WAHLONDON
BRAND ANALYSIS idea development Route to consumer
BRAND ANALYSIS
- 4 P’s - history - USP - Product placement - social media - consumer
wAH - WE aint hoes ESTablished in 2009 USP; Allowing freedom of choice at home and in the salon location; Darlston, London. Boots
Products: Nail Polish Stick on transfers Foils In salon experience
2010 Pop-up nail salon in Oxford Street Topshop
2005 WAH ZINE Beauty, lifestyle & music
2009 WAH NAILS Salon opens Collaboration with Bleach London
2013 Downtown Girls book released Nail tutorial hand guide
2014 WAH product line released in selected Boots stores
2015 MBE from the Queen for her contribution to the arts
FROM S ALO N T O ST ORE A C CESS T O WAH C O M M UNIT Y Consumer as t he creat iv e
Future London Nottingham
8500
key insights instagram = high impact visuals / quick / conversational Twitter = brand persona / community / shared interests via RT’s Facebook = sales ploy / check in / bookings
0
idea development
- key insight - target - big idea - creative concept
To increase our social media following in order to establish the brand presence.
IF YOU THINK ADVENTURE IS DANGEROUS, TRY ROUTINE, IT IS LETHAL - PAULO COELHO
CELEBRATEWAH
Route to consumer
- media plan - how to execute ideas - channels - touch points - measuring results
To connect with our consumer’s cultural calendar and reach new WAH girls at relevant events using social media platforms
- Snapchat filter - Queen’s birthday - New platform - New and current
5 x Collection Spice Girls Transfer designs to purchase from in-store
- Celebration of summer / festivals e.g. Glastonbury festival - WAH survival kit - Collaboration with drinks brand, in context
Pop-up shop at Ascot Ladies Day Celebrating Females Commmunity
8000 hands liked WAH Nail’s Facebook page