BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
1
Module Title
DESIGN PRACTICE III
Doc. Code
OUGD301
06
Brief/Session/Document Title UK Greetings/ YCN 2013 Brief Develop a consistent brand range of greetings cards and gift wrap items to be sold and retailed in various UK high street stores on behalf of West-Yorkshire based card manufacturer and distributer, UK Greetings, as part of the National YCN 2012/13 brief. Background / Considerations Consider the specific retail audience for the industry and market in which the greetings card and gift wrap range are specifically designed for, and the appropriateness of the designs in regards to affordability, visually communication, and design development. Create a balance and body of research between the existing greetings card market, and ways in which the designs will stand out to the targeted consumer as a unique and desirable purchase. Mandatory Requirements -
Brand and Brand Identity development Distribution Product range and design development Stock and print outcomes utilised
Deliverables Range of printed greetings cards Range of greetings cards envelopes Gift bags (various sizes) Gift wrap Gift tags
Studio Deadline
Module Deadline
December 12, 2012
December 12, 2012
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.