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DESIGN THE KIND OF CONTENT YOU'D LIKE TO RECEIVE VIA YOUR MOBILE
DEVICE'S INBOX
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Student Awotds ZOLL/IZ *
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BACKGROUND
Blyk provide mobile medio services to oudiences oround the world' both through our own brond ond through mobile network bronds we portner with.
highly interoctive Irle seek to ond rich messoging. Our promise to our membens is obout volue ond relevonce - offers, rewords, competitions, news ond content from
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engoge mobile phone users through
bronds you love. Hessoges
YCN
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q
ag;rf,
a*tbgae* ,ur c*il allh;rr!"
vlll^I,
ore sent to your mobile inbox vlo
SMS
ond MMS.
MMS messoges
copy. Interoctivity is diverse: users con repIy, click through to mobile internet links,
con contoin imogery, onimotion, video, oudio ond
click-to-col-I.
@w*n br*y- wryW o
Blyk's medio is conversotionol- in noture. We use diologue os o woy of ollowing the user to engoge in on experience toilored to their responses.
For instonce, we con osk users questions vio
SMS:
Excited obout the London 2012 OJ-ympi-cs? Reply free 1) Bring it on, 2) Switch it off. Whot is your dreom job?
THE CREATIVE CHALLENGE
Shoring greot content
is
fundomentol
to our
business.
is o pri-vileged spoce ond offers our portner bronds to reoch, engoge with ond foster conversotions with torgeted oudiences. However, the price of o welcome entry into the inbox is high - the gop between volued messoges ond percei.ved spom is smoll for most ond tiny for some.
The mobile inbox
enormous oppontunity
to the success of our portners engoging with their torget oudlences will be oligning themselves with the right kind of relevont
Key
ond engoging content,
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BLYK *
YCN
Student Awords 2Ot7/12 *
This brj-ef sets out to invite suggestions for new content - the kinds of things thot you'd find voluoble to hove brought to you by mobile messoging ond occessible vio your hondset. Greot things, greot conversotions, greot experiences con begin with o messoge. This messoge might teI1 you something, might osk you something, might offer you something, might provide o link to toke you somewhere, might invite you somewhere.
This content might be voluoble becouse it is interesting, informotive, enriching, inspiring, entertoining - or for ony other reoson besides. It might stort ond end on your phone, jump to your friends' phones, or toke you somewhere so thot i.t develops o whole new life. you to toke port in o twowith o brond. Whot if you could hove o different conversotion with the some brond - depending on the doy of the week, for instonce, or even your mood thot doy? Or whot obout the brond's mood thot doy? This brief invites you to consider the impoct of content mode for personol worlds - storting with o conversotion in your mobile's inbox.
It olso brings the opportunity for
woy conversotion
CREATIVE REOU]REMENTS
is to deslgn some content thot to receive vio your hondset.
The chollenge
voluoble
How you demonstrote
i-t
you
think would
be
your i-deo is entirely up to you. You con express indeed ony other woy thot you think best
in writing or brings it to life. vj-suo11y,
Your ideo might be oligned with o conrnerciol brond,
greot content purely for the soke of oudience
or it could be
engogement.
like to see the user's experience - the messoges thot would oppeor on your phone ond understond the content thot it would relote to, or thot would occompony it.
We'd
DELIVERABLES, ARTWORK AND ADDITIONAL INFORMATION
to submit your work pleose odhere to the moin deliverobles informotion in the Student Awords section of the YCN
For guidonce on how website. Any
odditionot supporting informotion referenced in the brief con in the supporting project pock on the YCN website -
be
found www.
ycnonline.
com
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