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JESSIE LEONG PHOTOGRAPHY
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BRIEF/CONCEPT
D I G I TA L D E S I G N M E D I A
S P E C I F I C AT I O N S
Developing the proposed aesthetic and concept behind jessieleong. com, the major online platform for networking and documenting the client’s work in a high-end and professional manner.
www.jessieleong.com domain name purchase through 1-2-3 reg, to be applied to existing Cargo Collective template (cargocollective.com/ jessieleongphotography) in the near future through CSS editing and the transferring of the IP address.
Develop the Jessie Leong Photography brand and identity through a range of print and digital outcomes.
Consistency with the printed portfolio is kept with the use of B&W images contrasting with bold brights as full-screen photographs are loaded when selected projects are chosen throughout the header bar drop-down menus.
SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
Working from an existing Cargo Collective template, easy edits can be made through HTML and CSS by the client for easy adaptability, along with consideration for a small, student budget to ensure the website and it’s content remains manageable and usable.
Avenir/Helvetica typeface used throughout, sans serif web safe. RGB 72dpi images for applied full-screen backgrounds through drop down menu and random scroll selections.