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DESIGN THE KIND OF CONTENT YOU'D LIKE TO RECEIVE VIA YOUR MOBILE
DEVICE'S INBOX
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BACKGROUND
Blyk provide mobile medio services to oudiences oround the world' both through our own brond ond through mobile network bronds we portner with.
highly interoctive Irle seek to ond rich messoging. Our promise to our membens is obout volue ond relevonce - offers, rewords, competitions, news ond content from
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engoge mobile phone users through
bronds you love. Hessoges
YCN
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ore sent to your mobile inbox vlo
SMS
ond MMS.
MMS messoges
copy. Interoctivity is diverse: users con repIy, click through to mobile internet links,
con contoin imogery, onimotion, video, oudio ond
click-to-col-I.
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Blyk's medio is conversotionol- in noture. We use diologue os o woy of ollowing the user to engoge in on experience toilored to their responses.
For instonce, we con osk users questions vio
SMS:
Excited obout the London 2012 OJ-ympi-cs? Reply free 1) Bring it on, 2) Switch it off. Whot is your dreom job?
THE CREATIVE CHALLENGE
Shoring greot content
is
fundomentol
to our
business.
is o pri-vileged spoce ond offers our portner bronds to reoch, engoge with ond foster conversotions with torgeted oudiences. However, the price of o welcome entry into the inbox is high - the gop between volued messoges ond percei.ved spom is smoll for most ond tiny for some.
The mobile inbox
enormous oppontunity
to the success of our portners engoging with their torget oudlences will be oligning themselves with the right kind of relevont
Key
ond engoging content,
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