directory mag media pack
general enquireries marketing and PR directorymag@live.com 01525 758989
editor in chief 07807979118
sophiecoulson@live.com
introduction Directory Mag is an arts magazine for the aesthetically inclined with total emphasis on student arts from all over the UK. Our magazine not only acts an interest magazine but also as a directory for those wanting to hire or spot new talent. Directory Mag showcases students work in a portfolio style layout with added editorial content that would prove interesting to those who just have a keen interest in the arts and enjoy reading arts and culture publications. The magazine covers all areas of the arts, including music; dance; acting; photography; fine art; fashion; graphic design; video and film making; architecture; illustration; and many more. Directory Mag can be viewed and read in a variety of ways, which is what makes it so unique. Directory Mag is published quarterly so that new and unique content can be found and students get the chance to create new work. It is a standard A4 size magazine with a strong emphasis on simplistic and modern visuals.
target audience There is no ‘typical’ Directory Mag reader. There are many ways which Directory Mag can bew viewed. However, we do want our readers to look through the pages of Directory Mag with an open and creative mind. • • • •
16 - 35+ Male and female Arts students from the UK Young professionals with a strong interest in arts and culture and/or with the interest in hiring
editorial content The content featured in the magazine will focus on the arts as a whole, and will include various forms such as music; dance; acting; photography; fine art; fashion; graphic design; video and film making; architecture; illustration and so on. Each article will provide key details about the artist, i.e. name, contact details, what they study etc. In order to make each issue more focussed and the content easier to source, every issue will have a primary focus on a specific city/area in the UK. This will only take up a section of the magazine and national content will follow the area based content. In terms of sourcing content, there will be two main ways in which this will happen. The first being submissions via the website/by email which takes pressure off the editorial team to find new and exciting features/artists. A selection of these submissions will then
be taken forward to the print magazine. The other way by which content will be sourced is by research carried out by the editorial team, which will involve contacting universities and colleges as well as scouring through blogs and online portfolios. The following pages are examples of content and page layout.
inside this magazine...
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Celie Nigoumi Visual Communication - Photography Birmingham City University first year celienigoumi-photography.co.uk
“It has always facinated me that with one quick movement a moment can be captured & kept, then distorted or retained�
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“I love travelling and comparing the sights, culture, language between different countries�
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“My image making often takes a spectators point of view, with the intention of describing a scene, mood or atmosphere to an audience to whom it may seem unfamiliar.�
online Directory Mag has an online website which will feature a regular stream of content throughout the year in between issues as well as student work that doesn’t get featured in the print magazine. As the magazine grows the website will be divided into categories of students work. For example, after a few cities have been covered in the print magazine and a lot of online submissions have been received, there is the option to categorise website content into cities/universities/areas. There is also the opportunity to categorise by discipline, i.e. music, fine art, photography etc. Regular blog posts and guest blogs will also be published on the website in order to give the reader extra content that they would not usually get in the print magazine.
It will also feature sneak peaks or the upcoming issue, allowing readers to see what kind of content is coming up. All details of past, present and future publications will be found on the website, as well as release dates. Any news and events will be reported on the website as well as any news that is arts related and relevent to the magazine. There is the ability to search through all the archives so students can always look back on and share their published work.
advertising Directory Mag aims to transmit a fresh and modern design led aesthetic so any advertising would have to fit in with this notion There is large scope for advertising on the online website, for any enquiries please contact the marketing and PR team for a quote. With regards to advertising in the print magazine there is a lot more exclusivity offered as we aim to keep print adverts to a minimum, only including advertisements that are really relevant to the content. For more information please contact the marketing and PR team. As well as standard advertisements there will be opportunities for advertorials which again must relate in some way to the content. There is also scope for partnership campaigns which can be discussed by contacting the marketing and PR team.
Rates: Inside back cover - £1000 Full page – £500 Half page – £200 Quarter page – £100 Advertorial – price on request Print dates On sale Ad close February 01/02 10/01 May 01/05 10/04 August 01/08 10/07 November 01/11 10/10
competitors VNA (very nearly almost) “ UK-based independent magazine printed quarterly which features interviews with some of the world’s best urban artists, illustrators and photographers” Start (student arts magazine) “ Fundamentally a student art magazine; made by students, about students, for students. Our aim is to bring exposure to talented students nationally, helping them to establish a name for themselves whilst at the same time helping other students to see what’s going on around them.” Exit “ An exclusive and timeless portfolio of the world’s most talented photographers and artists.” Aesthetica “ Aesthetica combines dynamic content with compelling critical debate, exploring the best in contemporary art and culture.”
Most of the competitors listed here are international publications, obviously as UK based and focussed publication we do not aim to rival these companies as of yet. The reason they are listed is because of the lack of UK based publications that are similar in either content, structure or style to Directory Mag. There are many student art magazines ran by universities that showcase just the work of students from that particular university, acting as a showcase of students work. However, these are free publications which sometimes do not even go out to print. We feel Directory Mag has pulled together all these elements to create not an all-in-one, one-stopshop, but a more well rounded view on UK arts. A perfect balance between showcasing, informing and enteraining.
distribution & circulation potential stockists • • • • •
Universities (mainly those who offer arts courses Colleges/sixth forms Galleries Specialist magazine shops Bookshops
Can be purchased as a digital version (99p) or as a physical copy (£2.50) from the stockists mentioned above. Alternatively, it can be sent via direct mail (+plus delivery) in both single issues or subscriptions. There are roughly 149,610 under graduate creative arts students in the UK (higher education statistics agency 2011/12) which is only part of our target audience, so
there is massive scope for large circulation when the publication gets off the ground. There are also postgrad and A Level students as well as young professionals and those interested in art and culture in general.
promotion objectives 1. To acknowledge and showcase a diverse range of 3. student’s work from around the UK in every issue 2. To raise awareness of talented arts student from all parts of the UK to professionals and key figures in the arts industry 4. 3. To entertain and inform readers and immerse them in current and up-and-coming arts talents
tactics
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1. Networking - building up relationships with universities around the UK that offer arts courses. This would lead to them informing students and making content sourcing easier. It would also be a form of promotion, as when each issue is published they could 6. be distributed in university outlets and departments 2. Advertorials and partnerships - Linking up with art galleries, exhibitions and events in order to
create specialised content will not only help fund the magazine but will also help gain media coverage Social media - Creating and maintaining active social media accounts, including Twitter, Instagram and Facebook. Actively involving users with competitions and behind the scenes content. Media relations - Creating press releases for new issues to be released in each city and sent out to local journalists, local publications and education establishments. Events - Hold and attend regular events in order to create a presence. A great example would be to attend university freshers fairs and hold talks at universities and colleges during term time. This would boost awareness of the magazine and make content sourcing easier Website - regularly update content on the website and create blog posts relating to the current issue