(foam(board(and(cut(it.(It( resulted( very( easy( to( cut( through(foam(board,(but(the( problem( was( that( I( tilted( slightly( the( cutter,( the( edge( was(not(straight(and(I(had(to( go( over( to( cut( of( the( diagonal(excess(on(the(edge.( I(used(ruler(in(order(to(make( the(cut(straight(and(as(it(can( be(seen(in(the(picture(it(came( out( as( to]scale( and( accurate( wall.( Also,( the( thickness( of( the(real(wall(would(be(10(cm,( so( in( scale( it( was( 5( mm,( perfect( thickness( of( the( foam( board,( which( white( colour( looked( attractive( and( professional( for( a( scale( model.(( In( order( to( see( if( my( idea( of( creating(false(wooden(logs((out( of( veneers( will( work,( I( used( steam( bending.( In( this( case,( the( grain( had( to( go( parallel( to( the( sides,( because( the( piece( was(quite(small(but(in(length(it( was( longs.( I( tried( to( do( the( same(thing(with(vertical(grains,( but( they( would( not( bend( horizontally( and( were( very( flexible(and(easily(broken(along( the( grain( length.( Firstly,( I( tried(( to(put(the(piece(over(a(pen(and( clamp( it( and( did( not( let( it( dry( for( sufficient( time,( so( it( wasn’t( bended( everywhere.( The( second( time( I( did( it( properly( and( it( came( out( being( very( realistic(and(how(I(planned(it(to( be.((

Sofya&Abramchuk&PROD2&2012/13&

My(next(step(was(to(create(scaled(counter(in(order(to(see(how(it(would(ﬁt(to(the(real( model,( what( dimensions( are( perfect( for( the( scale( model,( how( it( would( be( made( and( how(much(materials(I(needed(to(create(it.(Firstly(I(started(with(a(mould(for(the(curved( side(of(the(counter.(This(part(of(the(counter(would(be(made(out(of(wood(in(reality,(so(I( used(balsa(wood(and(steam(bending(technique(to(create(its(shape.(I(create(a(template( for( the( mould( for( the( steam( bending( and( this( helped( me( to( visualize( better( the( dimension( of( the( counter.( I( was( going( to( make( it( 1:15( scale,( but( it( resulted( that( the( width(of(the(balsa(wood(sheet(that(I(had(was(the(perfect(size(for(the(1:20(scale,(the(one( that(I(had(chose(for((my(whole(model.(First(mould(that(I(created(was(not(right(and(not( accurately(sized,(so(I(had(to(create(another(one.((

Then,(I(measured(the(piece(that(would(be(needed(for(the(steam(bending.(As(I( couldn't’t( use( a( piece( with( vertically( directed( (I( used( it( to( measure( the( exact( size(of(the(piece(needed(as(it(bended(easily),(because(it(would(have(no(strength( in( them,( I( there( was( only( a( limited( width( of( the( balsa( wood( with( the( grain( in( parallel(direction.(After(cutting(a(perfect(piece,(I(used(my(cattle(to(boil(very(how( water,(what(would(help(me(to(soften(the(wood(and(attach(it(to(the(mould(to( dry.(I(had(to(wait(about(an(hour(for(the(wood(to(soften(before(attaching(it(to( the(mould.((

On(this(stage(I(realized(that(every(mistake(that(I(do,(can(be(then(result(useful( in( other( places.( As( this( piece( was( higher( than( the( width( of( the( ( extruded( polystyrene,(I(put(one(mould(on(top(of(another,(and(it(ﬁtted(perfectly(to(the( high(of(the(piece.(In(order(to(clamp(the(wood(to(the(polystyrene(I(used(rubber( bands( and( pins,( and( as( polystyrene( is( very( soft( but( sturdy( they( stayed( there( securely.((

73&

When( the( curved( counter( side( had( dried( completely,( I( had( to( varnish( it( so( it( is( the( same( as( the( rest( of( the( counter.( The( process( if( varnishing( balsa( sheets( will( be( explained(in(the(manufacturing(section.(The(only(problem(I(had,(was(that(I(forgot(to(clean(up(the(surface(of(the(curved(piece(and(sand(it(to(clean(off(any(dust(and( natural(resins.(This(resulted(in(having(little(balls(and(imperfections(under(the(varnished(surface.(As(this(piece(wouldn't(be(outstanding(in(my(model,(I(decided(not(to(re] do(it.(Also,(this(would(result(in(wasting(materials,(what(was(specified(in(my(specification.(For(the(outer(curved(section(I(decided(to(use(a(piece(with(grains(going(vertical,( because(the(steam(bending(technique(did(not(work(in(the(same(way(this(time.(It(bended(easily(and(I(was(able(to(create(very(good(curve(following(the(shape(of(the( counter(top.(The(counter(top(was(created(using(a(template(that(I(made(earlier,(what(helped(me(to(do(the(counter(more(accurately.( ((

Suggested& modiﬁcations& and& improvements:& If( I( would( make( this( model(again,(it(would(be(much(more( as( a( high( standard( to( have( bigger( balsa( sheet( and( do( both( curved( sections(of(the(counter(whole(and(in( the(same(technique.((

Next(stage(was(creating(glass(door(and(the(display(unit(for(which(I(used(transparent(PVC( sheet.( It( wasn’t( very( accurate( as( the( hot( glue( that( I( used( was( visible( because( of( the( transparency(of(the(PVC.(I(was(not(able(to(take(off(the(excess(glue(because(sometimes(it( was( inside( between( PVC( sheets,( and( that( meant( that( the( quality( if( the( counter( was( worse.(This(is(why(I(had(to(make(sure(that(other(pieces(stayed(securely(and(very(cut(to( exact(sizes(and(shapes.(I(think(I(succeeded(in(this(as(finally(the(counter(looked(very(much( like( the( one( that( I( created( in( sketch( up,( and( in( order( to( assure( quality( I( checked( the( dimensions(of(all(piece(again(and(took(any(excess(glue(off(the(wooden(parts(whenever(it( was(possible.(( Because(of(the(complexity(of(the(component(and(amount(of(materials(that(I(used(to(make(it,(I(realised(that(it(was(the(same( scale(as(my(café(model(and(that(I(would(be(a(better(option(to(use(it(in(my(final(product.(The(counter(finally(looked(very(realistic( and(little(imperfections(very(not(very(noticeable(so,(I(decided(to(save(the(time(of(doing(it(again(and(spend(more(time(on(making( other(components(more(efficiently(and(at(better(quality.((((

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*  Sofya&Abramchuk&PROD2&2012/13&

75&

Stage& no.:

Description

Preparation(of(materials

1.1.(

Materials&and&components

Tools&and&equipment

Estimated&time

Health&and&safety

Quality&control

Buy(and(collect(all(materials(and( components:(Go(to(local(shops( (Modulus,(Tovsi)(and(purchase( materials,(that(are(not(already( collected

Materials(include:(foam(board,( balsa(wood,(transparent(PVC( sheet,(tissue(paper,(wires,( polystyrene,(clay

Budget](max.€30((

2(hours(and(a(half((including( transportation(and(way(to(and( back(from(the(shop)

Carefully(transport(the(materials.(( If(anything(is(big(size(make(sure(to( cover(edges(and(corners

Check(for(the(quality(of(materials,( and(be(sure(to(buy(it(in(specialized( shop

1.2.(

Prepare(the(work(palace(and( equipment:(Clean(the(work(place( (table)(and(collect(everything(is( needed(for(the(model(making

Sturdy(table(and(make(sure(it(is( stable(and(even.

Chopping(board( Cork(backed(metal(straight(edge( Glue(gun( Litter(bin( Pencil(( Rubber

30(min.(

Make(sure(knives(and(and(other( sharp(materials(are(covered(and( are(in(good(conditions.(Make(sure( glue(gun(is(placed(were(it(cannot( be(reached(by(accident(when(it(is( hot.(

Make(sure(that(the(workplace(is( clean(and(the(equipment(is(in( good(condition.(

1.3

Prepare(balsa(wood:(in(order(to( varnish(and(give(it(desired(colour,( one(sheet(of(balsa(wood(should( be(sanded(and(then(varnished,( before(component(making.(

Balsa(wood(sheet,(varnish,( smooth,(ﬁne(sand(paper.(

Hard(painting(brush

30(min(+(drying(time(approx.(24( hours

Do(it(in(well(ventilated(room.(Use( newspaper(or(protective(surface( for(the(table.(Use(protective( gloves(when(painting(and(sanding.(

Use(very(thin(and(smooth(sand( paper(so(not(to(damage(the( material;(ensure(quality(of(the( varnish(and(its(suitability(for(using( on(balsa(wood.(

1.4.(

Print(ﬂoor(plan(to(scale((1:20)(with( wall(organisation(indicated(on(it,( may(be(needed(to(go(to(specialist( ﬁrm(to(print

Paper,(ink

Printer

1(hour

Carefully(handle(paper,(so(no( injuries(can(occur

Go(to(high(quality(printing(ﬁrm,( look(for(reviews.(Ensure(the(size( and(dimensions(to(be(right(and(to( scale

Measuring(and(cutting(to(size

2.2.

Measure(the(organization(of( components((apart(from(the( walls)(according(to(the(model( ﬂoor(plan(and(dimensions(to( scale.

Printed(ﬂoor(plan

Ruler( Rubber( Pencil( Templates(

10(min

Carefully(handle(the(pencil(and( ruler;(turn(around(the(board(for( better(position

Use(very(ﬁne(line(and(label(the( component(place(according(to( component(number

2.1.(

Measure(all(components( according(to(the(component( specification(and(label(them(by( numbers,(if(needed(cut(off( templates(first(Measure(window( door(holes(in(the(walls.(Measure( roof(

Components(made(out(of(foam( board,(balsa(wood,(transparent( PVC(sheet,(tissue(paper,(wires,( polystyrene,(ﬂower(foam,(paper

Ruler( Pencil(( Rubber( Templates( Protractor( Compass

180(min/3(hours

Make(sure(using(knife((and(ruler( safely,(and(leave(it(in(one(speciﬁc( place,(e.g.(soft(cloth(or(put(a(tap( on(it.(( Handle(carefully(sharp(pencil

Check(that(dimensions(are(the( same(for(every(the(same(piece,( use(templates(to(make(the( dimensions(more(accurate(and( check(it(with(ruler,(compass(and( protractor

2.2.(

According(to(the(speciﬁcation( instructions(cut(all(pieces(and(put( each(component(pieces(in( separate(piles(Cut(door(and( window(holes(

Components(made(out(of(foam( board,(balsa(wood,(transparent( PVC(sheet,(tissue(paper,(wires,( polystyrene,(ﬂower(foam,(paper

Cork(backed(metal(straight(edge( Ruler(

150(min/(2(hours(and(a(half(hours

Make(sure(using(knife((and(ruler( safely,(and(leave(it(in(one(speciﬁc( place,(e.g.(soft(cloth(or(put(a(tap( on(it.(Place(ﬁngers(on(the(ruler

Make(sure(to(cut(straight,(using( ruler(as(a(guide;(make(sure(all( components(are(the(same;(sue( templates;(rub(all(the(marks(after( cutting(

2.3.(

Prepare(and(make(components( which(could(not(measured(and(cut( to(size(as(other(components( above.(

Components(made(out(of(clay,( tissue(paper,(wire,(thin(rope

Cutter(( Cork(backed(metal(straight(edge( Ruler

30(min(

Handle(carefully(wire(and(cutter,( make(sure(no(pieces(get(lost.(

Do(not(touch(components(that( are(wet(until(they(dry;

I(created(Stages(of(Manufacture(pages(in(order(to(clarify(all(stages(that(I(will( have(to(carry(out(in(order(to(create(my(scale(model.(This(and(next(pages(explain( how(my(scale(model(will(be(made(including(materials(that(will(be(used,( equipment(needed,(how(long(it(will(take(me(to(complete(each(task,(health(and( safety(measures,(quality(control(methods(and(what(I(would(do(if(any(task(would( take(me(more(than(I(planned.(I(will(use(these(stages(a(guide(and(will(try(to(carry( my(scale(making(process(as(eﬃciently(and(at(high(level(as(possible.((((

Sofya&Abramchuk&PROD2&2012/13&

76&

Action&&if&delayed

Stage& no.:

Description

Joining(

3.1.(

Materials&and&components

Tools&and&equipment

Estimated&time

Health&and&safety

Quality&control

Attach(ﬂoor(plan(to( the(base(

Floor(plan,(foam(board( base(

Glue(stick

5(min

Carry(this(stage(out(in( well(ventilated(room

Make(sure(the(surface( is(even(and(that(the( glue(is(suitable(for( both(surfaces.

3.2

Attach(walls(to(the( base(according(the( ﬂoor(plan

Hot(glue,(all(wall( components

Glue(gun

10(min(

Handel(carefully(the(glue( gun(to(avoid(burns(or( injuries

Clean(oﬀ(excess(glue

3.1.

Join,(where( appropriate(all( component(pieces( together

Hot(glue((all(components( made(out(of(foam(board,( balsa(wood,(transparent(PVC( sheet,(tissue(paper,(wires,( polystyrene,(ﬂower(foam,( except(for(the(walls)

Glue(gun,(cutter

120(min/(2(hours(+(30(min( cleaning(oﬀ(the(excess

Handel(carefully(the(glue( gun(to(avoid(burns(or( injuries;(handle(carefully( the(cutting(knife(when( dealing(with(small(objects

Clean(oﬀ(excess(glue

3.4

(Attach(all( components(to(the( base((

Use(glue(gun(to(attach(all(of( the(pieces(to(the(roof(and( the(base,(previously.(Attach( spray(painted(objects(after( ﬁnishing(stage(

Ruler,(Glue(gun,(cutter(

30(min

Handel(carefully(the(glue( gun(to(avoid(burns(or( injuries;(handle(carefully( the(cutting(knife(when( dealing(with(small(objects

Clean(oﬀ(excess(glue

Finishing

4.1.(

Spray(paint(

Components(that( would(be(made(out(of( metal(in(real(life

Silver(spray(paint,( protective(surface(on( the(table((newspaper)

30(min(+(1(hour(to(dry

Carry(this(stage(out(in( well(ventilated(room;( do(not(swallow(the( paint

Do(not(touch(the( component(when(it(is( still(wet

5.(

Detailing

5.1.

Attach the curtains and the lamps to the model and the roof

Already made components of lams and curtains

Glue gun

10 min

Handle carefully the glue gun to avoid injuries and burns

Check the dimensions and the placement of the components

*  Sofya&Abramchuk&PROD2&2012/13&

77&

Action&&if&delayed

Start( Input(

Clean(oﬀ( excess(glue(

Attach(ﬂoor(plan(to( the(base((

Even(the( surface(

Prepare(and(make( other(components(

Wait(till( dry(

Check( materials( quality(

Buy(and(collect(all( materials(and( components

(

Clean( workspace,( ensure(good( equipment( conditions((

Prepare(the(work( palace(and( equipment:

(

Prepare(balsa(wood

Attach(walls(to(the( base(according(the( ﬂoor(plan(

Attach(all( components(to(the( base((

(

Print(ﬂoor(plan(

Measure(the( organization(of( components

(

Smooth( sand(paper,( good( quality( varnish(

Ensure( ﬂoor(plan( dimensions(

Use(ﬁne(pencil( line,(label( component(#(

Join,(where( appropriate(all( component(pieces( together(

Spray(paint((

Wait(till( dry(

Attach(the(curtains( and(the(lamps(to(the( model(and(the(roof(

Check(the( dimensions(and( the(placement( of(the( components(

Clean(oﬀ( excess(glue(

Output( Ensure( straight(edge,( equal(comp] onents(

(

Cut(

Check( measur] ements(

Measure(all( components(

In(this(page(I(created(a(graphical(representation(of(the(manufacturing( process.(I(included(each(stage(of(manufacture(and(the(quality(control( measures(that(I(should(consider(when(manufacturing((my(model.(This(ﬂow( chart(will(help(me(to(concentrate(on(the(stages(that(I(have(to(complete(and( complete(these(stages(more(eﬃciently(and(successfully.((

Sofya&Abramchuk&PROD2&2012/13&

(

Clean(oﬀ( excess(glue(

(

End(

Diamond(shape( means(decision( making(for(quality( control(

Rectangle(shape(describes(the(process( and(each(stage(of(manufacture(

Round(shape(describes(start( and(end(of(the(manufacture(( Trapezium(describes( input(and(out(put(to(the( manufacture(

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After(deciding(on(the(stages( of(manufacture(and( completing(the(flow(chart,(I( created(another(graphical( representation(the( manufacturing(process.( Unlike(Project(Planning( Gantt(Chart,(I(divided(this( one(into(days(and(hours.( Each(green(square( represents(how(much(time( it(will(take(me(to(complete( each(task(and(yellow( squares(how(much(it(really( took(me.(I(allowed(myself(4( hours(of(work(each(day.( Overall,(it(will(take(me(17( hours(to(finish(the(model,( and(so(I(decided(to(spend( five(days(processing(it.(( When(manufacturing(I(will( try(to(work(in(the(time( frames(for(each(stage(,that( might(overlap(with(other( stages,(and(I(believe(it(will( help(me(to(finish(all(the( work(more(efficiently(and( functionally.(After(having( carried(out(the( manufacturing,(I(added( yellow(squares(in(order(to( show(how(much(it(really( took(me(to(carry(out(each( stage.(There(were(some( unexpected(issues(that( made(me(to(work(longer( than(it(should,(but( nevertheless(I(finished(in( given(time(frame(of(five( days.((((

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Following(manufacturing(Gantt(chart(I(bought(all(of(the(materials(needed(and(prepared(the(workplace.(I(decided(to(work(in(my(terrace(because(it(is(very(big(and(has(huge(windows(that( allowed(better(ventilation.(On(this(task(I(spend(exactly(the(amount(of(time(I(panned(to(spend.(The(only(problem(was(that(I(wasn’t(able(to(find(thick(polystyrene(sheet,(and(had(to(buy(gray( extruded((polystyrene(3000(mm(thick.(This(did(not(affect(the(time(spend(on(this(task(but(affected(me(later(in(manufacturing.(After(this(I(had(to(prepare(the(balsa(wood.(For(this(I(had(to( varnish(it.(But(when(I(was(planning(the(time(needed(for(this(task(I(did(not(know(that(I(had(to(sand(the(wood(and(clean(it(with(dissolvent(in(order(to(clean(off(the(grease(and(resins(from(the( wood.((first(two(images)(This(took(me(one(hour(to(do,(because(I(had(4(balsa((1(sheet(of(3(mm(and(3(of(2(mm(thickness),(sheets(and(it(had(to(be(done(on(both(sides.(When(I(started(to( varnish(wood,(I(used(big(painting(brush.(The(colour(that(resulted(after(varnishing(was(very(attractive(and(like(the(one(I(wished.(I(had(to(do(leave(theу(wood(to(dry(to(the(next(day.((

The(next(task(was(to(print(off(the(floor(plan.(This(was(an(issue,(because(I(could(not(find(a(company(that(would(print(such(a(big(floor(plan( for(me,(or(it(was(expensive.(For(this(purpose(I(had(to(take(the(base(and(draw(the(plan(by(hand.(I(used(different(rulers(and(pencils(but(it( was(very(difficult(to(create(a(clear(and(neat(plan(on(the(foam(board.(Whenever(I(made(a(mistake,(the(line(would(not(be(erased(and(would( leave(slightly(an(outline.(After(this(I(had(to(measure(and(cut(the(walls.(Before(cutting(the(wall(I(made(sure(that(the(walls(fitted(perfectly( to(the(floor(plan(and(only(then(cut(them(out.((As(the(edge(almost(in(every(wall(was(not(straight,(I(had(to(reduce(the(high(of(the(walls(by(2( mm,(so(I(can(cut(over(the(diagonal(imperfections(and(make(them(the(same(height.((

After( having( completed( planning( pages( and( decided( on( materials( and( techniques( used( in( making( my( ﬁnal( model,( I( started( with( my( manufacturing.(On(the(next(pages(I(will(explain(how(much(time(it(took(me( to(complete(each(task(and(why,(what(unexpected(changes(I(had(to(do(and( what(solutions(I(chose(for(this(problems.(Also,(I(explained(how(I(carried(out( diﬀerent(tasks,(I(evaluated(my(actions(and(explained(in(what(other(way(it( could(have(been(done(better.(((((((

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S u g g e s t e d & m o d i fi c a t i o n s & a n d& improvements:& as( cutting( straight( the( foam(board(was(very(difficult,(in(the(future( I( would( use( hot( wire( knife( or( specific( machinery(for(this(purpose.((

I(started(my(manufacturing(with(wooden(components.(First(ones(to(make(where(the(tables.(It(was(very(easy(and(clear(to(draw(on(wood,(as(well(as(cutting,(as(it(is( very(soft.(I(cut(off(template(pieces(and(used(them(to(make(other(ones,(so(all(components(are(the(same(size(and(dimensions.(When(sticking(them,(I(used(hot(glue( and(in(order(to(join(the(pieces(at(high(standard(I(took(off(the(excess(glue.(When(the(components(were(finished,(they(did(not(stand(vertically,(what(made(me(realize( that(they(will(have(to(be(glued(to(the(base(in(the(final(model.(I(had(to(create(three(small(tables(and(two(big(ones.((

Then(I(had(to(create(chairs.(For(this(purpose(I(took(a(five(mm(wooden(stick(from(which(the(legs(of(the(chair(will(be(made.(I(measured(and(cut(off(the(legs(and(divided( them(into(piles.(It(was(quite(hard(to(cut(the(stick,(maybe(because(it(was(not(made(of(the(same(soft(balsa,(or(varnish(penetrated(the(wood(too(deep(and(made(it(very( hard(and(sturdy.(As(the(edges(left(were(rough(and(not(even,(I(had(to(sand(them(and(make(the(legs(all(the(same(length.(Then(I(had(to(measure(and(cut(off(the(seat( and(the(back(of(the(chair.(I(divided(each(piece(in(components(and(placed(then(each(pile.(Then(I(had(to(assemble(the(components(together(and(again(put(them( together(in(a(safe(place.(When(I(was(measuring(the(chairs(to(ensure(that(they(are(the(same(height,(I(found(out(that(they(are(lower(than(they(have(to(be,(and( understood(that(that(might(have(happened(when(I(was(measuring(the(legs(for(the(first(time(and(sanding(them.(((

Suggested& modifications& and& improvements:&( in( the( future( I( will( have( to( check( the( type( of( wood(that(I(am(using(and(use(less(varnish(when( finishing(the(surface.(This(would(prevent(wood( becoming( too( hard,( and( so( not( affecting( further( manufacturing( and( the( quality( of( the( product.((

Next(step(was(cutting(out(doors(and(windows(for(my(model.(As(the(thickness(of(the( walls(is(5(mm,(the(doors(and(the(windows(had(to(be(5(mm(thick(as(well.(That(I(why(I( combined(2mm(and(3mm(balsa(to(create(these(components.(Then(I(was(creating(the( doors,( the( leftovers( were( used( to( symbolize( the( doors.( I( decided( to( leave( the( doors( opened(so(it(was(possible(to(watch(what(is(inside(the(room.(To(make(the(two(layers,(in( case(of(windows(3(layers((PVC(sandwiched(between(wooden(frames),(of(wood(even,(I( had(to(sand(them(and(in(some(cases(cut(off(the(excess(of(material.(Also,(I(had(to(make( sure(no(glue(was(seen,(and(took(off(my(excess(left.(I(had(to(create(five(narrow(doors( and(two(wider(doors,(and(five(big(windows(and(three(small(ones.(Finally(I(checked(for( dimensions(and(they(were(exactly(as(I(planned.(( (

On( this( stage( I( used( extruded( polystyrene( for( making( other( components.( As( I( said( in( my( mock( ups,( I( did( not( test( this( material( and( did( not( know( how( it( behaved(and(worked.(So(for(this(purpose(I(did(some(testing(prior(to(creating(real(components.(The(problem(that(I(encounter(was(that(the(edge(left(when(I( cut(the(component(was(uneven,(unless(I(cut(it(very(slowly(and(carefully.(This(required(further(sanding(of(the(material,(what(was(another(problem.(When(I( planned(my(manufacture,(I(did(not(know(about(sanding(and(additional(problems(with(making(these(components,(so(this(was(the(delay(in(time(of(task(making( that(I(found.(Also,(when(I(sanded(some(straight,(long(pieces,(sanding(paper(curved(and(scrambled(what(made(it(diﬃcult(to(create(even(and(smooth(surface.( The(solution(for(this(was(to(glue(the(sanding(paper(to(a(plastic(ruler(and(use(it(for(sanding(components.(It(resulted(much(easier(and(faster(doing(it(this(way.((

Suggested& modifications& and& improvements:& In( future,( check( the( material( that( you( buy.( Try( to( find( material( that( was( tested( in( order( to( avoid( the( same( problems( what( may( affect( the( whole( manufacturing( process.( Also,( it( is( more( useful( to( buy( coarse( or( medium( sand( paper( for( faster( and( more( effective( sanding.((

Other(problem(that(I(encounter(with(was(when(I(already(was(half(through(component(making.(As(the(polystyrene(sheet(was(3(cm(thick,(I(had(to(use(long(blade(for(cutting( it.(At(this(moment(the(blade(of(my(cutter(had(dulled(with(use(and(I(did(not(have(another(cutter(or(replacement(blades.(The(cut(that(came(out(from(dulled(knife(was(very( unpleasant(as(it(can(be(seen(at(last(picture(in(second(row.((For(this(purpose(I(had(to(buy(another(cutters,(from(diﬀerent(manufacturers(in(order(to(be(sure(they(did(not(dull( again.(This(was(the(point(when(I(had(to(clean(up(my(workplace,(because(the(dust(of(the(polystyrene(was(everywhere(and(the(equipment(was(dirty.(This(helped(me(to( ensure(the(quality(of(the(components(made.(When(making(the(components,(I(labeled(all(of(them(on(their(bottom,(because(equally(it(would(not(be(seen(and(would(help(me( with(placement(and(organization(of(components.((

Suggested& modiﬁcations& and& improvements:& use( hot( wire( knife( in( order( to( create( smooth,( exact( edge.((

The(next(step(was(to(create(other(components(that(would(require(different(materials.(I(used(PVC(sheets,(polystyrene(and(foam(board(for(this(components.(For(components(used(for( decorating,(I(used(different(materials.(They(were(not(specified(in(my(component(specification,(so(I(had(find(the(best(alternatives(for(them.(For(the(curtains(I(used(bandage(and(wire,( because(it(looked(very(soft(and(hold(the(shape(very(well.(For(the(lamps(I(used(wire(and(jumping(clay,(which(was(very(easy(to(use,(and(dried(very(quickly.((

After(that,(I(started(by(measuring(and(cutting(the(holes(for(the(windows(and(doors.(I(did(it(for(exactly(the(size(of(the(window(or(door(that(I(will(use((in(this( place,(using(them(as(templates.(For(the(windows(in(the(dining(area(I(tried(to(not(cut(through(the(wall,(as(this(windows(will(be(false(and(will(not(be(seen( from(the(other(side.(I(was(unsuccessful,(as(I(did(not(feel(the(depth(of(the(knife(and(how(I(was(cutting.(Windows(ﬁtted(perfectly(to(the(holes,(for(which(I(did( not(use(glue.(On(this(stage(of(manufacture(I(did(not(encounter(with(any(problems(and(was(able(to(carry(the(tasks(as(planned.((

As(I(did(not(plan(using(gray(polystyrene,(it(resulted(that(I(had( to(paint(any(components(that(where(not(metallic(in(white.(I( had(to(apply(two(layers(of(acrylic(paint(to(cover(component( completely.( Other( components( that( would( have( been( made( from(metal(I(had(to(spray(paint(over,(but(as(the(majority(was( gray,(they(did(not(require(any(further(ﬁnish(.(((

Finally,(I(was(jointing(the(walls(and( components(to(the(base.(I(did(it(in( turns,(when(the(components(were( difficult( to( rich( I( stuck( them( first,( and( then( the( walls,( and( when( there( was( plenty( of( space( I( did( it( other( way.( Then( I( was( attaching( lamps(to(the(roof,(what(was(quite( difficult,(because( (the(organization( of( components( was( mirrored( to( the( one( on( the( base,( so( I( had( to( measure(their(placement(carefully.((

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As(it(can(be(seen(in(this(photographs,(my(final((model(does(not(look(exactly(the(same(as(it(would(look(in(reality(or(in(my(CAD(drawings.(I(think(my(model(has(very(informative(and(explanatory(purpose,(as(it( can(be(seen(in(the(pictures.(I(did(not(include(finishes(that(could(be(used(for(the(walls(and(the(floor,(some(components(are(not(realistic(or(even(understandable.(But(when(it(is(compared(to(the(CAD(drawings,( each(component(is(on(its(place(and(the(material(used(suggests(what(type(of(product(it(is.(Also,(model(helps(to(visualise(the(real(scale,(compared(to(the(objects(that(we(know(and(use(and(real(life,(what( makes(it(easier(for(the(client(to(understand(the(dimensions.(As(an(improvement(I(would(suggest(creating(a(swatch(board,(indicating(the(materials(that(would(be(used(for(different(products(and(listing(the( components(and(how(they(would(look(like(in(reality.(This(would(allow(clients(that(do(not(have(an(architectural(or(design(knowledge(to(understand(different(components.((

In(order(to(analyse(my(final(outcome(critically(I(create( final(evaluation(pages.(I(included(pictures(of(the(final( model,(explained(the(purpose(of(every(components,( what(they(mean,(what(was(done(as(I(expected,(an( what(was(not,(how(I(can(improve(it(and(what( modifications(could(have(been(done.((

As(it(can(be(seen,(some(products(are(quite(realistic(and(have(recognizable(shape.(In(order(to(make(the(design(even(more(informative,(I(could(have(used(already(made(components( such( as( toilets,( chairs( and( tables,( or( make( them( custom,( cutting( off( and( sanding( them( to( the( exact,( figurative( shape.( If( this( or( similar( model( would( have( been( done( in( batch( production,(I(would(use(some(customized(identical(components(for(products(that(could(be(used(in(every(model,(as(well(as(having(good(relationships(with(suppliers(of(industrially( made(components.(This(would(help(to(save(time(making(the(swatch(board(for(every(model(and(make(it(more(easier(for(the(client(to(understand(the(model.(Also,(printing(off(patterns,( such(as(ceramic(tiles(for(floor(or(log(wall(picture(to(scale,(would(have(made(my(model(more(informative(and(realistic.((

When(making(this(model,(I(did(not(use(very(eﬀectively(the(time(that(I(planned(to(spend(in(making(it.(I(have(not(tried(out(every(possible(material(that(I(could(use(in(my(product,(and(it(resulted(in(time(delay.( In(my(future(projects(I(will(try(to(make(sure(that(I(know(about(availability(of(every(material(to(be(used,(about(everything(that(does(not(relay(on(my(skills(and(expertise.(Also,(in(the(future(I(would(rather(use( specialised(machinery(and(spend(more(to(buy(it,(in(order(to(create(much(higher(quality(model(than(if(I(had(done(it(all(by(hand.(In(this(way,(I(would(use(my(time(more(eﬃciently(and(do(it(much(faster,(so(I(can( keep(up(with(my(deadlines,(rather(than(spend(it(covering(up(for(mistakes(made.((

The(design(that(I(made(in(CAD(was(very(useful(in(the(model(making.(Along(with(real(dimensions(that(helped(me(to(make(the(design(more(comfortable(for(the(customers,(I(also(was( able(to(open(the(CAD(drawing(and(in(real(time(to(check(the(measurements(and(dimensions.(In(the(future,(I(would(better(have(converted(the(dimensions(according(to(the(scale((1:20).( Also,(it(would(have(been(easier(to(work(in(bigger(scale,(but(it(would(result(much(more(diďŹ&#x192;cult(to(transport(the(model(to(the(client,(unless(they(come(to(see(it.(((In(order(to(help(the( client(to(visualise(the(model,(I(would(have(used(LED(lights(and(attach(them(to(the(lamps(on(the(model.(This(would(give(more(realistic(eďŹ&#x20AC;ect,(such(as(the(one(that(I(achieved(putting( light(torch(inside(the(model(and(taking(pictures(of(it.(((

I(found(out(that(my(idea(with(false(log(walls(was(quite(successful.(When(I(tried(to(visualize(how(it(would(look(like,(it(did(look(exactly(as(I( expected.( This( is( great,( because( it( would( cut( the( costs( of( using( the( real( logs( and( also( much( more( ecological,( because( no( the( whole( tree( would(be(used,(but(only(a(thin(veneer(section.(Although(this(false(logs(would(have(to(be(very(securely(attached(to(the(real(wall(and(be(made( of(quite(thick(veneer(in(the(outside(of(the(café(front,(as(well(as(the(seam(bending(would(be(quite(costly,(as((logs(that(will(be(needed(are(big( and(very(long.(Another(advantage(of(my(model(is(that(the(roof(can(be(taken(oﬀ(and(put(on(the(model,(in(order(to(see(how(it(will(look(from( the(front,(back(or(sides(and(separately(the(lightning(and(interior(of(the(design.(A(modiﬁcation(that(I(made(to(the(model(design(was(attaching( one(more(curtain(to(the(window(on(the(front(wall,(as(not(to(distract(the(design(with(a(window(without(a(curtain.((

In(order(to(make(sure(one(person(can(carry(my(model,(I(tried(transporting(it(myself.(I( firstly( took( it( through( the( double]sided( door( that( was( wide( enough( for( me( to( go( through(the(model(and(even(spin(with(it(on(a(spot.(Then(I(tried(to(go(through(with(a( model(through(normal,(75(cm(wide(door.(This(is(was(when(it(resulted(that(I(haв(to(tilt(it( slightly(to(a(side(in(order(to(pass(through(the(door.(If(there(was(another(person(in(the( room,(it(would(have(been(easier(to(give(the(model(to(that(person(and(then(pass.(Also,( there(was(no(issue(going(with(the(model(through(a(corridor.(Another(advantage(of(m( final(outcome(is(that(it(is(very(light(and(id(easy(to(carry(by(one(person.(In(the(car(I(was( able(to(place(it(in(the(trunk,(and(it(stayed(there(very(securely(and(fitted(exactly.((((

After(having(manufactured(my(product,(I(wanted(to(make(sure( I(was(able(to(transport(it(without(any(breakage(or(unexpected( problems.( I( tried( transporting( the( model( in( the( car( and( ﬁt( it( through( the( doors,( so( that( I( would( know( that( modiﬁcations( would(have(been(done.((

In( order( to( attach( the( roof( to( the( model(securely(I(used(blu]tack(and( masking( tape.( This( helped( me( not( to( loose( or( brake( anything( when( transporting.((

Dining&area& Function&& 1.1(Tables(and(chairs(must(fulfil(the(function(for( sitting(and(resting,(as(well(as(being(a(confortable( dining(surface(for(my(clients](as(seen(in(my( secondary(anthropometrics(research.(( Aesthetics& 2.1(As(it(was(found(in(my(questionnaire(the(most( popular(design(style(must(be(traditional(and(old( Russian(style(and(winter(imagery.(( 2.2(The(colour(scheme(used(will(be(determined(by( each(different(design,(but(in(general(it(has(to(be( describing(the(Russian(theme,(as(was(found(in( questionnaire(research.(( Ergonomics&and&anthropometrics& 3.1(The(organization(of(a(café(has(to(allow(customers( to(feel(comfortable(in(case(of(big(queues(and(in(the( same(not(to(disturb(customers(in(relax(zone(as(I(in( my(research.( 3.2(Minimum(space(for(the(dining(room(must(be(20( m2,(as(it(was(found(in(my(anthropometrics(research.(( 3.3(There(has(to(be(at(least(to(toilets(for(men(and( women,(and(one(of(them(must(be(adapted(for(a(use( by(disabled(people,(what(include(door(entrance(of(at( least(90(cm(and(area(inside(it(2m(x(2,30m,(as(I(found( in(my(anthropometrics(research.(( 3.4(All(of(the(furniture,(such(as(toilets,(tables,(tissue( holder,(and(hand(washers(has(to(be(in(reach(of(an( extended(hand(of(a(disabled(person,(at(least(at(100( cm(high,(as(I(found(in(my(anthropometrics(research.(( Target&Market&group& 4.1(My(cafes(must(be(aimed(at(three(specific(target( market(groups:(young(people((16]25(years(old);( families(with(children(and(couples;(and(other(people( who(are(not(interested(or(not(in(other(groups(as(my( research(showed(these(to(be(the(most(successful( markets.(( 4.2(Each(target(market(group(must(be(appealed(by( different(kinds(of(furniture,(what(will(be(determined( by(each(of(the(design.( 4.3(There(must(be(some(concept(behind(each(idea( that(will(attract(each(of(my(target(market(group,(as(I( found(in(an(interview(with(an(expert.( Trends,&fashion,&brand&and&corporate&identity& (5.1(My(bakery(will(be(conveying(joyful(atmosphere(of( eating(sweets(and(promoting(healthy(and(happier( lifestyle(as(it(is(convenient(in(the(time(of(recession( what(I(found(in(my(research.( ((Sofya&Abramchuk&PROD2&2012/13&

Quality,&quantity&and&cost& 6.2(In(café(for(families(and(couples,(furniture(has(to( be(safe(and(good(quality,(because(this(TMG(will(be( willing(to(spend(more(money(on(goods(than( students(will;(there(must(be(special(chairs(and( tableware(for(children;( 6.3(In(a(café(for(general(TMG,(furniture(has(to(be( attractive(for(both(men(and(women,(thus(has(to(be( good(quality(but(not(so(expensive,(as(I(found(in(an( interview(with(and(expert.(( 6.4(The(minimum(number(of(sets(of(two/three(chairs( and(a(table(has(to(be(two(and(a(set(of(four(chairs(and( a(table(has(to(be(one,(as(I(found(in(my(research.( 6.5(There(must(be(at(least(one(counter(and(a(cash( register.(( 6.6(Technologies(used(will(be(determined(by(each( design,(but(there(has(to(be(at(least(Wi]Fi(service(to( attract(younger(TMG,(as(I(found(in(my(TMG(research.(( 6.7(By(using(modern(technologies(and(cost(eﬀective( ways(of(production(that(I(found(in(my(technologies( research(I(will(be(able(to(reduce(costs(of(production( and(increase(quality(of(goods(produced.(( Materials& 7.1(Floor(in(dining(area(has(to(be(rough(to(ensure(no( slipping(when(a(lot(of(people(are(moving(and( interacting(as(I(found(out(from(an(interview(with(an( expert.(( 7.2(Other(materials(will(be(determined(by(a(speciﬁc( design(of(each(café.(( Ecology&and&product&life&cycle& 8.1(My(café(will(be(using(fair]trade(and(recyclable( packaging(as(I(found(in(my(research(to(be(eco] friendly(and(attractive(to(the(customers.(( Health&and&safety& 9.1(All(furniture(must(be(tested(previously(to(be(safe( and(strong,(as(it(will(be(used(by(people(with(children,( as(I(found(in(my(context(research.(( Morals,&culture&and&ethics& 10.1(My(café(must(be(adapted(for(the(use(by(disabled( people,(as(I(found(in(my(questionnaire.(( 10.(2(As(my(cafe(is(a(multicultural(place(it(will(have(to( combine(elements(from(both(Russian(and(English( cultures,(in(order(to(attract(TMG,(as(I(found(in(my( context(research.((

93&

KDA&

Improvement&

Done/Not&done&

Evaluation&

Function&

Not((needed(

Done(

Mainly,&the&outcome&is& very&functional&and& comfortable&to&the& customer&

Aesthetics&

Incorporate(snow(window((

Done(

Aesthetically,&the&café&is& done&in&a&traditional& Russian&style,&very& diﬀerent&to&the& competitors&and& attractive&to&the& customers.&&

ErgonoNmics& and& anthropome trics&

1/4(circle(counter;(adopt(the( café(for(5th(and(95th( percentile(customers.((

Done(

Including&the& improvements,&the& organization&of&the&café& is&much&more& ergonomic&and& comfortable&for&every& customer&

Target& Market& group&

Not(needed(

Done(

As&I&aspired&opinion& from&my&target&market& group,&they&were&very& attractedв&by&the&café& and&willing&to&go&visit& the&café.&

Quality,& quantity&and& cost&

Incorporate(Wi]Fi(services( and(interactive(menu;(make( the(staﬀ(use(PC(and( smartphones.(

Done(

I&think&this& improvements&will& attract&even&more&my& younger&TMG&and&make& the&staﬀ&work&more& eﬃcient.&&

Materials&

Decide(what(materials(are( the(best(ones(to(use(

Done(

As&I&researched&all& possible&materials&to&be& used,&they&are& ergonomically& combined&in&my& product,&making&it&very& comfortable&to&use&by& my&customers.&&

Ecology&and& product&life& cycle&

Decide(what(are(the(main( ecological(improvements((

Done(

New&technologies&used& and&special&packaging& will&attract&customers& and&make&my&café&ecoN friendly.&&

Health&and& safety&

Ensure(the(materials(and( products(used(are(healthy( and(not(toxic(

Done(

Throughout&making&the& real&café&I&would&use& tested&products&and& follow&every&health&and& safety&regulations&

Morals,& culture&and& ethics&

Adapt(café(for(disabled( people(use.((

Done(

As&my&café&is&adapted& for&every&customer,& there&is&much&wider& market&for&my&product& and&can&be&accessed&by& everyone.&&

*  (For(further,(more(technical(evaluation,(I(used(the(speciﬁcation(as( a(checklist(to(ensure(that(I(met(every(criteria(and(made(every( possible(improvement(to(my(design(and(ﬁnal(product.((

Kitchen& Function& 1.1(The(main(kitchen(must(have(a(function( to(store,(cook(hot(and(cold(meals,(bake,( and(decorate(bakery(and(cakes.(( 1.2(There(must(be(separate(area(for(storing( and(freezing(as(well(as(an(area(for(the(staff( to(change(and(a(separate(bathroom(with(a( shower,(as(I(found(in(an(interview(with(and( expert.( Aesthetics& 2.1(All(of(the(furniture(and(equipment(has( to(be(more(useful(than(pleasantly(looking.( Ergonomics&and&anthropometrics& 3.1(Hot(and(cold(cooking(areas(must(not( interact(with(each(other,(as(well(as( preparation(and(wash(up(areas,(as(I(found( in(expert’s(interview.( 3.2(There(must(be(separate(paths(for( waiters(and(kitchen(staff,(such(as(access(to( wash(up(area(and(storeroom.(( 3.3(The(minimum(space(for(the(main( kitchen(has(to(be(30(m2(and(for(smaller(one( 15(m2.( Quality,&quantity&and&cost& 4.1(Cost(of(the(equipment(will(be( determined(by(the(purpose(of(the(café,(e.g.( in(main(café(equipment(must(be(very(good( and(very(diverse,(whereas(in(smaller(cafes( it(might(be(only(used(for(heating(up(and( finishing.(( 4.2(Kitchen(must(be(designed(in(a(way(that( organization(will(help(to(reduce(costs(of( production,(as(I(found(in(an(interview(with( an(expert.((( Materials& 5.1(All(cooking(surfaces(in(the(kitchen(must(( be(smooth(what(will(make(it(easier(to(clean( and(cook(on;( 5.2(Floor(in(the(kitchen((has(to(be(rough(to(

Sofya&Abramchuk&PROD2&2012/13&

ensure(no(slipping(when(a(lot(of(people(are( moving(and(interacting(as(I(found(out(from( an(interview(with(an(expert.(( 5.3(All(materials(used(in(the(kitchen(must( be(durable,(scratch(resistant(and(safe(when( interacting(with(food,(in(order(to(ensure( longer(life(cycle(and(comfort(when(using(of( furniture(and(safety(of(the(customers(as(I( found(in(context(research.( Manufacture& 6.1(To(produce(cakes(special(equipment(will( be(used(such(as:(dough(mixer,(shock( freezer,(cook]tops,(cleaning(and(cutting( appliances,(and(cake(decoration(tools(as(I( found(in(my(research.( 6.2(There(must(be(plenty(of(daylight(and( ventilation,(and(if(not,(there(must(be(a(lot( of(lightning(and(air(conditioning.((( Maintenance&and&consumer&education& 7.1(My(café(will(have(to(have(special( storage(fridges(working(at(specific( temperatures((+2]+8(oC).( 7.2(The(staff(members(in(specific(areas( provided(and(using(special,(non]hazardous( equipment(will(carry(out(cleaning(and( storing(maintenance.( Ecology&and&lifecycle& 8.1(One]day(old(leftovers(can(be(sold(on(the( next(day(by(half(price(as(I(found(from( experts(interview.(( 8.2.(All(of(the(equipment(has(to(be(as(eco] friendly(as(possible(in(order(to(use(every( resource(and(leave(no(foot(print(by( carrying(out(business(activity.(( &Health&and&safety& 9.1(Kitchen(environment(has(to(be( completely(sterile(and(working(surfaces( have(to(be(cleaned(every(hour(or(so(as(it( was(found(in(an(interview(with(an(expert.((( &

94&

KDA&

Improvement&

Done/Not&done&

Evaluation&

Function&

Improve(organisational( structure(

Done(

The&organisation&was&measured& exactly&to&the&needs&of&the&workers& and&in&this&way&became&more& functional&and&eﬀective&

Aesthetics&

Allow(more(light(and(use( special(lightning((

Done(

Using&big&windows&allowed&more& light&to&pass&through,&as&well&as& more&lamps&were&incorporated.& This&would&give&&more&space&and& freedom&to&the&workers.&

Ergonomics& and& anthropometr ics&

Separate(hot(and(cold( cooking(areas;(better(paths( organisation(

Done(

I&used&diﬀerent&areas&for&cooking& and&washing,&but&if&there&was&more& space&available,&it&would&have&been& better&to&create&completely&divided& areas&for&hot&and&cold&zones&and& washing&and&storing&areas.&Now,& toilet&and&storeroom&do&not&have& direct&exit&to&the&kitchen&and&staﬀ& has&easy&access&to&this&areas.&&

Quality,& quantity&and& cost&

Improved(layout(will(have(to( allow(more(cost]eﬃcient( equipment(to(be(used.(

Done(

Better&layout&organisation&and& innovative&equipment&used&were& designed&to&improve&eﬃciency.&&

Materials&

Use(smooth(and(even( surfaces;(non]slipping(ﬂoor;( incorporate(durable(and(safe( materials(when(dealing(with( food.((

Done(

I&decided&to&use&stainless&steel&as&a& principal&material&for&main&kitchen& surfaces.&Ceramic&tiles&will&be&used& for&the&ﬂoor&and&PVC&sheets&for&the& walls.&These&are&all&durable&and& costNeﬀective&materials&to&be&used& in&the&kitchen&

Manufacture&

Use(special(baking(equipment(

Done((

I&incorporated&special&baking& equipment&in&my&design,&but&this& will&be&determined&even&more&by& direct&working&experience.&One& machine&that&I&did&not&include&but& there&is&space&for&it&is&the&shock& freezer&to&help&transport&&goods&to& other&cafes&in&a&chain.&&

Maintenance& and&consumer& education&

Ensure(big(storage(area((

Done((

The&storeroom&that&I&designed&is& more&than&12&m2&what&means&that&it& is&more&that&enough&for&serving&26& people&(for&other&cafes&in&the& chain).&Two&refrigerators&will&keep& all&materials&clean&and&safe.&&

Ecology&and& product&life& cycle&

Use(eco]friendly(equipment( and(incorporate(TQM(and(JIT( management(

Done(

The&equipment&I&used&is&as&much& ecological&as&possible.&It&all&uses& modern&technologies&that&allow& low&water&and&energy& consumption.&TQM&(Total&Quality& Management)&and&JIT&(Just&in&Time)& will&ensure&no&stock&is&held&unused& and&that&everything&done&at&high& standard&and&no&wastage&is& produced.&&

Health&and& safety&

Ensure(the(sterile( environment(and(cleaning( planning(

Done(

This&will&be&done&directly&when&the& café&starts&to&operate&but&I&will& have&to&ensure&that&this&criteria&is& carried&out&as&it&is.&&

Model& Function&& 1.1(It(will(show(and(convey(the( design(and(organization(of(a(real( café.( 1.2(Organization(and(the(objects( situation(are(to(be(shown.( 1.3(Has(to(be(presentable(form(all( angles.(( 1.4(The(model(has(to(be(simple(and( clear.( Aesthetics& 2.1(It(has(to(be(attractive(and( informative(about(the(final(product( to(the(customer.(( 2.2(It(needs(to(look(professional.( Ergonomics&and&anthropometrics& 3.1(It(has(to(be(not(bigger(that(800( mm(x(1000(mm,(so(it(can(be( transported(easily.(( 3.2(It(will(be(able(to(fit(thought( doors(and(fit(in(car(trunks.( 3.3(t(has(to(fit(into(displaying(stands( if(needed.( Quality,&quantity&and&cost& 4.1(The(model(must(not(cost(more( than(50€.( 4.2(The(quality(of(materials(used( must(assure(that(they(will(be( durable(and(easy(worked(with.( Materials& 5.1(The(materials(chosen(for(the( model(has(to(be(light(and(easy(to( Sofya&Abramchuk&PROD2&2012/13&

work(with(when(creating(small( details.( 5.2(Materials(for(walls(have(to(be( stable(and(tough( 5.3.(Materials(have(to(imitate(the( real(materials(to(be(used(((( Manufacture& 6.1(The(manufacturing(processes( used(have(to(give(a(very(careful(and( conveying(outcome.(( 6.2(Quality(control(and(quality( assurance(must(be(fulﬁlled.(( 6.3(There(must(not(be(any(details( falling(oﬀ(the(model(while( transporting(or(storing(it.(( Ecology&and&life&cycle& 7.1(The(model(is(going(to(be(made(of( recyclable(materials(as(much(as( possible.( 7.2(The(model(will(have(quite(a(long( life(cycleу(and(if(needed,(has(to(be( reusable.(( Health&&&Safety& 8.1(The(model(must(not(have(and( sharp(angles(or(parts(that(may(cause( harm(to(the(customer(or(a(user.(( (

Function( Final(outcome(conveys(perfectly(the(design(and(initial(idea(and(I(think(it( is(quite(informative,(though(a(swatch(board(might(have(been(useful(( Aesthetics( I( think( it( looks( quite( professional,( though( I( could( have( used( more( specialised( equipment(and(materials(to(create(some(parts.(As(I(heard(some(feedback(from( potential(customers,(it(is(very(appealing(and(attractive(to(them.(( Ergonomics(and(anthropometrics(( As( I( carried( out( testing,( I( insured( that( I( used( right( dimensions( for( my( model.( It( ﬁtted( perfectly(to(the(car(trunk(and(I(was(able(to(pass(easily(through(the(door,(though(tilting(it( slightly.((

Quality,(quantity(and(cost( The( whole( model( manufacturing( materials( cost( me( around( 40€.( When( buying( the( materials( I( ensured( the( quality( and( the( they( were( worth( the( price.( There( were(some(issues(with(working(with(these(materials,(but(in(the(end(it(came(out( well.(( Materials(( Materials( that( I( chose( for( my( model( were( very( light( and( quite( easy( to( work( with.( They( are( durable( and( hard( materials( that( I( used( for( the( walls( and( the( base,( and( soft( and( easy( to( cut( for( the( components.( I( used( materials( that( imitated(the(real(product(as(much(as(possible(and(I(think(I(fulfilled(this(criteria( fully.((( Manufacture( I(used(variety(of(manufacturing(processes(in(order(to(convey(the(best(possible( outcome.(I(did(regular(quality(checks(in(order(to(ensure(the(highest(standard(of( the(model((Every(components(was(securely(joined(to(the(base(and(the(roof( Ecology(and(product(life(cycle(( Criteria(7.1(is(the(one(that(I(did(not(meet.(Materials(that(I(used(are(compound( materials,( or( they( are( finished( with( non]ecological( materials( that( cannot( be( recycled.(Product(would(have(to(be(disassembled(in(every(piece(to(be(able(to( recycle.( I( am( sure( the( model( can( be( used( for( long( time( to( show( to( the( customers(and(some(components(can(be(used(in(different(model.((( Health(and(safety( Model( has( some( sharp( edges,( but( they( are( very( soft( when( hit( and( cannot( produce(any(injury(to(the(user.((((

*  95&

In&order&to&communicate&with&Elena&who&is&currently&in&Russia,&I&had&to&call& her&through&Skype.&I&explained&her&the&development&of&my&ideas,&my&final& design,&the&manufacturing&process&and&my&final&outcome.(( Me:&What&do&you&think&about&my&final&design?&&

compared(to(your(rivals.(As(well(as(that,(your(café(is(very(functional(and( comfortable,(which(are(the(characteristics(that(attract(customers(the(most( nowadays.(( Me:&Do&you&think&this&idea&is&proﬁtable?&

Elena:&It(looks(to(me(that(you(had(though(about(everything(for(your(café.( Kitchen(is(quite(big(and(spacious,(there(is(enough(natural(and(artificial( light.(You(had(though(about(separate(bathroom(and(changing(room(for( the(staff,(the(storage(area(is(big(enough(for(the(number(of(clients(you(are( going(to(have.(Even(the(detail(of(having(a(table(with(chairs(in(the(kitchen(is( amazing,(but(not(very(necessary,(because(staff(usually(eats(very(quickly(as( they(work.(The(layout(in(the(kitchen(is(functional(and(well(organized,(and(I( think(will(fit(into(any(safety(requirements.((

Elena:&This(depends(on(the(marketing(campaign(you(chose(for(promotion( and(how(well(you(realize(your(design(into(reality.(The(costs(of(running(such( a(big(café(is(very(high,(so(you(will(want(to(ﬁnd(the(best(location(in(order(to( attract(as(many(customers(as(you(can.(Having(more(cafes(in(a(chain(is(a( brilliant(idea,(but(other(ideas(that(you(have(have(to(be(more(developed(as( this(one(is.((

The(dining(room(is(big(enough,(and(the(idea(of(passing(through(stand(on( the(street(is(very(good,(because(it(will(save(the(time(of(your(busy( customers.(Also,(the(stand(is(big(and(there(is(enough(space(in(the(passages( which(is(well(thought.(Also,(bathroom(for(disabled(people(is(an(excellent( feature(as(you(will(be(able(to(satisfy(the(needs(of(all(of(your(customers.( Me:&Do&you&think&foreign&people&will&like&and&be&interested&in&my&café?(( Elena:&I(think(certainly(your(idea(would(be(a(success(among(foreigners.(The( technological(features(such(as(free(Wi]Fi(and(interactive(menu(will(attract( customers,(as(well(as(unique(and(unusual(atmosphere(created(will( deﬁnitely(leave(no(one(indiﬀerent.((The(concept(and(idea(of(the(café(is(very( strong(and(interesting(what(will(give(you(a(competitive(advantage(

Me:&What&are&suggestions&that&I&could&do&to&my&ﬁnal&design&and&outcome?& Elena:&In(order(to(be(more(informative,(you(could(had(added(more(detail(to( your(model.(This(will(make(it(more(attractive(to(the(customer(and(will(fully( show(your(design(and(idea.(But(in(general(your(design(is(excellent,(you( gave(thoughts(to(every(detail(and(measurement(used(in(your(café,(and(I( think(it(is(designed(much(better(than(any(other(café(in(our(town.( Me:&Would&you&come&to&a&café&like&this?& Well,(why,(I(would(certainly(come!(It(is(a(very(attractive(and(interesting( design,(but(you(have(to(be(carefully(for(not(giving(in(your(secret(recipe,(as( no(one(will(come(to(you(again(but(will(cook(they(way(you(show(in(their( homes!( ((((((((

In(order(to(make(more(thorough(evaluation(of(my(project,(I(asked(for(an&opinion&my(expert,( restaurateur(Elena&Sobolevskaya.(Earlier&in(the(project(I(interviewed(her(about(some&tips&used( in(designing(cafes,(and(now(I(wanted(to(know(her(opinion(about(my(ﬁnal(design(and(the( outcome&that(I(got.(It(was(very(useful,(because(I(have(more(professional(and(sophisticated& opinion(about(my(project,(which(was(quite&positive&and(will(help(me(in(the(future&to(design( more(professionally(and(at&higher&standard.((

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CakeNcafé&business&project& As(a(starting(point(for(my(project,(was(an(idea(that(I(had(for(my(business(project.(Initially,(it(was( an(idea(of(a(cake]café(where(there(will(a(possibility(to(buy(Russian(traditional(cakes(and(bakery.(I( carried(primary(and(secondary(researches(what(helped(me(to(visualise(the(competition(and(the( market( itself.( Also,( I( identified( a( gap( in( the( market( as( low( price( and( hand]made( cakes,( and( expensive(but(mass(produced(cakes.(This(would(where(is(the(best(market(niche((small(market( segment)( to( be( targeting( my( café( at.( I( analysed( and( predicted( how( many( staff( is( needed( and( what(will(be(the(working(and(opening(hours;(I(estimated(variable(and(fixed(costs,(which(were( surprisingly( high.( This( made( me( think( that( setting( up( big( kitchen( in( the( café( will( be( not( cost( efficient( and( a( chain( is( a( better( option.( Also,( to( set( up( a( chain( is( more( expensive( and( requires( more(financing(but(in(the(long]term(is(much(more(cost]effective.(I(estimated(break(even(point( for(a(meal(that(consist(of(a(cake,(a(coffee(and(a(muffin(and(a(slice(of(cake.(It(resulted(that(the( cost( of( such( meal( would( be( 40( pounds,( and( 250( meals( should( be( sold( to( make( profit.( This( is( quite(a(lot,(and(a(strong,(attractive(idea(for(the(café(was(needed.(((((( SWOT&analysis& SWOT( analysis( is( a( method( to( plan( a( structured( analysis,( in( order( to( evaluate( the( Strengths,( Weaknesses,(Opportunities,(and(Threats(about(a(business(venture,(person,(organisation(or(idea.( Strengths:(My(café(has(a(strong(concept(and(idea:(Russian(traditional(style(and(exclusive(service.(( Weaknesses:(Niche(market(and(unknown(business(can(be(very(difficult(to(promote(to(the(TMG.(( Opportunities:(A(niche(market(gives(opportunities(to(expand(and(be(market(orientated.(( Threats:(Russian(cakes(and(bakery(are(not(very(known(to(foreigners.(It(may(result(in(low( demand(for(some(products(so(traditional(English(bakery(has(to(be(included(until(there(is( customer(loyalty.( This(analysis(is(helpful(in(identifying(things(that(have(to(and(can(be(improved(in(the(future,(in( setting(objectives(and(achieving(them(and(finding(the(best(approach(to(the(TMG.((

On(this(page(I(had(created(an(overall(analysis(of(the(opportunities(and(threats(that(I(would(encounter(if(setting(up(a(business(based(in( this(project.(I(included(my(business(project(in(this(page(and(explained(how(my(idea(can(be(seen((from(business(perspective,(and(done( SWOT(analysis(of(the(ﬁnal(idea(what(would(help(me(to(set(up(marketing(objectives(and(plan(future(actions((

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*  http://www.primrosebakery.org.uk( *  http://www.prestige]omsk.ru/( *  http://amberbakery.co.uk/( *  http://www.marivanna.co.uk/( *  http://www.interiormodel.com/architectural] model]building]kit]34]p.asp( *  http://www.thekitchn.com/kitchen]work] triangles]from]re]111376( *  http://decosoup.com/must]know( *  http://www.nigella.com( *  http://www.cafeideas.com.au/hints.asp? id=87( *  http://www.impactlab.net/2010/01/10/the] transparent]house]new]italian]glass] architecture/( *  http://www.decoist.com/2010]12]07/siberian] house]noble]fairytale]home]in]russia/( *  http://www.cfsystem.it/ sushi_conveyors_en.htm( *  http://en.wikipedia.org(

*  Safety(information(for(design(of(commercial(kitchens(PDF(booklet( *  Jago,(David,(“The&state&of&the&bakery&industry”&BCCC(Annual(Conference,(6( April(2011,(18(October(2012( http://www.fdf.org.uk/speeches/bccc11_david_jago.pdf( *  V.Ryan,”Introduction(to(model(making”,(“Architectural(Model(Making”,( 2008,(April(2013(( http://technologystudent.com/prddes1/model1.html( http://technologystudent.com/prddes1/archi1.html(( *  V.Ryan,(Resistant(Materials(section,(2008,(January]April(2013( http://technologystudent.com/joints/joindex.htm(( *  “Kitchen:(vertical(dimensions”,(2012,(December(2012( http://www.decosoup.com/knowhow/158]design]issues/1241]type]of] bathrooms](( *  “Types(of(bathrooms(and(layouts”,(2012,(December(2012( http://www.decosoup.com/knowhow/158]design]issues/1216]kitchen]vertical] dimensions](( *  “Expert(Tips]Bar(Stool(/(Kitchen(Counter(Stool(Buying(Guide”( http://www.fgbradleys.com/et_barstools.asp((

*  Hough,(Romeyn(Beck,(“The&Woodbook”,(Germany:(Taschen,(2007( *  Lefteri,(Chris,(“Materials&for&Inspirational&Design”,((Switzerland:( RotoVision(SA,(2006( *  Neufert,(Ernst,(“Neufert.&Arte&de&proyectar&en&arquitectura”,(Spain:( Editorial(Gustavo(Gil,(2006( *  Evans,(Brian(and(Potts,(Willl,(“AQA&Design&&&&Technology&Product& design&(3ND&Design)&for&As/A2”,(UK:(Nelson(Thornes(Ltd,(2008(

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