WOMENSWEAR DESIGNER.
CONTENTS
2
03
TOO MANY CLOTHES, nothing to WEAR
12
3 GENERATIONS. 3 Experiences
13
The MODERN young woman
15
EXPERIMENT!
19
The
22
QuIrKy LAYERS
26
Injecting
28
NeVeR-eNdInG STYLE
36
The
ScRiBbLe
INDIVIDUALITY
EvEr-ChAnGiNg
CANVAS.
When the WEARER becomes the
CrEaToR
of their own UNIQUE look.
3
EvErChAnGiNg THE
CANVAS
//FINAL COLLECTION
4
.
2015
In response to a homogenised fashion landscape and the OVERCONSUMPTION of short-lived trends. The collection aims to promote individuality through long-lasting, EXPERIMENTAL design.
20%
Just of clothes in a woman's WARDROBE ever get worn - and the most stylish are often the
guiltiest hoarders.
5
TRADITIONAL FASHION CALENDAR FUELS OVERCONSUMPTION
6
A
Cl
ReD UtTe
of closet
CONFUSED
Style
A young woman’s constant desire to indulge in the
FAD
latest fashion
creates a wardrobe of clothing that lacks InDiViDuAlItY,
CLUTTERED
with COPY-CAT styles that cause stress and CoNfUsIoN in every day dressing. 7
We are privy to a lot more information through communication on all levels than ever before and people are LISTENING, ABSORBING and EXPERIENCING this new stream of consciousness.
A COPY-CAT CULTURE
TRAPPED, in
an endless cycle of overconsumption 8
BRITISH WOMEN own an average of 14 UNUSUED items of clothing
SoLuTiOn The AIM of this project is to help break a young woman’s cycle of OVERCONSUMPTION and promote InDiViDuAlItY and stylistic creativity through the creation of a CONTEMPORARY modular clothing collection.
CREATIVE
CLO
THE
S
FOR
ALL
NS
O SEAS
9
EXPERIMENTAL
design, with EvEr-cHaNgInG stylistic possibilities
10
BUILDING
RELATIONSHIPS
SLOWING
down CONSUMPTION.
The collection
BIGGER
SEEING the picture.
ENCOURAGES
Acknowledging human
NEEDS.
young women
to treasure their clothes and VALUE their UnIqUe properties, treating the
MODULAR
components as collector items that will aid the young woman on her journey into a lifestyle consisting of FEWER clothes. 11
3 Generations of women.
3 EXPERIENCES. Timeline Interviews.
80’S
“I used to make my own clothes quite often. Fabrics were really really cheap in them days and living near leicester there was a lot of factory shops to go and buy fabric offcuts.”
12
50’S
00’S
“My mum had a treadle sewing machine and the next door neighbour was a dressmaker so a lot of my clothes were hand made. I didn’t buy very many at all.”
“Yes, the internet has made shopping more accessible. I often browse internet sites at home when I am watching the TV and often buy items online that I don’t particularly need! It removes the stress of queuing and allows you to shop in your own time.”
INDIVIDUAL UNIQUE PERSONALITY-
LED
INSPIRATIONAL WOMEN
Putting an outfit together is like an
ABSTRACT jigsaw puzzle.
13
THE HOARDER “There are so many clothes in my wardrobe I don’t wear. I would say I only wear 20% of the things in there...”
THE SpLuRgEr
14
STUCK in a style rut.
UNIQUE style for the modern woman
15
BIG
IGHT T , S IRL
, CURLS
,
LOOPS
SW
A FRENETIC eNeRgEtIc scribble was evident throughout the EXPERIMENTAL artwork researched. The development of this scribble was carried out to find an effective technique.
16
17
The concept of not knowing where an idea can take you.
18
19
Exploration of scribble as a key part of an experimental aesthetic.
20
CONTINUOUS and RaNdOm abstract
lines mixed with therapeutic
doodles
are easy and satisfying modes of artistic expression. No rules exist with this kind of art and the concept of
knowing’
‘not
where an idea will take you has influenced my UnCoNvEnTiOnAl approach to the embellishment of fabrics.
21
CUT OUTS
Imagery of experimental, frenetic collage and sreen printing were used to help form a layered silhouette. This was a creative way of developing initial designs, whilst mimicking the consruction of the artwork.
22
23
MODULAR
CrEaTiNg the CANVAS.
24
LaYeRs
25
The CIRCLE
EVER-CHANGING STYLISTIC POSSIBILITIES FROM JUST ONE LOOK
GeOmEtRiC ABSTRACTION EvEr-ChAnGiNg 26
3D DeVeLoPmEnT
FURTHER TOILING TO INFORM A CONSISTENT SILHOUETTE THROUGHOUT. UNDERSTANDING INNOVATIVE WAYS TO USE THE ZIP.
EvEr-ChAnGiNg CONVERTIBLE LOOKS:
USING THE ZIP TO INFORM CONVERTIBLE LAYERS.
EXPERIMENTAL Layers
27
LOOK 1
28
LOOK 2
29
LOOK 3
30
LOOK 4
31
LOOK 5
32
LOOK 6
33
LOOK 7
34
LOOK 8
35
EdItOrIaL.
36
EvErChAnGiNg THE
CANVAS
.
NeVeR-eNdInG
stylistic possibilities for the MODERN young woman.
37
UNIQUE STYLE.
38
WEARER becomes the CrEaToR.
when the
39
CrEaTiVe clothes that provide STYLISTIC freedom for a MODERN young woman.
40