April 2013 Portfolio

Sophie Wilson Spring | Summer 2013

I’m a Graphic Designer, and I would like to work with you.

Projects Include

Contact

UK Greetings | YCN 2013 Student Awards Jessie Leong Photography Dachshund | TeeTotal

+44 (0) 7846 957 340 hello@sophiewilsondesign.com www.sophiewilsondesign.com

Paul Danks Property Development Alex Warren Architectural Design La Petit Macaron Design a Day Disposable a Day

UK Greetings / YCN Student Awards 2013 Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card design and paraphernalia for the West- Yorkshire based company, UK Greetings, as developed from the YCN Student Awards 2013 brief.

A | W 2012 1 Week Brief

Concept

Deliverables

The ‘Write About Love’ brand range acts as a direct, playful, unique, and modern approach to expressing love. With heartfelt and often playful messages throughout the design range, in various contemporary and eye- catchingly bright colours, the greetings card and gift wrap set is a unisex and universal purchase for men, women, boys, girls, and, simply, anyone that wants to declare how much they adore one another.

Greetings Cards & Envelopes 300gsm coated gloss stock | 130gsm matt stock Gift Bags & Gift Wrap 160gsm single sided matt stock Gift Tags 300gsm double sided |coated laminate

Jessie Leong Photography

Concept

Deliverables

Develop the Jessie Leong Photography brand and identity through a range of print and digital outcomes.

Reflecting Jessie’s specialism and focus of empowering and high fashion portraiture photography, a clean, minimal brand image and identity was created, that would allow her bold and striking images to be at the focus of her presented portfolio and body of work as she promotes her practice to both industry professionals and potential clients throughout the future.

Printed outcomes include printed portfolio, business cards, social networking media (Facebook & Twitter), sample packs, sample images, thank you postcards, (various) letterheads | cover letters, (various) model and location release forms, invoice, curriculum vitae, envelopes and brand | logo stamp.

A | W 2012 6 Week Brief

Digital & Web based proposals will be executed throughout S | S 2013.

Dachshund | Teetotal Originally developed as part of the self initiated ‘Design a Day’ brief. After being published online, the image was spotted by UK company, ‘TeeTotal’, whereupon a license agreement was arranged to print a limited run of 250 t-shirts with the development of red and blue dachshund designs (throughout final print).

A | W 2012 1 Hour Brief

The limited edition t-shirts are currently available and sold in their online store: www.teetotalclothing.com

Paul Danks Property Development Develop the brand identity of Private Landlord, Paul Danks, and his personal and professional property portfolio through a range of deliverables including branded stationary and online portfolio, which visually communicate his friendly, personable, and consistently professional approach to his business and working relationships.

S | S 2013 2 Week Brief

Design deliverables and resolutions currently in development throughout Spring | Summer 2013, to be completed June 2013.

Alex Warren Architectural Design Develop a range of branded stationary and online portfolio to promote the professional design development of Part II MArch Architectural Assistant, Alex Warren, creating a brand aesthetic which communicates a respect for fashion, attention to detail, conceptual development, and confidence, features of which are key within the client’s own portfolio.

S | S 2013 3 Week Brief

Design deliverables and resolutions currently in development throughout Spring | Summer 2013, to be completed June 2013.

LA PETIT MACARON

La Petit Macaron Develop a range of promotional and branded media, with an emphasis on packaging design, for the hypothetical Parisian boutique macaron patisserie, ‘La Petit Macaron’, which visually communicates both the character and charm of the product whilst maintaining a respect for the high end and luxury product market and target market | consumer.

S | S 2013 3 Week Brief

Design deliverables and resolutions currently in development throughout Spring | Summer 2013, to be completed June 2013.

Vi s i t H ol l a n d Design a Day

Designs Include

Create a design for every day of the year.

Jaffa Cake (Moon) Les MisĂŠrables Strawberry Split Visit Holland

Many designs have gone on to inspire briefs, increased freelance design clients, and been adapted to commercial print (sold throughout online and high street stores).

2012 - 2013 Year- Long Brief

Disposable a Day Produce photographic disposable camera image for every day of the year.

Pursuing my multidisciplinary design interests, and a self-taught passion for 35mm film photography throughout my design practice.

2013 - 2014 Year- Long Brief