For my final major project at university I created Addition - an artistically led, self-help magazine subscription service curated for a stressed female audience, who are predominantly women aged between 18 - 30 years old. The actual product is a hybrid of a magazine and a beauty/lifestyle subscription service. It is not just about having the print copy, but instead the entire experience that the audience benefits from not only reading the magazine content but also using the products included. The idea is that the products provide tangible care and the magazine offers advice and positive reinforcement to stimulate mindful living.
