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ALEX WARREN ARCHITECTURE
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BRIEF Develop a range of both printed and digital media to promote the brand identity of Leeds Metropolitan University MArch student, Alex Warren, reflecting his professional and conceptually-driven design portfolio upon as he seeks future employment upon graduation. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
BRAND MARK
D E L I V E R A B L E S ( A P P L I C AT I O N )
Influenced by initial logo marks contextualised and used in the fashion industry, the ‘AW’ logo mark was designed to reflect the client’s refinement, professionalism and sophisticated taste, evidenced throughout his personal and professional design portfolio.
Website (www.alexwarrenarchitecture.com currently using the domain www.cargocollective.com/alexwarrenarchitecture, to be converted Spring Summer 2014).
The “reversible”aspect of the vector-based initials also demonstrates Alex’s conceptual creativity and attention to detail.
Blog (www.alexwarrenarchitecturepostgrad.blogspot.co.uk, along with supporting research and studio development blogs). Brand Stationary (Letterheads, Envelopes, Business Cards, Curriculum Vitae).
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ALEX WARREN ARCHITECTURE
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BRIEF Develop a range of both printed and digital media to promote the brand identity of Leeds Metropolitan University MArch student, Alex Warren, reflecting his professional and conceptually-driven design portfolio upon as he seeks future employment upon graduation. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
WEBSITE CONCEPT
WEBSITE CONTENT
A brand consistency and consideration is applied throughout the website, ensuring a clean, minimal, and above all, a professional design aesthetic which is easy to navigate, informative, and insightful.
A range of the client’s portfolio projects are showcased throughout the full edited CSS website (originating from a Cargo Collective template), directed by a right-hand side navigation bar in chronological order of the completion of the project. The typeface Georgia, used as body copy throughout the brand stationary and blogs, is utilised as a web safe font in balance with the serif based logo, in balance with high resolution photographic portfolio images and detailed illustrative renders and sketches for a professional and considered design outcome.
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ALEX WARREN ARCHITECTURE
03
BRIEF Develop a range of both printed and digital media to promote the brand identity of Leeds Metropolitan University MArch student, Alex Warren, reflecting his professional and conceptually-driven design portfolio upon as he seeks future employment upon graduation. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
B R A N D S TAT I O N A RY C O N C E P T
B R A N D S TAT I O N A RY C O N T E N T
The monochromatic colour palette utilised throughout both the logo mark, website, and blogs is shown through printed brand stationary in a range of weights and print finishes.
Stationary includes:
Stationary paraphernalia includes: :Letterhead, Curriculum Vitae, Envelopes, and Business Cards.
Digitally printed 160gsm Letterhead Digitally printed 160gsm Curriculum Vitae Black & White 120gsm Envelopes 600gsm Mohawk Superfine Quadplex Business Cards